MEDIA INFORMATION 2019 - Europe's largest motorboat-magazine - PRICE LIST No. 54 - Delius Klasing
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA INFORMATION 2019
Europe’s largest motorboat-magazine
Foto: © Dieter Wanke/terrapicture
PRICE LIST No. 54
SUMMARY 2
BOOTE PRINT BOOTE DIGITAL
The magazine 3 BOOTE App 13
Readership 4 BOOTE App Flexslider 14
Dimensions / Rates Specifications App 15
Editorial section 5
Display ads 16
BOOTE market 6
Display ads mobile 17
Ad specials 7
Video advertising 18
Crossword sponsorship 8
Newsletter 19
Publication schedule 9
Content Marketing
DK-brand-combination 10 Sponsored News 20
WOHNEN AM WASSER special 11 Advertorial / Online advent calendar 21
Details of printing 12 Online-Specials
Insurance channel 22
Specifications Website / Newsletter
DisplayAds / VideoAds / Newsletter 23
HTML5-ads 24
CONTACT
Specialized customers 25
Brand clients 26
Click
content
for instant
information
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
THE MAGAZINE 3
FAHRBERICHT
EINE RUNDE
SACHE
ZEELANDER Z 55 Ein Boot, dessen Aussehen klassisch erscheint,
aber mit der neuesten Technik ausgestattet ist
Z
eelander existiert seit 2003 in Groot-Ammers zum Produktionsort der gen auf Long Island in die Büros von Man-
Groot-Ammers in den Niederlan- Zeelander-Boote werden zu lassen. Mitt- hattan New York zu gelangen. Commuter
den, wo die erste Zeelander, eine lerweile ist hier schon eine Zeelander Z 66 wurden rasch zum Inbegriff für schnelle
Z 44 auf dem Papier entstand und dann in vom Stapel gelaufen. Damit aber nicht ge- Yachten, Luxus, komfortables Reisen und
der Türkei produziert wurde. Da aber die nug, zukünftig sollen hier die Modelle Z 72 galten vor allem als Statussymbol.
überwiegende Kundschaft aus den USA bis Z 80 gefertigt werden. Illustre Namen der Zeitgeschichte ha-
stammt, ging man zu Tiara in Michigan, Das Aussehen von Zeelander-Booten ben einen besessen. Die Kennedys bei-
um dort die 44er produzieren zu lassen. stammt aus der Vergangenheit und ist ein spielsweise nutzten 20 Jahre lang einen
FOTO: MORTEN STRAUCH
Ein texanischer Kunde wollte aber etwas Mix aus Lobster-Booten und Commu- Commuter. Präsident John F. Kennedy
größeres, woraus die Zeelander Z 55 resul- ter-Booten. Commuter bedeutet Pendler, fuhr damit zum Fischen oder gebrauchte
tierte. Um dem Anspruch gerecht zu wer- und die hatten ihren Ursprung Anfang des das Boot als repräsentative Yacht. Darüber
den, dass holländische Boote auch in Hol- vorigen Jahrhunderts in den USA, als die hinaus gefiel den Machern von Zeelander
Vor Wellen braucht man sich mit der Z 55 nicht zu fürchten (u. l.). Komfort-Badeleiter (2. v. l.). Der zweite Steuerstand erleichtert das land gebaut werden sollen, besann man Reichen und Schönen ein Transportmittel auch das sogenannte Tumblehome-Heck,
An- und Ablegen im Hafen (2. v. r.). Beide Touchscreens haben es im wahrsten Sinne des Wortes in sich (u. r.) sich auf das Heimatland und beschloss brauchten, um schnell von ihren Wohnun- ein sich nach obenhin einwärts neigendes
38 boote 9 . 2018 boote 9 . 2018 39
Published since THE MAGAZINE THE MARKET
1966
BOOTE has been „fuelling“ the German BOOTE is primarily distributed in the
Sold circulation
motor boating community for more than German speaking countries of Europe:
24,989 copies IVW II/2018
50 years so that today the magazine Germany, Austria and Switzerland. But
Frequency of publication is central to the motor boating scene. significant parts of the circulation also go
monthly
Over the years it has grown and evolved to the Netherlands, Belgium, Luxem-
Magazine size with the scene making it the undisputed bourg, Denmark, Spain, Greece and
215 mm × 280 mm market leader. Every month the editorial Italy, where many people can speak and
Processing team successfully combines practical read German. In total, BOOTE can be
Saddle stitch expertise with passion for leisure bought in more than 20 countries.
Copy price boating. 420,000 readers (AWA 2018,
€ 5.50 6er frequency) underline the fact that
BOOTE is Germany‘s leading magazine
on motor boats. The editorial staff of
BOOTE consist of active water sport
athletes. We are attending the following
shows: boot Düsseldorf, Hiswa te water,
Yachting Festival Cannes,
Interboot Friedrichshafen, Salone
Nautico Genova, Hamburg Boat Show,
Ft. Lauderdale Int. Boat Show, METS
Amsterdam and Boot & Fun Berlin with
additional distribution of BOOTE.
