Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
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Microlearning in Practice 2018 Suncoast ATD Ascend Conference Steve Lee Co‐Founder, Studio Executive September 21, 2018
Why Are You Interested In? Vote on your top interest: 1. faster to develop 2. just in time learning 3. easier to sell to learners 4. want to know what all the fuss is about 5. need greater effectiveness
Why Are Concerned About? Vote on your top concern: 1. lack of context 2. seems just like performance support 3. content is too complex 4. need a better LMS to implement
Design Principles Microlearning events are short enough that completing them “on the go” doesn’t negatively affect the learning experience. A single microlearning event is focused on one skill or topic. Microlearning is multiplatform when it serves the program’s learning goals.
Recurring Trends – Micro Learning SHORT Short enough so that completing them “on the go” doesn’t negatively affect the learning experience. FOCUSED A curriculum may be comprised of many individual microlearning events, but each one is focused on a single skill or topic. MULTI‐PLATFORM Microlearning is multi‐platform when it serves the program’s learning goals.
Why Is It Trending Now? • Microlearning is associated with: – Small, focused content or activities – Distributed practice – Repetition – Lots of user data • Not new concepts, but tech is making it easier to take advantage of these facets of learning
Latest Relevant Trends – Micro Learning MOTIVATIONAL Primary rationale to introduce, peak interest, create desire, establish value or prepare for what is next. ORDERED The creation of a useful adaptive flow, progression, escalation for the curriculum. VALUE/PRIDE Creating the sense of time‐based return on investment. Drives referrals.
Motivational ‐ Extrinsic Rationale • Promotional • Gating • Incentive • Create Desire to Engage • Personal Gain • Double Payoff (Reminder)
Motivational ‐ Recurrence Driving Factors • Fun • Addictive • Engagement to Continue • Value through Access and Connections
Motivational ‐ Intrinsic Rationale • Reinforce Known • Highlight Unknown • Goal Setting • Establishing Context – The Big Why • Tees Up Depth
Motivational ‐ Blended Rationale • Learn to Critique • Partial Intrinsic and Extrinsic • Desire to Rate/Share • Sense of Purpose
Ordered – Daisy Chained Progression Path • Personalized • Linked • Motivational • Pulled • Ordered
Ordered – Time/Gate Released Progression Path • Scheduled • Leveled • Unlocked • Certification?
Value ‐ Personalized Profiling • Creating or Selecting Learning Paths • Creating Relevance • Goal Setting • Power in Social
Value ‐ Progress Tracking Setting and Reaching Goals • Profiles (Data Collection) • Badging • Escalating Levels of Effort • Power in Social
United Capital – Personalized Learning 1
Manhattan Ace – Gamification 1
Jamba Juice – Gamification 1
Case Study Mary Kay University 2
Mary Kay Business Need: Create an engaging, intuitive online university for new beauty consultants to help them learn, perform and excel on a day to day basis. Solution: Mobile Mirco-learning Portal • Social Learning • Collaboration • e-learning modules • Job aides • Facilitated conversations • Motivational videos Results: • Over 3.2 million engagements • Significant increase in completion rates and user satisfaction • Quick, easy to create, update and maintain content repository “Winner of numerous awards for Micro Learning” 2
Mary Kay – Personalized Learning “Winner of numerous awards for Micro Learning” 2
The Learning Library Framework Module Completion Data Presenter Course Menu Structure Module • Component 1 • Coverflow • Filtered 1 • Component # Custom • LMS LMS Database Module • Component 1 or 2 • Component # Existing LMS/LRS Database Module • Component 1 X • Component # External Content Audio Excel or Images Component HTML5 Code Component Content JSON/XML Files Exporter Google Docs Spreadsheets (0ne Per Component) Video 2
Q&A Steve Lee Co‐Founder, Studio Executive January 17th, 2018
Thank You! Steve Lee Co‐Founder, Studio Executive January 17th, 2018
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