ONLINE MEDIA KIT 2020 - Slator
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ONLINE
MEDIA KIT
2020
Slator makes business sense of the
language services and technology market
with news and research on the people,
deals, technology and trends that are Slator’s Mission is to make
business sense from the fast-
shaping the industry.
changing translation and
language technology markets
and provide actionable insights.
We do this online through
exclusive news, data and
research; and in person through
events that drive industry
networking and new business
development.
Slator’s integrated media
platform opens up a highly
targeted channel to the
marketing strategies of language
service and technology
providers. It provides marketers
with the opportunity to run
branding, thought leadership
and lead generating activities
through a single platform.
1
Audience Performance
Slator has the largest global audience and highest traffic for news and research in the language services industry.
We are read by C-level executives and senior decision makers at language service and technology providers,
corporate buyers and procurement, VC and PE firms, business development professionals and linguists.
Website Traffic Newsletter Audience (as of October 1st 2019)
140.000 12.000
120.000
128,724 11.000 11,293
Monthly 10.000 Weekly
100.000 Pageviews Newsle er
9.000
80.000 8.000 Subscribers
+22% YOY
60.000 51,217 7.000
Monthly 6.000 Averaging 45
40.000
Unique Visitors 5.000 New Opt-In
20.000 4.000 Registra ons
0 3.000 per Week
2016 2017 2018 2019 2017 2018 2019
United States 34.2%
EU excluding UK 25.4%
Vendor C-Level 21.1%
United Kingdom 12.1%
Germany 5.0%
India 3.4%
Linguists 17.3%
Canada 3.3%
Spain 3.1%
France 3.0%
Corporate Buyers & Procurement 16.3%
Italy 2.5%
Japan 2.2%
Netherlands 2.2% Vendor Sales and Marke ng 12.5%
Poland 2.1%
Vendor Technology & Opera ons 11.8%
China 2.0%
Brazil 1.8%
Vendor Staff 7.6%
Australia 1.5%
Investment Community 5.5%
Switzerland 1.3% Academia 4.6%
Rest of World 20.3% Consultants & Other 2.9%
2
Advertising Opportunities
Slator provides marketers with the opportunity to generate brand awareness, thought leadership and
leads through banner ads, press releases, sponsored articles, directory listings, event listings, job ads,
case studies, white papers and webinars.
Banner Ads Raise your brand awareness and product visibility through banner ads
with compelling calls to action.
Leaderboard
728 x 90px USD 13,800 (per advertiser)
In rotation with 2 other ads (728 x 90px)
Right Column Top
USD 9,900 (per advertiser)
In rotation with 2 other ads (300 x 250px)
300 x 250px
Newsfeed / Article Top
728 x 90px USD 7,800 (per advertiser) 728 x 90px
In rotation with 2 other ads (728 x 90px)
Right Column Bottom
USD 5,880 (per advertiser)
In rotation with 2 other ads (300 x 250px)
300 x 250px
Event Listing
USD 500 (per listing)
In rotation with 2 other ads
Newsfeed / Article Bottom
728 x 90px USD 4,800 (per advertiser) 728 x 90px
In rotation with 2 other ads (728 x 90px)
3
Newsletter The Slator Weekly Newsletter currently has 11,293 opt-in subscribers, up 22% YOY.
Banners We are adding an average of 45 new subscribers every week.
Top Position
480 x 60px USD 15,000
Full calendar year
Maecenas viverra, quam sed ultrices mollis, arcu eros
sodales metus, sed commodo orci nunc sed dolor.
Nunc dapibus tempor pharetra. Proin ut ornare sapien, ut bibendum libero. Ut consequat euis-
mod tincidunt. Praesent egestas egestas tristique. Praesent vel tristique sem, ut aliquet ipsum.
Proin aliquet vulputate massa, varius sollicitudin arcu.
