COVID-19 Australia: Travel Monitor - Summary provided by Strategic Development and Research - Tourism and Events ...
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COVID-19 Australia: Travel Monitor Information provided by YouGov Week of 2 July, 2020 Summary provided by Strategic Development and Research
Methodology • The COVID-19 Australia Travel Monitor is a syndicated online survey conducted by YouGov that tracks a variety of attitudes, changes in behaviour and future destinations/ behaviours as a result of the crisis. • A total of n=1,000 surveys are conducted weekly with a nationally representative sample of Australians. • The first wave of the research ran from the week commencing 7 May to the week commencing 25 June to track changes in these measures over time, as the crisis develops and restrictions change. The second wave began on 2 July, with a slightly updated questionnaire and will run until late August. Please note: there were some questionnaire changes between waves, we have noted these where applicable and moved Wave 1 results to an Appendix. • The following slides are a summary of some of the most important data points, but there is also the ability to interrogate the data set for more bespoke queries. • When Queensland results showed a meaningful difference to the total results, or we see strong generational differences, we have provided a call-out in yellow on the right hand side of the chart. Source: YouGov Covid-19 Australia Travel Monitor
Top line summary • At the beginning of July (week of 2nd July), around two in ten Australians indicate they already have, or will be, planning/booking their next domestic trip prior to August 2020. • There is a strong focus on intrastate travel, with short-term intentions for intrastate trips outpacing interstate by over 2x. Intrastate outpaces interstate across all time horizons, but the margin is narrowed at the “within next 12 months” category, which indicates the expectation that interstate travel will be more likely by that stage. • International trips is a quite different picture. Fewer than two in ten Australians have, or plan to, book personal international trips before November 2020 and only 1 in 10 think that they will actually go on an international trip before November. • Post COVID-19, the early data indicated that there will be fewer domestic or overseas holiday/trip bookings through retail and online travel agents, with greater numbers indicating they will be less likely to book through these channels than those more likely to use them. This may reflect uncertainty in cancellation/re-booking policies, which the strong majority of Australians will be looking for in the future. In recent weeks, we’ve also observed a growing number of Australians saying they will also be “less likely” to book with the airlines and hotels/resorts. • The vast majority of Australians support states/territories implementing temporary border closures, with nearly two- thirds “strongly supporting.” Queenslanders are more likely than NSW/VIC residents to support temporary border closures. • The proportion of Australians who would feel comfortable immediately taking part in a range of tourism activities has shown some variability over time. After trending upwards last week, the w/c 2nd July saw a dip in comfort levels, which may reflect perceptions of a worsening situation with COVID-19 cases in Victoria.
Top line summary, continued • Australians report that, of the states/territories, they are most likely to visit NSW/ACT post COVID-19, with Queensland in a close second spot. Victoria is in a distant third position, which is likely a result of perceptions of a worsening COVID-19 situation in that state. • Nearly two-thirds (62%) of Queenslanders indicate they would like to holiday in Queensland once restrictions eased. • Generally younger generations (Generation Z and Millennials) appear more comfortable than average to plan/book and want to take trips earlier than older generations (Baby Boomers and the Silent Generation). • Older generations are less likely to feel comfortable on ocean cruises in the future. They are also are less likely to indicate a desire to visit Melbourne following the increase in cases there. • Gold Coast and Brisbane has stronger than average levels of intention to visit amongst Millennials (1981-1996). Millennials and Generation Z are also more likely to intend to visit Melbourne and Sydney.
