Kamloops Accommodation Partner Program 2021/2022
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2021/2022 Kamloops Accommodation Partner Program
Tourism Kamloops works extensively to share our Boldly Unscripted story to
inspire millions of visitors each year.
Creating and executing enticing digital and social marketing campaigns,
familiarization tours, and proactive sales plus ensuring our website is top
notch are foundational elements to building awareness and enthusiasm
for Kamloops. The perfect combination of all of these initiatives, and the
ability to connect with the right audience, at the right time, in the right place
delivers our competitive edge.
Your business contributes to Kamloops’ destination story. Our tourism
partners and experiences are the reason visitors choose Kamloops.
Elevating your business story through deliberate and planned marketing
efforts offered through our new Partner Program amplifies your business
goals and supports destination strategies.
Our team is excited to work with you to feature your business in Kamloops’
destination story to reach the millions of visitors adding Kamloops to their
itinerary each year.
Tourism Kamloops Accommodation Partner Program | 1
your questions
answered
Why should I support this program?
• The new Partner Program provides a leveraged and value added • No fuss marketing solutions. Sign up, pay and let the pros do the heavy
approach to Tourism Kamloops’ most high-yielding co-operative lifting! The award-winning team at Tourism Kamloops will take care
marketing tactics including the 2022 Visitor Guide, tourismkamloops.com, of all marketing scheduling, support you in your creative needs and
and 2021/2022 Luv’n the Loops Passport. ensure you don’t miss an opportunity or deadline.
• Planned and hyper targeted marketing tactics support business recovery. • The Partner Program is only available for participation until
Investing in strong promotions that drive direct results best positions your August 31, 2021. After that time, marketing tactics will only be offered
business for success. at individual pricing.
• Access innovative and strategic marketing strategies and marketing
intelligence proven to deliver impactful results. Tourism Kamloops’ I already collect and remit MRDT, why should I pay more?
marketing team provides marketing best practices and insights known • As a KAA member and MRDT supporter, you will have a listing in the 2022
to rival the competition. Visitor Guide and on tourismkamloops.com. The new Partner Program
• Target audiences and marketing distribution channels have been offers opportunities to elevate your business profile in those initiatives
carefully considered with each tactic to ensure we’re connecting with and several more.
the best-aligned travel consumer for our destination. • Access priority placements, enhanced exposure, and drive results from
targeted, paid campaigns supported by Tourism Kamloops.
What are the benefits?
• Marketing tactics outlined in the Partner Program have the propensity We represent multiple properties, is there a savings?
to be further leveraged into Tourism Kamloops' destination marketing • Absolutely! We will provide a 25% discount on multi-property participation.
strategies valued at $1 Million+.
• Also, if you would like to take advantage of the Partner Program for your
• Marketing flexibility. The Partner Program has been designed to access onsite restaurant, we will also extend a 25% discount for the Stakeholder
Tourism Kamloops' most popular marketing tactics at the best price; Partner Program. Please ask us for more details!
however, program add-ons allow for customization best suited for
• Please note that qualifying KAA members can use the new
your business.
Accommodation Marketing Fund to subsidize this offer. Access up
to $2,000 of marketing with the $1,000 subsidy.
Tourism Kamloops Accommodation Partner Program | 2
Program pricing overview
Programs Basic Bronze Silver Gold A La Carte
2022 Tourism Kamloops Listing 1/8 Page Ad 1/4 Page Ad 1/2 Page Ad
Visitor Guide (back of guide) + Listing + Listing + Listing ✓
tourismkamloops.com Gold Listing
accommodation listing
Listing Bronze Listing Silver Listing
Top of page ✓
tourismkamloops.com 12 months
Travel Deals Listing
- 3 months 6 months
Top of page ✓
Luv’n The Loops Annual Partnership
Participation
- - -
(July 1, 2021 - June 30, 2022) ✓
Explore Kamloops
Blog Program
- 1 month 2 month 3 month ✓
tourismkamloops.com
Spotlight ads
- 3 months 6 months 12 months ✓
TOTAL VALUE $200 $1,375 $2,475 $4,949
KAA MeMber: Free
PARTNER COST $600 $1,200 $2,400
non-Member: $150
Limited space available.
program Linda Bolton
Sales Contact: 250.318.1556 | lbolton@aberdeenpublishing.com
Tourism Kamloops Accommodation Partner Program | 3
program DETAILS
Tourism Kamloops Accommodation Partner Program | 4
2022 Visitor guide
Tourism Kamloops, in partnership with Kamloops This Week, presents the 2022 Additional
Official Kamloops Visitor Guide. This signature marketing resource provides Individual rates
inspiration to potential visitors by sharing Kamloops experiences and key
destination highlights. The guide’s beautifully designed content, infused with Advertorial spaces in the 2022 Visitor
Guide are available at individual rates.
local photos and stories, will be distributed to BC Visitor Centres and locations
Kamloops Accommodation Association
across Kamloops. An interactive, digital version will also be available at
members can pick the ad size that works
tourismkamloops.com for those visitors planning online. best for your business.
