My 2022 MEDIA KIT - My Indiana Home
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2022 MEDIA KIT
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my-indiana-home.com
MISSION
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ADVERTISE YOUR
BRAND TO THE
LIVING ROOMS,
O ur readers include Indiana Farm Bureau members comprised of rural residents,
suburbanites and city dwellers seeking information to enhance their way of living.
Through this quarterly magazine, you can harness the buying power of our diverse
KITCHENS,
FIELDS, GARDENS,
COMPUTERS AND
readership in lucrative markets such as food, travel, agriculture, home and garden, and SMARTPHONES OF
local lifestyle. My Indiana Home strives to connect all consumers with the food they eat and MORE THAN 244,000
the Indiana farmers who grow it. Reach a desirable market of active consumers through INDIANA RESIDENTS.
the beautiful pages of this statewide publication.
Our readers’ interests are propelled by:
Food & Recipes | Travel & Events | Home & Garden | Farms & Agritourism | Indiana Living
“Keep up the good publication of My Indiana Home. It truly is refreshing
to read about farm life and small businesses, and also try new recipes.”
“We are happy to be featured in such a quality publication.”
“After finding your magazine this year from a friend, it makes me want to sign up for
Farm Bureau insurance just to get the magazine! Thanks for putting together such a
high-quality magazine that reflects Indiana’s agricultural, hard-working heritage.”
AUDIENCE PROFILE
INDIANA FARM BUREAU MEMBERSHIP
Who Gets the Magazine? Membership by Region
73,000 northwest
north
central
northeast
Families who are farmer members 28,123 26,654
22,181
177,000
Urban, suburban and rural families who are Farm Bureau northwest
central east central
members through their insurance 25,971
15,451
Nearly all central
244,798
37,276
recipients southwest
central
(93%) households throughout the state
17,941
have read receive the magazine.
southeast
39,226
or looked
through southwest
all four Three in four 31,975
of the last save their copies
four issues. for reference.
Three in five readers pass their issues along to at least one other
person, greatly expanding the publication’s reach. Age Breakdown
26% 22%
25-34
35-64
65+
Two-thirds (66%) of readers support an
advertiser, discuss the magazine with others,
visit a destination, make a recipe or use a 52%
product as a result of reading the publication.
PRINT, DIGITAL AND ONLINE
Print Magazine Digital Magazine Website
My Indiana Home connects members Viewable on both Apple and Android Reach an audience of engaged online
of the Indiana Farm Bureau to devices, the digital version is perfect readers seeking interesting stories,
Indiana’s rural lifestyle, gardening tips, for readers on the go, with the same photo galleries, videos, and a digital
travel, events, farm-fresh recipes high-quality content as the print magazine centered around Indiana and
and more. version. Share with anyone, anywhere. a uniquely Hoosier lifestyle.
5%
11% 30%
Travel & Events Fast Facts: Print
Food & Recipes
Content Half of readers feel My Indiana Home
Farms & Agritourism strengthens their connection to Indiana Farm
25% Breakdown Bureau.
Home & Garden
Other 60% of readers pass issues along
to others.
29% Source: Readership Survey 2018
Website Visitor Ages Fast Facts: Online
24% 215K pageviews per year and growing
More than 25K sessions per quarter
18%
17% increase in quarterly sessions in 2020
Organic search drives 53% of traffic
12%
60% of web visitors are female
Online audience is evenly distributed across
6%
ages 25-64
Based on 2020 traffic
0%
18-24 25-34 35-44 45-54 55-64 65+
PRINT AD SPECS
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FULL-PAGE BACK 1/2
TWO-PAGE SPREAD BLEED COVER HORIZONTAL
TWO-PAGE SPREAD FULL PAGE BACK COVER 1/2 HORIZONTAL
*Bleed: 15.75”w x 10.75”h *Bleed: 8”w x 10.75”h *Bleed: 8”w x 8.125”h 6.75”w x 4.5”h
Trimmed to: 15.5”w x 10.5”h Trimmed to: 7.75”w x 10.5”h Trimmed to: 7.75”w x 8”h
Live area: 15”w x 10”h Live area: 7.25”w x 10”h Live area: 7.25”w x 7.75”h
(.25” gutter on each side) (doesn’t trim on top)
Special size to accommodate
mailing address and indicia.
1/3 VERTICAL
2/3
VERTICAL
1/6 VERTICAL
FEATURE JUMP BLEED 1/3
HORIZONTAL
FEATURE JUMP 2/3 VERTICAL BLEED 1/3 VERTICAL 1/3 HORIZONTAL
*Bleed: 15.75”w x 5.25”h Bleed: 5.1875”w x 10.75”h 2.125”w x 9.5”h 4.4375”w x 4.5”h
Trimmed to: 15.5”w x 5.125”h (doesn’t trim on top) Trimmed to: 4.9375”w x 10.5”h 1/6 VERTICAL
Live area: 15”w x 4.875”h (.25” gutter on each side) Live area: 4.1875”w x 9.75”h 2.125”w x 4.5”h
1/2
VERTICAL
1/2 VERTICAL
4.4375”w x 6.5”h
Only a full-page ad guarantees
exclusivity on the page.
*Set your document up to the bleed size,
keeping all images/test in live area.
