Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing

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Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
December 2020 / January 2021   AUSTRALIA & NEW ZEALAND

Newcastle Store

          Andersens Growth Continues
         National Opportunities Available
Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
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Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
Contents                                                                                3
                                                                                        vol 38 no 6

News
                                                             Editor’s Note
4
                                                             Welcome to the December / January
The benefits of FCIA Membership
                                                             issue of Flooring Magazine. Inside
                                                             this issue you will find our Feature
Spotlight On                                                 on All Things Carpet. Where we look
                                                             at the Carpet Institute of Australia’s
10                                                           comprehensive study on the
Small town values equals big growth for flooring retailers   environmental impact of carpet and
                                                             indoor air quality then explain the
Technical Bulletin                                           key issues affecting your health and
                                                             wellbeing. As well as the importance
12                                                           of carpet maintenance and the top
Digital printing – driving flooring onto new realms          five installation tips.

                                                             In this month’s Technical Bulletin,
Feature                                                      the experts at Forbo Flooring
                                                             Systems explain how the adoption of
18                                                           upgraded digital printing technology
All things carpet                                            is driving flooring into new realms,
                                                             customisation and of course
Talking Business                                             installation.

35                                                           The team at Flooring Magazine wish
RLA Polymers – from strength to strength                     all our readers a safe and happy
                                                             2021. Please feel free to contact me
                                                             directly regarding any news or product
Safety                                                       information that you would like us
38                                                           to publish by email at – michelle.
                                                             cammiade@elitepublishing.com.au
The bold brass comeback
                                                             Don’t forget to join our online
Software                                                     community and visit us on Facebook,
                                                             Instagram and Pinterest.
42
Improve your business – Back costing for fun and profit      Until next time, enjoy your read.

Design & Trends                                                Michelle Cammiade
                                                                            Editor
46
Dulux Summer 2021 colour predictions

                                                             Flooring Magazine is now on:

                                                                    @flooringmagazineaustralia

                            Front Cover                             @flooringmagazine

                            Andersens Floor Coverings
                                                                    @flooringmagazine
                            www.andersens.com.au

Flooring December 2020/January 2021                            www.flooringmagazine.com.au
Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
News                                                                                                                          4

                                   The Benefits of FCIA Membership

T
        ake advantage of the only Association                                                 Industry engagement
        which was established to provide                                                      Through the FCIA, Members gain access to
        a voice for every sector of the                                                       peers, industry leaders and influencers. FCIA
flooring industry. We represent the interests                                                 is affiliated with the Australian Industry
of Manufacturers, Suppliers, Retailers,                                                       Group Training Services and collaborates
Commercial Contractors, and individual                                                        with National and state-based flooring
installers to government, industry, training                                                  associations in the pursuit of industry
providers and stakeholders in the Building                                                    excellence.
and Construction sector.

A sustainable workforce
Relax knowing that FCIA is future proofing
the industry by addressing skills shortages      groups on quality assurance for the
though our unique apprenticeship programs,       flooring industry. Our team of independent
apprentice workshops, recognition of             consultants can provide expert advice and
experienced installers, and current, industry    insights into flooring failures, moisture
endorsed learning resources. We source           problems, and Australian Standards.
candidates to take up apprenticeships
in Flooring Technology. FCIA also offers         Influence Key policy decisions
incentives for installers to become qualified    Help overcome decades of government
trainers and mould the next generation of        indifference to the flooring industry
skilled layers.                                  by gaining access to the state and
                                                 commonwealth government policy makers
Member support services                          and regulators, industry stakeholders, and
Gain access to a wealth of information and       funding agencies that should support our
expertise regarding industry best practice       unique industry. FCIA works tirelessly in
in resilient, timber, and carpet installation;   making submissions on Members’ behalf to
updating current skills, participation in        key government funding bodies and industry
technical advisory panels and working            reviews that relate to the Flooring.
                                                                                              We have established a national “learning
                                                                                              community” comprising schools, careers
                                                                                              networks, TAFE and private training
                                                                                              providers, Apprenticeship Network Providers,
                                                                                              leading charities, and government
                                                                                              stakeholders to drive innovation and quality
                                                                                              in the training and recognition of flooring
                                                                                              installers

                                                                                              FCIA Membership offers you a one-stop shop
                                                                                              in strategic advice, best practice solutions,
                                                                                              skills development and products and services
                                                                                              designed to make your business competitive,
                                                                                              successful and compliant.         6

Flooring December 2020/January 2021                                                              www.flooringmagazine.com.au
Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
FCIA Apprentice
Workshops
The FCIA is lifting the profile and reputation of the flooring industry. To drive relevant, up to date flooring
installation skills, FCIA coordinates intensive industry workshops which assists first- and second-year
apprentices in the progression towards their qualification in Flooring Technology.
The FCIA also gives back to the community by targeting these workshops to refurbish the floors of
community buildings, charity organisations or other deserving groups.
These workshops bring together FCIA members, RTO trainers and assessors, experienced installers and
industry technical experts to provide apprentices with an intensive, practical experience in all aspects of
flooring installation. This includes moisture testing, grinding, floor preparation and levelling, plus essential
elements of resilient, carpet, timber and floating floor installation.

These workshops enable the apprentice to:

   •   Capture evidence required for their training for example, photos, videos, work diaries
   •   Support their training and skills with accessible and current online learning
   •   Receive practical assessment of a range of skills on site (as identified by the RTO assessor)
   •   Benefit from personal tuition in areas / skills in which the apprentice may be struggling
   •   Learn specific laying techniques from product specialists and industry experts

  Residential Detail

  Dates                    A residential is held each month in a different state.
                           For the dates relating to your apprentice and business location,
                           please go to www.fcia.org.au/events
  Duration                 1 week (Sunday to Friday inclusive)
  Venue                    This will vary depending on your state.
                           Please go to www.fcia.org.au/events
  Employer Costs           $1,500 plus GST, covering accommodation, transport, and catering (this could
                           be tax deductible - seek confirmation from your accountant)
  Further information      FCIA National Training Manager, 0407 295 149 fwischnewski@fcia.org.au
Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
News                                                                                                                6

 Overview of Member Services                                                               Full  Associate         Member
                                                                                         Members Members          rates apply
 Products and Services

    Industry Trade Card Program                                                                ü          ü
    Industry best practice publications                                                        ü          ü
    Regular Newsletters and industry advice                                                    ü          ü
    Flooring specific insurance packages                                                       ü          ü           ü

    Technical advisory panels (carpet, timber, resilient)                                      ü          ü
    Expert advice on sub-floor preparation and installation issues                             ü          ü
    Participation in Standards reviews and related committees                                  ü          ü
 Consulting Services
    Independent investigations into flooring failure                                           ü                      ü

