COVID-19 Australia: Travel Monitor - Summary provided by Strategic Development and Research - Tourism and Events ...
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COVID-19 Australia: Travel Monitor Information provided by YouGov Week of 20 August, 2020 Summary provided by Strategic Development and Research
Methodology
• The COVID-19 Australia Travel Monitor is a syndicated online survey conducted by YouGov
that tracks a variety of attitudes, changes in behaviour and future destinations/ behaviours as a result of
the crisis.
• A total of n=1,000 surveys are conducted weekly with a nationally representative sample
of Australians.
• The first wave of the research ran from the week commencing 7 May to the week commencing 25 June
to track changes in these measures over time, as the crisis develops and restrictions change. The
second wave began on 2 July, with a slightly updated questionnaire and will run until late August.
Please note: there were some questionnaire changes between waves, we have noted these where
applicable and moved Wave 1 results to an Appendix.
• The following slides are a summary of some of the most important data points, but there is also the
ability to interrogate the data set for more bespoke queries.
• When Queensland results showed a meaningful difference to the total results, or we see strong
generational differences, we have provided a call-out in yellow on the right hand side of the chart.
Source: YouGov Covid-19 Australia Travel MonitorTop line summary
• Nearing the end of August, it appears a number of Australians are planning on delaying domestic travel until well into 2021.
We see the March 2021 onwards category continue to trend upwards for both booking/planning and travelling. Ongoing border closures and
changing restrictions are likely to have influenced this. This may be because Australians do want/intend to take a domestic holiday, but are
holding back as they wait to see how the COVID-19 situation evolves. It’s worth noting that Queenslanders were more likely than the average
to have already acted on their intention.
• Around three in ten indicate they will be taking a holiday or trip in their own state within the next three months (3x the
proportion who will take an interstate trip). Intrastate outpaces interstate across all time horizons, but the margin is narrowed at the
“within next 12 months” category. We are seeing the proportion of Australians intending to take an interstate trip in the next 12 months trend
downwards compared with early July.
• Uncertainty around international (outbound) travel remains high. Fewer than 1 in 4 Australians have, or plan to, book personal
international trips before March 2021 and around 1 in 7 believe they will actually go on an international trip before March
2021.
• Across the course of this research there has been an indication there will be fewer domestic or overseas holiday/trip
bookings through retail and online travel agents, with greater numbers indicating they will be less likely to book through these
channels than those more likely to use them. Since July, we’ve also observed a growing number of Australians saying they will
also be “less likely” to book with the airlines and hotels/resorts. This may reflect uncertainty in refund terms.
• The majority of Australians continue to support states/territories implementing temporary border closures, however, there
has been some erosion in support in the prior week.
• The proportion of Australians who would feel comfortable immediately taking part in a range of tourism activities has shown
some variability over time in response to COVID-19. The w/c 2nd July saw a dip in comfort levels, which may reflect perceptions of a
worsening situation with COVID-19 cases in Victoria and New South Wales.Top line summary, continued
• When respondents are asked where they intend to travel to in the next 12 months Queensland and NSW/ACT are
far in the lead as travel destinations. This week we have seen a significant decrease in the Queensland NET travel
intention, however. Victoria remains in a distant third position.
• Queenslanders are more likely than the average to be planning an intrastate trip in the next 12 months, with
nearly 4 in 10 planning an intrastate trip in the next 3 months.
• Nearly six in ten (57%) of Queenslanders indicate they intend to holiday in Queensland in the next 12 months, however, this is
significantly lower than last week.
• Generally speaking, younger generations (Generation Z and Millennials) appear more comfortable than average to
plan/book and want to take trips earlier than older generations (Baby Boomers and the Silent Generation).
• Older generations are less likely to indicate a desire to visit Victoria and New South Wales following the increase in
cases there.
• Parents with children at home were more likely than non-parents to intend to visit the Gold Coast.Length of travel delay – Domestic (Wave 2)
Nearing the end of August, it appears a number of Australians are planning on delaying domestic travel until well into 2021. We see the March
2021 onwards category continue to trend upwards for both booking/planning and travelling. Ongoing border closures and changing restrictions are likely to have
influenced this.
Book/plan personal domestic trips of any type
Gen Z and Millennials
I've already done this July - August 2020 September - November 2020 December 2020 - February 2021 are slightly more likely
40% than older generations
Net: March 2021 onwards Don't know Never to indicate that they
28% have “already”
30% 26% booked/planned travel.
23% 23% 24%
21% 22%
22% Other groups that were
21% 20% 21% 20% 20%
18% 19% 19% 19% more likely to have
20% 16% 17%
15%
15% 16%
14% 15% 15% 16% 14% “already” booked are
13% 13% 13% 13% 12% 13% 12%
11% 13% 13%
11%
11%
10% 11% 11% 10% 10% 11% 9%
parents, those working
9% 9% 9% full-time, high-income
10% 7% 6% 6% 5%
5% 4% 4% earners, and
Queensland residents.
