Media Kit FEBRUARY 2021 - Artist Profile
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Media Kit
FEBRUARY 2021
Bill Henson photographed by Mia Mala McDonald
Who we are Since its inception in 2007, Artist Profile has been a leading quarterly journal taking its readers into the studios and minds of contemporary artists across Australasia and beyond. Artist Profile commissions original work from writers, artists, scholars and other creators to celebrate, inspire and stimulate debate about what it means to live and work as a visual artist today. Industry professionals engage leading practitioners and emerging talent in conversations about their art, while our renowned commissioned photoshoots by some of the country’s best photographers provide intimate visual access into artists’ personal and working lives. Readers delight in reading about artists’ methods, previewing works in progress and discovering the life experiences that ignite the artistic spirit. We are continually evolving and expanding across print, digital and events, nurturing people of all ages and backgrounds to provide an unparalleled arts network for advertisers. Steve Lopes photographed by Saskia Wilson Artist Profile proudly presents the artists behind the art.
Reader profile
75
are
% HIGHLY EDUCATED - with 75%
of our readers having obtained
a Bachelor degree or higher
female AFFLUENT - 38% have
a household income
90%
exceeding $100K
GALLERY GOERS - 70% of
are over our readers visit galleries at
least monthly or more and
40 yrs list painting as their favoured
medium
80
collect
% DECISION MAKERS - Australian
women over 55 tend to make
the majority of spending
decisions in the family,
art favouring quality over value
Teelah George photographed by Mia Mala McDonald
89% have discovered an artist
or visited an exhibition after reading
Artist Profile magazine.
Distribution
Artist Profile has strong retail relationships and commercial
arrangements for product distribution across Australia, with
copies available in public and private museums and galleries,
bookshops, newsagencies, supermarkets and art stores. We have
relationships with direct advertisers and agencies, and significant
numbers of print and digital distribution and subscriptions.
9.2k FREQUENCY
Quarterly
followers
PAGES
23.4k 168 pages
followers
COVER PRICE
$21.99
4.5k
followers PRINT STOCKISTS
Galleries, newsagents, art
supplies retails outlets
enews-
16k per DIGITAL STOCKISTS
month Zinio & Flipster
William Yang photographed by Anna Kucera
Henry Curchod photographed by Stuart Spence
Fiona Foley photographed by Mick Richards
Artist Profile website -
30,000 unique visits per month
86,000 active users & growing
Content
PROFILES / INTERVIEWS / PROCESS / ESSAYS / REVIEWS / PREVIEWS People talk about Artist Profile!
36% of our readers discovered us
through word of mouth
Elisabeth Cummings photographed by Stephen Oxenbury
Print advertising
PLACEMENT SIZE CASUAL 2x 4x
Standard Double Page Spread $4,200 $3,880 $3,570
Full Page $2,100 $1,940 $1,785
Half Page Vertical or Horizontal $1,260 $1,165 $1,070
Covers Inside Front Cover Spread $5,040 $4,660 $4,285
Inside Front Cover $2,520 $2,330 $2,140
Inside Back Cover $2,310 $2,135 $1,960
Outside Back Cover $2,730 $2,545 $2,320
Flysheet Half page horizontal only $2,500 $4,000 $6,000
(Prices are exclusive of GST)
Complimentary advertising design services are available
ISSUE AD DEADLINE ON SALE DATES
#55 6 May, 2021 27 May - 25 August 2021
#56 5 August, 2021 26 August - 3 November 2021
#57 14 October, 2021 4 November 2021 - 2 March 2022
#58 10 February, 2022 3 March - 25 May 2022
#59 5 May, 2022 26 May - 24 August 2022
#60 4 August, 2022 25 August - 2 November 2022
Artist Profile offers bespoke packages combining print and digital
editorial, social media and e-newsletter coverage to maximise the value
of your advertising
230mm 230mm
Print specifications
JOHN OLSEN 5mm bleed
RECENT WORKS all around
DECEMBER 2019 —
JANUARY 2020
DOUBLE PAGE SPREAD FULL PAGE
Size 275mm x 460mm Size 275mm x 230mm
265mm - type-safe area
Bleed 285mm x 470mm Bleed 285mm x 240mm
(5mm all around) (5mm all around)
275mm
Type area 265mm x 215mm Type area 265mm x 215mm
per side
HALF PAGE HORIZONTAL HALF PAGE VERTICAL
Size 122.5mm x 210mm Size 255mm x 100mm
No Bleed No Bleed
215mm - type-safe area
OLSENGALLERY.COM
5mm 10mm 10mm 5mm • Please supply ads as high resolution (300dpi), CMYK pdf files.
• All fonts must be outlined or embedded in the PDF.
• Image resolution must be 300dpi at 100% of printed size.
• Do not enlarge images more than 20%
• No Spot colours.
lesterprize.com
• Black text should be 100% black only.