 Skills and Training
    Workforce development and funding advice                                                   ü          ü
    Access Industry driven, workplace-based apprenticeships model                              ü          ü
    Participation in our unique residential apprentice workshops                               ü          ü           ü

    Advice on apprentice wages and conditions                                                  ü          ü
    Information on employer incentives and subsidies for training                              ü          ü
    Skills recognition for existing installers                                                 ü          ü           ü

    Product installation Masterclasses and professional development                            ü          ü           ü

    Leadership and Small business training programs                                            ü          ü           ü

    Incentives to become a flooring trainer and assessor                                       ü          ü           ü

    Nationally recognised online learning resources                                            ü          ü
    Apprentice recruitment support                                                             ü          ü
 Policy and Influence
    Eligibility to nominate / vote for FCIA board Directorships                                ü
    Participation in Annual General Meetings                                                   ü
    Access to FCIA submissions and policy papers                                               ü
    Australian Standards reviews and technical working groups                                  ü

To find out more call +61 3 9822 6163, email info@fcia.org.au or visit the website at www.fcia.org.au

Flooring December 2020/January 2021                                                                www.flooringmagazine.com.au
Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
Product Update

Innovative technologies at Polivac

2
       020 has been overwhelming for all            The Oscillating Polivibe Sander is
       of us. We have built resilience in the       a new generation sander, powered with a
       face of adversity. The team at Polivac       1.1 kw motor and provides an oscillating
have been taking measures to help promote           speed of 2850 oscillations per minute. It
workplace safety especially during these            is equipped with pivot point design for
difficult times and will continue to work           better distribution of weight and fitted with
closely to support the local and international      additional weight for increased downward
community in 2021.                                  pressure that provides improved sanding
                                                    efficiency.
Polivac is a proud Australian manufacturer
of cleaning equipment and major exporter                                   Polivac Slow-speed
of cleaning technologies worldwide.                                        SV25 Supervac
Their machines are specially designed                                    and high-speed
with innovative technologies to deliver                                SV30 Supervac
performance and productivity that exceeds                              Vacuum Sanders are
industry expectations. They believe in                               equipped with a 400-watt
conducting research and development to                               long life motor which is
build the perfect machine for changing                               fitted into the vacuum
market requirements. With over 70 years of                             canister along with a
knowledge and expertise, the team at Polivac                           by-pass dust separator for
have created the ideal machines for heavy                             superior dust extraction.
duty sanding and carpet steam cleaning.                                Making it super easy to
                                                                       separate and remove dust
The Polivac sanding range is designed                               as compared to standard
for tough sanding jobs. Currently they have                   sanders. Now no need to vacuum
five Polivac sanding machines with functions        after your tough sanding job, these
and features that vary depending on the             machines clean the indoor dusty mess
operator’s requirements. The sanding range          for you. The slow-speed SV25 Supervac
includes the Oscillating Polivibe sander,           Vacuum sander is powered with a 1.1 kw,
                            Supervac SV25           4 pole motor and 188 rpm pad speed. The
                             slow-speed and         high-speed SV30 Supervac Vacuum sander
                             SV30 high-speed        is powered with 1.5 kw, 2 pole motor and
                           vacuum sander            364 rpm pad speed.
                    and Sandivac SV25
                   slow-speed and SV30              Polivac Steam Carpet Extraction
                   high-speed vacuum sander.        machines include the Terminator,
                     All their machines             Terminator Plus, Predator MK1, Predator
                      are manufactured              MK2 and Predator MK3. These versatile
                      in accordance with            and powerful machines have been designed
                       ergonomic design             to provide solutions for small, large scale
                         suggestions which          carpet cleaning and upholstery cleaning.
                          improve efficiency
                            and reduces             The Terminator and Terminator
                              operator’s fatigue.   Plus are compact sized carpet extraction
                                                    machines that fit into the back of     8
Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
Product Update                                                                                                                   8

most station                                                                                    The Predator range includes the MK1,
wagons. The                                                                                     MK2 and MK3, the diverse range is
Terminator                                                                                      fully packed with features that deliver
Plus is equipped                                                                                performance depending on the different
with a 600 PSI                                                                                  requirements. Predator MK1 is equipped
pump (Factory                                                                                   with an 800 PSI max rated pump, factory
set to 500 PSI),                                                                                set to 500 PSI. Predator MK2 2000 psi max
that gives you                                                                                  rated HYPRO pump driven by a 0.56kw
the power and                                                                                   (0.75hp) REGAL motor. Predator MK3 2000
performance                                                                                     psi max rated HYPRO pump, driven by a
of a large machine in a compact body for                                                        1500kw (2 HP) REGAL motor.
maximum manoeuvrability.

Floors for paws

Carpet Court’s new paw-fect pet                 “In the past, the question of ‘which flooring
proof flooring options                          is most suitable for pets’ would have had a
                                                limited answer,” says Darren. “Now, there
Pet ownership comes with numerous               are innovative solutions such as stain
considerations, many of which relate to         resistant carpets, water and odour resistant
the interior and exterior upkeep of your        underlay, hybrid floors and outdoor synthetic
home says Carpet Court Ambassador, Darren       grass that give homeowners the freedom to
Palmer. From plush living rooms, restful        inject style into their home while allowing
bedrooms through to townhouse courtyards,       for life’s little mishaps caused by pets.”
Carpet Court’s new pet proof flooring options
allow pet parents to welcome their fur-babies   “If you love the look and luxurious
into every part of their home.                  feel underfoot of carpet, you cannot go

                                                                                                past Carpet Court’s new UltraPet ranges
                                                                                                comprising of ten colours and three pile
                                                                                                types – Birman, Basenji and Akita. Created
                                                                                                with cutting-edge technology, these
                                                                                                ranges come with a 15-year guarantee
                                                                                                for colourfastness, durability, and stain
                                                                                                resistance. This can be extended to 25 years
                                                                                                when you pair with the UltraPet Underlay.
                                                                                                Best of all, pet ‘potty’ mishaps can be
                                                                                                cleaned easily using cold water given the
                                                                                                carpets repel liquids from penetrating the
                                                                                                fibres.