Distribution: 30,000 copies | January - December 2022 Available Sizes:
1/8 Page $525
Deadline: August 31, 2021
1/4 Page $775
*Ad options beyond this date are subject to individual rates and availability
1/2 Page $1,100
Full Page $2,200
inside back cover $2,400SOLD
What you Get: All add prices include basic listing.
Please inquire with your sales
representative on ad
enhancement rates
basic bronze Silver Gold
Listing 1/8 Page Ad + Listing 1/4 Page Ad + Listing 1/2 Page Ad + Listing
(back of guide) See mock up on
Includes: Includes: Includes:
Includes: photo, 40 word write-up, photo, 60 word write-up, photo(s), 60-70 word write-up,
following page
address, phone, website phone, website & phone, website & phone, website &
& amenities social handles (if applicable) social handles (if applicable) social handles (if applicable)
Tourism Kamloops Accommodation Partner Program | 5
2022 Visitor guide
Package Tiers + Add On Sizes
*ad layout can vary based on page *ad layout can vary based on page
business Ad Content
name
Haruptate eveni officie
& Format
ndusdam solupta quaestionem
et hit occae dolest, sam et
aut rerciam nonse voluptae • Ads are placed in categories that
gold et officit omnime mossint.
1/2 add on
Haruptate eveni officie
ndusdam solupta quaestionem
work with your business.
et hit occae dolest, sam et (Can include sections (ie. restaurants),
aut rerciam nonse voluptae
et officit omnime mossintae itineraries and features.
dolest, sam et aut rerci voluptae
et officit occae dolest, sam et
aut rerciam nonse voluptae et
officit omnime erciamer ciamn
• Ads will appear in a consistent
template format to match the
000.000.000
website design of the guide.
FB | IG
• Ads will be designed by Tourism
Kamloops and will seek approval
from business before print.
Additional • Advertisers to supply image(s) and
Add On
silver bronze
basic full page example information for write-up.
1/4 add on 1/8 add on
business business name
business
Hotel Name
address
name Haruptate eveni officie
ndusdam solupta quaestionem
phone website
$$$ | K | F | B | P | |
name
et hit occae dolest, sam et aut
Haruptate eveni officie ndusdam solupta quaestionem et hit Hotel Name Haruptate eveni officie ndusdam solupta quaestionem et hit Haruptate eveni officie ndusdam solupta quaestionem et hit
rerciam nonse voluptae et
occae dolest, sam et aut rerciam nonse voluptae et officit omnime address occae dolest, sam et aut rerciam nonse voluptae et officit omnime occae dolest, sam et aut rerciam nonse voluptae et officit omnime
officit omnime mossint. dolest,
mossint. Haruptate eveni officie ndusdam solupta quaestionem phone website
mossint. Haruptate eveni officie ndusdam solupta quaestionem mossint. Haruptate eveni officie ndusdam solupta quaestionem
sam et aut rerci voluptae et $$$ | K | F | B | P | |
et hit occae dolest, sam et aut rerciam nonse voluptae et officit t hit occae dolest, sam et aut rerciam nonse voluptae et officit t hit occae dolest, sam et aut rerciam nonse voluptae et officit
officit occae dolest, sam et
omnime mossintae dolest, sam et aut rerci voluptae et officit omnime mossintae dolest, sam et aut rerci voluptae et officit omnime mossintae dolest, sam et aut rerci voluptae et officit occae
aut rerciam nonse voluptae et Hotel Name
occae dolest, sam et aut rerciam nonse voluptae et officit omnime occae dolest, sam et aut rerciam nonse voluptae et officit omnime dolest, sam et aut rerciam nonse voluptae et officit omnime
officit omnime erciamer ciamn address
phone website
000.000.000 $$$ | K | F | B | P | |
000.000.000 000.000.000
website
website website
FB | IG
FB | IG FB | IG
Tourism Kamloops Accommodation Partner Program | 6
tourismkamloops.com website
accommodation listing
The Tourism Kamloops website is our largest and most robust destination marketing
Individual rates:
tool. With over 400,000 views annually, this is normally the first point of contact as
travel consumers start their vacation planning process. Make sure you are well Basic $100
positioned to take advantage of this viewership by securing top performing locations. Bronze $200
We have provided several opportunities to highlight your best assets at different Silver $400
investment levels. Gold (Featured) $750
Listing Feature: July 1, 2021 - June 30, 2022
What you Get: new listing
feature
coming to
tourismkamloops.com!
basic bronze *mock up for
Listed After Bronze Listed After Silver display purposes only
by TripAdvisor by TripAdvisor
Rating Rating
gold
silver
Listed First by
Listed After Gold
TripAdvisor Rating
by TripAdvisor
with 'Featured'
Rating
badge Listing submissions require 1 image and up to 100 words.
