MEDIA INFORMATION 2020 - Europe's largest motorboat-magazine - PRICE LIST No. 55 - Delius Klasing
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MEDIA INFORMATION 2020
Europe’s largest motorboat-magazine
Foto: © Courtesy of Princess Yachts Limited
PRICE LIST No. 55
SUMMARY 2
BOOTE PRINT BOOTE DIGITAL
The magazine 3 BOOTE App 12
Readership 4 BOOTE App FlexSlider 13
Publication schedule 5 Display Ads 14
Dimensions / Rates Video Advertising 15
Editorial section 6
Newsletter 16
Special rate BOOTE Markt 7
Content Marketing
Ad Specials 8 Sponsored News 17
Crossword sponsorship 9 Advertorial 18
DK-Brand-Combination 10 Online-Specials
Insurance channel 19
XXL- Special WOHNEN AM WASSER 11
Click
content
for instant
SPECIFICATIONS information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Torsten Moench
www.dk-mediasales.de/ 33602 Bielefeld, Germany redaktion@boote-magazin.de
kontakt-wassersport telephone +49 521 559 0 ABC-Str. 21
20354 Hamburg, Germany
THE MAGAZINE 3
TEST
Fahren Mit einer
leichtgängigeren
Steuerung
wird das Fahren
mit den zwei
Suzukis noch mehr
Spaß machen
Rauwasser Mit etwas Voraus-
sicht zu fahren ist sinnvoll. Taucht
der breite Bug etwas tiefer ein,
kann es auch mal nass werden
D
ie französische Werftgruppe Bene- Standardtanks zwei je 300-l-Tanks einzu- sche Installationen angeht, gibt sich das
teau legt bei ihren Modellen stetig bauen. Allerdings sind die nicht durch ei- Testboot bis auf Kleinigkeiten keine Blöße.
ALLROUNDER
nach. In diesem Fall erhielt das An- nen Schlauch verbunden, was im Notfall
TEST
tares-Programm eine Erweiterung nach die Reichweiten einschränkt, wenn man Fahren und Manövrieren
oben: die Antares 9 OB, wobei OB für auf nur einen Motor angewiesen ist. Bene- Zwei Motoren mit gegenläufigen Getrie-
Outboard, Außenbordmotor, steht. Gegen teau verwendet die sogenannte Air-Step- ben plus optionales Bugstrahlruder sind
1550
Aufpreis erhält das Boot werftseitig für die Technologie, bei der gezielt Luft unter den Garanten für wendiges Verhalten auf en-
Fabrikate Honda, Suzuki, Mercury und Rumpf geleitet wird. Dort bildet sie eine gem Raum, was An- und Ablegemanöver
FOTOS: MORTEN STRAUCH
Yamaha eine Vorinstallation von Elektrik Art Schaumteppich, der Reibung vermin- begünstigt. Drehkreise durchmessen in Beneteau Antares 9 OB: Die Luft unter dem
und Schaltung, auch Pre-Rigging genannt. dern soll und laut Werftaussage zu verbes- langsamer Fahrt in beide Richtungen
BENETEAU
Vorgesehen sind maximal zwei Motoren je serten Fahreigenschaften, größerer Stabi- nicht mehr als eineinhalb Bootslängen.
ANTARES 9 OB
Bootsboden soll die Gleitfahrt verbessern
200 PS, wie auf dem Testboot. Darüber lität und ökonomischerem Fahren verhel- Allein längere Rückwärtsfahrten zählen
hinaus offeriert die Werft auch die Mög- fe. Was die gesamte Verarbeitung außen nicht zur Stärke des Testboots und verlan-
lichkeit, anstelle der je 200 l fassenden und innen sowie technische und elektri- gen korrigierende Maßnahmen. Sprint-
28 boote 9 . 2019 29 boote 9 . 2019
Published since THE MAGAZINE THE MARKET
1966
BOOTE has been „fuelling“ the German BOOTE is primarily distributed in the
Sold circulation
motor boating community for more than German speaking countries of Europe:
23,628 copies IVW II/2019
50 years so that today the magazine Germany, Austria and Switzerland. But
Frequency of publication is central to the motor boating scene. significant parts of the circulation also go
monthly
Over the years it has grown and evolved to the Netherlands, Belgium, Luxem-
Magazine size with the scene making it the undisputed bourg, Denmark, Spain, Greece and
215 mm × 280 mm market leader. Every month the editorial Italy, where many people can speak and
Processing team successfully combines practical read German. In total, BOOTE can be
Saddle stitch expertise with passion for leisure bought in more than 20 countries.
