CORPORATE DESIGN MANUAL 2021 - Roca
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CORPORATE DESIGN MANUAL 2021
TABLE OF CONTENTS
BASIS PRINT
1 LOGOS 1. OVERVIEW CATALOGUES + BROCHURES 18
1.1 LOGO NEGATIV / POSITIV 5
1.2 LOGO COLOURS 5 2. GENERAL CATALOGUE
1.3 LAUFEN LOGO - MINIMUM DISTANCES 6 2.1 GENERAL INFORMATION 20
1.4 LOGO ALIENATION 7 2.2 LAYOUT 20
1.5 LAUFEN LOGO SIZE DEPENDING ON 8
PAPER FORMAT 3. COLLECTION- & PRODUCT
1.6 LOGO SETS (SELECTION) 9 SOLUTION BROCHURES
1.7 SPECIAL LOGOS 10 3.1 GENERAL INFORMATION 24
1.8 COBRANDING-LOGOS 11 3.2 LAYOUT 25
2 NAMES IN CONTINUOUS TEXT 4. CORE COLLECTION BROSCHURES
2.1 LAUFEN OR Laufen 12 4.1 GENERAL INFORMATION 27
2.2 SET-NAMES 12
2.3 SAPHIRKERAMIK 12 5. OVERVIEW ADVERTISEMENTS 28
5.1 FONT FORMATTING 30
3 TYPOGRAPHY 5.2 LAYOUT CORPORATE ADS 31
3.1 CORPORATE FONT 13 5.3 LAYOUT PRODUCT ADS 33
5.4 LAYOUT CUSTOMIZED ADS 34
4 VISUAL WORLD 5.5 LAYOUT INFO ADS 35
4.1 THE USE OF THE VISUAL MATERIAL 14 5.5.1 CALL TO ACTION COLOURS 36
5.6 ADVERTORIALS 37
6. GREETING CARDS
6.1 GENERAL INFORMATION 38
6.2 LAYOUT 38
7 LETTERS + ENVELOPES
7.1 WRITING PAPER A4 WITH ADDRESS
7.1.1 GENERAL INFORMATION 39
7.1.2 LAYOUT 39
7.2 ENVELOPES C4
7.2.1 GENERAL INFORMATION 40
7.2.2 LAYOUT 40
7.3 ENVELOPES C5
7.3.1 GENERAL INFORMATION 41
7.3.2 LAYOUT 41
8. BUSINESSCARDS
8.1 GENERAL INFORMATION 42
8.2 LAYOUT 42
9. NOTEPADS
9.1 GENERAL INFORMATION 43
9.2 LAYOUT 43
2
//BASIS
1. LOGOS
1.1 LOGO NEGATIV / POSITIV
The colour of the LAUFEN logo is always black. Only where its surrounding does not allow it, the logo is to be
depicted in white.
*The LAUFEN logo can be downloaded from the MRC.
1.2 LOGO COLOURS
The LAUFEN logo is used in grey colour exclusively for use on products.
WHITE BLACK GRAU
CMYK 0.0.0.0 CMYK 0.0.0.100 CMYK 0.0.0.40
- PANTONE black PANTONE COOL GREY 6C
RGB 255.255.255 RGB 0.0.0
NCS 0-300 N NCS S-900 N
5
1. LOGOS
1.3 LAUFEN LOGO - MINIMUM DISTANCES
www.laufen.com
6
1. LOGOS
1.4 LOGO ALIENATION
The LAUFEN logo cannot be modified. Such modifications include, but are not limited to, changes in
colour, rotations, effects or distortions.
No recoloured logos
No effects
No rotated logos
7
1. LOGOS
1.5 LAUFEN LOGO SIZE DEPENDING ON PAPER FORMAT
For paper sizes that do not comply with the DIN standard, the logo should behave in relation to the defined
sizes.
A0 (118.9 x 84.1cm) = logo width of 21.5 cm A4 (29.7 x 21 cm) = logo width of 5.38 cm
A1 (84.1 x 59.4 cm) = logo width of 15.2 cm A5 (21 x 14.8 cm) = logo width of 3.32 cm
A2 (59.4 x 42 cm) = logo width of 9.3 cm A6 (14.8 x 10.5 cm) = logo width of 2.35 cm
A3 (42 x 29.7 cm) = logo width of 7.62 cm A7 (10.5 x 7.4 cm) = logo width of 1.89cm
8
1. LOGOS
1.6 LOGO SETS (SELECTION)
Logo alterations and colour changes are not permitted.
more than 70mm
less than 70mm
save! save!
*All logos can be downloaded from the MRC.
9
1. LOGOS
1.7 SPECIAL LOGOS
Logo alterations and colour changes are not permitted.
This logo is only used on the back of General Cata-
logue instead of the LAUFEN logo. Accordingly, it is
always shown in black only.
SaphirKeramik and thus also the SaphirKeramik logo
are only mentioned and used where SaphirKeramik is
exclusively mentioned, i.e. in innovations, materials and
the LAUFEN story. This reference is omitted in adverti-
sements, in connection with design lines and in pro-
duct texts (e.g. washbasin made of SaphirKeramik). This
applies to all channels and means of communication. It
is shown in black or white only.
All LAUFEN spaces have their individual logo with the
name of the place where they are positioned.
VIENNA
The Bespoke logo is always shown together with the
LAUFEN logo.
101. LOGOS
This logo is only reproduced in LAUFEN grey (CMYK
0.0.0.40). The background within the grey frame al-
ways remains white.
The „SWISS MADE QUALITY“ logo can only be used
for ceramics (!) that are produced in Switzerland. If
the ceramics are produced in Austria, for example, the
logo must not be shown.
The „SWISS QUALITY“ logo can only be used for the
products that have been awarded it. A list of these
products can be found here:
https://www.qplus.ch/nc/de/zulassungen/kunden-
datenbank
The Swiss cross in the logo must always be shown in
white.
1.8 COBRANDING-LOGOS
The logos must always be reproduced in black or white. The logos may not be distorted, rotated or otherwise
altered.
112. NAMES IN CONTINUOUS TEXT
2.1 LAUFEN OR Laufen
If we mention LAUFEN as a company in a text, we only use capital letters in accordance with the logo. If we
speak of Laufen as a place, it is written in mixed case. In this way, we clearly distinguish the place from the
company and the brand.
Example:
The LAUFEN company was founded on 4 July 1892 as a pottery factory in the name-giving town of Laufen in
Switzerland as a Swiss public limited company
2.2 SET-NAMES
Set names such as THE NEW CLASSIC, CLEANET RIVA or KARTELL BY LAUFEN are also written in capitals in
the continuous text to make them stand out from the mass of text.
