MEDIA KIT 2020 INDUSTR.com - the industry ecosystem - publish-industry
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2020 INDUSTR.com – the industry ecosystem
„Content-2-Conversion“ INDUSTR.com turns your content into business contacts! With over 3,000 participating industrial suppliers and 800,000 industry decision-makers as annual users, INDUSTR.com is the relevant industry ecosystem for German speaking market. With over 25 years of publishing expertise and industry know-how, INDUSTR.com comprehensively aggregates editorially selected content from automation, the process industry, energy technology and electronics development, thus generating reach and relevant attention: Every month Industry decision-makers call up more than 130,000 articles, news reports, videos and white papers that support them in their purchasing processes. INDUSTR.com thus generates over 50,000 hours of attention for your industry topics every year. Who reads what, when, how often and how long? INDUSTR.com-Who-visited tracks individual user behaviour throughout, starting with our newsletter subscribers, and identifies the topic interests of INDUSTR.com users: Who reads what, when and for how long? The information gained with regard to topic interest and purchase decision processes of users serves as a basis for further marketing and sales campaigns. As a supplier, you can become part of INDUSTR.com and use this service for your integrated marketing & sales approach with one of our INDUSTR.com packages. In addition, classic reach formats such as banners and content marketing modules as well as modules for lead generation with white papers and webinars are available. Use the content and reach of INDUSTR.com now to fill your sales funnel with audience & customer journey data.
IN DU STR. COM – PA C K A G E S
I N D U S T R . c o m tur ns your c ontent into b usi n e ss co n ta cts
ESSENTIAL PROFESSIONAL LEAD CAMPAIGN
Gain coverage & branding Use additional data mining as a basis Convert your content professionally
awareness in the industr y for your business development into leads
essential functions: in addition to ESSENTIAL:
in addition to PROFESSIONAL:
Coverage Content
✓ 800,000 Industry decision-makers from ✓ Content publications INDUSTR.com Design your individual INDUSTR.com lead campaign in
60,000 companies per year max. 12 publications/year consultation with our campaigning experts.
✓ 3,000 Industry Suppliers ✓ Content Publications Newsletter Content & Publishing Know-How
✓ 3 million newsletter audience per year max. 12 publications/year
The INDUSTR.com editorial team will prepare your
Brand Awareness ✓ Express mailbox to the INDUSTR.com newsdesk
content person-specific and thus increases the
✓ Company logo on INDUSTR.com SEO effectiveness in your relevant target groups. INDUSTR.
✓ Company landing page on INDUSTR.com ✓ Editor com achieves more than 15 million search impressions
Content ✓ Keywords on Google every year.
✓ Content Clipping ✓ Backlinks Lead & Conversion Expertise
✓ Content Publications on INDUSTR. com Analytics Our campaigning experts plan your individual
max. 4 publications/year ✓ Advanced Analytics campaign along the customer journey of your clients.
Analytics Data Mining With experience, a consistent orientation towards the
✓ Success-Monitoring ✓ Who Visited-Tracking sales funnel and systematic lead nurturing,
✓ Brand & Content Views ✓ Identified Companies INDUSTR.com achieves maximum conversion rates for
✓ Identified Users you from the first touch point to the qualified lead with
Support
opt-in.
