Media data 2021 - Bauverlag

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Media data 2021 - Bauverlag
media data 2021
communication solutions for the target group of
architects, craftsmen, planning construction
engineer, building construction companies,
technical equipment in buildings, engineering
offices civil- and road construction

                                 www.COMPUTER-SPEZIAL.de
Media data 2021 - Bauverlag
media brand
                                                                                                                      COMPUTER SPEZIAL

PRINT                                                                   COMPUTER SPEZIAL
1   title portrait                                      page    3       In addition to the subject areas of CAD and AVA/projection software for architects,
T   editorial schedule                                  page    5       engineers and offices within the building trade, COMPUTER SPEZIAL also deals
P   prices                                              page    6       with the area involving hardware and accessories sector. As a supplement to the trade
F   formats and technical advice                        page    8       journals DBZ Deutsche BauZeitschrift, Bauwelt, tab, bauhandwerk and THIS.This
                                                                        journal reaches practically everyone involved in construction planning, such as
                                                                        architects, engineers, companies and institutions.
WEBSITE
1   portrait                                            page   10
N   website traffic                                     page   11
P   prices and forms of advertising                     page   12
F   formats and technical advice                        page   13

NEWSLETTER
1   portrait                                            page   15
N   distribution                                        page   16
T   time schedule                                       page   17
P   prices and forms of advertising                     page   18
F   formats and technical advice                        page   19

    additional benefit digital: online-advertorial      page   21
    additional benefit digital: communication package   page   22               COMPUTER SPEZIAL

INDIVIDUAL
    dice@bauverlag                                      page   23
    bauverlag web seminars                              page   25                                                                 COMPUTER SPEZIAL
                                                                                                                                  Newsletter
    combination discounts                               page   26
    contacts                                            page   27

                                                                                                    www.COMPUTER-SPEZIAL.de

                                                                    2
Media data 2021 - Bauverlag
print
                                                                                             title portrait   1
1 magazine name:   COMPUTER SPEZIAL

2 short profile:   COMPUTER SPEZIAL is published twice a year with a total ‚
                   circulation of 50,000 copies each. As a supplement to the trade
                   journals DBZ Deutsche BauZeitschrift, Bauwelt, tab, bauhandwerk and
                   THIS, the magazine reaches architects, construction
                   workers, civil engineers (planning), contractors, TGA specialist
                   engineers and engineering offices in civil engineering and road
                   construction.

                   The following topics are addressed in COMPUTER SPEZIAL:

                   CAD/Visualization, Project Management, AVA, Building
                   Information Modeling (BIM), digitalization, surveying, awarding,
                   company organization, personnel management, controlling,
                   cost calculation

3 target group:    architects, craftsmen, planning construction engineer, building
                   construction companies, technical equipment in buildings,
                   engineering offices civil- and road construction

The supplement COMPUTER SPEZIAL is delivered with the following host publications:

                                                                                         3
Media data 2021 - Bauverlag
print
                                                                                                                                            title portrait         1
4 publication frequency: 2 issues                                                         14 page analysis: 2019 = 2 issues
                                                                                          total pages:                                          96 pages = 100.0 %
5 magazine format:       200 mm breit x 280 mm hoch                                       editorial section                                     83 pages =     86.5 %
                                                                                          advertising section                                   13 pages =     13.5 %
6 volume/year:           35th volume 2021                                                               including:
                                                                                                        publisher ads                            3 pages =     23.1%
7 sales price:           single copy		 € 25,00
                                                                                                        job vacancies and classified ads         0 pages =      0.0 %
                         Further information is available at www.bauverlag-shop.de.
                                                                                                        bound inserts                            0 pages =      0.0 %
8 organ:                 BVBS Bundesverband Bausoftware e.V.
                                                                                          15 analysis of the content – editorial section:       83 pages = 100.0 %
9 memberships:           IVW (host publications)                                          BIM                                                   13 pages   =   15.7 %
                                                                                          up to date                                             9 pages   =   10.8 %
10 publisher:            Bauverlag BV GmbH                                                controlling                                            9 pages   =   10.8 %
                         Avenwedder Str. 55                                               measurement                                            9 pages   =   10.8 %
                         33311 Gütersloh                                                  project management                                     8 pages   =    9.6 %
                         Germany                                                          digitalisation                                         8 pages   =    9.6 %
                         www.bauverlag.de                                                 AVA                                                    7 pages   =    8.4 %
                                                                                          product                                                6 pages   =    7.2 %
11 editor:               Michael Voss                                                     BVBS                                                   4 pages   =    4.8 %
                                                                                          office software                                        4 pages   =    4.8 %
12 advertising:          Michael Voss                                                     virtual reality                                        3 pages   =    3.6 %
                         Director Market Strategies & Sales
                                                                                          structure                                              2 pages   =    2.4 %