Currently available for accommodation partners only. Listings will be ordered first according to investment level
followed by TripAdvisor ratings.
Tourism Kamloops Accommodation Partner Program | 7
tourismkamloops.com website
travel deals
Capture the spotlight on our newly launched Travel Deals on specifics:
tourismkamloops.com. Exclusive to accommodation partners, Tourism
Kamloops invests an average of $1,000 in paid advertising each month to ▶ Pre-booking is required. Please choose from
drive target audiences to your offers. Since launching in summer 2020, this the following consecutive increments:
page has garnered over 58,000 views and has one of the highest July - September
conversion rates on tourismkamloops.com. We think this might just be the October - December
January - March
best partnership opportunity with Tourism Kamloops!
April - June
A Travel Deal listing includes 1 deal per booked time frame. Edits or
▶ Travel Deal must reflect a minimum 15%
adjustments to your offer can be made monthly upon request. Additional
discount or equivalent to be eligible.
deal listings can be purchased at individual rates.
▶ Travel Deal details/content is to be provided by
Audience: Destination travelers external to Kamloops. the partner. One reminder email will be sent in
advance of your booking.
what you get: ▶ Listings will be ordered based on package tier,
followed by TripAdvisor rating.
▶ Tourism Kamloops reserves the right to edit your
bronze silver gold listing for length so that it fits in its space.
(Top of page)
3 months 6 months 12 months ▶ Available only for accommodation partners.
Existing Travel Deals partners will remain active on the site until July 30, 2021.
Tourism Kamloops Accommodation Partner Program | 8
tourismkamloops.com website
travel deals
Individual rates:
add more
re
3 months 6 months 12 months for
$100/mo
o
$250 $500 $1,200 with minimum
m3
months purchase
ase
Ad Examples
Tourism Kamloops Accommodation Partner Program | 92021/2022 LUV'N THE LOOPS
PASSPORT + KIDS PICKS
For its second year, and in true BOLD fashion, we are bringing a new punch to this
award-winning program. Enticing Kamloops residents and visitors (when safe to do so) to
2021
indulge in some of Kamloops’ best experiences, this digital, interactive passport delivers
WINNER
primo discounts for frequent scanners.
For 2021/2022, Luv’n the Loops is coming in hot! We’ve created a fun and engaging Economic Development
$25k digital marketing plan to drive awareness, brag about the cool prizes, acquire new Marketing Innovation Award
passport registrations, share crazy savings, and get people to your location.
Listing feature: July 1, 2021 - June 30, 2022
Audience: Kamloops locals and targeted visitors in our region
How the Passport Works:
• Luvntheloops.com shows all passport deals and is the account login for passport users
• Once registered, passports are delivered or “pushed” digitally to users’ mobile devices
• At your business, passport users collect a 4-digit code to receive their instant offer from your team individual
• Our team will provide passport onboarding before the program launch rate
• Passport partners will receive exclusive features on @LuvnTheLoops Facebook & Instagram channels $399/year
• Extensive promotion through @LuvnTheLoops paid Tourism Kamloops sponsored digital marketing Passport participation is included
campaigns, contests, and organic content (blogs, social posts, etc.) in GOLD level packages only.
• Must reflect a minimum 15% discount or equivalent to be eligible.
Tourism Kamloops Accommodation Partner Program | 102021/2022 LUV'N THE LOOPS
PASSPORT + KIDS PICKS
Specifics:
• Offers may be changed as needed.
• Passport offers must reflect a minimum 15% discount or
equivalent to be eligible.
Kids Picks
Back by popular demand, Kids Picks is featured
through the new Luv'n the Loops digital passport.
Two great programs, backed by one
award-winning campaign!
Kid and family-friend offers will be promoted within the
Luv'n the Loops passport in a dedicated section at the top
of the screen.
For 2021/2022, Kids Picks will be fueled by same $25k digital
marketing plan as Luv'n the Loops PLUS will be supported Program
with a hyper-targeted audience outreach ensuring families insight
and "Kids at Heart" have access to the funnest, coolest, and ‘2 for 1’ offers were
best memory worthy Kamloops experiences!
the most popular and
well-received
in 2020
Tourism Kamloops Accommodation Partner Program | 11GET BLOGGED ABOUT
Blogs are an important component of Tourism Kamloops’ content marketing 5 features
strategy. They help to tell our destination story and bring attention to our special available per month aligning
experiences. Our monthly #ExploreKamloops blogs are distributed to target
audiences with paid advertising on our social channels. This marketing tactic
with seasonal themes such as:
provides high conversion rates and drives interested travel consumers directly Spookloops/Fall
to our partners.
