Media Kit 2021 The no. 1 among weekly magazines - the greatest reach with 1/3 of all farmers in Germany the largest proportion of active ...
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The no. 1 among weekly magazines
✓ t he greatest reach with 1/3 of all farmers in Germany
✓ the largest proportion of active farmers
Foto: stock.adobe.com
✓ best thousand-contact price and insert rate
Media Kit 2021 www.wochenblatt-dlv.de
Media Profile and Facts
Mediaprofil Facts
The magazine Bayerisches Landwirtschaftliches Wochenblatt is a weekly specialist agricultural magazine, with the Year: 211th year 2021
largest print run in Germany. For 211 years the weekly publication has practically been part of the family and a nation-
Frequency of publication: weekly
wide standard in agricultural reporting.
Circulation area: Bavaria
The weekly magazine provides information on all topics in the countryside. That are important to farmers: from news
about animal and plant production to agricultural technology and the section “Village and Family”. With its wide Distributed circulation: 88,093 copies
variety of articles, the magazine is of inestimable value to all who live on the countryside. The magazine reaches
nearly all agricultural businesses in Bavaria and therewith around one third of all agricultural businesses in Germany. Sold circulation: 84,071 copies
Compared to the other regional weekly magazines it reaches with 84,071 sold copies (IVW 2/2020) measured at IVW 2/2020
88,600 businesses (Agrarstrukturerhebung 2017) – the biggest part of active farmers. Subscription rate: 151.– €*
The magazine delivers news on agricultural policy and current trends in plant cultivation, animal production, agri ISSN: 0005-7169
cultural technology, forestry and bio energy to all full-time, part-time and supplementary businesses. In addition it
provides advice to its readers on modern business management, marketing, law, finances, and tax. The section Member of
“Village and Family” contains practical tips on health, gardening,
nutrition, and leisure time.
Furthermore, the magazine is the weekly basic source of agricultural Mitglied der Arbeitsgemeinschaft
market prices. Regional pages are published weekly for the regions Organisationsgebundene Landpresse
Upper Bavaria/Swabia, Franconia, East Bavaria and Austria, for the
Allgäu the insert Unser Allgäu.
The latest news and reports appear on the BLW-Website
www.wochenblatt-dlv.de.
Pricelist 73 valid from issue 1/2021 * Prices are subject to change 2
Ad Formats and Prices total print run
Cover pages Standalone text element
1/1 page (1.240 mm) 3/4 page vertical 3/4 page horizontal 2/3 page vertical 2/3 page horizontal
Cover page 2/4
2-c 13,710.– €
3-c 15,728.– €
4-c 18,684.– €
Cover page 3
2-c 13,057.– €
3-c 14,979.– €
4-c 17,794.– €
P: 212 × 310 mm P: 212 × 310 mm P: 158 × 310 mm P: 212 × 232 mm P: 140 × 310 mm P: 212 × 206 mm
B: 238 × 335 mm bw 10,900.– € bw 8,175.– € bw 8,357.– € bw 7,267.– €
2-c 13,057.– € 2-c 9,793.– € 2-c 10,011.– € 2-c 8,705.– €
3-c 14,979.– € 3-c 11,234.– € 3-c 11,484.– € 3-c 9,986.– €
4-c 17,794.– € 4-c 13,345.50 € 4-c 13,642.– € 4-c 11,863.– €
1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 1/4 page vertical 1/4 page horizontal 1/4 page 2 columns
P: 104 × 310 mm P: 212 × 155 mm P: 68 × 310 mm P: 212 × 103 mm P: 50 × 310 mm P: 212 × 74 mm P: 104 × 155 mm
bw 5,450.– € bw 4,387.– € bw 3,815.– € bw 2,997.50 €
2-c 6,528.50 € 2-c 5,356.– € 2-c 4,657.– € 2-c 3,754.– €
3-c 7,489.50 € 3-c 6,546.– € 3-c 5,692.– € 3-c 4,793.– €
4-c 8,897.– € 4-c 7,844.– € 4-c 6,821.– € 4-c 5,828.– €
P: Print space, B: Bleed: 3 mm bleed margin on all sides; retain at least 5 mm distance from text/pictures to the binding margin.
