MEDIA KIT 2022 - Motorhomes, Caravans & Destinations NZ
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CONTENTS CLICK TO JUMP TO PAGE 1. WELCOME 4. AUDIENCE 6. ADVERTISING DIMENSIONS & SPECIFICATIONS 2. TOTAL AUDIENCE • Print Distribution • Print 3. OUR READERS • Digital & Social Audience • Digital – digital display banners Readers Focus on: • nzmcd.co.nz 7. ADVERTISING DEADLINES • Food & Drink • E-newsletter (eDM) 8. MCD DIRECTORY • Travel 5. RATE CARDS 9. MCD DEALER YARD • Activities • Print • Outdoor Interests • Digital (website & eDM) • DIY/ Renovations • Dealer Yard (digital & print) • Information Sources • Feature Review
WELCOME Motorhomes, Caravans & Destinations magazine, along with its associated website nzmcd.co.nz and its social platforms, is published by independent New Zealand publishers MCD Media Ltd. First published in 2005, MCD is a well-established resource for motorhome and caravan-friendly travel, reviews and advice. We are a tried, tested and trusted resource for RV, motorhome and caravan enthusiasts and travellers, and through our monthly magazine and newsletter, plus our website and social media, we give our readers contemporary inspiration and education around every aspect of motorhome travel. We explore destinations both well-known and off the beaten track, and showcase how Kiwis can embrace the freedom and comfort of travelling by motorhome, RV and caravan. As well as up-to-the-minute technical and practical advice from the industry’s leading experts, we also delve into the world of renovation and reviews, finance and camping-friendly food and drinks ideas, and feature stories of the Kiwis who are out travelling our beautiful country, and living their dream. We look forward to working with you to continue to promote the delights and excitement of life on the road. “ Like many Kiwis, I grew up knowing the idyllic lifestyle of caravanning; waking up to new sights and sounds, meeting friends everywhere we went, and taking life a day at a time. Since then, I’ve travelled in many different ways, and I’ve discovered nothing can compare to the freedom “ of following your heart, and taking your home with you. In a motorhome or caravan, any destination is possible, and at MCD, we are privileged to reach a unique and highly-engaged audience, delivering content that captures the essence of this increasingly popular lifestyle. Catherine Milford, Editor
Motorhomes, Caravans & Destinations delivers a qualified AUDIENCE audience of RV enthusiasts with over 174,197 audience touchpoints per month through print, digital and social channels. PRINT (per issue) WEBSITE E-NEWSLETTER SOCIAL • READERSHIP 88,000 people (3-month average) (3-month average) (3-month average) read Motorhomes, Caravans • nique Browsers 26,157 U • Reach 9,010 • Reach: 51,030 & Destinations (average issue) • Sessions 33,601 • Open rate 50.2% • Followers: 8,780 • 7 out of 10 MCD readers are heavy • Page views 78,849 (industry average 30.5%) magazine readers (4+ per week) • Av. session time 01:36 mins • Click rate 12.2% • Time spent reading for primary (industry average 7.1%) readers is 80 minutes per issue Source: Audience touchpoints have been calculated using the Magazine Publishers Association (NZ) Magazine 360 methodology. Print: Nielsen CMI Readership Survey (Q2 2021 - Q1 2022) Website: Google Analytics March - May 2022 average Social: Facebook and Instagram March - May 2022 average E-newsletter: Mailchimp March - May 2022 average
MCD readers are RV and travel enthusiasts who love to explore OUR READER New Zealand’s beautiful destinations and all they offer. They are engaged, social and financially well off and like to be out and about. OUR READERS ARE: OUR READERS ARE ENGAGED* 80% OF MCD READERS OWN OR • The primary reader spends INTEND TO BUY A MOTORHOME OR 83 minutes reading per issue CARAVAN IN THE NEXT 2 YEARS# • 42% Own a motorhome or caravan • 34% Not currently, but planning OUR READERS ARE ASSET RICH to buy & FINANCIALLY SAVVY • 20% Don’t own, and not planning • 67% own their own home to buy • 33% have investments • 67% pay off their credit cards monthly • 22% have shares OUR READERS LOVE TO • 19% have investment property DINE AND HAVE A TIPPLE Male 55% Female 45% • Our readers are social, go out OWNING OR UPGRADING IS and about and like to cook Average age is 56 years old IN OUR READERS PLANS# and experiment • 66% are 50-75+ years old • 55% of owners/planners are • The largest segment of MCD considering a purchase or an readers (35%) are 60-74 years old upgrade in the next 2 years OUR READERS GET OUT & ABOUT • MCD readers like to travel and experience different 47% North destinations and activities PURCHASE & UPGRADE 20% Central • MCD readers like to be active and CONSIDERATION# 32% South Island in the outdoors • Spend on average 9.2 months researching options MCD READERS LOVE MAGAZINES* • 41% of current owners are likely • 88,000 readers per issue to trade • 41% primary readers • Planning to spend an average of • 7 out of 10 MCD readers are heavy $98,500 magazine readers (4+ per week) Source: Nielsen CMI Readership Survey (Q1 2020 – Q4 2020), Nielsen CMI Readership Survey (Q3 2020 - Q2 2021) and Nielsen CMI Readership Survey (Q2 2021 - Q1 2022)
READER FOCUS – MCD offers the perfect target audience if your business involves food, drink and hospitality. Our readers are social, love to get out FOOD & DRINK and about and like to experiment with food and cooking. OUR READERS LOVE TO DINE AND HAVE A TIPPLE In the last month 53% had wine with a meal (54% more likely than population) 43% had been to a licensed restaurant (24% more likely than population) Over 65% had gone to a café, bought takeaways and cooked a meal from scratch Over 45% had tried a new recipe, been to brunch/coffee with friends, dabbled in some home baking and entertained friends & relatives at home. Consumption of Alcohol MCD readers like a tipple with 77.8% (8% higher than the population) having consumed alcohol in the last month. • Wine - 56.2% (12% more likely than the population) • Beer – 52.7% (10% more likely than the population) • Spirits – 49.9% (15% more likely than the population) • Not so keen on RTDs Source: Nielsen CMI Readership Survey (Q1 2020 – Q4 2020) Nielsen CMI Readership Survey (Q2 2020 – Q1 2021)