Length of travel delay – Domestic (Wave 2) At the start of Wave 2, around two in ten indicate they have, or will be planning/booking their next domestic trip prior to August 2020. There is still uncertainty in the market, with over one third of Australians either not sure of when they’ll next book/go on their next domestic trip, or feeling negative about prospects of domestic travel at all. Book/plan personal domestic trips of any type I've already done this July - August 2020 September - November 2020 December 2020 - February 2021 40% Net: March 2021 onwards Don't know Never In general, older generations were more 30% likely than younger 21% generations to indicate 20% 18% they “don’t know” 15% 15% when they will book/ 11% 10% 11% their next domestic 10% trip. 0% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Actually go on personal domestic trips of any type I've already done this July - August 2020 September - November 2020 December 2020 - February 2021 40% Net: March 2021 onwards Don't know Never 30% 25% 21% 20% 16% 12% 11% 8% 10% 6% 0% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start doing each of the following? Source: YouGov Covid-19 Australia Travel Monitor
Likelihood to take Intra/Interstate trip As of w/c 2nd July, around three in ten indicate they will be taking a holiday or trip in their own state within the next three months (over 2x the proportion who will take an interstate trip). Intrastate outpaces interstate across all time horizons, but the margin is narrowed at the “within next 12 months” category, which indicates the expectation that interstate travel will be more likely by that stage. Take a holiday or trip in your OWN state 100% Next 3 months Next 5 months Next 12 months In this wave, Queenslanders are 80% more likely than the 62% average to intend an 60% intrastate trip in the 45% next 3 months. 40% 32% 20% 0% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Take a holiday or trip in ANOTHER state 100% Next 3 months Next 5 months Next 12 months 80% 60% 51% 40% 28% 20% 14% 0% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Q: Approximately when, if at all, do you intend to do each of the following? Source: YouGov Covid-19 Australia Travel Monitor
Length of travel delay – International (Wave 2) At the start of Wave 2, uncertainty around international (outbound) travel remains high. Fewer than 2 in 10 Australians have, or plan to, book personal international trips before November 2020 and only 1 in 10 will actually go on an international trip before November. Book/plan personal international trips of any type I've already done this July - August 2020 September - November 2020 December 2020 - February 2021 50% Net: March 2021 onwards Don't know Never Generation Z (1997 - 2009) and Millennials 40% (1981 - 1996) were more 31% likely than the total to 30% indicate they would 20% book/plan and actually go 20% 17% 15% on an international trip before February 2021. 10% 6%4%7% 0% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Actually go on personal international trips of any type I've already done this July - August 2020 September - November 2020 December 2020 - February 2021 50% Net: March 2021 onwards Don't know Never 38% 40% Older generations were more likely to indicate they 30% 24% ‘don’t know’ when they would book/plan or go on 20% 17% their next international 10% trip. 10% 5% 2%3% 0% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start doing each of the following? Source: YouGov Covid-19 Australia Travel Monitor
Support for border closures The vast majority of Australians support states/territories implementing temporary border closures, with nearly two-thirds “strongly supporting.” Support for border closures: week commencing 2nd July Queenslanders are significantly more 100% likely than those in NSW/VIC to “strongly” Strongly Support 90% support border closures. 80% Slightly Support While all generations are likely to support, Gen X and Baby Boomers show higher 70% levels of opposition compared to the 63% Slightly Oppose other generations. 60% 50% Strongly Oppose 40% 30% Don't Know 24% 20% 10% 5% 5% 0% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Q: As part of the restrictions implemented in Australia due to COVID-19, several States and Territories have introduced temporary border closures. Based on your knowledge of these restrictions as of today, do you support or oppose States and Territories keeping their borders closed? Source: YouGov Covid-19 Australia Travel Monitor
