Media Kit | 2021 - aspire design and home magazine
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Media Kit | 2021 INTERIOR DESIGN MINTS INTERIOR PHOTO JELTJE JANMAAT
About Us
ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in
living. It is a global guide to in-depth and varied views of beauty and shelter
that stirs imagination; that delights and inspires homeowners as well as art
and design doyens. Collaborating with emergent and eminent architects,
artisans, designers, developers and tastemakers, ASPIRE creates captivating
content that savors the subjects and transports with stunning imagery and
clever, thought-provoking writing. Through lush and unique visuals and a
fresh editorial lens, ASPIRE explores what is new and undiscovered in art,
interiors, design, culture, real estate, travel and more. ASPIRE DESIGN AND
HOME is an international narrative and resource for all seeking the sublime.
Amy Sneider
EDITOR IN CHIEF
INTERIOR DESIGN JEAN-XAVIER NEUVILLE PHOTO CÉCILE PERRINET-LHERMITTE
Editorial
VOLUME 12
ISSUE 4
ICONIC
ARCHITECTURE
TRANSFORMED
REVELING
IN BLACK AND WHITE
INTERIORS
ASPIRE DESIGN AND HOME
WINTER 2020/2021
WINTER
2020/2021
SEEKING THE SUBLIME
PLUS COZY
QUARTERS
INTERIOR DESIGN KATARZYNA WOYNOWSKA
PHOTO JOLA SKÓRA / JAM KOLEKTYW / ALICJA TRUSIEWICZ
STYLIST ANNA OLGA CHMIELEWSKA / JAM KOLEKTYW
INTERIOR DESIGN BERNIE DIEDERICKS PHOTO ELSA YOUNG ARCHITECTURE MORK ULNES PHOTO BRUCE DAMONTE
Established Roundups
A collection of our favorite philosophies
Motifs from leading design professionals,
centered around a specific design element. The Editor
Design + Architecture Goods Amy Sneider is the founding editor of ASPIRE
Our project features are carefully curated From furniture to fixtures, our editors DESIGN AND HOME Magazine. From its
to showcase design and architecture that thoughtfully select each product inception it was important to Amy to work
readers can’t find elsewhere. highlighted in an issue of ASPIRE with emergent and eminent architects, artisans,
DESIGN AND HOME. designers, developers and tastemakers, to present
Lifestyle
a global guide to in-depth and varied views of
Design reaches every aspect of our lives, Makers beauty and shelter that stirs imagination. Under
which is why we are presenting travel, Recurring columns like Dinner Guest and her artful direction the magazine has grown
cuisine, book and art recommendations Expert Ease take a closer, more intimate, exponentially, while never straying from its
that tie into our readers’ interests. look at the artisans crafting the design foremost intentions. “ASPIRE represents quiet
industry’s favorite goods.
and varied ideas of beauty and shelter,” says
Archetypes
Amy. “We like to savor the subjects and the
Four leading designers join us in every Trends
images, with large dedications to their art and
issue to take over our editorial pages and Individual themes like color and material
discuss their favorite trends and finds in unify the products and people we celebrate talent, to create inspiring conversations.”
the design industry. in each edition.
