Marketing Program BIA SAN DIEGO 2022 - THREE WAYS TO MAXIMIZE MEMBERSHIP Partnership Program (P2) - Building Industry Association of San Diego
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BIA SAN DIEGO 2022
Marketing Program
T H R E E WAY S T O
MAXIMIZE MEMBERSHIP
Partnership Program (P2)
Event-Specific Sponsorships
Online Marketing
PA RTN E RS H I P PROGR A M (P 2)
Partnership Program
Partnership Program (P2) companies receive marketing
exposure year-round at BIA San Diego meetings and
events via sponsorship Banners, digital screens,
and table tents. In addition to:
Pre-paid credit to attend events
VIP early access into our Meet the Builder Event
Special name badge for events with Partnership Program recognition
How it works
As part of your P2 Commitment, half of your sponsorship dollars come back to you
as pre-paid event credits. This “bank” of credit may be used for registrations for any of our
events throughout the year. This aspect minimizes company credit card transactions/expense
reports during the registration process.
I N D U S T RY DIAMOND P L AT I N U M GOLD S I LV E R BRONZE COPPER IRON
BENEFITS
$25,000 $15,000 $10,000 $7,500 $5,000 $3,000 $2,000 $1,000
Credit to attend events CUSTOM $7,500 $5,000 $3,750 $2,500 $1,500 $1,000 $500
Recognition at events
Company recognized on BIA website
VIP early entry to 2022 Meet the
Builder event with paid registration
BIA Directory – Company logo &
name in bold (Deadline: 12-20-21)
Company features
3 2 2 2 1
or articles in eNewsletter
Enhanced Member Profile
on BIA website for 2022
Free ad in Member’s Area
on BIA website for 2022
VIP seating at Installation & ICON
Awards with paid registrations
Ad in BIA Directory FULL HALF
PAGE PAGE
EVENT-SPECIFIC SPONSORSHIPS
EVENTS
FEB February Breakfast $ 1,000
MINIMUM SPONSOR
FEB Spring Golf Tournament $ 650
MAR Meet the Builder $ 2,000
APR Installation Dinner $ 1,000
MAY General Membership Event $ 1,000
JUN Summer Golf Tournament $ 650
JUL General Membership Event $ 500
SEP Icon Awards $ 1,000
OCT Fall Golf Tournament $ 650
OCT Meet the Builder $ 2,000
NOV Annual Meeting $ 2,000
ONLINE MARKETING
Rotating Ad The Weekly eNewsletter
Throughout BIA Website Sponsorship
# Month(s) $/Month Total $ 1 Week: $100
1 $300 $300 4 Weeks: $300 (Consecutive)
3 $250 $750
6 $200 $1,200
Enhanced Online
Member Profile
Flat Rate: $300/yr
VA LU E :
Your company logo
Additional contact
Company description
(up to 200 words)
TOTAL INVESTMENT RECOGNITION
Creating a complete and diversified marketing campaign is the next step for some
companies in regard to exposure. The BIA recognizes those who participate in Event
Specific sponsorships and/or Online Marketing Opportunities in addition to their P2.
We will combine all dollars invested into BIA marketing from these three programs and
increase your P2 Level of recognition, which will increase the size of your logo at events
and on all BIA P2 collateral. Your original P2 Level will determine your benefits, but your
logo will be placed at the higher total recognition level. Figure out your total investment
in three easy steps. This will be indicated on your P2 Commitment form.
SAMPLE
Company Name
Step 1: Partnership Program
$5,000 SILVER level of Partnership Program
Step 2: Event-Specific Sponsor
$650 Spring Golf Tournament Complete list in
$2,000 Meet the Builder Event Sponsor
$650 Fall Golf Tournament section
$1,000 General Membership Event
Step 3: Online Marketing
$300 The Weekly Newsletter (4 wks)
$300 Enhanced Member Profile (6 mo)
$750 Website Ad (3 mo)
$10,650 PLATINUM Investment Recognition
Your company logo will be placed at the $10,000 level (Platinum) on our
P2 marketing materials such as banners, table tents and other P2 recognition.
Pre-paid credit & other P2-specific benefits are based on the $5,000 level (Silver).
FOR ALL MEMBERSHIP & SPONSORSHIP
INQUIRIES, PLEASE CONTACT:
Zoe Rashid
Member & Sponsorships Manager
zoe@biasandiego.org | 858-514-7027
biasandiego.org
© 2022 BIA San Diego. 9201 Spectrum Center Blvd., Ste. 110, San Diego, CA 92123
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