Flooring December 2020/January 2021                                                                www.flooringmagazine.com.au
Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
Product Update                                                                                                                      9

                                                Something in the middle of the spectrum            likes!), and timber, although the most
                                                will have the best chance of disguising            natural of the bunch, requires a degree of
                                                individual hairs, though regular vacuuming         care to maintain.
                                                is always recommended,” says Darren.
                                                                                                   “Carpet Court’s Hybrid flooring, Stainmaster
                                                In a robust household, using the right             PetProtect, is well suited to withstand the
                                                carpet underlay is a must. “Carpet Court’s         wear and tear from furry family members.
                                                new UltraPet Carpet Underlay has been              With eight contemporary colours, it
                                                engineered to protect against common               is designed to resist pet stains, odours
                                                household spills and pet stains thanks to          and scratching, as well as has anti-skid
                                                its protective barrier, StainShield. It is also    technology,” he says.
                                                treated with a proven antimicrobial which
                                                helps to prevent lingering odours, mould,          Homeowners no longer have to sacrifice
                                                mildew and dust mites - providing hygienic         style for durability thanks to Carpet Court’s
                                                freshness for your home.”                          fetching new pet-friendly ranges. Carpet
                                                                                                   Court’s UltraPet Carpet is priced from $42-
                                                For a more traditional approach to pet             $52 per square meter; Stainmaster PetProtect
Darren recommends that your pet’s fur           friendly floors Darren recommends hard             is priced $59 per square meter; Carpet Court
colour should factor into your colour choice.   flooring. “Tiles and timber can be quite           LuxTurf is priced from $59.95 per square
“Light fur will show up on dark floors,         unforgiving in a household with pets; tiles        meter (all prices are supply only, excluding
just as dark hair will show on light floors.    absorb the cold (which no pet or human             installation costs).

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Newcastle Store - Andersens Growth Continues National Opportunities Available - Elite Publishing
Spotlight On                                                                                                                            10

        Small town values equals big growth for flooring retailers

A
       ndersens Floor Coverings have a long                                                           on customer experience, it will have a
       and rich history in Australia. Founded                                                         Hampton’s style and deliver a welcome and
       on country town values, and the                                                                homely feel. We’re all very excited for the
principles of integrity, honesty and respect,                                                         launch, and Andersens has committed to
the brand continues to grow nationally with                                                           supporting the store opening with a local
new stores already planned for 2021 in NSW,                                                           marketing campaign.”
Victoria and South Australia. Franchisees
Glen and Kristy Shepherd, in the Newcastle                                                            Since Glen and Kristy started operating in
region are the embodiment of these values,                                                            the Newcastle region, turnover has continued
which go hand in hand with Andersens                                                                  to grow year after year. Glen explained,
longevity and expansion in the industry.                                                              "Andersens has been great with supplying
                                                                                                      products that meet and exceed customer
Glen Shepherd explains, “I’d been sub-                                                                demand and expectation, and excellent
contracting as an installer for several Andersens                                                     support from the entire team.”
stores in South East Queensland, between 2007
and 2017, and during that time I got to know                                                          “Looking to the future we want to see
their business and became passionate for what       services complex there with a Swimart, a Wattyl   a continued increase in turnover and
the Andersens brand stands for. So, in January      Paint Shop, a barber, childcare centre, CBI       grow our team so that we can continue
2017, when Kristy and I were looking to start       Blinds and several other family services, and     to support our customers and ensure
something for ourselves, we saw Andersens as        we thought that an Andersens Floor Coverings      every customer interaction and shopping
the perfect opportunity to own our own flooring     shop would fit right in.”                         experience is positive and unmatched as far
business.”                                                                                            as competition goes. And we really think,
                                                     Regarding the Covid situation, Glen said,        with the Andersens brand behind us, our
“We knew the history of Andersens, how it           “Perhaps it isn’t the best time to open a         future plans are very achievable. Andersens
had started as a family business in a small         shop, some people might think, in the             have dedicated trainers who assist with
country town 90km west of Brisbane. When            middle of a global pandemic. But it really        staff training in store, as well as the online
you look at where it came from to where it          wasn’t so bad. We had a lot of support            Andersens Academy to ensure that the
is now – being the most trusted name in             from Andersens during the entire process.         customer experience is consistent.”
floor coverings - it really shows you what’s        We had weekly Zoom meetings, additional
possible. We felt very comfortable getting on       stock was made available, and when other          Andersens is looking to talk with existing
board and joining the Andersens family.”            competitors were withdrawing from the             flooring stores, installers looking to open
                                                    market, Andersens stepped up with a boost in      their own store or even complimentary
“Initially we were operating as a mobile            marketing activities. It was great.”              businesses looking to expand their business
flooring shop, that was our entire business -                                                         into flooring, window furnishings, shutters
we were a flooring company on wheels - but,         “But it wasn’t just the marketing that they       and blinds. Existing stores converting to
as the business started to grow, and there          helped with, they were supportive of the          Andersens are offered financial incentives
was opportunity for business growth and             site we chose and assisted with negotiations      and support, whilst maintaining their local
increased customer demand, we decided the           of the lease. They were able to work with         brand identity and legacy.
time was right to open a retail shop.”              the landlord and their agent and secure
                                                    a market leading incentive. It’s all very         Contact Dean Lightfoot for more
“We chose Warner’s Bay at the northern tip of       exciting.” Glen continued, “This Warner           Information to join the Andersens Family
Lake Macquarie on the very busy Hillsborough        Bay store will actually be the first of the       Mobile: 0408 067 439 Email: dlightfoot@
Road. There was this great little retail and        new Andersens store design. Focusing              andersens.com.au

Flooring December 2020/January 2021                                                                      www.flooringmagazine.com.au
The Respected Name in Floor Coverings for over 60 years
Technical Bulletin                                                                                                               12

        Digital printing – driving flooring into new realms
Brought to you by Forbo

D
         igital transformation has allowed        Some key points to note:                       Installation Guidance Note: Noviweld
         us to replace conventional manual                                                       671 cold weld for PVC Floor
         processes and often go beyond what       • Images always need to be copyright free.     Coverings
manual printing processes could ever think        • Image resolution should be a minimum
of achieving. Digital printing is not new           of 72 – 120 DPI and ideally in Tiff/EPS      General Advice
to the flooring world, however, was rather          format (JPEG and PDF possible). 150 dpi      Noviweld 671 is a solvent based cold welding
clunky in the early days. The adoption of           for Flotex.                                  system that can be used to provide a seamless
upgraded technology is now driving flooring       • Scaling of images needs to be                appearance for PVC floor coverings. It can
into new realms, customisation and of               communicated and dimensions of the           be used as an alternative to hot welding
course installation.                                space shown to all parties especially the    systems and is particularly suitable for
                                                    installer.                                   graphic based, wood and stone effect finishes
Forbo Flooring invested in digital printing       • Pure solid colours are hard to achieve       such as Forbo Eternal. Noviweld 671 is
some time ago and have continued to                 with all printing. Solids are often          suitable for installations with few seams and
expand capabilities and grow technology             achieved in a slight textured pattern of     moderate commercial use.
across different formats. It is now possible        multiple tones.
to print in photo like high definition on 4m      • Allow extra material around perimeter        Very heavy commercial areas such as
and 2m wide project vinyl, safety vinyl or          for walls and odd building shapes as         schools, hospitals, aged care and wet areas
acoustic vinyl. In textile, Flotex provides a       filler pieces are not possible in single     should still be hot welded.     14
perfect base for printing.                          print images.
                                                  • Maximum roll lengths are 25 metres.
Design options can include altering generic       • Lead times will be a little longer than
timber/ stone designs with geometric                standard material due to the printing
overlays or picking your own highlight              process.
colours for a terrazzo visual that matches        • Make sure floor prep is correct and as per
the interior décor. Then there is the               Australian standards AS1884:2012.
complete bespoke option where a client can
personalise their floor from a photo or drawn     Seams and joining large images perfectly:
graphic they have created and are only
required to order 12m2 as min for vinyl. The      • A print overlap of the image on each
process is affordable and waste free. Inserting     sheet needs to be included if multiple
social distancing markers on the floor is now       sheets are running side by side for the
easy and no stickers or individual cutting in       installer to trim and match onsite.
is required. Logos and emblems are simple         • The installer needs to be aware of
and easy to print and combine with standard         the overlap and double cut seams
flooring.                                           accordingly, budgeting for the overall
                                                    width of the image and space.
There are some pointers to be aware of with       • Often hot welding is not used rather cold
digital flooring and this relates mainly to         seam (chemical) welding with Noviweld
the initial setup with image files supplied         671 so as not to distort the design.
for printing and then once printed, the             Below is a specific guide to the cold weld
installation.                                       process.