Copy price boating. 480,000 readers (AWA 2019,
€ 5.50 6er frequency) underline the fact that
BOOTE is Germany‘s leading magazine
on motor boats. The editorial staff of
BOOTE consist of active water sport
athletes. We are attending the following
shows: boot Düsseldorf, Hiswa te water,
Yachting Festival Cannes,
Interboot Friedrichshafen, Salone
Nautico Genova, Hamburg Boat Show,
Ft. Lauderdale Int. Boat Show, METS
Amsterdam and Boot & Fun Berlin with
additional distribution of BOOTE.
READERSHIP 4
RANGE 5.5 Chance of page
480,000
contact is
79
TIMES
the reader
READERS picks up each
%
90%
issue
BOOTE readers are
TREND-
of our readers are men
SETTERS AND
Almost two thirds are engaged in
the purchase of a motorboat! INNOVATORS
buyer potential
= 63%
37% are willing to spend
32%
of 110
MINUTES readers
more than
100.000 €
on a motorboat is the average are company
reading time owners or
5,267 per issue
self-employed
EURO 2,422 Euro
average net
household income is the average financial scope of
(total population 3,163 Euro) the BOOTE readers
USING BOOTE-CHANNELS
78% as a magazine, 28% web page,
22% newsletter, 19% BOOTE TV,
52.5 YEARS
is the average age of
14% App/digital, 12% Facebook BOOTE readers
Sources: AWA 2019 (6er frequency) and Readers Survey 2018 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2020 18.12.2019 boot Düsseldorf, Equipment 08.11.2019 18.11.2019 02/2020 15.01.2020 boot Düsseldorf 29.11.2019 09.12.2019 03/2020 19.02.2020 10.01.2020 20.01.2020 04/2020 18.03.2020 07.02.2020 17.02.2020 05/2020 22.04.2020 XXL-Special WOHNEN AM WASSER 13.03.2020 23.03.2020 06/2020 20.05.2020 Hamburg ancora Yachtfestival 08.04.2020 17.04.2020 07/2020 17.06.2020 08.05.2020 18.05.2020 08/2020 15.07.2020 05.06.2020 15.06.2020 09/2020 19.08.2020 HISWA in-water Boat Show 10.07.2020 20.07.2020 10/2020 16.09.2020 Interboot Friedrichshafen 07.08.2020 17.08.2020 11/2020 21.10.2020 Hamburg Boat Show 11.09.2020 21.09.2020 12/2020 18.11.2020 Boot und Fun Berlin 09.10.2020 19.10.2020 01/2021 16.12.2020 06.11.2020 16.11.2020
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook 2019
2/1 page
Trim size* 430 × 280
SIZE B/W 4C
App
1/1 6,175.00 € 9,135.00 € included
+ link activation
1/2 3,285.00 € 4,795.00 €
+ picture gallery
1/3 2,275.00 € 3,485.00 € + video
1/4 1,785.00 € 2,545.00 €
2/1 12,155.00 € 18,085.00 €
1/1 page
Trim size* 215 × 280
SPECIAL POSITIONS
4C
Pole position 1/3 page 4,415.00 €
Island ad 115 × 115 mm 4,795.00 €
Inside front cover 9,925.00 €
Inside back cover 9,455.00 €
Back cover 10,385.00 €
1/2 page vertical 1/2 page horizontal
Trim size* 107 × 280 Trim size* 215 × 140 Opening Spread 18,875.00 €
Further on request.