READER FOCUS – MCD readers like to travel and experience different destinations and activities. 82% are TRAVEL looking to go on holiday in the next 12 months. OUR READERS ARE ADVENTUROUS, THEY LOVE TO GET OUT AND ABOUT* 48% like holidays off the beaten track (24% more likely than the population) 26% went away for the weekend (33% more likely than the NZ Population) 42% prefer to take holidays in NZ rather than going overseas (24% more likely than the population) 28% took short breaks in New Zealand (65% more likely than the population) 8% went to or hired a bach (21% more likely than the population) Source: Nielsen CMI Readership Survey (Q1 2020 – Q4 2020) * MCD reader activities in the last month
READER FOCUS – MCD readers like to be active, social and connect with family and friends. In the last month MCD ACTIVITIES readers have participated in the following activities: 60% gardened (37% more likely than the population) 65% went for a walk 53% have cooked or baked (11% more likely than the population) 58% read a book (15% more likely than the population) 16% fixed cars, bikes & other vehicles (85% more likely than the population) 45% entertained friends or relatives at home (32% more likely than the population) Source: Nielsen CMI Readership Survey (Q1 2020 – Q4 2020) *MCD reader activities in the last month NZ Population 15+
READER FOCUS – MCD readers like to spend time in the outdoors and OUTDOOR INTERESTS are interested in a range of sports and activities. 38% are interested in camping (70% more likely than the population) 37% are interested in fishing (103% more likely than the population) 37% are interested in walking (19% more likely than the population) 29% are interested in tramping (71% more likely than the population) 21% are interested in car racing (73% more likely than the population) 24% are interested in cycling and biking (38% more likely than the population) 12% are interested in mountain bikes (40% more likely than the population) Source: Nielsen CMI Readership Survey (Q1 2020 – Q4 2020) NZ Population 15+
READER FOCUS – MCD readers are house proud and are always DIY / RENOVATIONS looking for new ideas and inspiration. 29% have engaged in home renovations or decorating in the last month (50% more likely than the population) 58% like fixing things around the house (26% more likely than the population) 57% consider the way their house looks to be very important to them (6% more likely than the population) 66% think their garden is as important as any other room in the house (26% more likely than the population) Source: Nielsen CMI Readership Survey (Q1 2020 – Q4 2020) NZ Population 15+
INFORMATION MCD readers are an engaged audience and consume content from top-ranked audience SOURCES touchpoints – magazine, digital and social media. MCD READERS ARE INFO HUNGRY MOST READ SECTIONS: 70% Travel articles 59% Motorhome reviews 27% Latest technology 25% How-to articles 24% Caravan reviews READERS WOULD LIKE TO SEE MORE OF: 61% Travel features 56% Technology/gadgets 55% User reviews 50% Maintenance TOP 3 SOURCES OF INFORMATION WHEN RESEARCHING RVS 69% Magazine 62% RV shows 59% Online Source: #MCD Reader Survey December 2018
PRINT MCD magazine is ranked #1 in the RV, Travel & Tourism category in retail, and outsells its closest DISTRIBUTION rival by close to 3:1 in supermarkets. MOTORHOMES, CARAVANS & DESTINATIONS READERSHIP - 88,000* AVERAGE ISSUE READERSHIP RETAIL 7,500 DISTRIBUTION Copies monthly PRICE $10.95 CHANNEL BREAKDOWN SALES BY RETAIL OUTLET SUPERMARKETS+ • All RV magazines fall into the Travel & Tourism category. • Travel & Tourism competitive set - Supermarkets DIRECTED Motorhomes, Caravans & Destinations (MCD), RV Travel Lifestyle, Lonely Planet, Book stores COPIES 5.3% National GEO Traveller and Vacations & Travel. 45.2% • MCD is currently ranked #1 in the Service Stations 36.2% RV, travel & tourism category, holding SUBSCRIPTIONS RETAIL 50% of the total dollar share*. 22.3% Convenience 72.4% Other 13.8% 4.2% 0.6% +Source: Nielsen CMI Readership Survey (Q2 2021 - Q1 2022) TOTAL NUMBER OF RETAIL OUTLETS - OVER 790
DIGITAL & SOCIAL Motorhomes, Caravans & Destinations delivers an engaged audience of RV enthusiasts with over 68,177 audience touchpoints AUDIENCE per month through MCD digital & social channels. WEBSITE 3-MONTH AVERAGE Unique Browsers 26,157 Sessions 33,601 Page views 78,849 Av. session time 01:36 mins SOCIAL 3-MONTH AVERAGE Reach 51,030 Followers 8,780 MCD DIGITAL & SOCIAL AUDIENCE Over 68,000 monthly E-NEWSLETTER 3-MONTH AVERAGE Reach 9,010 Open rate 50.2% (industry average 30.5%) Click rate 12.2% (industry average 7.1%) Source: Audience touchpoints have been calculated using the Magazine Publishers Association (NZ) Magazine 360 methodology. Print: Nielsen CMI Readership Survey (Q2 2021 - Q1 2022) Website: Google Analytics March - May 2022 average Social: Facebook and Instagram March - May 2022 average E-newsletter: Mailchimp March - May 2022 average