Flooring December 2020/January 2021                                                                 www.flooringmagazine.com.au
luxury vinyl tiles & planks
made with passion
                               We are excited to release our NEW Allura luxury vinyl tile collection with
                               contemporary designs in wood, stone, marble and terrazzo and available
                               across multiple product constructions. Allura Flex, a popular format in
                               Australia and New Zealand, is a high quality, dimensionally stable LVT with an
                               acoustic comfort backing and leading impact sound reduction result.

                               Unique and matte embossing structures ensure realistic wood visuals
                               with low repetition across planks in each box. There are 50 Flex designs all
                               exclusive to Forbo, stocked locally and ready to go.

                               For more information visit, www.forbo-flooring.com.au/allura.

creating better environments
Technical Bulletin                                                                                                              14

                                                                                                 We expect digital floors will only continue
                                                                                                 to evolve and become a living part of a
                                                                                                 building, whether it be to guide users
                                                                                                 through a space, educate and interact or
                                                                                                 simply convey amazing images and internal
                                                                                                 moods.

Procedure                                       The floor covering can take light foot traffic
Seams in sheet products should be cut as        after approximately 30 minutes. It should be
normal to produce a neat butt joint. As with    protected for several hours from heavy foot
hot welding the welding process should not      traffic across joins.
take place until the adhesive used for the
floor covering has dried.                       • A 40 ml tube of Noviweld 671 will be
                                                  enough for approximately 25 lineal
• The seams to be welded should be clean          metres of seam.
  and dry. Pull a lino knife through the
  seam to remove any possible adhesive          As for all products and projects always
  residues in the seam.                         contact the manufacturer and product
                                                specialist who can walk you through the
• Cover the seam to be welded with a            process. Digital options can add real impact
  smooth masking tape press the tape well       and create unique and creative interiors that
  onto the floor covering to ensure full        go beyond convention.
  adhesion. Cut through the tape tracing
  the seam below with a sharp straight
  blade.

• Alternatively, masking tape can be
  applied either side of the seam as close to
  the seam as possible.

• Place the needle of the nozzle into the
  seam. As soon as the liquid starts to flow
  out pull the nozzle along the seam with
  a slow smooth movement, ensuring
  an overspill of about 1 mm onto the
  masking tape.

• Once the weld is dry remove the masking
  tape. Any spillages onto the floor
  covering should be allowed to dry and
  removed with a sharp knife.

Flooring December 2020/January 2021                                                                 www.flooringmagazine.com.au
by Kenbrock

  Elevate any space whether it be home or office with allure and
  warmth. This striking collection was crafted using authentic
  Australian timbers including Spotted Gum and Blackbutt. With its
  long plank format and commercial grade quality, it really can be
  installed almost anywhere. It is phthalate free with no harmful
  fillers nor harmful plasticisers, giving it a low environmental
  impact and making it safe for the whole family.
  The perfect combination of durability and extravagance.

www.kenbrock.com.au
Retailer of the Month                                                                                                          16
                                                                                              steadily grow the business since then. It
                                                                                              really is a team effort and together they have

        The Complete Package                                                                  built a reputation for service locals describe
                                                                                              as exceptional. Joining Leigh in Devonport
                                                                                              are Michael, Martina, and Jonathan in sales,
                                                                                              with Ian running the warehouse.
Story by Philip Ashley
                                                                                              As store manager, Leigh is still involved
                                                                                              in sales. He loves the challenge of that
                                                                                              environment and enjoys finding flooring
                                                                                              solutions for his clients. It is genuinely
                                                                                              important to him that his clients experience
                                                                                              with Choices Flooring is a positive one and
                                                                                              he can be relied on to follow through with
                                                                                              after sales service. He takes ownership of his
                                                                                              sales; often checking on site in his own time
                                                                                              to make sure a particular job is running
                                                                                              smoothly. Leigh builds relationships with
                                                                                              his clients which results in referrals and
                                                                                              repeat business. He says, “We’re very good at
                                                                                              looking after our Mum’s and Dad’s.”

                                                                                              The Devonport store services the Northwest
                                                                                              coast of the state, a beautiful but sometimes

L
       esley and Chris Smart own and                                                          remote part of Australia. Their clients are
                                               Above: (L-R) Leigh, Ian, Martina and
       operate two Choices Flooring stores                                                    mostly residential customers with new
                                               Jonathan
       on the North Coast of Tasmania.                                                        builds, renovations; insurance work and
Their business is built on the quality and                                                    some commercial jobs, mostly in the
service Choices Flooring Group is well-        Leigh Mitchell heads up the smaller team at    education sector. They get a good number of
known for, and that personal touch that        Choices Flooring Devonport. He has a wealth    new residents seeking a sea-change, with the
only a community-based business can            of experience as an installer for the store    low cost of housing and building incentives
deliver. Lesley said, “We concentrate on the   and joined the sales team in 2008, taking on   currently in place. To keep pace with current
whole customer experience. Tasmania is a       the manager’s role in 2016, the same year      industry trends, the Devonport store recently
small place, and the personal touch is still   he won the Choices Flooring Store Person of    underwent some refurbishment to create a
especially important to our clients.”          the Year (Tasmania) award. Leigh has been      contemporary showroom with plenty of light
                                               instrumental in helping Lesley and Chris       and space.
Choices Flooring Launceston has been part
of Lesley and Chris’s life since 1991 when
they started working for Chris’s father,
Rodney Smart. Rodney had started the
store in the late 1980’s and was one of the
founding members of the Carpet Choice
Group, later to become the Choices Flooring
Group. Lesley and Chris became managers of
the Launceston store in 1998 and purchased
the outlet from Rodney ten years later,
about the time Rodney established the store
in Devonport. In 2013 they bought the
Devonport store when Rodney retired.