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10% 3 issues 10%
1/3 page vertical 1/3 page horizontal 9 adverts 9% 6 pages 15% 4 issues 15%
Trim size* 78 × 280 Trim size* 215 × 97
12 adverts 12% 9 pages 18% 5 issues 20%
18 adverts 15% 12 pages 21%
24 adverts 18%
AGENCY COMMISSION 15%
EARLY BOOKING DISCOUNT OF 10%
1/4 page 1-column 1/4 page 2-columns
Requires a booking of at least 3 advertisements in the editorial section before
Type area 45 × 254 Type area 94 × 124
Trim size* 54 × 280 January 31st, 2020.
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Type area 192 × 60 *All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be
Trim size* 215 × 70 10 mm away from the trim. All format specifications in mm (width x height).
DIMENSIONS / RATES 7
SPECIAL RATE BOOTE MARKET
FORMAT S/W 2C 4C App
included
1/1 6,175.00 € 7,165.00 € 9,135.00 € + link activation
+ picture gallery
1/2 3,175.00 € 3,675.00 € 4,665.00 € + video
1/3 2,175.00 € 2,515.00 € 3,175.00 €
1/4 1,685.00 € 1,935.00 € 2,425.00 €
1/1 page 1/2 page vertical
Trim size* 430 × 280 Type area 94 × 242 1/8* 767,50 € 897,50 € 1,137,50 €
1/16* 397,50 € 457,50 € 577,50 €
1/32* 202,50 € 232,50 € 292,50 €
*Picture gallery and video with extra charge.
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
3 issues 10%
1/2 page horizontal 1/3 page horizontal 6 issues 20%
Type area 192 × 124 Type area 192 × 82
12 issues 35%
No further discounts!
AGENCY COMMISSION 15%
CLASSIFIED ADVERTISING PER MM/1-COLUMN:
1/4 page 1-column 1/4 page 2-columns
Type area 45 × 242 Type area 94 × 124 B/W = 6.85 € 2C = 7.95 € 4C = 10.20 €
Link integration = 12.50 €
CODE CHARGE
9.24 €
SHIPPING AGENTS / BROKER SECTION
1/4 page 1/8 page type area WATERSPORTS SCHOOLS
4-columns 1-column 45 × 124
Type area 192 × 60 2-columns 94 × 60
MARINAS / HOLIDAY HOMES
4-columns 192 × 28
Please ask your sales representative for details!
START OFFER
For first time advertisers on request.
1/16 page type area 1/32 page type area
1-column 45 × 60 45 × 28 SPECIAL POSITIONS
2-columns 94 × 28
Not available in BOOTE MARKET.
Minimum size for ads = 1-column, 10 mm. *All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have
All format specifications in mm (width x height). to be 10 mm away from the trim.
AD SPECIALS 8
LOOSE INSERTS
MAX. MINIMUM SUBSCRIPTION
WEIGHT PRICE INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g 90.00 € per mil
up to 50 g 120.00 € per mil Partial insertions
205 x 270 mm
in the retail sale 20,000 Germany
3 samples
up to 75 g 145.00 € per mil circulation by copies available
when placing
Nielsen regions on in total only.
the order
up to 100 g 195.00 € per mil request
up to 125 g 265.00 € per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our BOOTE app (see also page 12).
TIP-ONS
SIZE PRICE
Postcard /
47.00 € per mil
Envelope + costs for the 1/1 page carrier advertisement
Booklet 68.00 € per mil + additional costs when booking the subscription circulation
Test sample 77.00 € per mil Please send stand samples and 10 adhesive inserts for a test
run before the closing date.
CD/DVD 102.00 € per mil
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
6-pages 130.00 € per mil Format: Please contact the media sales department
for specifications
8-pages 150.00 € per mil
Insertion: only overall.
