Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive

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Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Microlearning in Practice
2018 Suncoast ATD Ascend Conference

                       Steve Lee
                       Co‐Founder, Studio Executive

                                    September 21, 2018
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
What is microlearning?
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Why Are You Interested In?

Vote on your top interest:
   1. faster to develop
   2. just in time learning
   3. easier to sell to learners
   4. want to know what all the fuss
       is about
   5. need greater effectiveness
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Why Are Concerned About?

Vote on your top concern:
   1. lack of context
   2. seems just like performance
       support
   3. content is too complex
   4. need a better LMS to implement
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Design Principles

Microlearning events are short enough that
completing them “on the go” doesn’t negatively
affect the learning experience.
A single microlearning event is focused on one skill
or topic.
Microlearning is multiplatform when it serves the
program’s learning goals.
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Recurring Trends – Micro Learning

SHORT
Short enough so that completing them “on the go” doesn’t negatively affect
the learning experience.

FOCUSED
A curriculum may be comprised of many individual microlearning events, but
each one is focused on a single skill or topic.

MULTI‐PLATFORM
Microlearning is multi‐platform when it serves the program’s learning goals.
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Why Is It Trending Now?

• Microlearning is associated with:
  – Small, focused content or activities
  – Distributed practice
  – Repetition
  – Lots of user data

• Not new concepts, but tech is making
  it easier to take advantage of these
  facets of learning
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Latest Relevant Trends – Micro Learning

MOTIVATIONAL
Primary rationale to introduce, peak interest, create desire, establish value or
prepare for what is next.

ORDERED
The creation of a useful adaptive flow, progression, escalation for the
curriculum.

VALUE/PRIDE
Creating the sense of time‐based return on investment. Drives referrals.
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Motivational ‐ Extrinsic

   Rationale

   •   Promotional
   •   Gating
   •   Incentive
   •   Create Desire to Engage
   •   Personal Gain
   •   Double Payoff (Reminder)
Microlearning in Practice 2018 Suncoast ATD Ascend Conference - Steve Lee Co Founder, Studio Executive
Motivational ‐ Recurrence

      Driving Factors

      •   Fun
      •   Addictive
      •   Engagement to Continue
      •   Value through Access and Connections
Motivational ‐ Intrinsic

   Rationale

   •   Reinforce Known
   •   Highlight Unknown
   •   Goal Setting
   •   Establishing Context – The Big Why
   •   Tees Up Depth
Motivational ‐ Blended

   Rationale

   •   Learn to Critique
   •   Partial Intrinsic and Extrinsic
   •   Desire to Rate/Share
   •   Sense of Purpose
Ordered – Daisy Chained

   Progression Path

   •   Personalized
   •   Linked
   •   Motivational
   •   Pulled
   •   Ordered
Ordered – Time/Gate Released

   Progression Path

   •   Scheduled
   •   Leveled
   •   Unlocked
   •   Certification?
Value ‐ Personalized

      Profiling

      •   Creating or Selecting Learning Paths
      •   Creating Relevance
      •   Goal Setting
      •   Power in Social
Value ‐ Progress Tracking

      Setting and Reaching Goals

      •   Profiles (Data Collection)
      •   Badging
      •   Escalating Levels of Effort
      •   Power in Social
United Capital – Personalized Learning

                                         1
Manhattan Ace – Gamification

                               1
Jamba Juice – Gamification

                             1
Case Study

  Mary Kay University

                        2
Mary Kay
 Business Need:
 Create an engaging, intuitive
 online university for new beauty
 consultants to help them learn,
 perform and excel on a day to
 day basis.
 Solution: Mobile Mirco-learning Portal
 • Social Learning
 • Collaboration
 • e-learning modules
 • Job aides
 • Facilitated conversations
 • Motivational videos

 Results:
 • Over 3.2 million engagements
 • Significant increase in completion rates
   and user satisfaction
 • Quick, easy to create, update and
   maintain content repository

                 “Winner of numerous awards for Micro Learning”

                                                                  2
Mary Kay – Personalized Learning

       “Winner of numerous awards for Micro Learning”

                                                        2
The Learning Library Framework
                                                                                    Module Completion Data
                                             Presenter
Course Menu
Structure            Module           • Component 1
• Coverflow
• Filtered             1              • Component #
                                                                                                        Custom
• LMS                                                                                                LMS Database

                     Module           • Component 1
                                                                                                           or
                       2              • Component #
                                                                                                         Existing
                                                                                                    LMS/LRS Database
                     Module           • Component 1
                       X              • Component #

  External Content
    Audio
                                                                                        Excel or

            Images
                           Component
                           HTML5 Code
                                                     Component Content
                                                       JSON/XML Files
                                                                         Exporter    Google Docs
                                                                                     Spreadsheets
                           (0ne Per Component)

    Video

                                                                                                                       2
Q&A

      Steve Lee
      Co‐Founder, Studio Executive

                   January 17th, 2018
Thank You!

         Steve Lee
         Co‐Founder, Studio Executive

                      January 17th, 2018
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