MEDIA KIT 2021 - Tatler Asia
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MEDIA KIT 2021
THE TATLER BRAND
The most coveted luxury lifestyle brand
in Asia, and the leading platform to
connect with Asia’s most influential
The best of power,
influence and style
8 EDITIONS
Across Asia*
2.1 MILLION
Monthly Print Readers
3 MILLION
Monthly Sessions
USD$335,000
Average Household Income
*Hong Kong, Taiwan, China, Singapore, Indonesia, Malaysia, Philippines, Thailand
PUBLISHER’S NOTE “For the last 43 years, Tatler has connected Asia’s most influential communities with the goal of promoting and developing Asian identity, culture and business. As society evolves, so does Tatler. Since early 2020, we have undergone a transformation to redefine 'society' to focus on power and influence with greater meaning and purpose, shining the light on a larger cross-section of the people, communities and industries impacting Asia. We are committed to defining the future of luxury media by effectively engaging our communities with groundbreaking concepts, inspiring content and experiential activities they will never forget.” Michel Lamunière Chairman & CEO, Tatler Asia Group
LUXURY OUTLOOK 2021
While the global luxury market is projected to fully recover by mid-
2022 due to Covid-19, certain consumer trends have emerged that
brands can leverage on to continue to engage with consumers, and
emerge stronger, post-pandemic:
ASIA IN GENERAL, AND CHINA IN PARTICULAR,
WILL LEAD THE GLOBAL RECOVERY
A strong V-shaped recovery led by Asia as luxury
brands leverage large domestic markets
ACCELERATED SHIFT TO DIGITAL, THROUGH
PLATFORMS LIKE E-COMMERCE AND SOCIAL MEDIA
HEIGHTENED ENVIRONMENTAL AND SOCIAL CONSCIOUSNESS
An increased loyalty towards brands that align with consumer values
GREATER EMPHASIS ON HEALTH, WELLNESS
AND PERSONAL DEVELOPMENT
Education, wellness, health and experiences are a major
focus and where much spending will be channeled
STRENGTHENED LOCAL PRIDE AND EMPHASIS ON LOCAL CONSUMPTION
20-30% of HNWIs are diverting travel budgets to luxury goods domestically
Insights provided by Tatler+
OUR BRANDS
Our flagship brand for those who are
shaping culture & society in Asia
A platform for the most promising
millennial entrepreneurs & creatives
Sub-brands include:
For food explorers For enthusiasts curious
seeking dining about the most
experiences influential homes
A new e-commerce platform for
affluent explorers looking for
unique experiences
THE TATLER AUDIENCE
WHO THEY ARE
INFLUENTIAL
Newsmakers, trendsetters, and leading voices shaping Asian culture & society
IMPACT
They want to make a positive impact on society at large, through investments,
commitments to sustainability, and forward-thinking work
EDUCATED
They are knowledgeable and always learning
WELL-TRAVELLED
They travel often to enjoy and discover special experiences
WHAT THEY ARE LOOKING FOR
INSPIRATION
Culture, society, food stories as a source of creativity and conversation
DISCOVERY
Of new experiences
CONNECTION
To the people influencing society, culture, and Asian identity
AUTHENTICITY
Stories and experiences with meaning
AUDIENCE: SINGAPORE
PRINT
17,500
Circulation
87,500
Readership
39
Average Age
53% 47%
Male Female
DIGITAL
Content affinity: Lifestyle, travel,
entertainment, shopping, food & dining
55% 35% 10% 57% 43%
25-45 Years 45+ Years 18-24 Years Female Male
REACH & ENGAGEMENT: SINGAPORE
SOCIAL
60.3K
Facebook Followers
25.2K
Instagram Followers
DIGITAL
25.8K
Newsletter Subscribers
18%
Newsletter Open Rate
3%
Newsletter Click Through Rate
3.02 MINS
Average time on the website
374K
Sessions
277K
Unique Visitors
GROWTH TRENDS
27%
Monthly Audience Growth Rate
82%
Yearly Projected Traffic Growth
OUR PLATFORMS: DIGITAL
What we offer:
CONTENT CREATION
With your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGN
We create content and visuals designed to
maximise engagement across each of our channels
SOCIAL ONLY CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reaches a desired KPI
REPORTING
An insightful post-campaign report
