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MEDIA KIT 2023 r o b b r e p o r t . i t
Media Kit 2023
BFC Media:
the Publishing BFC Media is the publishing house founded in 1995 on
Group leader the initiative of Denis Masetti, and has been listed on
the Euronext Growth Milan market of Borsa Italiana
in information (formerly AIM) since 11 December 2015. It publishes
the magazines L’Espresso, Forbes, Bluerating, Private,
Asset Class , Bike, Robb Report, Il Trottatore, Equos and
on personal Cosmo.
It also controls ITE through which it organizes ITForum,
business the main Italian event dedicated to the world of trading
and investments.
BFC Media manages three television channels, BFC
and financial TV, the 100% Business News channel, the Bike Channel
dedicated to the world of two wheels and Smart Mobility
products. and Equos TV aimed at horse racing enthusiasts.
In July 2022, majority control passed to Danilo Iervolino
who appointed Marco Forlani as managing director.
The Media & Digital Company
bfcmedia.com robbreport.it
Media Kit 2023
EVENTS | MAGAZINE | DIGITAL
Events | Magazine | Digital
BRAND FOR COMMUNITY
BFC Media, thanks to an agreement with the American group Penske Media
MAGAZINE / EXPERIENCES / EVENTS / WEB / NEWSLETTER / SOCIAL
Corporation, presents the Italian edition of Robb Report, a reference point for the
world of luxury and lifestyle. A cross-media project that includes, in addition to the
magazine, the robbreport.it site and exclusive experiences.
A magnifying glass on Italian beauties and an opportunity to live unique and
unforgettable experiences.
The brand
Founded in 1976 by Robert L. “Rusty” White, Robb Report originally consisted
of a paper newsletter sent to all Rolls-Royce owners in the United States. The
project gradually became more and more important until it became a real media,
capable of adapting and anticipating new forms of communication. The choice
to address a specific target characterized by a high spending capacity has made
Robb Report a very interesting communication vehicle for all the top brands in
the luxury world.
Luxury without compromise
Luxury Without Compromise is our guideline for offering readers and followers an
exclusive editorial product.
The Italian project BFC MEDIA, PRESENTA L’EDIZIONE ITALIANA DI ROBB REPORT, IL BRAND EDITORIALE PIÙ FAMOSO
AL MONDO PER IL LUSSO E IL LIFESTYLE. UN PROGETTO MULTIMEDIALE CHE COMPRENDE
Through the Robb Report Italia system we will present the made in Italy excellences IL MAGAZINE, IL SITO ROBBREPORT.IT ED ESCLUSIVE EXPERIENCES. UN’OPPORTUNITÀ
of luxury and good living: jewelry, cars, homes, hotels, clothing, watches and art. PER PROMUOVERE IL MEGLIO DELLA CREATIVITÀ DEL MADE IN ITALY IN TUTTO IL MONDO.
Exclusive and quality images, high definition videos and constantly updated news
are the ingredients of the mix between information and entertainment at the base
The Media & Digital Company
of our project.
The choice to distribute the magazine not only through “conventional” channels
such as newsstands, but also through an innovative and targeted policy - large
hotels, golf clubs, airports, selected bookstores and a leading list - allows us
to reach those targets, both Italian and international , who are not only able to
appreciate the products we are talking about, but also to bear the costs necessary
to purchase them.
bfcmedia.com robbreport.it
Media Kit 2023
MAGAZINE
Issue
MAGAZINE March
SPRING EDIZION
Luxury without compromise
Robb Report Italia is the reference quarterly for the luxury and good living market. June
The public, both Italian and international, expresses a shared appreciation for quality, SUMMER EDITION
taste and exclusivity. The contents and images make it a product to be consulted
and kept.
September
AUTUMN EDITION
Diffusion
December
WINTER EDITION
Target
20.000 100.000 10.000
TOTAL COPIES READERS SOLD COPIES
Robb Report provides a discerning audience with an authoritative voice and in-
depth analysis on every aspect of the global luxury market.
3.000 2.000 6.000
SUBSCRIPTIONS EVENT COPIES TOP LEADER
NEWSSTANDS ITALY AEROPORTS 70% 30%
The Media & Digital Company
NEWSSTANDS ABROAD RAILWAY STATIONS MALE READERS FEMALE READERS
BOOKCASES LEADER LIST
SUBSCRIPTIONS VIP LOUNGE
35-55 years old 25-65 years old
TARGET PRIMARIO TARGET SECONDARIO
bfcmedia.com robbreport.it
Media Kit 2023
THE PRICE LIST
Press formats L USS O S E N Z A C O MP R O ME S S I LU SSO SEN ZA C O MPRO MESSI
Robb Report has distinctive and exclusive editorial content throughout the year that
gives our advertising partners the opportunity to achieve their communication goals.