Change in booking sources Post COVID-19, there is an indication there will be fewer domestic or overseas holiday/trip bookings through retail and online travel agents, with greater numbers indicating they will be less likely to book through these channels than those more likely to use them. However, in recent weeks, we’ve also observed a growing number of Australians saying they will also be “less likely” to book with the airlines and hotels/resorts. This may reflect uncertainty in refund terms. Airlines (e.g. Qantas, Virgin, JetStar etc.) Hotels/resorts More likely Less likely No change Don't know More likely Less likely No change Don't know 80% 80% 60% 60% 48% 50% 49% 51% 47% 47% 46% 48% 50% 50% 50% 47% 48% 47% 46% 48% 40% 46% 48% 40% 20% 20% 24% 20% 21% 21% 22% 22% 18% 24% 19% 24% 23% 24% 22% 24% 25% 23% 24% 19% 0% 0% -20% -18% -21% -19% -20% -20% -24% -21% -24% -20% -19% -16% -18% -18% -18% -18% -21% -20% -25% -8% -11% -9% -9% -12% -10% -11% -9% -8% -20% -8% -11% -8% -10% -11% -10% -10% -10% -8% -40% -40% -60% 7th May 14th May 21st May 28th May 4th June 11th June 18th 25th June 2nd July 7th May 14th May 21st May 28th May 4th June 11th June 18th 25th June 2nd July June June Online Travel Agencies (e.g. Booking.com, Expedia, Agoda etc.) Travel agents (e.g. Travellers Choice, STA Travel etc.) More likely Less likely No change Don't know More likely Less likely No change Don't know 80% 80% 60% 60% 40% 44% 51% 49% 48% 46% 47% 47% 47% 47% 40% 46% 46% 47% 46% 48% 47% 45% 46% 42% 20% 20% 0% 14% 13% 13% 14% 15% 16% 14% 18% 13% 0% 12% 10% 11% 12% 13% 11% 11% 14% 11% -20% -33% -25% -28% -27% -26% -25% -27% -25% -30% -20% -37% -30% -32% -30% -29% -30% -30% -30% -32% -40% -9% -11% -11% -11% -12% -12% -11% -10% -10% -40% -10% -14% -11% -12% -13% -11% -12% -11% -11% -60% -60% 7th May 14th May 21st May 28th May 4th June 11th June 18th 25th June 2nd July 7th May 14th May 21st May 28th May 4th June 11th June 18th 25th June 2nd July June June Q: Still imagining you were looking to book a domestic or overseas holiday/ trip (e.g. flights, accommodation etc.)...How much more or less likely would you be to book directly with the following as a result of COVID-19? Source: YouGov Covid-19 Australia Travel Monitor
Travel attitudes Consistently over the course of the research, the three statements with highest levels of agreement are: (1) a hesitation around cruise, (2) the desire for flexible booking options and (3) the belief that any Christmas holiday will be a domestic one. The proportion indicating they will stick to car travel for the rest of the year continues to trend upwards. This week we also observe a slight uptick in agreement with “I’ll not be taking a holiday this year, it’s not worth the risk” – we will monitor this over time. % Agree shown (Agree and Strongly agree NET) 100% Baby Boomers (1946- I will be looking for flexible booking options 64) were less likely to 90% next time I travel, 84% agree ‘The more I stay I will avoid cruises, 83% home the more I want to get out and do I will only holiday within Australia this year/ for Christmas, 81% something’. 80% I will stick to car travel for the rest of this year, I'm not going to plan any flights, 79% Younger generations 70% are more likely than I'll not be taking a holiday this year, it's not older to have sought worth the risk, 66% information about the sanitation of 60% Once any government bans or guidelines hotels/planes. are lifted, I'll be ready to go back to my normal travel and holiday habits, 57% Baby Boomers (1946- 50% Now is a great time to get a travel deal due to 64) and the Silent COVID-19, 48% Generation (1918 - I have sought information about the 1945) were more likely 40% to agree that they will sanitation of hotels or planes since the COVID-19 breakout, 45% stick to car travel for the rest of the year. 30% 20% 7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July Q: To what extent do you agree or disagree with the following statements? Source: YouGov Covid-19 Australia Travel Monitor