OUR PLATFORMS: PRINT
What we offer:
A STRONGER VISUAL IDENTITY
Tatler’s monthly print magazine was redesigned in March
2020, with a bold, sophisticated design through a new
logo, typography and visually strong treatment
INSPIRING CONTENT
Redefining “society” and featuring the most influential from
a greater cross-section of communities, industries and walks
of life, Tatler’s content is more modern and relevant
LUXURIOUS AD FORMATS
Maximise awareness through ad formats specifically designed to
capture the eyes and minds of our readers and enhance luxury presence
TARGETED DISTRIBUTION
Tatler magazine is circulated to qualified VIPs & subscribers and is
distributed at key locations and events. These include 5-star hotels,
retail outlets, banks, health, fitness and beauty centres, airlines,
private jets, luxury services apartments and more…PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and compel our
audience to take action. Through a unique editorial lens, we create
meaning and purpose across the topics our readers want most:
Fashion, Watches, Jewellery,
Travel, Automotive, Beauty,
Art, Food, Philanthropy,
Wellness, Real Estate
JANUARY FEBRUARY MARCH APRIL
A New Beginning Family The Culture Issue Spring Fashion
MAY JUNE JULY AUGUST
Culture Club The Best Summer Ever Spontaneity Youth
SEPTEMBER OCTOBER NOVEMBER DECEMBER
The New Season Asia’s Most Best Of Power and Purpose
Influential: StyleFLAGSHIP EVENTS
One of the most anticipated events on the social
calendar. Happening on October 22nd, 2021
The annual event celebrating the entrepreneurs who
are shaping Asia’s future. Coming in September 2021
A food festival that brings together Asia’s top chefs and mixologists
to create a unique dining experience. Coming in Q4 2021
Tatler Dining's Best Restaurants Awards champions and
celebrates the very best of the food and drink scene in
Singapore. Coming in Q4 2021OUR LATEST INITIATIVES
An initiative designed to support the F&B industry through a
rewards programme
A VIP venue to host intimate luxury events including, dinners,
cocktails, networking, roundtables, exhibits and product activations
A platform for female empowerment, a resource for
women to become their best selves
A living embodiment of the Tatler brand, through a curated
selection of premium spirits, prized bubbly and sakeBRANDED CONTENT SOLUTIONS
What we offer:
CONTENT
Online Articles / BespokePrint / Content Hubs / Videos /
Custom Content
RESEARCH
Audience Survey / Audience Insights / Community
Circles
DIGITAL
Engagement Solutions / Webinars / Content Syndication /
EDM / Audiocast
EVENTS
Awards / Conferences / Experiences / Round Tables /
Networking CocktailsCASE STUDIES
TATLER X CHANEL
Celebrating Valentine’s Day
CLIENT CATEGORY
Fashion & Jewellery
PROMO PRODUCT
Fine Jewellery
KEY DELIVERABLE
Video + Digital content
TARGET AUDIENCE
Females with high disposable income
TATLER SOLUTION
Who says that Valentine’s Day is only about romantic love? We believe
that self-care is the best form of love. For February, Tatler Singapore
partnered with Chanel Fine Jewellery to create this tongue-in-cheek
video, espousing the three fundamental laws of loving thyself.
Decked in Chanel, the protagonist enjoys her me-time and a plethora of
luxurious treats in the video. She goes from day to night, showcasing
the versatility of the Chanel Camélia collection, and effortlessly pairing
the elegant earrings, rings and necklaces with each outfit.CASE STUDIES
TATLER X TIFFANY
In the mood of festive holidays
CLIENT CATEGORY
Fashion & Jewellery
PROMO PRODUCT
T1 & High jewellery collections
KEY DELIVERABLE
Video + Digital content
TARGET AUDIENCE
Female 30’s to late 40s with
high disposable income
TATLER SOLUTION
The holidays are about human connection. It’s about the joy of family, and about
friends who’re like family. It’s about optimism, laughter, and moments of
happiness that transcend language—that sometimes can even be experienced with a
single smile (or a little blue box). It’s about small gestures with a big impact.
