New Era Of POP IS HERE! - Retail Real Estate Consulting
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
New Era Of POP IS HERE!
Our VISION
To become
The biggeSt outlet
& entertainment
centre In Europe
We are developing new level of
entertainment
claSSic carS INTERActive dionSauŘI dinoSauria MAJALAND hotel
gallery TERRAce VR PRAgue PARK & SPA
Opened Opening opening
in July 2020 in 2021 In 2022
4 3 1
2
1 claSSic carS
gallery
6 5
2 interactive
terrace
3 5
dinoSauŘI MAJALAND
VR FAMILY PARK
4 dinoSauria
muSeum prague 6 hotel
and SPA
New era of POP is here!
In 2021, we are launching our 2 biggest
projects of entertainment – Dinosauria
Museum Prague and Majaland, that will
help us grow significantly in all our key
business indicators. Stay part of our
successful future!
Romana beneŠová
ceo kaprain group
NEW entertainment POP Footfall
openingS IN 2021
of 2021
100% growth
dinoSauria MAJALAND
muSeum Family In 2021 we expect a 100% increase in footfall compared to
PRAgue PARK current numbers, thanks to the new strategy focused on
entertainment and especially thanks to the new projects
Dinosauria Museum Prague and Majaland.
2 New entertainment Game changerS of 2021
dinoSauria
muSeum prague
300 000 coming
New viSitorS in SPRING
Per YEAR! 2021
5+
Real FOSSIL
WORLDWIDE unique PRIVATE collection
SKeletonS
of real dinoSaurS’ FOSSIL SkelletonS on diSplay.
70% PLUS ORIGINAL BONES OF THE DINOSAURS.
AR & VR
experience eDUcATIONAL, enjoyable, memorable, entertaining
FOR WHOLE FAMILY, BUT ALSO FOR ScHOOL
cLASeSS and STUDENTShundredS 5+ AR & VR And
Of milionS Original reality much
inveSTED foSSILS exp. MORe
Experience our planet 150 and 60 millions years ago. Come and see the real fossilized skeletons of majestic
creatures of land and sea - more than 70% complete skeletons of Diplodocus, Allosaurus, Triceratops and two
Mosasaurs. Visit the T-rex world in our unique virtual reality room, walk and fly through natural sceneries,
interact with dinosaurs closely. Get some more insight and relax in our cinema.coming in SPRING 2021
FAMILY PARK
MAJALAND
300 000 coming
New viSitorS in autumn
Per YEAR! 2021unique
Family park
In czech rep. licenSed, SucceSSful model from abroad
With no competition in czech republic15+
Family MORE than 15 big family merry-go-round attractionS
attractionS
in unique deSign of Maja BEE WORLD
On 10 000 m2 indoor and outdoor10.000 m2 15+ direct And
Indoor & big Door much
outdoor attractionS To outlet MORe
Enjoy more than 15 big thematic attractions for kids in 10.000 m2 indoor and outdoor space directly connected
with the outlet. Developed in license cooperation with one of the leading European parks. Including indoor
place for celebrations, restaurant and subsequently an outdoor playground.New era haS already Started In 2020
OPENING event 15.7. 2020 Engine claSSic caRS biggeSt private collection GALLery of world’S moST famouS car brandS
OPENING event 15.7. 2020 Interactive Panoramic viewS On landing planeS Viewing terrace With real-time flightS information
OPENING event 15.7. 2020 dinoSauŘI LAteST VR technology game VR covering area of 200 M2
New entertainment opening covered moSt off/ONline and Social media In czech republic July – AUG. OUTcomeS POPULATION 2020 300+ Reach 35%
2019 - 2020 performance
We evaluate the results for the first year as completely
positive even stressing out all key indicators grew up
compared to the previous period before rebranding.