0%
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Actually go on personal domestic trips of any type
I've already done this July - August 2020 September - November 2020 December 2020 - February 2021 Queenslanders and
37% Western Australians are
40% 35%
Net: March 2021 onwards Don't know Never significantly more likely
31% than residents of other
30%
30% 28% states to indicate they’ll
25% 26% 26%
24% 24% 24% actually go on a trip
21% 21% 20% 23% 22% from now until
20% 17% February 2021. Gen Z
16% 16% 15% 14% 15%
12% 13% 13% 12% are more likely than
11% 12% 12% 10% 9% 9% 10%
9% 10% 9% 9% 8% 9% other generations to
10%
8% 8%7% 8% 9% 9% 9% 8% 8% 7% believe they will
6% 5% 6%
4% 3% 4% 2% “actually go” on a trip
before February 2021.
0%
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start
doing each of the following?
Source: YouGov Covid-19 Australia Travel MonitorLikelihood to take Intra/Interstate trip
Around three in ten indicate they will be taking a holiday or trip in their own state within the next three months (3x the proportion who will take an
interstate trip). Intrastate outpaces interstate across all time horizons, but the margin is narrowed at the “within next 12 months” category. We are seeing the
proportion of Australians intending to take an interstate trip in the next 12 months trend downwards.
Queenslanders
and NSW
Take a holiday or trip in your OWN state residents are
more likely than
100% Next 3 months Next 5 months Next 12 months Don't know OR Don't intend the average to
holiday in their
80% own state.
62% 64% 61% 60%
60% 59% 59% 60%
60% Victorians are
45% 44% 43% 42% 41% 41% 43% much less likely
40%
40% 32% 32% 29% 32% 30% 33% 29% 30% 29% 29% 31% 31% than other
28% 28% 28% 28%
Australians to
20% intend to take a
holiday in their
0% own state in the
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August next 12 months.
Take a holiday or trip in ANOTHER state
100% Next 3 months Next 5 months Next 12 months Don't know OR Don't intend
Millennials
80% (1981-96) are
more likely than
60% 51% 51% 50% the average to
45% 47% 46% 44% 43%40% intend to take a
38% 38% 39% 40% 39%
40% 36% 35% trip both inter
28% 25% 25% 24%
21% 20% 19% and intrastate in
18%
20% 14% 13% 13% 11% the next 12
10% 10% 9% 8%
months.
0%
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: Approximately when, if at all, do you intend to do each of the following?
Source: YouGov Covid-19 Australia Travel MonitorLength of travel delay – International (Wave 2)
Uncertainty around international (outbound) travel remains high. Fewer than 1 in 4 Australians have, or plan to, book personal international trips before
March 2021 and around 1 in 7 believe they will actually go on an international trip before March 2021.
Book/plan personal international trips of any type
I've already done this July - August 2020 September - November 2020 December 2020 - February 2021 Older generations
50% (Baby Boomers and
Net: March 2021 onwards Don't know Never Silent Generation)
40% 37% 36% 36% 37% are more likely to
33% 34%
31% 30% indicate that they
30% 27% 26% 26% 26% 27% will “never”
24% 21% book/plan an
20%17%
20% 16% 17% international trip.
15% 13% 13% 13% 13% 13% 13%
13% 11% Generation Z and
10% 10% 10% 10%
8%
10% 6%4%7% 4%5%
7% 6% 5% 6% 6% 6% 6% 6% 7%
4% 6% 5% Millennials were
3% 2% 2% 2% 3% 2% more likely than
0% other generations to
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August book/plan before
March 2021.
Actually go on personal international trips of any type
I've already done this July - August 2020 September - November 2020 December 2020 - February 2021
50%
Net: March 2021 onwards Don't know Never 41% 42% 41% 41%
38% 40%
40% 36% 37%
31% 30% 31% Generation Z and
30% 30%
30% 27% Millennials were
24% 24% more likely to think
20% 17% 17% 18% they’d actually go
14% 13% 14% 14% 15%
on an international
10% 9% 9% 9%
8% 7% 8% trip before March
10% 5% 5% 4% 4% 3%
6%
2%3% 3%2% 3%2% 3%2%4% 3%2%3% 3%1%3% 1% 3%1%3% 2021.
0%
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start
doing each of the following?
Source: YouGov Covid-19 Australia Travel MonitorSupport for border closures Western Australians were the
The majority of Australians continue to support states/territories implementing temporary border most likely to ‘strongly support’
closures. This week we have seen some movement in the strength of support, with fewer ‘strongly supporting’ border closures (85%), with
Victorians least likely to ‘strongly
temporary border closures, and more indicating they ‘slightly support’ or ‘strongly oppose’ the closures than in weeks support’ (47%).
prior. Men are less likely to strongly
support border closures (56% vs.