Flooring December 2020/January 2021                                                              www.flooringmagazine.com.au
Retailer of the Month                                                                                                                17
                                                                                                  “This year people have invested in their
                                                                                                  homes and we see that in future, working
                                                                                                  from home might continue that trend. We
                                                                                                  still feel the personal touch of good people
                                                                                                  and well-presented stores backed up by
                                                                                                  the high standards of Choices Group are
                                                                                                  essential to providing customers with the
                                                                                                  ultimate retail experience.” Leigh adds, “We
                                                                                                  were doing very well in March before COVID
                                                                                                  and after that, online enquiries increased.
                                                                                                  There’s a greater awareness of social media
                                                                                                  and we think this will continue.”

                                                                                                  Lesley said, “The two stores keep us fairly busy.
                                                                                                  They are about 100 kilometres apart, but we
Team spirit is important to Leigh and his                                                         have a combined team of 23 really good people
team at Devonport, not just on a store level,                                                     that keep things running smoothly. Devonport
but as part of the business as a whole. Lesley                                                    is the third largest city in Tasmania and while
and Chris organise social / team bonding                                                          Choices Devonport is a smaller store, the area is
events and social club weekends away which                                                        still especially important for our business. The
includes staff from both stores. In mid-April,                                                    team there, headed up by Leigh do an excellent
a Coronavirus outbreak in the area forced                                                         job so we’re not traveling there too often. The
the closure of the Devonport store for a                                                          team in Devonport are equipped with the local
few weeks and that opened up a new and           we have here; the quality of the people we       knowledge, work force and services to manage
different sales and service dynamic for the      have here; I’ve never seen it so good. We        any project from start to finish. They are highly
flooring outlet.                                 have an amazing team here in Devonport;          efficient project managers and provide our
                                                 we ride the highs and lows together and if       customers with the complete package.”
Leigh said, “It’s a great community, it’s        something needs fixing, we rally round and
been tough for a lot of people this year, but    get it done for our customers.”
we’ve seen local people supporting local
businesses. Where there’s been a chance to       Lesley, Chris, and Leigh see a positive future
support someone, local people have just got      for the flooring industry in Tasmania. They
in and done it. I’ve been involved with the      invest in their success with an apprentice
Devonport store for eleven years now and for     training program and tradespeople in
the last couple of years the team and morale     addition to their subcontractors. Lesley said,

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18

                                      All Things Carpet

                                                    Indoor air quality
Feature
                                                    Brought to you by the CIAL

                                                    Australians typically spend 90% of their
                                                    time indoors - so indoor air quality is an
                                                    important factor in protecting health and
                                                    wellbeing.

                                                    The main factors that affect indoor air
                                                    quality are:

                                                    • Inadequate ventilation which may
                                                      occur if heating, ventilating and
                                                      air-conditioning systems (HVAC) are
                                                      ineffective

                                                    • Chemical contaminants from inside
                                                      and outside the building – these include
                                                      volatile organic compounds (VOCs)

                                                    • Biological contaminants e.g. bacteria,
                                                      moulds, pollen

                                                    Extensive research is being undertaken to
                                                    evaluate the effects of products on indoor
                                                    air quality. Many countries have instituted
                                                    standards and voluntary codes of practice
                                                    that set guidelines for indoor air quality.

                                                    The Carpet Institute of Australia Limited is
                                                    conducting a comprehensive study of the
                                                    environmental impact of carpet, and indoor
                                                    air quality is part of this investigation. Here,
                                                    we cover the key issues.

                                                    VOC Emissions
                                                    VOC emissions consist of a range of
                                                    volatile organic compounds which at room
                                                    temperature may be released from materials
                                                    or products in the form of gases. Some of
                                                    the common sources of VOCs in the indoor
                                                    environment are cleaning agents and
                                                    polishes, cosmetics and deodorants, dry

Flooring December 2020/January 2021                    www.flooringmagazine.com.au
Feature                                                                                                                       19

cleaned clothing, building materials (e.g.                                                    toxic VOCs and trapping particulates
adhesives, laminates, caulking compounds,             When compared to                        present in indoor air. For example, carpets
medium density fibre board), furnishings
(furniture, drapery and floor coverings),
                                                   other building materials                   irreversibly remove VOCs, including the
                                                                                              toxics formaldehyde, sulphur dioxide and
office equipment (e.g. photocopiers and laser       with significant indoor                   nitric oxide.
printers), cigarette smoke and air drawn
from outside.
                                                     exposure, carpet is a                    Carpets and Airborne Particles
                                                  minor contributor to VOC                    Carpet also has a beneficial effect by
The health effects depend on the specific                                                     trapping small particles in the fibre mass
composition of the VOCs present and the
                                                  emissions. Approximately                    and removing them from the air we breathe.
length of human exposure. Build-up of VOCs       90% of all VOCs discharged                   A recent scientific study found that carpet
in indoor environments have been associated                                                   reduces dust in the air to half of that found
with sick building syndrome.                    from carpet dissipate within                  with hard flooring systems.
                                                    2 days of installation.
Carpets and VOC Emissions                                                                     Carpet made in Australia and New Zealand
As part of the manufacturing process, carpet                                                  generally meets Australian requirements for
is generally baked in a finishing oven at                                                     indoor air quality including the National
150°C to 170°C. This drives off most of         With good room ventilation, new carpet VOC    Occupational Health and Safety Commission
the volatile chemicals including solvents       emissions will drop below most indoor air     occupational limits and the National Health
in adhesives and raw materials, leaving a       quality criteria within a few days.           and Medical Research Council Interim
product with a low remaining VOC content.                                                     National Indoor Air Quality Goals.
The VOC most commonly associated with           New carpet VOC emissions are approximately
new carpet is 4-phenylcyclohexene (4-PC) –      3 milligrams per square metre per hour (mg/   Importance of Carpet Maintenance
a by-product of the manufacture of synthetic    m2.h). After 96 hours, carpet VOC emissions   Frequent vacuuming and periodic deep
latex. 4-PC has a low odour threshold (0.5      fall to less than 1% of the initial value.    cleaning by a trained operator is essential
parts per billion) so its presence can be                                                     for ensuring carpet stays in good condition.
detected at extremely low concentrations        In addition, carpet has a purifying impact    The Standard – AS/NZS 3733:2018 Textile
when the carpet is first laid.                  on indoor air quality by absorbing some       floor coverings – Cleaning maintenance

Flooring December 2020/January 2021                                                              www.flooringmagazine.com.au
Feature                                                                                                                         20

                                                                                                • Vacuum the floor after the old carpet and
                                                                                                  underlay have been removed.

