2021 APPLICATION GUIDE - European Brand and Packaging ...
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《 Back to Catalogue MARKING AWARDS 2021 2021 APPLICATION GUIDE
《 Back to Catalogue MARKING AWARDS 2021 Catalogue Introduction 03 Package for Entrants 16 Benefits of Marking Awards 04 Application Categories 17 Global Jury Panel 05 Entry Fee 18 Benefits for Winners 07 Timeline 19 Highlight Moments 08 How to Apply 20 What's New in 2021? 10 IP Rights Disclaimer 21 Awards Setting 11 Media Partners 22 Assessment Criteria 12 About FBIF 23 Who may apply? 14 Contact Us 24 *Click to refer to the corresponding page
《 Back to Catalogue MARKING AWARDS 2021 | 3 Introduction Initiated by FBIF (Food & Beverage Innovation Forum) in 2016, Marking Awards (MA) is a food and beverage packaging design competition based in Shanghai while targets the global. At an industry forum platform where F&B brands gather, MA was born to discover and encourage brilliant F&B packaging design, promote communication between local and global design communities, and facilitate business between F&B brands and design agencies. We emphasize both aesthetic and commercial values of packages and assess the works from comprehensive aspects. In doing so, we aim to speed up F&B brands’ packaging innovation, enhance functionality of packages, and improve aesthetics of the industry, finally leading to a creative packaging design ecosystem. Marking Awards 2020 received more than 500 works from over 200 global brand owners, design agencies, packaging suppliers and colleges. After evaluation, 41 winners were selected (visit MA official website to find more). By now, MA has received attention from World Packaging Organization, served as a bridge between brands and design agencies, and been trying every means to promote interaction between food and design. Born for Brands, Design for Future.
《 Back to Catalogue MARKING AWARDS 2021 | 4 Benefits of Marking Awards MA Entry Page Directly Linked to Agency's Contact Info on FoodTalks: Precise Matching with 10,000+ Food Brands赛作 品 Frequent Coverage by MA Official Channels and Global Partner Media including Dieline, EPDA, Packaging Strategies, etc. Boundless Communication and Invaluable Inspiration from Competition with Global Top Designers who worked for brands like Nestle, Mars, Nongfu Spring, PepsiCo, Meiji...
《 Back to Catalogue MARKING AWARDS 2021 | 5
Global Jury Panel
Grant Li Sophia Nadur Xavi Cortadellas Weijie Kang Fan Chun Sun Lingli
Creative Director Global Food and Drink Innovator Gatorade Head of Innovation Co-Founder Founder & CEO Innovation Director
L3 Branding Experience & Tg Green Tea Creator and Emerging Brands Shenzhen Oracle Creative Hotdesign Mars Wrigley Confectionery
Design Center Ideas 2 Launch Ltd PepsiCo Design Co.,Ltd
Rene Chen Peng Chong Christophe Pradere Joan Josep Bertran Hernan Braberman Bruno Singulani
Partner Founder CEO & Founder Founder & Director Partner & Executive Design Global Brand Identity
JKR Shanghai Pesign BETC Design & BETC Asia JJ Bertran Studio Director and Design. Food SBU
Tridimage Nestle
《 Back to Catalogue MARKING AWARDS 2021 | 6
Global Jury Panel
Somchana Kangwarnjit Stepan Azaryan Paul Williams David Jaggi Gene Zhao
Owner (Executive Founder & Creative Partner & Creative Director Director Global R&D Director, Packaging R&D
Creative Director) Director Springetts Brand Design Strategic Initiatives Department
Prompt Design Backbone Branding Consultants Limited Wrigley Nongfu Spring Co., Ltd.
Benton N. Sauer Isabella Hsu Lina Su Pang Wenyan Hiroko Ogawa
Founder & CEO Founder & CEO Associate Director, Design General Manager CEO&Founder