Support for border closures 66% of women)
Baby boomers and NSW
100% residents are more likely to
‘strongly oppose’ border closers
90% than the average (13%)
80%
70% Strongly Support
63% 61%
70% 72% 70% 73% 73% 73%
60% Slightly Support
50%
Slightly Oppose
40%
30% Strongly Oppose
21%
24%
20% 19% 17% 20% 17% 17% 16% Don't Know
7%
10% 5% 5% 5% 4% 6% 5% 5%
5% 3% 4% 9%
4% 4% 3% 3%
0%
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: As part of the restrictions implemented in Australia due to COVID-19, several States and Territories have introduced temporary
border closures. Based on your knowledge of these restrictions as of today, do you support or oppose States and Territories keeping
their borders closed?
Source: YouGov Covid-19 Australia Travel MonitorChange in booking sources
Across the course of this research there has been an indication there will be fewer domestic or overseas holiday/trip bookings through retail and
online travel agents, with greater numbers indicating they will be less likely to book through these channels than those more likely to use them. Since July, we’ve
also observed a growing number of Australians saying they will also be “less likely” to book with airlines and hotels/resorts. This may reflect
uncertainty in refund terms.
Airlines (e.g. Qantas, Virgin, JetStar etc.) Hotels/resorts
More likely Less likely No change Don't know More likely Less likely No change Don't know
80% 80%
60% 60%
48% 50% 49% 51% 47% 47% 46% 46% 48% 47% 48% 50% 50% 50% 47% 48%
40% 44% 46% 47% 46% 47% 52% 40% 47% 46% 48% 46% 44% 47% 46% 45% 44% 49%
20% 20%
24% 23% 24% 22% 24% 25% 23% 24% 19% 20% 18% 20% 18% 19% 20% 19% 24% 20% 21% 21% 22% 22% 18% 24% 19% 19% 17% 18% 16% 19% 20% 18%
0% 0%
-19%-16%-18%-18%-18%-18%-21%-20%-25%-25%-29%-26%-26%-25%-24%-21% -20%-18%-21%-19%-20%-20%-24%-21%-24%-28%-30%-28%-29%-26%-26%-24%
-20% -8% -11% -8% -10%-11%-10%-10%-10% -8% -8% -7% -20% -8% -11% -9% -9% -12%-10%-11% -9% -8%
-9% -8% -9% -10% -9% -7% -9% -8% -9% -10%-10% -8%
-40% -40%
-60% -60%
7th 14th 21st 28th 4th 11th 18th 25th 2nd 9th 16th 23rd 30th 6th 13th 20th 7th 14th 21st 28th 4th 11th 18th 25th 2nd 9th 16th 23rd 30th 6th 13th 20th
May May May May June June June June July July July July July August August August May May May May June June June June July July July July July August August August
Online Travel Agencies (e.g. Booking.com, Expedia, Agoda etc.) Travel agents (e.g. Travellers Choice, STA Travel etc.)
More likely Less likely No change Don't know 80% More likely Less likely No change Don't know
80%
60% 60%
40%
40% 44% 51% 49% 48% 46% 47% 47% 47% 47% 46% 45% 48% 47% 44% 47% 50% 42% 46% 46% 47% 46% 48% 47% 45% 46% 45% 42% 45% 45% 45% 41%
20% 20%
14% 13% 13% 14% 15% 16% 14% 18% 13% 14% 12% 12% 11% 13% 12% 12% 0% 12% 10% 11% 12% 13% 11% 11% 14% 11% 15% 10% 10% 10% 14% 12%
0%
-20% -33%
-25%-28%-27%-26%-25%-27%-25%-30%-32%-33%-31%-32%-31%-32%-28% -20% -37%-30%-32%-30%-29%-30%-30%-30%-32%-30%-37%-35%-34%-30%-35%
-11%
-11% -12%
-12%
-11% -10%
-11% -10%-8%-10%-9%-9%-12%-9%-10% -40% -10%-14%-11% -12%-13%-11%-12%-11%-11%-10%-11%-10%-10%-12%-11%
-40% -9%
-60% -60%
7th 14th 21st 28th 4th 11th 18th 25th 2nd 9th 16th 23rd 30th 6th 13th 20th 7th 14th 21st 28th 4th 11th 18th 25th 2nd 9th 16th 23rd 30th 6th 13th
May May May May June June June June July July July July July August August August May May May May June June June June July July July July July AugustAugust
Q: Still imagining you were looking to book a domestic or overseas holiday/ trip (e.g. flights, accommodation etc.)...How much more
or less likely would you be to book directly with the following as a result of COVID-19?
Source: YouGov Covid-19 Australia Travel MonitorTravel attitudes
Eight in ten indicate they will stick to car travel for the rest of this year, while over seven in ten indicate they won’t be taking a
holiday this year as it isn’t worth the risk.