READERSHIP 4
RANGE 5.5 Chance of page
420,000
contact is
79
TIMES
the reader
READERS picks up each
%
90%
issue
BOOTE readers are
TREND-
of our readers are men
SETTERS AND
Almost two thirds are engaged in
the purchase of a motorboat! INNOVATORS
buyer potential
= 63%
37% are willing to spend
32 %
of 110
MINUTES readers
more than
100.000 €
on a motorboat is the average are company
reading time owners or
5,267 per issue
self-employed
EURO 2,422 Euro
average net
household income is the average financial scope of
(total population 3,068 Euro) the BOOTE readers
USING BOOTE-CHANNELS
78% as a magazine, 28% web page,
22% newsletter, 19% BOOTE TV,
52.5 YEARS
is the average age of
14% APP/digital, 12% Facebook BOOTE readers
Sources: AWA 2018 (6er frequency) and Readers Survey 2018 (Market Research)
DIMENSIONS / RATES 5
EDITORIAL SECTION
SIZE B/W 4C
1/1 6,175.00 € 9,135.00 €
1/2 3,285.00 € 4,795.00 €
1/3 2,275.00 € 3,485.00 €
2/1 page 1/4 1,785.00 € 2,545.00 €
Trim size* 430 × 280
2/1 12,155.00 € 18,085.00 € App
included
+ link activation
+ picture gallery
SPECIAL POSITIONS + video
4C
Pole position 1/3 page 4,415.00 €
Island ad 115 × 115 mm 4,795.00 €
Inside front cover 9,925.00 €
1/1 page
Trim size* 215 × 280 Inside back cover 9,455.00 €
Back cover 10,385.00 €
Opening Spread 18,875.00 €
Further on request.
The prices quoted are exclusive VAT.
DISCOUNTS
1/2 page vertical 1/2 page horizontal
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
Type area 94 × 254 Type area 192 × 124
Trim size* 107 × 280 Trim size* 215 × 140 3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
18 adverts 15 % 12 pages 21 %
24 adverts 18 %
1/3 page vertical 1/3 page horizontal
Type area 64 × 254 Type area 192 × 82
Trim size* 78 × 280 Trim size* 215 × 97
AGENCY COMMISSION 15%
EARLY BOOKING DISCOUNT OF 10%
Requires a booking of at least 3 advertisements in the editorial section before
1/4 page 1-column 1/4 page 2-columns January 31st, 2019.
Type area 45 × 254 Type area 94 × 124
Trim size* 54 × 280
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Type area 192 × 60 *All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be
Trim size* 215 × 70 10 mm away from the trim. All format specifications in mm (width x height).
DIMENSIONS / RATES 6
SPECIAL RATE BOOTE MARKET
FORMAT S/W 2C 4C App
included
1/1 6.175,– € 7.165,– € 9.135,– € + link activation
+ picture gallery
1/2 3.175,– € 3.675,– € 4.665,– € + video
1/3 2.175,– € 2.515,– € 3.175,– €
1/4 1.685,– € 1.935,– € 2.425,– €
1/1 page 1/2 page vertical
Type area 192 × 242 Type area 94 × 242 1/8* 767,50 € 897,50 € 1.137,50 €
1/16* 397,50 € 457,50 € 577,50 €
1/32* 202,50 € 232,50 € 292,50 €
*Picture gallery and video with extra charge.
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
3 issues 10 %
1/2 page horizontal 1/3 page horizontal 6 issues 20 %
Type area 192 × 124 Type area 192 × 82
12 issues 35 %
No further discounts!
AGENCY COMMISSION 15%
CLASSIFIED ADVERTISING PER MM/1-COLUMN:
1/4 page 1-column 1/4 page 2-columns
Type area 45 × 242 Type area 94 × 124 B/W = 6.85 € 2C = 7.95 € 4C = 10.20 €
Link integration = 12.50 €
TEXT-ONLY ADS
18.10 € per line (Text-only ads are not discounted!)
Commercial ads with pictures only possible as classified ads.
1/4 page 1/8 page type area CODE CHARGE
4-columns 1-column 45 × 124
Type area 192 × 60 2-columns 94 × 60 9.24 €
4-columns 192 × 28
SHIPPING AGENTS / BROKER SECTION
WATERSPORTS SCHOOLS
MARINAS / HOLIDAY HOMES
Please ask your sales representative for details!
1/16 page type area 1/32 page type area
1-column 45 × 60 45 × 28
2-columns 94 × 28
START OFFER
Minimum size for ads = 1-column, 10 mm. For first time advertisers on request.
All format specifications in mm (width x height).
SPECIAL POSITIONS
Not available in BOOTE MARKET.
AD SPECIALS 7
LOOSE INSERTS
MAX. MINIMUM SUBSCRIPTION
WEIGHT PRICE INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g 90.00 € per mil
up to 50 g 120.00 € per mil Partial insertions
205 x 270 mm
in the retail sale 20,000 Germany
3 samples
up to 75 g 145.00 € per mil circulation by copies available
when placing
Nielsen regions on in total only.
the order
up to 100 g 195.00 € per mil request
up to 125 g 265.00 € per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our BOOTE app (see also page 13).