All formats of width × height ■ Bleed advertising is possible only on the cover pages with special production restricions (technical details on request)
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 73 valid from issue 1/2021. 3
Ad Formats and Prices total print run
Advertising section
Construction
1/8 page 2 columns 1/8 page 1 column 1/16 page 2 columns 1/16 page 1 column 1/32 page 2 columns 1/32 page 1 column in agriculture*
P: 104 × 77 mm S: 50 × 155 mm P: 104 × 39 mm S: 50 × 77 mm P: 104 × 19 mm S: 50 × 39 mm P: 50 × 40 mm
Minimum format 1 space
bw 1,362.45 € bw 676.83 € bw 342.81 €
2-c 1,632.15 € 2-c 810.81 € 2-c 410.67 € bw 351.60 €
3-c 1,872.40 € 3-c 930.16 € 3-c 471.12 € 2-c 421.20 €
4-c 2,224.25 € 4-c 1,104.95 € 4-c 559.65 € 4-c 574.– €
Preferred positioning
Panorama advertisement Panorama advertisement 1/3 page horizontal 1/3 page vertical 1/2 page vertical Corner space
1/2 page transverse across the spread 1/3 page transverse across the spread next to editorial p. 3 next to table of contents next to table of contents ads/text parts
P: 450 × 155 mm P: 450 × 103 mm P: 212 × 103 mm P: 68 × 310 mm P: 104 × 310 mm P: 104 × 125 mm
bw 10,900.– € bw 7,630.– € bw 4,387.– € bw 4,607.– € bw 6,268.– € bw 3,447.– €
2-c 13,057.– € 2-c 9,314.– € 2-c 5,356.– € 2-c 5,623.– € 2-c 7,508.– € 2-c 4,317.– €
3-c 14,979.– € 3-c 11,384.– € 3-c 6,546.– € 3-c 6,873.– € 3-c 8,613.– € 3-c 5,560.– €
4-c 17,794.– € 4-c 13,642.– € 4-c 7,844.– € 4-c 8,236.– € 4-c 10,232.– € 4-c 6,760.– €
P: Print space. ■ All formats of width × height. ■ *Every 4 weeks starting with issue 3/2021 ■ Deutscher Landwirtschaftsverlag GmbH
terms and conditions of business apply. ■ Pricelist 73 valid from issue 1/2021. 4
Rates | Discount
Advertisement by the millimetre Discounts in the event of acceptance within one
bw per mm 1 column 8.79 € order year Andreas Heidemann
2-c per mm 1 column 10.53 € Media consultant
3-c per mm 1 column 12.08 € Frequency Volume Price Phone +49(0)89 12705-230
Bonus
4-c per mm 1 column 14.35 € discount discount reduction andreas.heidemann@dlv.de
6 ads 1,000 mm 5% ZIP code area Bayern 80 + 81 + 82 + 85 +
Ads next-to-matter Nordrhein-Westfalen + Hessen + Rheinland-
(Format 50 mm × max. 100 mm) 12 ads 3,000 mm 10 % Pfalz + Saarland + PLZ AT 4xxx
bw per mm 1 column 19.78 € 24 ads 5,000 mm 15 %
2-c per mm 1 column 23.69 € 52 ads 8,000 mm 20 %
3-c per mm 1 column 27.18 € Christoph Hofmann
10,000 mm 20 % 1% Media consultant
4-c per mm 1 column 32.29 €
15,000 mm 20 % 2% Phone +49(0)89 12705-275
Further preferential placements on request. christoph.hofmann@dlv.de
20,000 mm 20 % 3%
ZIP code area Bayern 83 + 84 + 94 + Schleswig-
Box fee Inland and Overseas 25,000 mm 20 % 4% Holstein + Hamburg + Niedersachsen +
(including postage and tax) 12.– € 30,000 mm 20 % 5%
Bremen + Netherlands
Inserts and bound-in booklets are billed without discounts.