Travel attitudes (added Wave 2) The strong majority of Australians agree that taking domestic holidays is “essential” to rebuilding our economy. Australians are also largely in agreement with safety measures such as mandatory face masks for air travel, and empty seats between passengers. % Agree shown (Agree and Strongly agree NET) 100% 90% Taking domestic holidays is essential to rebuilding our economy, 84% Wearing face masks when travelling on planes should be Older generations (Baby 80% mandatory, 81% Boomers and Silent Gen) were particularly likely to Airlines should leave empty seats between passengers for social agree that taking domestic 70% distancing, even if it increases airfares, 80% holidays is essential to rebuilding the economy. 60% Younger generations (Gen Z and Millennials) reported higher levels of agreement 50% regarding mandatory wearing of face masks for air travel than did older generations. 40% 30% 20% 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Q: To what extent do you agree or disagree with the following statements? Source: YouGov Covid-19 Australia Travel Monitor
Post COVID-19 domestic travel destinations Interestingly when respondents were asked where they would most like to travel to once travel restrictions lift, Queensland topped the list. However, there have been some notable changes to trend this wave, likely due to a change in question wording. When respondents are asked where they intend to travel to in the next 12 months, we see a slight drop for Queensland, whereas NSW/ACT remains unchanged. Queensland and NSW/ACT are far in the lead as travel destinations as of 2nd of July, with Victoria seeing double digit increases in COVID-19 cases since 17 June. Just over a fifth (22%) don’t intend to travel to any state in the next 12 months. Destination most like to/intend to visit after COVID-19 restrictions lifted: NET Change in wording, 50% from “most like to” to “intend” to 45% 44% 44% 45% NSW/ ACT In particular, Queensland 43% 44% residents are even more likely 42% VIC 40% 41% to indicate they would intend QLD to visit Queensland (62%). 37% 35% SA They are less likely to indicate WA they would like to visit 30% Victoria, SA, or WA. TAS 25% NT Gen X (1965-80) and older are 20% None of these less likely than the average to want to visit VIC. 15% Millennials (1981 - 1996) are 10% more likely than other generations to intend to visit 5% NSW/ACT, QLD, and VIC. 0% 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July WAVE 1 Q: If you were looking to book a domestic holiday/trip away once COVID-19 restrictions are lifted, where would you most like to travel to? WAVE 2 Q: Which, if any, of the following Australian destinations do you intend to travel to in the next 12 months ? Please select all that apply. Source: YouGov Covid-19 Australia Travel Monitor
Post COVID-19 domestic travel destinations (Wave 2) As of the first week of the second wave (w/c 2nd July), Queensland destinations make up 3 of the top 5 destinations that Australians intend to visit. Sydney is the destination that respondents were most likely to select, followed by Gold Coast and (surprisingly, given current case counts), Melbourne. Destination intend to visit after COVID-19 restrictions lifted Post-COVID travel destinations 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Sydney 21% - - - - - - - Gold Coast 19% - - - - - - - Melbourne 16% - - - - - - - Brisbane 15% - - - - - - - Sunshine Coast 13% - - - - - Queensland- residents - were significantly Regional NSW (e.g. Hunter Valley, Snowy Mountains) 13% - - - - - more likely - to indicate - that they would Byron Bay/ North Coast NSW 13% - - - - - like to visit all Queensland destinations. - - Other Tasmania (e.g. Port Arthur, Cradle Mountain, Bruny Island) 12% - - - - - They were- also more - likely than other Far North Queensland (e.g. Cairns, Great Barrier Reef) 12% - - - - - - states (VIC, SA, WA)- to visit Byron Perth 11% - - - - - - - South Coast NSW (e.g. Bateman's Bay, Bermagui) 10% - - - - - - Bay/North Coast - NSW. Hobart 10% - - - - - - - Other Vic (e.g. Grampians, Great Ocean Road) 10% - - - - - Older generations - (Gen - X (1965 - 1980) Other WA (e.g. the Kimberley, Margaret River, Ningaloo Reef) 10% - - - - - and older) - are less likely - to indicate they Adelaide 9% - - - - - would- visit Melbourne - compared to Canberra/ ACT 9% - - - - - - younger generations. - Darwin 8% - - - - - - - Other SA (e.g. Kangaroo Island, Barossa Valley, Lake Eyre) 8% - - - - - - - Millennials (1981-96) were more likely Other Qld (e.g. Fraser Island, Betoota, Rockhampton) 6% - - - - - - - Northern NT/ Top End (e.g. Kakadu, Arnhem Land) 6% - - - - - than other - generations- to intend to visit Central Aus/Red Centre (e.g. Alice Springs, Uluru) 6% - - - - - Brisbane - and- Gold Coast. Norfolk Island 4% - - - - - - - Other 3% - - - - - - - None of these - I only intend to travel internationally outside of Australia 3% - - - - - - - None of these - I do not intend to travel anywhere 20% - - - - - - - Q: Which, if any, of the following Australian destinations do you intend to travel to in the next 12 months ? Please select all that apply. Source: YouGov Covid-19 Australia Travel Monitor
