MIDO X RED BULL CLIFF DIVING - Swatch Group
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Press Release MIDO X RED BULL CLIFF DIVING A partnership of extreme precision Le Locle, 9 April 2019 – Created in 1944, the Ocean Star collection of timepieces is celebrating its 75th anniversary! To celebrate this event, Mido has signed a partnership with the Red Bull Cliff Diving World Series, the world’s most prestigious cliff diving competition. The Swiss watchmaking brand and the sporting event share the same passion and the same ambitions: to surpass themselves and innovate continually to achieve perfection. The athletes Jonathan Paredes of Mexico and the Italian Alessandro De Rose, two great names in this breath taking discipline, are joining Mido as Friends of the Brand. Superlative in every way, the Ocean Star Diver 600 was chosen by Mido to symbolise this partnership of extreme precision, performance, and pure lines. Mido – A century of watchmaking innovation and excellence Swiss brand Mido has been a global benchmark in mechanical watchmaking for a century. Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which the brand's unique expertise rests. In addition, the refined lines of Mido timepieces endow them with a resolutely timeless design. The Red Bull Cliff Diving World Series – The best cliff divers on the planet Since 2009, the Red Bull Cliff Diving World Series has provided a platform for aesthetic free-falls and dives of ever growing complexity, spotlighting the sport’s finest athletes as well as the most promising talents and in 2014 it introduced a Women’s World Series. In its 11th season, the sport's best athletes will once again leap, twist and somersault from heights of up to 27m at speeds in excess of 85km/h with no protection, except their concentration, skill and physical control during seven demanding competitions around the world. Download video Red Bull Cliff Diving Credit: Red Bull Content Pool Credit: Dean Treml/Red Bull Content Pool (Jonathan Paredes) The Ocean Star Diver 600 – Superlative in every way Extreme precision, performance, and pure aesthetics: Mido and Red Bull Cliff Diving were made for each other. The watchmaking brand and the sporting event share the same passion and the same ambitions: to surpass themselves and innovate continually to achieve perfection. Mido's Ocean Star Diver 600 epitomises these values. Superlative in every way, this extraordinary diving watch combines high precision and unfailing reliability. This ISO 6425-certified model is water-resistant up to a pressure of 60 bars (600 m / 1968 ft.) and is equipped with a helium valve. Its robust case is fitted with a ceramic ring whose numerals, engraved onto the bezel, are filled with Super-LumiNova Grade X®: an innovation that enables diving time to be read with extreme accuracy, whatever the visibility conditions. The heart of this exceptional model is a distillation of watchmaking innovations: the Calibre 80, a COSC-certified chronometer movement with a silicon balance-spring, combines exceptional autonomy of up to 80 hours of power reserve with extraordinary accuracy and shock- resistance. Mido SA - Ch. des Tourelles 17 - 2400 Le Locle - T +41 32 933 35 11 - F +41 32 933 35 00 - mido@mido.ch - www.midowatches.com
Mido is delighted to team up with Red Bull Cliff Diving and partner two major international athletes: Jonathan Paredes from Mexico and Alessandro De Rose from Italy, who have now become Friends of the Brand. The perfect resonance between the event's values and those of the Swiss brand led Mido to sign this sporting partnership. Credit: Dean Treml/Red Bull Content Pool (Jonathan Paredes) Franz Linder, President of Mido, is delighted with the partnership: “We are very pleased to be the Official Performance Partner of the Red Bull Cliff Diving World Series 2019. Cliff diving requires extreme precision and exceptional performance: skills that are perfectly in line with Mido's values and watches.” To the emerald waters of the Philippines 24 of the best cliff divers in the world – 14 men and 10 women – will meet on 13 April in the idyllic surroundings of El Nido, Palawan in the Philippines, for the launch of the 11th season of the Red Bull Cliff Diving World Series. The subsequent stops, not to be missed: • 12 May: Dublin, Ireland • 2 June: Polignano a Mare, Italy • 22 June: São Miguel, Azores, Portugal • 14 July: Beirut, Lebanon • 24 August: Mostar, Bosnia and Herzegovina • 14 September: Bilbao, Spain Credit: Andreas Sacherer/Red Bull Content Pool (El Nido, Philippines) #SuperPrecise #OceanStarDiver600 #Midowatches MIDO Georges Schaeren chose to found Mido on 11 November 1918, on the same day as the Armistice. Since this symbolic date, Mido has continued to look towards the future with confidence, sustained by the visionary strength of its founder. In 2018, the brand celebrated its 100th anniversary by continuing along the path set out by Georges Schaeren and the values that have been an essential part of Mido’s DNA for a century: timeless design, quality materials and technical innovation. Today, Mido is based in the town of Le Locle in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”. Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting‑edge technology, automatic movements renowned for their excellence and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. For a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking. www.midowatches.com Mido SA - Ch. des Tourelles 17 - 2400 Le Locle - T +41 32 933 35 11 - F +41 32 933 35 00 - mido@mido.ch - www.midowatches.com
TECHNICAL INFORMATION M026.608.11.041.00 Movement: automatic Mido Caliber 80 Si (ETA C07.821 base), COSC-certified chronometer, 11½’’’, Ø25.60 mm, height: 5.22 mm, 25 jewels, 21,600 vph, ELINFLEX mainspring, silicone balance-spring, decorative disc with transferred Si logo on the balance bridge. Finely decorated chronometer movement with blued screws, oscillating weight decorated with Geneva stripes and Mido logo. Functions: HMSD. Adjusted on 5 different positions for high accuracy. Up to 80 hours of power reserve. Case: satin-finished and polished 316L stainless steel, polished and satin-finished bezel with ceramic ring featuring engraved numerals filled with Super-Luminova Grade X® and a unidirectional blocking function. Ø43.5 mm, 2 pieces, sapphire crystal with anti-reflective treatment on both sides, screwed crown and case back. Starfish engraved and polished on the case back, helium valve, finely decorated Si chronometer movement, water-resistant up to a pressure of 60 bar (600 m/1968 ft). Bracelet: satin-finished and polished 316L stainless steel integrated into the case, folding clasp. Dial: lacquered blue, polished applied indexes with white Super-Luminova ®, date at 3 o'clock. Hands: diamond-cut and satin-finished, skeletonised and filled with white Super- Luminova Grade X® for easy readability at night. Mido SA - Ch. des Tourelles 17 - 2400 Le Locle - T +41 32 933 35 11 - F +41 32 933 35 00 - mido@mido.ch - www.midowatches.com
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