nzmcd.co.nz provides a pre-qualified audience who are serious NZMCD.CO.NZ about motorhoming. Browsers actively seek out this website, especially in the active buying consideration process. NZMCD.CO.NZ STATS USERS: 26,157 NEW USERS: 23,218 SESSIONS: 33,601 NO. OF SESSIONS PER USER: 1.28 PAGE VIEWS: 78,849 PAGES/SESSION: 2.35 AVERAGE SESSION TIME: 1:36 mins THE NZMCD.CO.NZ WEBSITE • M CD attracts a pre-qualified audience by providing relevant content through its print, website, e-newsletter and social channels • Nzmcd.co.nz is the only standalone RV website that provides relevant content and a buy/sell market place • MCD introduced a ‘Dealer Listing of the Day’ through its Facebook page, helping advertisers better connect with potential buyers. Source: Google Analytics March - May 2022 average
E-NEWSLETTERS Our monthly e-newsletters reach thousands of print subscribers and other followers THE ON-SALE THE MARKETPLACE E-NEWSLETTER STATS E-NEWSLETTER STATS SENT: once per month SENT: once per month REACH: 9,010 REACH: 4,715 OPEN RATE: 50.2% OPEN RATE 77% CLICK RATE: 12.2% CLICK RATE 25.9% THE E-NEWSLETTER THE MARKETPLACE E-NEWSLETTER • Sent to our whole audience on the monthly magazine on- • Sent to a targeted segment of our audience sale date • Features the latest RV listings and selected reviews • Print subscribers and eDM subscribers each receive their • Additional advertising space available own version of the e-newsletter • Specialty eDMs are occasionally sent e.g. digital show guides, upcoming shows, wheel estate digital edition etc... • Additional advertising space available Source: Mailchimp March - May 2022 average (On-Sale) and May 2022 (Marketplace)
RATE CARDS
PRINT Motorhomes, Caravans & Destinations is the perfect magazine to reach a highly engaged audience. To discuss your business advertising requirements contact MCD RATE CARD Advertising Sales Team on 022 392 1788 or email sales@nzmcd.co.nz. EDITORIAL SECTION DEALER SECTION Your ad will appear in the editorial pages (story content), providing a less Your ad will appear in the dealer section among other dealer ads cluttered environment (no editorial content) 3 ISSUES 6 ISSUES 12 ISSUES 3 ISSUES 6 ISSUES 12 ISSUES PRINT MAG 1 ISSUE (cost per (cost per (cost per 1 ISSUE (cost per (cost per (cost per issue) issue) issue) issue) issue) issue) Double Page Spread (DPS) $2,995 $1,930 $1,820 $1,700 $1,700 $1,100 Full Page (FP) $1,695 $1,050 $970 $900 $935 $675 $620 $550 Half Page (HP) $895 $660 $600 $550 $595 $460 $400 $340 Quarter Page (QP) $595 $450 $380 $330 $495 $390 $340 $310 1/8 Page $275 $230 $210 $190 DIRECTORY 3 ISSUES 6 ISSUES 12 ISSUES DIRECTORY 1 ISSUE (cost per issue) (cost per issue) (cost per issue) Takacat, the ultimate portable boat. Unit 8, 3 Oracle Drive, Albany, Auckland HURUNUI, NTH CANTERBURY 09 956 1733 | sales@takacat.co.nz 40 minutes from Christchurch visithurunui.co.nz takacat.co.nz Earn extra when you rent out your motorhome to a 450 KM OF SPECTACULAR MAKING YOUR BED EASIER TO MAKE Directory ad 60x80mm $225 $215 $195 $175 community of travellers. Free to list | Kiwi owned & operated | Roadside assistance | Insurance cover Explore our backyard for an adventure Quality Custom ONLINE SHOP your whole family Designed, Hand NOW OPEN! will love. Made Bedwear kakapolinen.co.nz for Caravans, Sheets,Sleep sacks PLAN YOUR ADVENTURE AT Motorhomes Face Masks & much alpinepacific.nz 12 ISSUES + and Vessels. 6 ISSUES + more! www.shareacamper.co.nz or INTRO OFFER call our team at 03 668 1211 Ph: +64 27 253 5005 | E: office@kakapolinen.co.nz www.kakapolinen.co.nz PROTECT YOUR METAL COATED, GELCOAT & ADVERTISE IN THE MCD DIRECTORY INSIDE: Covi Your SuperSh guide to the ow wild-kiwi.co.nz 3 ISSUES 1 FREE 2 FREE MOTORHOMES FIBREGLASS SURFACES MARCH 2021 CARAVANS & DESTINATIONS ROUTE 6 ROAD TRIP CASUAL, 3 ISSUE, ISSUE 204 WE TREAT & SEAL NEW & USED CAMPERS From Lumsden to Kingston IN 48 HOURSSPRINGS NO LEAVE TRACE Small actions we 6 ISSUE & 12 ISSUE to help HANMER can all take $215 each $175 each our environment An idyllic long weekend $195 each OFFERS AVAILABLE. www.nzmcd.co.nz PARK NATIONAL TONGARIRO much more scenery & so Sculptures, TOWING CARAVAN KNOW ABOUT NEED TO WHAT YOU & ADVICE: PLUS RV reviews road All bookings will receive free MCD ad design if required.* PRACTICAL YOUR RV? on the $9.95 MARCH 2021 stories of life ISSUE 204: RESTORING GRILL it! See p50 MARCH FIRE UP THE Tell us about recipes Tasty barbecue 2021 Learn more and book online at nzmcd.co.nz/advertise MAC OUTDOORS GARDX CX² SOUTH ISLAND or contact Danny on 022 392 1788 Mike Daniels 022 089 7305 (7 ISSUES TOTAL) (14 ISSUES TOTAL) mike.daniels@gardx.co.nz NZ’S ONLY MONTHLY www.gardx.co.nz RV MAGAZINE *includes one round of client amends. Ads can be supplied if preferred. Rates are per issue and subject to change. Effective from 01/01/2020. All rates are in NZ dollars and exclude GST All print advertising will appear in the MCD digital edition as added value
DIGITAL Motorhomes, Caravans & Destinations is the perfect magazine to reach a highly engaged digital audience. To discuss your business advertising RATE CARD requirements contact MCD Advertising Sales Team on 022 392 1788 or email sales@nzmcd.co.nz. NZMCD.CO.NZ COST PER CPM Billboard (970 x 250px) $50 Leaderboard (728 x 90px) $35 MREC (300 x 250px) $35 Double MREC (300 x 600px) $45 Mobile banner (300 x 50px) $35 DIGITAL MAGAZINE EDITORIAL & DEALER SECTIONS Double Page Spread Full Page Half Page horizontal All print advertising will appear in the MCD digital Half Page vertical edition as added value Quarter Page Vertical Quarter Page Horizontal 1/8 page Video Advertisement $300 Design/artwork $45 per hour E-NEWSLETTER ON-SALE** PER MAIL OUT Banner Ad (728 x 150px) $250 MREC (300 x 250px) $250 Video MREC (300 x 250px) $350 Feature Review (On-Sale) $400 E-NEWSLETTER MARKETPLACE** PER MAIL OUT * All pricing in NZ$ and ex GST ** Must be in conjunction with other MCD advertising MREC (300 x 250px) $150 Terms & Conditions apply. Rates are per issue and subject Feature Review (Marketplace) $250 to change. Effective from 01/05/2020.
