Celebrating 25 years of style and substance - MEDIA KIT 2020 - Bauer Media Advertising
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Celebrating 25 years of style and substance
MEDIA KIT 2020
marie claire stands out
from the fashion pack as the thinking woman’s
magazine. We combine high-end glamour
with rigorous journalism that unashamedly
champions women’s empowerment. marie claire
is for sophisticated women who want to stand
for something and make a difference, who are
as passionate about world affairs as they are
about fashion and beauty. It is this powerful
blend of style and substance that is core to the
brand’s DNA, and not only gives marie claire a
unique positioning in the market but also
a cherished place in the hearts and minds of
the smart, savvy women of Australia.
For 25 years marie claire has stood
alone as a unique voice in the fashion-media
landscape, a power brand fuelled by purpose. We
are relentless and passionate about improving the
lives of women and dedicated to championing
women’s rights. We challenge the norm, spark
conversation, agitate for change and motivate
women to demand more; we make women think,
cry, laugh, debate and take action. Combined
with the very best of curated fashion, beauty and
lifestyle, we are the playbook for how to live a
fulfilled and fashionable life. In this exciting new
world where everyone can make a difference,
marie claire has never been in a stronger position
to inspire and empower the next generation of
Australian women to be fearless and forge their
own path. Just as we’ve always done.
Nicky Briger, E D I T O R
W H Y marie claire?
N U M B ER 1 COMMITMENT TO WE C EL EB R AT E PER FECT TA L EN T ED
S EL L I N G CHAMPIONING WO M EN & S H A R E BAL ANCE OF TEAM
FA S H I O N FOR CHANGE T H EI R STO R I ES ST Y L E & An extremely experienced
M AGA ZI N E Our unwavering We empower women across
S U B STA N C E team of well-respected
For 25 years, more commitment to making a every touchpoint of the brand. Our content is underpinned and award-winning
Australian women difference is part of our In print, digital, social, on our by the belief that women journalists, content
have chosen to buy DNA. We challenge the Finding Fearless podcast and are just as passionate producers, fashion, beauty
marie claire than any norm, spark conversation, through our events (including about fashion and beauty and lifestyle directors.
other fashion magazine. agitate for change. This is the Glass Ceiling Awards, as they are about world Nicky Briger, Editor
evident in our campaigns Small Business Brilliance issues and current affairs. Mel Gaudron, Deputy Editor
36% MARKET SHARE* for paid maternity leave, Series, International Women’s It is this unique balance of Kathryn Madden, Feature Director
Greater than our two marriage equality, climate Day Breakfast and many features and fashion, Jana Pokorny, Fashion Director
closest competitors change, pay equality and networking seminars), we beauty and lifestyle Iantha Yu, Beauty Director
combined. constitutional rights for passionately drive the female content, that differentiates Anna McCooe, Lifestyle Editor
Indigenous Australians agenda forward. it from other brands.
*Source: Aztec data 6 month rolling average (April – Sept 2019 issues)
PR
PRINT
• Readership 301,000
• 36% market share
of Australian fashion
magazines sold
DIGITAL
MARIECLAIRE.COM.AU
• Monthly audience: 409,332
E VENTS • ADUBS: 20,847
A multi-platform community that reaches, engages and connects • Dwell time: 1:40 mins
2.17 MILLION
• EDMs 37,748 online members
• Glass Ceiling • Digital edition
Awards
Australian women every month
• Prix de
marie claire
• Small Business
SOCIAL
Brilliance
• Facebook
334,804 fans
VIDEO PODCASTS • Instagram
197,000 followers
• Twitter
93,024 followers
Bespoke videos
created for web • Total listens: • Total listens: • WeChat
105,210 76,373 800,000 followers
and social
• Weekly average: • Weekly average:
2,450 2,507 TOTAL SOCIAL AUDIENCE 1.43 MILLION
Source: emma CMV Oct ’19; Nielsen DCR Dec ’19; Social media stats (FB, IG, Twitter, Pinterest, WeChat) updated as at Dec ’19
TH E marie claire
AU D I E N C E
The marie claire audience is multi-generational;
our readers share an attitude, not an age, and are
united through a mindset. They are connected and
part of an engaged, like-minded community.
They love fashion, are obsessed with beauty, and
want to lead a stylish life. Most importantly, they care
about the world and want to make a difference.
A FFLU EN T ED U C AT ED BIG LUXU RY
Highest AB Greatest number S PEN D ER S B U Y ER S
demographic of managers, Every year they 72% invest in luxury
professionals and spend: brands, not for status
2.5 times more likely white-collar workers
to be social grade A but because they
$806m on fashion believe they deserve it
Over 50% are
Highest disposable tertiary educated $296m on beauty
income 76% believe quality
$1.9 billion on is more important
Average household homewares and than price
income over $110k furniture
C U R I O U S WIT H A S O C I A L CO N S C I EN C E
She wants to be educated about her purchases
76% research a brand before they decide to buy
She’s interested in purpose-driven brands
72% are more likely to buy an item if makes a positive contribution to the community and the planet
She cares about the environment and her role in saving the planet
Over 65% are keen to buy sustainable fashion and try natural beauty products
marie claire S I G N AT U R E PRO PE RTI E S
M A R I E C L A I R E’S GL ASS SMALL PR IX D E IN I N-STO R E
I N T ER N AT I O N A L C EI L I N G B U S I N ES S MARIE CL AIRE CO N V ER S AT I O N FA S H I O N/
WO M EN ’S DAY AWA R DS BRILLIANCE AWA R DS WIT H … B E AU T Y
B R E A K FA ST Celebrating A series of masterclasses Australia’s most prestigious An exclusive event where E V EN TS
This annual event brings game-changing for budding female beauty and fashion awards, editor Nicky Briger hosts Large scale fashion/
together some of companies & trailblazing entrepreneurs, providing recognising the best beauty an intimate one-on-one beauty activations or
Australia’s most high- women who are smashing inspiration and launches of the past year interview with an more intimate in-store
profile thought-leaders to gender boundaries in information from a panel and celebrating Australia’s influential and workshops.
discuss issues that matter the workplace. of successful female top designers and fashion inspirational woman.
most to women today. business owners. newcomers.
