INFORMATION 2018 - Motivate Media Group
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M E D I A I N F O R M A T I O N 2 0 1 8
ABOUT OPEN SKIES
FRONT
1
The magazine creates a connection
between Emirates and its loyal Carefully curated content, focused
customers. It is a celebration of that
relationship. on unique experiences and offering
personal insights.
2
Open Skies evokes the romance of air
travel and represents a lifestyle that
its readers can aspire to.
3
Radically redesigned for 2017, Open
Skies is built around high-quality,
contemporary photography, clean,
minimal design and a soft, warm
colour palette.
MAIN
Our stories focus on unique travel
and lifestyle experiences, exceptional
individuals, emerging scenes or trends
and innovative institutions.
4
With a stable of global contributors,
Open Skies champions long-form
journalism and world-class writing and
photography, ensuring that it is always
ahead of the competition.
BRIEFING
OPEN SKIES IS EMIRATES’ Briefing welcomes readers into the
MULTI-AWARD WINNING world of Emirates.
INFLIGHT MAGAZINE
A B O U T E M I R AT E S
EMIRATES IS
CURRENTLY FLYING TO
156 DESTINATIONS IN
83 COUNTRIES FROM
DUBAI
79.6% SEAT THE LARGEST OPERATOR
OCCUPANCY ACROSS OF THE A380 AND
EMIRATES FLIGHTS IN
2016/2017 BOEING 777 IN THE WORLD
4.65MILLION 14,000+ AVERAGE
PASSENGERS A MONTH FLIGHTS PER MONTH
EMIRATES ADDED NEW DEDICATED 56 MILLION PASSENGERS
AIRPORT LOUNGES, TAKING CARRIED BY EMIRATES IN
INTERNATIONAL AIRPORT 2016-2017, GROWTH OF 4
LOUNGES TO 39 257 PASSENGER MILLION EXTRA PASSENGERS
IN JUST 12 MONTHS
AIRCRAFT
IN OPERATION
*SOURCE - THE EMIRATES GROUP ANNUAL REPORT 2016 -2017
A B O U T E M I R AT E S
EMIRATES IS A GLOBAL BRAND
NAME ASSOCIATED WITH SPORTING IT IS THE WORLD’S MOST
CELEBRITIES, TEAMS AND ONE VALUABLE AIRLINE BRAND
OF THE LEADING SPONSORS FOR VALUED AT US$7.7 BILLION
MAJOR GLOBAL EVENTS
EMIRATES HAS 10 MILLION AVERAGE
SKYWARDS MEMBERS FLIGHT TIME OF
MAKING IT ONE OF THE WORLD’S MOST 6.5 HOURS
POPULAR REWARDS PROGRAMME
EMIRATES’ CUSTOMER FOCUS, PRODUCT AND SERVICE INNOVATIONS, HAS EARNED AN ARRAY OF ACCOLADES IN 2017, INCLUDING FOUR
FROM BUSINESS TRAVELLER MIDDLE EAST — BEST AIRLINE WORLDWIDE, AIRLINE WITH THE BEST FIRST CLASS, AIRLINE
WITH THE BEST ECONOMY CLASS AND AIRLINE WITH THE BEST CABIN STAFF. IN SEPTEMBER, EMIRATES SWEPT THE 2015
APEX PASSENGER CHOICE AWARDS, CLINCHING SEVEN GONGS INCLUDING OVERALL PASSENGER EXPERIENCE. EMIRATES
WAS ALSO NAMED AIRLINE OF THE YEAR AT THE ARABIAN BUSINESS ACHIEVEMENT AWARDS, AND FAVOURITE AIRLINE
PREMIER CABIN MIDDLE EAST AT THE CONDE’ NAST TRAVELLER MIDDLE EAST READERS’ CHOICE AWARDS.