                                                                                          visualisation                                           1 page   =    1.2 %
13 editorial department: Dipl.-Ing. (FH) Marcus Lauster
                         deputy Editor-in-Chief
                         phone: +49 5241 80-74286
                         fax: +49 5241 80-9313
                         e-mail: marcus.lauster@bauverlag.de

                                                                                      4
Media data 2021 - Bauverlag
print
                                                                                                                                                 editorial schedule   T

 issue               date                                                       topics                                                  trade fairs/events

 1/2021              publishing date                                            Digitisation; BIM: Structuring BIM projects in
 March                                                                                                                                  Hybrid-BAU (13.–15.01.)
                     24.03.2021                                                 practice
                                                                                surveying: Virtual worlds and built architecture;
                     editorial deadline                                         project management
                     09.02.2021

                     advertising deadline
                     02.03.2021

 2/2021              publishing date                                            Digitisation: Success factors for the implementation;
                                                                                                                                        DigitalBAU 2022
 October             11.11.2021                                                 BIM: openBIM; AVA: Cost management

                     editorial deadline
                     08.09.2021

                     advertising deadline
                     19.10.2021

The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.

                                                                                                         5
Media data 2021 - Bauverlag
prices, valid from 1st October 2020
                                                                                                                                                                                    print
                                                                                                                                                                                                    P
1     ad sizes and rates (prices in €):                                                                     2   additional charges:

 format                      width x height mm               b/w                              colour            special position:
    2/1 page                      370 x 242             11,350.00                       15,350.00               inside front cover and inside back cover		                              € 720.00
    1/1 page                      170 x 242              6,280.00                        8,350.00               back cover			                                                         € 1,395.00
    3/4 page horizontal           170 x 193              4,800.00                        6,600.00               other prescribed positions:		                                         € 1,395.00
             upright              127 x 242
                                                                                                                colour:
    2/3 page horizontal           170 x 160               4,250.00                          6,080.00            per special colour			                                                 € 1,220.00
    1/2 page horizontal           170 x 123               3,190.00                          4,790.00
             upright               83 x 242                                                                     format:
             juniorpage           126 x 170                                                                     ads bleeding over the printing area, bleed ads:
    1/3 page horizontal           170 x 80                2,130.00                          3,350.00            1/1 page		                                                             € 760.00
             upright               54 x 242                                                                     1/2 page ans smaller                                                   € 420.00
    1/4 page horizontal           170 x 60                1,630.00                          2,830.00
             2-col.                83 x 123                                                                     all charges are discountable
    1/8 page horizontal           170 x 30                  835.00                          2,040.00
                                   54 x 64                                                                  3   discounts:
             2-col.
             1-col.                25 x 242
                                                                                                                Bauverlag combination
 format                                                                                       colour            Combination discount for combining the magazines of Bauverlag.
    advertorial 1/1 page                                                                    8,530.00            Please refer to “combination discounts” on page 26.
    advertorial 1/2 page                                                                    4,790.00
                                                                                                                Loose inserts and technical costs are not discountable.
Millimetre price 1 column for recommendation ads in case of deviation from the above formats: € 6.60.

All prices are subject to statutory VAT. Please find the general terms and conditions at:
www.bauverlag.de/downloads/agbs_en.pdf

                                                                                                        6
Media data 2021 - Bauverlag
print
                                                                                                prices, valid from 1st October 2020   P
4   classified ads:     (not discountable)
                        classified ad						                                  € 6.60
    		                  box number fee						                                 € 50.00
			                     From a print value of 1,100.00 €, your job posting will be
 		                     displayed online at www.COMPUTER-SPEZIAL.de for 4 weeks
 		                     for free.
5   special ad types:   bound Inserts
    		                  2 pages						 € 9,550.00
    		                  4 pages						 € 11,900.00
    		                  (others on request)

			                     discounts as per scale of discount 1 sheet = 1/1 ad page
			                     please supply bound inserts in untrimmed format of 216 mm
                         wide and 286 mm high (four pages and more: folded).

			 required delivery quantity: on request
			 delivery address: 		       westermann druck GmbH
					                           Georg-Westermann-Allee 66
					                           Tor 1 / Name Auftragsbetreuer
					                           38104 Braunschweig
					                           Germany
			  delivery memo:		           „for COMPUTER SPEZIAL issue ...“

			                     We will be happy to provide you with information on other
                        special forms of advertising. Just contact us, we will be pleased
                        to realize your individual customer wishes.