% Agree shown (Agree and Strongly agree NET)
90%
I will stick to car travel for the rest of this
80% year, I'm not going to plan any flights, 82%
I'll not be taking a holiday this year, it's not
70% worth the risk, 72%
Once any government bans or guidelines
60% are lifted, I'll be ready to go back to my
normal travel and holiday habits, 61%
50%
Now is a great time to get a travel deal due
to COVID-19, 42%
40% I have sought information about the
sanitation of hotels or planes since the
COVID-19 breakout, 40%
30%
Victorians are notably more likely than other Australians to say that they won’t be taking a holiday
20% this year, it’s not worth the risk. Queenslanders are less likely to agree with this statement. Victorians
are also less likely than the average to say that once any government bans and guidelines are lifted,
I’ll be ready to go back to my normal travel and holiday habits.
10%
Millennials (1981-96) are more likely to agree they have sought information about the sanitation of
hotels/planes.
0%
7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: To what extent do you agree or disagree with the following statements?
Source: YouGov Covid-19 Australia Travel MonitorTravel attitudes (added Wave 2)
Nearly all agree that wearing face masks should be mandatory on planes. The strong majority of Australians agree that taking domestic
holidays is “essential” to rebuilding our economy.
% Agree shown (Agree and Strongly agree NET)
100%
Wearing face masks when travelling on
planes should be mandatory, 88%
90%
Taking domestic holidays is essential to
rebuilding our economy, 87%
80% Airlines should leave empty seats between
passengers for social distancing, even if it
increases airfares, 79%
70%
60%
Interestingly, Gen Z (1997-09)
were less likely than other
50% generations to agree that taking
domestic holidays is essential to
rebuilding our economy.
40%
30%
20%
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: To what extent do you agree or disagree with the following statements?
Source: YouGov Covid-19 Australia Travel MonitorPost COVID-19 domestic travel destinations
When respondents were asked where they would most like to travel to once travel restrictions lift, Queensland topped the list. When
respondents are asked where they intend to travel to in the next 12 months Queensland and NSW/ACT are far in the lead as
travel destinations. However, this week we have seen a significant decrease in Queensland travel intention.
Destination most like to/intend to visit after COVID-19 restrictions lifted: NET
Change in wording, from “most like to” Queensland residents are
50% to “intend” to more likely to indicate they
45% 44% 44% would intend to visit
43% 44% 43% NSW/ ACT
45% Queensland (57%, though this
42% 41%
42% 39% 40% 41% VIC is significantly below last week
40% 41% when 72% intended to visit
37% 36% QLD Queensland).
35%
SA Baby Boomers (1946-64) are
30% less likely to want to visit VIC
WA and NSW/ACT.
25%
TAS Generation Z (1997-2009) and
20% Millennials (1981 - 1996) are
NT more likely than other
15% generations to be open to
None of visiting Victoria. Millennials are
10% these more likely to intend to visit
NSW/ACT.
5%
0%
14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July 9th July 16th July 23rd July 30th July 6th 13th 20th
August August August
WAVE 1 Q: If you were looking to book a domestic holiday/trip away once COVID-19 restrictions are lifted, where would you most like to travel to?
WAVE 2 Q: Which, if any, of the following Australian destinations do you intend to travel to in the next 12 months ? Please select all that apply.
Source: YouGov Covid-19 Australia Travel MonitorPost COVID-19 domestic travel destinations (Wave 2)
Three of the top five most intended domestic destinations for the next 12 months are in Queensland. While the Queensland NET
result saw a significant decrease in intention, individual Queensland destinations decreased slightly, but not significantly.
Destination intend to visit after COVID-19 restrictions lifted
Post-COVID travel destinations 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Sydney 21% 22% 20% 21% 20% 20% 21% 21%
Gold Coast 19% 22% 23% 20% 19% 20% 23% 19%
Melbourne 16% 18% 18% 18% 17% 16% 15% 18%
Brisbane 15% 17% 15% 17% 16% 17% 15% 16%
Sunshine Coast 13% 17% 17% 17% 15% 14% 17% 15% Queensland residents were
Regional NSW (e.g. Hunter Valley, Snowy Mountains) 13% 13% 12% 14% 12% 13% 15% 15% significantly more likely to
Byron Bay/ North Coast NSW 13% 16% 13% 12% 12% 12% 13% 14% indicate that they would like
Other Vic (e.g. Grampians, Great Ocean Road) 10% 11% 10% 12% 11% 11% 12% 12% to visit all Queensland
Far North Queensland (e.g. Cairns, Great Barrier Reef) 12% 12% 13% 12% 13% 12% 15% 11% destinations.
