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Qantas Media Kit 2018 Reach 2.3 million* Qantas passengers each month ...with content that keeps connecting. *On average per month for Qantas Domestic, QantasLink and Qantas International passengers combined. Source: Qantas Traf fic & Capacit y Statistics, July 2018 Qantas magazine | Travel insider 2
Qantas Media Kit 2018 A multimedia solution that INSPIRE SEARCH BOOK SHARE reaches 2.3 million passengers and puts your brand in direct contact with a hard-to-reach audience who are highly desirable July/August 2018 July/August 2018 SPIRIT and captive. Pineapples! Bananas! Prawns! Australia’s enduring love affair with big things 28 exciting reasons to A Top End cruise to Why Flinders Island is visit the Sunshine Coast take your breath away Tassie’s best-kept secret QLM0418p001 1 14/6/18 5:34 pm MAGAZINE TRAVEL INSIDER RED EMAIL SOCIAL MEDIA WEBSITE + TRAVEL INSIDER @QFTRAVELINSIDER E-NEWSLETTER + QANTAS FACEBOOK Winner, Publishing Company of Winner, Ad Sales Team Winner, Best Travel 2017 Winner, Publication Gold Winner, Best Travel Winner, Best Digital the Year (large or small), 2017 of the Year 2017 + 2016 Qantas magazine of the Year 2016 and Leisure 2016 Publication – Editorial Medium Rare Qantas magazine + Travel Insider Qantas magazine Qantas magazine Qantas Magazine National Ad Sales Team + Travel Insider Winner, Editor of the Year – Bronze, Best use of Winner, Best Website 2016 Gold Winner, Consumer Custom, 2016 + 2017 Winner, Custom Brand monetised content 2017 Qantas magazine Best Mobile/Tablet 2016 Winner, Hospitality/ Kirsten Galliott, Qantas magazine of the Year 2016 Qantas magazine Qantas Travel Insider Travel Publication Winner, Publication Qantas magazine + Travel Insider Qantas Magazine Winner, Salesperson/Team of the Year 2018 + Travel Insider of the Year 2016 + 2017 Qantas magazine Qantas magazine + Travel Insider Qantas magazine | Travel insider 3
Qantas Media Kit 2018 OUR AUDIENCE MAGAZINE WEBSITE QANTAS MAGAZINE TRAVEL INSIDER 399,000* 260,000^ Readers Users per month 48 years* 2,959,436^^ Readers Average age Page views per month 58%* 17,400+ Male Twitter followers 42%* 36,100+ Female Instagram followers 52%* 3 million+ AB readers Subscribers to Travel Insider EDM $134,370* 3.7 million+ Average Subscribers to personal income Qantas Red Email *Source: Roy Morgan March 2018; ^Nielsen DRM, May 2018; ^^Google Analy tics, May 2018; Twitter and Instagram Figures accurate as at June 2018 Qantas magazine | Travel insider 4
Qantas Media Kit 2018 Qantas magazine Despite the increased entertainment available, 9 out of 10 passengers spend more than 10 minutes reading Qantas magazine* Source: Qantas Customer Ser vice Sur vey, June 2017 Qantas magazine | Travel insider 5
Qantas Media Kit 2018 CONTENT SECTIONS QNews Travel Insider QBusiness QStyle Quisine QANTAS iQ MAGAZINE onQ entertainment 399,000 readers* M O N T H LY As the nation’s No. 1 magazine in the Business QANTAS DISTRIBUTION and Airline categories, Qantas magazine reaches 399,000 readers each month. It’s the most-read title All Qantas Domestic, in Australia by AB readers and business executives International and within these categories.* Regional flights. The magazine offers a unique combination of All Qantas International travel news and in-depth features on local and First and Business international destinations, as well as business, sport, Club Lounges. food, wine, style, arts, technology and luxury content — all written by highly respected contributors. All Qantas Domestic Chairman’s, Platinum and Club Lounges. 5-STAR & BOUTIQUE HOTEL DISTRIBUTION Melbourne: Park Hyatt, The Langham Northern Territory: Longitude 131 Queensland: Sofitel Brisbane Club Sofitel Lounge, Pullman Cairns International, The New Inchcolm Hotel & Suites, Sheraton Grand Mirage Resort Gold Coast South Australia: Southern Ocean Lodge, Hilton Adelaide Sydney: Sheraton on the Park, The Darling, Astral, Park Hyatt *Source: Roy Morgan March 2018 Qantas magazine | Travel insider 6