6 contact:              Michael Voss
                        Director Market Strategies & Sales

7 terms of payment:     net invoice value within 30 days following the date of the
                        invoice, VAT ID No. DE 813382417

                        Bauverlag BV GmbH, Gütersloh
                        Sparkasse Gütersloh-Rietberg
                        IBAN: DE46 4785 0065 0018 0329 62
                        BIC: WELADED1GTL

                                                                                            7
Media data 2021 - Bauverlag
formats and technical advice
                                                                                                                                                                       print
                                                                                                                                                                                         F
1 magazine format:              t rimmed: 200 mm wide x 280 mm high;                         6 proof:                     F or all contract-proof ads, digital proofs (with Ugra/FOGRA
                                 untrimmed: 206 mm wide x 286 mm high                                                       media wedge V 2.0) are required. The colour profile is iso
                                                                                                                            coated v2 300%. If no proofs are provided, the publisher
  printing area:                170 mm wide x 230 mm high                                                                   assumes absolutely no liability for colour shifts/variations in
                                4 columns, each43 mm                                                                        the print image.
2 printing and binding methods: Offset printing, adhesive binding
                                                                                              7 data archiving:	All data files sent to us must be copies; for back-up purpo-
3 data transfer:                We accept the following data media: CD-ROM, DVD                                  ses, you should store originals until publication of the
                                Transfer by FTP:          on request                                             respective issue. The documents and indexes must have a
                                By e-mail (up to 10 MB):	order.management@bauverlag.de                          unique order and page designation.
                                                                                                                 If possible, please avoid special symbols, blanks and umlauts
                                For larger volumes of data, please contact:                                       in your data file names. Please ensure that you supply all
                                Elke Stempien, phone: +49 5241 80-2642                                            elements used. This applies particularly to photos/figures
                                                                                                                  and fonts embedded in EPS graphics.
4 data formats:	Please send your ad data as PDF data files with embedded                     	Data are archived; repeats without changes are therefore
                 fonts, CMYK colour space or spot colours and 300 dpi reso-                                       generally possible. However, we do not provide a data
                 lution. Alternatively you can send us an EPS file with fonts                                     guarantee.
                 converted to paths and 300 dpi resolution or a TIFF file in
                 CMYK colour space with 600 dpi resolution.                                   8 guarantee:	The printers working for us can only expose what is stored
	Please note that for open files we may charge editing costs                                               on the data media delivered by you. We cannot accept
                 depending on the work required.                                                            liability for any deviations in texts, illustrations and colours.
	If possible, please use only PostScript fonts from the Adobe
                 or Linotype Library. If you use any other or modified fonts,                 9 contact:                   Elke Stempien
                 please advise us accordingly. For reasons relating to licensing                                           phone: +49 5241 80-2642
                 laws, you may not supply fonts to us. If we do not have the                                               e-mail: order.management@bauverlag.de
                 font used, you must convert the text section concerned into
                 character codes with a graphic program and integrate it as a
                 graphic into your document. In such cases, please consult us.

5 colours:	Please make sure that the colour range always contains
            Cyan, Magenta, Yellow and Black. Colours which do not
            require their own printing block must be marked as four-
            colour separations. Colour mode: CMYK. With RGB, colour
            differences result.