Canberra/ ACT 9% 10% 9% 8% 10% 9% 10% 11%
Perth 11% 11% 9% 10% 12% 11% 12% 11% Gen Z and Millennials were
Other WA (e.g. the Kimberley, Margaret River, Ningaloo Reef) 10% 9% 9% 10% 12% 9% 10% 10%
more likely than older age
South Coast NSW (e.g. Bateman's Bay, Bermagui) 10% 11% 8% 8% 11% 9% 11% 10%
groups to intend to visit the
Adelaide 9% 9% 10% 10% 10% 11% 11% 9%
Gold Coast. Generation X
Other Tasmania (e.g. Port Arthur, Cradle Mountain, Bruny Island) 12% 11% 12% 12% 11% 10% 12% 8%
were more likely than the
Other SA (e.g. Kangaroo Island, Barossa Valley, Lake Eyre) 8% 8% 8% 8% 8% 8% 8% 8%
average to intend to visit Far
Hobart 10% 9% 9% 9% 9% 9% 11% 7%
North Queensland.
Darwin 8% 8% 7% 6% 8% 9% 8% 6%
Other Qld (e.g. Fraser Island, Betoota, Rockhampton) 6% 8% 9% 7% 9% 7% 7% 6%
Parents were more likely
Northern NT/ Top End (e.g. Kakadu, Arnhem Land) 6% 7% 8% 5% 6% 7% 7% 6%
than non-parents to intend to
Central Aus/Red Centre (e.g. Alice Springs, Uluru) 6% 6% 6% 6% 6% 6% 6% 4%
visit the Gold Coast.
Norfolk Island 4% 4% 3% 3% 3% 2% 3% 3%
Other 3% 2% 2% 1% 1% 2% 2% 2%
None of these - I only intend to travel internationally outside of Australia 3% 3% 3% 3% 2% 3% 3% 3%
None of these - I do not intend to travel anywhere 20% 18% 20% 19% 20% 20% 19% 21%
Q: Which, if any, of the following Australian destinations do you intend to travel to in the next 12 months ? Please select all that apply.
Source: YouGov Covid-19 Australia Travel MonitorPacific travel bubble
While the majority of Australians are not currently planning on taking an international trip in the near future, if a Pacific travel bubble were to be
established, over a third indicate they intend to visit New Zealand (slightly down from July). Nearly as many indicated they would only travel in Australia if a Pacific bubble
was established, while around a fifth would not travel at all.
Pacific travel bubble destination most likely to visit Millennials (1981-96) are more likely than the total to intend to visit New Zealand and Pacific
Island destinations.
70%
Change in wording, from “most like to” to “intend” to
60%
52% 53% 52% New Zealand
50%
50% I would only like to travel inside Australia
Fiji
40% 38% 38%
36% 36% 35% 35%
33% 34% Other Pacific Islands
29% 29% 30%
29% 28%
30% 26% 26% 27% Vanuatu
22% 22%
21% 21% 20% 20% 21%
20% 20%
20% 19%
19% 20% 20% 19% 19% Cook Islands
20% 17% 17% 18%
16% 16% 15% 15% 16%
13% 13% 14% New Caledonia
10%
12% 12% 12% 13%
12% 12% 12% 12% 12%
10% 11%
10% 11%
10% 11% 11%
8% 9%
9%9%
8% 9%9%
8% 8%
8% 8% 9%
8%
8% 8%9% 8%8% 9%
9% 9% 8% 8%
8%8%
10% 7% 7%7% 7% 8%
7% 7% 7%
7% 6%7% 6%6% 7%
7% 7%
7% 7% I would only like to travel internationally
outside of the trans-Tasman bubble
None of these - I would not like to travel
0% anywhere
4th June 11th June 18th June 25th June 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
WAVE 1 Q: If a trans-Tasman 'travel bubble' were established, and residents of Australia, New Zealand, and the Pacific Islands were able to travel between countries
without needing to quarantine, where would you most like to travel to?
WAVE 2 Q: If a trans-Tasman 'travel bubble' were established, and residents of Australia, New Zealand, and the Pacific Islands were able to travel between countries
without needing to quarantine, which, if any, of the following countries would you intend to travel to in the next 12 months if this agreement was reached?
Source: YouGov Covid-19 Australia Travel MonitorChange in behaviour after “all clear”
Once given the “ok”, Australians are showing signs of uncertainty around many travel behaviours. Most feel reasonably
comfortable to rent a car, spend a night in a hotel/resort inn, or travel by train or bus. They start to be more trepidatious about air
travel, private rentals, and river/ocean cruises.
Travel behaviour once in the “all clear”: week commencing 20th August
100%
6%
11% I would feel comfortable doing this
90% 19% 16%
22% 10% immediately
28% 29% 26%
32%
80% 19% I would still do this in the future, but might
wait a few months
70% 30% 29%
30%
60% I would wait up to a full year to do this
34% 39%
23% 29%
37% 37%
50%
15% I would never do this again
40% 21%
19% 9%
41%
30% 23% Not applicable – I've never done this and
4% never would have in the future, unrelated to
4% 21% 30%
20% 26% COVID-19
3% 5%
10% 5%
3% 3%
0%
Rent a car Spend a night(s) Travel by train Travel by bus/ Spend a night(s) Fly on Fly on Take a river Take an ocean
at hotel, resort shuttle at a private commercial commercial cruise cruise
or inn rental property airlines within airlines
Australia internationally
Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone
an 'all clear' to resume traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of
trips/ methods of travel?
