MEDIA KIT 2021 Delivering an audience of engaged packaging industry professionals - Yaffa Media
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MEDIA KIT 2021 Delivering an audience of engaged packaging industry professionals.
From the Publisher Greetings! 2020 was a watershed year as Covid-19 pushed many businesses to the brink. The packaging industry proved to be resilient, nimble, and innovative in the face of challenge and adversity. Companies have reshaped business practices to solve immediate supply crises and are preparing for a future that will see a boost to onshore manufacturing and a focus on local supply chains. The industry is also seeking more sustainable ways to operate and produce packaging that can meet the requirements of a circular economy. As the recognised and respected media platform for the packaging industry, PKN continues to keep our audiences informed of all news and industry developments. Our engaging content attracts the industry’s most influential decision-makers at commercial end-use companies for all types of packaging. Our multi-media hub is a vital channel enabling suppliers to share their important product news with our readers, their customers, through print, online, video and podcast platforms. We look forward to working with you to build our high-level engagement on all things packaging to the benefit of your business. Lindy Hughson Managing Editor & Publisher
PACKAGING &
PRODUCTION
GENERAL MANAGER/BUYER/
MANAGER/OWNER TECHNOLOGIST
56% 13% EQUIPMENT/
SERVICES
BRAND
OWNER/
17%
CEO/MD COMMERCIAL company
job type 11% END USERS
type
52% 11%
MATERIALS/
CONTAINERS/
CLOSURES
8% DESIGN/
MARKETING
8%
SALES/
MARKETING 8%
DESIGN/
8% MARKETING
R&D/SCIENCE/
BUSINESS
MANAGER LOGISTICS PRINTERS/
CONVERTERS
Our audience, your customer
INNOVATION 1% GOVERNMENT/
3% ASSOCIATIONS/
CONSULTANTS
PKN Packaging News attracts a diverse audience from all areas of the
3% packaging and manufacturing industry, but the majority of our audience
consists of key decision makers in the organisation.
NZ
3% NSW + ACT
TAS
44%
1% WA
5%
SA state
5%
QLD
11% VIC
33%
Our portfolio Magazine
READERSHIP: 24,000
Published bi-monthly Events
Publisher’s Statement Nov 2020
PKN LIVE
WOMEN IN PACKAGING
Annual forums and conferences
SEPTEMBER/OCTOBER 2020
PLUS:
PRINT POST APPROVED 10005337
60
Covid impacts results of major packaging players
YEARS
Towards a refillable future for packaging APPMA’S
Box sector stands solid in tough times MACHINERY
Craft beer embraces the cost-effective can MAT TERS
Mixed outlook for Australian co-packing sector
PACKAGINGNEWS.COM.AU
Embrace the new normal megatrends
to boost your brand’s business through
HP Indigo Digital Print.
Website
14,312
PAGE VIEWS: Cover.indd 2 15/9/20 11:26 am
MONTHLY UNIQUE VISITORS: 12,000
packagingnews.com.au
Google Analytics Average Nov 2020
Video
Newsletter Podcast
Social PLAY PKN
SUBSCRIBERS: 2,910 LAUNCHED:
weekly news broadcast
As of Nov 2020 October 2020 Instagram Linkedin
Twitter Youtube
Events and programs Annual conference events bringing together thought leaders and influential figures to discuss the industry’s challenging and changing landscape. In partnership with sister brands Print21 and Food & Drink Business.
Reach your target audience
PKN Packaging News is a business media brand targeted at the commercial end users (brand owners) of packaging
and the wider packaging supply chain, delivering quality content and coverage across various platforms.
More than a magazine, PKN Packaging News offers multiple touch points to reach and engage with your target audience.
Print advertising Digital advertising PLAY PKN Podcast Event sponsorship
MARCH/APRIL 2020
PLUS
PRINT POST APPROVED 10005337
60
Industry leaders weigh in at Plastics Summit
YEARS
Loop founder Tom Szaky shares circular vision APPMA’S
ANZPAC Plastics Pact signals industry action MACHINERY
Transformative technology on global stage MAT TERS
Beverage growth supported by packaging innovation
PACKAGINGNEWS.COM.AU
LIGHTWEIGHT IS CRUCIAL
Ecolean’s lightweight packaging solutions for liquid food reduce your
impact on the environment, by using less resources from the start.