Qantas Media Kit 2018 126 PAC K S M A RT 036 QST Y LE . A N I N S I DE R R E V E A L S H ONG KONG ’ S B E ST QN EWS . QNEWS & QSPIRIT QSTYLE QNews highlights the newest hotels and restaurants, unusual destinations and the latest happenings around Your dose of fashion, beauty and wellness, wrapped up in Australia, including a wrap-up of Qantas’s own messages. one very stylish package. QStyle is a sophisticated fashion primer in seasonal trends. Travel moments stay with us and sustain us, which is why QSpirit features prominent Australians talking about their Hit List details where to shop in a “hot” city; Style Insider most memorable travel experiences, the secret histories delivers a designer’s destination secrets; our Beauty column behind some of the world’s best hotels and extraordinary provides practical advice; Wellness inspires healthy holidays; Photog raphy: Ch ris Jones. Stylin g: Vashti Cooper (CLOCKWISE FROM TOP) CHRISTIAN DIOR views from way up high. and Luxe List highlights desirable products. “DIOR 21ST” BAG, $6400, AND “LE ZODIAC DE DIOR” SCARF, $460 SALVATORE FERRAGAMO TRAVEL ORGANISER, $1095 CHANEL SUNGLASSES, $580, AND O-CASE, $2410 MONTBLANC “MEISTERSTÜCK LEGRAND” BALLPOINT PEN, $580 CARTIER “MUST DE CARTIER” PASSPORT WALLET, $750 Michelin-starred Duddell’s restaurant serves contemporary Cantonese fare in a sophisticated setting QTA0818p021 21 6/7/18 1:25 pm QTA0818p125 125 6/7/18 1:53 pm 140 058 T H E H OT T E ST R E STAU R A N T S I N AUST R A L I A R IG H T NOW T H E U LT I M AT E G U I DE T O A F R IC A N SA FA R I S QUISI N E . TR AVEL I NSIDER . TRAVEL INSIDER QUISINE With beautifully written and stunningly photographed features on the world’s most exciting destinations, the Food is intrinsically linked to travel. And Quisine is all magazine’s Travel Insider section curates the very best about the ultimate food and wine experiences. THE of local and international luxury, adventure, food and W ILDLIFE ISSU E wine, wellbeing, and family and business travel. In the monthly Reviews section, our panel of food critics highlights Australia’s hottest restaurants. A regular regional Driven by inspirational design and written by world-class food and wine feature introduces readers to the country’s journalists, Travel Insider delivers something for every best producers. Qantas consulting chef Neil Perry — one reader. Each feature includes relevant pointers to get the of Australia’s foremost culinary experts — shares gourmet most out of each trip as well as easy-to-follow directions insights in his column. And Peter Bourne rounds up the for exploring and booking the ultimate holiday. very best local and international wines to enjoy. A nd rew Howa rd Fresh seafood at Melbourne’s Ishizuka, where the Japanese culinary art of kaiseki is practised Take a rare glimpse into the world of western lowland gorillas at Odzala Discovery Camps in the Republic of the Congo QTA0818p137 137 6/7/18 1:31 pm QTA0818p057 57 9/7/18 3:41 pm 200 109 QA N TA S E N T E R TA I N M E N T 166 QBUSINESS B US I N E S S T R AV E L L E R S ’ G U I DE : L ON D ON T H E DI A RY QBUSI N ESS . ONQ. IQ. QBusiness inspires success, examining international business trends and sharing learnings from the country’s iQ most exceptional leaders. Our readers like to keep up to date with technology in Each month, the Business Travellers’ Guide authoritatively order to influence their family and friends. iQ helps readers advises readers on how to find the best in each city, from stay