Pacific travel bubble While the majority of Australians are not currently planning on taking an international trip in the near future, if a Pacific travel bubble were to be established, just over a third indicate they intend to visit New Zealand. A quarter indicated they would only travel in Australia if a Pacific bubble was established, while a fifth would not travel at all. Baby Boomers (1946 - 1964) and the Silent Generation (1918 - 1945) are more Pacific travel bubble destination most likely to visit likely than the total to indicate they would only like to travel in Australia. 70% Younger generations are more likely than the total to want to visit Fiji. Change in wording, from “most like to” to “intend” to 60% 53% New Zealand 52% 52% 50% 50% I would only like to travel inside Australia Fiji 40% 36% Other Pacific Islands 30% Vanuatu 26% 22% 22% 20% 20% 20% 21% 21% Cook Islands 19% 19% 20% 20% 17% 17% 16% 13% New Caledonia 12% 12% 11% 12% 11% 12% 10% 10% 9%9%8%9% 10%9% 9% 10% 10% 8%7% 8% 8%8% 8%7% 7% I would only like to travel internationally 7% outside of the trans-Tasman bubble None of these - I would not like to travel 0% anywhere 4th June 11th June 18th June 25th June 2nd July WAVE 1 Q: If a trans-Tasman 'travel bubble' were established, and residents of Australia, New Zealand, and the Pacific Islands were able to travel between countries without needing to quarantine, where would you most like to travel to? WAVE 2 Q: If a trans-Tasman 'travel bubble' were established, and residents of Australia, New Zealand, and the Pacific Islands were able to travel between countries without needing to quarantine, which, if any, of the following countries would you intend to travel to in the next 12 months if this agreement was reached? Source: YouGov Covid-19 Australia Travel Monitor
Change in behaviour after “all clear” Once given the “ok”, Australians are by and large ready to rent a car, travel by train, spend a night in a hotel/resort inn, and to fly commercially within Australia. They start to be more trepidatious about private rentals, international air travel, and river/ocean cruises. Travel behaviour once in the “all clear”: week commencing 2nd July 100% 10% 6% 15% I would feel comfortable doing this 90% 21% 20% immediately 28% 26% 11% 30% 29% 80% 20% I would still do this in the future, but might wait a few months 70% 31% 23% 29% 60% I would wait up to a full year to do this 24% 35% 37% 38% 28% 36% 50% 18% I would never do this again 40% 23% 16% 8% 40% 30% 23% Not applicable – I've never done this and 6% 32% never would have in the future, unrelated to 23% 5% 20% 26% COVID-19 6% 10% 4% 3% 5% 3% 0% Rent a car Travel by train Spend a night(s) Travel by bus/ Fly on Spend a night(s) Fly on Take a river Take an ocean at hotel, resort shuttle commercial at a private commercial cruise cruise or inn airlines within rental property airlines Australia internationally Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone an 'all clear' to resume traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of trips/ methods of travel? Source: YouGov Covid-19 Australia Travel Monitor
Change in behaviour after “all clear,” trended The proportion of Australians who would feel comfortable immediately taking part in a range of tourism activities has shown some variability over time. After trending upwards last week, the w/c 2nd July saw a dip in comfort levels, which may reflect perceptions of a worsening situation with COVID-19 cases in Victoria. % I would feel comfortable doing this immediately Rent a car 40% Spend a night(s) at hotel, resort or inn 35% Spend a night(s) at a private rental property 30% (e.g. Airbnb) Fly on commercial airlines within Australia 25% Fly on commercial airlines internationally 20% Travel by train 15% Travel by bus/ shuttle 10% Take an ocean cruise 5% Take a river cruise 0% 7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone an 'all clear' to resume traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of trips/ methods of travel? Source: YouGov Covid-19 Australia Travel Monitor