Source: YouGov Covid-19 Australia Travel MonitorChange in behaviour after “all clear,” trended
The proportion of Australians who would feel comfortable immediately taking part in a range of tourism activities has shown some
variability over time. The w/c 2nd July saw a dip in comfort levels, which may reflect perceptions of a worsening situation with COVID-19 cases
in Victoria and New South Wales.
% I would feel comfortable doing this immediately Rent a car
40%
Spend a night(s) at hotel,
resort or inn
35%
Spend a night(s) at a
private rental property
30% (e.g. Airbnb)
Fly on commercial airlines
within Australia
25%
Fly on commercial airlines
internationally
20%
Travel by train
15%
Travel by bus/ shuttle
10%
Take an ocean cruise
5%
Take a river cruise
0%
7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone an 'all clear' to resume
traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of trips/ methods of travel?
Source: YouGov Covid-19 Australia Travel MonitorNet change in accommodation type
In general, the most common response to likelihood to stay at various accommodation types is “no change”, however there has
been a net negative swing for cruise ships. Camping/Caravan and Serviced Apartments are more likely than other accommodation types to be
unaffected or positively affected by COVID-19.
% (More likely to stay + Unchanged) – Less likely to stay
Camping, Caravan or Camper
70%
Serviced Apartment
Hotels
20% Bed and Breakfast or Inns
Holiday rental
Cruise ship
-30%
2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August
Q: As a result of COVID-19, to what extent are you more or less likely to stay at each of the following types of accommodation?
Source: YouGov Covid-19 Australia Travel MonitorWillingness to pay more
Between three and four in ten Australians are prepared to pay something more for either flights, hotels/accommodation, or
entertainment than they would have prior to COVID-19, though there have been some decreases in willingness over the last two weeks,
particularly for car rental and entertainment.
% Willing to pay more for each item (NET) Millennials are more likely than other
generations to indicate they would pay
50% something more, while Baby Boomers
are less likely to be willing to pay more.
45%
40% 39%
38%
35%
34%
30%
29%
Flights
25%
Hotels/ accommodation
20%
Car rental
15%
Entertainment
10%
5%
0%
7th May 14th May 21st May 28th May 4th June 11th June 18th 25th June 2nd July 9th July 16th July 23rd July 30th July 6th 13th 20th
June August August August
Q: For the following question, please imagine that travel companies will look to increase their costs for a period of time in the future, in order to
recover their loss in revenue over the past few months due to the COVID-19 restrictions. Imaging you were planning to travel during this time,
approximately how much more, if anything, would you be willing to pay compared to costs pre-COVID-19?
Source: YouGov Covid-19 Australia Travel MonitorThank You Web Corporate: teq.queensland.com Consumer: queensland.com Blog: blog.queensland.com Social Facebook: facebook.com/visitqueensland Twitter Corporate: @teqld Twitter Consumer:@queensland, #thisisqueensland Instagram: @queensland, #thisisqueensland YouTube: youtube.com/queensland eNews teq.queensland.com/subscribe
Appendix (Wave 1 Archive)
Length of travel delay – Domestic (Wave 1)
At the end of Wave 1, around two in ten indicate they have, or will be planning/booking their next domestic trip prior to July 2020, with the proportion
indicating they have already booked slowly trending upwards over time.
Baby Boomers (1946
- 1964) are more
Book/plan personal domestic trips of any type likely than total to
I've already done this May - July 2020 August - October 2020 indicate they don’t
40% know when they will
November 2020 - January 2021 Net: Feb 2021 onwards Don't know
book/plan or actually
31% go on their next
30% 29% 30% 29%
28% 25% 27% domestic trip
19% 21%
19% 18% 18%19%
20% 16%17% 17%17%17% 17% 17%15%18%
13%
16% 15%16% 15%
12% 12% 13% 13% 12%
11% 11%11% 11%11%
8% 8% 9% 9% 10%
10%
0%
14th May 21st May 28th May 4th June 11th June 18th June 25th June
Actually go on personal domestic trips of any type
I've already done this May - July 2020 August - October 2020
40%
November 2020 - January 2021 Net: Feb 2021 onwards Don't know
34%
30% 31% 31% 31% 31% 30%
24% 27%
23% 23% 23% 23%
21% 20%19% 21%
18% 18% 18%19% 18% 19%
20% 16% 16% 15% 15%
14% 14%
8% 7% 7% 9% 9% 9%
10% 5% 6% 7% 6%
4% 4% 4% 4%
0%
14th May 21st May 28th May 4th June 11th June 18th June 25th June
Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start
doing each of the following?