                                                                                          8
Media data 2021 - Bauverlag
formats and technical advice
                                                                                                                                                                         print
                                                                                                                                                                                      F

printing size area

format           1/1 page    2/3 upright   2/3 horizontal   1/2 upright   1/2 JP          1/2 horizontal   1/3 upright   1/3 horizontal   1/4 upright   1/4 horizontal   1/4 2-col.
width x height   170 x 242   112 x 242     170 x 160        83 x 242      126 x 170       170 x 123        54 x 242      170 x 80         40 x 242      170 x 60         83 x 123
in mm

bleed size (additionally 3 mm trim to each side)

format           1/1 page    2/3 upright   2/3 horizontal   1/2 upright   1/2 JP          1/2 horizontal   1/3 upright   1/3 horizontal   1/4 upright   1/4 horizontal   1/4 2-col.
width x height   200 x 280   126 x 280     200 x 187        98 x 280      140 x 200       200 x 140        69 x 280      200 x 93         50 x 280      200 x 72         98 x 140
in mm

                                                                                      9
Media data 2021 - Bauverlag
website
                                                                                              portrait   1
1 website:         www.COMPUTER-SPEZIAL.de

2 short profile:   www.COMPUTER-SPEZIAL.de is an online stage for
                   architects, craftsmen, planning construction engineer, building
                   construction companies, technical equipment in buildings,
                   engineering offices civil- and road construction.

3 target group:    architects, craftsmen, planning construction engineer, building
                   construction companies, technical equipment in buildings,
                   engineering offices civil- and road construction

4 publisher:       Bauverlag BV GmbH
                   contact editorial department:
                   Dipl.-Ing. (FH) Marcus Lauster
                   deputy Editor-in-Chief
                   phone: +49 5241 80-74286
                   fax.: +49 5241 80-9313
                   e-mail: marcus.lauster@bauverlag.de
                   contact digital advertising:
                   Axel Gase-Jochens
                   Head of Digital Sales
                   phone: +49 5241 80-75018
                   fax: +49 5241 80-6066
                   e-mail: axel.gase-jochens@bauverlag.de

                                                                                        10
website
                                                                                                                                                              website traffic   N

1 traffic audit:

2 website traffic:   page impressions:               2,176
		                   visits:                         1,497
		                   unique user:                    1,163
		                   (Source for page impressions and visits: IVW, for unique users: Google Analytics/proprietary information; average per month April 2020 to June 2020)

Source from June 2019 to March 2020: Google Analytics/own reference
Source from April 2020 for page impressions and visits: IVW
Source unique user: Google Analytics/proprietary information

                                                                                             11
website
                                                                                                                                                        prices and forms of advertising                P
1 prices and forms of advertising:
       forms of advertising                                    placement                                       format (pixel, width x height)                   max data size   prices in €/ 4 weeks
          fullsize banner                    complete website, in rotation with max. 2 others                            468 x 60                                 100 kB                200.20
           superbanner                       complete website, in rotation with max. 2 others                            728 x 90                                 100 kB                266.00
            skyscraper                       complete website, in rotation with max. 2 others                           120 x 600                                 100 kB                319.20
         skyscraper sticky                   complete website, in rotation with max. 2 others                           120 x 600                                 100 kB                350.00
          wide skyscraper                    complete website, in rotation with max. 2 others                           160 x 600                                 100 kB                371.00
       wide skyscraper sticky                complete website, in rotation with max. 2 others                           160 x 600                                 100 kB                403.20
              half page                      complete website, in rotation with max. 2 others                            300 x 600                                  100 kB             425.60
          half page sticky                   complete website, in rotation with max. 2 others                          300 x 600                                    100 kB             462.00
         medium rectangle                    complete website, in rotation with max. 2 others                          300 x 250                                    100 kB             371.00
             wallpaper                       complete website, in rotation with max. 2 others                    728 x 90 + 120 x 600                               100 kB             476.00
       expandable wallpaper                  complete website, in rotation with max. 2 others              728 x 90 + 120 x 600 (300 x 600)                         100 kB             532.00
              layer ad                                         homepage                                                400 x 400                                    100 kB           on request
                                                                                                               (with frequency capping)
          situations vacant                                     job market                                              individual                                  100 kB           1,100.00
               microsite                  own navigation within the website, duration 12 weeks                          individual                                  100 kB          6,580.00*
             onlinePLUS                      addition to an existing online article/advertorial                  photos, videos, PDFs                               100 kB             371.00
          online-advertorial                                   see page 21                                              individual                                  100 kB           1,295.00
              ad bundle                    complete homepage, in rotation with max. 2 others                  consisting of fullsize banner,                        100 kB             319.20
                                                                                                           skyscraper and medium rectangle
               billboard                               on all pages except homepage,                                   970 x 250                                    100 kB             532.00
                                                        in rotation with max. 2 others
All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT. *Total price for a period of 12 weeks.
Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 disocunts:			                published within 12 months			             We will be happy to provide you with information on other online special forms of
								advertising. Just contact us, we will be pleased to realize your individual customer wishes.
			 3 months                                 5%
			 6 months 10 %				                                                    Axel Gase-Jochens
			 12 months 15 %				                                                   Head of Digital Sales
								phone: +49 5241 80-75018
3 special advertising formats: additional options				e-mail: axel.gase-jochens@bauverlag.de
			                            wallpaper: coloured, clickable background
			                            30 % additional charge

