Media Kit 2022 - American Distilling Institute
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Media Kit 2022
CORE AUDIENCE: CRAFT DISTILLERS | VENDORS | RETAILERS AND DISTRIBUTORS | TRADE ORGANIZATIONS
DISTILLER MAGAZINE E-NEWSLETTER
PRINT 13,000
READERS
8,100
The American Distilling Institute (ADI) is the oldest HARD COPY CIRCULATION 40%
OPEN RATE
and largest trade association dedicated to craft 30,000
distilling in the world. Founded in 2003, ADI has TOTAL READERSHIP
become a beacon for the fiercely independent craft ADI FORUMS
distilling community. ADI’s annual conference is
the go-to event of the year for a global network DISTILLER MAGAZINE OVER 1.3 MILLION
IMPRESSIONS PER YEAR
of small-batch, independently owned distilleries,
while Distiller magazine and our annual Directory
DIGITAL
OVER 15,000
are a critical source of knowledge, information, and
PAGE VIEWS PER MONTH & GROWING DISTILLING.COM
networking resources for existing distilleries, new
entrants, and distilling enthusiasts alike. OVER 580,000
IMPRESSIONS PER YEAR
EDITORIAL | PUBLICATION CALENDAR | DISTRIBUTION
ADI is your year-round home for all things craft distilling
Issue Issue Ad Reservation Ad Submission Publication
Focus Deadline Deadline Date
Resource Directory State of the industry, February 12, 2022 February 19, 2022 April 2, 2022
annual distiller survey
Summer Distiller Bottles, D2C, Top ‘22 May 7, 2022 May 14, 2022 July 9, 2022
Judging awards
Fall Distiller Barrels, consultants, August 8, 2022 August 15, 2022 October 15, 2022
regulations
Winter Distiller Stills, tanks, labels, October 29, 2022 November 5, 2022 January 7, 2023
ready-to-drink
IN EVERY ISSUE • Cover Story • Money Matters
• Distribution & Channels • Production & Processes
• Ingredients & Formulations • Places & Faces
• Marketing & Packaging • Regulations & Compliance
RETAIL Distiller magazine is distributed through a mix of distribution channels serving a
DISTRIBUTION dedicated industry readership as well as a targeted national audience. The magazine is
available in key markets throughout the United States including Books a Million and their
affiliates, select Mader newsstands and prominent retailers such as Barnes & Noble.
distiller distiller
Distiller™
distiller
Distiller™
™ ™
Distiller™
2021 Distillers’ Resource Directory
™
2021
the voice of craft distilling the voice of craft distilling
DISTILLERS’ RESOURCE the voice of craft distilling
directory
A publication of the American Distilling Institute
A publication of the American Distilling Institute
A publication of the American Distilling Institute
COVER STORY
THE TASTE OF CRAFT
DISTILLING’S FUTURE
Robert, Marcia and Jonathan Likarish of Ironroot Republic
American Distilling Institute
Vol. 16 issue 3
INSIDE THIS ISSUE INSIDE THIS ISSUE INSIDE THIS ISSUE
Vol. 17 issue 1
Vol. 17 issue 2
FEATURES
Couples who Mean Business Couples who Mean Business Couples who Mean Business
Fruit & Fire: Fruit & Fire: Fruit & Fire:
Louisville
Distillers Salvage Smoke-Tainted Grapes Distillers Salvage Smoke-Tainted Grapes FEATURES Distillers Salvage Smoke-Tainted Grapes
The State of Distilling Has Evolved
PLUS PLUS $24,000 Whiskey Bottle PLUS
Virtual Tasting Rooms, Cool Distilling, Virtual Tasting Rooms, Cool Distilling, 10 Craft Distilling Jeopardy Questions Virtual Tasting Rooms, Cool Distilling,
FET Follow-Up
fall
winter
Craft Spirits with Roots and Rhizomes, Craft Spirits with Roots and Rhizomes, Craft Spirits with Roots and Rhizomes,
summer
7 Forgotten Fermentables
and more… PLUS and more… and more…
9 Whiskey Rebels to Meet
2021
Ancient Distilling Tech
6 Million Reasons to Export
Filtration
2020 / 21
4 P’s of Distillery Traffic-Creation
Flavor Extraction Techniques
2021
Direct to Consumer Shipping
and more
SPONSORSHIP & ADVERTISING PACKAGES
Sponsorships are a year-long privilege designed to
showcase your support to the community and bundle SPONSORSHIPS ADVERTISING PACKAGES
additional benefits to your company. To get full
benefits for your sponsorship we suggest you reach Title Platinum Gold Silver Bronze
out to us to purchase or renew by December 15.