2021 Editorial Calendar
INTERIOR DESIGN TIM BUTTON ARCHITECTURE ANDREW WILKINSON INTERIOR DESIGN SUSAN FERRIER INTERIORS INTERIOR DESIGN CHAD DORSEY DESIGN
PHOTO RICHARD MANDELKORN PHOTO PAUL WARCHOL PHOTO ERICA GEORGE DINES PHOTO HAILE WOSSEN
Spring 2021 Summer 2021 Autumn 2021 Winter 2021/2022
COLOR OUTDOOR LIVING KITCHEN + BATH BLACK + WHITE
ISSUE ISSUE ISSUE ISSUE
Commitment: 2/5/2021 Commitment: 4/23/2021 Commitment: 7/23/2021 Commitment: 10/22/2021
Ad File Due Date: 2/5/2021 Ad File Due Date: 4/30/2021 Ad File Due Date: 7/30/2021 Ad File Due Date: 10/29/2021
Magazine On Sale: 3/11/2021 Magazine On Sale: 6/11/2021 Magazine On Sale: 9/13/2021 Magazine On Sale: 12/09/2021
Demographics
Our Readers
Average Age: 47
Female: 71% Male: 29%
Married: 68%
College Degree: 71%
Post Graduate Degree: 32%
Average Net Worth: $2,250,000
Average Household Income $375,000
Average Home Value: $1,450,000
Percentage Owning 2+ Homes: 43%
Where They Spend
Remodeling job: 75%
Real estate purchase: 14%
Average amount spent on remodel: $225,000+
Average spent on kitchen remodel: $190,000+
Average spent on bathroom remodel: $56,000+
Average spent on architect/builder/contractor: $310,000+
Average spent on home purchase: $1,700,000+
Trust Factor
Takes an action from reading: 80%
Saves, earmarks or clips ads: 43%
Researches advertisers: 55%
Researches a promoted product: 63%
How They Engage
Read every issue: 62%
Read 3 of 4 issues: 73%
Median time spent reading: 65 minutes
Circulation Total Readership
Printed Copies
Digital Issues Downloads
329,844
52,404
877,014*
* 2.5 Readers Per Printed Copy
Combined Print & Digital 382,248
Major Market % Distribution
of Circulation Breakdown
PACIFIC
3.5% NORTHWEST
BOSTON 3.5%
4.5%
VAIL 2.8% DETROIT 18.9% NEW YORK
5% ASPEN
DENVER
PHILADELPHIA 3.2%
11.8% CHICAGO
BAY AREA 7.4%
10.9%
WASHINGTON DC 4.6%
SUBSCRIBERS
DESIGN
& COMMUNITY
DIRECT MAIL
16%
64%
LOS ANGELES 13.2%
6.35%
7.3% ATLANTA
10%
11% TEXAS
PALM BEACH
FORT LAUDERDALE 7%
9%
INTERNATIONAL HOUSTON 4.9% MIAMI
4%
Market Watch
DWIEGEI KT LAYL
PROMOTION
HOME FURNISHINGS KITCHEN BATH APPLIANCES OUTDOORS UPCOMING MARKETS W E E K LY
From ASPIRE DESIGN AND HOME comes Market Watch, PROMOTION
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HOME FURNISHINGS KITCHEN BATH APPLIANCES OUTDOORS UPCOMING MARKETS
HOME FURNISHINGS KITCHEN BATH APPLIANCES OUTDOORS UPCOMING MARKETS
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mission. Because connecting directly with our community enables us
to further discover as well as celebrate the sublime in living. To that
end, we produce meaningful live events that enlighten and encourage
ASPIRE
the creative spirit within us all. DESIGN TOUR
ASPIRE DESIGN TOUR
In person ASPIRE
& Online
DESIGN TOUR
In person & Online
ASPIRE DESIGN TOUR offers a combination of cutting-edge educational
ASPIRE DESIGN AND HOME is a seeker and storyteller of the sublime
ASPIRE DESIGN AND HOME is a seeker and storyteller of the sublime
in living. Presenting exceptional in-person experiences worldwide is
and purposefully
networking events to design professionals and design enthusiasts
in living. Presenting exceptional in-person experiences worldwide is
and passionately woven into the very fabric of our
purposefully and passionately woven into the very fabric of our
mission. Because
mission. Because connecting connecting
directly withdirectly with our community
our community enables
enables us us
ASPIRE DESIGN TOUR
across the country. Collaborating with both regional and
ASPIREnational
to further discover as well as celebrate the sublime in living. To that
to further discover as well as celebrate the sublime in living. To that
end, we produce meaningful live events that enlighten and encourage
fine
DESIGN TOUR
end, we produce meaningful livewithin
the creative spirit events that enlighten and encourage
us all.
home design
the creative andus all.