Join our approach to sustainable packaging at www.ecolean.com
Cover.indd 1 16/3/20 2:34 pm
Each issue of PKN Packaging packagingnews.com.au delivers The weekly video bulletin of The weekly podcast provides: Annual conference bringing
News takes an in-depth and industry news as it breaks, the top packaging industry the latest news; expert opinion together thought leaders and
investigative look into special keeping our audience informed stories making the news. and business advice; insightful influential figures to discuss
topics and issues impacting the and up-to-date. reports on industry issues and to industry’s challenging and
industry, Digital edition available trends; and more. changing landscape.
for free download.
Editorial Calendar
Snack & Convenience Packaging Innovation
Beverage Packaging Packaging
JANUARY / FEBRUARY 2020 MAY/JUNE
MAY/JUNE
MAY/JUNE2020
2020
2020 SEPTEMBER/OCTOBER 2020
PLUS PLUS:
PRINT POST APPROVED 10005337
PRINT POST APPROVED 10005337
PRINT POST APPROVED 10005337
PRINT POST APPROVED 10005337
PRINT POST APPROVED 10005337
INDXX
60 60
60
60 X
60
Local OI glass operations up for sale PIDA
Xxxxx2020: Accolades for ANZ innovation
Xxxxx Covid impacts results of major packaging players
USTRY
YEARS
YEARS
YEARS
YEARS
YEARS
Govt invests $100m in recycling APPMA’S Packaging
Xxxxx industry steps up in pandemic
Xxxxx Towards a refillable future for packaging APPMA’S
2025 targets: plastic in APCO’s sights MACHINERY OurXxxxx
Packaging Future shows circular way
Xxxxx DIRECT
XXX
XXX ORY
XX Box sector stands solid in tough times MACHINERY
Green expectations: biobased update MAT TERS Digital
Xxxxxgrowth drivers in packaging print
Xxxxx 202
XXX XXXX
0-2
XXXXXX
1XX Craft beer embraces the cost-effective can MAT TERS
E-Commerce
Trends 2020: industry experts weigh in Chobani
Xxxxx cup gets innovation injection
Xxxxx Mixed outlook for Australian co-packing sector
PACKAGINGNEWS.COM.AU PACKAGINGNEWS.COM.AU PACKAGINGNEWS.COM.AU
2x
faster Active & Intelligent Flexible Packaging Packaging
patented
Packaging
design
Digital Print for Pack Printing
Track & Trace Packaging Embrace the new normal megatrends
to boost your brand’s business through
HP Indigo Digital Print. & Decoration
Australia’s most flexible shelf ready case packer.
CALL 1800 FOODMACH NCI
NCInails
nailsgold
gold
Robotics & Automation Smart Factory Headline Makers 2021
speed + control | ability
Automation | Robotics | Integration | Turnkey Projects
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JAN/ MAR/ MAY/ JUL/ SEP/ NOV/
FEB APR JUN OCT OCT DEC
FMCG Packaging MARCH/APRIL 2020
PLUS
Food Packaging JULY/AUGUST 2020
Food & Beverage NOVEMBER/DECEMBER 2020
PRINT POST APPROVED 10005337
PRINT POST APPROVED 10005337
PLUS:
PRINT POST APPROVED 10005337
60 60 60 60
Industry leaders weigh in at Plastics Summit Visy buys O-I ANZ in major industry deal 60 of the best people shaping the packaging industry
YEARS
YEARS
YEARS
Loop founder Tom Szaky shares circular vision APPMA’S Govt pledges $190m to modernise recycling
APPMA’S 60 years of industry memories and milestones
ANZPAC Plastics Pact signals industry action MACHINERY Smart factory: keys to automation success MACHINERY AIP conference unpacks the future of packaging
Transformative technology on global stage MAT TERS Digital printing drives brand engagement
MAT TERS Sustainable steps towards a circular economy
YEARS
Packaging
Beverage growth supported by packaging innovation Flexibles: thinking outside the pouch E-commerce solutions for a burgeoning market
1960-2020
PACKAGINGNEWS.COM.AU PACKAGINGNEWS.COM.AU PACKAGINGNEWS.COM.AU
60
Sought-after content that’s a cut above
Plastics & Bioplastics Pack & Label Kurz celebrates 50 years of inspiring Australian
YEARS
Printing Materials:
brand owners and designers Thank you to the Australasian
packaging industry for supporting PKN
1960-2020 on our 60-year journey, and celebrating
this significant milestone with us.