Example:
THE NEW CLASSIC Collection designed by Marcel Wanders was presented in China during two events in
Shanghai and Beijing.
2.3 SAPHIRKERAMIK
SaphirKeramik is a protected name. For this reason it must not be
- be separated at a line break in the continuous text.
- spelt differently. The S of Saphir and the K of Keramik are always written in capitals. The words are written
next to each other.
Examples:
✓ The slim profile of X The slim profile of Saphir-
SaphirKeramik means that Keramik means that it saves
it saves space, is light and space, is light and environ-
environmentally firendly. mentally firendly.
✓ The slim profile of SaphirKeramik means that it saves space, is light
and environmentally firendly.
X The slim profile of Saphir Keramik means that it saves space, is light
and environmentally firendly.
X The slim profile of Saphirkeramik means that it saves space, is light
and environmentally firendly.
123. TYPOGRAPHY
3.1 CORPORATE FONT
LAUFEN uses the Aktiv Grotesk Light font almost exclusively, both in continuous texts, titles, collection labels,
etc. The use of Aktiv Grotesk Medium is therefore an exception and should be treated as such.
AB C D E FG H I J A BC D E FG H I J
K L M N O PQ K L M N O PQ
R ST U V W X Y Z R ST U V W X Y Z
a b c d e fg h i a b c d e fg h i
j k l m n o p q r j k l m n o p q r
s t uv w x y z st uv w x y z
AKTIV GROTESK LIGHT AKTIV GROTESK LIGHT ITALIC
A B C D E FG H I J A B C D E FG H I J
K L M N O PQ K L M N O P Q
R ST U V W X Y Z R ST U V W X Y Z
a bcd e fg h i a bcd e fg h i
j k l m n o pq r j k l m n o pqr
s t uv w x y z st uv w x y z
AKTIV GROTESK MEDIUM AKTIV GROTESK MEDIUM ITALIC
134. VISUAL WORLD
4.1 THE USE OF THE VISUAL MATERIAL
The visual material made available on the MRC may in principle be used for all communication channels. Whe-
never possible, images should be shown in their full extent in all communication media and thus not cropped.
This is only permitted where this is not possible otherwise.
As a matter of principle, the image material may not be edited or retouched. Artificial effects (e.g. colour chan-
ges or gradients over the images, image distortions) are not permitted. If there is a need to adapt an image, e.g.
due to a missing product colour, this must be agreed in advance with LAUFEN HQ.
RULE DO‘S DON‘TS
VAL VAL
Products should neither
be trimmed nor retouched
from an image for layout
reasons.
A product may not be
retouched from a picture
if this is done because of
subjective reasons or be-
cause the product is not
sold in the subsidary.
COLLECTION DESIGN
SAPHIRKERAMIK COLLECTION
COLLECTION DESIGN
SAPHIRKERAMIK COLLECTION BY KONSTANTIN
DESIGN GRCIC GRCIC
BY KONSTANTIN
BY KONSTANTIN
DESIGN GRCIC GRCIC
BY KONSTANTIN
Product is trimmed.
VAL
COLLECTION DESIGN
SAPHIRKERAMIK COLLECTION
BY KONSTANTIN
DESIGN GRCIC GRCIC
BY KONSTANTIN
Toilet is not shown because it‘s not
sold in the subsidary.
144. VISUAL WORLD
RULE DO‘S DON‘TS
Images must always main-
tain their proportions
The content of images
shall not be altered due to
subjective reasons.
Colour gradients are not
used in any form. Neither
as an effect on a single
image, nor as a means
of connecting several
images.
154. VISUAL WORLD
RULE DO‘S DON‘TS
Product explanations -
also through explantory DUSCH-WC CLEANET RIVA
Design by PETER WIRZ
DUSCH-WC CLEANET RIVA
Design by PETER WIRZ
visual material - are only
Laufen ist es meisterhaft gelungen, die Laufen ist es meisterhaft gelungen, die
raffinierte Technologie des Dusch-WCs raffinierte Technologie des Dusch-WCs
in einen komplett geschlossenen in einen komplett geschlossenen
Keramikkörper zu integrieren. Keramikkörper zu integrieren.
to be made on product
Die architektonische Ästhetik des Die architektonische Ästhetik des
klassischen Badezimmers wird durch klassischen Badezimmers wird durch
die Formschönheit des Dusch-WCs die Formschönheit des Dusch-WCs
Cleanet Riva elegant unterstützt. Cleanet Riva elegant unterstützt.
pictures, not ambient
WWW.LAUFEN-CLEANET.COM WWW.LAUFEN-CLEANET.COM
pictures.
INT UITI V E B EDIENUNG INTEG RIERTE ENTK A LKUNG INT UITI V E B EDIENUNG INTEG RIERTE ENTK A LKUNG
ÜB ER DEN DREHKNOPF FÜR A LLE WASSERFÜHREN- ÜB ER DEN DREHKNOPF FÜR A LLE WASSERFÜHREN-
DEN TEILE. DEN TEILE.
A B NEHMBA RER SIT Z A B NEHMBA RER SIT Z
UND DECKEL UND DECKEL
FÜR EINE PROB LEMLOSE FÜR EINE PROB LEMLOSE
REINIGUNG . REINIGUNG .
THERMISCHE REINIGUNG THERMISCHE REINIGUNG
MIT 70 G R A D MIT 70 G R A D
HEISSEM WASSER . HEISSEM WASSER .
OB ERFL ÄCHEN V EREDELUNG OB ERFL ÄCHEN V EREDELUNG
UND OHNE SPÜLR A ND UND OHNE SPÜLR A ND
EINSTELLUNG N ACH W UNSCH SAPHIRKERAMIK EINSTELLUNG N ACH W UNSCH
DER DUSCHSTR A HL IST DER DUSCHSTR A HL IST
IN SIEB EN ST UFEN REG ELBA R . IN SIEB EN ST UFEN REG ELBA R .
S TAU F F E N B E R G S T R . 5 - 9 │ 8 6 1 6 1 AU G S B U R G S TAU F F E N B E R G S T R . 5 - 9 │ 8 6 1 6 1 AU G S B U R G
W W W. R I C H T E R- F R E N Z E L . D E │ T E L E F O N + 0 8 2 1 5 9 0 2 - 0 W W W. R I C H T E R- F R E N Z E L . D E │ T E L E F O N + 0 8 2 1 5 9 0 2 - 0
Ambient picture!
Images must be reprodu-
ced in true colour. They
must not be reproduced in
black and white and must
be supplied with the cor-
rect colour profile (e.g. ISO
Coated v2). The colour
profile of advertisements
can be found in the speci-
fications of a magazine.