• Total ink weigh should be less than 300%.
(Never use 100% of all 4 colours)
122.5mm
• Digital files must be prepared to the correct final size - check
that type, trim and bleed areas are correct.
Home 2019 Exhibition
• Ensure all important elements such as type and logos are
210mm
CALL FOR ARTIST
kept within the type safe area.
255mm
PROPOSALS • Email files (less than 10MB) to jtrochei@artistprofile.com.au
Applications close on Sunday 30 June
greaterdandenong.com/homeexhibition • For files larger than 10MB please use either:
LIVING TREASURES: MASTERS OF
AUSTRALIAN CRAFT \ PRUE VENABLES
Artists with a refugee or asylum seeker background are
invited to apply to participate in the Home exhibition.
Home presents works that celebrate the important
- Dropbox or
- WeTransfer
contribution that refugee and asylum seekers make to
18 October – 1 December 2019 the cultural and social fabric of Australia.
mprg.mornpen.vic.gov.au
Acclaimed ceramicist Prue Venables is the ninth artist in the
Australian Design Centre series Living Treasures: Masters
Artists are invited to create works based on the refugee or Same prize. Different face.
asylum seeker experience or any other thematic interest.
of Australian Craft, which celebrates the achievements of
Five artists will be shortlisted from the applications
Australia’s most iconic crafts practitioners. The Black Swan Prize for Portraiture will now
received. Shortlisted artists will be offered financial
Prue Venables, Esme’s Dressing Table 2017, Image: Terence Bogue
support of $1000 for the creation and delivery of new be known as The Lester Prize for Portraiture.
artworks for the exhibition.
The exhibition will be staged in October 2019 by the
Call for Entries open 20 April 2019
Adult Prize closes 19 July 2019
Need help creating your advertisement?
City of Greater Dandenong’s Walker Street Gallery & Arts
Centre. Applications close on Sunday 30 June. Youth Prize closes 26 July 2019
Exhibition Season runs
Please supply high resolution images, logos and all text copy
9 November—9 December 2019
to be used in the advertisement. Please allow 3 day turnaround
100mm
An Australian Design Centre (ADC On Tour) national touring exhibition, presented
with assistance from the Australian Government Visions of Australia program
Walker Street Gallery and Arts Centre
Corner Walker and Robinson Streets, Dandenong • 9706 8441 Detail from artwork | Sally Stoneman—Finalist 2014
before due date.
Walker st.indd 1 8/05/2019 2:06:12 PM
A summer
of curious
creatures
Prudence Flint photographed by Mia Mala McDonald
Digital advertising
WEBSITE
Leaderboard TYPE PLACEMENT SIZE 4 WEEKS 2 WEEKS
(Home)
Leaderboard Home page only 1100 x 90 px $800 $400
MREC Home page only 300 x 250 px $500 $250
Middle Leaderboard Home page only 1100 x 90 px $800 $400
Banner Content pages 728 x 90 px $600 $300
MREC MREC
(Home) (Home) MREC Right hand column 300 x 250 px $500 $250
Skyscraper Right hand column 300 x 600 px $600 $300
EDM MONTHLY E-NEWSLETTER
TYPE SIZE 1 EDM 2 EDMS
Banner 660 x 90 px $500 $900
Middle
Leaderboard MREC 300 x 250 px $400 $700
MREC
EDM sent first week of the month
Social media add-ons available upon request, from $200, subject to editorial agreement.
MREC
Skyscraper
Individualised packages are
available for artists, galleries,
museums and other organisations.1100px
Digital specifications
90px
LEADERBOARD
728px 300px LEADERBOARD MREC
Size 1100 x 90 pixels Size 300 x 250 pixels
90px
BANNER
SKYSCRAPER NEWSLETTER BANNER
250px
MREC Size 300 x 600 pixels Size 660 x 90 pixels
BANNER (CONTENT PAGES)
Size 728 x 90 pixels
300px
• Please supply ads as 72 dpi RGB files.
• File formats accepted :
jpg / gif / png
SKYSCRAPER • Maximum file size = 250kb
• Digital files must be prepared to the correct final size.
• Ensure all important elements such as type and logos are
easy to read.
• Email files to jtrochei@artistprofile.com.au
600px
Need help creating your advertisement?
Please supply high resolution images, logos and all text copy
to be used in the advertisement. Please allow 3 day turnaround
before due date.
660px
Karla Dickens photographed
artistprofile.com.au
90px
by Mick Richards NEWSLETTER BANNERContact ADVERTISING ENQUIRIES
Jill Trochei
GENERAL ENQUIRIES
artistprofile@artistprofile.com.au
National Advertising Manager 02 8310 2287
jtrochei@artistprofile.com.au
02 8310 2287
Fiona Hall photographed
by Lisa GiptonYou can also read