$18,000 $13,000 $10,400 $8,100 $6,100
Complimentary Supplier ADI Membership (one year) P P P P P
Weekly Logo Placement in ADI E-Newsletter P
Logo On ADI Home Page P P
Early Access to Booth Space 1st 2nd 3rd 4th 5th
Booth 10 x 20 10 x 20 10 x 10 10 x 10 10 x 10
Staff Passes 8 6 3 2 2
Guest Passes for Clients 6 4 2
Guest Discounts for Clients 25% 20% 15% 10% 10%
Session in “Sponsored Sessions” Track
Conference & Expo
P
Logo on On-Site Signage P P
ADI 2022
Logo on Welcome Screens P P
Logo on Conference App P P
Logo on Badges P
Promotion of Off-Site Private Parties In Schedule P P P
Access To Attendee List (Post / Limited Use) P
Logo on Luncheon Awards Gala/ Reserved Table P
Pre-Conference Promo Email (by Sponsorship Level) P P
Sponsors Post-Conference Acknowledgement Email P P
Distiller Magazine 4x / Full page P P P
Ad Placement
Distiller Magazine 4x / 1/2 Page P
PRINT
Distiller Magazine 4x / 1/4 Page P
Annual Directory Enhanced Listing P P P P P
ADI Forums / 12 months Leader Leader Side Side
Ad Placement
DIGITAL
ADI Website / 12 months Leader Side Side
Distiller Magazine Digital / 12 months In-Article In-Article Leader Side
One Sponsored White Paper (up to 500 words) P
Contact Matt Jelen at matt@distilling.com or 707-367-2201 for more information.
Distiller™
PRINT ADVERTISING: PRICING & AD SPECS MAGAZINE
Format Size Directory Only 2 Issues 3 Issues All issues
* Sponsor Content 2-page spread $6500 $6000 $5500 $5000
4-pg Gatefold (Insert) Call for specs $5500 $5000 $4500 $4000
Tab Divider Call for specs $5000
Back Cover 8.375” x 10.875” (add .125” bleed) $4100 $3800 $3600 $3300
Inside Front/Back 8.375” x 10.875” (add .125” bleed) $3900 $3400 $3100 $3000
Table of Contents 8.375” x 10.875” (add .125” bleed) $3600 $3400 $3200 $3000
Full Page 8.375” x 10.875” (add .125” bleed) $3000 $2800 $2600 $2400
1/2 Vertical 3.63” x 9.875” $2300 $1800 $1700 $1600
1/2 Horizontal 7.5” x 4.88” $2300 $1800 $1700 $1600
1/4 Page Vertical 3.63” x 4.88” $1800 $1300 $1200 $1000
1/4 Page Horizontal 7.5” x 2.38” $1800 $1300 $1200 $1000
* Sponsored content—1,500 words plus four images. One space available per issue.
POLICIES
Purchase of any size ad qualifies you for a complimentary annual Provider Membership.
Advertisers are eligible to place one item-specific ad per month in the new “For Sale by Vendor” marketplace on the ADI Forum. Full Page
ADI reserves the right to refuse any advertising artwork deemed inappropriate or competitive in spirit.
AD SUBMISSION SPECIFICATIONS
TRIM SIZE: 8.375” x 10.875” / 212.725mm x 276.225mm fonts should be outlined. 1/4 Page
Vertical
BLEED: .125” or 1/8” / 3.1750mm required on all sides. ONLY Please name your file with the following convention: 1/4 Page
FULL PAGE ADS BLEED. advertiser name_(fa/win/su)20distiller. Horizontal
SUGGESTED LIVE AREA: of 7.5” x 9.875” / 190.5mm x
123.952mm FILE SUBMISSION:
Please keep all type within the page live area to ensure
nothing is trimmed. Please use the drop box link provided below for file uploads.