TIP-ONS
SIZE PRICE
Postcard /
47.00 € per mil
Envelope + costs for the 1/1 page carrier advertisement
Booklet 68.00 € per mil + additional costs when booking the subscription circulation
Test sample 77.00 € per mil Please send stand samples and 10 adhesive inserts for a test run
before the closing date.
CD/DVD 102.00 € per mil
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
6-pages 130.00 € per mil Format: Please contact the media sales department
for specifications
8-pages 150.00 € per mil
Insertion: only overall.
12-pages 170.00 € per mil
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per mil (additional costs on request)
Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All others special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
CROSSWORD SPONSORSHIP 8
In each issue of BOOTE magazine, product, which we will exclusively
RÄTSEL 8
17
7 6
4
we publish our popular marine themed
crossword. Testing questions on generic
present with a detailed description and a
picture on our crossword page.
BEGRIFFE
watersport topics and magazine content Make the popular crossword yours -
11
5
1 Fördestadt an der Grenze zu Dänemark
2 dt. Bedeutung des finnischen Begriffes „Merikarrta“
3 „Gold der Ostsee“ 16
4 Zugvogel, auf dem Nils Holgersson durch Schweden reist 7
in particular, challenge our reader‘s for a playful and eye-catching brand
19
5 Buchstabe „O“ im internationalen Sprechfunk
6 größte finnische Insel in der Bottenwiek (im Heft: S. 100)
5
7 Helsinki Commission (Abk.) 10
8 Grundfarbe der dänischen Nationalflagge 3 12
9 Herkunft des dt. Fischereikennzeichens „ROS“
knowledge. Completing correctly is the communication!
10 polnischer Hersteller von Motoryachten
11 umgangspr. Name der Fährverbindung 4
2 9 15 14
Puttgarden (Fehmarn)-Rødbyhavn (Lolland)
2
12 Sjöräddnings Sällskapet (schwedische Seenotrettung; Abk.)
13 preußischer Baumeister des alten Leuchtturmes Kap Arkona
key to winning high quality prizes - such
14 Ostsee-Seegebiet südlich des Skagerraks 1 18
15 natürliche Kalksteinsäule auf Gotland (im Heft: S. 92) 3
16 Sammelbegriff für Estland, Lettland und Litauen
17 deutsch-polnischer Grenzfluss zur Ostsee
10
18 Motoroyacht-Vereinigung Schleswig-Holstein (Abk.)
as equipment, technical components
9
19 berühmter Panzerkreuzer (Museumsschiff) in St. Petersburg
20 dänischer Sportboothersteller (im Heft: S. 58)
13
8 6
POWERED BY
20
and accessories. This could be your
1
LÖSUNGSWORT:
ZU GEWINNEN 1 2 3 4 5 6 7 8 9 10
FOTO: VICTORINOX; RÄTSEL: C. TIEDT
1 x Spezialmesser „Skipper“ von Victorinox: Schweizer Wertarbeit für den Bordgebrauch – praktisch für die Hosentasche. Mit Werkzeugen
wie Schäkelöffner, Marlspieker, Schraubenzieher und Drahtabisolierer. Dazu kommt die feststehende Klinge mit Wellenschliff, mit der
sich auch Leinen problemlos durchtrennen lassen. Wert: 72 Euro. www.victorinox.com. Schicken Sie das Lösungswort bitte bis zum 12.07.2018
Use this opportunity to present your brand and products on this page:
per E-Mail an gewinnspiel@boote-magazin.de oder per Postkarte an die BOOTE-Redaktion, ABC-Straße 21, 20354 Hamburg. Der Gewinner
wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum der E-Mail bzw. des Poststempels.
LÖSUNG des Rätsels in Ausgabe 6/2018: Lenzpumpe
1 Azimut 2 IJssel 3 Flaschenpost 4 TSL 5 Viskosität (VISKOSITAET) 6 Kartefour 7 Kurs 8 GPS 9 Diesel 10 Fichte 11 Hiddensee
12 Ladung 13 Grün (GRUEN) 14 Suezkanal 15 Rost 16 Kassenwart 17 HWZ 18 Popeye 19 Scholle 20 Finnmaster
OUR „POWERED BY“-PACKAGE:
136 boote 7 . 2018
RÄTSEL 8
17
7 6
4
• brand logo will be integrated into headline: „RÄTSEL (crossword) - powered by…“
BEGRIFFE
• The product provided will be prominently displayed and portrayed
11
5
1 Fördestadt an der Grenze zu Dänemark
2 dt. Bedeutung des finnischen Begriffes „Merikarrta“
3 „Gold der Ostsee“ 16
4 Zugvogel, auf dem Nils Holgersson durch Schweden reist 7
19
5 Buchstabe „O“ im internationalen Sprechfunk
6 größte finnische Insel in der Bottenwiek (im Heft: S. 100)
• link activation in our BOOTE App
5
7 Helsinki Commission (Abk.) 10
8 Grundfarbe der dänischen Nationalflagge 3 12
9 Herkunft des dt. Fischereikennzeichens „ROS“
10 polnischer Hersteller von Motoryachten
11 umgangspr. Name der Fährverbindung 4
2 9 15 14
Puttgarden (Fehmarn)-Rødbyhavn (Lolland)
