2017 FIGHT NIGHT FRENZY IMPLEMENTATION GUIDE - USAF Services

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2017 FIGHT NIGHT FRENZY
IMPLEMENTATION GUIDE

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CONTENTS

PROGRAM DESCRIPTION……………………………………………………………………………………………………….……….….…3

PROGRAM GROUPS…………………………………………………………………………………………….………………….…………...3

PRIZES .......................................................................................................................................................4

RULES OF ENGAGEMENT…………………………………………………………………………………………………….……….……… 5

MARKETING ................................................................................................................................................... 6

SOCIAL MEDIA ..........................................................................................................................................6

MENU SUGGESTIONS ................................................................................................................................... 7

GROUP TWO (2) INSTALLATION REIMBURSEMENT PROCEDURES.............................................................. 8

PROGRAM CONTACT INFORMATION ........................................................................................................... 8

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  PROGRAM DESCRIPTION

The objective of Air Force Club programming is to provide a higher level of entertainment for the
morale and enjoyment of Airmen, civilian employees, retirees and their families. Fight Frenzy offers
Ultimate Fighting Championship (UFC) Pay Per View (PPV) watch parties once per month Jun 17 – Feb
18 at reduced or no cost for installations.
UFC Fights for 2017-2018
UFC 212 - Saturday, June 3rd - Rio de Janeiro, Brazil - 10 PM EST
Featherweight Championship Jose Aldo (c) vs. Max Holloway (ic)
Womens Strawweight             Claudia Gadelha vs. Karolina Kowalkiewicz

*UFC 213 - Saturday, July 8th - Las Vegas, NV - 10 PM EST
Bantamweight Championship Cody Garbrandt (c) vs. TJ Dillashaw

For remaining 8 fights see attached Fight Night PPV Schedule.pdf
* = TENTATIVE
** All fight cards and dates are subject to change.

Fights will be posted on MyAirForceLife (MAFL) and MAFL Facebook page as they are announced

 PROGRAM GROUPS

 AFSVA FUNDS THE PPV VENDOR CONTRACT DIRECTLY AT THE FOLLOWING RATES:
  o Group 1 – up to 32 installations AFSVA funded $600 per month per event for 9 events on a first come first
  served basis. Preference is given to financially challenged installations that have participated in AFSVA
  programming on a consistent basis and remote and isolated
  o Group 2 – up to 7 installations 50/50 cost share not to exceed $300 per event for 9 events on a first
       come first served basis. Preference is given to financially challenged installations that have
       participated in AFSVA programming on a consistent basis and remote and isolated locations
  o Group 3 – all remaining installations 100% self-funded $600 per event for 9 events
NOTE: Assigned groups are found on www.usafservices.com Marketing
ADDITIONAL AFSVA/SPONSOR FUNDING: UFC Fighter life size cardboard cutouts for each participating location
(one male/female) and the possibility of one of four (4) Live Fighter Visits at your club!

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PRIZES

Four installations will be selected throughout the season to receive a Live UFC Fighter visit during a Fight Night
event. The UFC Fighter will meet and greet fans, sign autographs, and watch the fight with customers. Club
members will be treated to an exclusive mix and mingle and autograph signing prior to opening to the general
public. The winning locations will also receive UFC promo items to give away during the visit.

                Live Fighter Visit photos from FY16…you could be next!

                                                                  Sage “Super” Northcutt “flexing”
                                                                        with a club member

         Cody "No Love" Garbrandt on the
         way to Los Angeles AFB for a night
            of fun with club members!

                                                                     Rose “Thug” Namajunas posing
                                                                   with some of Hill AFB’s finest. “Who
                                                                       has the best Stare Down?!”

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RULES OF ENGAGEMENT

AFSVA WILL
  o Provide Program Guide
  o Provide themed menu ideas and food manufacturer discounts
  o Fund Group 1 & 2 per program group criteria
  o Provide marketing promotional/advertising guidelines on
     https://www.usafservices.com/managers/marketing/downloadcentral.aspx
  o Provide reporting tool: https://cs.eis.af.mil/sites/10042/Pages/Datacalls.aspx then scroll down
     to Sustainment Current Data Call/AF Clubs Programming Reporting (recurring).
  o Review data call submissions and Facebook uploads to select then provide winning installations
     with Live Fighter visit instructions

INSTALLATION RESPONSIBLITIES
  o Club POC is responsible to report customer count, new members, food &
     beverage sales for each event and track the installation’s participation and costs
  o Execute event on dates provided
  o Schedule, promote event, and encourage new club membership sign up
  o Utilize themed menu ideas, recipes, and food manufacturer discounts
  o Maximize local giveaways/commercial sponsorship
  o Offer preferred seating reservations to club members
            • Suggestion: Cross marketing – win preferred seating with lunch receipt drawing
  o Events are free or at a reduced rate for members (must provide a club membership benefit)
            • Example: Nellis AFB Club Manager, Mr. Tony Flowers, charges members $5.00 and non-
               members $10.00. Both receive a food/beverage voucher for $5.00 valid during the event.
               Nellis has seen their participation raise from 4 - 5 to 40 - 100 people per event.

   o It is the recommendation of AFSVA to charge a minimum entertainment fee of $5.00 per person for
     non-members
   o Enter data for each event into the Air Force Club Programming Reporting Tool
     https://cs.eis.af.mil/sites/10042/Pages/Datacalls.aspx
          Go to: Sustainment Current/ Air Force Clubs Programming Reporting
   o Uploaded ATTENDANCE PHOTOS ON YOUR FACEBOOK PAGE with the below hashtag
          ex: photos of the event, members posing with the cardboard cutouts, & member selfies.
   o Post including the hashtag #AFClubFrenzy

  NOTE: All information must be entered/uploaded no later than the Friday following each fight.