BN Creative Simba Events Asia Pacific Qinwei Design OGAWA HIROKO DESIGN
Mars Wrigley Confections
2021 Global Jury to be Added......
《 Back to Catalogue MARKING AWARDS 2021 | 7
Benefits for Winners
Celebration & Motivation Adding Value to Your Brand Join the Recommendation List
C u stome d c rysta l t ro phy a nd g l ass- f ra me d Good design can add value to your products and Winners wi l l be on a recommendat ion l ist of
certificate to celebrate your success! help build your brand image to be premium branding / design agencies we provide to food
brands when receiving their design demands
Targeted Exposure Exclusive Interview ● MA Year Selection
Multiple publicity articles which will feature the Winners will get an exclusive interview by Package The shortliested work and agency profile will be
works through FBIF's Wechat official account with Talks, a column at the FoodTalks platform where food featured in Marking Awards 2021 Year Selection,
220,000 professional Chinese followers, a media brands usually visit to search for suppliers which will be sent to partner media accross the world
package worth 20,000 yuan to lift your reputation
Attending Pass to FBIF 2021 MA Gallery Exhibition Marketing via Social Media
An attending pass to FBIF's three-day insight Display how your design looks in physical W i n n i n g wo r ks w i l l b e p o s t e d o n M A 's
s h a r i ng fo ru m wo r t h 5, 8 0 0 y u a n a b o u t t h e form at MA Gallery Show Area (worth 2000 official social med ia platform includ ing
latest trend and case studies in F&B innovation; yuan) and interact with exhibitors Weibo (Chinese Twitter) and Instagram
communicate with your potential clients face to
face!
《 Back to Catalogue MARKING AWARDS 2021 | 8 Highlight Moments
《 Back to Catalogue MARKING AWARDS 2021 | 9 Highlight Moments
《 Back to Catalogue MARKING AWARDS 2021 | 10 What's New in 2021? Shortlist - Greater Promotion To enable promotion for more good works, the shortlist for Marking Awards 2021 will be determined on a 1:1.5 rate. The shortlisted entrants (finalists) will not only enjoy greater amount of exposure and publicity through FBIF & MA official platforms, partner media platforms and on-site exhibition at the MAGallery, but also have a free pass worth CNY 5,800 to the three-day FBIF 2021. Interview Opportunity from FoodTalks During the competition period from November 2020 to April 2021, the early entries may have the opportunity to be interviewed by the FoodTalks Packaging column. FoodTalks is one of FBIF's affiliated websites to share the latest news and stories in the F&B industry, a frequently- visited website for Chinese F&B companies to look for suppliers. Disclosure of Scoring System Marvel at a design piece but wonder what's good about it? Come to MA 2021! The weighted scoring system is disclosed for the first time. After the final result comes out, a detailed evaluation report with specific rankings will be provided for each entry.
《 Back to Catalogue MARKING AWARDS 2021 | 11
Awards Setting
Concept Design Group In-Market Design Group
Categories Brand Full Case Design Product Design Label Design Structure and
Concept Design
Material Design
Category Awards Best Concept Best Full Case Best Product Best Label Best Structure and
Design Award Design Award Design Award Design Award Material Design Award
/ Best Design of Business Value Award /
General Awards
Grand Marking Award
*The Best Design of Business Value Award will be selected from entries in Brand Full Case Design and Product Design categories.
Category Awards
In this year's Marking Awards, entries are divided into two category groups: Concept Design Group and In-market Product Design Group. For In-market Group, there
are four sub-categories, and combined with Concept Design, we set in total 5 Category Awards. The number of winners for each Category Award is determined
according to the number and quality of works. The general winning rate is around 7%.
General Awards
(1) Best Design of Business Value Award
The Best Design of Business Value Awards will be selected from entries in the Brand Full Case Design and Product Design categories. (only two)
(2) Grand Marking Award
From all entries, only one with the highest score among all the categories will be granted the Grand Marking Award of the year.
* If one work has been granted a General Award, it won't be granted further Category Awards, and won't affect the number of award winners for each category, either.《 Back to Catalogue MARKING AWARDS 2021 | 12
Assessment Criteria
Focusing on the food and beverage industry, Marking Awards emphasizes both aesthetic and commercial values of packaging design. We believe the final purpose of
a package is to serve the product sales. Therefore, when assessing a package, besides the visual impact, we also consider other aspects (such as product type, sales
and distribution channels, market performance, technology and materials, etc.) to comprehensively evaluate the performance of packages in each criterion.
Design Communication Foresight Functionality Commercial value Sustainability
Visual percept ion, Capability to "tell a story", Breaking through the Having the packaging Adapting to the needs of (Not only environmentally, but
c ol or a p pl i c at i on , whether the design traditional design functions for certain certain product types and also commercially) Integrated
shelf / e-commerce language correctly specifications and shelf product categories; sales channels; Ability to use of material and process,
p l at fo r m d i s p l ay
conveys the brand image; Solving certain Enabling a comfortable generate commercial value, the cost of packaging, how
effect, etc.
message. problems in a forward- user experience, etc. etc. much material is needed for
looking way. unit and mass production,
a p p l i c at i o n of c raf t a n d
technology, etc.《 Back to Catalogue MARKING AWARDS 2021 | 13
Assessment Criteria
Weighted Scoring System
MA 2021 applies a weighted scoring system in each category award and the Design of Best Commercial Value Award. The weightings of criteria are different
according to the category of entries. For instance, the Commecial Value criterion has the largest weighting in selecting the Best Design of Commercial Value
Award; the Best Struture and Material Design Award will be more focused on functionality and sustainability.