MCD DEALER YARD Harness MCD’s digital Dealer marketplace and list your vehicles on nzmcd.co.nz PRINT & DIGITAL website in the MCD Dealer Yard. Optional print listing upgrade with banner. To discuss your business advertising requirements contact the MCD Advertising RATE CARD Sales Team on 022 392 1788 or email sales@nzmcd.co.nz. MCD DEALER YARD FIND MORE MCD DEALER YARD LISTINGS AT NZMCD.CO.NZ 2021 CI MOTORHOME 2019 ADRIA SUNLIVING 2017 SWIFT RIO 310 2017 FIAT DUCATO 2016 BENIMAR 2021 DETHLEFFS ESPRIT 2021 SUNLIGHT T69L 2003 KEA FORD MAGIS 82XT A70DK Price: $99,900 ROLLERTEAM MILEO 201 A CLASS I7150-2EBL Dealer: Jayco Auckland TRANSIT DREAMTIME Price: $151,000 Price: $121,900 Ref code: TA1071974 PEGASO 740 Dealer: Jayco Auckland Dealer: Jayco Auckland Price: $149,000 Dealer: Jayco Auckland Ref code: TA904388 Ref code: TA1073469 Used Price: $159,990 Price: $124,995 Price: $232,000 Website code: TA1067210 Price: $72,000 New Used Ref code: TA1075803 Website code: TA1074884 Website code: TA1076606 New Website code: TA1045136 2017 Swift (Fiat Ducato) Rio Used Used New Used Introducing the CI Magis 2019 Adria (Fiat Ducato) 310 Black Edition. 85,300km 82XT 4 berth motorhome, Sunliving A70DK, white 6 circa and front-wheel drive. Currently being prepared for This little beauty at The latest model available The latest 2021 Sunlight This has been recently (front drop down bed). berth motorhome (6 certified Features include; 5.99m sale. This 4 berth Fiat Ducato just under 6m long, is in November 2021. You T69L model is here! traded after 13 years of Features ESC & ABS safety belts but actually long, 2.31m wide, gross – Pegaso 740 with 4 seat belts compact yet features can choose from an island Features include; internal loving use from the previous brakes, Fiat factory stereo sleeps 7). WOF so you can 3,500kg, payload – 696kg, is a fantastic motorhome that a permanent double bed or 2x single beds. height of 210cm, base owner. It has a heap of great (Bluetooth) radio/USB, drive this motorhome on WOF – drive on a car offers exceptional value for bed. Height adjustable Key features include; engine 2,3L 4 berths (island features: Solar, tow-bar, 4 safety belts, cab air- a car licence. Front wheel licence, 2.3L diesel 130 hp, money with plenty of extras garage underneath the self-containment, gas bed and pull down bed), bike racks, heater, air conditioning, eco leather drive, 6-speed automatic 6-speed automatic, central fitted. Features cab air- bed, comfortable lounge, compliance and certification, fridge/freezer compartment conditioning, roof pack rack, upholstery, automatic 140L 3 with cruise control, electric locking, cruise control, conditioning, awning, electric good cooking space & NZ electrical compliance (167/29), water tank including rear wheel drive. way fridge/freezer, gas oven mirrors and windows, central electric mirrors/windows and bike rack, large boot locker, great sized bathroom with and more besides. Check boiler, waste water tank. You won’t regret viewing with grill and plenty more! locking (cab only). much more! spacious kitchen. separate shower. it out today! Go and see it now. this beauty. 03 7443851 03 7416666 09 9517077 03 7416666 2010 JAYCO FD.23-4 2020 GRAND DESIGN 2021 SWIFT 2021 SWIFT Dealer: Jayco Auckland REFLECTION 230RL QUATTRO EW CELEBRATION 560 Price: $110,000 Dealer: Jayco Auckland Dealer: Jayco Auckland Dealer: Jayco Auckland 2020 JAYCO CONQUEST 2021 CI MOTORHOME 2019 ADRIA SUNLIVING 2017 SWIFT RIO 310 Website code: TA998696 Price: $115,000 Price: $66,995 Price: $67,995 DX FA25-1 MAGIS 82XT A70DK Dealer: Jayco Auckland Used Website code: TA856188 Website code: TA1073901 Website code: TA1073891 Dealer: Jayco Auckland Dealer: Jayco Auckland Dealer: Jayco Auckland Price: $99,900 New New New Price: POA Price: $151,000 Price: $121,900 Website code: TA1071974 Jayco, built tough to last Website code: TA1030349 Website code: TA904388 Website code: TA1073469 Used with aluminium framing and Upon stepping inside, you A 6 berth motorhome Introducing this special New New Used 4 piece sandwich body will immediately see the featuring full insulation/ edition caravan. Complete 2017 Swift (Fiat Ducato) Rio construction. Features theatre seating along the double glazing, removable with an end bedroom, The 25ft Conquest Introducing the CI Magis 2019 Adria (Fiat Ducato) 310 Black Edition. 85,300km include: 125L fresh water, rear wall. This offers a great carpets, gas bottle, fixed bed, extractor fan, motorhome is built on the 82XT 4 berth motorhome, Sunliving A70DK, white 6 circa and front-wheel 12v range hood, 19” TV, 4 place to kick back and relax. Thetford C260 toilet with microware, freezer, fridge, most popular vehicle in the (front drop down bed). berth motorhome (6 certified drive. Features include; burner cooktop/griller, 85L The slide out 80 U-shaped electric flush, fresh and oven, mains electric, industry, Fiat. It can sleep Features ESC & ABS safety belts but actually 5.99m long, 2.31m wide, grey water, backing camera, dinette is also available for waste container, 12v/230v water heater, shower, up to four adults, so you can brakes, Fiat factory stereo sleeps 7). WOF so you can gross – 3,500kg, payload bike rack, gas water heating, seating during meals. Length power, LED lighting, dining battery charger, blinds, take the family and friends (Bluetooth) radio/USB, drive this motorhome on – 696kg, WOF – drive on microwave, roll out awning, of 8.6m, 1 slide-out, tanks table, electrical and gas door fly-screens, alarm, on holidays with you. A 4 safety belts, cab air- a car licence. Front wheel a car licence, 2.3L diesel self-contained, swivel front – fresh (208L), grey (284L), certification gas/240v stereo system, sunroof and large double bed in a slide- conditioning, eco leather drive, 6-speed automatic 130 hp, 6-speed automatic, seats and traction control. black (156L) and WOF. heating and more. much more... out section. upholstery. with cruise control. central locking. Half Page banner ad Full Page banner ad MCD DEALER YARD PRINT PACKAGE PRINT LISTING UPGRADE COST PER ISSUE 1 2 3 4 5 6 7 8 Cost per listing $85 # of listings 0-5 6-10 11-15 16-20 21-25 26-30 31-35 36+ Half page (4 listings) + supporting banner $340 Costs per month $50 $95 $135 $170 $200 $225 $245 $260 Full page (8 listings) + supporting banner $680 All print listings must also be listed on nzmcd.co.nz