                                                                                                          12
formats and technical advice
                                                                                                                                                                          website
                                                                                                                                                                                                  F
1 file formats:    JPG, GIF, Flash, HTML-Tag, Redirect-Tag                                         3 delivery deadline:	4 working days prior to beginning of the campaign.
                   weight: max. 100 kB per banner                                                                        These lead times give both of us sufficient time to test the formats and to
                                                                                                                         ensure reliable delivery of the campaign. Otherwise, we can bear no costs
                   Please also provide a medium rectangle for the online advertising                                     for delays caused by late delivery to us.
                   options in order to guarantee optimisation for mobile devices.
                                                                                                                        Please send your materials together with the required meta information:
                   The kB data given for every advertising material are maximum sizes and                               – booked site
                   represent the total sum of all data defined by the advertising materials                             – customer name
                   (including files to be loaded later, sniffer code, images, flash, etc.).                             – order number
                                                                                                                        – target-URL
                                                                                                                        – booking period
                                                                                                                        – advertising format
                      F or detailed information please see our spec sheet:                                             – motif name
                       www.bauverlag.de/downloads/spec-sheet-online.pdf                                                 – contact person for inquiries

                   You get a reporting about ad-impressions and ad-clicks after                    4 contact person:    If you have any technical queries, please contact:
                   campaign end.
                                                                                                                        Elke Stempien
2 delivery address:	Please send the ad media for your campaign to                                                      phone: +49 5241 80-2642
                     order.management@bauverlag.de                                                                      e-mail: order.management@bauverlag.de

                                                                                              13
website
                                                                                                                      formats and technical advice    F

advertising forms

fullsize banner                  superbanner                       skyscraper               wide Skyscraper   half Page              billboard
468 x 60                         728 x 90                          120 x 600                160 x 600         300 x 600              970 x 250

                                                                                                                                     format
                                                                                                                                     width x height
                                                                                                                                     in pixel

medium rectangle                 wallpaper                         expandable wallpaper     layer ad          ad bundle
300 x 250                        728 x 90 + 120 x 600              728 x 90 +               400 x 400         468 x 60
                                                                   120 x 600 (300 x 600)                      120 x 600

Please consider our information on data formats and programming.
                                                                                                              300 x 250

                                                                                           14
newsletter
                                                                                                          portrait   1
1 name:                  COMPUTER SPEZIAL newsletter
2 short profile:         The COMPUTER SPEZIAL newsletter informs architects,
                         craftsmen, planning construction engineer, building
                         construction companies, technical equipment in buildings,
                         engineering offices civil- and road construction per E-mail about
                         news from the industry. Latest news and product novelties, as well
                         as professional articles from the print edition keep the target group
                         up to date 3 times a year.

3 target group:          architects, craftsmen, planning construction engineer, building
                         construction companies, technical equipment in buildings,
                         engineering offices civil- and road construction

4 publication frequency: 3 x times a year
5 publisher:             Bauverlag BV GmbH
                         contact editorial department:
                         Dipl.-Ing. (FH) Marcus Lauster
                         deputy Editor-in-Chief
                         phone: +49 5241 80-74286
                         fax: +49 5241 80-9313
                         e-mail: marcus.lauster@bauverlag.de
                         contact digital advertising:
                         Axel Gase-Jochens
                         Head of Digital Sales
                         phone: +49 5241 80-75018
                         fax: +49 5241 80-6066
                         e-mail: axel.gase-jochens@bauverlag.de

                                                                                                 15
newsletter
                                                                                          distribution   N
1 recipients:    The COMPUTER SPEZIAL newsletter reaches architects, craftsmen,
                 planning construction engineer, building construction companies,
                 technical equipment in buildings, engineering offices civil- and
                 road construction.