Source: YouGov Covid-19 Australia Travel MonitorLength of travel delay – International (Wave 1)
At the end of Wave 1, over two thirds are either unsure on when they will book or plan international trips, or are thinking of a post-Feb 2021
timeframe. Uncertainty about when Australians will actually travel overseas for their next trip remains high.
Book/ plan personal international trips of any type
I've already done this May - July 2020 August - October 2020 November 2020 - January 2021 Net: Feb 2021 onwards Don't know
50%
Generation Z (1997 -
40% 38% 39% 39% 39%
37% 38% 37% 2009) and Millennials
29% 30%
30% 27% 27% 27% 27% (1981 - 1996) were more
24%
likely than the total to
20% 17% 16% 16% 15% indicate they would
13% 12%13% 14%
9% 10% 10% 10% book/plan and actually go
8%
10% 7%
5% 6% 7%
4% 6% 5% 5% 5% 5% 4% 6% 4% 7% on an international trip
3%
before January 2021.
0%
14th May 21st May 28th May 4th June 11th June 18th June 25th June
Actually go on personal international trips of any type
I've already done this May - July 2020 August - October 2020 November 2020 - January 2021 Net: Feb 2021 onwards Don't know
50%
43% 43% 44% 40% 43% 43%
40% 36% 41%
36% 36% 38%
34% 34% Older generations were
30%
30% more likely to indicate they
‘don’t know’ when they
20% would book/plan or go on
14% 14% 12% 13%
11% 11% 10% their next international
10% 7% 6% trip.
5% 6% 4% 6% 4% 2% 6% 5%
2% 3% 2% 2% 2% 2% 2% 2% 3% 2% 2%
0%
14th May 21st May 28th May 4th June 11th June 18th June 25th June
Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start
doing each of the following?
Source: YouGov Covid-19 Australia Travel MonitorFuture travel behaviour (Wave 1)
At the end of Wave 1, a strong proportion of Australians will look at adjusting their travel behaviours once confinement is lifted.
This could be as simple as always carrying hand sanitizer or as complex as adjusting travel times and destinations. Many will be looking closely at
health safeguards/cleanliness at their destination of choice. Leading into the start of the school holidays, more indicated they will travel
more during the off season.
Travel behaviour once confinement is lifted
80%
70%
I'll carry a hand sanitizer with me during all
my future travel, 65%
60% I will ensure the destination has sufficient
public health safeguards in place, 55%
I will only stay at hotels/ resorts that guarantee cleanliness (e.g.
regular cleaning of rooms and facilities etc.), 52%
50%
I'll travel more during the off season to avoid crowds, 49%
I will only fly on airlines that prioritise hygiene (e.g. promising
cleaner planes before/ during the flight etc.), 49%
40% I will travel to less crowded cities, 45%
30%
20%
7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July
Q: Which, if any, of the following statements relating to your travel once any confinement you are under is lifted do you agree with?
Source: YouGov Covid-19 Australia Travel MonitorPost COVID-19 domestic travel destinations (Wave 1)
As of the last week of Wave 1 (w/c 25 June), Melbourne had seen a significant decline in desire to visit following the significant
increase in daily COVID-19 cases there. Tasmania (outside of Hobart), regional Queensland (excl. Brisbane and Gold Coast) and regional
NSW saw the highest levels of desire to visit overall.
Destination most likely to visit after COVID-19 restrictions lifted
Post-COVID travel destinations 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July
Tasmania (e.g. Port Arthur, Cradle Mountain, Bruny Island) 22% 25% 25% 25% 28% 27% 26% - Queensland residents were significantly
Other Qld (e.g. Sunshine Coast, Great Barrier Reef, Fraser Island) 23% 24% 24% 26% 27% 25% 26%
more likely to indicate that they would
like to visit regional Qld (42%) after
Other NSW (e.g. Hunter Valley, Snowy Mountains, Byron Bay) 25% 26% 26% 25% 25% 24% 26% -
restrictions lift.
Gold Coast 21% 25% 22% 24% 22% 22% 22% -
Melbourne 26% 23% 25% 24% 26% 24% 19% - Older generations (Gen X (1965 - 1980)
Sydney 21% 23% 20% 18% 21% 23% 19% - and older) are less likely to indicate they
Brisbane 16% 17% 15% 15% 17% 14% 17% - would visit Melbourne this wave
Other Vic (e.g. Grampians, Great Ocean Road) 16% 18% 19% 17% 18% 18% 16% -
compared to younger generations.
Other WA (e.g. the Kimberley, Margaret River, Ningaloo Reef) 15% 18% 15% 15% 16% 15% 16% -
Generation Z (1997 - 2009) are more
Other SA (e.g. Kangaroo Island, Barossa Valley, Lake Eyre) 12% 12% 13% 14% 14% 14% 15% - likely than the average to indicate they
Perth 15% 16% 14% 14% 14% 15% 14% - would like to visit Sydney, Melbourne
Hobart 11% 15% 15% 13% 16% 14% 14% - the Gold Coast and Other Victoria.