ahead of the trends, from the latest gadgets and must- ©2017 T wentieth Centu r y Fox Fil m Cor poration a nd TSG Enter tain ment Fin a nce LLC where to book a lunch meeting to identifying the ideal read books to in-the-know car reviews — all written by the hotel for a business traveller. leading experts in their fields. Cou r tesy of the Nation al Galler y of Australia In View from the Top, editor-in-chief Kirsten Galliott interviews CEOs and other gifted leaders to glean their (From left) 30 St Mary Axe, The Leadenhall Building and St Paul’s Cathedral grace the Square Mile lessons on leadership and success. Andy Warhol’s Elvis (1963) is part of the American Masters exhibition at the National Gallery of Australia, Canberra Andy Serkis, who played Gollum in The Lord of the Rings trilogy, becomes Caesar in War for the Planet of the Apes QTA0818p157 157 5/7/18 5:06 pm QTA0818p093 93 6/7/18 1:20 pm Qantas magazine | Travel insider 7
Qantas Media Kit 2018 2018/2019 FEATURES QBUSINESS QSTYLE SPECIAL EXECUTIONS QBUSINESS QSTYLE SUPPLEMENTS JULY 2018 BUSINESS TRAVEL AWARDS MEN’S SUITING ARTS & CULTURE WINNERS AUGUST 2018 EXECUTIVE EDUCATION (MBA’S) LUGGAGE TOURING SEPTEMBER 2018 LIFE AFTER POLITICS NEW SEASON FASHION PROPERTY OCTOBER 2018 LEADERSHIP COURSES WATCHES/SPRING RACING CRUISING NOVEMBER 2018 TECHNOLOGY JEWELLERY SPECIAL DECEMBER 2018 LEADERS OF THE YEAR CHRISTMAS GIFT GUIDE JANUARY 2019 HOW TO BE A BETTER ACTIVE WEAR PARIS LEADER IN 2019 FEBRUARY 2019 SMALL BUSINESS WORK WEAR BRISBANE MARCH 2019 LEADERS WHO TAKE TIME OUT NEW-SEASON FASHION APRIL 2019 PROPERTY JEWELLERY SPECIAL MAY 2019 BUSINESS TRAVEL AWARDS ACCESSORIES SPECIAL NEW BUSINESS HUBS WATCH SPECIAL JUNE 2019 OF AUSTRALIA Please note: features are subject to change Qantas magazine | Travel insider 8
Qantas Media Kit 2018 QANTAS Australia’s most-read AB magazine in MAGAZINE the Business and Airline categories Australia’s No. 1 airline and Australia’s most-read AB High-income earners 42% of readers travel within Australia business magazine read by magazine in the Business that earn on average four or more times per year, while 1 in 4 business executives and Airline categories $127,960 p.a travel overseas more than twice a year 399,000 52% Qantas readers, which is 80% more than are ABs – Qantas magazine is the only Virgin Australia’s Voyeur and 89% more magazine in Australia with over 1 in than Jetstar Magazine* 2 AB readers and reaches 24,000 more than the closest competitor, AFR Magazine Average value of savings Home owners or 190,000 and investments is $452,840 – mortgagees: 79% over double the national average Professionals and managers MORE (48%), making them 3 times more likely to be professionals than the ...readers who earn $130,000+ general population – higher than AFR Magazine and Wish combined 127% MORE LIKELY 103,000 ...to be business decision-makers. Qantas readers have over Delivering more decision-makers $500,000 in savings and investments, MORE C-suites than any 83% believe quality (29,000) than any other airline which is 11% more than its closest other business magazine is more important or business title competitor – AFR Magazine in Australia than price Source: Roy Morgan, March 2018 Qantas magazine | Travel insider 9