FEATURE MCD has developed a Feature Review Package that allows brands to leverage MCD review content REVIEW All reviews are published in print and the website FEATURE REVIEW WHEEL ESTATE | DETHLEFFS JUST 90 T6762 An exciting opportunity to be promoted as the ‘Feature Review’. This includes: • A feature in the MCD e-newsletter (with supporting advertisement from the dealer) • Boosted social media post JUST RIGHT Cost per Feature Review: $400 (excluding GST) Light, bright and with plenty of appeal for families, the new Dethleffs Just 90 T6762 is just perfect for entry-level motorhoming says MCD writer Claire Smith The swivel cab seats mean passengers can go from driving to chilling in mere minutes The dining area converts into a big, comfy bed at the drop of a slat A vailable in six layouts, the new of light and spaciousness. The spots lights face the living area which allows for Dethleffs Just 90 is positioned as have touch functionality too, so you can valuable extra seating in the dining area a quality, entry-level motorhome. choose which ones you want on or off. if you have a couple of campsite guests FEATURED REVIEWS DRIVE RESULTS The design is modern and fresh, which The elegant interior is modern and fresh, pop over for dinner. appeals to the increasing numbers of with contemporary tones of grey, white, younger travellers who are taking up and light timber. The lockers are handle- DINING AND COOKING the motorhoming lifestyle. The range free, which makes them not only sleek The dining area features face-to-face settees includes a configuration to suit couples in appearance, but also easy to wipe — the kerbside one being slightly longer and families including a fixed north- down and clean. The lockers and drawers — with an adjustable table in between. south double bed, twin singles, and the all include soft-close mechanisms — one Upholstered in ‘Metropolitan’ grey, the MCD reviews are one of the most valuable placements dropdown-only 6762 model reviewed here. of those seemingly small things that seats are suitably comfy, with space enough make a big difference to the overall sense for five (plus the cab seats). The table is LAYOUT AND DECOR of quality and convenience. easily adjusted for height preference, and At 6.96 metres, the Dethleffs Just 90 can be folded in half to provide a decent advertisers can be associated with: T6762 motorhome is the second smallest THE CAB amount of space to walk from the cab model in the range. It offers a dropdown Upfront, the cab includes the latest suite through the living area. bed over the front dinette, a centrally of technology, including a 7-inch Kenwood Sitting above the dinette is the located kitchen, and a rear full-width stereo with CarPlay and reverse camera, air dropdown double bed (more on that later), bathroom. Built on the popular Fiat conditioning, ABS, crosswind assist, cruise but for extra passengers, the dining area • R eviews perform in the top range for both pageviews and read Ducato chassis, it’s a popular layout control, hill hold, traction control, and, converts into an additional big and comfy with travelling couples, providing plenty a good selection of cup holders — always bed: pop the table out, add in the slat and of usable space by day. useful. extra cushion from the storage below the A generously-sized push-open window The driver and passenger seats are settees, and voila… the extra bed is made. IMAGES: SUPPLIED above the cab, large windows on either designed for comfort, with an integrated Alongside the dinette is the cooking zone time for all editorial content on the MCD website side of the settee, and the use of LED headrest and two armrests. But most which is conveniently compact but well downlights throughout add to the sense importantly, they both swivel fully to set up with a two-burner gas hob and a • A boosted social post for the vehicle listing associated with the 66 Motorhomes Caravans & Destinations review can increase listing views by up to 14x • Supporting the feature review with additional e-newsletter advertising can drive up to 34% higher brand engagement
SPECIFICATIONS
PRINT SPECIFICATIONS All files must be supplied CMYK. For sizes that cannot have & DIMENSIONS bleed, please use the TYPE AREA for the ad size. ADVERT SIZES (mm) TYPE AREA TRIM BLEED Double-page spread (DPS)* w390 x h264 w420 x h297 w430 x h307 Full page (FP) w180 x h264 w210 x h297 w220 x h307 Half-page horizontal (HPH) w180 x h130 w210 x h136 w220 x h163 Half-page vertical (HPV) w88 x h264 w102 x h297 w118 x h320 Quarter-page vertical (QPV) w88 x h130 Quarter-page horizontal (QPH) w180 x h63 *Please allow a 30mm gutter in centre of spread DIRECTORY Directory vertical ad w60 x h80 DEALER YARD BANNERS Banner for half page of listings w173 x h19 Banner for full page of listings w173 x h30 Dealer yard photo w36 x h39.5 FP HPV 1/8th HP QPV QPH BLEED AREA TYPE AREA
DIMENSIONS – Advertise on our desktop and mobile site to reach our DIGITAL DISPLAY audience of 68,000+ per month. Multiple options available. DESKTOP MOBILE DOUBLE MREC 300 x 600px BILLBOARD MREC 970 x 250px (MEDIUM RECTANGLE) 300 x 250px MREC (MEDIUM RECTANGLE) 300 x 250px LEADERBOARD MOBILE 300 x 50px 728 x 90px
DIMENSIONS Advertise in our digital newsletter to reach our engaged audience of – EDM 9,000+ per month. Multiple options available. eDM advertising only available as part of a bundle advertising package. BANNER 728 x 150px • Can be static or short MREC looping GIFs. (MEDIUM • Add a button or CTA for best results. RECTANGLE) • Only available as 300 x 250px part of a bundle advertising package.