Industry 4.0
PACKAGINGNEWS.COM.AU
Paper & Board
Innovation & Design
Packaging Trends 2021 Brand & Pack Design
INDUSTRY
LIGHTWEIGHT IS CRUCIAL
Ecolean’s lightweight packaging solutions for liquid food reduce your
impact on the environment, by using less resources from the start.
Join our approach to sustainable packaging at www.ecolean.com
DIRECTORY 2020 Labels & Labelling
Cover.indd 1 16/3/20 2:34 pm COVER LayoutForAd_p001_KurzAustr.indd 1 17/7/20 11:51 am
Meet the team
PKN is run by a team of experienced publishing professionals with extensive expertise in their fields.
Lindy Hughson, Ian Ackerman, Wayne Robinson, Doris Prodanovic, Sharon Amos,
Managing Editor Editor Associate Editor Journalist National Sales Manager
& Publisher Fluent in four languages, an accomplished One of the world’s most experienced print Armed with a degree in both journalism Sharon has a wealth of experience
An expert B2B editor and publisher, Lindy and experienced business writer, Ian and packaging industry journalists, Wayne and publishing, Doris has an eye for in sales, having worked in the media
has years of experience in reporting, brings to the team his expertise in digital has a lifetime of reporting on the print and news and in-depth features across the industry for 33 years. Her involvement in
presenting and curating content across content creation, industry journalism and packaging industry, the last two decades food, beverage and packaging design the food and packaging sector spans 25
a range of market sectors including photo-journalism. Widely travelled (and here in Australia. He has travelled widely space. From showcasing new products, years and she is always on the pulse of
FMCG, packaging, industrial, design and a skilled musician to boot), Ian knows to cover the latest news and innovation in to writing profiles and technology the industry. Sharon is always on hand to
printing. Lindy has a keen interest in how to turn business information into printing and packaging and has attended stories, Doris is interested in a wide customise and tailor integrated content,
sustainability, packaging innovation and compelling and engaging content. seven drupas to date. Wayne is a dab-hand range of topics and is always keen to advertising and sponsorship solutions
brand design and has travelled widely to at delivering news updates via video, as share your story. for your business.
cover these topics at global trade shows his popular Play Print21 weekly update on
and conferences. printing industry news attests.