2
12 Sjöräddnings Sällskapet (schwedische Seenotrettung; Abk.)
13 preußischer Baumeister des alten Leuchtturmes Kap Arkona
14 Ostsee-Seegebiet südlich des Skagerraks 1 18
15 natürliche Kalksteinsäule auf Gotland (im Heft: S. 92) 3
16 Sammelbegriff für Estland, Lettland und Litauen
17 deutsch-polnischer Grenzfluss zur Ostsee
10
18 Motoroyacht-Vereinigung Schleswig-Holstein (Abk.)
9
19 berühmter Panzerkreuzer (Museumsschiff) in St. Petersburg
20 dänischer Sportboothersteller (im Heft: S. 58)
13
8 6
POWERED BY
20
1
LÖSUNGSWORT:
ZU GEWINNEN 1 2 3 4 5 6 7 8 9 10
BOOKINGS
FOTO: VICTORINOX; RÄTSEL: C. TIEDT
1 x Spezialmesser „Skipper“ von Victorinox: Schweizer Wertarbeit für den Bordgebrauch – praktisch für die Hosentasche. Mit Werkzeugen
wie Schäkelöffner, Marlspieker, Schraubenzieher und Drahtabisolierer. Dazu kommt die feststehende Klinge mit Wellenschliff, mit der
sich auch Leinen problemlos durchtrennen lassen. Wert: 72 Euro. www.victorinox.com. Schicken Sie das Lösungswort bitte bis zum 12.07.2018
per E-Mail an gewinnspiel@boote-magazin.de oder per Postkarte an die BOOTE-Redaktion, ABC-Straße 21, 20354 Hamburg. Der Gewinner
wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum der E-Mail bzw. des Poststempels.
LÖSUNG des Rätsels in Ausgabe 6/2018: Lenzpumpe
1 Azimut 2 IJssel 3 Flaschenpost 4 TSL 5 Viskosität (VISKOSITAET) 6 Kartefour 7 Kurs 8 GPS 9 Diesel 10 Fichte 11 Hiddensee
12 Ladung 13 Grün (GRUEN) 14 Suezkanal 15 Rost 16 Kassenwart 17 HWZ 18 Popeye 19 Scholle 20 Finnmaster
136 boote 7 . 2018 FREQUENCY PRICE
300.00 € plus prize,
1
min. value 50.00 €
750.00€ plus 3 x prize,
3
min. value 50.00 €
1,200.00 € plus 6 x prize,
6
min. value 50.00 €
AGENCY COMMISSION 15%
The prices quoted are exclusive VAT.
PUBLICATION SCHEDULE 9 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2019 19.12.2018 boot Düsseldorf, Equipment 09.11.2018 19.11.2018 02/2019 16.01.2019 boot Düsseldorf 30.11.2018 10.12.2018 03/2019 20.02.2019 11.01.2019 21.01.2019 04/2019 20.03.2019 08.02.2019 18.02.2019 05/2019 17.04.2019 WOHNEN AM WASSER SPECIAL 08.03.2019 18.03.2019 06/2019 15.05.2019 Hamburg ancora Yachtfestival 05.04.2019 15.04.2019 07/2019 19.06.2019 10.05.2019 20.05.2019 08/2019 17.07.2019 07.06.2019 17.06.2019 09/2019 14.08.2019 HISWA in-water Boat Show 05.07.2019 15.07.2019 10/2019 18.09.2019 Interboot Friedrichshafen 09.08.2019 19.08.2019 11/2019 16.10.2019 Hamburg Boat Show 06.09.2019 16.09.2019 12/2019 13.11.2019 Boot und Fun Berlin 04.10.2019 14.10.2019 01/2019 18.12.2019 08.11.2019 18.11.2019
DK-BRAND-COMBINATION 10
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %WOHNEN AM WASSER 11
THE MAGAZINE
Sailors and power boaters have a In WOHNEN AM WASSER, we show
special connection to the water. They possibilities and ways to fulfill a dream
spend precious time on it - by the water of a nautical lifestyle. Not only on the
is where they feel happiest. This feeling coasts, but also in the city and in the
need not just be for the weekends, or country.
for holidays, many choose to live by the
water. Whether visiting, or living by the
water, it is a lifestyle we understand.
Print run
155,100 copies
Total circulation 1/1 page 1/2 page vertical 1/2 page horizontal 1/3 page horizontal
438,000* readers Trim size* 205 × 300 Trim size* * 102 × 300 Trim size* 205 × 145 Trim size* 205 × 95
Magazine size
205 mm × 300 mm
as XXL-Special in YACHT, BOOTE,
BOOTE EXCLUSIV
Frequency of publication
1× per year
1/3 page vertical 1/4 page 2-columns 1/8 page** 2-columns
Processing Trim size* 63 × 300 Type area 90 × 135 Type area 90 × 65
saddle stitch 4-columns
Trim size* 205 × 70
Print profile
* All advertisements with bleed format must have a trim of 5 mm around the page.
ISO Coated V2 All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
** Placement collective, no DIGITAL/APP combination.
*YACHT: 190,000, BOOTE: 160,000 (AWA 2018),
BOOTE EXCLUSIV: 88,000 (Readership survey 2018,
Market Research).