PASSENGER DEMOGRAPHICS
PASSENGER DESTINATIONS PASSENGER SPLIT GENDER SPLIT
11% 7%
FIRST CLASS
AUSTRALIA & ASIA
12% FAR EAST 25%
20%
INDIAN
BUSINESS CLASS
26%
SUBCONTINENT
EUROPE
18% 8% 52% 48%
MIDDLE EAST
AFRICA
68% MALE FEMALE
5% AMERICAS
ECONOMY CLASS
WHAT IS THE AUDIENCE THINKING ABOUT? 7% 8%
24 YRS &
65 + YRS LOWER
PLANNING A HOLIDAY
13%
BUYING A NEW CAR 55-64 YRS
24%
LOOKING FOR
25-34 YRS
MOVING AN INVESTMENT PASSENGER
OPPORTUNITY
HOUSE AGE
19%
45-54 YRS
BUYING A PURCHASING AN
NEW WATCH ENGAGEMENT RING
29%
35-44 YRS
*SOURCE - THE EMIRATES GROUP ANNUAL REPORT 2016 -2017
OUR AUDIENCE
CAPTIVE AUDIENCE ENGAGED AUDIENCE DECISION MAKERS
With an average flight duration of 6.5 hours, you have Passengers consider flight time their own leisure Passengers flying in the premium cabins are
access to a unique and captive audience away from time. An opportunity to switch off and relax. more likely be CEO’s, Presidents, Directors, MD’s,
distraction and work. and board members, allowing you to target and
influence key decision makers.
AFFLUENT EARLY ADOPTERS
Just 2.2 per cent of the population has an income Premium passengers embrace new technology and
greater than US$160,000. Passengers who fly hardware sooner than their peers to help simplify
Emirates 6 or more times a year are 340% more likely and make their lives more productive.
to earn US$160,000 or more a year.
OUR AUDIENCE
PASSENGERS WHO FLY 6 OR
MORE TIMES PER YEAR ARE: The Emirates
customer base
predominantly
consists of frequent
travellers.
270% MORE LIKELY TO 240% MORE LIKELY TO 165% MORE LIKELY TO 400% MORE LIKELY TO
EARN US$100,000 TO OWN A WATCH WORTH OWN A CAR WORTH HAVE A PRIVATE IN-
US$150,000 A YEAR MORE THAN US$4,000 US$40,000 OR MORE VESTMENT (EXCLUDING
MORTGAGE) WORTH
340% MORE LIKELY TO 340% MORE LIKELY TO 200% MORE LIKELY TO BETWEEN US$950,000
EARN US$150,000+ A YEAR PURCHASE ANOTHER SPEND US$40,000 OR AND US$3,000,000
WATCH WORTH MORE MORE ON THEIR NEXT
THAN US$4,000 IN THE CAR
NEXT 12 MONTHS
80%
OF EMIRATES
PASSENGERS
TAKE 3
Source: Emirates research 2017
OR MORE
300% 250% 250% 240% FLIGHTS
MORE LIKELY TO OWN MORE LIKELY TO OWN A MORE LIKELY TO MORE LIKELY TO HAVE
A DESIGNER SUIT HANDBAG WORTH OWN JEWELLERY ANNUAL GOLF CLUB A YEAR
COSTING OVER OVER US$500 WORTH MORE THAN MEMBERSHIP
US$1,000 US$1,500E M I R AT E S G L O B A L D E S T I N AT I O N
EUROPE
Amsterdam Frankfurt Manchester Prague
Athens Geneva Madrid Rome
Barcelona Glasgow Malta St Petersberg
Birmingham Hamburg Milan Stockholm
Bologna Istanbul Moscow Venice
Brussels Larnica Munich Vienna
Budapest Lisbon Newcastle Warsaw
Copenhagen London Gatwick Nice Zurich
Dublin London Heathrow Oslo MIDDLE EAST
NORTH AMERICA Dusseldorf Lyon Paris Amman Jeddah Medina
Boston New York- JKF Baghdad Kabul Muscat
Chicago Orlando Basra Kuwait Riyadh
Dallas San Francisco Beirut Manama Tehran
Fort Lauderdale Seattle Damman Mashhad
Houston Toronto
Los Angeles Washington DC
ASIA
Bali Nagoya
Bangkok Osaka
Beijing Phuket
Cebu Seoul
Clark Shanghai
Guangzhou Singapore
Hanoi Taipei
Ho Chi Minh City Tokyo
CENTRAL AMERICA Hong Kong Yinchuan
Panama City Jakarta Yangon
Kuala Lumpur Zhengzhou
Manila
