THE PROPERTY MARKET - SOUTHERN - Estate Agents Melksham
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THE PROPERTY MARKET A REVIEW OF THE KEY TRENDS IN THE NATIONAL AND LOCAL HOUSING MARKET. SOUTHERN Analysis by Datalof t | Summer 2020
A STRONG PRE-COVID MARKET SALES ↑2.1% ↓9.8% ↓9.5% ↑0.6% ↑2.9% House Property Mortgage New private homes Gross mortgage prices sales approvals built (completed) lending £231,855 March 2020 vs 86,200 March 2020 vs 56,161 March 2020 vs 39,550 Q4 2019 vs £22.6bn March 2020 vs £227,104 March 2019 95,540 March 2019 62,086 March 2019 39,320 Q4 2018 £22bn March 2019 Source: dataloft, Bank of England, HMRC, ONS, MHCLG, RICS COVID-19 caused the residential market to pause following a spring bounce. As we exit lockdown we hope to see the strong pre-COVID market return. Spring Economy Post-COVID-19 Improved consumer sentiment Following lockdown, the Chancellor The first day of the housing market following the election result and announced unprecedented support reopening in England saw 5.2 million Brexit clarity was reflected in the for business and individuals and the visits to Rightmove, up 4% on the spring housing market, with annual Bank of England lowered interest same day last year. This release of house price growth of 2.1% and an rates to 0.1%. Despite these pent-up demand will help get the annual increase of 3.7% in mortgage measures, the economy has been market back on track. Agents believe approvals in Q1 2020 (despite the fall affected, already contracting by transactions will take six to nine in March). The UK went into lockdown 2% in the three months to March months to reach pre-COVID levels on 23rd March, which resulted in a (ONS). The Bank of England expects and prices will take around 11 months. -9.8% drop in transactions in March, the economy to contract by 14% in Long-term price growth expectations while April volumes are estimated 2020, only returning to pre-COVID are similar to pre-COVID levels, with to be half the level of last year. On levels by mid-2021. The nation has average growth of just over 2% per 11th May, the government announced begun its journey back to normality annum over the next five years the UK COVID-19 exit strategy and but it will take time for the economy (RICS). England’s residential market to recover. reopened on 13th May. 2 | SOUTHERN HOUSING MARKET UPDATE Summer 2020
What requirements in a property are now more LETTINGS important than they were pre-lockdown? 30% 30% A garden 25% ↑1.5% ↑2.5% Average rents % increase in rent 20% 21% Homeworking space April 2020 vs per annum over April 2019 the next 5 years 15% 16% Broadband speed 15% Less urban area The rental market 10% During lockdown, agents reported weakened demand and fewer landlord instructions, which is no surprise considering restrictions on moving. Rents increased by 1.5% in April, but it can take time for supply 5% and demand pressures to show. Agents expect some rental falls in the coming months, but the long-term projections stand at 2.5% per annum over the next five years. With 39.5% of existing tenancies set to expire 0% in Q3, it will be a busy quarter for agents. Source: Dataloft Homemover Survey, showing response of those who had been actively looking for a new home before lockdown and still intend to move. Respondents could choose more than one option. 5.2m The Homemover Survey suggests that COVID-19 is likely to have left a legacy of consumer visits to behaviour change, shifting the relative Rightmove importance of house buyer requirements. 13th May, 4% up on the same day a year ago. Analysis by Dataloft 3
e THE LEGACY OF COVID-19 Over the last few months, we have seen unprecedented changes to our lives, some good and some bad, but which are here to stay? Lockdown insights 70% increase in people on bikes since lockdown. Source: dataloft, Gov.uk 51% valued time saved Transport COVID-19 has caused people to premium already established for homes within close proximity of on commute most consider alternative ways of getting to green space could increase. while working from home. work, avoiding public transport. The Source: dataloft, Vodafone government is encouraging schemes Working from home such as pop-up cycle lanes, wider Lockdown has proven to many £2,500 pavements and school streets. Many sceptics that working from home is local authorities have already begun viable and even convenient. Before to make changes, and the government COVID-19 only 5% of people mainly has invested £250 million to secure a lasting legacy of greener, safer transport. worked from home and less than 30% had ever worked from home. price premium Outside space We don’t expect the end of offices: close to green space many miss them and they have within 100 metres, compared with Following lockdown, the importance great social benefits. However, of access to outside space is likely to working from home could become 500 metres away. increase. Currently only 66% of flats more common and with it, the Source: dataloft, ONS have access to private outside space, relative importance of commute compared to 97% of houses. We may times, broadband speeds and see a shift in building design and the space for a home office. 4 | SOUTHERN HOUSING MARKET UPDATE Summer 2020