AGENCY COMMISSION 15%
PUBLICATION SCHEDULE 4C INCLUSIVE 4C INCLUSIVE
SIZE APP SIZE APP
BOOKING DEADLINE OF Brand clients Marine clients
MAGAZINE ISSUE FIRST SELLING DAY
DEADLINE PRINT DATA
1/1 12,200.00 € 1/1 7,250.00 €
YACHT 10/19 02.05.2019
1/2 6,400.00 € 1/2 3,780.00 €
BOOTE 05/19 17.04.2019 11.03.2019
01.03.2019
BOOTE EXCLUSIV 03/19 02.05.2019 1/3 4,300.00 € 1/3 2,910.00 €
1/4 3,400.00 € 1/4 2,040.00 €
2/1 24,100.00 € 1/8** 750.00 €
DISCOUNTS
FREQUENCY DISCOUNT:
2 ads 5%
VOLUME DISCOUNT
2 pages 10 %
3 pages 15 %
The prices quoted are exclusive VAT.DETAILS OF PRINTING 12
PRINTING PROCESS IMPORTANT INFORMATION
Content: Web-fed offset (profile: PSO LWC Improved, All important elements (texts, images, illustrations) have to be
max. 300% area coverage) placed at least 5 mm away from the trim.
Cover: Sheet-fed offset (profile: ISO Coated V2, Costs for data generation are not included in the advertisement
max. 330% area coverage) price. Special colours and data in the RGB-Mode are not
European colour scale. Slight tone values depend on the processable. The customer is responsible for the correct
printing process. data transfer and the replication quality. The printer does not
conduct any corrections.
FILE FORMATS
Adobe-PDF /X-4/X-3/X-1a PROCESSING
Mode: CMYK Saddle stitch.
FONTS DATA DELIVERY
All used fonts have to be integrated or changed into pathways. Editorial section:
anzeigen.dk@bertelsmann.de (up to 10 MB)
RESOLUTION anzeigen@mat.mohn.bertelsmann.de (files larger than 10 MB)
300 dpi for b/w or colour images
1200 dpi for line illustrations BOOTE-market:
boote.mohnmedia@bertelsmann.de
AD MANAGER TERMS OF PAYMENT Postbank Hannover
SUPPORT MEDIA SALES BIC PBNKDEFFXXX
Payment in advance is much
PRINT & APP
preferred, sometimes compulsory. IBAN DE65 2501 0030 0109 0213 01
Monika Grell (editorial section)
It can be made either by credit card
telephone: +49 521 559 264 STANDARD TERMS AND
(Visa or Master Card) or money
m.grell@delius-klasing.de CONDITIONS
transfer (bank account):
The current terms and conditions are
Jan-Philip Waldecker (BOOTE-market) available at www.delius-klasing.de/agb
Commerzbank Bielefeld
telephone: +49 521 559 268
BIC DRES DE FF 480
j.waldecker@delius-klasing.de
IBAN DE20 4808 0020 0208 3942 00BOOTE APP 13
Alongside our print magazine, we publish our digital issue in the
BOOTE app - with several additional features.
The advertisements and special insertions will be adopted for
the BOOTE app. Multimedia-based content such as videos,
picture galleries and interactive charts provide additional value
for the readers.
BOOTE app readers/users act multimedia-based. The use of
digital media guarantees additional contacts and allows for a
target-oriented and effective sales approach. App users on
average are younger, have higher incomes and are much more
likely to spend higher amounts than e.g. readers of the print
magazine. (source: Market Research)
Eye-catching FlexSlider display ads are also available.
Sales per issue ADVERTISEMENTS
1,954
APP ONLY
Readers per issue
RUNTIME ADVERTISEMENT EXTRA CONTENT PRICE
3,796
App user per day Link activation
140 1 issue 2/1 Page Gallery integration 475.00 €
Video integration
according to the publisher Ø 2018
INSERTS
RUNTIME PACKAGE ADVERTISING SIZE PRICE
insert up to
Basic 16 pages incl. 600.00 €
Link activation
AGENCY COMMISSION 15%
Please ask for our print-/app combination 1 issue
insert up to
pricelist for the market section. 32 pages incl.
Premium Link activation, 900.00 €
Video integration
Gallery integration
See booking deadline and delivery schedule for data on page 8.
The prices quoted are exclusive VAT.BOOTE APP FLEXSLIDER 14
In addition to the regular advertising options in our digital Apps,
we offer the opportunity to book the innovative form of adverti-
sement: The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
CONTACTS FLEXSLIDER
• 4,200 monthly POSITION POSITION POSITION POSITION
as of September 2018 1 2 3 4
650.00 € 500.00 € 350.00 € 175.00 €
per issue per issue per issue per issue
Flexslider
.... All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10% (on App-Price)
FlexSlider
.... AGENCY COMMISSION 15%SPECIFICATIONS APP 15
DATA DELIVERY FLEXSLIDER
• Print-/App-combination: Your print ad will automatically taken Banner must be checked and provided in a good condition.
over into the digital app issue. We need the banner four business days prior the start of the
• AppOnly: We need your double page ad analog to our print campaign.
specifications split into two single pages. Therefore the single
pages should be created in the size of 215 x 280 mm each DATA FORMAT
site. JPG, PNG
• Inserts: Please send us your insert as a PDF-file with single
pages. The supplement should preferably be in portrait mode DATA WEIGHT
to ensure the best possible presentation.Functionalities such max. 150 KB per file
as slides or swipes are added by us.