Bonus from net turnover at completion. Karolin Schiller
Media consultant
Magazine size Phone +49(0)89 12705-688
238 mm × 335 mm (width × height) karolin.schiller@dlv.de
ZIP code area Bayern 63 + 86 + 87 + 88 + 89 +
Print space Baden-Württemberg + AT all except 4 + CH
212 mm × 310 mm (width × height)
Column width
Advertising section (4 columns) 50 mm Claudia Seltmann
Running text (4 columns) 50 mm Media consultant
Running text (3 columns) 68 mm Phone +49(0)89 12705-468
claudia.seltmann@dlv.de
Column width (4 column-part of the magazine)
ZIP code area Bayern 90 + 91 + 92+ 93 + 95 +
1 column 50 mm 96 + 97 + Berlin + Mecklenburg-Vorpommern
2 columns 104 mm + Brandenburg + Sachsen-Anhalt + Thüringen
3 columns 158 mm + Sachsen
4 columns 212 mm
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 73 valid from issue 1/2021. 5
Technical Data | Payment Terms
Printing process Proof Payment terms
Cover: Sheetfed offset A colour-true proof is essential and must be sent to the 2 % discount within 14 days following invoice date or
Inside part: Rotary printing publishers‘ or printers‘ before the print run. Without this, 30 days net. 2% discount will automatically be deducted
we cannot guarantee the quality of printing and accuracy for direct debit.
Processing of the advertisement‘s motif. Where no proof has been
Wire stitching, trimmed half Rhenish newspaper format Postal charges are not subject to discount.
provided, we cannot accept complaints.
The publisher is entitled to set a credit limit.
Data transmission Minimum line width
Email, FTP possible on request Positive 0.15 mm, negative 0.20 mm, screened 0.70 mm Payment options
DZ Bank AG München
File formats Colour advertisement production IBAN DE50 7016 0000 0000 1525 73
Print-optimised PDF (IsoCoated v2, X4) Euroscale printing: Colour shades are achieved through BIC GENODEFF701
11 Embedded fonts and images combination printing. Deviations in the range of toleration
Postbank München
11 Defined page geometry (final format and bleed correspond with the current status of offset printing
IBAN DE60 7001 0080 0646 5658 04
frames) technology. Special colours are only possible on the
BIC PBNKDEFF
11 Maximum ink application of 320% cover pages!
Miscellaneous Terms and conditions of business
11 Colour space: CMYK
The terms and conditions of payment and business that
11 No OPI information Under certain production-related conditions, the right to
may be obtained from the publisher or inspected on
11 Reduced transparencies publication in a subsequent issue is reserved.
www.dlv.de/AGB are applicable to the processing of
11 Clear definition of overprint/cutout Electronic data transmission orders.
11 Minimum image resolution of 300 dpi doris.guschl@dlv.de
Because of tax regulations, when placing an order
11 Texts and geometric design features must be please state your tax number and/or Value Added Tax ID
created as paths number.
Other file formats or open files available on request.
Deutscher Landwirtschaftsverlag GmbH
Print profile Lothstraße 29, 80797 München, Germany
www.dlv.de/blw Postfach 40 05 80, 80705 München, Germany
Phone +49(0)89-12705-1, Fax -335
dlv.muenchen@dlv.de, www.dlv.de
Due to the specific product conditions (rotary offset printing, screen, paper, high print run and short production time), tolerances may occur in the print reproduction of advertisements. Minor deviations in quality compared to the supplied print proofs
therefore cannot generally be cited as a basis for complaint. The publisher is constantly striving to ensure the best possible printing results through regular quality controls. Any necessary technical changes by the publisher will be subject to a charge.
Costs shall be charged subsequently for printing documents that need to be adapted or for which no binding colour proof is available.
6
Special Advertisement
Inserts Bound-in booklets HalfCover
Weight Rates per 1,000* Size Weight Rates Size Rates
up to 25 g 165.– € 4 pages up to 25 g 19,075.– € 2 × ca. 1/2 page 29,538.– €
e.a. additional 5 g 27.– € 8 pages up to 50 g 24,525.– € Cover type paper will be used.
more than 8 pages more than 50 g on request
*Post distribution fees are included to the price. Subject to Bound insert in the magazine or on cover pages are not possi-
change within the framework of the Post Distribution Fee ble. Bound inserts on supplements and booklets only upon
Ordinance. request with sample.
Technical information Technical information Take off in the pole position!