STAGIONE
Prezzo 10 euro - Principato di Monaco - Costa Azzurra - Corsica: 16,80 euro - Svizzera Italiana: CH CT 19,00 Chf - Anno 2 - Volume 2 - Primavera 2022 - Prima immissione: 03/03/2022 - Trimestrale
MAGICA
La natura svela A • AUTOMOT
MI IV
i suoi tesori R
O
NO
E
•
A
T E
S
A
R
G
E
I
FIRST PAGE INTERNAL FRONT COVER + I ROMANA
•
•
TE
STAGIONE
VI
AR
NI
•
•
Poste Italiane Spa - Spedizione in abbonamento postale D. L. 353/2003 (conv in L. 27/02/2004 n. 46) Art. 1 comma 1 LO/MI
L L AT I
BARCHE
SINGLE 10.000€ SINGLE 18.000€ PIACERI
STI
DI
•
OR
•
O
N
LO
IG
S G
E I
D •
• GI
GI OIE
VIAG • LLI
DOUBLE INTERNAL PAGE BACK COVER
SINGLE 18.000€ SINGLE 12.000€
LU SSO SE N Z A COMPROMES S I L US S O S E NZ A CO M P R O M E S S I
AUTUNNO 2022 PRIMAVERA 2022
COLONNA CONTRO COLOFON BATTENTE 2 ANTE
SINGLE 5.000€ SINGLE 25.000€ L'INCANTO
DEL NORD
Prezzo 10 euro - Principato di Monaco - Costa Azzurra - Corsica: 16,80 euro - Svizzera Italiana: CH CT 19,00 Chf - Anno 2 - Volume 3 - Estate 2022 - Prima immissione: 03/06/2022 - Trimestrale
Prezzo 10 euro - Principato di Monaco - Costa Azzurra - Corsica: 16,80 euro - Svizzera Italiana: CH CT 19,00 Chf - Anno 2 - Volume 5 - Inverno 2022 - Prima immissione: 03/12/2022 - Trimestrale
BATTENTE 3 ANTE
Poste Italiane Spa - Spedizione in abbonamento postale D. L. 353/2003 (conv in L. 27/02/2004 n. 46) Art. 1 comma 1 LO/MI
Poste Italiane Spa - Spedizione in abbonamento postale D. L. 353/2003 (conv in L. 27/02/2004 n. 46) Art. 1 comma 1 LO/MI
SINGLE 32.000€
IL NUOVO LUSSO GIN & TONIC IL GLAMOUR?
SI GIOCA ALL’ITALIANA E COME UN BAGNO IN PISCINA
IN SPIAGGIA FARLO BENE NEI MIGLIORI HOTEL
Press specific
INVERNO 2022 ESTATE 2022
ADV TYPE PAGE SIZE PRESS AREA WITH BLEES
The Media & Digital Company
One page (245mm x 297mm) (233mm x 285mm) (255mm x 307mm)
Double page (490mm x 297mm) (386mm x 285mm) (500mm x 307mm)
The creative must be provided in high-resolution four-color (CMYK) PDF format.
bfcmedia.com robbreport.it
Media Kit 2023
THE COMMUNITY
DIGITAL
The community
RobbReport.it is the online newspaper that offers all lovers of the world of luxury, in all
its forms, an intelligent study, anticipations on future trends and precise indications on
how to best live their passions.
WEBSITE
+100.000 UNIQUE USERS MONTH
+200.000 SESSIONS PER MONTH
+600.000 PAGES VIEWED MONTH
RobbReport.it is optimized for mobile devices to provide users with a premium,
seamless experience across all device.
SOCIAL
+10.000 FOLLOWERS
+200.000 MONTH REACH
4,47% MONTH ENGAGEMENT REACH
NEWSLETTER
+10.000 SUBSCRIBERS
18,24 % MEDIUM OPENINGS
8,95 % AVERAGE CLICKS
The Media & Digital Company
27,88% CTOR
A newsletter sent on Saturday morning that summarizes the main news of the
week just ended and anticipates the appointments of the next one.
A database of profiled contacts that allows direct mail activities on targets of sure
interest.
bfcmedia.com robbreport.it
Media Kit 2023
Online advertising formats
5 5
1
2
3
1
6
1
4 NEWSLETTER
1 LEADERBOARD
SIZE: 728x90 px
2 MASTHEAD
SIZE: 970x250 px
1 3 TOWER
SIZE: 300x600 px
3
4 BANNER BOX (MOBILE)
The Media & Digital Company
SIZE: 300x250 px
5 SKIN
6 NATIVE ADV
Provide title, image 600x450, max 150kb, text
HOME PAGE ITEM 140 characters including spaces and URL
bfcmedia.com robbreport.it
Media Kit 2023
TOP ITALIAN EXPERIENCES 2023
EVENTS
Top Italian Experiences 2023
1 MOTOR SPORT
13-16 APRIL 2023
€ 24.000
Live a unique experience behind the wheel. 5 days of speed and adrenaline, crossing the
most significant places of the Italian automotive history.
2 HORSE RIDING
20-25 MAY 2023
€ 22.000
The enogastronomical experience and route finely designed to give you the opportunity
to explore the best riding-related experiences in the Italian territory, rediscovering a real
contact with the horse.
3 NEW RANAISSANCE
JUNE 2023
€ 16.000
Enjoy an incredible itinerary in Tuscany, discovering the fashion world and the most
prestigious wineries in the area.
4 MOTOR SPORT
SEPTEMBER 2023
€ 24.000
The Media & Digital Company
WHITE TRUFFLE € 16.000
5
NOVEMBER 2023
Our version of the truffle hunt is unique for its outstanding elements of distinction as the
off-road vehicles and the immediate truffle tasting and an ultimate enogastronomical
experience.
SHOW MORE
bfcmedia.com robbreport.it
Media Kit 2023
LUXURY WITHOUT COMPROMISE
The Media & Digital Company
bfcmedia.com robbreport.it
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