✓ Support via e-mail
Conversion & Leads
✓ Set up & maintenance service Market access
✓ Initial-Leads
With over 3 million active contacts annually, the
Support Ecosystem – media brands, events & networks –
✓ Support via phone focuses on the entire manufacturing industry:
✓ Content- & Analytics Support
✓ Mechanical & Plant Engineering ✓ Chemistry & Pharma
✓ Training:
✓ Industrial Automation ✓ Plastic industry
INDUSTR.com-Analytics-Dashboard
✓ Electronics & Electrical Engineering ✓ Food & Beverage
per year per year / per month ✓ Bio- & Environmental Technology ✓ Energy & Power
990 EUR 3,990 EUR / 375 EUR On demand
3
A D VERTISI NG F ORM S , RAT E S & D ATA
DIGITAL MARKETING PACKAGE RATE PAGE CONTENT MARKETING ON INDUSTR.COM RATE PAGE
Power Publishing, Success Monitoring, Cover image sponsoring
3,990.– 3
NEW: Who Visited Cover picture on the homepage of the Web-Magazine, incl. promotion of the 2,550.– 11
sponsoring in 3 newsletters, 1 month presence in the head area
LEAD GENERATION RATE PAGE
Image sponsoring: Product of the month
Whitepaper Basic/Full 1,930.–/2,540.– 5 Image gallery with 3-5 images, incl. promotion in 3 newsletters, 1 month 1,840.– 11
Webinar 8,150.– 6 feature on the homepage
INDUSTR. HIGHLIGHTS & week-NEWSLETTER RATE PAGE Text promotion: Storyboard
Article about success story/best-practice incl. promotion in 3 newsletters, 1 1,430.– 11
Sponsored Post month feature on the homepage
990.– 7
Text Image Promotion
Video promotion: Corporate or product clip
Sponsored Post „Survey“ 1,990.– 8 Publication & marketing of your video incl. promotion in 3 newsletters, 1 1,840.– 11
Super Banner 990.– 7 month feature on the homepage
Surcharge - for placement (1st or 2nd place) plus 110.– 7
BANNER FORMATS RATE PAGE
Surcharge - for trade fair month plus 200.– 7
Full Banner 910.– 12
TRADE FAIR VIDEO RATE PAGE
Super Banner 910.– 12
DIE ROTE COUCH (video + promotional package) 2.240,– 9
Skyscraper / Wide Skyscraper 910.– 12
DIE ROTE COUCH voice over scoring 1.010,– 9
Medium Rectangle 910.– 12
DIRECT MAILING RATE PAGE
Halfpage Ad 1,420.- 12
Single-E-Mail-Shot
1.20/recipient 10 Billboard Ad 1,420.- 12
(Min. 5,000 recipients)
Rate in EUR, plus VAT.
D ATA F O R NEWSLETTER D ATA F O R C O N T E N T M A R K E T I N G F O R M AT S O N I N D U S T R . c o m
For newsletter a hyperlink can be placed in the banner or text ad. Please send your data two weeks before publication by e-mail to: sales@publish-industry.net. Please send graphic documents
as gif or jpg files in RGB colour mode.
• Graphic banner documents in the newsletter:
• Please e-mail your banner materials as gif or jpg format in RGB colors with 728 x 90 pixel
D ATA F O R B A N N E R F O R M AT S O N I N D U S T R . c o m
to sales@publish-industry.net
• Only static banners
Please send your data one week before publication by e-mail to: sales@publish-industry.net. Please send graphic documents
as gif or jpg files in RGB colour mode (in the specified banner size). Max. Banner file size: 40 KB. The target link must be
• Maximum banner file size: 40 KB
named for each banner and each text ad.
• For Sponsored Post please provide:
• Text with approx. 500 characters incl. spaces
• Headline approx. 40 characters
• Overline 30 characters
• Teaser max. 160 characters
• Picture landscape fomat with 180 dpi resolution
• Key words
• Please provide target URL together with the banner or text ad.