WEBSITE DISPLAY AD SPECS
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4
4
4
Online Display Ad Placement
Sizes and Placement: Adhesive Medium Rectangle (300x250)
Super Leaderboard (970x90)
Medium Rectangle (300x250)
Tablet Leaderboard (728x90)
Mobile Leaderboard (320x50) 4 Bottom Adhesive Banner for desktop (970x90), tablet (728x90)
Three Creatives Required
and mobile (320x50)
Website Section Sponsorship Digital Magazine Sponsorship
Exclusive branding in one of the following categories: (Not pictured)
• Farms Exclusive branding for all digital magazines past and present
• My Indiana
• Food Sizes and Placement:
• Travel • Super Leaderboard (970x90)
• Home & Garden
• Bottom Floating Banner (970x90)
Sizes and Placement: • Tablet Leaderboard (728x90)
Super Leaderboard for desktop (970x90),
• Mobile Leaderboard (320x50)
tablet (728x90) and mobile (320x50) Four Creatives Required
Top Medium Rectangle (300x250)
Bottom Medium Rectangle (300x250)
For more info: email ads@farmflavormedia.com
or visit the Ad Resource Center at: farmflavormedia.com/ads
SUBMISSION GUIDELINES
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Submit materials or print-ready ads via FTP or email as noted below.
For questions or more information contact Farm Flavor Media at ads@farmflavormedia.com
or visit our Ad Resource center at farmflavormedia.com/ads
FTP Email
http://www.jnlcom.com/ftp Email to ads@farmflavormedia.com.
Username: ads
Password: client Compress your files into a single compressed, self-extracting file.
We can only accept file sizes less than 10 MB.
Upload files and complete the contact information form. Once files are
uploaded, a message indicating a successful transfer will be posted. Include business name, magazine name and ad size in your
Detailed FTP instructions are available from your sales rep. email message.
Supplied Files Policy Static Online Ads
• Formats: JPEG image, PNG image, static GIF image or agency script
The publisher is not responsible for enhancing advertisers’ digital • 300 dpi resolution preferred
files or resizing to match the ad space purchased. • Agency script must use https (not http)
For aesthetic purposes, any ads submitted without a defined • No larger than 200KB
border [on a white background] will have a .25” rule added by • Click-through link must be https (not http). May include a Google
the publisher to define the perimeter. A proof of the ad with the Analytics UTM tag for tracking.
modification will be sent for reference. • 3rd-party click tracking: May include 1x1 counting pixel
If any additional work is necessary or if files deviate from the size
or specifications on this form, the files will be rejected and must Rich Media/Animated Online
be resubmitted. Please proof your ad carefully before submission. Ad Specifications
Resubmitted files will be subject to a $50 processing fee.
• Formats: HTML5 or animated GIF or agency script
Any extra charges incurred by the publisher due to problems
Visit https://www.farmflavormedia.com/html5 for information
with supplied files will be billed to the advertiser with a detailed
on how to set up your HTML5 ad. Note its html file must be named
explanation of the problem.
index.html.
• 300 dpi resolution preferred
Proofing Policy • GIF files: No larger than 200KB
• No Flash allowed
The publisher is not responsible for enhancing advertisers’ digital • Max Length: 15 sec
files or resizing to match the ad space purchased. • Max Rotation: 3
• Linking URL must be provided separately. Must be https (not http).
If any additional work is necessary or if files deviate from the size
May include Google Analytics UTM tag for tracking.
or specifications on this form, the files will be rejected and must
• 3rd-party click tracking: May include 1x1 counting pixel or code
be resubmitted. Please proof your ad carefully before submission.
embedded in HTML5 script
Resubmitted files will be subject to a $50 processing fee.
Any extra charges incurred by the publisher due to problems
with supplied files will be billed to the advertiser with a detailed
explanation of the problem.
Submitted Print Ads
Submit as a high-resolution PDF (PDF/X-1a).
Please note: The accuracy and quality of materials is the
responsibility of the supplier. Please proofread your ad before submission.
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2022 EDITORIAL CALENDAR
CLOSING DATE AND
ADVERTISING
ISSUE EDITORIAL HIGHLIGHTS* MATERIALS DUE IN HOMES
Hemp
Horses
SPRING 2022 Dec. 10, 2021 Feb. 23, 2022
Travel: Peru
Recipes: Spring Veggies
Indiana FFA
Dairy Farmers
SUMMER 2022 March 3, 2022 May 25, 2022
Travel: Southshore Brewery & Wine Trails
Recipes: Farmers Market Fresh
Apple Orchards
Nurseries and Forestry
FALL 2022 June 3, 2022 Aug. 24,2022
Travel: Corydon
Recipes: Apples
Farm Toy Collector
Hydroponic Farming
WINTER 2022 Sept. 2, 2022 Nov. 23, 2022
Travel: Brown County
Recipes: Holiday Appetizers
*Editorial content is subject to change.
FARM FLAVOR
MEDIA
6550 Carothers Pkwy, Suite 420
Franklin, TN 37067
(615) 771-0080, Toll-free: (800) 333-8842
Fax: (615) 296-0461
Maryann Stafford
mstafford@jnlcom.com
(615) 218-8271
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