OUTDOOR GROUP MEDIA - REACHING CANADIAN ANGLERS AND HUNTERS DON'T MISS OUT ON $18.9 BILLION IN EXPENDITURES MADE BY ANGLERS & HUNTERS - Sportsman ...
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2020 MEDIA KIT
OUTDOOR GROUP MEDIA
CANADA
REACHING CANADIAN ANGLERS AND HUNTERS
DON’T MISS OUT ON $18.9 BILLION IN EXPENDITURES MADE BY ANGLERS & HUNTERS
3 MILLION PEOPLE IN CANADA FISH AND 2.7 MILLION HUNT/SPORT SHOOT
2020 MEDIA KIT
HOW TO REACH ALL CANADIAN ANGLERS & HUNTERS
TELEVISION
SPORTSMAN CHANNEL CANADA
• 650,000 household subscribers
• 83% of available Canadian shows are exclusive to Sportsman Channel Canada
with over 90 programs in total (CDN & U.S.)
• available to 9.5 million households through our key distribution partners across Canada
PRINT
OUTOOR CANADA | BC OUTDOORS
• total readership of over 900,000
• six issues annually
• 100% paid circulation & top seller on newsstands across Canada
DIGITAL
OUTDOORCANADA.CA | BCOUTDOORSMAGAZINE.COM
• 92,000 unique visitors combined
• over 200,000 monthly impressions available
• 20,000 combined e-newsletter subscribers
DON’T MISS OUT ON $18.9 BILLION IN EXPENDITURES MADE BY ANGLERS & HUNTERS
3 MILLION PEOPLE IN CANADA FISH AND 2.7 MILLION HUNT/SPORT SHOOT
OUTDOOR GROUP MEDIA
Outdoor Group Media 802-1166 Alberni Street,
2020 MEDIA KIT Vancouver BC V6E 3Z3 - 604-428-0259
WHO OUR AUDIENCE IS...
HUNTERS 96% ANGLERS 85% CAMPERS 88%
94% hunt big game 58% fish 14+ days/year 64% own a camper/trailer
62% hunt waterfowl & upland game 65% own a powerboat 94% own a pick up or SUV
56% own 1+ dogs 71% own 5+ fishing rods 30% own a canoe
30% bowhunt 38% own an ATV 69% hunt 14+ days/year
63% target/sport shoot 47% fly fish
OUTDOOR GROUP MEDIA 2020 MEDIA KIT
OPTION 1 OPTION 3
Block Sponsorship – 3 hr block Run of Network Commercials
• Opening message: 1 per show = 6 *Placement throughout network schedule
• Commercials: 2 per show= 12 total *No prime selection guarantees
• Promotional Drivers: 50 Cost: $10.00 PER 30 Second SPOT
• Run of Network (ROS) Commercials: 50 spots
• Weekly total delivery: 118 spots Please check with your Sales Representative to confirm all
block sponsorships and prime-time commercial availabilities
Total for 13 week Quarter: 13 x 118 = 1,534
prior to bookings
Total Investment: $15,000 net
OPTION 2
Prime-time Commercial Placements
• Placement of commercials within prime-time show schedules
• i.e.; Monday-Sunday 6pm–midnight
AND/OR Saturday and Sunday 8am – noon
Cost: $30.00 PER 30 Second spot
CANADA
OUTDOOR GROUP MEDIA 2020 MEDIA KIT
Outdoor Group Media 802-1166 Alberni Street,
Vancouver BC V6E 3Z3 - 604-428-0259
PRINT NATIONAL RATES & DIMENSIONS
2 02 0 N ET RAT E S - C ANADIAN DO L L A R S
OUTDOOR CANADA & OUTDOOR CANADA
BC OUTDOORS COMBINED DIMENSIONS ( WI DT H X H E I GH T )
UPLOAD INSTRUCTIONS
SIZE WIDTH HEIGHT AdDirect: Visit the AdDirect homepage to take a tour on
Full Page Bleed 8.25" 11" how to upload your ad using the preflight portal system.
