Mastercard Data & Services CardLinx Conference
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mastercard Data & Services CardLinx Conference
JUNE 2019
Mastercard is working with clients to augment their
innovation and supercharge their digital transformation
all with the intent of driving a better consumer experience.
We unleash specialised teams consisting of the best
designers, loyalty product experts and technologists to
deliver ground-breaking next-generation experiences
across all digital consumer touchpoints.
JUNE 2019
Future payment & card linking will be across a set of products globally
Voice, AR, VR, Smart home, wearables, Owned identity, biometrics,
headsets, gaming cars, b2b IOT networks identity of things
NEW INTERNET CYBER &
INTERFACES OF THINGS INTELLIGENCE
ARTIFICIAL NEW STRATEGIC
INTELLIGENCE NETWORKS GROWTH
NLP, neural networks, Blockchain, digital money, Financial, energy,
computer vision decentralization comms, computing
platforms connectivity
JUNE 2019
Innovation has
quickened the
pace with which
consumers
embrace change,
19 Days | Pokémon GO
taking less time to 6 Months | Instagram
9 Months | Twitter
reach 50 million 3.5 Years | Facebook
people… 4 Years | Internet
13 Years | Television
38 Years | Radio
75 Years | Telephone
JUNE 2019
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POLARIZATION GLOBAL ECONOMY COOLS CHINA
Still divided. When, where and by More, more, more!
how much?
Macro Shifts
We need to consider
some of the key,
ongoing forces that will
shape the global
business arena in the
next 12 months and
beyond. ENVIRONMENT TECHNOLOGY SOCIAL NORMS
A doom-laden forecast Who watches the The moral arc zigs
with some sunny spells. watchmen? and zags.
JUNE 2019
NESTLÉ
Nestlé’s
personalized
nutrition program
furthers health
research
JUNE 2019
FUNAN
MALL
Mall uses facial
recognition tech
JUNE 2019
HELPFULL
In 2019, global consumers will
C-COMMERCE wake up to new retail realities set
by innovators in the world’s largest
retail market. Chinese brands are
rolling out a model that harnesses
AI, mountains of consumer data,
and in-store technology to deliver
a more efficient, targeted and
seamless offline experience.
Radical expectations will come
knocking at your door!
JUNE 2019
SUNING BIU
STORE
Retailer rolls
out five smart
automated stores
JUNE 2019
Augmented Reality – The Disruptor
Following on from the industrial age, the space age & the
digital age, the augmented age will be based on four
disruptive themes;
1: Experience Design
2: Artificial Intelligence
3: IOT
4: HealthTech
“We’re moving from a heads-down to a heads-up world.”JUNE 2019
Augmented Reality Adoption Phases
Phase 1: 2020 - Early Adopters
Initial Smart Glasses emerge, 10m shipments
Phase 2: 2022 - Early Majority
Market reaches critical mass, 100m shipments
Phase 3: 2025 - Mainstream
Smart Glasses displace Smartphones
Market owned by one company & 4 challengers
1 billion shipmentsJUNE 2019
JUNE 2019
mastercard Artificial Intelligence Linking Payment Cards
JUNE 2019
“Houston, we have a problem.”
Businesses spend $1.3 trillion on 265 billion
customer service calls each year
Many customer service requests are very
simple asks and could be handled by artificial
intelligence technologies without human input.
Linking payment transactions, offers and
rewards are a critical component of AI.JUNE 2019
Mastercard Chat bots are digital
assistants based on artificial
intelligence that allow you to
engage with a customer 24/7 in
a one-on-one personalized
conversation, automatically.
Card linking fits naturally into
this consumer experience.JUNE 2019
Embedded
Experiences
Deploy Mastercard Chat
inside your existing
applications and link loyalty
and offers as a way to
engage, interact and support
your customersJUNE 2019
mastercardJUNE 2019
One More Thing!JUNE 2019
Say hello to M.ai
A life-size intelligent avatar that
sees, understands and interacts
with customers in real time.
This platform totally redefines
customer and brand experiences
ranging from service and support to
sales and product demonstrations.
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