MEDIA PACK - South is the new quarterly lifestyle magazine for the people of the southern South Island.
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SPRING EDITION 2022
The lifestyle magazine for southern New Zealanders
South
M E D I A PAC K
South is the new quarterly lifestyle magazine for
the people of the southern South Island.
SPRING EDITION 2022
SOUTH IS . . .
• The new lifestyle South is the new quarterly reaches 28,000 households,
magazine for southern lifestyle publication for the and drops to high volume
New Zealanders. people of the southern South locations reach thousands
Island. more readers.
• A quality publication
with a long life on The Winter 2022 issue was Covering what’s happening
reader’s coffee tables. welcomed by the region’s both in the urban centres and
readers, with its great mix of the regions, SOUTH features
• Distributed quarterly
stories on film, music, sport, in-depth stories on the people,
within the Otago Daily
Times, and to cafes, fashion, books, drinks, and places, and things that those
hotels, motels, and much more. living here want to know about:
information centres. Full of quality editorial content Food & wine / Travel / Festivals
• The perfect vehicle for tailored to the unique lifestyles / Design & architecture /
showcasing seasonal found in Otago and Southland, Fashion & beauty / Interior
products and events. SOUTH is inserted in the Otago design / Business / Art &
Daily Times at the beginning of culture / Outdoor living /
• An exciting new way each season. Adventure sport / Events /
for advertisers to reach
Fitness
readers. Through this distribution it
South also presents excellent opportunities for seasonal advertising features:
Spring Summer Autumn Winter
Home & living Holidays and festivals Weddings Snow sports
Fashion Outdoor living Fashion Dining
Health and fitness Christmas Easter events Wine
The print edition of South will be augmented by both a website and social media presence.
Read the Winter 2022 issue online at www.southmagnz.co.nz/digital-edition
SPRING EDITION 2022
SOUTH MAGAZINE ADVERTISING AND
SPONSORED CONTENT RATES
• Inside front cover $3250
• Back cover $3000
• Inside back page $2750
• Sponsored Content (Available for full page and half page sizes) + 20%
• Talk to your sales consultant for annual deals
• Full page $2500
• Third page $950
• Half page $1300
• Quarter page $825 • Eighth page $400
All prices exclude GST
SPRING EDITION 2022
SOUTH MAGAZINE AD SPECS
Please supply artwork as PDF files with all type
converted to outlines to: nic.dahl@alliedpress.co.nz
Full page: 245mm high x 230mm wide
BLEED OPTION: + 12.5mm from type area
(size above) to trim + 5mm bleed
1/3 page landscape: 85mm high x 230mm wide 1/3 page Portrait: 245mm high x 75mm wide
BLEED OPTION: + 12.5mm from type area BLEED OPTION: + 12.5mm from type area
(size above) to trim + 5mm bleed (size above) to trim + 5mm bleed
1/2 page landscape: 120mm high x 230mm wide 1/2 page Portrait: 245mm high x 112.5mm wide
BLEED OPTION: + 12.5mm from type area BLEED OPTION: + 12.5mm from type area
(size above) to trim + 5mm bleed (size above) to trim + 5mm bleed
1/4 page: 120mm high x 112.5mm wide 1/8 page: 57.5mm high x 112.5mm wideSPRING EDITION 2022
TOPLINE READERSHIP
153,000 combined READ THE ODT IN PRINT OR
ONLINE (DAILY AVERAGE)
otago daily readership (000s)
93,000 AVERAGE ISSUE
READERSHIP
180,000 weekly
coverage
88 80 90 81 85 135
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Source: Nielsen CMI Q1 21-Q4 21
OUR READERS
age in otago gender age in otago * gender *
15-19
5%
20-29
6% 65+
70+ female male 21% female male
27% 30-39 18-44 55% 45%
13% 48% 52%
39%
40-49
60-69 10% 45-64
21% 50-59 40%
18%
AVERAGE AGE: AVERAGE AGE:
53 45
average household income paid employment home ownership
$
$94,565 64% 66%
Source: Nielsen CMI Q1 21-Q4 21,
All people 15+ in Otago
*Google Analytics, Feb-Apr 2022SPRING EDITION 2022
SOUTH DEADLINES 2022
Spring
Published Saturday, September 3
Booking Wednesday, August 3
Copy Wednesday, August 10
Complete material Friday, August 19
Summer
Published Saturday, December 3
Booking Wednesday, November 2
Copy Wednesday, November 9
Complete material Friday, November 18
Autumn 2023
Published Saturday March 18
Booking Wednesday, February 15
Copy Wednesday, February 22
Complete material Friday, March 3
Winter
Published Saturday, June 3
Booking Wednesday, May 3
Copy Wednesday, May 10
Complete material Friday, May 19
CONTACTS
SALES MANAGER EDITOR ART DIRECTOR
Nic Dahl Gavin Bertram Michael Devereux
nic.dahl@alliedpress.co.nz gavin.bertram@alliedpress.co.nz michael.devereux@alliedpress.co.nz
DDI: (03) 479-3545 DDI: (03) 479-3594 DDI: 03 479-3567
Mobile: 0275 548-512
SOUTH magazine: PO Box 517, Dunedin 9054. Phone (03) 477-4760.
Published by Allied Press Ltd, 52 Stuart St, Dunedin 9016.You can also read