Please note that we need three Banners with different sizes:
In all types of app integrations you have the opportunity to • 1536 × 600 Pixel
provide additional information. The additional content is always • 2048 × 600 Pixel
indicated with icons. • 1242 × 900 Pixel
LINK ACTIVATION
Up to 3 links possible. Please inform us about the desired
positioning of the links.
Make sure that your links refer to a landing page without flash
as these cannot be displayed on iOS devices otherwise.
GALLERY
JPG, max. 1 MB/file, max. 10 photos, please number the
pictures if an image order is desired
VIDEO
Codec H.264, 720p, anamorph, Quicktime- and Mpeg formats
are possible. max. 1 video. Please deliver the video as a file or
a download link. YouTube-videos are also possible.
DELIVERY DATE
We need the data until the deadline of the print magazine.
AD MANAGER AD MANAGER
SUPPORT MEDIA SALES SUPPORT MEDIA SALES
PRINT & APP DIGITAL
Monika Grell (Editorial part) Robin Döberl
telephone: +49 521 559 264 telephone: +49 521 559 310
m.grell@delius-klasing.de r.doeberl@delius-klasing.de
Jan-Philip Waldecker (BOOTE-market)
telephone: +49 521 559 268
j.waldecker@delius-klasing.deDISPLAY ADS WWW.BOOTE-MAGAZIN.DE 16
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 700 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 und 120/160 × 600 59.00 €
Page impressions PushdownAd 900 × 90 und 900 × 300 55.00 €
466,034 SidekickAd 300 × 250 und 800 × 600 55.00 €
Visits FireplaceAd depending on the website 70.00 €
152,954 Background Reveal depending on the website 75.00 €
Unique user* Parallax 630 x 840 (630 × 300 visible) 45.00 €
100,228 FloorAd 1200 × 200 70.00 €
IVW 08/18 CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
*according to the publisher 08/18
COMBINATION CROSSMEDIA + Targeting per criterion 2.50 € CPT
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT
200,000 AI 5% 2 websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 websites 7% Crossmedia discount
print / online 10 %
650,000 AI 10% 4 websites 10% (on online price)
AGENCY COMMISION 15%
800,000 AI 15% 5 websites 15% Creation of the advertisement with a surcharge.
FULLSIZE BANNER MEDIUM RECTANGLE SKYSCRAPER / HALFPAGE AD XXL BANNER BILLBOARD AD
468 × 60 (max. 700 x 60) 300 × 250 120/160 × 600 / 300 × 600 728 × 90 900 × 250
Additional
online-ads on
request.
×
FLOOR AD WALLPAPER FIREPLACE AD
1200 × 200 728 × 90 + 120/160 × 600 depending on the website
The placement shown serves as an example and therefore is not binding. Additional forms of advertising on
All format specifications in pixel. www.dk-mediasales.de/digital-formateDISPLAY ADS MOBILE 17
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
OverslideAd 100 × 200 60.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
traffic share mobile
53.64%
PACKAGE BANNER FORMATS CPT
traffic share desktop
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €
46.36%
Desktop / Mobile Package 2 Medium Rectangle + Medium Rectangle Mobile 30.00 €
according to the publisher 08/18
Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
COMBINATION CROSSMEDIA + Targeting per criterion 2.50 € CPT
VOLUME DISCOUNT
DISCOUNT DISCOUNT
AGENCY COMMISSION 15%
200,000 AI 5% 2 websites 5%
400,000 AI 7% 3 websites 7% Crossmedia discount
Creation of the advertisement with a surcharge.
print / online 10 %
650,000 AI 10% 4 websites 10% (on online price)
800,000 AI 15% 5 websites 15%
MOBILE BANNER 6:1 MOBILE BANNER 4:1 MOBILE BANNER 2:1 MEDIUM RECTANGLE MOBILE
320 × 50 320 × 70 320 × 150 300 × 250
Additional
mobile-ads on
request.
OVERSLIDE AD PARALLAX CATFISH
100 × 200 320 × 150 320 × 100
The placement shown serves as an example and therefore is not binding. Additional forms of advertising on
All size specifications in pixel. www.dk-mediasales.de/digital-formateVIDEO ADVERTISING 18
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page impressions
the ad. For the Video Banner as well as Video InRead even the
466,034
delivery of only one video is necessary.
Visits
152,954
IVW 08/18
INPAGE VIDEO ADS
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
VIDEO BANNER VIDEO INREAD
300 × 250 640 × 480 Video Background depending on the website 80.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
200,000 AI 5% 2 websites 5%
400,000 AI 7% 3 websites 7% Crossmedia discount
×
print / online 10 %
650,000 AI 10% 4 websites 10% (on online price)
VIDEO FLOORAD VIDEO BACKGROUND
800,000 AI 15% 5 websites 15%
1200 × 200 depending on the website
AGENCY COMMISSION 15%
The placement shown serves as an example and therefore is not binding.