Net change in accommodation type In general, the most common response to likelihood to stay at various accommodation types is “no change”, however there has been a net negative swing for cruise ships. Camping/Caravan and Serviced Apartments are more likely than other accommodation types to be unaffected or positively affected by COVID-19. % (More likely to stay + Unchanged) – Less likely to stay Baby Boomers (1946 - 1964) and the Silent Generation (1918 - 1945) are less likely to stay on a cruise ship as a result of COVID-19. Camping, Caravan or Camper 70% Serviced Apartment Hotels 20% Bed and Breakfast or Inns Holiday rental 2nd July 9th July 16th July 23rd July 30th July 6th August 13th August 20th August Cruise ship -30% Q: As a result of COVID-19, to what extent are you more or less likely to stay at each of the following types of accommodation? Source: YouGov Covid-19 Australia Travel Monitor
Willingness to pay more Nearly 4 in 10 Australians are prepared to pay something more for flights, hotels/accommodation, and entertainment than they would have prior to COVID-19. Interestingly, this is trending gently upwards with time. % Willing to pay more for each item (NET) Millennials (1981 - 1996) are 50% more likely than the average to indicate they would pay 45% something more this wave, while Baby Boomers (1946 - 1964) are 40% 40% less likely. 39% 37% 35% Flights 30% 30% Hotels/ accommodation 25% Car rental 20% Entertainment 15% 10% 5% 0% 7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July Q: For the following question, please imagine that travel companies will look to increase their costs for a period of time in the future, in order to recover their loss in revenue over the past few months due to the COVID-19 restrictions. Imaging you were planning to travel during this time, approximately how much more, if anything, would you be willing to pay compared to costs pre-COVID-19? Source: YouGov Covid-19 Australia Travel Monitor
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Appendix (Wave 1 Archive)
Length of travel delay – Domestic (Wave 1) At the end of Wave 1, around two in ten indicate they have, or will be planning/booking their next domestic trip prior to July 2020, with the proportion indicating they have already booked slowly trending upwards over time. Baby Boomers (1946 - 1964) are more Book/plan personal domestic trips of any type likely than total to I've already done this May - July 2020 August - October 2020 indicate they don’t 40% know when they will November 2020 - January 2021 Net: Feb 2021 onwards Don't know book/plan or actually 31% go on their next 30% 29% 30% 29% 28% 25% 27% domestic trip 19% 21% 19% 18% 18%19% 20% 16%17% 17%17%17% 17% 17%15%18% 13% 16% 15%16% 15% 12% 12% 13% 13% 12% 11% 11%11% 11%11% 8% 8% 9% 9% 10% 10% 0% 14th May 21st May 28th May 4th June 11th June 18th June 25th June Actually go on personal domestic trips of any type I've already done this May - July 2020 August - October 2020 40% November 2020 - January 2021 Net: Feb 2021 onwards Don't know 34% 30% 31% 31% 31% 31% 30% 24% 27% 23% 23% 23% 23% 21% 20%19% 21% 18% 18% 18%19% 18% 19% 20% 16% 16% 15% 15% 14% 14% 8% 7% 7% 9% 9% 9% 10% 5% 6% 7% 6% 4% 4% 4% 4% 0% 14th May 21st May 28th May 4th June 11th June 18th June 25th June Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start doing each of the following? Source: YouGov Covid-19 Australia Travel Monitor
Length of travel delay – International (Wave 1) At the end of Wave 1, over two thirds are either unsure on when they will book or plan international trips, or are thinking of a post-Feb 2021 timeframe. Uncertainty about when Australians will actually travel overseas for their next trip remains high. Book/ plan personal international trips of any type I've already done this May - July 2020 August - October 2020 November 2020 - January 2021 Net: Feb 2021 onwards Don't know 50% Generation Z (1997 - 40% 38% 39% 39% 39% 37% 38% 37% 2009) and Millennials 29% 30% 30% 27% 27% 27% 27% (1981 - 1996) were more 24% likely than the total to 20% 17% 16% 16% 15% indicate they would 13% 12%13% 14% 9% 10% 10% 10% book/plan and actually go 8% 10% 7% 5% 6% 7% 4% 6% 5% 5% 5% 5% 4% 6% 4% 7% on an international trip 3% before January 2021. 