Wrong colour profile!
Images always stand for
themselves and are not
supplemented with other
image material for design
purposes.
161. OVERVIEW CATALOGUES + BROCHURES
KERAMIKOPTIONEN
Europrint / 12.2020
Europrint / 12.2020
Optionen für Bidets Hahnloch Symbole
SCHWEIZ 2021
SCHWEIZ 2021
.302 Mit 1 Hahnloch mittig, = Ohne Hahnloch
ohne seitliche Löcher für
Wasseranschluss = 1 Hahnloch
.304 Mit 1 Hahnloch mittig,
2 Hahnlöcher
2 seitliche Löcher für
Wasseranschluss
3 Hahnlöcher
.308 Mit 3 Hahnlöcher,
ohne seitliche Löcher für
Wasseranschluss
uf
auf
rlauf
g Interaktiver Katalog
dbar
ssen
ad Broschüren Download
och,
ssen
hts,
ch-
ects www.laufen.ch/bimobjects
Switzerland
chts, www.facebook.com/LaufenSwitzerland
throoms
ch- www.twitter.com/laufenbathrooms
ilorschweiz www.youtube.com/laufensimilorschweiz
ufen.ch www.instagram.com/laufen.ch
fen.ch www.pinterest.com/laufen.ch
G Keramik Laufen AG
42 Laufen Wahlenstrasse 46 CH – 4242 Laufen
11 Tel. +41 61 765 71 11
forum@laufen.ch
2021 WWW.LAUFEN.CH GESAMTKATALOG 2021 GESAMTKATALOG
GENERAL CATALOGUE 17.12.20 14:30
MINI CATALOGUE 17.12.20 14:30
VAL MODERNA R
SAPHIRKERAMIK COLLECTION
DESIGN BY KONSTANTIN GRCIC
COLLECTION BROCHURES
181. OVERVIEW CATALOGUES + BROCHURES
SOLUTIONS
MARBOND SHOWER TRAYS
MARBOND DUSCHWANNEN
PRODUCT SOLUTION BROCHURES
sonar
BY PATRICIA URQUIOL A
CORE COLLECTION BROCHURES
192. GENERAL CATALOGUE
2.1 GENERAL INFORMATION
Format A4 (210 X 297 mm)
Paper Cover: 300g/qm Magno Satin FSC (semi-matt coated)
Content: 115g/qm Magno Satin FSC (semi-matt coated)
Technical part: 80g/qm Dacota FSC (uncoated paper)
Print Cover: 4/4 colours + partial glossy lacquer + matt scratchproof lamination
Content: 4/4 colours + semi-matt protective lacquer if required
Processing Glue binding
2.2 LAYOUT
The general catalogue is the only catalogue in which the LAUFEN logo is used as the title.
24.65 160.7 24.65
13.75 182.5 13.75
15.5
30
Europrint / 12.2020
47.1
31.6
SCHWEIZ 2021
238
d
eiz
n
29
2021 GESAMTKATALOG
9
AKTIV GROTESK REGULAR, 20 PT
17.12.20 14:30
202. GENERAL CATALOGUE
Chapter heading Aktiv Grotesk Light, 54pt / 54pt / 36 (font size / line spacing / tracking), align center
Intro Aktiv Grotesk Light, 22pt / 25pt / 22 (font size / line spacing / tracking), align left
Caption Aktiv Grotesk Light, 7pt / 8pt / 30 (font size / line spacing / tracking), align left
Product description Aktiv Grotesk Light, 7pt / 8pt / 30 (font size / line spacing / tracking), align center
210
8 190 12 12 92.5 5 92.5 8
8
THE NEW CLASSIC
WASHBASINS WITH FURNITURE / WC / BIDET /
BATHTUB / ACCESSORIES
A collection of perfectly shaped innovations for the
bathroom. The New Classic radiates the practicality
of the harmonious form and combines it with
contemporary style. A clear formal expression of 127
modern elegance comes into being which celebra-
tes the bathroom as a place of cleanliness and
purity. The award-winning technological quantum
leap of SaphirKeramik turns every piece into a
witness of progress.
15
THENEWCLASSICsmallwashbasin50,undersurfaceground;drawerelement, THENEWCLASSICvanitywashbasin120;vanityunit;tallcabinet;
ceramicmirrorwithLEDambientlight;ceramictoothbrushholderandsoapdish; wall-hungWC‚rimless‘;ceramicmirrorwithLEDambientlight;
single lever basin mixer ceramictoiletbrushholder LISflushplate
127
9
THENEWCLASSICsmallwashbasin50;ceramicmirrorwithLEDambient THENEWCLASSICvanitywashbasin80withwashbasinframe;ceramic
20
light;ceramictoothbrushholderandsoapdish;singleleverbasinmixer mirrorwithLEDambientlight;ceramictoothbrushholderandsoapdish;
3-hole basin mixer
24 27
8 47.5 47.5 47.5 47.5 12 12 47.5 47.5 47.5 47.5 8
THE NEW CLASSIC THE NEW CLASSIC 25
UNIVERSAL 62.5
Floorstanding cistern, two-part, side
water inlet (left or right) / rear inlet (left
top) / inlet on the left side or at the
Small washbasin / Small washbasin, Vanity washbasin Vanity washbasin Vanity washbasin Bowl washbasin, oval Wall-hung WC, washdown, rimless Floorstanding WC, washdown, rimless, bottom / inlet on the right side or at
undersurface ground outlet horizontal or vertical the bottom
400x140x980mm
500x450x135mm 600x480x75mm 800x480x75mm 1200x480x75mm 550x380x145mm 530x370x430mm 560x370x430mm H829660 / H829661 / H829663 /
H815852 / H816852 H813853 H813855 H813858 H812852 / H812853 H820851 H823851 H829664
Colours Ceramic*
.000
Pergamon
.400
White with LCC (LAUFEN Clean Coat)
.757
62.5
White matt
* not all models are available in all colors. More details on
UNIVERSAL the technical pages or on our website.