11 Inserts must not be larger than the format 11 Bound-in booklets are to be delivered folded and Attract reader’s attention ba your advertisement on
226 mm × 311 mm (width x height) and must not uncut. the cover page.
have a gatefold, leporello or zigzag fold. 11 Format (folded and uncut): 243 mm width plus 15 mm 11 The halfcover (printet on both sides) covers more
11 The long side of the insert must always be closed. overlap on 3rd/4th or 7th/8th page, 350 mm height, than half oft he magazine
11 With special formats, folds oder paper weights, head trim 9 mm, tail trim 6 mm, outside trim 5 mm. 11 Front page with a recess vor header and footer
it is always necessary to consult the publisher with 11 Bound-in booklets with a height smaller than (advertising format: 120 mm × 265 mm)
authentic samples before production. magahzine format: Minimum size 202 mm 11 Advertising format on the back:
11 Inserts must not contain any advertisements by incl. bleed. 170 mm × 335 mm + 3 mm bleed margin on top,
other firms. left and bottom
11 Partial bookings of regions are possible.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 73 valid from issue 1/2021 7
Special Advertisement
Cover flap/Gatefolder Samples for inserts, bound-in booklets
Size Rates Before accepting the order, the publisher requires five
binding samples by the advertising deadline of the Doris Guschl
3 × 1/1 page cover 60,500.– € respective issue at the latest: Ad management
3 × 1/1 page back 60,500.– € Phone +49(0)89 12705-246
Deutscher Landwirtschaftsverlag GmbH
Fax +49(0)89 12705-264
Cover type paper will be used. Anzeigen Bayerisches Landwirtschaftliches doris.guschl@dlv.de
Wochenblatt, Lothstr. 20. 80797 München, Germany
The binding nature of the order execution can only be
finally decided when the samples are available
Suprise your customers with a fold-out cover flap. Delivery date for inserts, bound-in booklets
Inserts, bound-in booklets must be delivered by 7 days
Readers will notice your advertisement as soon as the before the issue of the magazine at the latest. Quantity
leaft through the magazine fort he first time. of the required edition on request. Delivery in print runs
11 The gate folder offers an opportunity to extend plus 3 % subsidy.
the inside cover pages 2 or 3 advertisments with a
cover flap. Delivery address
Free delivery with appropriate labelling
“Bayerisches Landwirtschaftliches Wochenblatt” to:
Druckhaus Dessauer Strasse GmbH & Co. Betriebs KG,
Dessauer Strasse 10, 80992 München, Germany
Notification of dispatch:
Deutscher Landwirtschaftsverlag GmbH,
Anzeigenabteilung BLW, Tel. +49(0)89-12705 246
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 73 valid from issue 1/2021. 8
Dates | Topics (1st quarter)
Issue Dates Topics Specials Trade fairs
P:08.01.2021 Biogas Infotage, Ulm
1 Agricultural law: New rulings
A:29.12.2020 13. – 14.01.2021
P:15.01.2021 Internationale Grüne Woche, Berlin
2 Money + Credit
A:07.01.2021 15. – 24.01.2021
January
P:22.01.2021 Display platform
3 EuroTier: Preliminary report 1
A:14.01.2021 “Building in agriculture”
Country variety trials: Table potatoes;
P:29.01.2021
4 Current Fleckvieh cattle breeding programme; Specialized part forest
A:21.01.2021
EuroTier: Preliminary report 2; Organic fertilization
Country variety trials: Starch potatoes;
P:05.02.2021 EuroTier, Hannover
5 EuroTier: Main trade fair issue;
A:28.01.2021 09. – 12.02.2021
Plant protection technology
P:12.02.2021 Biofach, Nürnberg