Mauris metus massa, ultricies eu ante suscipit, vestibulum dapibus massa. Class aptent taciti
sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce eleifend leo
metus, ut mattis purus iaculis quis. In consectetur feugiat nisi, sit amet porta dui mattis at. Quis-
Position 2
480 x 60px USD 12,000
Full calendar year
SlatorCon Zurich: SlatorCon Zurich: SlatorCon Zurich: Content Box
How Nestlé How Nestlé How Nestlé
Centralizes Sourcing
Dr. Germán Basterra,
Centralizes Sourcing
Dr. Germán Basterra,
Centralizes Sourcing
Dr. Germán Basterra,
USD 500
Translation Manager, Nestlé Translation Manager, Nestlé Translation Manager, Nestlé Per newsletter insertion
GLOBE, will speak at GLOBE, will speak at GLOBE, will speak at
SlatorCon Zurich on SlatorCon Zurich on SlatorCon Zurich on
December 5, 2017. December 5, 2017. December 5, 2017.
Position 3
480 x 60px USD 9,600
Full calendar year
Maecenas viverra, quam sed ultrices Maecenas viverra, quam sed ultrices
mollis, arcu eros sodales metus, mollis, arcu eros sodales metus,
sed commodo orci nunc sed dolor. sed commodo orci nunc sed dolor.
Donec pulvinar sapien varius vestibulum Donec pulvinar sapien varius vestibulum
aliquet. Donec gravida, nisl a lobortis male- aliquet. Donec gravida, nisl a lobortis male-
suada, metus metus porttitor erat, ut fringilla suada, metus metus porttitor erat, ut fringilla
urna purus sed elit. Praesent sollicitudin erat urna purus sed elit. Praesent sollicitudin erat
orci, vitae laoreet arcu fermentum ac. Integer orci, vitae laoreet arcu fermentum ac. Integer
ligula mi, posuere eu posuere id. ligula mi, posuere eu posuere id.
Position 4
480 x 60px USD 6,000
Full calendar year
4
Advertising Opportunities
Slator provides marketers with the opportunity to generate brand awareness, thought leadership and
leads through banner ads, press releases, sponsored articles, directory listings, event listings, job ads,
case studies, white papers and webinars.
Press Publish your press release on
Releases Slator and increase visibility on
Slator website, our social media
channels, and in Google News.
Single Post USD 250
3 Posts USD 660
6 Posts USD 1,140
12 Posts USD 1,920
Purchase valid for 1 year
Directory Raise awareness and generate
Listings leads through your company
description of products and
services, contact details and
links to sponsored content in
a directory listing.
Featured Directory Listings are
728 x 90px
also rotated within the Featured
Companies box at the top of the
Directory section and right hand
column of every page.
Standard 1 Year USD 600
Standard 2 Years USD 1,000
Featured 1 Year USD 1,200
Featured 2 Years USD 2,000
Purchase valid for 1 year
5
Visibility Increase your visibility, build referral traffic and save money by integrating your
Package Press Releases with a Directory Listing.
Standard Regular listing + 3 press releases USD 1,125 (10% Off)
Standard Plus Regular listing + 6 press releases USD 1,475 (15% Off)
Enhanced Featured listing + 3 press releases USD 1,675 (10% Off)
Featured Plus Featured listing + 6 press releases USD 1,990 (15% Off)
Purchase valid for 1 year
Event Raise awareness and promote
Listings registration and ticket sales to
your event on Slator.
Listing are hosted in the Events
section and promoted on the
homepage and right hand
column of every page.
1 Listing USD 500
2 Listings USD 900
3 Listings USD 1,200
Purchase valid for 1 year
Sponsored Slator’s team of writers work in consultation with clients to build thought leadership and
Content through sponsored articles. We conceptualize, research and write engaging sponsored
articles that are published in the main news feed on Slator.com and promoted widely in
Slator’s Weekly Newsletter and social media channels (LinkedIn, Twitter and Facebook).