Farm/Local Produce/Ranch/
The blogs highlight seasonal themes and feature cool experiences that visitors Picnic/Charcuterie
can expect in Kamloops. Commit to being part of the story with a feature in our
monthly blog program. Flavours from around the world
Indoor Family Fun
Blog Features: July 1, 2021 - June 30, 2022
Summer Outdoor Play
Audience: Destination visitors external to Kamloops
Diverse Golf
Retail
what you get: (Boutiques and Unique Shops)
Arts & Culture
Patios + Picturesque Views
bronze silver gold
1 month 2 months 3 months 48 & 72 Hour Itineraries
Tourism Kamloops Accommodation Partner Program | 12GET BLOGGED ABOUT
Blog Example
specifics:
▶ Blog is live on tourismkamloops.com for 12 months
▶ Includes a business highlight and direct website link
(as best fits within the blog format) 3,600
page
▶ Blogs are featured in one consumer e-newsletter to over clicks
6k+ subscribers
▶ 2 Organic Social Posts to the Blog
▶ Up to $300-$500 in paid social advertising driving target audiences
to each blog
Blog Features: July 1, 2021 - June 30, 2022
200
external
clicks to
partner
individual sites
rate
$199
$150
per blog feature
Tourism Kamloops Accommodation Partner Program | 13tourismkamloops.com website
spotlight advertising
Did we mention the Tourism Kamloops website is our largest and most specifics:
robust destination marketing tool?? Here’s another great opportunity to
raise your profile and drive consumers directly to your business. ▶ Highlight unique offers with “run of site visibility”
that is updated seasonally
With over 400,000 views annually, we know most travel consumers start
▶ Photo (620w x 350h pixels)
their vacation planning process on destination websites. These spotlight
ads are the perfect way to ensure you’re getting the attention you're ▶ Business Name (30 characters)
looking for.
▶ Website URL
▶ 16 spaces available. Priority will be given
what you get: Program Partners
Additional INfo:
bronze silver gold ▶ Responsive website design allows
advertisements to display on all devices
3 months 6 months 12 months
▶ All placements are templated and
designed to match the visual aesthetic of
tourismkamloops.com
▶ Images should be photographs without any
overlaid elements, including logos
▶ Send creative assets to support@dtnads.com
Tourism Kamloops Accommodation Partner Program | 14tourismkamloops.com website
spotlight advertising
individual rates:
We are continually looking to create new ad spaces. Stay tuned for more
opportunities in the coming months. Program partners will have priority in
3 months 6 months 12 months booking these spaces.
$300 $600 $1,200 Commitments must reflect consecutive months and will be granted on a first come,
first served basis.
Tourism Kamloops Accommodation Partner Program | 15KTW DIGITAL EXCLUSIVE OFFERS
FOR PARTNER PROGRAM MEMBERS
Kamloops This Week is an incredible Tourism Kamloops partner and they are excited to
support our industry recovery! Extend your marketing reach and impact through these
exclusive Tourism Kamloops partner offers.
Programmatic Advertising
Use digital marketing to target your potential customers based on their online searches
or physical location (geofencing) for only $7 per thousand impressions - a 46% savings!
(min. 100,000 impressions)
Video Programmatic:
$20 per thousand impressions - a 56% savings!
(min. 100,000 impressions)
Local Digital Advertising on kamloopsthisweek.com
$7 per thousand impressions - a 70% savings!
(min. 50,000 impressions)
Contact:
chris@ktwdigital.com
ktwdigital.com
Tourism Kamloops Accommodation Partner Program | 16UPCOMING OPPORTUNITIES
Tourism Kamloops
Paid Digital Campaign Inclusions
Industry and destination recovery are top priority...once travel restrictions
lift. We have big campaign plans for the year ahead. Stay tuned for
new opportunities for business features and highlights in future digital
campaigns. Details will be released in the coming months.
Media/Influencers Hosting
and Travel Trade Fam’s
We know the value of great recommendations from travel media and
influencers; and we count on strong relationships with our travel trade
partners. When safe to do so, we will reignite our hosting strategies
to welcome these partners back to Kamloops. Gain features with top
influencers and media or secure highly coveted recommendations in
travel trade itineraries. We love working with you to show our hosted
guests the best of what Kamloops has to offer.
Tourism Kamloops Accommodation Partner Program | 17program
Sales Contact:
Linda Bolton
250.318.1556
lbolton@aberdeenpublishing.com
tourismkamloops.com
Tourism Kamloops Accommodation Partner Program | 18You can also read
