NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING

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NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
New Era
Of POP
IS HeRe!
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
Our VISION

                    To become

             The biggeSt outlet
              & entertainment
                  centre In Europe
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
We are developing new level of

entertainment

claSSic carS    INTERActive   dionSauŘI     dinoSauria    MAJALAND    hotel
  gallery         TERRAce        VR       MUSeUM PRAgue    praha      & SPA

                 Opened                           Opening            opening
               in July 2020                        in 2021            In 2022
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
4   3   1

                            2       5
1   claSSic carS
    gallery
                    6
2   interactive
    terrace

3                                   5
    dinoSauŘI                           MAJALAND
    VR                                  praha

4   dinoSauria
    muSeum prague                   6   hotel
                                        and SPA
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
New era of POP is here!
  In 2021, we are launching our 2 biggest
   projects of entertainment – Dinosauria
Museum Prague and Majaland Praha, that
   will help us grow significantly in all our
 key business indicators. Stay part of our
                        successful future!

                   Romana beneŠová
                     ceo kaprain group
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
NEW entertainment                       POP expected
   openingS IN 2021
                                           Footfall

                                      100% growth

  dinoSauria    MAJALAND
muSeum PRAgue    praha     In 2021 we expect significant increase in all key retail
                           indicators compared to current numbers, thanks to the new
                           strategy focused on entertainment and especially thanks to
                           the new projects Dinosauria Museum Prague and Majaland
                           Praha.
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
2 New
entertainment
Game changerS
of 2021
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
dinoSauria
                                 muSeum prague

400 000        coming
New viSitorS   in SPRING
Per YEAR!      2021
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
5+
Real FOSSIL
                         WORLDWIDE unique PRIVATE collection
SKeletonS
              of real dinoSaurS’ FOSSIL SkelletonS on diSplay.
                     70% PLUS ORIGINAL BONES OF THE DINOSAURS.
NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
AR & VR
experience   eDUcATIONAL, enjoyable, memorable, entertaining
                          FOR WHOLE FAMILY, BUT ALSO FOR ScHOOL
                                          cLASeSS and STUDENTS
hundredS                 5+                 AR & VR               And
                Of milionS            Original              reality               much
                 inveSTED              foSSILS               exp.                MORe

Experience our planet 150 and 60 millions years ago. Come and see the real fossilized skeletons of majestic
creatures of land and sea - more than 70% complete skeletons of Diplodocus, Allosaurus, Triceratops and two
Mosasaurs. Visit the T-rex world in our unique virtual reality room, walk and fly through natural sceneries,
interact with dinosaurs closely. Get some more insight and relax in our cinema.
coming
in SPRING
2021
majaland
praha

           450 000        coming
           New viSitorS   in autumn
           Per YEAR!      2021
unique
Family park
In czech rep.   licenSed, SucceSSful model from abroad
                   With no competition in czech republic
15+
Family        MORE than 15 big family merry-go-round attractionS
attractionS
                             in unique deSign of Maja BEE WORLD
                              On 10 000 m2 indoor and outdoor
10.000 m2                15+                  direct                And
                Indoor &                big                  Door                 much
                outdoor             attractionS            To outlet              MORe

Enjoy more than 15 big thematic attractions for kids in 10.000 m2 indoor and outdoor space directly connected
with the outlet. Developed in license cooperation with one of the leading European parks. Including indoor
place for celebrations, restaurant and subsequently an outdoor playground.
New era
haS already
Started
In 2020
Entertainment
 OPENING event
 July 2020

Engine claSSic caRS           biggeSt private collection
GALLery               of world’S moST famouS car brandS
Entertainment
 OPENING event
 July 2020

Interactive       Panoramic viewS On landing planeS
Viewing terrace    With real-time flightS information
Entertainment
 OPENING event
 July 2020

dinoSauŘI        LAteST VR technology game
VR                 covering area of 200 M2
OUTLeT & eNTeRTAINMeNT centre

 POP                                                     POP
outlet                                              entertainment

                                                    VIeWING    claSSic carS   MAJALAND
                                                    TERRAce      gallery       praha

                                            dinoSauŘI
                                                         dinoSauria      Hotel       AND
                                                          MUSeum        And SPA      MORE
         And more                              VR
                                                           PRAgue

#POPOUTLET                                              #POPentertainment
2019 - 2020
performance
We evaluate the results for the first year as completely
positive even stressing out all key indicators grew up
compared to the previous period before rebranding.
Even though in 2020 we face a major pandemic impact
hard influencing the whole retail market despite that we
are very proud to report in general positive increases in
key kpi’s on comparable level herewith underlining even
the future bigger outlet segment importance. In any
case, we expect much better results with the already
step-by-step realizing new vision strategy.