4
WH I TEPAP E R
Generate verified data from prospects as a basis for customer acquisition
BASIC FULL
1 Month Feature on Homepage INDUSTR.com 1 Month Feature on Homepage INDUSTR.com
12 months presence on INDUSTR.com 12 months presence on INDUSTR.com
2 Sponsored Posts in week Newsletter 2 Sponsored Posts in week Newsletter
max. 25 Leads Basic max. 25 Leads Full
additional Leads: 30,– per Lead additional Leads: 50,– per Lead
lead size lead size
✓ first name, name ✓ first name, name
✓ e-mail & permission ✓ e-mail & permission Mini Campaign
✓ company ✓ company WHITEPAPER
✓ adress information
✓ telefon & permission Advantages
✓ branche
✓ company size - up to 25 leads
✓ jobtitel - high credibility
- Award as an expert who deals with the current
1,930.– 2,540.– problems in the industry
- Highly qualified target group
Rates in EUR plus VAT
- Prompt lead report (3 days after the newsletter
is sent out)
5
WEB I NARS
Generate and develop leads - our target groups, your participants, qualified leads for your company
Webinars are suitable for bringing your products closer to a qualified professional audience. They impart specific know-how, underline the professional competence of your company and create platforms for inter-
active exchange with the target group. Webinars provide you with immediately measurable benefits in the form of qualified leads!
Product scope
- Live webinar with professional moderation by publish-industry editors
- Transmission of max. 80 leads, suitable for direct CRM import
- Download presentation and whitepaper during the webinar
- 8-week online presence of the webcast on INDUSTR.com with unlimited number of downloads
- 6-week promotion to win participants
- Webcast including all rights
Promotion
- 1 e-mail invitation to 5,000 relevant and qualified users of the respective target group
- 2 Sponsored Post (text/picture message) in our week newsletters
Webinar Package
Services 8,150.- EUR
- Creation of a webinar landing page on INDUSTR.com incl. registration page
Benefits
- Participant management with e-mail invitations, confirmation and reminders
- Professional moderation and briefing of your speaker - up to 80 Leads
- Integration of 3 flash surveys during the webinar - Content and sales-optimized consulting
- Detailed evaluations for the conception of your webinar
- Cost advantages compared to classical
events
- Access to potential customers
Lead generation made easy:
You set the topic, we take care of your successful webinar!
ON AIR
@
1. Theme & Set-up 2. Promotion 3.Technical check 4. Live Webinar 5. Participant communication 6. Leads & Evaluation
We advise you on the content 4-6 weeks before the appointment we Don’t be afraid. We go through Let’s go together with your We send the webinar recording You will receive up to 80 leads
of the webinar preparation and market your webinar to our readers the process with your speaker speaker! Our moderator from the to the participants. and webinar reporting for your
take over the technical imple- and address qualified decision-makers online in peace. editorial department welcomes sales process.
mentation. in the industrial markets of automa- your participants, conducts your
tion, electrical engineering, electronics, survey and controls the question
energy and process technology. chat.
6
N EW SLETT E R
We offer a total of five different newsletters for your newsletter marketing.
A&Dweek E&Eweek Energy4.0week P&Aweek INDUSTR-Highlights
Automation & Digitalisierung Entwicklung & Elektronik Energie. Technik. Industrie. Prozessdigitalisierung & Automation The reader favorites of the week
Trends & innovations along the entire Trends & Developments in the Innovative techniques and Technological developments from the The best & most read
automation value chain Electronics Industry sustainable strategies for the disciplines of process technology and News of the week in a newsletter
Digitisation of the energy industry process automation
and energy technology
8,511 subscribers 9,500 subscribers 8,100 subscribers 8,200 subscribers 18,000 subscribers
Readers: Readers: Readers: Readers: Readers:
Decision makers in machine & Decision makers in Decision-makers in industry, Decision makers in the Decision makers in industry, particularly
plant construction and in production development & electronics municipal utilities and private process industries in the electrical engineering/electronics,
automation energy suppliers plant & mechanical engineering, ICT, au-
tomotive & vehicle construction, metal
production & processing, energy supply,
chemical/pharmaceutical/plastics/
rubber, food & beverages sectors
Dispatch Day: Tuesday Dispatch Day: Monday Dispatch Day: Tuesday Dispatch Day: Monday Dispatch Day: Friday
Possible advertising formats: Sponsored Post, Sponsored Post „Survey“, Banner
7
C O N TENT M AR KE T IN G FOR M AT: S P O N S O R E D P O S T “ S U RVEY”
Understanding the market & customers better, recognizing the wishes & needs of the target group.