Qantas Media Kit 2018 SEASONAL QANTAS DISTRIBUTION All Qantas domestic and international flights. All Qantas Domestic Chairman’s, Platinum and Club Lounges. QANTAS MAGAZINE International First Class CHINESE EDITION Lounge: Hong Kong Available at Sydney, Melbourne, Gold Coast Duty Free + Auckland Airport International and Domestic, Wellington 50,000 copies distributed Airport, Christchurch Airport and Queenstown Airport. 3-month distribution Sales agents and tour operators in Shanghai Asia is a strategic priority for Qantas with increased fleet frequency and Beijing and the best premium service in the market for the Asian business and leisure traveller. 5-STAR & BOUTIQUE Written in simplified Chinese, stories within the 100-page HOTEL DISTRIBUTION Chinese edition of Qantas Magazine will focus on topics that Langham NSW & VIC resonate with Chinese travellers, including beauty and nature; Crown Towers Melbourne food, wine, local cuisine and produce; retail, shopping and luxury and beaches and adventure. Crown Towers Perth Sofitel Brisbane Content will also be available online at Qantas Travel Insider and Club Sofitel Lounge seeded through Weibo, WeChat and YouKu - part of Qantas’ use of Accor digital and social media channels for tourism marketing. Novotel Darling Harbour Clare Hotel NSW Astral Hotel NSW “There were 1.1 million Chinese visitors to Australia in 2015/16, up 23%, while spending by Chinese visitors increased by ON BOARD 27% to hit $8.9 billion.” * NATIONAL DAY GOLDEN WEEK Distributed: 1st October Booking Deadline: 10th August Material to be translated: 15th August Material Deadline: 17th August * Tourism Australia, 2016 Qantas magazine | Travel insider 10
Qantas Media Kit 2018 SEASONAL QANTAS LINK SPRIIT July/August 2018 DISTRIBUTION July/August 2018 SPIRIT More than 20,800 flights every two months QANTASLINK SPIRIT One million passengers MAGAZINE per edition On board all QantasLink Australia flights 56 metropolitan and regional ports 50,000 copies distributed Mainland capital cities and key regional centres 2-month distribution All mining charters in Queensland and WA he trusted voice of regional Australia, Spirit magazine T brings our heartland to life through entertaining, Network Aviation (major informative and inspiring content – from in-the-know mining charter airline), WA travel features that showcase local secrets to expert coverage of regional business, all written All Domestic, Chairman’s, by highly respected local journalists Platinum and Club Lounges Pineapples! Bananas! Prawns! Australia’s enduring love affair with big things 28 exciting reasons to A Top End cruise to Why Flinders Island is visit the Sunshine Coast take your breath away Tassie’s best-kept secret QLM0418p001 1 14/6/18 5:34 pm Qantas magazine | Travel Insider 11
Qantas Media Kit 2018 QANTASLINK SPIRIT MAGAZINE 6 MILLION 75 minutes Direct contact with 52% male and QantasLink passengers average journey** 1 MILLION^ business 48% female^ annually fly with and leisure passengers Australia’s largest with each issue of regional airline* Spirit magazine*** 51% are ABs^^ 45% are travelling 1 IN 3 earns 1 IN 4 is a gold or for business^ $100K-$200K+^^^ platinum frequent flyer^ Sources: * Qantas Traf fic and Capacit y Statistics, Full Year Repor t, Januar y 2017; ** The Customer Advisor y Panel 24 June – 10 July 2016 n 17 79 Frequent Flyers; ***Based on bimonthly average of QantasLink passengers; ^QantasLink SPIRIT readers sur vey, July 2017 n= 4 6 6; ^^emma, powered by IPSOS, Februar y 2017, based on flyers; ^^^Red Planet Sur vey, March 2016 Qantas magazine | Travel Insider 12
Qantas Media Kit 2018 Travel Insider Online Qantas magazine | Travel insider 13
Qantas Media Kit 2018 TRAVEL INSIDER WEBSITE + SOCIAL MEDIA 260,000 UAs* 2,959,439 Page views per month** 2:01 average session length* @qftravelinsider instragram 35,694*** PLANNING TOOL @qftravelinsider Twitter 17,400*** The ultimate inspiration and planning tool for: Qantas Facebook 1.3M*** Destinations Qantas Travel Insider is where holiday dreams start... Experiences Travel Insider is one of the most visited premium lifestyle Lifestyle media sites in Australia (Nielsen). It offers thousands of expert insider’s guides and features to help visitors plan Trending their trips to more than 