12-pages 170.00 € per mil
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per mil (additional costs on request)
Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
CROSSWORD SPONSORSHIP 9
12
In each issue of BOOTE magazine, product, which we will exclusively
RÄTSEL 18
3
6
2
we publish our popular marine themed
crossword. Testing questions on generic
present with a detailed description and a
picture on our crossword page.
BEGRIFFE
5 9
1
2
3
Motorbeiboot auf größeren Yachten
mythisches, untergangenes Inselreich der antiken Welt
Anzahl der Farben der französischen Handelsflagge
16
17
watersport topics and magazine content Make the popular crossword yours -
1 3
4 Randmeer des Arktischen Ozeans nördlich von Norwegen
in particular, challenge our reader‘s for a playful and eye-catching brand
5 Pegelnullpunkt (Abk.)
6 Großstadt an der Neckarmündung in den Rhein 2
7 deutsche Bedeutung des englischen Begriffs bow 6
8 internationaler Begriff zum Ankündigen
einer Sicherheitsmeldung im Seefunk (im Heft: S. 70)
knowledge. Completing correctly is the communication!
9 beständiger Wind der Tropen zwischen dem Äquator und 30° Breite
10 Schiff der ersten deutschen Antarktisexpedition (1901–1903)
14
11 Dortmund-Ems-Kanal (Abk.)
5
12 Westfriesische Insel in der Provinz Friesland (im Heft: S. 18) 8
13 einfacher hölzerner Bootstyp, aus einem Stamm gearbeitet
key to winning high quality prizes - such
8
14 Nebenfluss der Unterelbe, niedersächs. Landeswasserstraße 1 19
15 Buchstabe „E“ im internationalen Sprechfunk 9
16 Gemeinschaftsraum an Bord eines Schiffs
17 Anrainerstaat der Ostsee
18 niederländischer Hersteller von Stahlyachten (im Heft: S. 34) 13 10
as equipment, technical components
19 wichtiger Bestandteil der Soße beim Hamburger Pannfisch
20 Oldtimer Boot Club Zürichsee (Abk.)
11
and accessories. This could be your
4 15
POWERED BY
10
7
7
20
4
LÖSUNGSWORT 1 2 3 4 5 6 7 8 9 10
ZU GEWINNEN
Außenbordmotorschloss. Das Edelstahl-Schloss von Stazo sichert mit Knebelschrauben befestigte Außenborder bis maximal 30 kW.
FOTO: HERSTELLER / RÄTSEL: C. TIEDT
Seewasserbeständig, mit Marine-Zylinder und Schlüssel-Codekarte. Gewicht: 1,72 kg, Breite: 140 mm, Wert: 95 Euro. www.bauhaus.info.
Schicken Sie die Lösung bis zum 13. Juni 2019 per E-Mail an gewinnspiel@boote-magazin.de oder Postkarte an die BOOTE-Redaktion, ABC-
Use this opportunity to present your brand and products on this page:
Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.
LÖSUNGSWORT des Rätsels in Ausgabe 05/2019: Bootsrumpf
1 Fjord 2 Leuchtturm 3 Deneb 4 Papa 5 Kiellinie 6 Reise, Reise (REISEREISE) 7 BSH 8 Motoröl (MOTOROEL) 9 Finne 10 Backbord
11 Helgoland 12 St. Mary’s (STMARYS) 13 YCHE 14 Harmstorf 15 Mercury 16 Blaues Wunder (BLAUESWUNDER) 17 MUH 18 Brandung
19 Köder (KOEDER) 20 Nordwest
OUR „POWERED BY“-PACKAGE:
128 boote 6 . 2019
12
RÄTSEL 18
3
6
2
• brand logo will be integrated into headline: „RÄTSEL (crossword) - powered by…“