Floorstanding cistern, side water inlet
(left or right) / rear water inlet (left top)
/ water inlet on the left side or at the Cistern, rear water inlet (centre) / side
bottom / on the right side or at the Floorstanding WC, close-coupled, water inlet (left or right) / bottom left / WC seat and cover, removable, with Wall-hung bidet Floorstanding bidet
bottom washdown, rimless, outlet horizontal bottom right lowering system
400x140x980mm or vertical 365x150x395mm
H828660 / H828661 / H828663 / 700x370x430mm H828851 / H828852 / H828853 / 530x370x430mm 560x370x430mm
H828664 H824858 H828855 H891851 H830851 H832851
62.5
Vanityunit,1drawer,matchesvanity Vanityunit,1drawer,matchesvanity Vanityunit,1drawer,matchesvanity Vanity unit, 2 drawers, matches vanity Vanity unit, 2 drawers, matches vanity Vanity unit, 2 drawers, matches vanity Drawerelement600,1drawer,with Drawer element 600, 2 drawers,
washbasin813853 washbasin813855 washbasin813858 washbasin813853 washbasin813855 washbasin813858 centre cut-out, matches small washba- matchessmallwashbasin816852
sin816852
575x315x345mm 575x315x675mm 775x315x345mm 775x315x675mm 1175x315x345mm 1175x315x675mm 575x455x345mm 575x455x600mm
H406031 H406041 H406051 H406032 H406042 H406052 H406003 H406004
62.5
Drawerelement800,1drawer,with Drawer element 800, 2 drawers, Drawerelement1200,1drawer,with Drawerelement1200,1drawer,cut- Drawerelement1200,2drawers, Drawerelement1200,2drawers, Drawerelement600,1drawer,with Drawer element 600, 2 drawers,
centre cut-out, matches small washba- matchessmallwashbasin816852 centre cut-out, matches small washba- out left / right, matches small washba- matchessmallwashbasin816852 cut-out left / right, matches small centre cut-out, matches bowl washba- matchesbowlwashbasins812852,
sin816852 sin816852 sin816852 washbasin816852 sins812852,812853 812853
775x455x345mm 775x455x600mm 1175x455x345mm 1175x455x600mm 1175x455x345mm 1175x455x600mm 575x455x345mm 575x455x600mm
H406013 H406014 H406023 H406085 / H406086 H406024 H406087 / H406088 H406001 H406002
22
For more details see separately available technical catalogue For more details see separately available technical catalogue
30 31
212. GENERAL CATALOGUE
LAYOUT CORE COLLECTIONS
THE NEW CLASSIC
WASHBASIN WITH FURNITURE
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que vit reriore sequibus, quuntia musdae opta dolores
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remporernam hariorerum im eicia nam,
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PAGE 1 + 2 PAGE 3 + 4
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molorrum rae. Gene reperspe pos ea perum, ullaborro vellant qui corpore praestis
Vidus Vidus Vidus Vidus
voluptae. voluptae. voluptae. voluptae.
Giatusam Giatusam Giatusam Giatusam
Vidus Vidus Vidus Vidus
voluptae. voluptae. voluptae. voluptae.
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archili tatemolorro totatur mo eligend
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Giatusam Giatusam Giatusam Giatusam
Vidus Vidus Vidus Vidus
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Giatusam Giatusam Giatusam Giatusam
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archili tatemolorro totatur mo eligend archili tatemolorro totatur mo eligend
SUBSEQUENT PAGES: DIFFERENT LAYOUT OPTIONS PRODUCT OVERVIEW:
STRUCTURE
4 ROWS x 4 COLUMNS
Ambient pictures Product pictures
222. GENERAL CATALOGUE
LAYOUT OTHER COLLECTIONS (e.g. Living City, washbasin bowls, etc)
THE NEW CLASSIC THE NEW CLASSIC THE NEW CLASSIC
WASHBASIN WITH FURNITURE WASHBASIN WITH FURNITURE WASHBASIN WITH FURNITURE
Derspit et aut aute es explacipsae. Ut opta conseces Derspit et aut aute es explacipsae. Ut opta conseces Derspit et aut aute es explacipsae. Ut opta conseces
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que vit reriore sequibus, quuntia musdae opta dolores que vit reriore sequibus, quuntia musdae opta dolores que vit reriore sequibus, quuntia musdae opta dolores
sequae non porepud ipient qui nonsequae quatecates sequae non porepud ipient qui nonsequae quatecates sequae non porepud ipient qui nonsequae quatecates
remporernam hariorerum im eicia nam, remporernam hariorerum im eicia nam, remporernam hariorerum im eicia nam,
Vidus Vidus Vidus Vidus
voluptae. voluptae. voluptae. voluptae.
Giatusam Giatusam Giatusam Giatusam
Vidus Vidus Vidus Vidus
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Giatusam Giatusam Giatusam Giatusam
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PAGE 1 PAGE 2: DIFFERENT LAYOUT OPTIONS
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Giatusam Giatusam Giatusam Giatusam
Vidus Vidus Vidus Vidus
voluptae. voluptae. voluptae. voluptae.
Vidus voluptae. Giatusam in nos aut archili tatemolorro totatur mo eligend erepratur Vidus voluptae. Giatusam in nos aut Vidus voluptae. Giatusam in nos aut Giatusam Giatusam Giatusam Giatusam
archili tatemolorro totatur mo eligend
Vidus Vidus Vidus Vidus
voluptae. voluptae. voluptae. voluptae.
Giatusam Giatusam Giatusam Giatusam
Vidus Vidus Vidus Vidus
voluptae. voluptae. voluptae. voluptae.
Giatusam Giatusam Giatusam Giatusam
Vidus voluptae. Giatusam in nos aut Vidus voluptae. Giatusam in nos aut Vidus voluptae. Giatusam in nos aut Vidus voluptae. Giatusam in nos aut
archili tatemolorro totatur mo eligend archili tatemolorro totatur mo eligend
SUBSEQUENT PAGES: DIFFERENT LAYOUT OPTIONS. OTHER LAYOUT FORMS PRODUCT OVERVIEW:
ARE ONLY PERMITTED IN EXCEPTIONAL CASES, E.G. IN SPECIAL CHAPTERS STRUCTURE
SUCH AS CLEANET. 4 ROWS x 4 COLUMNS
Ambient pictures Product pictures
233. COLLECTION- & PRODUCT SOLUTION BROCHURES
3.1 GENERAL INFORMATION
Brochures are prepared by LAUFEN HQ. The creation of own brochures as well as the re-ordering of brochures
must be agreed with LAUFEN HQ.
COLLECTION- & PRODUCT SOLUTION BROCHURES WITH MORE THAN 12 PAGES
Format A4 (210 X 297 mm)
Paper Cover: 300 g/qm Magno Satin (semi-matt coated)
Content: 115 g/qm Magno Satin (semi-matt coated)
Print Cover: 4/4 colours + semi-matt protective lacquer
Content: 4/4 colours + semi-matt protective lacquer if required
Processing Stitch or glue binding (depending on brochure and number of pages)
Print Cover: 4/4 colours + semit-matt protective lacquer
Content: 4/4 colours + semi-matt protective lacquer if required
Processing Stitch or glue binding (depending on brochure and number of pages)
COLLECTION- & PRODUCT SOLUTION BROCHURES WITH UP TO 12 PAGES
Format A4 (210 X 297 mm)
Paper Cover: 300 g/qm Magno Satin (semi-matt coated)
Content: 300 g/qm Magno Satin (semi-matt coated)
Print Cover: 4/4 colours + semit-matt protective lacquer
Content: 4/4 colours + semi-matt protective lacquer if required
Processing Stitch or glue binding (depending on brochure and number of pages)
ATTENTION: Variations in paper, printing and processing must be agreed with LAUFEN HQ.