Adelaide 12% 14% 12% 15% 14% 12% 13% -
Central Aus (e.g. Alice Springs, Uluru) 10% 11% 8% 10% 11% 11% 13% -
Baby Boomers less likely than average
to indicate they would like to visit
Northern NT/Top End (e.g. Kakadu, Arnhem Land) 13% 14% 12% 14% 13% 13% 12% -
Sydney, and Gold Coast.
Darwin 10% 11% 11% 11% 11% 11% 12% -
Canberra/ACT 9% 11% 10% 10% 11% 8% 10% -
None of these (wave 2-4) 9% 9% 12% n/a n/a n/a n/a -
None of these - I would only like to travel internationally outside
n/a n/a n/a 4% 3% 4% 4% -
of Australia (waves 5-8)
None of these - I would not like to travel anywhere (waves 5-8) n/a n/a n/a 7% 9% 9% 10% -
Q: If you were looking to book a domestic holiday/trip away once COVID-19 restrictions are lifted, where would you most likely to travel to?
Source: YouGov Covid-19 Australia Travel MonitorChange in behaviour after “all clear” (Wave 1)
At the end of Wave 1 , once given the “ok”, Australians are by and large ready to take an overnight visit with friends/family,
visit a natural space (including the beach), or take a road trip. They are more trepidatious about international air travel, theme parks, and
river/ocean cruises.
Travel behaviour once in the “all clear”: week commencing 25 June.
100% I would feel comfortable doing this
7% immediately
90% 19% 16% 16%
27% 25% 26% 12%
34% 32% 34% 35% 33% I would still do this in the future, but might
80%
wait a few months
53% 24%
70% 63% 60% 58%
33% 28%
34% I would wait up to a full year to do this
60% 27%
24% 26% 35% 40%
50% 36%
38% 36% 29% 16% I would never do this again
40%
15% 20% 30%
29% 17%
30%
24% 24% 34% 7% Not applicable – I've never done this and
24% 3% 23%
5% 20% 25% 6% never would have in the future, for reasons
20% 20%
21% 7% unrelated to COVID-19
9% 11% 11% 4% 4%
10% 7% 2% 3% 3%
2% 1% 2% 2% 3%
0%
Visit overnight Take a road trip Visit a Go to an ocean, Rent a car Go to the Visit attractions Spend a Travel by train Travel by Fly on Spend a Fly on Visit a theme Take a river Take an ocean
with family or national/state beach or lake mountains or such as night(s) at bus/shuttle commercial night(s) at a commercial park cruise cruise
friends park, forest or area ski fields museums, art hotel, resort or airlines within private rental airlines
other natural galleries, inn Australia (e.g. property (e.g. internationally
space aquariums, or Qantas, Virgin Airbnb) (e.g. Qantas,
other indoor etc.) Virgin etc.)
tours
Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone
an 'all clear' to resume traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of
trips/ methods of travel?
Source: YouGov Covid-19 Australia Travel MonitorChange in behaviour after “all clear” (Wave 1)
At the end of Wave 1, comfort with immediately taking part in a number of tourism experiences had improved this wave after it
dropped back slightly last wave.
Queensland residents are more likely than the total to
% I would feel comfortable doing this immediately indicate they would feel comfortable to immediately go to
an ocean/beach/lake area, visit a national/state park, forest
80% or other natural space, take a road trip and visit overnight
with family or friends.
70% Visit a theme or amusement
park
60% Go to an ocean, beach or lake
area
50% Go to the mountains or ski fields
40% Visit a national/state park,
forest or other natural space
30% Visit attractions such as
museums, art galleries,
aquariums, or other indoor
tours
20% Visit overnight with family or
friends
10% Take a road trip
0%
7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June
Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone an 'all clear' to resume
traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of trips/ methods of travel?
Source: YouGov Covid-19 Australia Travel MonitorNet change in accommodation type (Wave 1)
In general, at the end of Wave 1, the most common response to likelihood to stay at various accommodation types was “no
change”, however there has been a net negative swing for cruise ships. Personal holiday properties, upscale/luxury, serviced apartments and
camping/caravan/camper are not as much affected. It will be important for other accommodation types to think about health and sanitation
procedures to reassure consumers at this time.
% (More likely to stay + Unchanged) – Less likely to stay Baby Boomers (1946 - 1964) and the Silent
Generation (1918 - 1945) are less likely to stay
on a cruise ship as a result of COVID-19.
70
Personal holiday property
Upscale, Luxury or Resort hotels
50
Service Apartment
Camping, Caravan or Camper
30 Mid-scale hotels
Bed and Breakfast or Inns
Limited Service hotels
10
Holiday rental
7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June Cruise ship
-10
-30
Q: As a result of COVID-19, to what extent are you more or less likely to stay at each of the following types of accommodation?
Source: YouGov Covid-19 Australia Travel MonitorYou can also read