BEGRIFFE
• The product provided will be prominently displayed and portrayed
5 9
17
1 Motorbeiboot auf größeren Yachten
2 mythisches, untergangenes Inselreich der antiken Welt
16
3 Anzahl der Farben der französischen Handelsflagge
1 3
4 Randmeer des Arktischen Ozeans nördlich von Norwegen
5 Pegelnullpunkt (Abk.)
6 Großstadt an der Neckarmündung in den Rhein
• link activation in our BOOTE App
2
7 deutsche Bedeutung des englischen Begriffs bow 6
8 internationaler Begriff zum Ankündigen
einer Sicherheitsmeldung im Seefunk (im Heft: S. 70)
9 beständiger Wind der Tropen zwischen dem Äquator und 30° Breite
10 Schiff der ersten deutschen Antarktisexpedition (1901–1903)
14
11 Dortmund-Ems-Kanal (Abk.)
5
12 Westfriesische Insel in der Provinz Friesland (im Heft: S. 18) 8
13 einfacher hölzerner Bootstyp, aus einem Stamm gearbeitet
8
14 Nebenfluss der Unterelbe, niedersächs. Landeswasserstraße 1 19
15 Buchstabe „E“ im internationalen Sprechfunk 9
16 Gemeinschaftsraum an Bord eines Schiffs
17 Anrainerstaat der Ostsee
18 niederländischer Hersteller von Stahlyachten (im Heft: S. 34) 13 10
19 wichtiger Bestandteil der Soße beim Hamburger Pannfisch
20 Oldtimer Boot Club Zürichsee (Abk.)
11
4 15
POWERED BY
10
7
7
20
4
LÖSUNGSWORT 1 2 3 4 5 6 7 8 9 10
ZU GEWINNEN
Außenbordmotorschloss. Das Edelstahl-Schloss von Stazo sichert mit Knebelschrauben befestigte Außenborder bis maximal 30 kW.
BOOKINGS
FOTO: HERSTELLER / RÄTSEL: C. TIEDT
Seewasserbeständig, mit Marine-Zylinder und Schlüssel-Codekarte. Gewicht: 1,72 kg, Breite: 140 mm, Wert: 95 Euro. www.bauhaus.info.
Schicken Sie die Lösung bis zum 13. Juni 2019 per E-Mail an gewinnspiel@boote-magazin.de oder Postkarte an die BOOTE-Redaktion, ABC-
Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.
LÖSUNGSWORT des Rätsels in Ausgabe 05/2019: Bootsrumpf
1 Fjord 2 Leuchtturm 3 Deneb 4 Papa 5 Kiellinie 6 Reise, Reise (REISEREISE) 7 BSH 8 Motoröl (MOTOROEL) 9 Finne 10 Backbord
11 Helgoland 12 St. Mary’s (STMARYS) 13 YCHE 14 Harmstorf 15 Mercury 16 Blaues Wunder (BLAUESWUNDER) 17 MUH 18 Brandung
19 Köder (KOEDER) 20 Nordwest
128 boote 6 . 2019 FREQUENCY PRICE
300.00 € plus prize,
1
min. value 100.00 €
750.00€ plus 3 x prize,
3
min. value 100.00 €
1,200.00 € plus 6 x prize,
6
min. value 100.00 €
AGENCY COMMISSION 15%
The prices quoted are exclusive VAT.
DK-BRAND-COMBINATION 10
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10%
4 issues 15%
5 issues 20%XXL-SPECIAL WOHNEN AM WASSER 11
THE MAGAZINE
Sailors and power boaters have a In WOHNEN AM WASSER, we show
special connection to the water. They possibilities and ways to fulfill a dream
spend precious time on it - by the water of a nautical lifestyle. Not only on the
is where they feel happiest. This feeling coasts, but also in the city and in the
need not just be for the weekends, or country.
for holidays, many choose to live by the
water. Whether visiting, or living by the
water, it is a lifestyle we understand.