2 circulation:   14,029 recipients
                 openingrate gross: 47.21%
                 openingrate net: 19.87%
                 (source: Inxmail; average per month July 2019 until June 2020)

                                                                                    16
newsletter
                                                         time schedule       T

newsletter   publication date        booking deadline   trade fairs/events

 1/2021         08.01.2021              22.12.2020            BAU

 2/2021         23.03.2021              15.03.2021

 3/2021         10.11.2021              02.11.2021       DigitalBAU, 2022

                                17
newsletter
                                                                                                                                     prices and forms of advertising            P
1 prices and forms of advertising:
        forms of advertising                      placement                           format (pixel, width x height)               max data size       prices in €/newsletter
           fullsize banner                          content                                       468 x 60                            20 kB                      755.00
             skyscraper                       next to the content                                120 x 600                            20 kB                      965.00
          wide skyscraper                     next to the content                                160 x 600                            20 kB                    1,080.00
         medium rectangle                           content                                      300 x 250                            20 kB                    1,080.00
                text ad                             content                            headline up to 50 characters                   20 kB                      910.00
                                                                                       + text up to 500 characters
                                                                                               (incl. spaces)
                                                                                       + 1 image (275 x 255 pixel)
                                                                                                   + link
          text ad premium                 1. text ad in the newsletter,                headline up to 50 characters                   20 kB                   1,045.00
                                                    content                            + text up to 500 characters
                                                                                               (incl. spaces)
                                                                                       + 1 image (275 x 255 pixel)
                                                                                                   + link
          situations vacant                         content                            headline up to 50 characters                   20 kB                     520.00
                                                                                       + text up to 500 characters
                                                                                               (incl. spaces)
                                                                                       + 1 image (275 x 255 pixel)
                                                                                                   + link
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts: published within 12 months

                  3 times          5%

                                                                                                    18
newsletter
                                                                                                       formats and technical advice   F
1 file formats:     JPG or static GIF, max. 20 kB (without animation)

                      For detailed information please see our spec sheet:
                      www.bauverlag.de/downloads/spec-sheet-online.pdf

2 formats:          HTML or text
3 delivery address:	Please send the ad media for your campaign to
                     order.management@bauverlag.de
4 delivery date:    4 working days prior to beginning of the campaign.
                    These lead times give both of us sufficient time to test the formats and to
                    ensure reliable delivery of the campaign. Otherwise, we can bear no costs
                    for delays caused by late delivery to us.

                    Please send your materials together with the required meta information:
                    – customer name
                    – booked newsletter
                    – order number
                    – target URL
                    – contact person for inquiries

                    Reporting: On request you will get a reporting about the recipients/
                    opening rate and ad-clicks.

5 contact person:   If you have any technical queries, please contact:
                    Elke Stempien
                    phone: +49 5241 80-2642
                    e-mail: order.management@bauverlag.de

                                                                                                  19
newsletter
                                                                               formats and technical advice                        F

format
width x height
in Pixel

fullsize banner   skyscraper   wide skyscraper    medium rectangle   text ad                        text ad premium
468 x 60          120 x 600    160 x 600          300 x 250          headline up to 50 characters   headline up to 50 characters
                                                                     + up to 500 characters         + up to 500 characters
                                                                     (incl. spaces)                 (incl. spaces)
                                                                     + 1 image (275 x 255 pixel)    + 1 image (275 x 255 pixel)
                                                                     + link                         + link

                                                 20
additional benefit digital
                                                                                        online-advertorial

online-advertorial

Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-­advertorial.

The online-advertorial comes with a comprehensive 4-week
communications package consisting of the following components:

•   ermanent online posts on www.COMPUTER-SPEZIAL.de
   p
   (these remain accessible via the search function after the 4-week period
   has expired)
• medium rectangle with placement across the entire website as a teaser
   with a link to the online post
• text ads in COMPUTER SPEZIAL newsletter with a link to the online post

price: 1,295.00 € plus VAT.

                                                               21
additional benefit digital
                                                                                                           communication package

Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.

 online branding package                                           crossmedia product advertising package

 half page ad on                    wide skyscraper in             online-advertorial on                1/2 page advertorial or
 www.COMPUTER-SPEZIAL.de            COMPUTER SPEZIAL               www.COMPUTER-SPEZIAL.de              advert in the print edition
                                    newsletter                     (for services see previous page)     of COMPUTER SPEZIAL

 duration: 4 weeks                                                 duration: 4 weeks
 price: 1,355.04 € plus VAT.                                       price: 5,476.50 € plus VAT.