SOUTH AMERICA SOUTH ASIA
Buenos Aires Ahmedabad Kolkata
Rio de Janeiro Bengaluru Kozhikode
Sao Paulo Chennai Lahore
Colombo Maldives
Delhi Multan
Dhaka Mumbai
Hyderabad (India) Peshawar
Islamabad Sialkot
AFRICA Karachi Thiruvananthapuram
Abidjan Conakry Lagos
Kochi
Abuja Dakar Luanda
Accra Dar Es Salaam Lusaka
Addis Ababa Durban Mauritius OCEANIA
Algiers Entebbe Nairobi Adelaide Melbourne
Cairo Harare Seychelles Auckland Perth
Correct as of August 2015 Cape Town Johannesburg Tunis Brisbane Sydney
Casablanca Khartoum ChristchurchD U B A I A I R P O R T, T H E A V I A T I O N H U B
Dubai has become a global aviation hub, for many of the world’s leading brands,
Dubai Airport is an incredibly important part of their marketing channel:
ONE THIRD DUBAI PASSENGER TRAFFIC RETAIL TRAFFIC UP
OF THE WORLD’S POPULATION
INTERNATIONAL THROUGH DUBAI AIRPORT HAS 7%
LIVES WITHIN 4 HOURS OF DUBAI AIRPORT GROWN BY
WITH FOOTFALL OF 80 MILLION
BECAME THE WORLD’S 7.2% IN 2017 CUSTOMERS IN 2017
BUSIEST AIRPORT IN 2015
DUBAI
INTERNATIONAL
TERMINAL 3 84 MILLION
IS THE WORLD’S LARGEST AIRPORT
TERMINAL BUILT EXCLUSIVELY FOR
DUBAI DUTY FREE PASSENGERS AVERAGE SALE
EMIRATES AND ITS CODE SHARE ARE EXPECTING SALES OF EXPECTED TO HAVE PASSED THROUGH PER PASSENGER AT
PARTNER QANTAS. IT HAS AN ANNUAL OVER US$2 BILLION IN 2017 DUBAI AIRPORT DUBAI DUTY FREE IN 2017 WAS US$70
CAPACITY OF 43 MILLION PASSENGERSOPEN SKIES ENGLISH EDITION
KEY FACTS:
LANGUAGE: REACH:
English 4.65 million passengers
a month and growing
CIRCULATION:
Available in the seat pocket of BPA AUDIT:
Emirates flights in all cabins and 133,435 copies per month
distributed through the complete (BPA report Jan-Jun 2017)
Emirates lounge network
CIRCULATION BREAKDOWN:
CONTENT: 130,766 Emirates
A contemporary based travel In-flight 98%
magazine written by the world’s 2,669 Emirates
leading travel writers and including Lounges 2%
world class photography
20 Royal Flight
AUDIENCE:
Economy, Business FREQUENCY:
and First Class 12 issues per year
Passengers
PRINT RUN:
142,000 copiesOPEN SKIES ARABIC EDITION
KEY FACTS:
LANGUAGE: AUDIENCE:
Arabic Economy, Business
and First Class Passengers
CIRCULATION:
Available on-board Emirates flights PRINT RUN:
across MENA routes and distributed 16,000 copies
across the Emirates lounge network
FREQUENCY:
CONTENT: 12 issues per year
Written for the needs and tastes
of the Arabic traveller, it provides
invaluable content, news, stories and
features relating the Middle East,
Africa and the rest of the world.A D V E R T I S I N G R AT E S
OPEN SKIES ENGLISH OPEN SKIES ARABIC EDITION
EDITION
REGULAR POSITION US$
REGULAR POSITION US$ Full page 5,000
Full page (ROP) 16,500
Double Page Spread 9,250
Double Page Spread (ROP) 31,500
Half Page 2,900
Half Page Solus 3,700
PREMIUM POSITIONS US$
Outside Back Cover 36,500
Inside Front Cover Spread (2 pgs) 64,750 PREMIUM POSITIONS US$
Inside Back Cover 33,500 Outside Back Cover 10,900
Full Page (opposite contents) 19,000 Inside Front Cover Spread (2 pgs) 17,900
Inside Front Cover 8,900
DPS POSITIONS US$
Inside Back Cover 8,400
1st Double Page Spread 46,950
2nd Double Page Spread 45,250
Page One 8,900