6 Stallion Days of the German Sport Horse
A:04.02.2020 17. – 20.02.2021
February
Country variety trials: Legumes/Organic legumes;
P:19.02.2021 EuroTier: Trade fair report; Display platform Energiesparmesse, Wels (AT)
7
A:11.02.2021 Growth regulators and fungicides in rapeseed; “Building in agriculture” 26. – 28.02.2021
Personal insurance
P:26.02.2021
8 Grain herbicides (excluding spring grain) Specialized part forest
A:18.02.2021
P:05.03.2021
9 Farm handover
A:25.02.2021
P:12.03.2021 Weed control in sugar beets;
10
A:04.03.2021 The latest tax advice
March
P:19.03.2021 Potato herbicides; Agricultural transport; Display platform
11
A:11.03.2021 Pigs: feeding “Building in agriculture”
PR special publication “Made for
P:26.03.2021 Cereal growth regulators;
12 Bavaria” (closing date: 22.02.2021);
A:18.03.2021 Multiple application
Specialized part forest
Copy deadline: 1 day after advertising deadline ■ P: Publication date ■ A: Advertising deadline ■ We reserve the right fo modify topics. 9
Dates | Topics (2nd quarter)
Issue Dates Topics Specials Trade fairs
P:01.04.2021
13 Winter barley fungicides (+ notes on spring barley)
A:23.03.2021
Maize herbicides;
P:09.04.2021 Agrarschau Allgäu, Dietmannsried
14 Tractor charts: Analysis of registration figures;
A:30.03.2021 15. – 19.04.2021
Breeding value estimation Fleckvieh/Braunvieh
April
P:16.04.2021 Spring grain herbicides; Display platform
15
A:08.04.2021 Maize varieties for late sowing; Money + Credit “Building in agriculture”
P:23.04.2021 The latest news on pasture grazing;
16
A:15.04.2021 Rye and triticale fungicides
P:30.04.2021
17 Wheat fungicides Specialized part forest
A:22.04.2021
P:07.05.2021 LIGNA, Hannover
18 Technology for harvesting green fodder
A:29.04.2021 10. – 14.05.2021
P:14.05.2021 Display platform
19 Money + Credit
A:04.05.2021 “Building in agriculture”
May
P:21.05.2021
20 Fusarium ear blight
A:11.05.2021
P:28.05.2021 Alternaria late blight;
21 Specialized part forest
A:18.05.2021 Building and construction: Cattle
P:04.06.2021 Intersolar, München
22 The latest tax advice
A:25.05.2021 09. – 11.06.2021
P:11.06.2021 Display platform
23 Money + Credit
A:01.06.2021 “Building in agriculture”
June
P:18.06.2021 European corn borer and root worm; demopark, Hörselberg 20. – 22.06.2021
24
A:10.06.2021 Triesdorfer Johannitag: Preliminary report Johannitag, Triesdorf 27.06.2021
P:25.06.2021 Horses: South German Coldblood State Broodmare
25 Specialized part forest
A:17.06.2021 Show, Haflinger, Purebred Haflinger
Copy deadline: 1 day after advertising deadline ■ P: Publication date ■ A: Advertising deadline ■ We reserve the right fo modify topics. 10Dates | Topics (3rd quarter)
Issue Dates Topics Specials Trade fairs
Leaf diseases sugar beets;
P:02.07.2021
26 Horses: State mare show German Sport Horse: Small
A:24.06.2021
horses and special horses
P:09.07.2021 Display platform
27 Money + Credit
A:01.07.2021 “Building in agriculture”
July
P:16.07.2021 Desiccation potatoes;
28
A:08.07.2021 Municipal services
P:23.07.2021
29 Grass silage quality (1st cut) Specialized part forest
A:15.07.2021
P:30.07.2021
30 Lease and rent out
A:22.07.2021
Ostbayernschau, Straubing
Germ inhibition potatoes; 14. – 22.08.2021
P:06.08.2021 Display platform
31 Building and construction: pigs;
A:29.07.2021 “Building in agriculture” Allgäuer Festwoche, Kempten
Rapeseed herbicides
07. – 15.08.2021
P:13.08.2021 Country variety trials: winter rape;
August
32
A:05.08.2021 Money + Credit
Karpfhamer Fest/Rottalschau:
P:20.08.2021 Country variety trials: Grain-GPS and biogas crop Karpfhamer Fest/Rottalschau, Karpfham
33 Große Messe-Sonderveröffentlichung in
A:12.08.2021 rotation 27. – 31.08.2021
der Gesamtausgabe
P:27.08.2021 Country variety trials: Winter barley;
34 Specialized part forest
A:19.08.2021 Preview: Karpfhamer Fest
Country variety trials: Organic rye and organic spelt;
P:03.09.2021 Display platform Rieder Messe, Ried (AT)
35 Country variety trials: Rye and Triticale;
A:26.08.2021 “Building in agriculture” 08. – 12.09.2021
Game keeping
September
P:10.09.2021 Country variety trials: Winter wheat;
36
A:02.09.2021 Grain herbicides; Money + Credit
P:17.09.2021 Country variety trials: Organic wheat;
37
A:09.09.2021 Rapeseed fungicides and growth regulators
P:24.09.2021
38 AOL-tractor test (part 1) Specialized part forest
A:16.09.2021
Copy deadline: 1 day after advertising deadline ■ P: Publication date ■ A: Advertising deadline ■ We reserve the right fo modify topics. 11Dates | Topics (4th quarter)
Issue Dates Topics Specials Trade fairs
P:01.10.2021 AOL-tractor test (part 2); Display platform
39
A:23.09.2021 Building and construction: Poultry “Building in agriculture”
P:08.10.2021
40 Financing of investments
A:30.09.2021
P:15.10.2021
October
41 Agritechnica Preview
A:07.10.2021
P:22.10.2021
42 Horses: Licensing Southern German Coldblood
A:14.10.2021
Agritechnica: Preliminiary Report 1; Display platform
P:29.10.2021
43 News in hop technology; Gallimarkt Report; Horses: “Building in agriculture”;
A:21.10.2021
Licensing Haflinger and Noble blood Haflinger Specialized part forest
P:05.11.2021 Agritechnica: Preliminary Report 2;
44
A:28.10.2021 Money + Credit
P:12.11.2021 Agritechnica: Fair Main Issue; Agritechnica, Hannover
November
45
A:04.11.2021 Food quality of green products 14. – 20.11.2021
P:19.11.2021
46 Judgments from the agricultural law
A:11.11.2021
P:26.11.2021 Display platform “Building in agriculture”;
47
A:18.11.2021 Specialized part forest
P:03.12.2021 Country variety trials: Oats and spring wheat;
48
A:25.11.2021 Corn silage quality
P:10.12.2021 Country variety trials: Spring barley; Breeds appre
49
A:02.12.2021 ciation Fleckvieh/Braunvieh cattle; Limitation for claims
December
P:17.12.2021
50 Country variety trials: Soy
A:09.12.2021
P:23.12.2021 Country variety trials: Silage Maize; Display platform
51
A:14.12.2021 Results of Milk Performance Tests; Christmas edition “Building in agriculture”
P:30.12.2021
52 New Year’s eve edition
A:20.12.2021
Copy deadline: 1 day after advertising deadline ■ P: Publication date ■ A: Advertising deadline ■ We reserve the right fo modify topics. 12Digital issue – Advertising Formats and Rates
Medium Rectangle
Right in the middle instead of being somewhere else
Whether eye-catching island ad or exciting theme integration: the Medium Rectangle is always
fascinating. The presence attracts attention and ensures successful brand communication as well as
lasting advertising impact. Medium Rectangle
(300 × 250)
Specifications
11 Medium Rectangle 300x250 pixel
11 Animated GIF, JPEG or HTML5 as ready-made content container (only with integrated click tag)
11 Single advertising material not larger than 150 KB Medium Rectangle
(300 × 250)
11 Link to the website/product to be delivered
11 Max. animation duration 30 sec.
11 Max. 3 loops
Price 950.– € / month
Video-Ad
Attention-grabbing and user-friendly
The HTML 5 Inpage Player enables the integration of moving images for this special format.