243. COLLECTION- & PRODUCT SOLUTION BROCHURES
3.2 LAYOUT
The layout of the collection and product solution brochures is basically the same as that of the general catalo-
gue. The only difference is that the collection or programme name is used as the title, while the LAUFEN logo is
used as the sender at the bottom right.
160 25
min. min.
14.5 max. 181 14.5
The font size of the title varies min.
SOLUTIONS
30 14
depending on the length of
the title.:
Single-line, long title: 146 pt
Single-line, short title: 98 pt
2-line title: 104.2 pt
237
MARBOND SHOWER TRAYS
30 MARBOND DUSCHWANNEN 9.5
9
AKTIV GROTESK REGULAR, 20 PT
PRO
WELLNESS
VAL
MARBOND SHOWER TRAYS AND BATHTUBS SAPHIRKERAMIK COLLECTION
MARBOND DUSCHWANNEN UND BADEWANNEN DESIGN BY KONSTANTIN GRCIC
253. COLLECTION- & PRODUCT SOLUTION BROCHURES
The content and the grid of the collection brochures corresponds of that of the general catalogue.
Product solution brochures, on the other hand, go into more detail about the products yet the look of the col-
lection brochure is to be retained with the courage to use white space and the use of full-, half- and quarter-
page ambience pictures.
VAL
Design by
Konstantin Grcic
VAL Freistehende Badewanne Ø 130; Wandbidet; Bidetmischer; Wand-WC, spülrandlos; Einbauwaschtisch 55; Waschtischmischer VAL Freestanding bathtub Ø 130; wall-hung bidet; bidet mixer; wall-hung toilet, rimless; drop-in washbasin 55; single lever basin mixers
BOUTIQUE Waschtischplatte auf Mass, 120 mm Dicke FRAME 25 Spiegel BOUTIQUE Washtop made to measure, 120 mm thickness FRAME 25 Mirror
2 3
VAL VAL
Handwaschbecken / Waschtisch / Waschtisch / Waschtisch /
Aufsatz-Handwaschbecken Aufsatz-Waschtisch Aufsatz-Waschtisch Aufsatz-Waschtisch
Small washbasin / Washbasin / Washbasin / Washbasin /
Small washbasin, Washbasin, undersurface ground Washbasin, undersurface ground Washbasin, undersurface ground
undersurface ground
450 x 420 x 115 mm 550 x 420 x 115 mm 600 x 420 x 115 mm 650 x 420 x 115 mm
815281 / 816280 810282 / 816282 810283 / 816283 810284 / 816284
VAL Waschtisch 60; Wand-WC, spülrandlos BASE Waschtischunterbau, Spiegelschrank und Hochschrank Compact mit geringer Ausladung
VAL Washbasin 60; wall-hung toilet, rimless BASE Vanity unit; mirror cabinet and tall cabinet Compact with small projection
Waschtisch-Schale, Waschtisch-Schale, Einbauwaschtisch von oben, Wand-WC ‚rimless‘,
mit Halbnasszone mit Halbnasszone (Insel) mit Halbnasszone und Tiefspüler, ohne Spülrand
bzw. Armaturenbank Armaturenbank
Bowl washbasin, Bowl washbasin, Drop-in washbasin, Wall hung WC ‚rimless‘,
with semi-wet area with semi-wet area (islet) with semi-wet area and tap bank wash down, without flushing rim
respectively tap bank
500 x 400 x 125 mm 550 x 360 x 125 mm 550 x 360 x 40 (145) mm 530 x 390 x 360 (430) mm
812281 812282 817281 820281
Ablageschale, rund Ablageschale, rechteckig Freistehende Badewanne, Freistehende Badewanne,
aus Mineralgusswerkstoff Sentec, aus Mineralgusswerkstoff Sentec,
mit integriertem Überlauf und Füssen mit integriertem Überlauf und Füssen
Storage tray, round Storage tray, rectangular Freestanding bathtub, Bathtub, freestanding,
made of Sentec solid surface, solid surface Sentec,
with integrated overflow and feet with integrated overflow and feet
325 x 325 x 60 mm 360 x 280 x 60 mm 1600 x 750 x 450 (520) mm 1300 x 1300 x 505 (550) mm
VAL Ablageschale, rechteckig VAL Ablageschale, rund 870281 870282 230282 231282
VAL Tray, rectangular VAL Tray, round
6 14
LAYOUT CONTENT
264. CORE COLLECTION BROCHURES
4.1 GENERAL INFORMATION
Core Collection brochures are produced exclusively by LAUFEN HQ for our hi-end collections such as The New
Classic, Sonar or Kartell by Laufen. These differ from the usual collection brochures not only in terms of layout,
but also in terms of their format and high-quality paper.
CORE COLLECTION BROSCHÜRE THE NEW CLASSIC
Format 225 X 297 mm
Paper Umschlag: Constellation SNOW 350/m2
Innenteil: Arctic Volume white matt 130g/m2
Print Cover: Cover 4/4 colours + semi-matt protective lacquer
Content: 4/4 colours + semi-matt protective lacquer if required
Processing Stitch binding
CORE COLLECTION BROSCHÜRE SONAR
Format 225 X 297mm
Paper Cover: Amber Graphic 300 g/m²
Content: Amber Grapic Offset 100 g/m²
Print Cover: 4/4 colours + semi-matt protective lacquer
Content: 4/4 colours + semi-matt protective lacquer if required
Processing Stitch binding
sonar
BY PATRICIA URQUIOL A
275. OVERVIEW ADVERTISEMENTS
All advertisements* must be ordered via the LAUFEN advertising tool, which guarantees a consistent, global
appearance. Exceptions must be agreed with LAUFEN HQ.
http://laufen-order-form-production.eu-central-1.elasticbeanstalk.com/advertising
S HOWER TOILE T CL E ANE T RI VA _ DES I GN BY PE T ER WIR Z
K ARTELL BY L AU F EN _ DES I GN BY L + R PALOMBA
L AUFEN 1892 | SWIT Z ERL AND
CORPORATE AD PRODUCT AD
wide white frame, ambience picture, narrow white frame, product picture,
handwriting. no handwriting.