NATIONAL MARKET CONDITIONS The spring housing market showed signs of improved consumer sentiment. March house price growth indicated a strong pre-COVID market, with a 2.1% annual increase in the UK. The strongest growth was seen in London and the South West. It is too early to tell the impact SCOTLAND 1.5% COVID-19 will have on house prices, CURRENT ANNUAL RATE but they are likely to be protected OF PRICE CHANGE from major falls as, unlike previous Below 0% downturns, house prices have been 0% – 2.0% 2.0% – 4.0% relatively stable. There is a good Over 4.0% balance between supply and Source: dataloft, ONS, demand and banks are still lending UKHPI March 2020 with fixed mortgage rates at an all-time low based on interest rates of 0.1%. NORTH EAST NORTHERN IRELAND 1.8% 3.8% NORTH WEST 3.4% YORKSHIRE AND THE HUMBER -1.0% Annual change in house prices EAST MIDLANDS and transactions 4% WEST 2.1% 2% MIDLANDS 0.4% EAST OF ENGLAND 1.6% 0% WALES 1.1% -2% -4% -6% SOUTH EAST 2.0% -8% SOUTH WEST 4.1% -10% APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR 19 19 19 19 19 19 19 19 19 20 20 20 House prices Transactions LONDON 4.7% Source: dataloft, UKHPI, HMRC Analysis by Dataloft SOUTHERN HOUSING MARKET UPDATE | 5
REGIONAL ACTIVITY IN THE SOUTHERN REGION The South West and South East House price growth was very experienced strong annual house varied across the Southern region, price growth in March as a result of ranging from 8.5% in Winchester improved consumer sentiment to -5.1% in Basingstoke and Deane. following the election result and Brexit clarity. Annual house prices increased by 4.1% in the South West, well above the UK average of 2.1%, while the South East performed broadly in line with the UK at 2%. Swindon CURRENT ANNUAL RATE OF PRICE CHANGE Less than -2.5% -2.5% to 0% 0% to 2.5% 2.5% to 5.0% Over 5% Wiltshire Basingstoke Hart Source: dataloft, ONS, and Deane UKHPI March 2020. Rushmoor Contains OS data @Crown copyright and Test Ha amp mpsh shi hireEast database right 2016. Valley Hampshire Winchester Eastleigh Southampton et New Forest Havant Dorset am Portsmouth reh Fa Gosport Isle of Wight Bournemouth, Christchurch and Poole March house price growth indicated a strong pre-COVID market in the UK. 6 | SOUTHERN HOUSING MARKET UPDATE Summer 2020
5.2% Eastleigh Open for business private housing The residential market reopened on annual turnover the 13th May in England, with estate agents given the green light for Source: dataloft, ONS, UKHPI viewings, conveyancing and moves. The number of visits to Rightmove on day one demonstrated the extent of pent-up demand. Sales enquiries doubled between Tuesday 12th May Most active housing markets across the region and Wednesday 13th May and are only 10% down on a year ago. RANK % OF PRIVATE AVERAGE STOCK TURNOVER HOUSE PRICE Rightmove had 1 EASTLEIGH 5.2% £290,453 5.2 million visits on 2 TEST VALLEY 5.2% £319,963 13th May, up 4% 3 BASINGSTOKE AND DEANE 5.1% £291,205 on last year. 4 SWINDON 5.0% £218,551 5 EAST HAMPSHIRE 4.9% £366,418 6 HART 4.8% £402,548 The next 12 months 7 WILTSHIRE 4.6% £272,870 It will take time for consumer sentiment to improve and for some 8 BOURNEMOUTH, 4.4% £283,469 people to feel secure in their jobs and CHRISTCHURCH AND POOLE ready to re-enter the housing market, but we are already seeing positive 9 ISLE OF WIGHT 4.4% £216,133 signs. For some, several months 10 RUSHMOOR 4.4% £270,423 confined to their homes will have 11 encouraged them to act on long-held WINCHESTER 4.4% £441,880 dreams of moving. We hope to see 12 GOSPORT 4.3% £218,452 the housing market strengthen over 13 FAREHAM 4.2% £295,434 the rest of 2020. 14 HAVANT 4.1% £259,563 15 Agents surveyed SOUTHAMPTON 4.0% £199,660 16 by the RICS in April PORTSMOUTH 3.9% £206,572 expected it would 17 NEW FOREST 3.8% £339,640 take 6 to 9 months to 18 DORSET 3.7% £285,051 return to pre-COVID transaction levels. Source: dataloft, ONS, UKHPI NB Stock levels relate to 2011 Census data. Some areas have seen increased amounts of new development activity since then, which will enhance turnover rates. Analysis by Dataloft SOUTHERN HOUSING MARKET UPDATE | 7
' ABOUT THE ' GUILD OF ' PROPERTY ' PROFESSIONALS The Guild is a UK-wide network of independent estate and letting agents. Each of our Members has been carefully chosen by us, all agents adhering to our Code of Conduct. If you want independent guidance on moving home or are looking for the best agent in your area, visit guildproperty.co.uk The Guild of Property Professionals 121 Park Lane, Mayfair, London W1K 7AG 020 7629 4141 | parklane@guildproperty.co.uk | guildproperty.co.uk Analysis by Dataloft Dataloft is an established property market intelligence Disclaimer: This report is produced for general information company with a long track record of analysing and only. While every effort has been made to ensure the accuracy of this publication, Dataloft Ltd accepts no liability for any loss reporting on the housing market. We are committed to or damage of any nature arising from its use. At all times the stripping away the mystique of complex data analysis content remains the property of Dataloft Ltd under copyright, and adding value for clients through interpretation, and reproduction of all or part of it in any form is prohibited without written permission from Dataloft Ltd. insight and creativity. Date of publication: June 2020 dataloft.co.uk | informpropertyanalysis.com Analysis, editorial, design, graphics and charts by Dataloft.
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