MCD 2022/2023 ADVERTISING DEADLINES PRINT DIGITAL Month Issue Advertising Material Cancellation On sale date Material Deadline deadline (Wed) deadline (Mon) (Thu)) (Fri) Jul-22 220 22-Jun 20-Jun 7-Jul 1-Jul Aug-22 221 20-Jul 18-Jul 4-Aug 29-Jul Sep-22 222 24-Aug 22-Aug 8-Sep 2-Sep Oct-22 223 21-Sep 19-Sep 6-Oct 30-Sep Nov-22 224 19-Oct 17-Oct 3-Nov 28-Oct Dec-22 225 16-Nov 14-Nov 1-Dec 25-Nov Jan-23 226 7-Dec 5-Dec 5-Jan 30-Dec Feb-23 227 18-Jan 16-Jan 2-Feb 27-Jan Mar-23 228 15-Feb 13-Feb 2-Mar 24-Feb Apr-23 229 22-Mar 20-Mar 6-Apr 31-Mar May-23 230 19-Apr 17-Apr 4-May 28-Apr Jun-23 231 17-May 15-May 1-Jun 26-May Jul-23 232 21-Jun 19-Jun 6-Jul 30-Jun Aug-23 233 19-Jul 17-Jul 3-Aug 28-Jul Sep-23 234 23-Aug 22-Aug 7-Sep 1-Sep Oct-23 235 20-Sep 18-Sep 5-Oct 29-Sep Nov-23 236 18-Oct 16-Oct 2-Nov 27-Oct Dec-23 237 22-Nov 20-Nov 7-Dec 1-Dec The above deadlines may be subject to change. Please note digital material deadlines may vary depending on advertiser campaign requirements.
DIRECTORY Motorhomes, Caravans & Destinations (MCD) readers often turn to the magazine for advice and inspiration. To support this reader engagement, and create a targeted environment for businesses looking to advertise to our niche audience, MCD has launched a new directory section. Take a look at our intro offer and book into the next issue.
MCD DIRECTORY DIRECTORY TRAVEL BAGS From $19.95 Motorhomes, Caravans & Destinations directory is the perfect place to FOR ANY ADVENTURE wild-kiwi.co.nz RUGGED EARTH HIKING TOURS advertise your brand or product to a highly engaged niche audience who value magazine advertising. Our readers are heavy magazine users who Takacat, the ultimate look to MCD for new ideas and advice on RV accessories, security, parts and portable boat. Unit 8, 3 Oracle Drive, Albany, Auckland RV REPAIRS South Island hiking tours – HURUNUI, NTH CANTERBURY 09 956 1733 | sales@takacat.co.nz Broken windshields, damage, rust – we can fix it all! solo or group. 06 897 0588 rvrepairs.co.nz Book now: hikingtours.co.nz 40 minutes from Christchurch visithurunui.co.nz takacat.co.nz servicing, repairs and maintenance, destinations and things to do around the 450 KM OF SPECTACULAR H2GO MAKING YOUR FILTER & PURIFY country. The directory is positioned at the back of the magazine, next to the The Wanderinge BED EASIER TO MAKE WATER ON THE GO Earn extra when you rent Villager Caf out your motorhome to a community of travellers. dealer vehicle listings. Free to list | Kiwi owned & operated | Roadside assistance | Insurance cover Your friendly local cafe in Matakana, Explore our backyard just an hour out of Auckland! Stop for an adventure Quality Custom and enjoy our boutique selection of ONLINE SHOP your whole family will love. Designed, Hand Made Bedwear NOW OPEN! kakapolinen.co.nz SATELLITE PRO food and wander through the wild rose garden. for Caravans, PLAN YOUR ADVENTURE AT Motorhomes Sheets,Sleep sacks Face Masks & much Enjoy entertainment on the move alpinepacific.nz and Vessels. 81 Village Road, Matakana more! with our latest smart satellites www.shareacamper.co.nz or Coffee Food Deli Takeways call our team at 03 668 1211 Ph: +64 27 253 5005 | E: office@kakapolinen.co.nz www.kakapolinen.co.nz satellitepro.com H2GO.CO.NZ PRICING ADVERTISE IN THE LOWER HUTT PLUMBING AND GASFITTING DRINKWARE OUTDOOR GEAR FOR MCD DIRECTORY FOR ANY ADVENTURE wild-kiwi.co.nz ALL CONDITIONS PROTECT YOUR METAL COATED, GELCOAT & INSIDE Covi : Your Supeguide to rSho the w MOTORHOMES FIBREGLASS SURFACES MARCH 2021 CARAVANS & DESTINATIONS ROUTE 6 ROAD TRIP CASUAL, 3 ISSUE, ISSUE 204 WE TREAT & SEAL NEW & USED CAMPERS From Lumsden to Kingston IN 48 HOURSSPRINGS NO LEAVE TRACE Small actions we 6 ISSUE & 12 ISSUE to help HANMER can all take our environment An idyllic long weekend OFFERS AVAILABLE. www.nzmcd.co.nz Specalists in RV plumbing PARK and gas. Servicing the entire NATIONAL TONGARIRO much more scenery & so Sculptures, TOWING CARAVAN KNOW ABOUT NEED TO WHAT YOU & ADVICE: PRACTICAL PLUS RV reviews road YOUR RV? on the $9.95 MARCH 2021 stories of life ISSUE 204: RESTORING GRILL it! See p50 CASUAL 3 ISSUES 6 ISSUES 12 ISSUES MARCH FIRE UP THE Tell us about Wellington region recipes Tasty barbecue 2021 Learn more and book online at nzmcd.co.nz/advertise Call us for a quote MAC OUTDOORS Rod Drury: 04 817 6597 Heading outdoors? Try our range of GARDX CX² SOUTH ISLAND or contact Danny on 022 392 1788 Mike Daniels 022 089 7305 3 Avon Rd, Lower Hutt all-weather gear today mike.daniels@gardx.co.nz NZ’S ONLY MONTHLY lowerhuttplumbing.com macoutdoors.co.nz www.gardx.co.nz RV MAGAZINE $255 1/9 page per $215 $195 $175 insertion per insertion per insertion per insertion Please note that this is a mockup and design may vary. AD SPECS All pricing is in NZD and excludes GST. INTRO OFFER Advert sizes • Ad should include a clear call to action – phone number, website or other contact details. 