EXHIBITOR BROCHURE 2022 18 - 19 JUNE 2022 AUCKLAND SHOWGROUNDS - NZ Hair and Beauty Expo
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2022
2022
EXHIBITOR
BROCHURE
New Zealand’s only B2B event
connecting brands face-to-face
with industry decision makers
18 – 19 JUNE 2022
AUCKLAND SHOWGROUNDS
EVENT MANAGER’S
INTRODUCTION
Shaughan Woodcock
Some might say buying an event at the beginning of a pandemic wasn’t my best move, but
I’d argue that having some time to step back, review systems, processes, philosophies,
build goals and dream big has meant that we will be arriving in 2022 with more
enthusiasm, motivation and a desire to achieve great things than ever before.
As we begin to pop the bubble and navigate a new normal of living in the midst of a global
pandemic, we are just absolutely delighted to be able to bring everyone together after
a very long time of being apart. And if there is one thing many New Zealanders have
realized over these months, it’s that beauty, hair and male grooming professionals are the
backbone of our nation!
We are coming back in full force, with the Consumer Show, Industry Summit and Expo
all under the NZ Hair & Beauty Brand. The Expo will now be held annually, and we have
finalized the details of our new user pays system where you will only pay for what you
want. We are also excited to grow male grooming as we see so much growth within the
industry.
We have all been through a lot. There is a power in coming together, sharing knowledge,
learnings, insights and comradery at the best of times and especially during tough times.
We look forward to supporting your business at the 2022 NZ Hair & Beauty Expo – we
can’t wait to see you there.
All the best,
Shaughan
WHY EXHIBIT:
4 REASONS 52%
intend to
open accounts
With salon owners, beauty therapists,
85% as a result of
of visitors in 2019 attending the
managers and freelance operators flooding made a purchase expo
the Auckland Showgrounds, this is a unique
opportunity to launch products, educate
prospective customers, sell product and build
your database, face-to-face with dedicated buyers. visitors in 2021
1234
THE NZ HAIR
AND BEAUTY
EXPO = SALES
GET IN FRONT OF
KEY DECISION-MAKERS
IN OUR INDUSTRY
GENERATE NEW,
HIGH-QUALITY
LEADS
DRIVE
PRODUCT
AWARENESS
2021 EXPO SNAPSHOT
Position OWNER 79%
89%
MANAGER 10%
EMPLOYEE 7%
EDUCATOR 3%
STUDENT 1%
OWNER OR MANAGER
Occupation
Beauty Therapist 25%
Other 23%
39%
Hairdresser/Stylist 14%
Nail technician 11%
Makeup Artist 5%
Massage 5%
Tanning 4%
Spa therapist 4%
Barber 2%
Cosmetic surgery 1%
BEAUTY THERAPIST Natural therapist 1%
OR HAIRDRESSER Skin therapist 1%
Apprentice 1%
Aromatherapist 1%
Cosmetic Tattoo 1%
Brow Artist 1%
2022 MARKETING CAMPAIGN PREVIEW
Social & EDM 7 00 Fans
7
on
social m
4000+ Industry professionals
e
dia
Social media campaign on EDM database
Website 4000+
Dedicated
Expo
Website
Users expected to view the website Digital advertising
in June 2022 based on July 2020 data campaign
Media
3 Media partners
Print
advertising
campaign PR campaign
WHAT OUR RETURNING 2021 EXHIBITORS SAY
We thrive on our EXPO Stand – The expo is an amazing chance to
2021 ! Always there! Chatting up catchup with all of our customers,
a storm, all whilst discovering especially the ones we don’t often
rather delish facial skin see, as well as meet face to face
visuals. #Skinnerds unite with prospective new ones. (Plus,
& we create & celebrate my team really enjoy the change
enduring friendships. of scenery and being able to
Showcasing our authentic share our brands with so many
human and scientific people - we almost consider
OBSERV connection – all it a form of team building!) A
packed on our EXPO Stand. highlight in the calendar.
Margaret Walsh, OBSERV James Turner,
Cosmetologists NZ
With proven returns on investment we are
The Hair and Beauty Expo gives very excited to look forward NZH&B
us the perfect opportunity 2022 and really appreciate this
to network with existing opportunity to support our industry.
clients, meet engaged and We believe you get out what you
ready to buy prospective put in and relish those valuable
clients all in the one conversations with customers
place - for us that’s PR old and new. We look forward
on steroids. Makes to showcasing and educating
exhibiting a no brainer around the latest cosmeceutical
for the Salon Business and device technology available
Coach team. in NZ. A huge thank you to all
involved - see you there !