THE MEDIA FORMAT - SPONSORED POST “SURVEY”
We will place your desired online survey as part of an attractive text/image report in one of our weekly Week
Newsletters. You reach the qualified target groups of our media brands A&D, E&E, P&A or Energy 4.0 and benefit
from the attention of the registered recipients.
SERVICE PACKAGE
- 5 questions (multiple choice, 1 open text question possible)
- Professional support in formulating the questions
- Creation of your online survey and the text/image display by our Value Manufacturing
- Placement of the sponsored post “Survey” incl. survey link in the newsletter
- If you wish, you can also use the link to the survey in your communication media
(customer newsletter, customer mailing)
- Professional and detailed evaluation of the results (Powerpoint and/or Excel) complete format
incl. placement
1,990.- EUR
Benefits
- Professional and detailed evaluation of the results
- Understand customers and/or market better
- Identifying the wishes and needs of the target group
- Use insights to optimize your product portfolio,
customer interfaces or sales processes
1 2 3 4 5 6
Theme & Set-up What would you like to know? Week Issue Creation & Release Mailing Evaluation
We advise you on the content Ask up to 5 multiple-choice We recommend the appropriate As soon as you forward your Your survey will be eye-catching in The answers of the readers are
of the preparation of the questions and take the oppor- week newsletter for your topic. questions to us, we will create our Week-Newsletter and sent it to automatically evaluated and
survey and take over the tunity to include an open-ended the survey and send you a test our registered readers. made available to you digitally as
technical implementation. text question. link. PowerPoint or Excel files.
8
DIE ROTE COU CH – T E CHNO LO G Y TA LK S O N P R O D U C T S THAT M OVE
publish-industry invites: Present your product highlight in a 90-second video interview
VIDEO PRODUCTION
- Recording of the video interview in the live atmosphere of the respective trade fair directly at your fair booth.
Total duration at your booth approx. 30 minutes - incl. preliminary discussion, interview with recording and photos.
Nothing needs to be prepared at your booth.
- Editing & provision of the finished video interview including all rights of use.
- Optional: English Voice Over (additional costs: EUR 1.010,-).
MEDIA SERVICES
- Social Media: Timely availability of the video interviews on Youtube.
- E-mail Newsletter: Special e-mail distribution to qualified readers of the thematically appropriate magazine:
A&D, E&E, Energy 4.0 and P&A in the immediate aftermath of the fair.
- Print: Product presentation from video interview as message with text and picture in the magazine or as special
supplement „DIE ROTE COUCH“ in the magazine.
- Online: Placement of the video interview on INDUSTR.com for 12 months.
PACKAGE PRICE
The videos of DIE ROTE COUCH are published on: 2,240.- EUR
https://www.youtube.com/publishindustry Benefits
https://www.INDUSTR.com
- finished video incl. all rights of use
- Live atmosphere at your fair booth
- Cross-media marketing –
Print, Digital & Social Media
Fairs 2020 with DIE ROTE COUCH
Fair Date Print publication Newsletter recipients
E-World 11. - 13.02.2020 Energy 4.0 Q2 (PD: 17.04.20) 10.000
Hannover Messe 20. - 24.04.2020 A&D 06.2020 (PD: 6.5.20) 22.000
electronica 10. - 13.11.2020 E&E 01.2021 (PD: 2.21) 10.000
SPS 24. - 26.11.2020 P&A 01.2021 (PD: 2.21) 22.000
9
S INGLE-E-MAIL -SHOT
Your direct contact to our readers
CONCEPT
- The Single-E-Mail-Shot is a personalized e-mail direct mailing to qualified readers of a publish-industry media brand.
- The dispatch takes place as „editorial recommendation“. The recipients trust the well-known media brand as the sender of the single e-mail shot.