1/9 All bookings will receive free MCD ad design if required.* page w60 x h80mm • Due to the 1/9th ad size, copy should be clear, concise and easy to read. • All files must be supplied CMYK and at 300 dpi. 6 ISSUES + 12 ISSUES + 3 ISSUES 1 FREE 2 FREE $215 each $195 each $175 each CONTACT (7 ISSUES TOTAL) (14 ISSUES TOTAL) To receive our intro offer and ensure your ad is in the next issue – contact us today or complete the online booking form. Check deadlines for the next issue. MCD Advertising Sales Team *includes one round of client amends. Ads can be supplied if preferred. sales@nzmcd.co.nz
MCD DEALER YARD
LIST ON THE MCD DEALER YARD Harness MCD’s digital platform and list your vehicles to an engaged and pre-qualified audience of RV buyers. ✓ 23,000+ total views per month for listings on nzmzcd.co.nz ✓ Social promotion drives up to 4.5x higher listing views ✓ EDM promotion drives up to 7x higher listing views SEVEN GREAT REASONS TO LIST AND SELL WITH MCD ONLINE 1 2 3 4 5 RV-ONLY COST-EFFECTIVE AUTOMATED PRE-QUALIFIED DIGITAL SUPPORT DEALER YARD Choose a monthly fixed fee, Manually upload or have your AUDIENCE Each week, selected dealer depending on your listing package. listings automatically sent to vehicles are promoted on the Connect with potential buyers Vehicle search and listings are our MCD from your existing vehicle MCD Facebook page, driving and showcase your range of in biggest source of traffic. management system. One off setup traffic to the listing. Selected stock or upcoming vehicles, to fee for this feature applies. vehicles are also featured a highly qualified audience. *Fee depends on the data format being in the monthly Marketplace sent to MCD. Costs from your vehicle e-newsletter. management system not included. $ 6 7 TRACKING & DEALER REPORTING PRINT LISTING UPGRADE The dealer reporting in Autoplay allows you to easily Upgrade your listing package to feature in our see your stock report in one place. monthly MCD Dealer Yard section of the print magazine. $85 per listing, per issue (ex. GST). Source: AutoPlay data for nzmcd.co.nz March - May 2022 average
MCD DEALER YARD PRICING Listing prices vary depending on the number of listings posted each month. Your listing package is able to change from month to month to accommodate availability of stock. PACKAGE # OF LISTINGS TOTAL P1 0-5 $50.00 P2 6-10 $95.00 P3 11-15 $135.00 P4 16-20 $170.00 P5 21-25 $200.00 P6 26-30 $225.00 P7 31-35 $245.00 P8 36-40+ (Unlimited) $260.00 Automation of your RV listings is available for a one off set up fee of $250
PRINT LISTING UPGRADE Amplify your presence and upgrade your MCD Dealer Yard package to include print listings in Motorhomes, Caravans & Destinations magazine. Choose from the following options; 1-3 single listings, a Half Page of listings with a supporting banner, or a Full Page of listings with a supporting banner. All print listings must also be listed on www.nzmcd.co.nz Fixed listing layout for all MCD Dealer Yard listings. Complimentary banner design for bookings of half-page and full-page listings. High-resolution logos must be supplied for ad design. MCD DEALER YARD FIND MORE MCD DEALER YARD LISTINGS AT NZMCD.CO.NZ Pricing Per Listing $85 2021 CI MOTORHOME 2019 ADRIA SUNLIVING 2017 SWIFT RIO 310 2017 FIAT DUCATO 2016 BENIMAR 2021 DETHLEFFS ESPRIT 2021 SUNLIGHT T69L 2003 KEA FORD MAGIS 82XT A70DK Price: $99,900 ROLLERTEAM MILEO 201 A CLASS I7150-2EBL Dealer: Jayco Auckland TRANSIT DREAMTIME Half Page + supporting banner $340 Price: $151,000 Price: $121,900 Ref code: TA1071974 PEGASO 740 Dealer: Jayco Auckland SINGLE BEDS Price: $149,000 Dealer: Jayco Auckland Ref code: TA904388 Ref code: TA1073469 Used Price: $159,990 Price: $124,995 Dealer: Jayco Auckland Website code: TA1067210 Price: $72,000 New Used Ref code: TA1075803 Website code: TA1074884 Price: $232,000 New Website code: TA1045136 2017 Swift (Fiat Ducato) Rio Used Used Website code: TA1076606 Used Introducing the CI Magis 2019 Adria (Fiat Ducato) 310 Black Edition. 