                                      tomÁŠ DUROŇ
                                  Centre director
Retail
              Footfall
& LeaSING                       1 million

performance   Yield (€/m2)      +25%   vS.   2018
2019          ATV               40 €
              ATV OF Tax free
              Shopper           190 €
MAY
performance     WORking dayS   -35%

2020 vS. 2019   SALeS          +27%

                TRAFFIc        +13%

                cR             11,4% (+2,1 ppt)
JUNe            SALeS                          +2,73%
performance
                TRAFFIc                        FLAT
2020 vS. 2019
                cR                             12,4% (+1,9 ppt)

                SALeS PER VISITOR              +5,25%

                Despite the fact that traffic was at the same level
                as in 2019, there was growth in sales due to the
                positive trend in other KPIs.
SALeS                             +16,75%

                TRAFFIc                           +3,17%
JULY
performance     cR                                11,72% (+0,35 ppt)

2020 vS. 2019   SALeS PER VISITOR                 +13,69%

                SOLD PIeceS                       +14,32%

                NR. OF BILLS                      +18,8%

                Thanks to the aggressive discount policy of tenants, we
                observe a sharp increase in the number of receipts and
                units sold, which resulted in more than 16% growth in sales.
SALeS                              +14,17%

                TRAFFIc                            +16,01%
AUGUST
performance     cR                                 10,15% (-0,65 ppt)

2020 vS. 2019   UPT                                +2,45%

                SOLD PIeceS                        +35,13%

                NR. OF BILLS                       +13,17%

                A comprehensive campaign covering all channels (TV, social,
                radio, OOH) brought the effect in terms of increased traffic. The
                opening of new units and other components of entertainment
                (VR Dinosaurs) has expanded TA includ. families with children.
ABOUT
POP AIRPORT
premium

                                     Shopping              experience

30 000   under          AIR       perfect       Superior        SAFe

 SQM     THE ROOF   conditioned   location      ServiceS       place
OLD PRAGUE
Interior deSIGN

                  winner
                  beST of
                  realty
                  2018
70 boutiqueS
200 premium brandS
30 to 70% DIScOUNTS

                       And
                      MORe
cafeS &

reStaurantS
PeRFecT

LOcATION                                      25
                                              MIN

                                         5
                                        MIN

          5 minutes to Prague Airport
  BY
 cAR
          15 minutes to metro A
          25 minutes to Downtown

PUBLIc    8x a day to Prague Airport
 BUS      Every 30 minutes to metro A
Shuttle
buS FOR FRee

Direct connection with metro A Bořislavka,
7 days a week,
for free →

To metro A: Every 60 min., 15 min. ride
buSineSS
Potential of
POP AIRPORT
BUSINeSS POTeNTIAL                                                 Děčín

LOcAL
                                                                                Česká                    Liberec
                                                                                 Lípa

                                                                                                                                        Hradec
                                                                Litoměřice                                      Turnov                  Králové
                                                    Chomutov
                                                                                                      Mladá              Jičín
                                                                                                     Boleslav
                                          Karlovy
                                                                                                                                     Pardubice
                                           Vary

                                                                                        Praha           Poděbrady
                                                                             Kladno

               2,0 mil. households
 90
 min.
               4,6 mil. inhabitants
        Purchase power 36 mld. eur                                                         Benešov

                                      Tachov
                                                                     Příbram
                                                        Plzeň

 60            1,2 mil. households                                                                                       Havlíčkův
                                                                                                                           Brod
 min.          2,4 mil. inhabitants
                                                      Klatovy
        Purchase power 22 mld. eur                                                      Tábor

                                                                      Písek

 30            0,5 mil. households
 min.         1,25 mil. inhabitants
        Purchase power 10 mld. eur
BUSINeSS POTeNTIAL

TOURISM                               cHALLeNGING
                                          chAPTeR!

  cZ     21 MIL. VISITORS

         8 MIL. AIRPORT PASSENGERS (TOURISTS)
PRAGUe
         2,14 MIL. PASSENGERS

 FORe    WE DO NOT EXPECT THESE NUMBERS
  caST   IN FOLLOWING 2 YEARS!
be part of
  The biggeSt
    outlet &
entertainment
centre In Europe
POP.CZ   |
                           2019
             JAN.MURANSKY@POPTEAM.CZ   |   TOMAS.DURON@POPTEAM.CZ

 ADDRESS: KE KOPANINĚ 421, 252 67 TUCHOMĚŘICE, PRAHA – ZÁPAD
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