SIZE 1X 3X 6X addirect.sendmyad.com
Full Page $13,175 $12,500 $11,900 Full Page Live 7.75" 10.5" Outdoor Canada: Karen Evans
2/3 Page $10,710 $10,175 $9,670 2/3 Vertical 4.5625" 9.875" Email: karen.evans@blueantmedia.com
Phone: 416-599-2000 ext. 291
1/2 Page $8,500 $8,075 $7,670 1/2 Island 4.5625" 7.3125"
1/3 Page $5,950 $5,650 $5,370 1/2 Horizontal 7" 4.8125"
BC OUTDOORS
1/6 Page $3,195 $3,025 $2,880 1/3 Vertical 2.25" 9.875"
UPLOAD INSTRUCTIONS
DPS $22,000 $20,995 $19,975 1/3 Square 4.5625" 4.8125" WeTransfer for files over 10MB
Covers/Premium Positions: +15% 1/6 Vertical 2.25" 4.8125" BC Outdoors: Iva Zima
Email: production@outdoorgroupmedia.com
Phone: 604-559-6154
1/3 VERTICAL/
FULL PAGE 2/3 PAGE
OUTDOOR CANADA 1/2 ISLAND 1/2 HORIZONTAL SQUARE
SIZE 1X 3X 6X
9.875"
Full Page $10,850 $10,285 $9,775
9.875"
10.5"
10.75"
11"
7.3125"
2/3 Page $8,880 $8,440 $8,015
4.8125"
4.5625"
2.25"
1/2 Page $7,015 $6,665 $6,410 LIVE
4.8125"
7.75" 4.5625" 4.5625"
1/3 Page $4,960 $4,710 $4,460 7.0"
1/6 Page $2,620 $2,510 $2,380 TRIM
DPS $18,445 $17,500 $16,575 8.0"
BLEED: 8.25" X 11.0"
Covers/Premium Positions: +15% (0.125”) 2020 PRODUCTION SCHEDULE DEADLINES
SPACE ARTWORK INSERTS MAIL NEWSSTAND
ISSUE CLOSE DUE DATE DUE DATE DATE
BC OUTDOORS MAR/APRIL
(FISHING SPECIAL)
17-JAN 24-JAN 24-JAN 19-FEB 24-FEB
SIZE 1X 3X 6X MAY/JUNE
(GEAR SPECIAL)
13-MAR 20-MAR 20-MAR 15-APR 20-APR
Full Page $4,405 $4,165 $3,995
2/3 Page $3,550 $3,400 $3,195 JULY/AUG
(ADVENTURE SPECIAL)
15-MAY 22-MAY 22-MAY 17-JUN 22-JUN
1/2 Page $2,890 $2,805 $2,600
SEPT/OCT
17-JUL 24-JUL 24-JUL 19-AUG 24-AUG
1/3 Page $1,955 $1,860 $1,680 (HUNTING SPECIAL)
1/6 Page $1,055 $1,005 $840 NOV/DEC 21-OCT
(BIG GAME SPECIAL)
18-SEP 25-SEP 25-SEP 26-OCT
DPS $7,350 $7,000 $6,600
JAN/FEB 20-NOV 16-DEC
Covers/Premium Positions: +15% (ICE-FISHING SPECIAL)
13-NOV 20-NOV 21-DEC
ROSEMARY BUBANOVICH National Account Manager Phone: 416-738-3558 Email: rosemary@outdoorgroupmedia.com
EDITORIAL CALENDAR Outdoor Group Media 802-1166 Alberni Street,
Vancouver BC V6E 3Z3 - 604-428-0259
MARCH/APRIL 2020 JULY/AUGUST 2020 NOVEMBER/DECEMBER 2020 MARCH/APRIL 2020 best and give you some pointers for extraordinaire Linda Gabris will share
(FISHING SPECIAL) your first outing. her trail snack secrets with our readers.