                                                                                                • Operate the ventilation system at the
                                                                                                  normal room temperature for 72 hours
                                                                                                  after installation. If possible open
                                                                                                  windows and doors to maximise fresh
                                                                                                  airflow.

                                                                                                • If carpet adhesives are used, ask for a low
of Residential and Commercial Carpeting           Installation Tips                               VOC emitting water-based adhesive.
provides guidance for good cleaning practice.
For a referral to a trained operator, contact     • The area should be ventilated with          • If you are sensitive to VOC emissions,
SRCP (Specialised Restoration & Cleaning            fresh air during installation to avoid        leave the premises during and
Professionals) Free Call 1800 621 872 or            re-circulation of air. Most emissions         immediately after carpet installation.
https://srcp.org.au A properly maintained           dissipate quickly with adequate air
carpet should have only positive effects on         exchange and ventilation.                   web www.carpetinstitute.com.au
Indoor Air Quality.

     Manufacturing Robotics – Man and Machine Together

Futureproof manufacturing with                    over half of all British jobs by 2040. That   In my experience this won’t happen. We
BBS – Australia’s local carpet                    will mean the automation of 15 million        need to take a deep breath and relax - the
installation accessories maker                    existing jobs through robotics.               situation for manufacturing workers is

It is certain that robots and intelligent         In America the Boston Consulting
machines will replace a greater number of         Group predicts that within 5 years
human manufacturing tasks in the near             robots will perform 25% of all American
future. Indeed, this process is already well      manufacturing.
underway in Australian factories as well as in
our everyday lives.                               In this climate it is natural to fear that
                                                  machines will one day take everyone’s
The rise of the machine has long been             job. If we let then robots serve as
predicted in science fiction, and is              firefighters, policemen, cooks and
having a growing impact in Australian             taxi drivers will humans end up
manufacturing. Outside the factory it doesn’t     serving machine overlords?
take imagination to realise that the driverless
cars and drones that are being tested today       And more specifically what will
will be the delivery and transport systems of     happen to factory workers when as
the future.                                       robots arrive in greater numbers in
                                                  our workplaces? Are we heading for
In Britain the chief economist at the Bank        human obsolescence?
of England forecasted that robots could take

Flooring December 2020/January 2021                                                                www.flooringmagazine.com.au
Feature                                                                                                                        21

    not as dire as it sounds. Instead of stealing                                                    It is more likely that that humans will end
    human jobs artificial intelligent systems and                                                    up working with these machines, rather
    robotics are more likely to help the factory                                                     than being replaced by them. We might
    workers of the future to do their jobs better.                                                   even become their colleagues. In this future
                                                                                                     the workers who prosper will be the ones
    Australian is an open market for the supply                                                      who cope best working alongside machines.
    of goods where only the competitive can
    prosper. Open competition creates a pressure                                                     At BBS we have been investing in robotics
    for us all to be more productive, and to         And while most jobs have repetitive or          for many years to eliminate repetitive and
    be more efficient we will need the latest        strenuous tasks that will be chopped away       strenuous tasks from our carpet gripper
    technologies – in this case robots - working     by robotics, we should expect new jobs          and tape production lines. Our success at
    alongside us.                                    created at the same time.                       automating repetitive tasks has improved
                                                                                                     our competitiveness and the quality of work
    These smart machines should be recognised        This is because our robotic systems need        for everyone. Through this approach we
    as new tools in the hands of skilled workers     humans too. Each generation of machine          can be relatively optimistic, though not
    rather than the dystopian overseer that          technology needs to be installed, modified,     complacent, about the future of robotics
    some fear. After all, jobs don't get replaced    programmed, run and maintained. And this        and manufacture here in Australia.
    by robots or other cognitive technologies,       can only be done by a new generation of
    only tasks do.                                   smarter Australian workers.                     web www.bbscarpetgripper.com.au

                                                                                                                                   SureTrim®
                                                                                          Raw Oak Scotia
                                                     Honest. Australian. Quality

                    15mm                      18mm                  20mm Rounded                   20mm Modern

                                                     Stain to match your timber floor
                                       18mm
      15mm

                                                                                                      8mm
                                                                     7mm

             15mm                             18mm                            21mm                             20mm

2 / 75 Zenith Road, Dandenong, VIC, 3175, Australia
Tel: +61 3 9793 2244 EMAIL: info@bbsfp.com                                                                  BBS Flooring Products
Feature                                                                                                                                  22

                              Long lasting comfort with Redbook

W
            hether replacing old, out of date      Colour is one of the most important aspects
            carpet, buying for the first time or   to consider when choosing carpet as it
            just giving their home a colour        impacts the ambience of a room. It can help
makeover, there are many things for your           alter the appearance of a room’s size and
customers to consider when selecting carpet.       shape and makes the most of natural and
Which rooms of your home will be carpeted          artificial light. When selecting new carpet,
and how much foot traffic is likely? Do they       your customers should take home a sample
have children and/or pets? What is your            (or order one online at www.redbookcarpets.
décor style? Considering these factors will help   com) and view it in their home at various
to decide on the best carpet for a home. As a      times of the day, as the colour can appear        Triexta is the top performer across the
rule, they should seek to purchase the highest     different under varying lighting sources.         board with superior built-in stain resistance,
quality carpet that they can afford, so they       Darker, multi-coloured, and patterned carpets     easy maintenance (cleans with just water),
can continue to enjoy it for years to come.        are especially effective at hiding soiling        durability and softness. Recognised as
                                                   compared to solid shade, lighter carpets.         one of the most trusted accreditations,
The longevity, appearance and texture of                                                             Redbook triexta carpet is officially certified
a carpet is largely determined by its fibre        Texture is also an important consideration.       Australian Made. Redbook triexta carpet is
type. Many Redbook carpets are durable,            As well as providing visual appeal, carpet        also certified Declare Red List Free. Certified
stain resistant and fade resistant, so             texture adds dimension to a room. Carpets         Red List Free products provide complete
Redbook carpets can provide long lasting           with soft, lustrous, long pile can be             ingredient disclosure, that reveal zero Red
comfort in the home. Carpet performance            susceptible to tracking (flattening), while       List chemicals for peace of mind in selecting
is related to the amount and quality of fibre      plush and twist carpet constructions can          a healthier floor covering.
in the pile. The higher quality of the fibre       show pile reversal (commonly known as
and the denser it is packed, the better the        shading or watermarking) characteristics          Solution Dyed Nylon (SDN) is durable,
performance.                                       which are a matter of personal taste and          versatile and available in a wide range of
                                                   should be taken into account when selecting       styles. This is a popular fibre that is resilient
                                                   carpet. Textured and loop pile carpet offer a     and easy to clean.
                                                   more uniform finish.
                                                                                                     Polyester provides great value all-round.
                                                   Carpet is a substantial investment and            It provides a balance between comfort and
                                                   requires proper care to keep it attractive over   durability. With wear, stain, and fade resistance,
                                                   time. Customers can protect their investment      polyester offers a stylish look for less.
                                                   and prolong the life of their carpet by
                                                   establishing a regular maintenance                Polypropylene carpet is a great value
                                                   schedule.                                         option. This entry level carpet is anti-static
                                                                                                     and resistant to moisture and mildew.
                                                   Carpet fibre types explained
                                                   Finding new carpet is simple with Redbook.        Redbook now offers a free online sample
                                                   Easily compare fibre types across a wide          service, with take home carpet samples sent
                                                   range of colours and styles to select the         directly to customers. They can select up
                                                   perfect carpet. Your customers can browse         to three samples from the Redbook carpet
                                                   with confidence, knowing that Redbook             ranges online.
                                                   carpets are made to the highest standards in
                                                   Australia.                                        web www.redbookcarpets.com