Additional
All size specifications in pixel.
video-ads on
request.NEWSLETTER 19
The BOOTE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency: monthly (on Monday after the first selling date of
the print magazine).
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER PRESENTER PRESENTER
1 2 3 4 5
600 x 150 600 x 150 600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT 55.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
without notice. Presenter 5 without commitment.
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
Subscribers 12 issues 30 %
21,085
CROSSMEDIA DISCOUNT 10% (on newsletter price)
Open rate
26.96%
AGENCY COMMISSION 15%
(as of September 2018)
Placement without commitment.CONTENT MARKETING 20
Native Ads are
INFORMATIVE
Content Marketing plays an increasingly important role in
communication.
And for a reason:
88% USEFUL
of respondents believe a ADDITION
Content used in environments thematically related to the brand native ad is credible
or product provides an effective and efficient way to strengthen
Native Ads are scoring
a brand‘s image or generate leads. SUSTAINABLE with intensive content
usage, while display
COMMUNICATION
ads generate attention
Native Ads are a tool for and reach. Both forms
sustainable communi- of advertising com-
cation in which complex plement each other
messages are presented due to their different
and conveyed that users strengths.
will remember even later.
source: VDZ, DCORE 2018
SPONSORED NEWS
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,150.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 21
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment. Use the high receptivity of the
reader for your brand/product. The integration of an advertorial
is possible on our websites. A display ad is included in the
package to increase the reach of the advertising special. If the
user clicks on the ad he will be forwarded to the ad special.
Additional display ads can be booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
Video
Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
Galleries 6,900.00 €
Online-Advertorial B
The screenshot is just an example, since it is an individual • incl. BilllboardAd with 100,000 Ad Impressions
product. All prices exclusive VAT. • incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
ONLINE ADVENT CALENDAR
With the online advent calendar in BOOTE, YACHT and SURF,
you can place and present your product prominently th-
roughout the Christmas Season. The windows of each day will
be activated and clickable at the appropriate day. By clicking
on a window, the user will be forwarded to an article about the
product, with detailed text and images, along with the regist-
ration form to win that product. The top prize is activated and
playable from the 01.12.2019.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 5,900 players per window
speaks for itself!
HIT RATES 2015 2016 2017
Page impressions 256,548 358,792 389,335
For more details please contact your sales manager.
ø Page impressions per window 5,396 7,812 9,841
Participations total 73,909 117,706 141,856 www.boote-magazin.de/adventskalender
ø Participations per window 3,080 4,904 5,910
according to the publisherONLINE SPECIALS 22
INSURANCE CHANNEL
Since 2013, yacht.de presents the extensive Online Insurance
Channel, a service section with everything our users need to
know about boat insurances. Since spring 2015, boote-ma-
gazin.de presents its own BOOTE Online Insurance Channel,
tailored to the needs of motor boat drivers.
In our online insurance channel on our websites
www.boote-magazin.de and www.yacht.de you can present
your company to a perfectly adequate target group without any
wastage and cover the entire range of water sports.
The following content will be provided:
• Insurance glossary from A to Z
• What to do in case of a damage: Checklist for download
• Company directory with direct links
• Online insurance application
• Latest News from the insurance industry
ADDRESS GENERATOR
Generate new customers with our insurance comparison. In
addition to the presenting of our insurance channel, we offer
you the opportunity to generate leads with address redirects
of our insurance comparison. Pro forwarded address we will
charge you an amount of 5.00 €.
REQUESTS PER
Ø HIT RATES PER QUARTER /
INSURANCE CHANNEL
MONTH CLIENT
YACHT.DE 5,935 56
BOOTE-MAGAZIN.DE 568 39
According to the publisher
All prices exclusive VAT.SPECIFICATIONS WEBSITE / NEWSLETTER 23
DELIVERY OF THE BANNER INPAGE VIDEO ADS
By e-mail, no later than 4 working days prior the booked Format: mp4 or VAST-Redirect
starting date. We need the link separately. File size: max. 6 MB
Delius Klasing reserves the right to postpone the campaign if
Please deliver the video and the banner as a file or a download
the delivery of an advertisement is delayed or the banner does
link (no YouTube link).
not comply with the technical specifications. In that case we
will postpone the campaign to the number of days that the ad We also require a target URL for your video ad.
content arrived late. Therefore the contractually agreed runtime
and ad impression volume stays the same.
NEWSLETTER
Format: JPG, GIF, PNG
CALCULATION BASE
File size: max. 100 KB
If you book a CPT campaign, please consider the calculation
base of Ad Impressions determined by our Adserver. Banners, which will be placed in the newsletter, may only be
delivered as an image file such as JPG, GIF or PNG, as these
cannot be viewed otherwise. Please note that animations can
SOUND only be implemented via an animated GIF.
If you wish to use sound in your banner material please notice
that the sound only may start and stop after a user interaction Since not every e-mail program (e.g. Outlook) is able to play
(Mouse-Over or User-Click). an animated GIF, it is recommended to integrate the important
information in the first sequence of the file or to provide a static
picture.
CHANGE OF THE BANNER CREATIVE - WEBSITE
It is no problem to change your banner motif during your
campaign runtime. It is also possible to place more than one
ad on your booked banner space.
