COMPANY PROFILE - NOBRAND Agency
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OUTLINE About us --------------------------------------------- { 2 } a- Our Mission b- Our Vision Our Story --------------------------------------------- { 3 } Nobrand philosophy ----------------------------------- { 4 } Why Nobrand ----------------------------------------- { 4 } Unconventional branding ------------------------------ { 4 } Our Services ----------------------------------------- { 6 } International Awards --------------------------------- { 7 } Our Clients ------------------------------------------- { 9 } In the Press ----------------------------------------- { 10 } Geographic Coverage -------------------------------- { 11 } Contacts -------------------------------------------- { 12 } NOBRAND I PAGE 01
ABOUT NOBRAND Nobrand is an international creative agency specialized in luxury branding and hospitality. Headquartered in Beirut, Lebanon at the famous landmark “The Blue House”, Gem- mayze, it offers tailor-made branding (luxury brand development, brand positioning, restaurant concepts, and strategic communica- tion), web solutions (web design and development, e-commerce applica- tions, optimization, and e-branding consulting) and app development for esteemed clientele throughout the Middle East and the Gulf mainly, and with projects performed around the globe. OUR MISSION • To constantly deliver the highest quality services • To empower clients with creative yet practical digital, graphic design and visual communication solutions • To be far-reaching leaders in luxury branding and digital design • To build long-term relationships with clients Nobrand's keys to success are: • True professionalism • Creativity that builds our clients' brands and takes their brand essence to new heights • In-depth insight into the market, target consumers and clients' brands • Real enjoyment of work and the experience OUR VISION Our vision is to become the market leaders in luxury branding and hospitality. Through creativity that builds our clients' brands and takes their brand essence to new heights. We aim always to push these barriers and expand our design approach to international markets. Ethics and professionalism are part of our culture and are embedded in our communication and services. � NOBRAND I PAGE 02
OUR STORY From concept to success. From local clients to regional and international clients. !This is our story Elie Saab international account marked the success of Nobrand. And gave Nobrand an international exposure. Soon later Nobrand’s clients included everyone from princes and princesses to Holly- wood royalty, aristocrats, fashion houses, designers and celebrities of the Middle East, Gulf and Europe. Representing a cross section of the arts including fashion, visual arts, culinary and the hospitality industry, our clients are regularly featured in “best of” design round ups in the international press. ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺧﺪﻣﺔ اﺳﻤﺎء اﻟﺘﺠﺎر ّﻳﺔ ّ ﻧﻮﺑﺮاﻧﺪ ﺷﺮﻛﺔ ﻋﺎﻟﻤ ّﻴﺔ ﻣﺘﻤ ّﻴﺰة، ﺗﺨﻄﻴﻄﻲ ،وﺗﺼﻤﻴﻢ ّ ﺗﻘﺪم اﻟﺨﺪﻣﺎت اﻟﻤﺒﺘﻜﺮة ﻣﻦ ﺗﺼﻤﻴﻢاﻟﻀﻴﺎﻓﺔ .ﻓﻬﻲ ّ اﻟﻜﺒﻴﺮة وﻗﻄﺎع ّ ﻟﻤﻮاﻗﻊ اﻧﺘﺮﻧﺖ ،إﻟﻰ اﻟﺘﺠﺎرة إﻟﻜﺘﺮوﻧ ّﻴﺔ ،وﻣﺨﺘﻠﻒ اﻟﺘّﻄﺒﻴﻘﺎت ،واﻟﺘّﺴﻮﻳﻖ واﻋﻼن ،ﺗﻠﺒﻴﺔً ﻟﺤﺎﺟﺎت زﺑﺎﺋﻨﻬﺎ ﻓﻲ ﻣﻨﻄﻘﺔ اﻟﺸﺮق اوﺳﻂ ودول اﻟﺨﻠﻴﺞ. ّ ﻧﻮﻇﻒ إﻣﻜﺎﻧﺎﺗﻨﺎ وﻃﺎﻗﺎﺗﻨﺎ ﻻﺑﺘﻜﺎر ﺣﻠﻮل ﻣﻤ ّﻴﺰة ،ﺗﺴﺎﻋﺪ واﺳﺘﺠﺎﺑﺔً ﻟﻄﺒﻴﻌﺔ ﻋﻤﻞ زﺑﺎﺋﻨﻨﺎ، ﻫﻮﻳﺘﻬﺎ. ّ اﻟﺘﺨﻄﻲ ﻓﻲ ﺑﻴﺌﺔ ﺗﻨﺎﻓﺴ ّﻴﺔ ،ﻣﻊ اﻟﺤﺮص ﻋﻠﻰ ﺿﻤﺎن ّ ﺷﺮﻛﺎﺗﻬﻢ وﻣﻨﺘﺠﺎﺗﻬﻢ ﻋﻠﻰ ﺗﻔﺨﺮ ﺷﺮﻛﺘﻨﺎ ﺑﺘﻌﺎوﻧﻬﺎ ﻣﻊ أﺳﻤﺎء ﻣﻌﺮوﻓﺔ ﻣﺜﻞ "إﻳﻠﻲ ﺻﻌﺐ" ،و "ﺑﻮﻏﺎﺗﻲ" ،و"ﻏﻴﻨﺰا ﻓﺎﺷﻦ -دﺑﻲ" ،و "ﻓﻲ ﺑﻲ ﻧﻮﺗﻨﻎ ﻫﻴﻞ -ﺑﺮﻳﻄﺎﻧﻴﺎ" ،وﻏﻴﺮﻫﺎ .وﻫﻲ ﻗﺪ ﻓﺎزت ﻓﻲ اﻟﻌﺎم 2006ﺑﺠﺎﺋﺰة "ﺗﺎﺳﻜﻦ" ﻓﻀﻞ اﻟﺘﺼﺎﻣﻴﻢ اﻟﺘﺨﻄﻴﻄ ّﻴﺔ اﻟﻌﺎﻟﻤ ّﻴﺔ .وأﻋﻤﺎﻟﻨﺎ ﻣﻨﺸﻮرة ﻓﻲ ﻛﺘﺎب " ﺗﺼﺎﻣﻴﻢ اﻟﻤﺎرﻛﺎت اﻓﻀﻞ ﻓﻲ اﻟﻌﺎﻟﻢ" ،وﻋﻠﻰ ﻣﻮﻗﻊ إﻧﺘﺮﻧﺖ "ﺗﺎﺳﻜﻦ ﻓﻀﻞ ﺗﺼﺎﻣﻴﻢ اﻟﻤﻮاﻗﻊ اﻟﻜﺘﺮوﻧ ّﻴﺔ". NOBRAND I PAGE 03
NOBRAND PHILOSOPHY N It has become de rigeur for companies to claim to be ‘Bespoke’. Unfortunately few in this business practice what they preach. It’s easy to claim each project is unique but NO clients often find themselves pigeonholed by what we call “template designers” who insist the tired old designs they’re pushing are fresh and unique. The art of neutrality is our starting point. Your product is unique and exciting and it deserves a designer’s full NOB attention and creativity. Our very name reflects our philosophy; we don’t bring our personal brand to the creative process. The starting point is NOBRAND; our neutrality is our greatest asset, allowing us to highlight your greatest assets without prejudice. � NOBR WHY WORK WITH US? NOBRA 1. We put customer’s priorities as our top priorities. 2. We provide great service, and we make sure client’s needs are satisfied. 3. We provide international quality that is based on high standards. 4. We deliver on time, and above client’s expectations. NOBRAN 5. We have very competitive pricing, as to the quality. 6. We use the latest reliable technologies. 7. We go beyond conclusions to deliver the state of the art solutions. 8. We hire professionals to guarantee high quality. NOBRAND 9. We are hired to provide excellence, and excellence is what we deliver. NOBRAND UNCONVENTIONAL BRANDING Always going against the clichéd grain, Nobrand adds a special spark. We don’t NOBRAND S believe in confining our creativity to conventional approaches. Trailblazers to the core, we believe in the power of unconventional branding. Successful branding is rooted in creating an experience. To achieve that, a solid, attention grabbing brand identity and awareness are essential. And guerrilla tactics can help make this happen. NOBRAND SE By using atypical approaches, unexpected places and thought-provoking engagement, Nobrand taps into the potential of unconventional branding. Given our clientele (luxury brands and hospitality), we tailor these surprising innovative tactics to best mirror each brand’s niche nature and exclusivity. NOBRAND SER NOBRAND I PAGE 04