CROP MARKS: No crop or bleed marks. Include in the subject line of your email the following tag line:
“company name, ad size and orientation, and magazine issue 1/2 Page
FORMAT: For best results, please submit your file as a Press- (ex. ADI_1/4V_WI20.) Vertical
Quality PDF.
All files must be CMYK (no spot, RGB or Index colors accepted) SUBMITTING YOUR AD TO DROPBOX:
Links will be sent 4 weeks prior to materials deadline 1/2 Page
and 300 dpi. (Images from a website will not be accepted); all HorizontalDIGITAL ADVERTISING: PRICING & AD SPECS
Leader
Leader Side
Column
Leader
Leader Side Side
Column Column
ADI FORUMS Side
Column
Side
Column
E-NEWSLETTER WEBSITE DISTILLER
MAGAZINE
ONE THREE SIX ALL
DIGITAL AD LOCATION PLATFORM AD SIZES MONTH MONTHS MONTHS YEAR
Weekly
Leader Mobile & Desktop 650 x 60 $1000 $950 x 3 $900 x 6 $850 x 12
E-Newsletter
Weekly
Side Column Mobile & Desktop 200 x 300 $1000 $950 x 3 $900 x 6 $850 x 12
E-Newsletter
Desktop 970 x 90
ADI Forum Leader
Mobile 300 x 50
$500 $425 x 3 $375 x 6 $325 x 12 FILE SUBMISSION:
Desktop 300 x 600 USE THE FOLLOWING PROTOCOL FOR FILE
ADI Forum Side Column $500 $425 x 3 $375 x 6 $325 x 12 NAMING:
Mobile 300 x 250 “company name, ad size and orientation, and magazine
Distiller issue (ex. ADI_1/4V_WI18)
Desktop 970 x 90
Magazine Leader $500 $425 x 3 $375 x 6 $325 x 12
Digital Mobile 300 x 50 SUBMITTING YOUR AD TO DROPBOX:
Distiller Desktop 300 x 50 Links will be sent 4 weeks prior to materials deadline
Magazine Side Column $500 $425 x 3 $375 x 6 $325 x 12
Digital Mobile 300 x 250
Desktop 970 x 90
ADI Website Leader $500 $425 x 3 $375 x 6 $325 x 12
Mobile 300 x 50
ADI Website Side Column Desktop & Mobile 300 x 250 $500 $425 x 3 $375 x 6 $325 x 12
Submit files in png format.ADI 2022 CRAFT SPIRITS CONFERENCE & EXPO
SEPTEMBER 14-16, 2022 | ST. LOUIS, MO
Celebrate with us in St Louis, MO, “Gateway to the West”, ideally accessible via
air and road travel. Experience the exciting growing Missouri craft spirits scene
with more than 30 distilleries and cooperages on the Missouri Spirits Expedition.
Hear from our distinguished keynote, Dr Anne Brock, Head Distiller at Bombay
Sapphire. After a day of educational sessions and networking with more than
1,800 industry colleagues, enjoy one of 1,000 restaurants, and feast on one of the
300+ weekly music acts. St Louis is ideally accessible by road and air travel.
ATTENDEE REGISTRATON OPENS: MAY 1, 2022
Updates, schedules and news at www.distilling.com and in our newsletters.
VENDOR BOOTHS
STANDARD PRICING EARLY BIRD PRICING
Ends April 1, 2022
• 10x10 $2,900 • 10x10 $2,550
• 10x20 $3,950 • 10x20 $3,700
Single = One 6’ table, 2 chairs, sign and drapes, 2 Expo passes
Double = Two 6’ table, 4 chairs, sign and drapes, 4 Expo passes
Must be an ADI member in good standing to exhibit
FOR VENDOR REGISTRATION
CONTACT: matt@distilling.comYou can also read