Flooring December 2020/January 2021                                                                      www.flooringmagazine.com.au
Feature                                                                                                                              24

                               Carpet – the King of floorcoverings

I
     f 2020 has taught us anything, we have                                                       sound and reducing it from bouncing off the
     learnt that things can change very                                                           floor surface, but carpet also traps dust that
     quickly. Normal is suddenly not what                                                         would otherwise circulate in the atmosphere
it once was, and the importance of having                                                         contaminating the air we breathe.
some consistency in an ever-changing world
is now more important than ever before.                                                           In recent times, Beaulieu Australia have
                                                                                                  become part of the Beaulieu International
Carpet has been a proven constant in our                                                          Group (B.I.G) a vertically integrated
lives as it has been around in one form                                                           company that not only produces semi-
or another for many thousands of years.                                                           finished and finished floorcoverings as
Starting out as hand crafted rugs and                                                             well as fabrics but is also established in the
evolving into the broadloom machine tufted                                                        chemical supply chain. B.I.G have over 5000
carpets of today. Carpet is the largest selling                                                   employees, have 47 plants and offices and
floorcovering by volume in history.                                                               operate in 17 countries, a great resource for
                                                                                                  Beaulieu Australia to drawn upon.
Flooring trends come and go, with the
current flavour of the month being vinyl
planks. There is no doubt that this new           Beaulieu Australia are proud producers of
trend has had a major impact on carpet            locally made high quality tufted carpets.
sales, not only in Australia but around the       Produced in their 5 Star, Greenstar
world. It is now more important than ever;        environmentally friendly state of the art
we draw on all our experience and expertise       production facility in Yatala, Queensland.
to create carpets that represent value for        The staff, many of whom have been part of
money with new innovative features and            our Beaulieu family for over 20 years, are
benefits to ensure carpet remains the King of     highly skilled in their roles and take pride    Beaulieu’s goal, is to continue to explore and
floorcoverings well into the future.              in knowing the products they produce are        push the boundaries of sustainability in all
                                                  going into Australian homes and businesses      aspects of their production processes. 2021
                                                  making them a more comfortable space to         will see the introduction of carpets with new
                                                  inhabit and work. Carpet is in their DNA,       and exciting environmental credentials in
                                                  with their Executive Management team            both their residential and commercial ranges.
                                                  alone having over 150 years combined
                                                  experience in the carpet industry.              With the latest styles, colours and
                                                                                                  innovations, Beaulieu have a carpet to suit
                                                  With the use of advanced technologies, they     every situation. Whether it be the lounge
                                                  can now produce carpets that are not only       room, bedroom, classroom or the office they
                                                  visually appealing and durable but are safe     have a product to suit your space.
                                                  for consumers and the environment.
                                                                                                  To explore the possibilities and find where
                                                  Beaulieu research and development has led       you can inquire about their ranges, please
                                                  them to create products that debunk all the     visit their website or contact one of their
                                                  myths surrounding carpet contributing to some   friendly customer service staff for details.
                                                  common respiratory and allergenic conditions.
                                                  Carpet not only reduces noise by absorbing      web www.beaulieu.com.au

Flooring December 2020/January 2021                                                                  www.flooringmagazine.com.au
Carpets made in Australia,
by Australians,
for Australia’s future.
                                            Beaulieu Australia
                                          is the premier producer of
                                     environmentally friendly textile floor
                                            coverings in Australia.

                               Select carpets have been approved by
                                    the National Asthma Council
                                     Sensitive Choice Program.

                                               Activecare Exclusive.

                                                         Proudly Investing
                                              in Australian Manufacturing
                                                               Since 1973

www.beaulieu.com.au

                                                                                             Sales   1800 777 007
                                                                                             Beaulieu of Australia Pty Ltd
The self-renewing odour destroying carpet treatment
                                                                                             PO Box 6160
                                                                                             Yatala DC, Qld 4207

                                                          5 STAR GREEN STAR RATED BUILDING
Feature                                                                                                                               26

                                         5 Wonders of Wool Carpets

O
        ffering a combination of luxury,
        longevity and aesthetic value – wool
        carpets can take homes from stark to
inviting almost instantly. Flooring Magazine
explores its many benefits.

1 - High on style and personality
Wool carpets feel naturally soft and
luxurious – making it ideal for introducing
comfort and character into any home.
Naturally curly, they also bring in a textural
element, elevating a home's overall appeal.
Signature offers a choice of high-pile loop
or sisal-wool carpets across 4-metre widths.
This makes it perfect for covering large
indoor spaces. The chunky loops on the top
layer lend smoothness while also offering        Signature's wool carpets are not only             4 - Creating quiet indoor spaces
extra spring and cushioning in the yarn.         durable, withstanding daily foot traffic in       Owing to its fibrous nature, higher weight
                                                 busy households, but with a little love and       and pile density, wool carpeting improves
2 - Durable, safe and long-lasting               care, can easily last decades. They are also      a room's acoustic performance, reducing
A naturally resilient fibre, wool has better     naturally soil-resistant, preventing dirt from    impact sound, airborne noise and sound
crush resistance and can retain its original     getting entrenched in the carpet's fibres. From   transmission compared to rugs made from
appearance compared to other fibres. This        a safety perspective, wool exhibits excellent     synthetic fibres.
ensures carpets bounce back into shape even      flame resistance and is difficult to ignite.
after being crushed.                                                                               5 - Good for the environment
                                                 With their ability to minimise slips and          As a 100% biodegradable, renewable and
                                                 trips – there is a lower likelihood of injuries   sustainable material – wool is kinder
                                                 from falls, making it a safe flooring choice,     to the planet compared to several other
                                                 especially with children.                         synthetic fibres. In landfills, wool piles tend
                                                                                                   to decompose without leaving any harmful
                                                 3 - Ideal for all-year comfort                    residues.
                                                 Signature's wool carpets offer thermal
                                                 insulation in cold weather – ensuring a           Many of Signature's high-end European
                                                 warm feel indoors. During summers, wool           wool carpets are crafted entirely of undyed
                                                 feels breathable and has a cooling effect.        wool using premium wool yarns. Carpets are
                                                 Thanks to its anti-microbial and anti-            available in multiple weights, constructions
                                                 bacterial properties – the carpet also inhibits   and colour options ranging from deep
                                                 the growth of mould and mildew, making            charcoal to light and milder tones. With
                                                 it the right choice of flooring in humid          maintenance, wool carpets will stand the
                                                 and damp weather. Low on toxins and               test of time – automatically maximising the
                                                 odours – Signature's wool carpets make for        return on the customer's investment.
                                                 a healthier flooring alternative indoors and
                                                 are naturally hypoallergenic.                     web www.signaturefloors.com.au

