Media Kit 2020 - HOLR Magazine
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Media Kit 2020
HOLR
HOLR is a Millennial Media company designed to empower, educate and provide social
currency to our generation. HOLR aims to educate, enlighten and inspire Millennials and
give them a voice through impactful styles, statements and stories.
HOLR at a glance
SARAH BAHBAH
N
ROBERT SHEEHA
19.6m
NATALIA DYER
YUNGBLUD
BILLIE
LLING
THE ART OF STORYTE
EILISH
Tastem akers
millennials read, watch & $ 6 .9 9 C A D - I SS U E N O .12
engage with HOLR every month
100,000 print copies yearly
25-34 average age of
75%
millennial audience
HOLR’s audience
FA SHION LIFE S T YLE CULTURE MUSIC TR AVE L RE AL E S TATE HE RBALIS TIC S
Fast Facts
Audience & Reach
55% Female Canada
19%
45%
Calgary
Vancouver 2%
9% UK
Montreal 3%
Toronto 13%
USA 13%
19% Turkey
Male 3%
35% 18-24
Austrailia
3%
40% 25-34
15% 35-44
10% 45
Fast Facts
The Experience
SARAH BAHBAH
ROBERT SHEEHAN
NATALIA DYER
YUNGBLUD
BILLIE
THE ART OF STORY TELLING
Ta stem a k e rs
$ 6 .9 9 C A D - I SS U E N O .12 EILISH
PRINT DIG ITAL SOC IAL
Fast Facts
HOLR
HOLRMAGAZINE.COM
DUA
LIPA
The soulful new
voice of pop
An Exclusive
HOLR MAGAZINE ISSUE 9
Look Inside
Black Jaguar White Ta s te m a k e r s
Tiger Foundation
Fashion Trends
This Season’s Style Guide
Influenced
Tammy Hembrow & more
share their inspirations $6.99 CAN - ISSUE NO. 9
$ 6 .9 9 C A D - I SS U E N O .12
SARAH BAHBAH
ROBERT SHEEHAN
NATALIA DYER
YUNGBLUD
Print
With a circulation of 100K yearly, HOLR’s biannual magazine synchronizes
different perspective’s into a tactile experience. It creatively inspires our
gen-eration with purposeful takeaways that are preserved within our print
pages. Over 150 pages are filled with bold statements, creative storytelling,
stunning design and photography to showcase: millennial focused fashion
and street styles, informative features on travel, beauty & grooming and
profiles of prominent people, organizations, brands, events and music.
BILLIE
THE ART OF STORYTELLING
EILISH
Editorial Shoots
An original photoshoot by a trending photographer accompanied by copy
Print
Influenced
Interviews with influencers and trendsetters from around the world
Print
Profiles
Essays exploring the lives of prominent figures
Print
Bespoke Campaign
A curated campaign produced by HOLR with original photography and copy to bring your brand to life
PrintPrint Specs
4 Colour TRIM BLEED SAFETY
Full Page 8.375” x 10.875” 8.625” x 11.375” 7.365” x 9.875”
Spread 16.75” x 10.875” 17.25” x 11.375” 15.25” x 9.875”
Creative can be sent using Wetransfer, Hightail, Dropbox etc., or can be emailed directly to
tasha@holrmagazine.com
• All files must be submitted to the sizes below, anything
outside the trim area will be cut off on final production
• Supply .indd with all links and fonts or convert all text to outlines
• Files can either be sent as flattened .psd, high resolution .jpg
or .tiff in CMYK, 300dpi minimum resolution or
• Files can be sent as .ai or .eps. Supply fonts in TrueType format
or convert all text to outlines. Place raster images in CMYK or
• Files can be sent as high resolution .pdf files in CMYK with
full bleed and no crop marks
PrintPrint Rates
4 Colour 1x 2x 3x
Full Page $4,000 $3,500 $3,000
IFC DPS $10,000 $9,000 $8,000
DPS $6,500 $5,750 $5,000
IBC $5,500 $4,750 $4,000
OBC $7,000 $6.250 $5,500
Print Calendar
Issue # Close Date Sale Date Theme
Issue 14 — Spring February 20 2021 March 20 2021 TBA
Issue 15 — Autumn August 20 2021 September 20 2021 TBA
PrintDigital
With an overall digital reach of 19.6 million monthly, HOLR uses
Digital
digital channels as a tool to connect our millennial audience
with inspiring styles, stories and statements. In a world where
social media has been accused of false news, misconceptions
and mental illness, HOLR promises to leverage our digital pres-
ence to promote captivating, creative and empowering content.