NOBRAND SERVI NOBRAND SERVIC OBRAND SERVICE BRAND SERVICES RAND SERVICES AND SERVICES ND SERVICES D SERVICES SERVICES ERVICES RVICES VICESNOBRAND I PAGE 05
CES SERVICES ES S Branding, Corporate Identity, Packaging, other Restaurant Concepts, visual franchise guidelines Advertising, campaign design, offline and online Strategic planning, marketing, communication, PR Web Solutions, Web Design, Blogs, Other Ecommerce shop, Magento enterprise WEB DESIGN WEB DEVELOPMENT ECOMMERCE App Design and Development Online management, Google Ads, Facebook Ads, portal management Social Media, management and marketing and communication strategy Photography and videography art direction and production Transmedia, Content Development in 3 languages: English, Arabic and French NOBRAND I PAGE 06
OUR CLIENTS WE HAVE WORKED WITH MORE THAN 300 CLIENTS TO NAME JUST FEW Fourseasons Beirut DIAMONY INTERNATIONAL ALBERGO HOTEL FISICO - DUBAI ELIE SAAB International ZADIG & VOLTAIRE - DUBAI SURSOCK PALACE BEIT BEIRUT URBAN MUSEUM AKKADIAN PRIVATE VENTURES -DC POINTBULLES - PARIS HUSSEIN HADDID VOGUE CAFE - UAE SOUK EL TAYEB NICOLAS JEBRAN TAWLET FADY KATAYA DUNKIN DONUTS THE VILLAGE BICYCLE - NOTTING HILL - UK STARCH FOUNDATION JOE RAAD 961 BEER CAVALLI - UAE HOME OF H ICE BERG - UAE S&D BLUE MARINE - DUBAI NOUGATINI CHOCOLATE PR CONSULTING GROUP GINZA FASHION - DUBAI BOSTON13S - BOSTON - USA NINA RICCI - DUBAI BEIRUT CHESS ACADEMY PAULE KA - DUBAI IMAGIN CONSULT HERVE LEGER - DUBAI NOIVAS WEILL - DUBAI OUNIVIS SEE BY CHLOE - DUBAI SOUSETTE NAYEF FRANCIS BIN SALEM GROUP - UAE BUGATTI YKNOT MILK - LOS ANGELOS RABIH ABOU KHALIL OSLO ICE CREAM SCALA TOWER - DUBAI LES BAZELLA HEALHY BASKET GP CLOTHING AUTOK FIRST FINANCE MAt BOUTIQUE - CANADA CHAKIB RICHANI MADAME REVE DAYIM HOLDINGS - KSA BRGR CO DEIR EL QAMAR FESTIVAL PRINTANIA HOTEL ZIAD NAKAD LARA ARISS MONROE HOTEL CHRISTINA DEBS - PARIS LA VITRIN LEKMET GIBRAN GA CONSULT BREAST AWARENESS NGO GAA PARTNERS COLORED ALYEL SPACE - GENEVA OPERA HOUSE MYBAR CHOCOL’ART MAGDALENA DIAB ZICO HOUSE MYWATERFRONT PLASTIK MAGAZINE BOUTHAINA - KSA NOBRAND I PAGE 09
IN THE PRESS NOBRAND has been listed in local, regional and international press for it’s outstanding services and accomplishments. NOBRAND I PAGE 10
GEOGRAPHIC COVERAGE NOBRAND has designed and managed projects in the following countries: NOBRAND I PAGE 11
CONTACTS HQ, Beirut - Lebanon Ashrafieh, Gemmayze Street, The blue bldg, # 13, 1st floor Tel. +961 1 44 40 80, ext. 102 Fax. +961 1 56 59 97 M. +961 70 07 10 80 Emails: INQUIRIES inquire@thenobrandagency.com badeeh@thenobrandagency.com PRESS press@thenobrandagency.com CAREERS cv@thenobrandagency.com Websites: www.thenobrandagency.com www.nobrand.agency www.nobrandholding.com Riyadh Sales Office: Part of Upattern offices, Riyadh 11323, P.O. Box: 286523 Saudi Arabia NOBRAND I PAGE 12
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