Canada’s Top Outdoor Frosty Pursuits: As winter On The Range: Author Mark Hoffman
TV Star Hot Spots: We ask Photography: Presenting the progresses and temperatures puts the Beretta A400 Xtreme Plus Booking Close: March 13, 2020 Hunting Forecast: Has a harsh
the hosts of the Sportsman very best images from our continue to drop, it’s time for through its paces at the range, and winter affected ungulate populations
Canada Channel’s fishing TV annual fishing, hunting and big-game hunters to change shares the gun’s pros and cons with JULY/AUGUST 2020 in your area? Has the upland bird
shows to share their favourite great outdoors photo contest. their tactics. Hunting Editor readers. population recovered from that last
destinations across Canada to Ken Bailey and our expert Hunting Season Is Fast forest fire a few years ago? Where
catch trout, salmon, walleye, The Fish of Summer: Fishing contributors explain how. Fly Fishing: In this issue, author Brent Approaching: With opening day for can you find the best predator
pike, panfish, bass and much Editor Gord Pyzer and Gill shows readers how to improve most game animals just around the hunting opportunities? We have all of
more. contributors share their cutting- Closing Catches: With the open- their casting skills, and author Gillian corner, this issue of BC Outdoors will that and more in Brian Harris’ 2020
edge tips, tricks and tactics for water fishing season soon over, Steele takes a look at the original fly feature hunting articles to help you hunting forecast.
Top New Tackle: Fishing Editor catching Canada’s favourite Fishing Editor Gord Pyzer and fishing love story: the dry fly and its get ready, including a review by Mark
Gord Pyzer rounds up the best summertime sportfish. contributors share their late- effectiveness for trout and steelhead. Hoffman of Franchi’s Momentum; Getting In & Getting Out: Author
new rods, reels, lures and much season techniques for continuing author Duane Radford will give Lowell Strauss puts his building
more for 2020’s open-water Gearing Up: With hunting to catch Canada’s top sportfish. Turkeys In The Kootenays: The readers the tips and tricks they need skills to good use and helps our
season. Bonus: Contributor season around the corner, Kootenays is a popular destination to bag an elk during opening week; readers build an articulating ATV
Wayne Phillips reviews the top Hunting Editor Ken Bailey Hog Wild: As invasive feral hog for turkey hunters, and the area and author TJ Schwanky will walk cart that will stand up to the rigors of
new fly-fishing gear. explains how and why hunters populations continue to expand offers three seasons. Author Mark readers through a check list to buy backcountry travel.
should get their gear—and across Canada, opinions differ Hoffman will inform readers of what one rifle that suits many different
Pro Fishing Primers: Fishing themselves—prepped for an widely on how best to deal with it takes to bag a turkey in this region. functions. Booking Close: July 17, 2020
Editor Gord Pyzer and our action-packed fall. the problem, with some arguing
stable of expert fishing that hunting only makes things Smoke It: With fish on the hook or Fall Coho: Author Tom Davis takes NOVEMBER/DECEMBER 2020
contributors reveal the latest Booking Close: May 15, 2020 worse. We investigate. a turkey in the bag, what do you do readers down the Juan de Fuca,
tips, techniques, gear and more with it? Author Lowell Strauss will showing them how to sink a hook The Gear You Need: Outdoorsmen
for tackling Canada’s favourite SEPTEMBER/OCTOBER 2020 Booking Close: Sept. 18, 2020 show readers how to build their own into a wily coho. and women love gear, and we’ve
gamefish. (HUNTING SPECIAL) smoker and smoke their favourite got gear for you. Lowell Strauss will
JANUARY/FEBRUARY 2021 game meats. Trout Fishing: Author Raeanne review the best cold-weather camo
Booking Close: Big-Game Best Bets: Retired O’Meara will take readers trolling for for those late-season hunts, as well
January 17, 2020 fish and game biologist Brian Hardcore Hardwater Guide: In The Backcountry: Technology lake trout on Francois Lake. as the best products for charging
Harris presents our annual Canada’s top ice anglers join is great, but what happens when it your electronics while you’re out
forecast of Canada’s hunting hot Fishing Editor Gord Pyzer fails? To this end, author Mike Major City Fishing: Sometimes it’s easier and about in the backcountry; Mark
MAY/JUNE 2020 spots for whitetails, mule deer, to share their top tactics for will review the skills outdoorsmen to stay closer to home, and author Hoffman shows readers what the
elk, caribou, pronghorns, sheep, catching lakers, pike, panfish, and women need to have at their Jason Tonelli will show readers how Savage 110 High Country can do; and
Spring Season Openers: As goats, bears, wolves and more. walleye and more through the disposal if their GPS ever fails while to go on a saltwater fishing trip not we’ll have a Christmas buying guide
anglers and hunters across ice-all winter long. in the backcountry, so they can get far from Vancouver. for hunting and fishing, so Santa
Canada start gearing up for Trophy time: Wildlife expert and home safe when the technology isn’t won’t show up empty-handed.