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 MARKETING

COLLATERAL GUIDELINES AVAILABLE FOR DOWNLOAD:
File Location: https://www.usafservices.com/managers/marketing/downloadcentral.aspx
Customizable: Guidelines with instructions on how collateral can be used are included. Each piece of collateral
supplied is customizable to specific event details such as date, time, event specials, etc. All files can be
interchanged from print to digital and vice versa.
Media Used For:
         o Letter Size: 8.5 x 11 jpg and pdf – use for posters, flyers and other print/digital media
         o Tabloid: 11 x 17 jpg and pdf – use for posters, flyers and other print/digital media
         o Social Media Image–Facebook, Instagram Guide and Posts
         o Digital Image – Adaptable for HD display monitors, Janus, Qubica and web/social media
SOCIAL MEDIA

Maximize Club Frenzy Events Using Social Media
Facebook, Twitter, Snapchat, and Instagram are among the most popular platforms and strategic post
announcements for each of them and will allow the widest reach among various demographics. Be
creative; we want full participation. Our members and their families are our #1 priority!
FIGHT FRENZY SOCIAL MEDIA OVERVIEW

2 weeks prior
     o Announce the event, detailed info and theme                            Card Board Cut-Out Example
     o Include: #AFClubFrenzy @MyAirForceLife                          Estimated delivery prior to the 2nd PPV fight

1 week prior
     o Reminder post, ex: “UFC Fight Night this Saturday!
         Reserve your VIP seats!”
                          • Include: #AFClubFrenzy @MyAirForceLife
     o Create a “Share” post, theme specific:
         (“Share this post if you are ready for UFC Fight Night”)
     o Include: #AFClubFrenzy @MyAirForceLife
     Day of
     o Have fans upload photos at the UFC event, with cardboard
         Cut-out, etc.
     o Include: #AFClubFrenzy @MyAirForceLife
Day After
Social media, post after the event:
       o Facebook: #AFClubFrenzy “Did you attend yesterday’s Air Force Clubs Fight Frenzy event?
       o Twitter post: #AFClubFrenzy “Yesterday were you at Air Force Clubs Fight Frenzy event?

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MENU SUGGESTIONS

“Tap Out-N-Chow Down” food options should be easily prepared with ingredients facilities have in stock
 or are readily available through the Prime Vendor using the rebate program.

    Here Are Some Suggestions:
   Appetizers:                                          Hot Dog Sliders:
     Tortilla Chips, Queso & Salsa                         Chili Cheese Dog
      Nachos w/ ground Beef or Grilled                            NY w/Mustard & Sauerkraut
                                                           Guinness Beer Brats w/Whole Grain Mustard
      Chicken, Shredded Jack
                                                        Sides:
         Cheese, Jalapeno Slices, Diced Tomatoes,
                                                           Beer Battered Onion Rings
         Sour Cream & Guacamole on Top
                                                           Sweet Potato Fries
      Wings: Breaded, Un-Breaded, Boneless
                                                           Variety of Chips
         w/varied Levels of Heat or No Sauce
                                                           French Fries
      Loaded Potato Skins
      Grilled Chicken & Waffles

   Sliders:
      Grilled Chicken                                   Sandwiches & Burgers:
      Breaded Chicken                                     Hot Sicilian
      Buffalo Bacon Beef/Chicken Burger                   Roast Beef & Creamy Horseradish
               Cheddar Cheese & BBQ Sauce Burger          Ground Peppercorn Burger
            Jalapeno & Pepper Jack Cheese                 Bacon Cheeseburger
      Shredded Pork w/Coleslaw                            Fish & Chips

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 GROUP 2 INSTALLATION REIMBURSEMENT PROCEDURES

 The cost of UFC PPV 212 – 220 is $600 per fight. Group 1 PPV fee will automatically be paid by AFSVA to Joe
 Hand Promotions. Group 2 installations areresponsible for a 50% cost share. Remaining installations are
 responsible for 100% of the PPV cost. AFSVA/SVOFN will centrally pay the vendor for each fight and then
 process a Cash Transfer (CT) in SAIS/NAFDIS to pull 50% of the cost from the Group 2 and 100% from
 remaining installations not in Group 1 or 2 (unless otherwise directed by AFSVA). The CT will be a CR to
 GLAC 1010000, Cash in Bank, and a DR to GLAC 1140016, NAFI Receivable - AF Central Fund Cash
 Pull/Reimbursement. The installations will need to process a General Ledger Adjustment Form (GLAF) to
 move the amount as an adjustment from GLAC 1140016 to GLAC 7590000, Other Promotional Expenses,
 using the cost center where the event was held. The listing below is the amount that will be pulled PER
 FIGHT. If you have any questions regarding this accounting instruction, please contact Mr. Steven
 Holekemp at Steven.Holekamp@us.af.mil or DSN 969-7167. If you have questions regarding program
 specific information, please contact Ms. Charissa Jarrett at charissa.jarrett@us.af.mil .

 Group 1, 2, 3 - All additional fees associated with your provider (DirecTV etc., is a local installation cost).

  PROGRAM CONTACT INFORMATION

Program POC: Ms. Charissa Jarrett (charissa.jarrett@us.af.mil) DSN 969-7768
Social Media POC: Ms. Carissa Martin (carissa.martin@us.af.mil) DSN 969-7484
Reimbursement Financial Guidance POC: Mr. Steven Holekemp (Steven.Holekamp@us.af.mil ) 969-7165

NOTE: Official/Finalized/Updates to Program Guide will be posted on Download Central

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