0% 14th May 21st May 28th May 4th June 11th June 18th June 25th June Actually go on personal international trips of any type I've already done this May - July 2020 August - October 2020 November 2020 - January 2021 Net: Feb 2021 onwards Don't know 50% 43% 43% 44% 40% 43% 43% 40% 36% 41% 36% 36% 38% 34% 34% Older generations were 30% 30% more likely to indicate they ‘don’t know’ when they 20% would book/plan or go on 14% 14% 12% 13% 11% 11% 10% their next international 10% 7% 6% trip. 5% 6% 4% 6% 4% 2% 6% 5% 2% 3% 2% 2% 2% 2% 2% 2% 3% 2% 2% 0% 14th May 21st May 28th May 4th June 11th June 18th June 25th June Q: Approximately when do you think the coronavirus (COVID-19) pandemic will subside in Australia enough so that you will personally start doing each of the following? Source: YouGov Covid-19 Australia Travel Monitor
Future travel behaviour (Wave 1) At the end of Wave 1, a strong proportion of Australians will look at adjusting their travel behaviours once confinement is lifted. This could be as simple as always carrying hand sanitizer or as complex as adjusting travel times and destinations. Many will be looking closely at health safeguards/cleanliness at their destination of choice. Leading into the start of the school holidays, more indicated they will travel more during the off season. Travel behaviour once confinement is lifted 80% 70% I'll carry a hand sanitizer with me during all my future travel, 65% 60% I will ensure the destination has sufficient public health safeguards in place, 55% I will only stay at hotels/ resorts that guarantee cleanliness (e.g. regular cleaning of rooms and facilities etc.), 52% 50% I'll travel more during the off season to avoid crowds, 49% I will only fly on airlines that prioritise hygiene (e.g. promising cleaner planes before/ during the flight etc.), 49% 40% I will travel to less crowded cities, 45% 30% 20% 7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July Q: Which, if any, of the following statements relating to your travel once any confinement you are under is lifted do you agree with? Source: YouGov Covid-19 Australia Travel Monitor
Post COVID-19 domestic travel destinations (Wave 1) As of the last week of Wave 1 (w/c 25 June), Melbourne had seen a significant decline in desire to visit following the significant increase in daily COVID-19 cases there. Tasmania (outside of Hobart), regional Queensland (excl. Brisbane and Gold Coast) and regional NSW saw the highest levels of desire to visit overall. Destination most likely to visit after COVID-19 restrictions lifted Post-COVID travel destinations 14th May 21st May 28th May 4th June 11th June 18th June 25th June 2nd July Tasmania (e.g. Port Arthur, Cradle Mountain, Bruny Island) 22% 25% 25% 25% 28% 27% 26% - Queensland residents were significantly Other Qld (e.g. Sunshine Coast, Great Barrier Reef, Fraser Island) 23% 24% 24% 26% 27% 25% 26% more likely to indicate that they would like to visit regional Qld (42%) after Other NSW (e.g. Hunter Valley, Snowy Mountains, Byron Bay) 25% 26% 26% 25% 25% 24% 26% - restrictions lift. Gold Coast 21% 25% 22% 24% 22% 22% 22% - Melbourne 26% 23% 25% 24% 26% 24% 19% - Older generations (Gen X (1965 - 1980) Sydney 21% 23% 20% 18% 21% 23% 19% - and older) are less likely to indicate they Brisbane 16% 17% 15% 15% 17% 14% 17% - would visit Melbourne this wave Other Vic (e.g. Grampians, Great Ocean Road) 16% 18% 19% 17% 18% 18% 16% - compared to younger generations. Other WA (e.g. the Kimberley, Margaret River, Ningaloo Reef) 15% 18% 15% 15% 16% 15% 16% - Generation Z (1997 - 2009) are more Other SA (e.g. Kangaroo Island, Barossa Valley, Lake Eyre) 12% 12% 13% 14% 14% 14% 15% - likely than the average to indicate they Perth 15% 16% 14% 14% 14% 15% 14% - would like to visit Sydney, Melbourne Hobart 11% 15% 15% 13% 16% 14% 14% - the Gold Coast and Other Victoria. Adelaide 12% 14% 12% 15% 14% 12% 13% - Central Aus (e.g. Alice Springs, Uluru) 10% 11% 8% 10% 11% 11% 13% - Baby Boomers less likely than average to indicate they would like to visit Northern NT/Top End (e.g. Kakadu, Arnhem Land) 13% 14% 12% 14% 13% 13% 12% - Sydney, and Gold Coast. Darwin 10% 11% 11% 11% 11% 11% 12% - Canberra/ACT 9% 11% 10% 10% 11% 8% 10% - None of these (wave 2-4) 9% 9% 12% n/a n/a n/a n/a - None of these - I would only like to travel internationally outside n/a n/a n/a 4% 3% 4% 4% - of Australia (waves 5-8) None of these - I would not like to travel anywhere (waves 5-8) n/a n/a n/a 7% 9% 9% 10% - Q: If you were looking to book a domestic holiday/trip away once COVID-19 restrictions are lifted, where would you most likely to travel to? Source: YouGov Covid-19 Australia Travel Monitor