For the Christmas season, Tatler Singapore and Tiffany & Co explored the love and
bonds between partners, siblings and even parent and child through a series of
three videos. Three high-profile families opened their doors to share with us what
the season of giving, joy and hope means to them.CASE STUDIES
TATLER X KANEBO
Bringing Out Your Inner Glow
CLIENT CATEGORY
Beauty
PROMO PRODUCT
Primer, Foundation & N-Rouge Makeup range
KEY DELIVERABLE
Tatler Talks, Print & Digital and Event
TARGET AUDIENCE
Ladies (30’s and above)
TATLER SOLUTION
Kanebo wanted to achieve top of mind awareness, build brand affinity and create
a community of brand ambassadors. To achieve those results, Tatler Singapore
curated a phygital Tatler Talks experience via Zoom for our high-profile readers,
to enable them to explore Kanebo’s exceptional skincare, primer, foundation and
the new N-Rouge make-up range.
The ladies were treated to afternoon tea, and an up-close and personal session
with Singapore’s top make-up artist, Clarence Lee, who was on hand to share
about the products and his tips on the best make-up practices.PRINT ADVERTISING RATES & SPECIFICATIONS
Types Pages Rates (SG$) 6X 12X
Advertisements
Full Page (ROP) 1 9,930 8,930 8,350
Double Page Spread
2 19,850 17,860 16,760
(ROP)
Special Insertion
Outside Back 1 16,540 14,885 14,020
Inside Back 1 11,025 9,920 9,370
IFC Spread 2 25,360 22,820 21,500
1st DPS 2 24,805 22,270 20,950
2nd DPS 2 24,255 21,830 20,395
3rd DPS 2 21,210 19,955 18,745
4th DPS 2 21,280 19,080 17,970
1st Ad Facing TOC 1 10,585 9,485 8,930
2nd Ad Facing TOC 1 11,025 10,870 9,370
3rd Ad Facing TOC 1 10,185 9,590 9,040
Masthead 1 10,140 10,020 8,600
Editor’s Note 1 10,140 10,020 8,600
Ad Types Ad Types Run-Of-Site (Exclude Sponsored Sections, Homepage)
Guaranteed Positions
Non-Standard Advertising Booking Deadline Cancellation
Depending on availability of space
Rates quoted are for basic process colours Six weeks preceding the month of publication. No cancellation accepted after 6 weeks
and subject to the following
(Cyan, Magenta, Yellow & Black). Rates for preceding the month of
surcharges:
insert, special colours, metallic inks, Closing Deadline publication. Bookings for fixed and prime
Fixed position: 20% loading
gatefolds and other non-standard advertising For non-prime position, closing date for all position advertisements are non-
Page facing editorial: 15% loading
are available from the director. material is the first day of the month preceding cancellable.
the month of publication.DIGITAL ADVERTISING RATES & SPECIFICATIONS
Desktop Size Rates (SG$) Customised Content Packages
Premium Billboard 970 (W) X 250 (H) CPM 350
Billboard 970 (W) X 250 (H) CPM 250 Write-up Advertorial Package from $9,000
* Include 1 Facebook Post
Large Leaderboard 970 (W) X 90 (H) CPM 180
* Include 1 Instagram Story Post
Interscroller 1600 (W) X 800 (H) CPM 350
Half Page Ad (Persistent) 300 (W) X 600 (H) CPM 200 Video Advertorial Package from $16,000
LREC (Persistent) 300 (W) X 250 (H) CPM 250 * Include basic video shoot and editing
* Include 1 Facebook Post
Floating Banner 970 (W) X 90 (H) CPM 180
* Include 1 Instagram Story Post
Mobile
LREC 300 (W) X 250 (H) CPM 180
Full Page Banner 320 (W) X 480 (H CPM 350
Interscroller 640 (W) X 960 (H CPM 370
Leaderboard 320 (W) X 50 (H) CPM 180
Floating Banner 320 (W) X 50 (H) CPM 180
Email Marketing One-Off
Endorsed eDM (Full 25.6k Database] 8,000
eNewsletter Banner (Full 25.6k Database) 10,000
Branded Content, Advertorials Price upon requestMEDIA KIT 2021
For Sales & Advertising Enquiries:
+65 6323 1606
advertising-sg@asiatatler.comYou can also read