an action-packed spring, we photographer Mark Raycroft Cool Cuisine: Planning to available to help them. Booking Close: May 15, 2020
present the latest expert advice shares his latest field-tested ice fish all day? Contributor It’s Cold Out Here: Author Sylvia
for pursuing walleye, trout, wild tactics for hunting giant white- Cameron Tait once again Booking Close: January 17, 2020 SEPTEMBER/OCTOBER 2020 Schaap recounts a particularly chilly
turkeys and black bears. tailed bucks across Canada. presents his wild fish and game (HUNTING SPECIAL) late-season hunt, and Ben Fougere
recipes for tasty lunches right MAY/JUNE 2020 gives our readers all the information
Hunting’s Best New Gear: Pro Hunting Guides: Hunting out on the hardwater. (FISHING SPECIAL) All About Hunting: This is the they’ll need to reel in some kokanee
Hunting Editor Ken Bailey Editor Ken Bailey and hunting issue for BC Outdoors, and through the ice.
surveys the year’s top new rifles, contributors reveal their Ice-Cold Gear: Our annual All About Fishing: This is the big as such we have a line-up of hunting
shotguns, loads, optics, apparel latest tips, techniques, gear roundup of the best new rods, fishing issue for BC Outdoors, and in articles for our readers. TJ Schwanky Planning A Trip: The best part
and much more for hunting in recommendations and more for reels, lines, lures, apparel and this issue we’ll cover: leader set-ups will review a dog pack from Hurtta, about hiking into the backcountry
Canada. Bonus: Contributor hunting big game, waterfowl, more for ice fishing in Canada. for fly fishing in streams; whether with the help of his trusty pack dog, on a fishing trip is the chance to
Brad Fenson rounds up the best upland game birds and more. matching or not matching the hatch Jet. Author Mark Hoffman takes his escape the crowds and fishing in
new bowhunting gear for 2020. Last-Chance Hunts: Hunting is the best approach; falling in love Christensen Arms Mesa to the range less-pressured waters. Author Kristy
Fall Fish Favourites: Fishing Editor Ken Bailey and with trout fishing all over again; and shares its pros and cons with our Webster will educate readers about
ATV & Boat Buyer’s Guide: Our Editor Gord Pyzer and contributors provide an learning tenkara, a Japanese method readers. When it comes to hunting preparing for a backcountry trip on
annual review of the top new contributors present all new overview of the remaining of fly fishing; and we’ll profile four know-how, we have you covered with Vancouver Island, as well as potential
boats, ATVs and side-by-sides tactics for tackling early-autumn hunting opportunities during BC lakes that are worth sinking your an article on decoying deer from locations to try and regulations to
for anglers and hunters. trout, walleye, pike, bass and Canada’s winter months. hook into, along with contour maps Gord Nuttall, hunting Shiras moose consider.
more. for each. near Kelowna from Adrian Skok, and
Booking Close: March 13, 2020 Booking Close: Raeanne O’Meara is going for upland Booking Close: September 18, 2019
Booking Close: July 17, 2020 November 13, 2020 A New Way To Fish: Fly fishing from birds in the Lake District.
a standup paddle board is gaining JANUARY/FEBRUARY 2021
in popularity, and author Brent Gill Fill Your Belly: No one wants to be
will show you what equipment works hungry during a hunting trip, and chef- Booking Close: November, 13 2020
*All articles subject to potential cancellation or modification
OUTDOOR GROUP MEDIA
Outdoor Group Media 802-1166 Alberni Street,
2020 MEDIA KIT Vancouver BC V6E 3Z3 - 604-428-0259
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