spirit within furnishing brands, ASPIRE DESIGN TOUR delivers
ASPIRE DESIGN TOUR offers a combination of cutting-edge educational
unique and fully
offers a complimentary programming featuring prominent
and networking events to design professionals and design enthusiasts
combination of cutting-edge educational
ASPIRE DESIGN TOURacross the country. Collaborating with both regional and national fine
and networking events to design
home design professionals
and furnishing brands, and design
ASPIRE enthusiasts
DESIGN TOUR delivers
and across
highly published
the country. Collaborating withdesigners, lifestyle
both regional and national fine experts and influencers.
unique and fully complimentary programming featuring prominent
and highly published designers, lifestyle experts and influencers.
home design and furnishing brands, ASPIRE DESIGN TOUR delivers
From panel discussions and CEU courses to consumer incentives,
From panel
unique and fully discussions and
complimentary programming CEU
featuring
ASPIRE DESIGN TOUR
sublime
courses to consumer incentives,
prominent
offers something special for everyone seeking the
in living. lifestyle
and highly published designers, experts and influencers.
DESIGN TOUR offers something
From panel discussions and CEU courses to consumer incentives,
ASPIRE special for everyone seeking the
offers
ASPIRE DESIGN TOUREARN CEU something special
NETWORKING for everyone seeking thePANEL
ENGAGING
CREDITS EVENTS WORKSHOPS DISCUSSIONS
sublime in living.
sublime in living.
EARN CEU NETWORKING ENGAGING PANEL
CREDITS EVENTS WORKSHOPS DISCUSSIONS
EARN CEU NETWORKING ENGAGING PANEL
CREDITS EVENTS WORKSHOPS DISCUSSIONS
aspiredesignandhome.com
along with our presence across all major social media platforms, our website allows us
to interact with our highly engaged audience on a daily basis. From international design
inspirations, to local makers’ stories, we’re using our digital platform to meet the needs
of all design enthusiasts.
aspiredesigntour.com
bridges design communities across the country through the promotion and coverage
of our ASPIRE DESIGN TOUR programming. Each cutting-edge educational and
networking event starts here.
aspireshowhouse.com
is a dedicated space for readers to explore ASPIRE sponsored show houses. Designer
profiles, exclusive show house photography, and Shop the Show House features that
highlight the unique talent and products that go into each show house.
.
200K+ 2M+ 21 500K+ 50% 71%
Average Monthly Average Monthly Number of Average Monthly Social Age 25-44 Age 25-54
Visitors Page Views Pages/Session Media Impressions
All Digital Offerings
CUSTOM CONTENT
Includes text and images you’ve provided, at ASPIRE’s discretion included on All Digital
the ASPIRE Home Page Carousel; plus one-time sharing on ASPIRE’s Facebook Offerings
and Pinterest.
Custom Content
Average Monthly Page Views: 2M+
Average Monthly Social Media Impressions: 335K+ E-Newsletter Ad
Facebook Post
SOURCEBOOK Instagram Post
Company listing including name, up to 5 locations, social media links, company
Instagram Story
overview, photo gallery and Google maps links.
Monthly Page Views: 186K Instagram Story Takeover
Leaderboard Ad
SPONSORED E-BLAST LookBook
One time e-blast including an image and text you’ve provided with a hyperlink. SourceBook
Average Open Rate: 22.43%
Square Rectangle
Average Click Rate: 9%
Total List: 120K Sponsored E-Blast
Tall Rectangle
LOOKBOOK Webinars
Includes product title, description, photography, hyperlink to product
site and one-time sharing on ASPIRE’s Facebook and Pinterest.
Monthly Page Views: 205K
Rates available upon request
200K+ 2M+ 21 500K+ 50% 71%
Average Monthly Average Monthly Number of Average Monthly Social Age 25-44 Age 25-54
Visitors Page Views Pages/Session Media ImpressionsDigital Packages
STORY TELLING FOR PRODUCTS WE LOVE BRAND INTRODUCTION
YOUR BRAND PACKAGE #2 PACKAGE #3
PACKAGE #1
When your narrative is told right, it pulls a “Products We Love” reaches our extensive list Reach our highly targeted audience of interior
consumer into the world of your brand. It gives of 55k+ interior design professionals monthly. design professionals and highly affluent
the audience a different perspective, showing Curated by ASPIRE Market Editor, Samantha consumers. Being on aspiredesignandhome.com
them the bigger picture. The narrative is an Emmerling, introducing our audience to the places you front and center to our audience.