40 destinations worldwide, with a focus on the best of Australia – users can explore detailed guides to all major cities and popular regional destinations through the eyes of prominent locals, award-winning writers and celebrated tastemakers whose experiences are exclusive and authentic. The site helps everyone find the best experience for them: ONLINE PLATFORMS with sections for family travel, business travel, cruising, adventure, romance, food, accommodation and more. Connect with us online at: The site also has a detailed Travel Tips section, and regularly features expert tips from high-profile travellers qantas.com/travelinsider and celebrities. @qftravelinsider Our travel inspiration and news from the site is shared via frequent daily updates to thousands of travellers across @qftravelinsider our Twitter, Instagram and Pinterest accounts. @qftravelinsider Source: *Nielsen DRM, May 2018; ** Google Analy tics, June 2018; *** Twitter, Facebook and Instagram Figures accurate as at June 2018 Qantas magazine | Travel insider 14
Qantas Media Kit 2018 TRAVEL INSIDER SPONSORSHIP DIGITAL OPPORTUNITIES S E C T I O N S P O N S O R S H I P S & D I S P L AY H O M E PAG E S P O N S O R S H I P SECTION SPONSORSHIP C U R AT E D CO N T E N T H U B OPPORTUNIT Y CO N C E P T INCLUSIONS HOME PAGE • Monthly buyout of Travel Desktop: SPONSORSHIP Insider home page • Double Roadblock (POS 1 & 2) • 100% SOV offering maximum • Super side skins impact within a premium Mobile: environment • Double Roadblock (POS 1 & 2) SECTION SPONSORSHIP • 100% SOV Offering INDEX PAGE maximum impact within Desktop: a relevant environment • Double Roadblock (POS 1 & 2) • Align with specific content Mobile: environments on Travel • Double Roadblock (POS 1 & 2) Insider, such as Technology, Food and Wine and Style ARTICLE PAGES Desktop: • Double Roadblock (POS 1 & 2) Mobile: • Double Roadblock (POS 1 & 2) CURATED • Become part of a curated • BTYB logo on index CONTENT HUB editorial environment relevant/tailored to a • 100% SOV media on page specific campaign theme. • Minimum two commissioned • Existing editorial is supported articles or galleries by commissioned articles • Editorial support on travelinsider. written by Travel Insider to qantas.com.au, driving tothe support the client’s topic integration or theme. Qantas magazine | Travel Insider 15
Qantas Media Kit 2018 TRAVEL INSIDER NATIVE CONTENT OPPORTUNITIES B R A N D E D CO N T E N T N AT I V E A R T I C L E N AT I V E GA L L E RY OPPORTUNIT Y CO N C E P T INCLUSIONS N AT I V E A R T I C L E • An editorially led native article written • C ontent is tagged “Brought to you by ↓ Call to action and link to for an advertiser by the Travel Insider XYZ” at the top of copy Brand advertising supplied advertiser URL ↓ editorial team based on the advertisers to feature around objectives. • T here will be a tagline at the end of the the content Brand advertising content that is an overt call to action for to feature around • Content devised, written and uploaded the brand, with a link to a nominated URL the content by the Travel Insider team following concept approval by advertiser. • C ontent tile is tagged “Sponsored” when it appears on the home page and category • Content must be truly native - a topic landing page that is genuine interest to the readers Brought to you by Bosch eBike Systems. Brought to you by Bosch eBike Systems. with subtle advertiser/brand integration • U pon completion of campaign, branding ↓ will be removed from content “Brought to you • Content must be travel-related or by XYZ” tagged at applicable to the Qantas audience. • R elated content displayed with the top of copy article is to be determined by the Travel ↓ Insider team and won’t include any other “Brought to you sponsored