Malcolm Gibbons,
Paul and Kim Ryan
Salon Business Coach
Advanced Derma Care
REGISTER NOW
STAND INVESTMENT AND BENEFITS
In previous years, exhibitors were asked to pay a stand price based on size that also included a fascia company name
plate and sales lead app. Some of these extras weren’t being used, so we are shifting to a user pays model, where
you only pay for what you use.
• Investment $1,095 excl GST per 3m x 3m site which
includes black Velcro receptive expo panels and
1 x 10 amp power with four plug multi board (if you
want a bigger stand you can buy two spaces together)
• Social media exposure via our platforms and databases
• 6 exhibitor passes
• 6 complimentary visitor passes
• Company description, logo and web details in the digital
show guide
• Exhibitor profile created on the NZ Hair and Beauty Expo
website. Includes company description, logo, product
images, social media and weblinks
• Complimentary advertorial on the NZ Hair and Beauty
website
• Sales Lead App $150 excl GST and Fascia Company
Nameplate $75 excl GST can be arranged at additional
costs.
SPONSORSHIP, MARKETING AND
COMMUNICATIONS
Digital Show Guide Social Media
The NZ Hair & Beauty Expo digital show guide is digitally promoted via Social media is a big part of the
email 1 week before the Expo allowing ticket holders to plan their time communication strategy for the
across the two-day event. Expo. Social media is also an ever
changing platform and as part
Each Exhibitor receives a complimentary listing which includes business of the exhibitor investment, each
logo, stand number, website and brief company overview. exhibitor will be featured as part of a
paid/sponsored social media strategy in
the lead up to the Expo.
Full Page Advert: $1,100
There will be additional opportunities to be
Half Page Advert: $575 featured on the social media channels in the
Pricing excludes GST
form of mentions, stories, reels, carousel posts and
static image posts. Based on our experience, being flexible
and responding to consumer behaviour online yields the best outcomes
Specifications: supported by a robust paid ads strategy.
Full Page Advert: 210mm x 297mm
portrait
Asset specifications:
High resolution imagery required.
Half Page Advert: 170mm x
120mm horizontal
Formats:
1080 x 1080 and 1920 x 1080
SPONSORSHIP, MARKETING AND COMMUNICATIONS CONT.
Exhibitor Networking Drinks
(Saturday 18 June, 5pm – 7pm)
Exclusive naming rights and brief speaking opportunity
$2,750
Pricing excludes GST
Education / Main Stage Additional Sponsorship
Naming Rights Opportunities
Package Includes: Logo on
stage panelling, logo on main
screen when the stage is not in
Reception and Bathroom Sponsor
use and acknowledgements in
all visitor market collateral. Take the opportunity to
exclusively product your product
at the entrance to the expo and
Saturday 19 July 2021:
throughout the dedicated venue
$3,500 bathrooms. Examples could
Sunday 20 July 2021: be hand sanitizer, fragrance,
moisturiser, hand soap etc
$3,500
Pricing excludes GST
$1,095 exclusive deal for
the two event days (product
supplied by exhibitor)
Pricing excludes GST
SPONSORSHIP, MARKETING AND
COMMUNICATIONS CONT.
Sales Lead Application
Build your own personalized audience with the NZ Hair & Beauty sales lead
application.
Scan lead contact details and capture personalized key questions to
maximize every sales opportunity directly after the Expo.
$150 per exhibitor
Pricing excludes GST and unlimited users
Fascia Company Nameplate
NZ HAIR & BEAUTY
Ideal signage opportunity for exhibitors who aren’t using any additional signage.
Nameplate is attached with Velcro to the black expo panels of the stand
Size: 1800mm x 200mm
$75.00
Pricing excludes GSTWe warmly welcome
Exhibitor registrations at
the 2022 edition of the
NZ Hair and Beauty Expo.
Click here to register your
interest in exhibiting
You’re welcome to reach
out to me directly with
any questions.
Shaughan Woodcock
Tel. 021 744 138
Email. info@nzbeautyexpo.com
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