NEW ERA OF POP IS HERE! - RETAIL REAL ESTATE CONSULTING
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We are developing new level of entertainment claSSic carS INTERActive dionSauŘI dinoSauria MAJALAND hotel gallery TERRAce VR MUSeUM PRAgue praha & SPA Opened Opening opening in July 2020 in 2021 In 2022
4 3 1 2 5 1 claSSic carS gallery 6 2 interactive terrace 3 5 dinoSauŘI MAJALAND VR praha 4 dinoSauria muSeum prague 6 hotel and SPA
New era of POP is here! In 2021, we are launching our 2 biggest projects of entertainment – Dinosauria Museum Prague and Majaland Praha, that will help us grow significantly in all our key business indicators. Stay part of our successful future! Romana beneŠová ceo kaprain group
NEW entertainment POP expected openingS IN 2021 Footfall 100% growth dinoSauria MAJALAND muSeum PRAgue praha In 2021 we expect significant increase in all key retail indicators compared to current numbers, thanks to the new strategy focused on entertainment and especially thanks to the new projects Dinosauria Museum Prague and Majaland Praha.
5+ Real FOSSIL WORLDWIDE unique PRIVATE collection SKeletonS of real dinoSaurS’ FOSSIL SkelletonS on diSplay. 70% PLUS ORIGINAL BONES OF THE DINOSAURS.
AR & VR experience eDUcATIONAL, enjoyable, memorable, entertaining FOR WHOLE FAMILY, BUT ALSO FOR ScHOOL cLASeSS and STUDENTS
hundredS 5+ AR & VR And Of milionS Original reality much inveSTED foSSILS exp. MORe Experience our planet 150 and 60 millions years ago. Come and see the real fossilized skeletons of majestic creatures of land and sea - more than 70% complete skeletons of Diplodocus, Allosaurus, Triceratops and two Mosasaurs. Visit the T-rex world in our unique virtual reality room, walk and fly through natural sceneries, interact with dinosaurs closely. Get some more insight and relax in our cinema.
coming in SPRING 2021
majaland praha 450 000 coming New viSitorS in autumn Per YEAR! 2021
unique Family park In czech rep. licenSed, SucceSSful model from abroad With no competition in czech republic
15+ Family MORE than 15 big family merry-go-round attractionS attractionS in unique deSign of Maja BEE WORLD On 10 000 m2 indoor and outdoor
10.000 m2 15+ direct And Indoor & big Door much outdoor attractionS To outlet MORe Enjoy more than 15 big thematic attractions for kids in 10.000 m2 indoor and outdoor space directly connected with the outlet. Developed in license cooperation with one of the leading European parks. Including indoor place for celebrations, restaurant and subsequently an outdoor playground.
New era haS already Started In 2020
Entertainment OPENING event July 2020 Engine claSSic caRS biggeSt private collection GALLery of world’S moST famouS car brandS
Entertainment OPENING event July 2020 Interactive Panoramic viewS On landing planeS Viewing terrace With real-time flightS information
Entertainment OPENING event July 2020 dinoSauŘI LAteST VR technology game VR covering area of 200 M2
OUTLeT & eNTeRTAINMeNT centre POP POP outlet entertainment VIeWING claSSic carS MAJALAND TERRAce gallery praha dinoSauŘI dinoSauria Hotel AND MUSeum And SPA MORE And more VR PRAgue #POPOUTLET #POPentertainment
2019 - 2020 performance
We evaluate the results for the first year as completely positive even stressing out all key indicators grew up compared to the previous period before rebranding. Even though in 2020 we face a major pandemic impact hard influencing the whole retail market despite that we are very proud to report in general positive increases in key kpi’s on comparable level herewith underlining even the future bigger outlet segment importance. In any case, we expect much better results with the already step-by-step realizing new vision strategy. tomÁŠ DUROŇ Centre director
Retail Footfall & LeaSING 1 million performance Yield (€/m2) +25% vS. 2018 2019 ATV 40 € ATV OF Tax free Shopper 190 €
MAY performance WORking dayS -35% 2020 vS. 2019 SALeS +27% TRAFFIc +13% cR 11,4% (+2,1 ppt)
JUNe SALeS +2,73% performance TRAFFIc FLAT 2020 vS. 2019 cR 12,4% (+1,9 ppt) SALeS PER VISITOR +5,25% Despite the fact that traffic was at the same level as in 2019, there was growth in sales due to the positive trend in other KPIs.
SALeS +16,75% TRAFFIc +3,17% JULY performance cR 11,72% (+0,35 ppt) 2020 vS. 2019 SALeS PER VISITOR +13,69% SOLD PIeceS +14,32% NR. OF BILLS +18,8% Thanks to the aggressive discount policy of tenants, we observe a sharp increase in the number of receipts and units sold, which resulted in more than 16% growth in sales.
SALeS +14,17% TRAFFIc +16,01% AUGUST performance cR 10,15% (-0,65 ppt) 2020 vS. 2019 UPT +2,45% SOLD PIeceS +35,13% NR. OF BILLS +13,17% A comprehensive campaign covering all channels (TV, social, radio, OOH) brought the effect in terms of increased traffic. The opening of new units and other components of entertainment (VR Dinosaurs) has expanded TA includ. families with children.
ABOUT POP AIRPORT
premium Shopping experience 30 000 under AIR perfect Superior SAFe SQM THE ROOF conditioned location ServiceS place
OLD PRAGUE Interior deSIGN winner beST of realty 2018
70 boutiqueS 200 premium brandS 30 to 70% DIScOUNTS And MORe
cafeS & reStaurantS
PeRFecT LOcATION 25 MIN 5 MIN 5 minutes to Prague Airport BY cAR 15 minutes to metro A 25 minutes to Downtown PUBLIc 8x a day to Prague Airport BUS Every 30 minutes to metro A
Shuttle buS FOR FRee Direct connection with metro A Bořislavka, 7 days a week, for free → To metro A: Every 60 min., 15 min. ride
buSineSS Potential of POP AIRPORT
BUSINeSS POTeNTIAL Děčín LOcAL Česká Liberec Lípa Hradec Litoměřice Turnov Králové Chomutov Mladá Jičín Boleslav Karlovy Pardubice Vary Praha Poděbrady Kladno 2,0 mil. households 90 min. 4,6 mil. inhabitants Purchase power 36 mld. eur Benešov Tachov Příbram Plzeň 60 1,2 mil. households Havlíčkův Brod min. 2,4 mil. inhabitants Klatovy Purchase power 22 mld. eur Tábor Písek 30 0,5 mil. households min. 1,25 mil. inhabitants Purchase power 10 mld. eur
BUSINeSS POTeNTIAL TOURISM cHALLeNGING chAPTeR! cZ 21 MIL. VISITORS 8 MIL. AIRPORT PASSENGERS (TOURISTS) PRAGUe 2,14 MIL. PASSENGERS FORe WE DO NOT EXPECT THESE NUMBERS caST IN FOLLOWING 2 YEARS!
be part of The biggeSt outlet & entertainment centre In Europe
POP.CZ | 2019 JAN.MURANSKY@POPTEAM.CZ | TOMAS.DURON@POPTEAM.CZ ADDRESS: KE KOPANINĚ 421, 252 67 TUCHOMĚŘICE, PRAHA – ZÁPAD
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