FARM COUNTRY - 2022 MEDIA KIT PRINT DIGITAL ONLINE - Mississippi Farm Country
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FARM COUNTRY
2022 MEDIA KIT
PRINT • DIGITAL • ONLINE
MISSION
FARM COUNTRY
ADVERTISE YOUR BRAND TO THE LIVING ROOMS, KITCHENS, FIELDS, GARDENS, COMPUTERS AND
SMARTPHONES OF MORE THAN 185,000 MISSISSIPPI FAMILIES.
Welcome to Mississippi Farm Country, the official publication program for the Mississippi Farm Bureau
Federation. Our content focus appeals to the full Farm Bureau membership, including those who may not live
directly on farms, but have an appreciation and affinity for rural living. The Mississippi Farm Country program
– in print and digital – serves as a way to connect Mississippians with the food they eat and the farmers who
grow it.
Farm Bureau members travel, shop, eat and support local businesses. Through this quarterly magazine, harness
the buying power of our diverse readership in lucrative markets such as agriculture, food, travel, home and
garden, and local lifestyles.
Mississippi Farm Country reaches FARM BUREAU
MEMBERSHIP BY REGION
all 82 Mississippi counties.
Hills
MORE THAN 48,371
185,000
MISSISSIPPI FAMILIES RECEIVE THE PRINT
Delta
15,075 Pines
PUBLICATION FOUR TIMES A YEAR. 42,178
Source: 2018 Readex readership study of three Farm Bureau magazines published by Farm Flavor Media
Mississippi Farm Country is one of
the highest-circulated magazines
Capital
39,013 Coast
in the state.
41,135
THREE IN FIVE PASS THEIR ISSUES ALONG
TO AT LEAST ONE OTHER PERSON, GREATLY
EXPANDING THE PUBLICATION’S REACH.
AUDIENCE PROFILE
Content Breakdown
25% 25%
Food & Farms &
Recipes Agritourism
25% 15%
Travel & Mississippi
Events Living
10%
Home &
Garden
"The overall look of the magazine is "Great magazine. I really enjoy reading
wonderful! I know how hard it can about Mississippi farmers!"
be to tell agriculture’s story, but the
writers do a great job of sharing the
"Enjoy the magazine, especially the
stories of our Mississippi farmers
recipe section. Love good food!"
and ranchers."
PRINT, DIGITAL AND ONLINE
An Integrated Media Program
95% OF TYPICAL FARM BUREAU
MAGAZINE RECIPIENTS AT LEAST
Source: 2018 Readex readership study of three Farm Bureau magazines
75% SKIM A TYPICAL ISSUE, AND
72% READ HALF OR MORE.
of readers support
Print Magazine FAST FACT:
an advertiser, share
Mississippi Farm Country connects an article, visit Mississippi Farm
published by Farm Flavor Media
members of the Mississippi Farm Bureau a destination or Country reaches
Federation to the state's rural lifestyle,
farmers, travel, attractions, recipes and use a product as a 2x more Mississippi
more. The updated design features vibrant result of reading households than
photography and detailed editorial to the publication.
showcase Mississippi agriculture.
Southern Living.
The Digital Magazine:
• Contains the same high-quality content as the print
magazine.
• Extends the reach of the publication and your
advertisement.
Digital Magazine • Quickly links to websites for additional information.
The digital version of the print magazine
connects with readers constantly on the go. • Can be easily shared through prominent social media
Your advertisement is included in the digital share tools, email functions and PDF downloads.
magazine, which is prominently displayed on
the new Mississippi Farm Country website. Live • Can be viewed on any Apple or Android device with easy
links throughout the digital magazine drive navigation, instant links and more.
visitors straight to your website, delivering
instant access to more information.
Website
1,700 visits per month
5,000 pageviews per month
2.61 pages per visit
Social Media
Online 16K Facebook post reach
Reach an audience of online readers who seek
interesting stories, photo galleries, videos, and
a digital magazine centered around Mississippi.
Digital Content Drives Traffic
The new website will include web-only content • Giveaways
and social media components specific to the • Recipes
Mississippi Farm Country brand.
• Expanded articles
PRINT AD SPECS
FARM COUNTRY
FULL-PAGE BACK 1/2
TWO-PAGE SPREAD HORIZONTAL
BLEED COVER
TWO-PAGE SPREAD FULL PAGE BACK COVER 1/2 HORIZONTAL
*Bleed: 15.75”w x 10.75”h *Bleed: 8”w x 10.75”h *Bleed: 8”w x 8.125”h 6.75”w x 4.5”h
Trimmed to: 15.5”w x 10.5”h Trimmed to: 7.75”w x 10.5”h Trimmed to: 7.75”w x 8”h
Live area: 15”w x 10”h Live area: 7.25”w x 10”h Live area: 7.25”w x 7.75”h
(.25” on each side of the gutter) (doesn’t trim on top)
Special size to accommodate
mailing address and indicia.
1/3 VERTICAL
2/3
VERTICAL
VERTICAL
1/3
FEATURE JUMP BLEED
1/6
HORIZONTAL
FEATURE JUMP 2/3 VERTICAL BLEED 1/3 VERTICAL 1/6 VERTICAL 1/3 HORIZONTAL
*Bleed: 15.75”w x 5.25”h Bleed: 5.1875”w x 10.75”h 2.125”w x 9.5”h 2.125”w x 4.5”h 4.4375”w x 4.5”h
Trimmed to: 15.5”w x 5.125”h (doesn’t trim on top) Trimmed to: 4.9375”w x 10.5”h
Live area: 15”w x 4.875”h (.25” on each side of the gutter) Live area: 4.1875”w x 9.75”h
1/2
VERTICAL
1/2 VERTICAL
4.4375”w x 6.5”h
Only a full-page ad guarantees exclusivity
on the page.