TH E marie claire
C O N TE N T PI LL A R S
FE AT U R ES C A R EER
marie claire’s rich story line-up – from A monthly celebration of female
award-winning investigations and achievements, highlighting stories of
first-person confessions to glamorous real women kicking goals, breaking
reportages – takes our audience on down barriers and inspiring a new
an emotional journey, making them generation through passion and
think, cry, laugh, debate and take purpose. Greater engagement with
action. Our features are sometimes career content has led to the
shocking, often moving, occasionally introduction of our Small Business
challenging, but above all Brilliance event series, and
entertaining, engaging and thought- development of white label surveys.
provoking. Across all our platforms,
women’s stories are promoted and WEL L N ES S
celebrated to inspire others to make a
difference in the world. Based on research and expert
opinion, the Wellness section aims
to enhance both the physical and
FA S H I O N mental wellbeing of its audience
marie claire uniquely fuses the through up-beat, informative and
aspirational with the accessible, mixing user-friendly content.
luxury items with affordable must-
haves. With a passion for fashion and a L I FEST Y L E
finely tuned sense of style, marie
claire’s audience is highly engaged Hedonism and voyeurism are
with our escapist shoots, exclusive the core ingredients of marie claire’s
brand stories, designer interviews and luxe lifestyle pages. Devoted to
compelling video content. Our expertly interiors, food and entertaining,
curated selections inspire our audience our beautiful lifestyle content is
to shop with confidence, and our rich in inspiration and ideas that
how-to content offers real, workable are showcased in long-form editorial
fashion solutions. and digital content.
B E AU T Y ES C A PE
From the latest runway looks to Travel is an important pursuit
high-tech skincare and hair trends, for our audience – they love to
marie claire features a curated and escape and discover. Well-
sophisticated beauty edit. Through researched, beautifully presented,
sponsored editorial and digital on-trend and inspirational, our
articles, beautifully shot video, beauty- travel and motoring content
editor tried & tested social stories, appeals to our connected, curious,
marie claire inspires its audience. affluent audience.
marie claire LIFESTYLE
Your NEW Interiors Playbook
Introducing marie claire Lifestyle, our new magazine for women living a
fashionable life and a natural extension to marie claire Australia – because we know
that style stretches beyond our wardrobes to our homes and entertaining.
Premium and yet relatable in tone, this quarterly magazine carves out a new niche
in the homemaker sector, as a bridge between fashion and interiors, food and travel
titles. This title translates the marie claire Australia ethos of style meets substance to
home life, covering runway-to-hallway trends, global home inspiration, recipes, travel
and a behind-closed-doors look into the fashionable lives of the style set at home.
On sale quarterly: April, July, October, January
Available nationally in select newsagents and supermarkets for $14.99.
Trends Style Set Global Taste Travel
Runway-to- Inside the Homes A how-to guide Style cues from
hallway looks private worlds Next-level interiors to power the world’s
we are loving of high-profile from around entertaining most beautiful
right now trendsetters the world and destinations
get-the-look
shopping
E D IT O R I A L CA LE N DA R 2 02 0/21
D EC EM B ER
Our 25th birthday
special issue!
J U LY AU G U ST S EPT EM B ER O CTO B ER N OV EM B ER She is the future! 25 women
The Future Issue Winter Fashion Special Great Hair Guide Spring Fashion Issue! The Sustainability Issue changing the world
Post-corona, we examine how Jewellery and watch special Your total cut & colour special Your new season essentials The designers and brands Retrospective: 25 years of
the world’s changed forever Winter style essentials International trend report Accessories special saving the planet Australian fashion
Portfolio: Stars rally to support Beauty: Winter body special Fashion: It bags Glowing skin guide Spring racing special Party dressing edit
the struggling arts industry Funny girls: Rise of the female Spring style preview Swimwear guide Glam make-up guide
The denim edit; comedian Natural beauty special Beauty: what’s in store
Beauty: Foundation special Small business brilliance for the next 25 years
JA N UA RY FEB R UA RY MARCH A PR I L M AY JUNE
Hello 2021! The Next Big The Wellness Issue The Beauty Issue International Women’s The Earth Issue: Meet the The Glass Ceiling Awards
Things: What’s now, new and Happy new you! Your guide Beauty’s It List: Prix de Day Special women saving the world Australia’s power list
next in fashion, beauty, tech to a fitter, healthier 2021 marie claire winners Meet the change-makers Beauty: Global Prix The great coat edit
and entertainment Style edit: what’s trending this New season style edit New make-up trends d’Excellence winners Dream skin guide: best new
Your summer style guide year in fashion and beauty Back-to-work style special Accessories special High street hits anti-ageing products
The best of holiday beauty Travel special: fresh eyes Relationships in 2021 & treatments
Ultimate horoscope special on the worldE D IT O R I A L D E A D LI N E S
BOOKING MATERIAL
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JUNE 06 MAY 20 01 APR 20 08 APR 21 20 APR 21 25 FEB 21You can also read