content Related content to be determined by by XYZ” tagged at Travel Insider team and won’t include end of copy N AT I V E • Content devised, written and uploaded • A dvertiser mentions or nominated URL any other native content GA L L E RY by the Travel Insider team following in a single gallery is capped at four. The concept approval by advertiser first will appear on the third slide and then every fifth slide after that • Content must be truly native - a topic Related content to be determined by that is genuine interest to the readers • Mobile Mrec ad unit is served in the Travel Insider team and won’t include with subtle advertiser/brand integration gallery appearing every third slide. Call to action and link to any other native content supplied advertiser URL • Content must be travel-related. • Content is tagged “Brought to you by XYZ” at the end of the gallery intro (this Brand advertising will appear on every slide) Brand advertising to feature around to feature around the content • C ontent tile is tagged “Sponsored” when the content ↓ it appears on the home page and category ↓ landing page • A dvertiser’s name does not appear in the URL of the gallery • U pon completion of campaign, branding will be removed from content • R elated content displayed with the gallery is to be determined by the Travel Insider team and won’t include any other sponsored content Qantas magazine | Travel Insider 16
Qantas Media Kit 2018 EDM Qantas magazine | Travel insider 17
Qantas Media Kit 2018 QANTAS TRAFFIC SUMMARY TRAVEL INSIDER EMAIL Distribution: 2.2 million subscribers Casting: 2 x sends per month 2.2 million subscribers* Qantas Travel Insider email is a curated edit of the most Open rates: compelling stories, articles and galleries from the Travel Average 18.4% Insider website. Distributed to Qantas Frequent Flyers, the newsletter offers reach and environment to an audience with an appetite for travel. Inclusions: Solus MREC TRAFFIC SUMMARY QANTAS Distribution: 3.7 million subscribers RED EMAIL Casting: 2-3 x sends per month 3.7 million subscribers* Open rates: Average 20% Distributed to more than 3 million subscribers, it delivers the latest flight offers, hotel specials, cruise deals and travel reviews. The newsletter is ideal for promoting Inclusions: tactical offers and driving users to action. Solus MREC Source: *Qantas, 2017 Qantas magazine | Travel insider 18
Qantas Media Kit 2018 Rates + Deadlines Qantas magazine | Travel insider 19
Qantas Media Kit 2018 Print Specifications QANTAS MAGAZINE SIZE TRIM SIZE T Y PE/D ES I G N A R E A BLEED To be supplied as two Double Page Spread single full pages Print magazine Full Page 275mm x 210mm wide 255mm x 190mm wide 285mm x 220mm wide Half Page Vertical 275mm x 100mm wide 2 5 5 mm x 8 0 mm wide 28 5 x 110 mm wide Half Page Horizontall 135mm x 210mm wide 115mm x 190mm wide 145mm x 220mm wide Third Page Vertical 275mm x 70mm wide 2 5 5 mm x 50 mm wide 28 5 mm x 8 0 mm wide Deadlines OFC or OBC Gatefold 275mm 404mm wide 2 5 5 mm x 3 8 4 mm wide 28 5 mm x 414 mm wide DPS E D ITI O N O N B OA R D BOOKING DEADLINE M AT E R I A L D E A D L I N E OFC or OBC gatefold 275mm x 197mm wide 255mm x 177mm wide 285mm x 207mm wide JUNE 18 1 J U NE 1 8 12 APRIL 1 8 26 APRIL 1 8 flap J U LY 1 8 1 J U LY 1 8 14 M AY 1 8 28 M AY 1 8 OBC 275mm x 207 mm wide 259mm x 191mm wide 285mm x 217mm wide AU GUS T 1 8 1 AU GUS T 1 8 11 J U NE 1 8 2 5 J U NE 1 8 S EP T EM B ER 1 8 1 SEP TEMB ER 1 8 11 J U LY 1 8 2 5 J U LY 1 8 Rates ($AU D) Ca s ua l L eve l 1 L eve l 2 L eve l 3 L eve l 4 O C TO B ER 1 8 1 OCTO B ER 1 8 13 AU GUS T 1 8 27 AU GUS T 1 8 CU R R E N T R AT ES 3x 6x 12 x 18x N OV EM B ER 1 8 1 NOVEMB ER 1 8 10 SEP TEMB ER 1 8 24 SEP TEMB ER 1 8 D PSC 3 5 , 676 3 4 ,14 3 3 2, 8 17 