Print run
150,500 copies
Total circulation 1/1 page 1/2 page vertical 1/2 page horizontal 1/3 page horizontal
458,000* readers Trim size* 205 × 300 Trim size* * 102 × 300 Trim size* 205 × 145 Trim size* 205 × 95
Magazine size
205 mm × 300 mm
Distribution
as XXL-Special in YACHT, BOOTE and
BOOTE EXCLUSIV
Frequency of publication
1/3 page vertical 1/4 page 2-columns 1/8 page** 2-columns
1× per year Trim size* 63 × 300 Type area 90 × 135 Type area 90 × 65
1/4 page 4-columns
Processing Trim size* 205 × 70
saddle stitch
* All advertisements with bleed format must have a trim of 5 mm around the page.
All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
** Placement collective, no DIGITAL/APP combination.
AGENCY COMMISSION 15%
*YACHT: 180,000, BOOTE: 190,000 (AWA 2019),
BOOTE EXCLUSIV: 88,000 (Readership survey 2018,
Market Research).
THE XXL-SPECIAL WOHNEN AM WASSER APPEARS IN THE FOLLOWING MAGAZINES: 4C INCLUSIVE 4C INCLUSIVE
SIZE APP SIZE APP
BOOKING DEADLINE OF Brand clients Marine clients
MAGAZINE ISSUE FIRST SELLING DAY
DEADLINE PRINT DATA
1/1 12,200.00 € 1/1 7,250.00 €
YACHT 10/20 29.04.2020
1/2 6,400.00 € 1/2 3,780.00 €
BOOTE 05/20 22.04.2020 06.03.2020 16.03.2020
BOOTE EXCLUSIV 03/20 29.04.2020 1/3 4,300.00 € 1/3 2,910.00 €
1/4 3,400.00 € 1/4 2,040.00 €
2/1 24,100.00 € 1/8** 750.00 €
DISCOUNTS
FREQUENCY DISCOUNT:
2 ads 5%
VOLUME DISCOUNT
2 pages 10%
3 pages 15%
The prices quoted are exclusive VAT.BOOTE APP 12
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF
THE OUTPUT MEDIUM.“ source: VDZ, Editorial Media Factbook 2019
ADS
APP ONLY
RUNTIME ADVERTISEMENT EXTRA CONTENT PRICE
Link activation
1 issue 2/1 Page Gallery integration 475.00 €
Video integration
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
850.00 €
combination
Sales per issue supplement with
6 weeks
1,770 max. 32 pages
(from the first incl. 10 link activations*
Readers per issue day of sale)
+ picture gallery
+ Video integration
3,640
App Only 1,050.00 €
App user per day
151
according to the publisher Ø 2019 *further link activations according to effort
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for data on page 5. The prices quoted are exclusive VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.BOOTE APP FLEXSLIDER 13
In addition to the regular advertising options in our digital Apps,
we offer the opportunity to book the innovative form of adverti-
sement: The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
FLEXSLIDER
POSITION POSITION POSITION POSITION
1 2 3 4
650.00 € 500.00 € 350.00 € 175.00 €
per issue per issue per issue per issue
All prices exclude statutory VAT.
Contacts per month
4,530
as of September 2019
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%DISPLAY ADS WWW.BOOTE-MAGAZIN.DE 14
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook 2019
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 700 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Page impressions Wallpaper 728 × 90 und 120/160 × 600 59.00 €
372,794 FireplaceAd depending on the website 70.00 €
Visits Parallax 630 x 840 (630 × 300 visible) 45.00 €
154,976 FloorAd 1200 × 200 70.00 €
Unique user* MOBILE
102,230
FORMS OF ADVERTISING SIZE IN PIXEL CPT
IVW 08/19
*according to the publisher 08/19 Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
PACKAGE BANNER FORMATS CPT
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €
Medium Rectangle +
Desktop / Mobile Package 2 30.00 €
Medium Rectangle Mobile
Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €
+ Targeting per criterion 2.50 € CPT
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Sticky 2.50 € CPT
+ Expandable 5.00 € CPT
COMBINATION DIS- CROSSMEDIA
AGENCY COMMISION 15% VOLUME DISCOUNT
COUNT DISCOUNT
Creation of the advertisement with a surcharge. 200,000 AI 5% 2 websites 5%
400,000 AI 7% 3 websites 7% Crossmedia discount
print / online 10 %
650,000 AI 10% 4 websites 10% (on online price)
Examples of formats and information on
800,000 AI 15% 5 websites 15%
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 15
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND
AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook 2019
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page impressions
the ad. For the Video Banner as well as Video InRead even the
372,794
delivery of only one video is necessary.