- The optical design of the mailing is based on the look and feel of the respective media brand and ensures recognition by the recipient.
- The text of the Single E-Mail Shot shall not focus too much on advertising in order to maintain credibility among readers.
However, text formulation is the responsibility of the customer.
Av. Opening Rate: 49%; Av. Click Rate: 30%
TECHNICAL DETAILS
- Text in Word format with suitable formatting (paragraph formatting, text formatting); max. length: 1650 characters incl. blanks
- Headline, max. length: 120 characters incl. blanks
- E-mail subject line, max. length: 80 characters incl. blanks
- 1 image 72 dpi in jpg format (width 620 pixels). Please do not only use your company logo here, as the image shall act as an
Circulation:
“eye catcher” to draw the readers’ attention. The logo can be positioned in the image. The final image size in the mailing may vary and will be Minimum 5,000 recipients
optimized according to the text layout. 1.20 EUR/recipient
- 5 links max. with indication of target link (hosting managed by customer!); PDF attachments NOT possible.
- Specimen e-mail addresses for the mailing
Benefits
Please send all data at least two weeks before sending to sales@publish-industry.net - direct, personal contact with the target
group combined with reader confidence in
the media brand
- outstanding resonances
It‘s that simple:
@
1.Date Determination 2. Creation 3. Release 4. Mailing 5. Evaluation
We recommend the appropriate At the latest 2 weeks before As soon as you forward your data The single e-mail shot is sent Two weeks after dispatch you will be
time slot for your topic. mailing date we need your text and a to us, we will create the mailing and send to a target group of our registered provided with the evaluation of the mailing.
suitable picture. you a test link. readers.
10IND USTR. c o m – CON T E N T M A R K E T I N G F O R M AT S & D ATA
IMAGE SPONSORING: TEXT PROMOTION: VIDEO PROMOTION:
COVER IMAGE SPONSORING
PRODUCT OF THE MONTH STORYBOARD CORPORATE OR PRODUCTCLIP
DESCRIPTION Cover picture with linked title report on Picture gallery of an interesting Article on a success story/ Presentation of an interesting
homepage of a web magazine product/a successful product line best practice example based on product/a successful product line in
based on supplied product views delivered content the form of a delivered video
and data contribution
SCOPE
IMAGES Start image (for page view) of the
slide image gallery of the header area 3 - 5 supplied Images 1 - 2 supplied Images approx. 3 minutes runtime
and approx. 3-5 supplied images.
CONTENT Item delivered; 5,000-8,000 characters Captions for each image Supplied article; Supplied video clip
approx. 3000 characters
MEDIA PERFORMANCE / DURATION:
DURATION - 1 month feature in head area - 1 month feature on the home page - 1 month feature on the home page - 1 month feature on the home page
- 12 months articles in content - 12 months picture gallery in content - 12 months articles in content area, - 12 months picture gallery in
area and company channel area, media library and company media library and corporate channel content area, media library and
channel company channel
PROMOTION Sponsored Posts in Week Newsletter (inclusive)
OTHERS
EXCLUSIVITY × × × ×
PROMOTION MARKING ✓ ✓ ✓ ✓
AVAILABLE FOR WEB MAGAZIN ✓ ✓ ✓ ✓
AVAILABLE FOR INDUSTR × ✓ ✓ ✓
RESPONSIVE DESIGN ✓ ✓ ✓ ✓
RATES (IN EURO PLUS VAT) 2,550 € 1,840 € 1,430 € 1,840 €
Please send your data two weeks bevor publishing by mail to: sales@publish-industry.net. Please send graphic documents as gif or jpg files in RGB colour mode.