The detailed weightings are follows:
Design Foresight Functionality Communication Commercial Value Sustainability
Brand Full Case Design 25% 15% 15% 15% 15% 15%
Product Design 10% 10% 20% 20% 30% 10%
Structure and Material Design 15% 20% 20% 10% 15% 20%
Label Design 30% 10% 10% 30% 10% 10%
Concept Design 20% 30% 10% 15% 10% 15%
Best Commercial Value 10% 10% 10% 10% 50% 10%
* Note: Juries won't give scores to their own works.《 Back to Catalogue MARKING AWARDS 2021 | 14
Who may apply?
Design Studios / Individual Designers Food & Beverage Brand Owners
● 深入了解食品行业包装设计趋势 ● 深入了解食品行业包装设计趋势
Stand out and build reputation in the design world Dig deep into the latest packaging trend in the F&B industry
Obtain your first order from a food brand client Get inspired by comparing packages of the same category
Present your professional insight and commercial value of your Differenciate your brand by showing your investment in branding
design and design
Best pricing for such amount of marketing and exposure Create awareness and understanding of your brand image
Endorsement by a Global
Using the assessment result as an evidence for decision-making
Packaging Design Award
Marketing / Branding Agencies Package Maker
● 深入了解食品行业包装设计趋势 ● 深入了解食品行业包装设计趋势
Prove your understanding about a brand's true value Get to know packaging needs and pain points for F&B brands
Compete with the most creative branding talents accorss the world Show your cutting-edge technology applications
Surprise potential customers with your best brand cases Win your clients' trust by award recognition《 Back to Catalogue MARKING AWARDS 2021 | 15
Package for Entrants
I. An Entry Evaluation Report by MA Global Jury
Includes:
(1) Entry information and a scorecard to display its features in all aspects;
(2) （A competency ranking table to reflect its competences among all the entries;
(3) Top works gallery for each assessment criterion.
Example Scorecard (As a Brand Full Case Design): Example Competency Table:
Design Criterion Weighting Score Ranking in this category Ranking among all entries
10
8 Design 25% 8 4/120 10/500
6
Sustainability Communication
4 Communication 15% 7 30/120 105/500
2
0
Foresight 15% 9 1/120 1/500
Functionality 15% 5 105/120 450/500
Commercial Foresight
Value Commercial Value 15% 7 35/120 120/500
Functionality Sustainability 15% 4 100/120 400/500
*Gray area：Average score of entries in this category Overall Score 100% 6.8 52/120 348/500《 Back to Catalogue MARKING AWARDS 2021 | 16 Package for Entrants 2. Attend the Marking Awards Ceremony + Food Show Entrants will get two attending passes to the 2021 MA Ceremony for every entry they submit. The ceremony will be held in Hangzhou,China. Cheer for the winners and celebrate together! Food Show Tour: Entrants will get three Food Show (adjacent to FBIF) Tour Tickets for every entry they submit. The 10 activity areas of Food Show 2021 include MA Global Food Design Gallery, WFA Tasting Bar, Food Ingredient Challenge and so on. Enjoy fun at Food Show! *If you could not come personally, you may also give your attending pass to your friends and invite them to attend instead. Please make sure to inform us who willbe attending at least one week before the ceremony. 3. Digital Exhibition at MA's Gallery on the official website All the entries will be exhibited at the MA online gallery and each entry has its own detail page. The entries will also be incorporated into MA's packaging case libraries.
《 Back to Catalogue MARKING AWARDS 2021 | 17
Application Categories
Entries: Packaging / branding design works for products that people can eat or drink in their daily lives (entries that have already applied
for previous MAs shall not apply for the second time).
Five Categories of Entries:
Concept Design In-Market Group In-Market Group In-Market Group In-Market Group
Brand Full Case Design Product Design Label Design Structure and Material Design
* One entry can only be submitted to one of the categories.
* A Brand Full Case Design should include at least three of the followings:
brand's logo, materials for promotion, product packaging, web presence, space display, advertising and other visual presentation of the brand.