DISPLAY ADS – WEBSITE
Format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5
File size: max. 80 KB per ad
MOBILE ADS – WEBSITE
Format: JPG, GIF, HTML5
File size: max. 80 KBSPECIFICATIONS WEBSITE / NEWSLETTER 24
HTML5-ADS Supported file formats in HTML5 ads
Content of the HTML5 Banner File format File name extension
Here is a list of items you will find in most HTML5 creatives: HTML, CSS, Javascript html, css, js
• main html file, typically named „index.html“ Image jpg, jpeg, png, gif
• assets: image files (e. g. png), video files (e. g. mp4) etc. Video/Audio/Playlist mp4, m4v, wmv, m4a, avi,
• css file webm, 3gp, ogg, mp3, aac,
ogv, m3u8
• javascript file
Other txt, zip, xml
HTML5 ZIP file For HTML5 video assets, the most common formats are
Please bundle the HTML5 creative into a ZIP file following these H.264/MP4 and VP8/WebM. At a minimum, HTML5 video
rules: should be transcoded into these two formats.
• Name the main html file „index.html“ (without the quote
characters)
• Place the index.html file into the root of the ZIP file (do not
place it in a sub-folder)
• Place the assets into sub-folders or into the root of the ZIP
file; if you choose sub-folders, do not compress them
• Only use assets used by the HTML5 creative (do not use
„orphan“ assets)
• Keep the ZIP file as light as possible
AD MANAGER
Robin Döberl
telephone: +49 521 559 310
r.doeberl@delius-klasing.deCONTACT SPECIALIZED CUSTOMERS 25 DIREKTOR MEDIA SALES WATER SPORTS Björn Klinger | telephone +49 40 339667 86 | b.klinger@delius-klasing.de MEDIA SALES WATER SPORTS Sandra Böttcher | telephone +49 521 559 276 | s.boettcher@delius-klasing.de Otto Haggenmüller | telephone +49 89 72 960 260 | o.haggenmueller@delius-klasing.de Yvonne Henrichs | telephone +49 521 559 293 | y.henrichs@delius-klasing.de Thea Kohlhoff | telephone +49 40 339667 87 | a.kohlhoff@delius-klasing.de Anja Walwei | telephone +49 521 559 286 | a.walwei@delius-klasing.de BENELUX Alex Worms | telephone +49 160 96 803 451 | a.worms@delius-klasing.de Delius Klasing Verlag, Media Sales Benelux, Bardenberger Str. 67a, D-52146 Würselen FRANCE, BELGIUM Marc Jouanny | telephone +33 1 43553397 | marc-jouanny@wanadoo.fr International Media Press + Marketing, 16, rue Saint Ambroise, F-75011 Paris GREAT BRITAIN, USA, AUSTRALIA, NEW ZEALAND, TURKEY Claire Beattie | telepphone +44 1428 741633 | c.beattie@delius-klasing.de Delius Klasing Verlag, Media Sales UK, 1 Drakeley‘s Field, Milland, West Sussex, GU30 7NH, UK ITALY Ediconsult Internazionale S.R.L. | telephone +39 010 583684 | nauta@ediconsult.com Piazza Fontane Marose, 3, I-16123 Genova CROATIA, SLOVENIA, MONTENEGRO Sandra Böttcher | telephone +49 521 559 276 | s.boettcher@delius-klasing.de SPAIN Eckart May | telephone +34 93 412 6292 | info@cemedia.net Consulting Eckart May SL, Plaza Duque de Medinaceli, 2-3-1, E-08002 Barcelona DELIUS KLASING VERLAG PUBLISHING DIRECTOR EDITORIAL OFFICE Siekerwall 21 Olaf Klinger Editor in Chief Torsten Moench D-33602 Bielefeld telephone +49 40 339 666 0 telephone +49 521 559 0 redaktion@boote-magazin.de
CONTACT BRAND CLIENTS 26 HEAD OF MEDIA SALES BRAND CLIENTS AND MEDIA SOLUTIONS Ann Katrin Richard | telephone +49 521 559 275 | a.richard@delius-klasing.de MEDIA SALES BRAND CLIENTS Katrin Jaeger | telephone +49 521 559 282 | k.jaeger@delius-klasing.de REPRESENTATIVES Dirk Struwe & Bettina Gebhard | telephone +49 40 28058060 | info@struwe-media.de Delius Klasing Verlag, Office Hamburg, Struwe Medienvermarktung, Poelchaukamp 8, 22301 Hamburg Dirk Struwe & Bettina Gebhard | telephone +49 211 69802330 | info@gs-medienservice.de Delius Klasing Verlag, Office Düsseldorf, G+S Medienservice, Grafenberger Allee 342, 40235 Düsseldorf ONLINE MARKETER Christian Bothe | telephone +49 221 888 908 10 | christian.bothe@onvista.de onvista media GmbH, Brabanter Str. 53, 50672 Cologne DELIUS KLASING VERLAG PUBLISHING DIRECTOR EDITORIAL OFFICE Siekerwall 21 Olaf Klinger Editor in Chief Torsten Moench D-33602 Bielefeld telephone +49 40 339 666 0 telephone +49 521 559 0 redaktion@boote-magazin.de
You can also read