Length Up to 1,000 words
Copyright Jointly by the client and by Slator
Services Briefing, writing, 2x rounds of revisions, imagery
Production Time 2-3 weeks from briefing
Cost USD 1,500 per article (USD 1,000 if client written)
6
Job Ads Recruit the best talent with Slator,
the leading online news source
for language industry executives.
Job ads are online for three
months and published in the Jobs
section. They are also displayed
in rotation in the Featured Job
box in the right hand column of
each web page and promoted
in Slator’s newsletters and social
media channels.
Single Job Ad USD 150
3 Job Ads USD 375
6 Job Ads USD 600
Purchase valid for 1 year
Lead Generation
RFP Service Slator goes beyond the procurement portals and publishes all of the language
industry’s RFPs published anywhere in the world. Subscribe and receive a daily email
alert of these lucrative RFP opportunities.
1 year Subscription USD 600
2 year Subscription USD 1,000
RFP Country
EU (non UK) 49.8%
of Origin
USA 13.3%
Asia 12.3%
Canada 8.1%
Europe (non-EU) 6.9%
UK 5.3%
Africa 3.1%
La n America 1.2%
TOTAL Published since 2016: 1,257
7
Research Slator drives thought leadership and lead generation through sponsored Summary
and Articles on client research and whitepapers. Slator can also produce custom surveys
Whitepapers and whitepapers upon request.
Length Up to 600 words
Copyright Jointly owned by the client and Slator
Included Briefing, writing, 2x rounds of revisions, imagery
Production Time 2-3 weeks from briefing
Cost USD 1,000 per article (USD 750 if client written)
Events for Slator organizes and hosts bespoke, on investment.Slator’s end-to-end
In-Person single-sponsor events such as executive services includes everything from topic
Lead briefings and roundtable discussions. creation, speaker selection, RSVPs from
Generation The customized events build thought target delegates, venue selection, event
leadership for clients, generate high moderation and logistics, as well as post-
value leads and deliver a high return event coverage.
Email Andrew Smart at andrew@slator.com to receive our Custom Events Media Kit
Market Intelligence
SlatorSweep Curated news from thousands of sources, 1 Year Subscription USD 190
SlatorSweep’s daily news service gives you
2 Year Subscription USD 340
a competitive edge on time sensitive market
intelligence.
SlatorPro SlatorPro unlocks high value content including 1 Year Subscription USD 390
proprietary, in-depth analysis of data, trends,
2 Year Subscription USD 690
results and deals found nowhere else.
Annual Access all of Slator’s in-depth
SME 1 Year (below $10m revenue) USD 1,700
Research Research Reports with a
company-wide license and SME 2 Year (below $10m revenue) USD 3,000
save money. Corporate 1 Year (above $10m revenue) USD 2,300
Corporate 2 Year (above $10m revenue) USD 4,100
8
Custom Services
Slator Slator conducts tailored industry research. Talk to us if you are looking for an outside
Research expert to research your firm’s competitive positioning, assess your new market entry
plan, create a M&A target list, or conduct other time and expertise-intensive language
industry research.
Slator Slator monitors and analyzes the global language industry on a daily basis. We
Advisory can provide you with the bespoke advisory services you need to inform your key
constituents, refine and validate your business strategy, and build your business
through the right technology investment and acquisitions.
Email Andrew Smart at andrew@slator.com to discuss our Custom Research and Advisory Services
Advertising Terms
All prices quoted are in US dollar. All rates are based on press-ready artwork.
Slator reserves the right to decline, accept and/or publish advertisement and/or content submissions at
its sole discretion. Slator’s liability for any error arising in reproducing an advertisement is limited to the
charge made for that advertisement.
Contacts
Andrew Smart Rita Padilla
Commercial Director Sales Executive
T: +66 80 395 3124 T: +63 90 8887 7210
E: andrew@slator.com E: rita@slator.com
Skype: andrewattmg Skype: melanie.sasis
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