31,489 3 0,16 3 Full Page 1 8 ,978 1 8 ,174 17, 478 16 ,78 1 16 ,0 8 6 D ECEM B ER 1 8 1 D ECEM B ER 1 8 11 O C TO B ER 1 8 2 5 O C TO B ER 1 8 H alf Page ( Ver tical or H orizontal) 12,9 13 12, 374 11 ,9 07 11 , 4 4 0 10,97 3 T hird Page 10, 62 2 10,1 8 3 9, 8 02 9, 42 2 9,0 41 JA N UA RY 19 1 JA N UA RY 19 20 NOVEMB ER 1 8 27 NOVEMB ER 1 8 FEB R UA RY 19 1 FEB RUARY 1 8 6 DECEMB ER 1 8 13 DECEMB ER 1 8 COV ERS Inside Front Cover D PS 49,94 6 M A RCH 19 1 MARCH 19 2 2 JAN UARY 19 2 9 JAN UARY 19 Inside and O ut side B ack Cover 49,94 6 Gatefold* A PR I L 19 1 APRIL 19 19 FEB RUARY 19 26 FEB RUARY 19 LOA D IN GS M AY 19 1 MAY 19 2 1 MARCH 19 28 MARCH 19 O pp osite Content s 3 0% J U N E 19 1 J U NE 19 1 8 APRIL 19 2 5 APRIL 19 O pp osite M as the ad 3 0% Guarante e d B roken Sp ace 5% J U LY 19 1 J U LY 19 2 1 MAY 19 28 MAY 19 Firs t H alf RHP 20% Firs t H alf L HP 10% RH P Run of B o ok 10% Qantas approval required on all inserts subject to 100% confirmation. Qantas Prior Content s 20% requests all inserts to be bound. All inserts must include an advertising backing page. All inserts exclude production cost. Print material to be supplied via Quickcut I N S E R TS 2PP 4PP 8 PP 12PP 16PP 3 2PP (Adstream), Adsend or SENDlite. Specifications available at mediumrarecontent.com * The inside and outside back cover gatefold cannot be purchased separately. Production included. COS T PE R $‘ 0 0 0 Minimum Print Run 24 0 360 50 0 6 50 78 0 10 4 8 Note: The above rates are in Australian dollars (AUD) and do not include goods and ser vices tax (GST ). GST of 10% will be added to above rates when invoicing. Qantas magazine | Travel insider 20
Qantas Media Kit 2018 QANTAS CHINESE MAGAZINE Print Specifications Deadlines BOOKING TR ANSL ATION MATERIAL SIZE TRIM SIZE T YPE/DESIGN ARE A B LEED EDITION DIS TRIBUTED DE ADLINE DE ADLINE DE ADLINE GOLDEN WEEK 1 OCTOB ER 10 AUGUS T 15 AUGUS T 17 AUGUS T Double Page To be supplied as two Spread single full pages CHINESE NEW 31 JANUARY 27 NOVEMBER 30 NOVEMBER 14 DECEMBER Y E AR Full Page 275mm x 210mm wide 255mm x 190mm wide 285mm x 220mm wide OFC or OBC 275mm x 197mm wide 255mm x 177mm wide 285mm x 207mm wide gatefold flap Book into the October and January issues of Qantas OBC 275mm x 404 mm wide 255mm x 384mm wide 285mm x 414mm wide magazine and receive a further 10% discount on the above rates when booking into our Chinese editions. Qantas Chinese Edition is a perfect bound publication. Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite. Rates The full right-hand page of an OFC gatefold (first page of text) must be supplied with a 3mm white or black strip on the fore edge. Please contact Production prior ($AU D) to sending material to confirm which colour strip to supply. 1 ISS U E Full Page $13 , 8 10 * The inside and outside back cover gatefold cannot be purchased separately. Production included. D ouble Page Spread $2 5 , 4 6 4 2 ISS U ES Full Page $11 ,970 D ouble Page Spread $2 1 ,950 Note: The above rates are in Australian dollars (AUD) and do not include goods and ser vices tax (GST ). GST of 10% will be added to above rates when invoicing. Run of Publication - Premiums apply for early positioning. It is the adver tiser’s responsibilit y to supply their ads in simplified Chinese. Qantas magazine | Travel insider 21