We can put together further packages with appropriate digital and print formats upon request.

                                                           22
The In-House Agency at Bauverlag

             “We offer full-service project management for publications
                     and events in the construction industry”

As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
dice@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.

We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies.                                                          Rainer Homeyer-Wenner
                                                                                  Head of agency
What makes us unique?                                                             +49 5241 802173
 Competent content: our construction expertise                         rainer.homeyer-wenner@bauverlag.de
 We know the target groups
 The extensive Bauverlag network

                                                              23
Our services

Print                      Digital                Events
 Customer magazines        Web design             Industry events

 Staff magazines           Landing pages          Conferences

 PR                        Websites               web seminars

 Property reports          Digital storytelling   Excursions

 Technical articles        Apps                   Architecture trips

 Case studies              Newsletters            Awards

 White papers              Video/moving images    Event apps

 Books                     Customer magazines     Advertising

visit us at:          dice.bauverlag.de
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Direct customer contact: with our web seminars!

Web seminars are an effective tool to establish and maintain strong customer relationships.

The benefits are perfectly obvious:
» Gain new customers and valuable, qualified leads.
» Get your target group involved, engage your audience in direct dialogue.
» You choose an interesting topic, invite guest speakers and prepare your own talk withsupporting charts.
» Design your interactive online presentation
» Strengthen your brand and marketing message with a web seminar

As a media company and event organizer with the appropriate infrastructure,
we can actively support you from providing advice, organizing and executing
your web seminars, to facilitation by our Editor in Chief.

Basisprice: 5,900.00 € no agency commission discounts, plus VAT
Interested?
We are happy to advise and inform you!

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combination discounts

By booking several of theses magazines take advantage of a        conditions:
combined discount with the Bauverlag Combination:                 Minimum four adverts in two or more magazines.
                                                                  Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
                                                                  staggered repeat discount
AT MINERAL PROCESSING Worldwide                                   from 4 adverts........................................................................ 3 % discount
bauhandwerk                                                       from 6 adverts........................................................................ 5 % discount
Bauwelt                                                           from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL                                                 from 18 adverts...................................................................... 15 % discount
                                                                  from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ                                                    from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL                                                  quantity scale
dach+holzbau                                                      from 4 pages.......................................................................... 5 % discount
DBZ Deutsche BauZeitschrift                                       from 6 pages........................................................................ 10 % discount
                                                                  from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
                                                                  from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell                                           from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International
ZKG CEMENT LIME GYPSUM                                                  Please note: the discount scales listed here replace the
                                                                         scales in the respective rate cards of the magazines.

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contacts

Bernd Fenske                                Ralf Kirchgessner                           Paola Pedevilla
Key Account Manager                         Senior Sales Manager                        agency abroad Italy
phone: +49 89 24440-7344                    phone: +49 5241 80-2362                     Ediconsult Internazionale S.r.l.
e-mail: bernd.fenske@bauverlag.de           fax: +49 5241 80-6066                       Piazza Fontane Marose, 3
                                            e-mail: ralf.kirchgessner@bauverlag.de      16123 Genova
                                                                                        phone: +39 010 583684
                                                                                        fax: +39 010 566578
                                                                                        e-mail: costruzioni@ediconsult.com

Axel Gase-Jochens                           Andreas Kirchgessner                        Erdal Top
Head of Digital Sales                       Key Account Manager                         Key Account Manager
phone: +49 5241 80-75018                    phone: +49 5241 80-2322                     phone: +49 5241 80-2179
fax: +49 5241 80-6066                       fax: +49 5241 80-6066                       fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de      e-Mail: andreas.kirchgessner@bauverlag.de   e-mail: erdal.top@bauverlag.de

Marc Jouanny                                Christiane Klose                            Narin Yelman
agency abroad                               Sales Manager Job Market                    Sales Manager
France, Belgium, Luxembourg                 phone: +49 5241 80-2716                     phone: +49 5241 80-2344
International Media Press & Marketing 16,   fax: +49 5241 80-6066                       fax: +49 5241 80-6066
rue Saint Ambroise, 75011 Paris             e-mail: stellenmarkt@bauverlag.de           e-mail: narin.yelman@bauverlag.de
phone: +33 1 43553397
fax: +33 1 43556183
mobile: +33 608 975057
e-mail: marc-jouanny@wanadoo.fr

   We will support your mediaplannings – just give us a call or send us an e-mail!
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