Your video message is delivered with the best possible quality. This enables them to reach the
user on any kind of device, regardless of their situation. In the mobile environment, the video
and sound starts via click-2-play. Video-Ad
Specifications (300 × 250)
11 File formats .mp4, .mov, .wmv, .mpg
11 Delivery of an embedding code or physical video delivery possible
11 Max. 3 minutes running time Video-Ad
(300 × 250)
Price 950.– € / month
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. 13Digital issue - Advertising Rates and Formats Full Page Layer Space for maximum design freedom The Full Page Layer convinces, especially on mobile devices, by one thing above all: its size! It exclusively takes up the entire visible area and thus ensures attention for your advertising message, which will impress and be remembered! Specifications 11 Full Page Portrait (2x3): 300x450 up to 450x675 Pixel Full Page 11 Full Page Landscape (3x2): 450x300 up to 675x450 Pixel Layer Full Page 11 With the Full Page Banner, both animated and non-animated banners can be played Layer 11 Delivery as HTML5 banner or redirects (max. 500 kb) 11 max. animation duration 30 sec. 11 Max. 3 loops 11 Sound on user interaction Price 950.– € / month Out Of Page Enthusiasm through creativity If you want something really special, then Out Of Page is just the right advertising format for You! The creation is adapted to your very personal and individual wishes. Whether machines move from right to left, pop up product images or screen contents slowly build up: The maximum attention of the observer is guaranteed! Please feel free to contact us. Together with you we will develop your creative advertising message. Price on request Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. 14
Online – Display Ads
Standard formats ROS-CPM Targeting-CPM
Desktop
Mobile
Tablet
also possible as Ad Bundle (all readers) (target groups) Halfpage Ad
(300 × 600)
1 Leaderboard (728 × 90 px) ☑ (☑) – Billboard
(900 × 250)
2 Skyscraper (160 × 600 px) ☑ – –
24.– € 40.– €
3 Medium Rectangle (300 × 250 px) ☑ ☑ ☑ 6
4 Mobile Ad (300 × 100 px) – – ☑
Large-size Image Banner
5 Halfpage Ad (300 × 600 px) 5
☑ (☑) –
6 Billboard (900 × 250 px) 33.– € 55.– € ☑ (☑) –
Hockey Stick (728 × 90 + 160 × 600 px) ☑ – – Skyscraper
(120 × 600)
Online video offerings
Leaderboard
Video-Ad (468 × 263 px) 45.– € 60.– € ☑ (☑) – (728 × 90)
1
More formats on request.
(☑) = depending on the device of resolution
Mobile Ad
(320 × 100) 4
Scale of discount
Gross amount > 2,000.– € 5%
> 7,500.– € 10 %
> 15,000.– € 15 %
Medium Rectangle
> 25,000.– € 20 %
(300 × 250) 2
> 50,000.– € 25 %
> 75,000.– € 30 %
3
Medium Rectangle
(300 × 250) 3
Online Rates are valid for campaigns with start from 01.01.2021 15Content & Facebook Advertising
Advertorial Facebook
The advertorial is especially suitable if complex informa- Example Advertorial-Teaser BLW is also on facebook an established name where
tions should be available, which cannot be presented on agricultural content and target groups are the focus on
a banner. your advertising activities. More than 14,500 Fans**
follow our social media activities.
You can place the advertorial on the start page or in one
We share your information with our community:
of the categories.
Advertorial Rates Options Rates
Example Advertorial-Text
4 weeks runtime 950.– €*
Sponsored post
Promotion (optional) 11 Image gallery (up to 15 images)
“Branded Content” on facebook 250.– €* 11 Video (max. 3 minutes) 350.– €
As image-text advert in the 11 Events, links to the website, product
250.– €*
agrarheute-Newsletter presentations etc.
* Rates only in combination with an advertorial
Specifications:
Images
Teaser: Format 3:2 (2,000 × 1,333 Pixel)
Image broad top: Format 5:2 (2,000 × 800 Pixel)
Text (incl. spaces)
Title: max. 60 characters
Teaser-Text: max. 130 characters
Advertorial Text (Recommendation):
1,500 – 2,000 characters
Optional
Linkings:
1 – 2 Links
Images in text:
up to 3 images, format 3:2 (2,000 × 1,333 Pixel)
Online Rates are valid for campaigns with start from 01.01.2021 **Date 26.06.2020 16Online – Newsletter Advertising