FULL PAGE:
3rd Double Page Spread 42,250
Full Page (opposite contents) 5,700
Open Skies English
4th Double Page Spread 40,500
+
5th Double Page Spread
6th Double Page Spread
39,000
35,850
Open Skies Arabic
7th Double Page Spread 34,250 18,500 USD
8th Double Page Spread 32,800
Circulation of 142,000
SPECIAL REQUESTS US$ Open Skies English &
Bound Insert 49,500 16,000 Open Skies Arabic
ALL INVOICE AMOUNTS ARE EXCLUSIVE OF VAT AND SHALL BE PAID IN FULL, FREE OF ANY DEDUCTIONS, WITHHOLDING TAXES, AND ANY OTHER CHARGES INCLUDING BUT NOT LIMITED TO BANK CHARGES.S P E C I F I C AT I O N S
OPEN SKIES ENGLISH & ARABIC
TECHNICAL SPECIFICATIONS DIGITAL MEDIA FORMAT
DEADLINES
(mm) H x W PDF (Portable Document Format) Booking 10th of month prior to publication
Material 12th of month prior to publication
The artwork should be a press ready PDF file
(version 1.3) generated through Illustrator/ Quark Cancellation 5th of month prior to publication
Xpress or InDesign, saved on maximum
DPS resolution (300 dpi) in actual size with bleed and SERIES DISCOUNT
Trim: 260 x 390 crop marks.
3-5 insertions 5%
Bleed: 266 x 396 All files must be CMYK format and all black text as
Type: 224 x 370 over print. 6-9 insertions 10%
A colour printout of the saved artwork should be 10+ insertions 15%
sent for reference along with the CD. However,
DPS ads need to be given as 2 single pages after please note that colour prints/digital proofs
7mm tiling is done on both sides of the spine GENERAL INFORMATION
supplied will be used only as a guideline and the
advertisements will be reproduced as per the data
12 issues per year
specifics supplied on the CD. Standard agency commission rates apply
Release date 1st of the month
For bleed size add 3mm extra on all four sides
after the trim marks.
Full Page
Trim: 260 x 195 Image loss in the gutter 3mm either side.
Cancellation
Bleed: 266 x 201 For full page ads ensure that the text is 10 mm
Prime Position
Type: 224 x 173 away from the crop marks on all four sides.
minimum 3 months prior to publication (90 days)
If text runs across a DPS please ensure that the
Standard Advertising
text is 10mm away from the gutter on either side.
minimum 1 month prior to publication (30 days)
INTERNATIONAL MEDIA REPRESENTATIVES
AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, okeeffekev@bigpond.com.au, +61 412 080 600, Licia@okm.com.au CHINA Publicitas Advertising; Tel +86 10 5879 5885 HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@
sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com
NETHERLANDS giO media; Tel +31 (0)6 22238420, giovanni@giO-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA WorldMedia; Tel +001 212 244 5610,
conoverbrown@worldmediaonline.comFOR ADVERTISING ENQUIRIES CONTACT:
+9714 427 3000 or sales@motivate.ae
Head Office, Dubai Abu Dhabi London
MPMK_OS:26JAN2017
PO Box 2331, Dubai, UAE PO Box 43072, Abu Dhabi, UAE Motivate Publishing Ltd Acre
Tel: +971 4 427 3000 Tel: +971 2 677 2005 House, 11/15 William Road,
Fax: +971 4 428 2261 Fax: +971 2 677 0124 London, NW1 3ER, UK
sales@motivate.ae motivate-adh@motivate.ae motivateuk@motivate.aeYou can also read