*Set your document up to the bleed size, keeping all images/text in live area.
WEBSITE DISPLAY AD SPECS
FARM COUNTRY
FARM COUNTRY
FARM COUNTRY
4
4
4
Online Display Ad Placement
Sizes and Placement: Adhesive Medium Rectangle (300x250)
Super Leaderboard (970x90) Medium Rectangle (300x250)
Tablet Leaderboard (728x90)
Mobile Leaderboard (320x50) 4 Bottom Adhesive Banner for desktop (970x90),
Three Creatives Required tablet (728x90) and mobile (320x50)
Website Section Sponsorship Digital Magazine
Exclusive branding in one of the following categories: Sponsorship
FARM FOOD (Not pictured)
• Farm Life • Recipes Exclusive branding for all digital magazines
• Animals and Livestock • Made in MS past and present
• Crops and Forestry
TRAVEL
MISSISSIPPI LIVING • Attractions Sizes and Placement:
• People and Places • Events • Super Leaderboard (970x90)
• Farm Bureau News • Outdoors
• History • Bottom Floating Banner (970x90)
• Tablet Leaderboard (728x90)
Sizes and Placement:
• Mobile Leaderboard (320x50)
Super Leaderboard for desktop (970x90),
Four Creatives Required
tablet (728x90) and mobile (320x50)
Top Medium Rectangle (300x250) For more info: email ads@jnlcom.com
or visit the Ad Resource Center at:
Bottom Medium Rectangle (300x250)
farmflavormedia.com/ads
Five Creatives Required
SUBMISSION GUIDELINES
FARM COUNTRY
Supplied Files Policy
Farm Flavor Media is not responsible for enhancing
advertisers’ digital files or resizing to match the ad
Static Online Ads
space purchased. Formats: JPEG image, PNG image, static GIF image
or agency script
For aesthetic purposes, any ads submitted without a
defined border [on a white background] will have a 300 dpi resolution preferred
.25” rule added by the publisher to define the Agency script must use https (not http)
permitter. A proof of the ad with the modification File size should be no larger than 200KB
will be sent for reference.
Click-through link must be https (not http). May
If any additional work is necessary or if files deviate include a Google Analytics UTM tag for tracking.
from the size or specifications on this form, the files
will be rejected and must be resubmitted. Please 3rd-party click tracking: May include 1x1 counting
proof your ad carefully before submission. pixel
Resubmitted files will be subject to a $50 processing
fee. FTP
Any extra charges incurred by Farm Flavor Media http://www.jnlcom.com/ftp
due to problems with supplied files will be billed to Username: ads
the advertiser with a detailed explanation of the Password: client
problem. Upload files and complete the contact information
form. Once files are uploaded, a message indicating a
Proofing Policy successful transfer will be posted. Detailed FTP
instructions are available from your sales rep.
We do not provide a proof for ads submitted digitally.
It is understood that the files are set up as the
advertiser intended, were approved prior to Email
submission and will output as supplied. Email to ads@farmflavormedia.com.
Please supply a color proof for content reference. Compress your files into a single compressed, self-
SWOP preferred. extracting file. We can only accept file sizes less than
10 MB.
**Please note: The quality of materials is the
responsibility of the supplier.** Include business name, magazine name and ad size in
your email message.
Submitted Print Ads
Submit as a high-resolution PDF (PDF/X-1a).
Rich Media/
Animated Online Ads
Formats: HTML5 or animated GIF
Visit https://www.farmflavormedia.com/html5
for information on how to set up your HTML5 ad.
Note its html file must be named index.html
300 dpi resolution preferred
GIF files: No larger than 200KB
No Flash allowed
Max Length: 15 sec
Max Rotation: 3
Linking URL provided separately. Must be https (not
http). May include a Google Analytics UTM tag ** Please note: The accuracy and quality of materials
tracking.
is the responsibility of the supplier. Please proofread
3rd-party click tracking: May include 1x1 counting your ad before submission.**
pixel or code embedded in HTML5 script
2022-23 PUBLISHING CALENDAR
FARM COUNTRY
CLOSING DATE AND
ADVERTISING
ISSUE EDITORIAL HIGHLIGHTS* MATERIALS DUE IN HOMES
• 100 Years of Mississippi Farm Bureau
• Coffee
SPRING 2022 • Travel: Indian Mounds
12/3/2021 3/2/2022
• Recipes: Eggs
• Cattle Farmers
• Farm to Table Restaurants
SUMMER 2022 • Travel: Moss Point/Pascagoula
3/4/2022 6/1/2022
• Recipes: Nostalgic Favorites
• Cotton Gins
• Forestry & Timber
FALL 2022 • Travel: Ocean Springs
6/3/2022 8/31/2022
• Recipes: Halloween
• Christmas Tree Farms
• Tech in Ag Education
WINTER 2022-23 • Travel: Brookhaven
9/2/2022 11/30/2022
• Recipes: Pecans
*Editorial content is subject to change.
6550 Carothers Pkwy, Suite 420
Franklin, TN 37067
(615) 771-0080 | Toll-free: (800) 333-8842
Fax: (615) 296-0461
Advertising Contact:
Maryann Stafford
mstafford@jnlcom.com | (615) 218-8271
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