Qantas Media Kit 2018 QANTASLINK SPIRIT MAGAZINE D I S PL AY R AT E S ($AU D) AD SIZE 1x 2x 4x 6x E D ITI O N O N B OA R D BOOKING DEADLINE M AT E R I A L D E A D L I N E Full Pa g e $750 0 $7 275 $705 6 $684 4 N OV EM B ER-D ECEM B ER 1 8 0 1 N OV EM B ER 1 8 0 4 S EP T EM B ER 1 8 2 5 S EP T EM B ER 1 8 D oub l e Pa g e $1 3 ,9 0 0 $1 3 , 4 8 3 $1 3 ,078 $12 , 6 8 6 H alf Pa g e $3 3 2 5 $3 2 2 5 $3 128 $3 03 4 JA N UA R Y - FEB R UA R Y 19 0 1 JA N UA R Y 19 3 0 O C TO B ER 1 8 20 N OV EM B ER 1 8 T hird Pa g e $2 50 0 $242 5 $2 3 52 $2 28 1 O u t sid e B a ck Cover $950 0 $9 2 1 5 $8 9 3 8 $8 670 M A R CH- A PR I L 19 0 1 M A R CH 19 2 1 D ECEM B ER 1 8 2 2 JA N UA R Y 19 Insid e Fro nt Cover S pre a d $1 6 , 2 50 $1 5 ,762 $1 5 , 28 9 $14 , 8 3 0 M AY - J U N E 19 0 1 M AY 19 05 M A R CH 19 26 M A R CH 19 J U LY - AU G US T 19 0 1 J U LY 19 03 M AY 19 24 M AY 19 LOA D I N GS Fir s t H alf R H P 3 0% S EP T EM B ER - O C TO B ER 19 0 1 S EP T EM B ER 19 02 J U LY 19 2 3 J U LY 19 RHP 1 0% N OV EM B ER - D ECEM B ER 19 0 1 N OV EM B ER 19 03 S EP T EM B ER 19 24 S EP T EM B ER 19 Prio r Co ntent s 1 0% D I R E C TO RY R AT E S ($AU D) AD SIZE 1x 2x 4x 6x M AGA Z I N E S PECS (m m) TR I M (H X W ) T Y PE B LE E D Q uar ter Pa g e $1 6 8 0 $1 62 9 $1 5 8 0 $1 5 3 3 D oub l e Pa g e (Supp l y as 2 x full p a g es) Eighth Pa g e H o rizo ntal $8 4 0 $8 14 $7 9 0 $76 6 Full Pa g e 2 50 x 2 1 0 2 3 4 x 194 26 0 x 2 20 H alf Pa g e ver tical 2 50 x 1 05 234 x 89 26 0 x 11 5 H alf Pa g e h o rizo ntal 111 x 19 0 - - T hird Pa g e ver tical 2 50 x 70 234 x 60 26 0 x 8 0 T hird Pa g e h o rizo ntal 7 2 x 19 0 - - I N S E R T R AT E S ($AU D) COS T PE R ‘ 0 0 0 2PP 4 PP 8 PP 12PP 1 6 PP 3 2PP $1 50 $24 0 $400 $5 50 $600 $1 0 4 8 CL A SS I F I E D S PECS (m m) TR I M (H X W ) Q uar ter Pa g e Ver tical 11 3 x 9 2 Qantas approval required on all inserts subject to 100% confirmation. Eighth Pa g e H o rizo ntal 54 x 92 Qantas requests all inserts to be bound. All inserts must include an advertising backing page. All inserts exclude production cost. Print material to be supplied via Quickcut (Adstream), Adsend aor SENDlite. PDFs are not accepted. Rates do not include design, copy and subbing. Note The above rates are in Australian dollars and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. Qantas magazine | Travel Insider 22
Qantas Media Kit 2018 TRAVEL TRAVEL INSIDER INSIDER Website/EDM Deadlines Website/EDM Rates CHANNELS B O O K I N G DAT E M AT E R I A L DAT E OPTIONS EXECUTION R AT E ($AU D) Q antas Travel Insider Minimum 2 weeks 2 weeks prior Display Adver tising Double Roadblock $160 per ‘000 - Desk top website prior to s tar t date to s tar t date Run- of-site (Desk top and Mobile) $130 per ’000 - Mobile Travel Insider EDM Minimum 3 weeks 2 weeks prior Double Roadblock + skins (2 sends per month) prior to s tar t date to s tar t date (Desk top) $24 0 per ‘000 - Desk top Sec tion sponsorship Double Roadblock $150 per ‘000 - Mobile (Mobile) Q antas Red Email MREC Minimum 2 weeks 2 weeks prior Travel Insider EDM (up to 3 sends per month) prior to s tar t date to s tar t date MREC $10,000 per send Solus Ad Unit Native Content Minimum 4 weeks Minimum 4 weeks Q antas Red Email (ar ticle and/or galler y) prior to s tar t date prior to s tar t date MREC $14 ,000 per send Solus Ad Unit Travel Insider Native Article Package Min Spend $13,530 Native Ar ticle (includes media*) Travel Insider Native Gallery Package Min Spend $16,030 Native Galler y (includes media*) N ote g u i d e l i n e s : 3 5 ,0 0 0 m i n i m p re s s i o n s m us t b e b o o ke d w i t h n a t i ve co nte nt p a c ka g e s T h e a b ove ra te s a re i n Aus t ra l i a n d o l l a r s (AU D) a n d d o n ot i n c l u d e g o o d s a n d s e r v i ce s ta x (GS T ). GS T of 1 0 % w i l l b e a d d e d to a b ove ra te s w h e n i nvo i c i n g . Qantas magazine | Travel insider 23
Qantas Media Kit 2018 For adver tising enquiries please contac t Giulia Savoca: T +61 2 8 114 8 9 13 | E qantasadver tising@mediumrarecontent .com For editorial enquiries please contac t Samantha O ’ B rien: T +61 2 8 114 8 957 | E qantaseditorial@mediumrarecontent .com
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