Visits
154,976
IVW 08/19
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
print / online 10 %
650,000 AI 10% 4 Websites 10% (on online price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background depending on the website 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15%
All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions
and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 16
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook 2019
The BOOTE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency: monthly (on Monday after the first selling date of
the print magazine).
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3-5
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
without notice. Presenter 5 without commitment.
ISSUE DISCOUNTS
3 issues 10%
6 issues 20%
CPT = Costs per Thousand. All prices exclusive VAT, 12 issues 30%
subject to change without notice.
Subscribers
CROSSMEDIA DISCOUNT 10%
21,946
(on newsletter price)
Open rate
23.22% AGENCY COMMISSION 15%
as of September 2019
Placement without commitment.CONTENT MARKETING 17
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication. FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:
TEAMS, TAILORED SOLUTIONS
AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen source: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
2,100.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 18
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment. Use the high receptivity of the
reader for your brand/product. The integration of an advertorial
is possible on our websites. A display ad is included in the
package to increase the reach of the advertising special. If the
user clicks on the ad he will be forwarded to the ad special.
Additional display ads can be booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
Video
Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
Galleries 6,900.00 €
Online-Advertorial B
The screenshot is just an example, since it is an individual • incl. BilllboardAd with 100,000 Ad Impressions
product. All prices exclusive VAT. • incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
ONLINE ADVENT CALENDAR
With the online advent calendar in BOOTE, YACHT and SURF,
you can place and present your product prominently through-
out the Christmas Season. The windows of each day will be
activated and clickable at the appropriate day. By clicking on
a window, the user will be forwarded to an article about the
product, with detailed text and images, along with the regist-
ration form to win that product. The top prize is activated and
playable from the 01.12.2020.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 7,300 players per window
speaks for itself!
HIT RATES 2016 2017 2018
Page impressions 358,792 389,335 525,828
For more details please contact your sales manager.
ø Page impressions per window 7,812 9,841 11,015
Participations total 117,706 141,856 176,656 www.boote-magazin.de/adventskalender
ø Participations per window 4,904 5,910 7,360
according to the publisherONLINE SPECIALS 19
INSURANCE CHANNEL
Since 2013, yacht.de presents the extensive Online Insurance
Channel, a service section with everything our users need to
know about boat insurances. Since spring 2015, boote-ma-
gazin.de presents its own BOOTE Online Insurance Channel,
tailored to the needs of motor boat drivers.
In our online insurance channel on our websites
www.boote-magazin.de and www.yacht.de you can present
your company to a perfectly adequate target group without any
wastage and cover the entire range of water sports.
The following content will be provided:
• Insurance glossary from A to Z
• What to do in case of a damage: Checklist for download
• Company directory with direct links
• Online insurance application
• Latest News from the insurance industry
ADDRESS GENERATOR
Generate new customers with our insurance comparison. In
addition to the presenting of our insurance channel, we offer
you the opportunity to generate leads with address redirects
of our insurance comparison. Pro forwarded address we will
charge you an amount of 5.00 €.
All prices exclusive VAT.
REQUESTS PER
Ø HIT RATES PER QUARTER /
INSURANCE CHANNEL
MONTH CLIENT
YACHT.DE 5,935 56
BOOTE-MAGAZIN.DE 568 39
According to the publisherYou can also read