Kendall Jenner photographed by Josh DaviesDigital Platforms
19.6m monthly reach
HOLRMAGA ZINE.COM FACEBOOK
Monthly Reach 204K AVG Monthly Reach 8.9M
Page Views 327K Followers 345K
Millennial 75% Engagement 42%
Female 70% Millennial 78%
Male 30% Female 59%
Male 41%
INSTAGR AM YOUTUBE
Monthly Reach 10.4M Monthly Reach 55.8K
Monthly Impressions 13.2M Followers 2.9K
Engagement 34.7% Engagement 58.1%
Millennial 86% Millennial 81.7%
Female 60% Female 58%
Male 40% Male 42%
Sources: Google Analytics, 6 month averages (November 2019 - April 2020),
DigitalSection Sponsorship
Sponsor a section in HOLR Magazine. Available Sections:
• Lifestyle - Travel, Real Estate, Food, Cannabis
• Culture - Music, Entertainment
• Fashion - Runway Roundup, Fashion Industry Profiles
• Influenced - Profiles with creative industry leaders
Bespoke Campaign
• A curated campaign produced by HOLR with original
photography and copy to bring your brand to life.
• Either copy, images and content provided by advertiser
executed by HOLR Media or
• Copy, images and content designed and produced by
HOLR Media
PrintHomepage Billboard
• 970 x 250, 4 locations on the homepage at different price points
• Unparalleled brand exposure on HOLR’s homepage
• New articles posted daily to entice new readers and current readers
to visit often
• Only available to select partners; usually only offered as part of a
larger-scale sponsorship
• Produced by HOLR’s creative team or client supplys assets and images
• 74K average monthly reach will generate impressive click-through rates
• Branding and traffic driving
Section Takeover Re-Skin
• Takeover one of HOLR’s 7 sections targeting individuals with specific
interests
• Homepage Takeover Re-Skin available upon request
• Only available to select partners; usually only offered as part of a larger-
scale sponsorship
• Produced by HOLR’s creative team or client supplies assets and images
• 74K average monthly reach will generate impressive click-through rates
• Branding and traffic driving
DigitalSidebar MPU
• 300 x 250 banner located above the fold at the right top of every article
and section page
• Homepage Sidebar MPU available upon request
• Unparalleled brand exposure on HOLR’s website
• Produced by HOLR’s creative team or client supplies assets and images
• 74K average monthly reach will generate impressive click-through rates
• Branding and traffic driving
Sidebar DMPU
• 300 x 600 banner located on the sidebar of every article and section page
• Homepage Sidebar DMPU available upon request
• Unparalleled brand exposure on HOLR’s website
• Produced by HOLR’s creative team or client supplys assets and images
• 74K average monthly reach will generate impressive click-through rates
• Branding and traffic driving
DigitalAdvertorial Small Billboard
• 750 x 190 banner located at the front and centre of every article
• Unparalleled brand exposure on HOLR’s homepage
• New articles posted daily to entice new readers and current readers to visit often
• Produced by HOLR’s creative team or client supplys assets and images
• 74K average monthly reach will generate impressive click-through rates
• Branding and traffic driving
Sponsored Articles
• Teaser copy & image that lives on the HOLR homepage and will link to
a full article up to 700 words in length (and 2-3 images)
• Supporting links throughout the article
• Two options available: 1. Copy, images and content provided by the
sponsor executed by HOLR Media or 2. Copy, images and content
designed and produced by HOLR Media (offered as part of a larger-
scale sponsorship)
• 74K average monthly reach will generate impressive click-through rates
• Branding and traffic driving
DigitalWeekly Email Newsletter
• Ad placement between HOLR’s weekly featured article that will link to a
website of the sponsors choice or
• Teaser copy & image that will link to a full article up to 700 words in
length (offered as part of a larger-scale sponsorship)
• Sent directly to our millennial audience
• Generates impressive click-through rates
• Branding and traffic driving
Sponsored Email
• Individual email dedicated to the promoting the sponsor and
sent directly to our millennial audience
• The email will link to an article on the HOLR website supporting
the sponsor with links embedded within the copy
• Generates impressive click-through rates
• Branding and traffic driving
DigitalInstagram
• Opportunity to get in front of our millennial audience
• Guest post
• Grid Post
• Story Swipe Up
• Takeover collaborations & hosting opportunities
• Contest Promotions
• IGTV
• Social Media story share
• Generates impressive click-through rates
• Branding and traffic driving
• Contextual and geographic targeting available upon request
DigitalPartnership HOLR Media Group’s dedicated Creative Team works closely with brands to develop their goals and bring them to life. We produce and deliver cus- tom-designed content that captures your brand’s aesthetic and overall vision. We leverage our highly engaged digital and print platforms to market the content we create for your brand. With innovative communication strat- egies, we create content in a variety of ways to get your brand in front of a targeted millennial audience.