Change in behaviour after “all clear” (Wave 1) At the end of Wave 1 , once given the “ok”, Australians are by and large ready to take an overnight visit with friends/family, visit a natural space (including the beach), or take a road trip. They are more trepidatious about international air travel, theme parks, and river/ocean cruises. Travel behaviour once in the “all clear”: week commencing 25 June. 100% I would feel comfortable doing this 7% immediately 90% 19% 16% 16% 27% 25% 26% 12% 34% 32% 34% 35% 33% I would still do this in the future, but might 80% wait a few months 53% 24% 70% 63% 60% 58% 33% 28% 34% I would wait up to a full year to do this 60% 27% 24% 26% 35% 40% 50% 36% 38% 36% 29% 16% I would never do this again 40% 15% 20% 30% 29% 17% 30% 24% 24% 34% 7% Not applicable – I've never done this and 24% 3% 23% 5% 20% 25% 6% never would have in the future, for reasons 20% 20% 21% 7% unrelated to COVID-19 9% 11% 11% 4% 4% 10% 7% 2% 3% 3% 2% 1% 2% 2% 3% 0% Visit overnight Take a road trip Visit a Go to an ocean, Rent a car Go to the Visit attractions Spend a Travel by train Travel by Fly on Spend a Fly on Visit a theme Take a river Take an ocean with family or national/state beach or lake mountains or such as night(s) at bus/shuttle commercial night(s) at a commercial park cruise cruise friends park, forest or area ski fields museums, art hotel, resort or airlines within private rental airlines other natural galleries, inn Australia (e.g. property (e.g. internationally space aquariums, or Qantas, Virgin Airbnb) (e.g. Qantas, other indoor etc.) Virgin etc.) tours Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone an 'all clear' to resume traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of trips/ methods of travel? Source: YouGov Covid-19 Australia Travel Monitor
Change in behaviour after “all clear” (Wave 1) At the end of Wave 1, comfort with immediately taking part in a number of tourism experiences had improved this wave after it dropped back slightly last wave. Queensland residents are more likely than the total to % I would feel comfortable doing this immediately indicate they would feel comfortable to immediately go to an ocean/beach/lake area, visit a national/state park, forest 80% or other natural space, take a road trip and visit overnight with family or friends. 70% Visit a theme or amusement park 60% Go to an ocean, beach or lake area 50% Go to the mountains or ski fields 40% Visit a national/state park, forest or other natural space 30% Visit attractions such as museums, art galleries, aquariums, or other indoor tours 20% Visit overnight with family or friends 10% Take a road trip 0% 7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June Q: Now please imagine that the COVID-19 virus has diminished to the point where governments and health organisations have given everyone an 'all clear' to resume traveling, and any confinement you are under is lifted. How would you feel about/ act on each of the following types of trips/ methods of travel? Source: YouGov Covid-19 Australia Travel Monitor
Net change in accommodation type (Wave 1) In general, at the end of Wave 1, the most common response to likelihood to stay at various accommodation types was “no change”, however there has been a net negative swing for cruise ships. Personal holiday properties, upscale/luxury, serviced apartments and camping/caravan/camper are not as much affected. It will be important for other accommodation types to think about health and sanitation procedures to reassure consumers at this time. % (More likely to stay + Unchanged) – Less likely to stay Baby Boomers (1946 - 1964) and the Silent Generation (1918 - 1945) are less likely to stay on a cruise ship as a result of COVID-19. 70 Personal holiday property Upscale, Luxury or Resort hotels 50 Service Apartment Camping, Caravan or Camper 30 Mid-scale hotels Bed and Breakfast or Inns Limited Service hotels 10 Holiday rental 7th May 14th May 21st May 28th May 4th June 11th June 18th June 25th June Cruise ship -10 -30 Q: As a result of COVID-19, to what extent are you more or less likely to stay at each of the following types of accommodation? Source: YouGov Covid-19 Australia Travel Monitor
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