CO L L ECT I O N SO N A R _ D ES I G N BY PAT R I C I A U RQ U I O L A
L AU F E N 1 8 9 2 | SW I T Z E R L A N D
COLLECTION SONAR _ DES IG N BY PATRICIA U RQ UIOL A
L AUFEN 1892 | SWIT ZERL AND
P.O. B OX 3 4 1 5 1 1 D U BA I , U N I T E D A R A B E M I R AT ES
I N FO @ TA P S M O R E .CO M W W W.TA P S M O R E .CO M 0 0 9 7 1 4 3 2 0 7 3 0 0
CUSTOMIZED AD
ditto product ads, additional logo of a
partner
285. OVERVIEW ADVERTISEMENT
WC DOUCHE CLEANET RIVA
Design by PETER WIRZ
Laufen a magistralement réussi à intégrer
la délicate technologie du WC douche
dans un corps céramique entièrement
fermé. L‘esthétique architectonique
de la salle de bains classique est
élégamment soulignée par la beauté de
la ligne du WC douche Cleanet Riva.
CLEANET.CH
COMMANDE INTUITIVE DÉ TARTR AGE INTÉGRÉ
PAR LE BOUTON ROTATIF. L A TOTALITÉ DU SYSTÈME
D‘ ÉCOULEMENT.
SIÈGE E T ABAT TANT
AMOVIBLES
POUR UN NE T TOYAGE
FACILE.
NE T TOYAGE THERMIQUE DES
ÉLÉMENTS CONDUCTEURS D‘ E AU
AVEC UNE E AU CHAUFFÉE À 70
DEGRÉS.
TR AITEMENT DE SURFACE LCC
E T SANS BRIDE.
RÉGL AGE À L A DEMANDE
LE JE T DE DOUCHE EST RÉGL ABLE
INDIVIDUELLEMENT.
INFO AD
17_KW10_A144_Laufen-CH-F_Better-living_InfoAds_210x297_3mm_opt_s1 1 25.03.19 09:47
ditto product ads, additional informa-
tion on the product
ANZEIGE
FL E X I B L E PRO B L EM LÖSER
LAUFEN PRO MARBOND
DUSCHWAN N EN
/ / D ie L AU FEN Pro Ma r b o nd D u sc hw a nnen g rei fen ei n w a c hsend es
Be dür f n is de s Ma r k te s na c h b ez a hl b a ren Lö s u ng en fü r d en D u sc h-
b e re ich a uf, die s ich sc hnel l , s i c her, ei nfa c h u nd fl ex i b el i ns t a l l i e -
re n la s se n un d de n a k t u el l en B a d t rend s i n S a c hen B a r r i erefrei hei t
o de r v ie lf ä lt ige n Fo r m a ten ent s p rec hen.
// UNIVERSELL // H O H E A B L AU F L E I S T U N G
EINSETZBAR Der leistungsfähige Siphon hat
Die Duschwannen sind eine Ablaufleistung von 37,2 l/
in über 45 Standard- min. Die Siphonabdeckung aus
grössen erhältlich. Edelstahl entspricht der Farbe
Sie können aufgesetzt, der Duschwanne, die in Weiss,
halbeingelassen Hellgrau und Anthrazit gewählt
oder flächenbündig werden kann.
verwendet werden.
// E I N FAC H U N D S C H N E L L
// M A R B O N D // PASSGENAU I N S TA L L I E R B A R
Marbond ist ein robuster Verbundwerkstoff von Da mit dem Material Mit der neuartigen Montagebox
LAUFEN, der aus zwei Schichten besteht, die auch feine Eckradien von LAUFEN kann die Dusch-
hochfest miteinander verbunden sind. Basis ist und definierte Kanten wanne ohne Füsse oder Rahmen
ein Mineralgusswerkstoff, dessen Oberfläche realisiert werden kön- und normgerecht dicht nach
mit einer hochwertigen Gel Coat Beschichtung nen, passen die Dusch- DIN 1853 installiert werden.
veredelt wird. flächen perfekt ins
Fliesenraster und // L E I S E
// A L LTAG S TAU G L I C H schliessen passgenau Die Materialkomposition reduziert
Duschwannen aus Marbond haben eine natür- mit Duschabtrenn- die Aufprallgeräusche des Was-
liche Haptik, sind langlebig und stabil, wärme- ungen ab. sers, das zugehörige Schall-
speichernd, geräusch reduzierend, schlag- und Auch ist ein individuel- schutzset sorgt für körperschall-
kratzfest, pflegeleicht und anti-bakteriell sowie ler Zuschnitt durch den technische Entkopplung des
UV-resistent. Zudem sind sie chemikalien-und Installateur vor Ort Wannenkörpers nach DIN 4109.
temperatur- schockresistent nach IN EN 14527 möglich – ideal etwa für
sowie rutschfest nach DIN 51097, Klasse C. den Einbau in Nischen. DE .L AUFEN.COM
ADVERTORIAL
* Advertorials are created by the sub-
sidary but must ultimately be appro-
ved by LAUFEN HQ.
295. ADVERTISMENTS
5.1 FONT FORMATTING
The language of an advertisement is determined by the country of publication of the advertisement, unless
otherwise requested.
Font: Aktiv Grotesk Light
Ad format up to A5 or smaller:
Font size 8pt
Line spacing 10pt
Tracking 100
A The distance from the text block to the respective image edge is 1.7mm
Ad format up to A4:
Font size 9pt
Line spacing 11pt
Tracking 100
A The distance from the text block to the respective image edge is 2.2mm
Ad format larger than A4:
Font size 12pt
Line spacing 14.5pt
Tracking 100
A The distance from the text block to the respective image edge is 2.5mm
B The handwritten text names the designer and the collection shown.
The smallest font formatting to be used corresponds:
Font size 7pt
Line spacing 18.5pt
Tracking 80
A The distance from the text block to the edge of the image is at least 1.5mm.
305. ADVERTISMENTS
5.2 LAYOUT CORPORATE ADS
Corporate ads are used to reinforce the brand image and reflect the ambience of the collection. Therefore, no
additional information such as CTA is used here..
14.5% 71% 14.5% 14.5% 71% 14.5%
12.5% 12.5%
y 75% 75%
A A L AUFE N 18 9 2 | SWI T Z ER L AN D
B 12.5% B 12.5%
The signature is placed in the
centre of 1/3 advertisements
10.5% 79% 10.5%
11.5%
74%
A
B 11.5%
*See page 30 for font formatting.
315. ADVERTISMENTS
The new Kartell by Laufen ads have a special layout that differs from the other ads. If a full-page people ad is
booked, the images including logo and text are rotated counter-clockwise. Currently it is not allowed to show
other Kartell by Laufen images in ads than the given ones that can be requested at LAUFEN HQ.