Services
M ARKE TING PRINT DIG ITAL AMBA SSADOR
S TR ATEG Y SP ONSOR SHIP SP ONSOR SHIP PROGR AM
VIDEOGR APHY PHOTOGR APHY SOC IAL ME DIA E XPE RIE NTIAL
E VE NT S
PartnershipExperiential Campaign
HOLR curates and executes an event tailored to the
needs of the brand. The HOLR team works with the
brand from start to finish on the event and captures it
on all HOLR platforms. HOLR invites an extensive net-
work of Influencers in the city to the event. We will help
with the venue, curated guestlist, catering, music, acti-
vations, and stategic partnerships with other brands.
This is just a small part of what we are able to offer
please contact us for more information and available
collaborations.
G-Eazy performing at HOLR
Magazine and Maxims party in
Miami during Art Basel at 2019.
PartnershipPhotography
Original photography shot by HOLRs creative team on a
Hasselblad X1D, Leica or a Canon. All photography cus-
tomized to capture the ethos of your brand in a unique
and enticing manner. Models or influencers are hired by
HOLR for the shoots based on your goals.
Luca Fersko shot by HOLR for Issue 13
Videography
The HOLR creative team captures original video content to
elevate your brands messaging and help you to reach a wider
millennial audience. We collaborate with you from concept
to execution to reach your brands goal. We specialize in short
form videos up to 15 minutes, YouTube, IGTV and Tik Tok.
Dr. Martens x HOLR Magazine series ‘Toronto by Foot’
PartnershipGraphic Design
We offer high-quality graphic design work to help create
an aesthetic for your brand that will resonate with your
target audience. From brand identity to editorial design,
all designs are curated and customized to fit the needs
and goals of your band.
Editorial
We create editorial concepts that evoke your brands
vision. HOLRs team of photographers, graphic designers
and writers then bring it to life by shooting it, designing
the layout and writing the copy.
PartnershipPartner Distribution Network
GTA CAN
Spas Barbershops 19+ Venues Shoppers Drug Mart
Hammam Spa, Cabin Barber, HOTBOX,
HOAME Meditation Studio, Danforth Barbershop Alchemy Dispensary, Gateway
Amici Spa Harlem
Coffee Shops National Women’s Show
Gyms Lit Espresso, Doctor Clinics Toronto, Ottawa, Montreal
Barry’s Bootcamp, Landscape Coffee, Bloor Medical Centre
Bliss Yoga Studio, Nugateau IMATS
Ten X Event Spaces Select Art Gallery Popups
Schools Chateau Le Jardin Exhibits by Briony Douglas,
Salons George Brown, Exhibits by Max Jamali
Ten Spot, Humber College, Events
Majesty’s Pleasure, Randolph Academy Toronto Fashion Week,
Salon Dew, L’intervalle Shoes
Women of Inspiration 14 Locations
Palm Sunday Co-working Spaces Awards Gala,
WeWork Apres Noir (with Drake)
Stores The Ten Spot
L’Intervalle 35 Locations
PartnershipCase Studies
Calvin Klein x Valeria Lipovetsky
GOALS
• To pair Calvin Klein with an Influencer that aligns with the brand
• Share Calvin Klein’s new jewellery collection with a millennial audience
• Total target reach: 750k
APPROACH
• Editorial shoot with Valeria Lipovetsky for Issue 12
• Videography of the making of the campaign
• Video Interview with Valeria on motherhood to tie into promoting the
brand for Mother’s Day
IMPAC T
YOUTUBE
Views 27,500K
INSTAGRAM
Story Reach 813,776K
Post Reach 163,634K
Watch Video
https://www.youtube.com/watch?v=3J9L54hLkbE&t=4s
Case StudiesDr. Martens — Toronto by Foot
GOALS
Partner with Dr. Marten’s to explore a Toronto neighbourhood by foot to
showcase the brand’s new collection in an organic manner
APPROACH
Capture models in a 2-minute video exploring Kensington Market wear-
ing their Dr. Martens with tips on the best of everything the neighbour-
hood has to offer. ie. The best breakfast spot, coffee, shopping etc.
IMPAC T
HOLRMAGAZINE.COM
Reach 22,312K
YOUTUBE
Views 22,635K
INSTAGRAM
Story Reach 52,024K
Post Reach 52,242K
Views 4580K
Watch Video
https://www.youtube.com/watch?v=WhpHa6_FBmA&t=10s
Case StudiesContacts
Ksenia Edwards
Editor-in-Chief
ksenia@holrmagazine.com
647.216.7769
Neil Shelton
Publisher
neil@holrmagazine.com
647.453.1797
Tasha Tobias
Head of Partnerships
tasha@holrmagazine.com
647.688.2324
HOLR Media Group
3101 Bloor Street West #206
Toronto, ON, M8X 2W2 CanadaYou can also read
