Concept VZ 2020 "Give the Social Network back to the people" - VZ.net
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Concept VZ 2020
„Give the Social Network back to the people “
Agneta Binninger – CEO
1
Table of content
1 Current Resources studiVZ & meinVZ
2 Concept New Platform & Business Amendments
3 Launch Strategy & Reach
2
#1 Current Resources studiVZ & meinVZ
Status Quo
Current Resources studiVZ & meinVZ
9.7 High 68%
Mio. Accounts, Email Brand recognition Affluent users
Addresses and 400 and media attention at the age of 25-45
Mio. Fotos
Founded in 2006 Female/Male
Age 16-59 20 Mio. users peak Ratio: 50/50
3
#2
Concept New Platform
& Business Amendments
4
The Problem:
For us er over 20 years , there is often a frus tration with current soc ial media:
• Facebook has become overloaded and commercial.
• WhatsApp is restricted in tools.
• Instagram is only for the selfies.
S oc ial online life is nowadays controlled and dominated by commerc ial algorythms .
We want to do it differently!
5#2 Concept New Platform & Business Amendments
Solution: Concept VZ – A network for and from the people
Respond to latest user needs:
Private social group network and
secure handling of data.
Helpful tools to organize and connect groups of any topic people
are passionate about (e.g. local clubs, meet ups, hobbies,
universities, games).
Modular system to customize groups for every day life.
Userfriendly journey and easy to use for every age.
All data hosted in Germany and respectful handling of data.
NO tracking of data OUTSIDE of the network, only VISIBLE and
targeted advertisement
6#2 Concept New Platform & Business Amendments
The new VZ
Concept & Add-on`s New VZ
Possibilty to import former accounts to new VZ.
Possibility to import 400 Mio. student pictures and social
games.
Fully responsive site optimized for mobile usage.
Prospective Revenue Share for active group owner and
content creators
7S oc ial group network to eas ily organize
chat groups , connec t and promote loc al
clubs and communities .
Think of WhatsApp with features suc h as Doodle, Event Calendar, Foto Gallery and
Loc ation Map!
Think of Fac ebook without sc rolling your private data and giving you a revenue
s hare!
Not perfec t, not an Influenc er? Come on, join us !
8#2 Concept New Platform & Business Amendments
The new VZ
Where Are We Going Next?
USP Modular Group System
Keep existing USP Prospective Revenue Share
1. Choose your type of group:
key features
Forum, Chat Group or Channel For active users,
Groups group owners and
2. Customize feature such as
Privacy content creators
Doodle, Calendar for Events,
Location Map or Foto Gallery
Data protection as valuable asset for Expand groups by adding useful Engaging activity and acceptance for
the German market features advertising
Optimize our strongest features: Groups & Privacy + Revenue Share
9#2 Concept New Platform & Business Amendments
The new VZ
Use Cases for Costumized Groups
Chat Group Channel Forum
Better organize your next Use VZ to create a Discuss your favorite topic on a
girls/ boys night out with community around your deeper level, organize all topics
doodle calendar and a Travel Vlog with useful formating around children & familiy or
location map tools present your club in a better way
Suggest dates for a bachelor party, Use the channel for video uploads or Add sub topics, pin threads and add
add foto and video galery blog your story calendar to share related events
German group platform to connect and manage clubs, hobbies, events, blogs, universities etc.
10#3
Launch Strategy &
Reach
11#4 Launch Strategy
Make use of Assets and Company Infrastructure
PR-Network Data Base Data Import
VZ is a well-known brand with a huge brand awareness,
User base of 9.7 Mio. Email Teasing inactive users for instance
equally for press and media. Users still have an
addresses to reach out for account to import 400 Mio. former studiVZ
emotional relationship towards the brand.
transfer. pictures to new platform.
VZ still polarizes and ANY story will easily take off in the
media. Especially during launch time, from lifestyle to
news media as well B2B media, will be interested in the
new business model.
12#3 Launch Strategy
Generate User Content to create Network Effects from the Start
Micro Influencer Best of Former Groups Native and Video Ads
Accounts
Micro Influencers like you and Formerly known for our funny Groups set up by partners and integrated
me post videos and threads on groups we will set up the Top 20 in user content.
their VZ Channels on a daily again such as „Scheiß Party, wenn Viral posts and clips seeded on a regularl
base. ich meine Hose finde gehe ich base at Youtube and Influencer Channels.
nach Hause“ group ☺.
13#4 Advertising Formats & Reach
New VZ
Reach and Target Group
Login Data Ad Impressions and Target Group
Page Views
Assumptions 1.5 to 3 Mio. Each page has one premium ad and native ads Age of 25-45
registrations during first
Each visitor creates 10 Page Views minimum 10 AI´s
two months. You and me
In total 15.000.000 AI´s and 15.000.000 PI´s
Login data for targeting (with 1,5 Mio UU) Female/Male
age, gender, location and And 30.000.000 AI`s and 30.000.000 PI`s
(with 3 Mio UU) Ratio: 50/50
interests.
14Thank
you. Agneta Binninger
a.binninger@vznetworks.de
+49 174 378 68 22
15
VZ Networks GmbH, Reinhardt Str. 47, 10117 BerlinYou can also read