Why our readers value PKN PKN is my go-to industry magazine to ensure I am across all relevant and up-to-date matters when it comes to our packaging industry. Lindy and the team at PKN are dedicated and passionate about our industry and it is reflected in the quality of each edition of PKN. Mark Dingley, Chairman, Australian Packaging & Processing Manufacturers Association & CEO, Matthews Australasia I have been reading PKN for over two decades now and it continues to provide the highest editorial standard for articles, up-to-date industry news and feature pieces. In recent years I have found that the team behind PKN have moved with the times and the e-newsletter, the podcasts and the video news stories really add to the portfolio. The editorial team are never shy to be creative and make sure they are providing the latest information in whatever platform the readers are demanding at the time. Nerida Kelton, Executive Director, Australian Institute of Packaging PKN Packaging News is engaging and offers accurate reporting from reliable sources. The content is such that I want to keep the magazine for future reference. PKN understands its readers and knows its audience. It keeps my interest and I look forward to every issue. Each magazine offers a summary of the latest developments in the industry, including columns written by dedicated authors which are professionally researched and focused on specific topics. What I like most about PKN is that it makes its content actionable, the reader can apply the lessons right away. Pierre Pienaar, President, World Packaging Organisation
Rate card and material specifications
Magazine Rates Website Rates eNewsletter Rates
Size Casual 3× 6× Section Size Monthly Size Weekly Monthly
DPS $8460 $7720 $7120 Rails (x2)* $2200 eDM $2750 (per broadcast)
Full page $4230 $3860 $3560 Billboard* $2000 Banner $400 $1000
½ page $2850 $2600 $2480 Exclusive positioning Extended Leaderboard $1950 Medium Banner $300 $700
¹⁄³ page $2290 $2080 $1990 Leaderboard $1600 MREC $300 $700
¼ page $1830 $1680 $1580 MREC $900 RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Front cover $6580 Background Skin* $2500
RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20% Video POA Material Specifications
Run of site
Leaderboard $1200 Size Width Height
Material Specifications MREC $750 eDM 600 900
Size Width Height *DOES NOT DISPLAY ON MOBILE SITE
RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Banner 600 90
DPS (trimmed) 440 297 Medium Banner 468 60
Full page (trimmed) 220 297 Material Specifications MREC 300 250
½ page vertical 95 276 Size Width Height ALL SPECS ARE IN PIXELS
½ page horizontal 193 130 Background Skin* 1920 1200
¹⁄³ page vertical 63 276 Rails (x2)* 160 750
Deadlines
¹⁄³ page horizontal 193 85 Website and eNewsletter online material deadline is five days prior to
Billboard* 960 250
¼ page horizontal 193 65 publishing. eDM broadcast material deadline is 10 days prior to publishing.
Extended Leaderboard 960 90
¼ page square 95 135 Leaderboard 728 90
Sharon Rose Amos, National Sales Manager
ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS
MREC 300 250 M: 0417 072 625 sharonamos@yaffa.com.au
Video 16:9 aspect ratio Lindy Hughson, Publisher
Deadlines ALL SPECS ARE IN PIXELS P: 02 9213 8239 lindyhughson@yaffa.com.au
Issue Booking Material Publication
Ian Ackerman, Editor
Jan/Feb 07 Dec 2020 14 Dec 2020 30 Jan 2021
Mar/Apr 10 Feb 2021 17 Feb 2021 23 Mar 2021 P: 02 9213 8227 ianackerman@yaffa.com.au
May/Jun 06 Apr 2021 13 Apr 2021 21 May 2021 Wayne Robinson, Associate Editor
Jul/Aug 11 Jun 2021 18 Jun 2021 24 Jul 2021
EXT. LEADERBOARD
waynerobinson@yaffa.com.au
Sept/Oct 12 Aug 2021 19 Aug 2021 24 Sep 2021 BANNER
MEDIUM BANNER
Nov/Dec 13 Oct 2021 20 Oct 2021 25 Nov 2021 LEADERBOARD
RAILS
RAILS
BILLBOARD* MREC
Content Marketing
½ PAGE VERTICAL
¹⁄³ PAGE VERTICAL
¹⁄4 PAGE VERTICAL
MREC
Custom content/advertorial options are available for all print and digital
½ PAGE ¹⁄4 PAGE
¹⁄4 PAGE
HORIZONTAL
SREC
platforms. Card rates apply with a 30% production fee loading if Yaffa
HORIZONTAL ¹⁄³ PAGE SQUARE
HORIZONTAL creates the content.
UPDATED: 6 NOV 2020Contact Sharon Rose Amos, National Sales Manager M: 0417 072 625 sharonamos@yaffa.com.au Lindy Hughson, Publisher P: 02 9213 8239 lindyhughson@yaffa.com.au Ian Ackerman, Editor P: 02 9213 8227 ianackerman@yaffa.com.au Wayne Robinson, Associate Editor waynerobinson@yaffa.com.au Doris Prodanovic, Journalist P: 02 9213 8235 dorisprodanovic@yaffa.com.au
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