THE NEW KIND OF BADEZIMMER.
STAY IN SHAPE. LIKE YOUR BATHROOM. FOR BEAUTIFUL BODIES AND MINDS.
All Saints Mirror, bronze _ Boxy toothbrush holder, black glossy _ washbasin bowl, black glossy, Single lever basin mixer, chrome
THE NEW KIND OF BADEZIMMER.
FOR BEAUTIFUL
BODIES AND MINDS.
DON’T SAY BADEZIMMER. SAY YEAH, YEAH, YEAH!
Tall cabinet, vanity furniture, mustard yellow _ disc faucet, chrome _ washbasin asymetric _ All Saints Mirror, Max Beam, tangerine orange
325. ADVERTISMENTS
5.3 LAYOUT PRODUCT ADS
11 9 8 9
9 9
5.5 5.5
46x9.23 mm 46x9.23 mm
S H OW E R TOI L E T C L E A N E T R I VA
D ES IG N BY P E T E R W I R Z
SHOWER TOIL E T C LE ANE T RIVA _ DESIGN BY PE TER WIR Z
A A
K ARTELL BY L AU FE N
K ARTELL BY L AUFEN _ D ESIGN BY L + R PA LOMBA
D ESIG N BY L + R PA LO MBA
L AUFEN 1892 | SWIT ZERL AND
L AUFEN 1 892 | SWIT ZE R L A N D
11 9
9
3.5
46x9.23 mm
A
SHOWER TOILE T CLE ANE T R IVA _ DESIGN BY PE TER WIR Z
K ARTELL BY L AU F EN _ DESIGN BY L + R PALOMBA
L AU FEN 1 892 | SWIT ZER L AND
*See page 30 for font formatting.
335. ADVERTISMENTS
5.4 LAYOUT CUSTOMIZED ADS
It is possible to insert the logo of a partner or a reference to a trade fair, an event, etc. in advertisements. In
addition, the image material can be freely selected. The layout corresponds to that of a product advertisement,
whereby the partner logo is placed within the white image frame.
A
COLLECT ION SONAR
DESIGN BY PAT R ICIA UR QUIOLA
A CO L L ECT I O N SO N A R _ D ES I G N BY PAT R I C I A U RQ U I O L A LAUFEN 1892 | SW IT ZER LAND
L AU F E N 1 8 9 2 | SW I T Z E R L A N D
C OLL ECTION SO NA R _ D ES IG N BY PAT R ICIA U RQ U IOL A
L AU FEN 18 9 2 | SWI T Z ERL AND
P.O. B OX 3 4 1 5 1 1 D U BA I , U N I T E D A R A B E M I R AT ES
P.O. B OX 3 4 1 5 1 1 D U BA I , U N I T E D A R A B E M I R AT ES INFO@TAB SMOR E .COM W W W.TAPSMOR E .COM
I N FO @ TA P S M O R E .CO M W W W.TA P S M O R E .CO M 0 0 9 7 1 4 3 2 0 7 3 0 0
00971 4 3207300
A
CO LLE CTI O N SO N A R _ D E S I G N BY PATR IC IA URQUIOL A
L AU FEN 1892 | SWI T Z ER L AN D
P.O. B OX 3 4 1 5 1 1 D U BA I , U N I T E D A R A B E M I R AT ES
I N FO@ TA B S MO RE .CO M W W W.TAP S MO RE .CO M 00971 4 3207300
*See page 30 for font formatting.
345. ADVERTISMENTS
5.5 LAYOUT INFO ADS
The layout of info ads corresponds to that of the product ads. These ads are supplemented with additional
information about the product in the form of icons, bubbles, texts or disruptors.
A WC DOUCHE CLEANET RIVA
Design by PETER WIRZ
Laufen a magistralement réussi à intégrer
la délicate technologie du WC douche
dans un corps céramique entièrement
fermé. L‘esthétique architectonique
de la salle de bains classique est
élégamment soulignée par la beauté de A POWER F U L RE A R S H OW ER
la ligne du WC douche Cleanet Riva.
CLEANET.CH
D ESCAL ING
OSC IL L ATIO N
A P P CONT ROL
L AU F EN- CL E A NE T.CO M
COMMANDE INTUITIVE DÉ TARTR AGE INTÉGRÉ
PAR LE BOUTON ROTATIF. L A TOTALITÉ DU SYSTÈME
D‘ ÉCOULEMENT.
SIÈGE E T ABAT TANT
AMOVIBLES
POUR UN NE T TOYAGE
FACILE.
NE T TOYAGE THERMIQUE DES
ÉLÉMENTS CONDUCTEURS D‘ E AU
AVEC UNE E AU CHAUFFÉE À 70
DEGRÉS.
S MA
IS
SW
DE
Q UA L I T Y
W
E
S
TR AITEMENT DE SURFACE LCC
IS
S MA
D
E T SANS BRIDE.
RÉGL AGE À L A DEMANDE S H OW ER TOIL E T CL E A NE T NAV IA
LE JE T DE DOUCHE EST RÉGL ABLE
INDIVIDUELLEMENT.
A D ES IG N BY P E T ER W IR Z
L AU FEN 1 892 | SWIT ZER L A ND
17_KW10_A144_Laufen-CH-F_Better-living_InfoAds_210x297_3mm_opt_s1 1 25.03.19 09:47
A
COLLECTION VAL _ DESIGN BY KONSTANTIN GRCIC
L AUFEN 1892 | SWIT ZERL AND
*See page 30 for font formatting.
355. ADVERTISMENTS
5.5.1 CALL TO ACTION COLOURS
When using Call To Action buttons in product advertisements, the following colours have to be used. The co-
lours are to be chosen in such a way that they form a colour contrast to the picture.
WHITE WHITE WHITE BLACK BLACK
WRITING WRITING WRITING WRITING WRITING
CMYK 0.78.66.0 CMYK 84.34.44.56 CMYK 25.44.100.25 CMYK 19.0.10.0 CMYK 3.20.1.0
RGB 210. 84, 80 RGB 0.70.79 RGB 141.118.0 RGB 213.247.241 RGB 245.213.230
365. ADVERTISMENTS
5.6 ADVERTORIALS
Advertorials are advertisements in the presentation of an editorial article and offer the possibility to present a
product in more detail and also to include technical information if desired.
Advertorials must be marked with a reference such as „Advertisement“, „Sponsored Post“ or „Sponsored Link“.