invitation for someone to participate in must-have product offerings that keep designers
something bigger than themselves, something on trend. • (1x) SourceBook listing introducing your
they believe in. brand to the ASPIRE audience
• (1x) Product Feature on ASPIRE DESIGN AND Net Value: $6,000
It has never been more important for companies HOME website as a LookBook • (1x) LookBook includes product title,
to tell the right stories to engage consumer Net Value: $3,000 description, photography, hyperlink to
attention. product and one-time sharing on ASPIRE’s
• (1x) Item feature in the “Products We Love”
E-Blast with items image, description and Facebook and Pinterest account
• (1x) Native Content narrative designed for Net Value: $3,000
LookBook hyperlink
optimization on aspiredesignandhome.com.
*Option of client supplied or developed by the ASPIRE Editorial team
Net Value: $6,000
Net Value: $10,000 • (1x) Sharing of your product on ASPIRE’s
• (1x) Instagram Post promoting your content Pinterest
Net Value: $3,000 Net Value: $1,500
• (1x) Facebook Post promoting your content
Net Value: $2,000
• (1x) Quarterly Leaderboard advertisement on
aspiredesignandhome.com homepage
Net Value: $5,000
Total Value: $20,000 Total Value: $10,500 Total Value: $9,000
Package Cost: $12,000 Package Cost: $7,000 Package Cost: $5,000
200K+ 2M+ 21 500K+ 50% 71%
Average Monthly Average Monthly Number of Average Monthly Social Age 25-44 Age 25-54
Visitors Page Views Pages/Session Media ImpressionsMagazine Ad Rates & Specs
NATIONAL AD RATES* PRINT-READY AD SUBMISSIONS
Ad Size 1x 2x 4x Send your hi-resolution PDF ad file (up to 10 MGs) to:
C2 & Page 1 (Spread) $28,350 $27,500 $26,800 Shawn Lowe
shawn.lowe@aspiremetro.com
C4 Back Cover $16,900 $16,200 $15,700
Files larger than 10 MGs can be uploaded our FTP site:
C3 Inside Back Cover $15,500 $14,900 $14,300 www.aspireone.wetransfer.com
2 Page Spread $23,000 $22,500 $21,500 Any questions please call the Art Department:
845-534-6110
Full Page $13,300 $12,800 $12,300
*All rates listed are net.
ALTERATION FEE There is a minimum $250 Alteration
Fee for ads not provided per the size specifications.
AD SPECIFICATIONS
MAGAZINE TRIM SIZE: 9” w X 10.875” ht
2 PAGE SPREAD ASPIRE DESIGN AND HOME can create an ad for you.*
18.5” wide x 11.125” ht
INCLUDES 1/8” BLEED SINGLE PAGE TWO PAGE SPREAD
Design Fee $395 per insertion Design Fee $595 per insertion
(PLEASE ALLOW FOR
FOR AD CREATION, PLEASE PROVIDE THE FOLLOWING:
1/2” TYPE SAFETY) • High-res images must be a minimum of 300 DPI at final size. Do not re-sample and/or stretch a file larger
than the its original file.
• If font needs to be emailed they must be compressed and submitted as either an Open Type Face (OTC) or a
Truetype Face (TTF).
FULL PAGE FULL
• Images must be supplied in JPG or TIFF format in CMYK.
• Logos are preferred in EPS format in CMYK.
9.25” wide x 11.125” ht
INCLUDES 1/8” BLEED
PAGE • If an image needs to be converted to CMYK, ASPIRE DESIGN AND HOME will not be responsible for
color reproduction.
• No spot color.
(NO BLEED) *All ads created by ASPIRE DESIGN AND HOME are for ASPIRE DESIGN AND HOME usage only. An
(PLEASE ALLOW FOR
8” wide x 9.8” ht additional fee of $1,000 will be charged to use ad file outside of ASPIRE DESIGN AND HOME magazine.
1/2” TYPE SAFETY)You can also read