(If you are still not clear about this category, please visit MA website to see the works of this category in MA 2020 for reference.)《 Back to Catalogue MARKING AWARDS 2021 | 18 Entry Fee Time Price Before Feb 11 2021 Regular USD 390 / CNY 2600 per entry Before Apr 1 2021 Last Chance USD 450 / CNY 3000 per entry * The entrant enjoys 20% discount for its application of 3 entries; 30% discount for its application of 5 entries. The price will be discounted on the total application fee in the certain period. * Packaging designs of the same product series (for instance, with different flavors) will be counted as one entry. * The above fees are the MA entry fees. If any extra fees generate, such as any merchandise or shipping cost for the shortlisted entries to participate in the offline display, or any shipment fee or custom duty for the trophies and certificates of the winning entries to be delievered to the entrant, these fees will be paid by the entrants.
《 Back to Catalogue MARKING AWARDS 2021 | 19
Timeline
Nov 16, 2020 Dec 15 , 2020
Application Starts Entry Submission System Opens
May 16, 2021 Apr 15, 2021 Apr 1, 2021 17:00 (Beijing time)
Announcement of Shortlist Entry Assessment Starts Entry Submission System Closes
May 17 - Jun 18, 2021 Jun 30, 2021
Mailing of Samples for on-site Display Marking Awards Ceremony（during FBIF 2021）《 Back to Catalogue MARKING AWARDS 2021 | 20 How to Apply Please click on the link below to enter the registration system. Entrance The group price can be applied for both Marking Awards and Wow Food Awards (Global F&B Innovative Product Evaluation Competition) . Please click WFA official page for more information. *Please first register, choose the number of works and finish the payment to lock the price at the period. Then you can log in to submit the work information. (Details to be found from "Marking Awards 2021 Work Submission Guide")
《 Back to Catalogue MARKING AWARDS 2021 | 21
IP Rights Disclaimer
1. All the entries must be original works from the candidate, which do not infringe the intellectual property rights of any third parties or violate any
terms in related laws;
2. Any legal issues related to the entries (including but not limited to problems concerning reputation rights, copyrights, portrait rights, trademark
rights, and patent rights) must be taken responsibility by candidate(s) who submit the entry. If the entry is found to have real legal concerns,
FBIF committee has the right to disqualify the entry and its awards. Meanwhile, the candidate(s) has to compensate all the losses caused to the
committee;
3. FBIF/Marking Awards committee has the right to promote, report and display all the entries free.
4. All information provided by candidates must be correct.
5. Other attention points
1） Either participating as a single designer or as a team, negotiation with other co-creators and having approval from them are necessary before
filling in the entry form;
2） Either participating as a single designer or as a team, negotiation with other co-creators and having approval from them are necessary before
filling in the entry form;
3） Two candidates are not allowed to submit the same work under the same entry theme. If the work is produced by more than one party, please make
sure it is not submitted repeatedly.
4） Each winner piece can enjoy a set of trophy and certificate. If the winner would like to book an extra trophy for the client or collaboration partner,
they could send a request email to markingawards@simbaevents.cn to place the order.《 Back to Catalogue MARKING AWARDS 2021 | 22 Media Partners *Click the logo to access media website.
《 Back to Catalogue MARKING AWARDS 2021 | 23
About FBIF
FBIF (Food & Beverage Innovation Forum) is one of the leading events targeting food & beverage industry in the world. We have been dedicated to
offering valuable insights towards the future trends and driving the industrial development by selecting, displaying and discussing the most successful
business cases and advanced technologies worldwide. Since 2014, FBIF has been successfully held for six years, attracting top 100 F&B enterprises
from all over the world. In FBIF2019, more than 4300 industry decision makers attended. The proportion of brands has reached 60%.
Apart from the forum, FBIF offers a wide range of product portfolio, facilitating the development of the F&B industry from different aspects:：
- Global F&BPackagingDesign Award - FBIF Subscription
Deep Innovative
- Global F&B Innovative Product · WeChat Groups - FBIF WeChat Groups
Evaluation Competition
- F&B Industry Press & B2B Marketplace - Offline Salon Activity Stimulating Imagination
and Creativity
- Discover, Capture, Incubate Food
- Best Consultant's Business
& Beverage “Next Star”
*If you are also interested in other awards or activities, please feel free to contact us.《 Back to Catalogue MARKING AWARDS 2021 | 24
Contact Us
Good luck in Marking Awards 2021!
Business Cooperation Application & Submission Enquiry
Water Yogurt
Director of Marking Awards Marking Awards Committee
M: +86 130 2022 8257 M：+ 86 181 1757 2640
E: chain.qian@simbaevents.cn E：markingawards@simbaevents.cn《 Back to Catalogue MARKING AWARDS 2021 Follow us at WeChat (ID: FoodInnovation) Stay tuned with F&B design innovation
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