11IND USTR. c o m – B AN N E R F O R M AT S & D ATA
SKYSCRAPER /
FULL BANNER SUPER BANNER MEDIUM RECTANGLE HALFPAGE AD BILLBOARD AD
WIDE SKYSCRAPER
DESCRIPTION The full banner is placed The super banner is placed Skyscrapers are placed The Medium Rectangle is By integrating the large The billboard ad is positioned
in the header area of a in the header area of a prominently and close to placed prominently in the halfpage ad into the right directly under the navigation
web magazine. web magazine. content on the right edge of right content column of column of the content area, of a web magazine and can
the screen. all overview pages. the view is quickly directed extend across the entire
to your advertising message. content width.
FORMAT:
SIZE (IN PIXEL) 468 x 60 728 x 90 120 x 600 / 160 x 600 300 x 250 300 x 600 620 x 160
DATA FORMATS JPEG, GIF, HTML5, FLASH (Not IOS-enabled)
MEDIA PERFORMANCE/DURATION:
DURATION 1 Month 1 Month 1 Month 1 Month 1 Month 1 Month
Head area, Head area,
PLACEMENT rotational rotational rotational rotational
rotational rotational
VISIBILITY (SHARE OF VOICE):
HOME PAGE ✓ ✓ ✓ ✓ ✓ ✓
ARTICLE DETAIL PAGES × × × × × ×
NAVIGATION/BROWSE PAGES ✓ ✓ ✓ ✓ ✓ ✓
SEARCH-/HIT PAGES ✓ ✓ ✓ ✓ ✓ ✓
COMPANY CHANNELS × × × × × ×
DOWNLOAD-OVERLAY × × × × × ×
OTHERS:
EXCLUSIVITY × × × × × ×
PROMOTION MARKING ✓ ✓ ✓ ✓ ✓ ✓
AVAILABLE FOR WEB-
✓ ✓ ✓ ✓ ✓ ✓
MAGAZIN
AVAILABLE FOR INDUSTR ✓ ✓ ✓ ✓ ✓ ✓
RESPONSIVE DESIGN × × × × × ×
RATES (IN EURO PLUS VAT) 910.- 910.- 910.- 910.- 1,420.- 1,420.-
Please send your data one weeks bevor publishing by mail to: sales@publish-industry.net. Please send graphic documents as gif or jpg files in RGB colour mode (in the specified banner size).
Max. Banner file size: 40 KB. The target link must be named for each banner and each text ad.
12Why is publish-industry the right partner for the market approach?
The close-meshed network deep in the industry as well as 25 years of know-how in dealing with content for high-tech markets build the solid foundation for a suc-
cessful market approach in the industry.
Industry database in the key sectors
100,000 qualified readers I 68,000 email recipient I >700,000 unique user p.a.
Industry expertise & established media/platforms
Media: 4 Magazine brands with newsletters (A&D, E&E, Energy 4.0, P&A)
Web: 2 web platforms INDUSTR.com & INDUSTRY-forward.com with newsletters
Events: INDUSTRY.forward Summit & 6 networking events
Publishing, Methodology & Process Expertise
Ability and knowledge of the instruments and processes of modern, digital and analogue
communication, including publishing, webinar, whitepaper creation and event design.CONTACT
Saskia Albert Klement Bezdeka Beatrice Decker Caroline Häfner Andy Korn
Director Sales E&E Junior Key Account Manager Director Sales P&A Director Sales A&D Head of Sales
Phone +49.151.582119-18 Phone +49.151.582118-99 Phone +49.151.582119-13 Phone +49.151.582119-14 Phone +49.151.582119-33
s.albert@publish-industry.net k.bezdeka@publish-industry.net b.decker@publish-industry.net c.haefner@publish-industry.net a.korn@publish-industry.net
Mirjam Holzer Isabell Diedenhofen Ilka Gärtner Florian Arnold
Junior Key Account Manager Solution Sales Inside Sales Account Manager/Inside Sales Inside Sales
Phone +49.151.582119-17 Phone +49.151.582119-38 Phone +49.151.582119-21 Phone +49.151.582119-32
m.holzer@publish-industry.net sales@publish-industry.net sales@publish-industry.net sales@publish-industry.netYou can also read