85,300km New The latest 2021 Sunlight 82XT 4 berth motorhome, Sunliving A70DK, white 6 circa and front-wheel drive. Currently being prepared for This little beauty at T69L model is here! This has been recently (front drop down bed). berth motorhome (6 certified Features include; 5.99m sale. This 4 berth Fiat Ducato just under 6m long, is The latest model available Features include; internal traded after 13 years of Full Page + supporting banner $680 Features ESC & ABS safety belts but actually long, 2.31m wide, gross – Pegaso 740 with 4 seat belts compact yet features a in November 2021. You height of 210cm, base loving use from the previous brakes, Fiat factory stereo sleeps 7). WOF so you can 3,500kg, payload – 696kg, is a fantastic motorhome permanent double bed. can choose from an island engine 2,3L 4 berths (island owner. It has a heap of (Bluetooth) radio/USB, drive this motorhome on WOF – drive on a car that offers exceptional value Height adjustable garage bed or 2x single beds. bed and pull down bed), great features: Solar, tow- 4 safety belts, cab air- a car licence. Front wheel licence, 2.3L diesel 130 hp, for money with plenty of underneath the bed, Key features include; fridge/freezer compartment bar, bike racks, heater, air conditioning, eco leather drive, 6-speed automatic 6-speed automatic, central extras fitted. Features cab comfortable lounge, good self-containment, gas (167/29), water tank including conditioning, roof pack rack, upholstery, automatic 140L 3 with cruise control, electric locking, cruise control, air-conditioning, awning, cooking space & great sized compliance and certification, boiler, waste water tank rear wheel drive, turbo, 12v way fridge/freezer, gas oven with grill and plenty more! mirrors and windows, central locking (cab only). electric mirrors/windows and much more! electric bike rack, large boot locker, spacious kitchen bathroom with separate shower and toilet. NZ electrical compliance, COF, and more... (92L), battery/charger and 3 power outlets (230V). range hood, 140w solar, 2x LPG bottles. All pricing is in NZD and excludes GST. and more... 09 9517077 03 7416666 03 7416666 03 7443851 2010 JAYCO FD.23-4 Dealer: Jayco Auckland 2020 GRAND DESIGN REFLECTION 230RL 2021 SWIFT QUATTRO EW 2021 SWIFT CELEBRATION 560 Banner sizes Price: $110,000 Dealer: Jayco Auckland Dealer: Jayco Auckland Dealer: Jayco Auckland 2020 JAYCO CONQUEST 2021 CI MOTORHOME 2019 ADRIA SUNLIVING 2017 SWIFT RIO 310 Website code: TA998696 Price: $115,000 Price: $66,995 Price: $67,995 Half Page 173 x 19mm DX FA25-1 MAGIS 82XT A70DK Dealer: Jayco Auckland Used Website code: TA856188 Website code: TA1073901 Website code: TA1073891 Dealer: Jayco Auckland Dealer: Jayco Auckland Dealer: Jayco Auckland Price: $99,900 New New New Price: POA Price: $151,000 Price: $121,900 Website code: TA1071974 Jayco, built tough to last Website code: TA1030349 Website code: TA904388 Website code: TA1073469 Used with aluminium framing and Upon stepping inside, you A 6 berth motorhome Introducing this special New New Used 4 piece sandwich body will immediately see the featuring full insulation/ edition caravan. Complete 2017 Swift (Fiat Ducato) Rio construction. Features theatre seating along the double glazing, removable with an end bedroom, The 25ft Conquest Introducing the CI Magis 2019 Adria (Fiat Ducato) 310 Black Edition. 85,300km include: 125L fresh water, rear wall. This offers a great carpets, gas bottle, fixed bed, extractor fan, Full Page 173 x 30mm motorhome is built on the 82XT 4 berth motorhome, Sunliving A70DK, white 6 circa and front-wheel drive. 12v range hood, 19” TV, 4 place to kick back and relax. Thetford C260 toilet with microware, freezer, fridge, most popular vehicle in the (front drop down bed). berth motorhome (6 certified Features include; 5.99m burner cooktop/griller, 85L The slide out 80 U-shaped electric flush, fresh and oven, mains electric, industry, Fiat. It can sleep Features ESC & ABS safety belts but actually long, 2.31m wide, gross – grey water, backing camera, dinette is also available for waste container, 12v/230v water heater, shower, up to four adults, so you brakes, Fiat factory stereo sleeps 7). WOF so you can 3,500kg, payload – 696kg, bike rack, gas water heating, seating during meals. Length power, LED lighting, dining battery charger, blinds, can take the family and (Bluetooth) radio/USB, drive this motorhome on WOF – drive on a car microwave, roll out awning, of 8.6m, 1 slide-out, tanks table, electrical and gas door fly-screens, alarm, friends on holidays with 4 safety belts, cab air- a car licence. Front wheel licence, 2.3L diesel 130 hp, self-contained, swivel front – fresh (208L), grey (284L), certification gas/240v stereo system, sunroof and you. A large double bed in a conditioning, eco leather drive, 6-speed automatic 6-speed automatic, central seats and traction control. black (156L) and WOF. heating and more. much more... slide-out section maximises upholstery, automatic 140L 3 with cruise control, electric locking, cruise control, living space. way fridge/freezer. mirrors and windows. electric mirrors/windows. Please note that this is a mockup and design may vary. Half Page banner ad Full Page banner ad
CONTACT THE MCD ADVERTISING SALES TEAM | EMAIL SALES@NZMCD.CO.NZ | PHONE 022 392 1788
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