Even though in 2020 we face a major pandemic impact
hard influencing the whole retail market despite that we
are very proud to report in general positive increases in
key kpi’s on comparable level herewith underlining even
the future bigger outlet segment importance. In any
case, we expect much better results with the already
step-by-step realizing new vision strategy.
tomÁŠ DUROŇ
Centre directorRetail
Footfall
& LeaSING 1 million
performance Yield (€/m2) +25% vS. 2018
2019 ATV 40 €
ATV OF Tax free
Shopper 190 €MAY
performance WORking dayS -35%
2020 vS. 2019 SALeS +27%
TRAFFIc +13%
cR 11,4% (+2,1 ppt)JUNe SALeS +2,73%
performance
TRAFFIc FLAT
2020 vS. 2019
cR 12,4% (+1,9 ppt)
SALeS PER VISITOR +5,25%
Despite the fact that traffic was at the same level
as in 2019, there was growth in sales due to the
positive trend in other KPIs.SALeS +16,75%
TRAFFIc +3,17%
JULY
performance cR 11,72% (+0,35 ppt)
2020 vS. 2019 SALeS PER VISITOR +13,69%
SOLD PIeceS +14,32%
NR. OF BILLS +18,8%
Thanks to the aggressive discount policy of tenants, we
observe a sharp increase in the number of receipts and
units sold, which resulted in more than 16% growth in sales.SALeS +14,17%
TRAFFIc +16,01%
AUGUST
performance cR 10,15% (-0,65 ppt)
2020 vS. 2019 UPT +2,45%
SOLD PIeceS +35,13%
NR. OF BILLS +13,17%
A comprehensive campaign covering all channels (TV, social,
radio, OOH) brought the effect in terms of increased traffic. The
opening of new units and other components of entertainment
(VR Dinosaurs) has expanded TA includ. families with children.ABOUT POP AIRPORT
premium
Shopping experience
30 000 under AIR perfect Superior SAFe
SQM THE ROOF conditioned location ServiceS placeOLD PRAGUE
Interior deSIGN
winner
beST of
realty
201870 boutiqueS
200 premium brandS
30 to 70% DIScOUNTS
And
MORecafeS & reStaurantS
PeRFecT
LOcATION 25
MIN
5
MIN
5 minutes to Prague Airport
BY
cAR
15 minutes to metro A
25 minutes to Downtown
PUBLIc 8x a day to Prague Airport
BUS Every 30 minutes to metro AShuttle buS FOR FRee Direct connection with metro A Bořislavka, 7 days a week, for free → To metro A: Every 60 min., 15 min. ride
buSineSS Potential of POP AIRPORT
BUSINeSS POTeNTIAL Děčín
LOcAL
Česká Liberec
Lípa
Hradec
Litoměřice Turnov Králové
Chomutov
Mladá Jičín
Boleslav
Karlovy
Pardubice
Vary
Praha Poděbrady
Kladno
2,0 mil. households
90
min.
4,6 mil. inhabitants
Purchase power 36 mld. eur Benešov
Tachov
Příbram
Plzeň
60 1,2 mil. households Havlíčkův
Brod
min. 2,4 mil. inhabitants
Klatovy
Purchase power 22 mld. eur Tábor
Písek
30 0,5 mil. households
min. 1,25 mil. inhabitants
Purchase power 10 mld. eurBUSINeSS POTeNTIAL
TOURISM cHALLeNGING
chAPTeR!
cZ 21 MIL. VISITORS
8 MIL. AIRPORT PASSENGERS (TOURISTS)
PRAGUe
2,14 MIL. PASSENGERS
FORe WE DO NOT EXPECT THESE NUMBERS
caST IN FOLLOWING 2 YEARS!be part of
The biggeSt
outlet &
entertainment
centre In EuropePOPAIRPORT.CZ |
2019
INFO@POPTEAM.CZ | +420 702 222 433
ADDRESS: KE KOPANINĚ 421, 252 67 TUCHOMĚŘICE, PRAHA – ZÁPADYou can also read