Flooring December 2020/January 2021                                                                   www.flooringmagazine.com.au
Feature                                                                                                                               28

               Customer carpet regrets and how to avoid them

A
        s any good retailer will know, looking                                                      expertise. With large wheels, glide plates,
        after the long-term interests of                                                            efficient air flow, height adjustable brush
        customers and the products they have                                                        rollers and high-performance filtration,
bought can reap huge ongoing benefits, not                                                          SEBO premium vacuum cleaners are the
only by reducing the number of call-backs                                                           gold standard in debris removal and can
and complaints but by building customer                                                             remove up to 92% of soil from carpets.
satisfaction and gaining repeat sales. In the
case of carpets, providing advice on care                                                           First impressions last
is an important part of the sales process                                                           Flooring appearance is vital for first
and should include guidance on which                                                                impressions in a healthcare setting, according
vacuum cleaner is best suited for the carpet                                                        to SEBO, who says there is nothing worse than
purchased.                                                                                          walking into a hospital foyer and seeing that
                                                                                                    the carpet is worn, dirty and covered in debris.
SEBO is no ordinary vacuum cleaner                                                                  “This is usually due to using the wrong
supplier. Their niche is the ability to identify                                                    cleaning equipment,” said Collins.
and provide vacuum cleaners with specific
features best suited to particular carpet types                                                     “Regular vacuuming is recommended by
and fibres, it is referred to as ‘Pairing’.        Carpet manufacturers recommend the SEBO          most carpet manufacturers as the best way
                                                   K3 Premium Barrel (9682AU) and SEBO              to care for carpets correctly, yet the majority
If your sales staff are nervous to provide         Felix Premium Upright (9809AU) vacuum            of consumers purchase the wrong kind
vacuum cleaner recommendations, let SEBO           cleaners with specially designed SEBO ET1        of vacuum for the maintenance of their
guide them with these top Pairing tips.            powerheads (pictured) which allow the user       flooring product.”
                                                   to switch the brush roller off for straight
100% wool loop care                                suction cleaning and 4-level brush height        Recommend SEBO vacuum cleaners to
Suction only… it’s not that simple                 adjustment with uniquely crafted optional        your customers for the correct care and
Not all suction vacuums are suitable for           delicate brush roller (5010GE) for gentle        maintenance of their flooring investment,
wool loop carpets. Kristine Collins, Product       and effective removal of loose fibres and fuzz   your flooring manufacturer does. Better yet,
Manager for SEBO Australia explains: “Some         from the looped surface.                         save your customers time and money from
suction only vacuum cleaners available in                                                           purchasing the wrong vacuum cleaner,
the market can damage the loop and cause           Heavyweight cut pile Twist / Plush               supply a SEBO BS Series Twin Motor or SEBO
fuzziness across the carpet surface due to the     SEBO X7’s vacuuming success when                 Professional G5 single motor vacuum cleaner
poor design of the combination head and            others fail                                      with your modular carpet tile package.
coarse retracted bristles.”                        Not all vacuums can handle heavyweight cut
                                                   pile twist or cut pile plush carpets. Collins    SEBO – Sensitive Choice Partner
A powerhead for 100% wool loop carpet?             explains, “Vacuums with concentrated or very     Not only do SEBO vacuums clean the floor,
Are you crazy?                                     sealed suction can prove difficult to operate    they also enhance the air by removing
SEBO’s good vacuum design and correct              on cut pile twist or cut pile plush carpets.”    maximum debris and filtering allergens
carpet cleaning knowledge is behind the                                                             from the air expelled.
technology capable of maintaining 100%              SEBO X7 BOOST Automatic Upright
wool loop pile carpets in accordance with a        – Gold Standard                                  The equation is simple Carpet + SEBO
carpet manufacturer’s recommendations.             Made in Germany, SEBO is the market leader       Vacuum = Better Indoor Air Quality.
                                                   in commercial upright vacuum cleaners
                                                   and their domestic range benefits from this      web www.sebo.com.au

Flooring December 2020/January 2021                                                                    www.flooringmagazine.com.au
E a s yVACUUM CLEANER SOLUTIONS                                         BROUGHT TO YOU BY

Customer Problem
Current vacuum cleaner has concentrated
suction, is hard to push or cuts-out when
used on Cut Pile Twist or Cut Pile Plush.

Solution
SEBO X7 Boost Automatic Upright (91542AU)
Features high filtration, large wheels, glide
plate, full air flow, adjustable brush height.

Result
Customer satisfaction, correct carpet care.
                                                         SEBO X7 BOOST BEST FOR CUT PILE TWIST

                                                             Customer Problem
                                                             Pilling or fuzzing of 100% Wool Loop Pile.

                                                             Solution
                                                 SEBO        SEBO Delicate Green Brush
                                                             Roller (5010GE) used with either:
                                                             SEBO K3 Premium Barrel (9682AU)
                                                             SEBO Felix Premium Upright (9809AU)

                                                             Both vacuums feature height adjustable
                                                             brush roller and suction only vacuuming.
                                                 Other
                                                             Result
                                                             Improved appearance, customer satisfaction,
SEBO FELIX BEST FOR 100% WOOL LOOP                           correct carpet care.

Dense and often with impervious backing - there's
a SEBO commercial vacuum cleaner to suit any
carpet tile, premise size and operator type.

Twin Motor - SEBO BS Series
             SEBO Dart Series
Single Motor - SEBO Professional G5
               SEBO Automatic XP Series

Result
Better Indoor Air Quality (IAQ), 100% lint pick up
customer satisfaction, correct carpet care.
                                                          SEBO COMMERCIAL FOR CARPET TILES

  Trusted.                                                                 Improve customer satisfaction
                                                                             and speak with SEBO today:
  Approved.                                                                       Ph:1300 697 326
  Recommended.                                                               support@sebo.com.au
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