Font: Aktiv Grotesk Light
ANZEIGE
FL E X I B L E PRO B L EM LÖSER
LAUFEN PRO MARBOND
DUSCHWAN N EN
/ / D ie L AU FEN Pro Ma r bon d D usch w a n n e n g re i fe n e i n w a ch se n d e s
B edü r f n is des Ma r k tes n a c h b ez a h l b a re n Lö s un g e n f ür d e n D usch -
bereic h a u f, die s ic h sc h n el l , s i ch e r, e i n fa ch un d f l exi b e l i n s t a l l i e -
ren la s sen u n d den a k t u elle n B a d t re n d s i n S a ch e n B a r r i e re f re i h e i t
oder vielf ä lt ig en For m a ten e n t s p re ch e n .
// UNIVERSELL // H O H E A B L AU F L E I S T U N G
EINSETZBAR Der leistungsfähige Siphon hat
Die Duschwannen sind eine Ablaufleistung von 37,2 l/
in über 45 Standard- min. Die Siphonabdeckung aus
grössen erhältlich. Edelstahl entspricht der Farbe
Sie können aufgesetzt, der Duschwanne, die in Weiss,
halbeingelassen Hellgrau und Anthrazit gewählt
oder flächenbündig werden kann.
verwendet werden.
// E I N FAC H U N D S C H N E L L
// M A R B O N D // PASSGENAU I N S TA L L I E R B A R
Marbond ist ein robuster Verbundwerkstoff von Da mit dem Material Mit der neuartigen Montagebox
LAUFEN, der aus zwei Schichten besteht, die auch feine Eckradien von LAUFEN kann die Dusch-
hochfest miteinander verbunden sind. Basis ist und definierte Kanten wanne ohne Füsse oder Rahmen
ein Mineralgusswerkstoff, dessen Oberfläche realisiert werden kön- und normgerecht dicht nach
mit einer hochwertigen Gel Coat Beschichtung nen, passen die Dusch- DIN 1853 installiert werden.
veredelt wird. flächen perfekt ins
Fliesenraster und // L E I S E
// A L LTAG S TAU G L I C H schliessen passgenau Die Materialkomposition reduziert
Duschwannen aus Marbond haben eine natür- mit Duschabtrenn- die Aufprallgeräusche des Was-
liche Haptik, sind langlebig und stabil, wärme- ungen ab. sers, das zugehörige Schall-
speichernd, geräuschreduzierend, schlag- und Auch ist ein individuel- schutzset sorgt für körperschall-
kratzfest, pflegeleicht und anti-bakteriell sowie ler Zuschnitt durch den technische Entkopplung des
UV-resistent. Zudem sind sie chemikalien-und Installateur vor Ort Wannenkörpers nach DIN 4109.
temperatur- schockresistent nach IN EN 14527 möglich – ideal etwa für
sowie rutschfest nach DIN 51097, Klasse C. den Einbau in Nischen. D E . L AU FE N.COM
376. GREETING CARDS
6.1 GENERAL INFORMATION
The greeting cards always show an ambience image on the front, the LAUFEN logo and a reference to the col-
lection and the designer on the back. Other design options must be agreed with LAUFEN HQ.
Format A6
Papier 300 gm², Lessebo 1.3 Rough Natural
6.2 LAYOUT
THE NEW CLASSIC _ DESIGN BY MARCEL WANDERS
Aktiv Grotesk Light, 6Pt
7mm
25mm
387. LETTERS + ENVELOPES
7.1 WRITING PAPER A4 WITH ADDRESS
7.1.1 GENERAL INFORMATION
Paper Plano Premium, 80 g/m2
7.1.2 LAYOUT
45mm
L AU F E N BAT H RO O M S AG
7mm
WA H L E N ST R AS S E 6 , C H 4 2 4 2 L AU F E N , SW I T Z E R L A N D
Aktiv Grotesk light, 7 pt / 8.4 pt / 100 (font size / line spacing / tracking)
397. LETTERS + ENVELOPES
7.2 ENVELOPES C4
7.2.1 GENERAL INFORMATION
Paper Swiss Premium weiss, 100 g/m2
7.2.2 LAYOUT
WITH 20 45mm Aktiv Grotesk light
9 Pt. / 12 Pt / 0 (font size / line spacing / tracking)
ADDRESS
15
13
Laufen Bathrooms AG
Postfach 432, CH - 4242 Laufen
Switzerland
WITHOUT 20 45mm
ADDRESS
15mm
407. LETTERS + ENVELOPES
7.3 ENVELOPES C5
7.3.1 GENERAL INFORMATION
Paper Swiss Premium weiss, 100 g/m2
7.3.2 LAYOUT
12 45mm Aktiv Grotesk light
WITH
9 Pt. / 12 Pt / 0 (font size / line spacing / tracking)
ADDRESS
13mm
13mm
Laufen Bathrooms AG
Postfach 432, CH - 4242 Laufen
Switzerland
WITHOUT 12 45mm
ADDRESS
13mm
418. BUSINESSCARDS
8.1 GENERAL INFORMATION
Format 85 X 54 mm
Paper Offset, matt, white, wood-free, 300 g/m2
8.2 LAYOUT
The business card with the LAUFEN and ROCA logo shows the logo of the business location first.
Margins 5mm
Aktiv Grotesk light, 9 pt / 9 pt / 0 (font size / line spacing / tracking)
Aktiv Grotesk light, 8 pt / 8.5 pt / 0 (font size / line spacing / tracking)
LAUFEN logo: 26.9 X 5.4 mm / QR-Code: 20 X 20 mm
Laufen Bathrooms AG
John Doe
Function
Wahlenstrasse 46
CH-4242 Laufen, SWITZERLAND
Phone +xx xx xxx xx xx
Direct +xx xx xxx xx xx www.laufen.com
Mobile +xx xx xxx xx xx john.doe@laufen.ch
Aktiv Grotesk light, 7 pt / 7.5 pt / 0 (font size / line spacing / tracking)
Aktiv Grotesk light, 7 pt / 8.5 pt / 0 (font size / line spacing / tracking)
LAUFEN logo: 26.9 X 5.4 mm / ROCA logo: 14.06 X 6.058 mm / QR-code: 20 x 20 mm
Jane Doe
Function
ROCA Group
Laufen Bathrooms AG
Wahlenstrasse 46
4242 Laufen, SWITZERLAND
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2.5mm distance between the logos
429. NOTEPADS
9.1 GENERAL INFORMATION
Format A4 (210 X 297 mm
Paper Cover: gloss laminated, 300 g/m2
Content: Offset, white, woodfree, 80 g/m2
Print Cover: 4/0 Skala
Content:1/0 Depth
Processing Stitch or glue binding
9.2 LAYOUT
Einfarbig Schwarz · Punktdurchmesser 0,3 mm
W W W. L A U F E N .C O M
FRONT PAGE BACK PAGE CONTENT
4303.2021
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