Editorial newsletter
Andreas Heidemann
Standard-Newsletter per day 590.– € Media consultant
The subscribers of the BLW-newsletter receive the latest news twice per week via email. Phone +49(0)89 12705-230
With an opening rate of more than 30 % the newsletter enjoys huge popularity and represents andreas.heidemann@dlv.de
an interesting advertising opportunity. ZIP code area Bayern 80 + 81 + 82 + 85 +
Nordrhein-Westfalen + Hessen + Rheinland-
Pfalz + Saarland + PLZ AT 4xxx
Advertising opportunities in the newsletter
Christoph Hofmann
Leaderboard Image-text advert Media consultant
Format: 728 × 90 Pixel Text (incl. spaces): Phone +49(0)89 12705-275
christoph.hofmann@dlv.de
File: static JPG or GIF Title: max 60 characters
ZIP code area Bayern 83 + 84 + 94 + Schleswig-
File size: max 35 kB Teaster text max. 250 characters Holstein + Hamburg + Niedersachsen +
Linking Linking Bremen + Netherlands
Image width 1,868 × 1,400 pixel resolution
Karolin Schiller
Media consultant
Phone +49(0)89 12705-688
karolin.schiller@dlv.de
ZIP code area Bayern 63 + 86 + 87 + 88 + 89 +
Baden-Württemberg + AT all except 4 + CH
Claudia Seltmann
Media consultant
Phone +49(0)89 12705-468
Leaderboard
(728 × 90)
claudia.seltmann@dlv.de
ZIP code area Bayern 90 + 91 + 92+ 93 + 95 +
96 + 97 + Berlin + Mecklenburg-Vorpommern
+ Brandenburg + Sachsen-Anhalt + Thüringen
+ Sachsen
Online rates are valid for campaigns with start from 01.01.2021. 17agrarheute SPEZIAL – Video packages “fairs”
The exclusive vide format at fairs*
Target-oriented addressing of your target group:
11 Short and concise, max. 3.minute interview video
11 Expert supervisors and interviewers
11 Experienced video team: filming, editing and sound recording
11 Link to your company
11 High quality end product
We distribute your video to affiliated target groups Your Video
Wide-ranging distribution of your message through our channels:
11 Publication of the video within our agricultural network:
agrarheute.com – wochenblatt-dlv.de – landundforst.de
Social Media
11 20,000 Video-AdImpressions
11 Social Media – unlimited online
Agrar-Network
11 Your Bonus: Free use of the video for your own purposes
(e.g. on your website, Facebook page, etc.)
Reserve your production date!
* Productions within the framework of the fair.
Dates outside the events only after consultation and with amended prices.
+
Please ask us for a production in your company or on a farm of your choice. 18Please contact us
Head of Advertising Media Consultant Digital Media
Verena Nolten Evelyn Zimdars
Phone +49(0)89 12705-257, verena.nolten@dlv.de Phone +49(0)89 12705-245, evelyn.zimdars@dlv.de
Nicole Danöhl
Key Accounting
Phone +49(0)89 12705-338, nicole.danoehl@dlv.de
Sandra Holleber
Phone +49(0)89 12705-378, sandra.holleber@dlv.de
Ad Management
Thorsten Krull Doris Guschl
Phone +49(0)89 12705-271, thorsten.krull@dlv.de Phone +49(0)89 12705-246, doris.guschl@dlv.de
Hans-Joachim Hecht Karin Haider
Phone +49(0)4524 7030888, hans-joachim.hecht@dlv.de Phone +49(0)89 12705-244, karin.haider@dlv.de
Media Consultant Silke Breuherr
Andreas Heidemann Phone +49(0)89 12705-318, silke.breuherr@dlv.de
Post-code-area Bayern 80 + 81 + 82 + 85 + Nordrhein-Westfalen +
Hessen + Rheinland-Pfalz + Saarland + Post-code-area Austria 4xxx Ad Management Digital Media
Phone +49(0)89 12705-230, andreas.heidemann@dlv.de Leonhard Mayr
Phone +49(0)89 12705-319, leonhard.mayer@dlv.de
Christoph Hofmann
Post-code-area Bayern 83 + 84 + 94 + Schleswig-Holstein + Hamburg +
Niedersachsen + Bremen + The netzerlands
Phone +49(0)89 12705-275, christoph.hofmann@dlv.de
Karolin Schiller
Post-code-area Bayern 63 + 86 + 87 + 88 + 89 + Baden-Württemberg +
Austria all except 4 + Switzerland
Phone +49(0)89 12705-688, karolin.schiller@dlv.de
Claudia Seltmann
Post-code-area Bayern 90 + 91 + 92 + 93 + 95 + 96 + 97 + Berlin + Mecklenburg-
Vorpommern + Brandenburg + Sachsen-Anhalt + Thüringen + Sachsen
Phone +49(0)89 12705-468, claudia.seltmann@dlv.de
202170 ANK
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