MARKETING OUR REGION SWAN HILL INCORPORATED OCTOBER 2018
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SWAN HILL INCORPORATED MARKETING OUR REGION OCTOBER 2018
Swan Hill Incorporated (Swan Hill Inc) has The Special Rate has been in place since 2002. In
requested that Swan Hill Rural City Council renew 2014 it was renewed for a further 5 years and this
our Special Marketing Rate on business properties expiries on 30 June 2019.
in the Swan Hill region for a further 7 years
commencing July 2019. Since then our marketing program has developed
through experience. We have been able to measure
Swan Hill Inc has been funded by the Special Rate our results, learn from them and move the program
to market the Swan Hill region as a place to: in to new media such as social, mobile and web as
marketing channels evolve.
These funds are crucial to marketing our region
both nationally and internationally and ensuring our
region remains competitive.
Work and live Shop, buy and Visit and enjoy
be serviced
Marketing Our Region
AS A PLACE TO VISIT AND ENJOY
EXTENSIVE REGIONAL TARGETED DIGITAL
TV ADVERTISING MARKETING
together with Press advertising in Metro newspapers. We on Facebook, Instagram and YouTube have formed the
have recently produced a new television and digital basis of our digital marketing campaigns. Our new
marketing campaign featuring Dane Swan. This campaign consumer website which forms part of the Murray River
ensures we are consistently in market competing with Tourism digital platform - Visit Swan Hill was launched in
destinations such as Mildura, Sun Country on the Murray 2016.
and Echuca Moama.
$456,000 $178,000
WE PARTNERED WITH THE
MURRAY REGIONAL TOURISM
BOARD (MRTB) From 2014 till March 2018 we
which allows us to access programs at a subsidised rate. received 3.4 million visitors to
We participated in a number of promotions like What’s Up our region.
Down Under, MasterChef, consumer shows such as
Masters Golf, Melbourne Show and Caravan & Camping.
MRTB incorporates regional tourism associations and 15 Annual visitation numbers
local government councils from NSW and Victoria. have increased by 6% for the
Partnering with MRTB allows us access marketing, event period ending December 2017
and advertising opportunities at an extremely reduced
rate, ensuring we receive value for money.
compared to December 2013.
$72,000
Dane Swan TV Advertising
Promoting The Traders committee have actively promoted
SHOPPING shopping locally with the following activities:
LOCALLY Retail promotions such as Mother’s Day Promotion,
EOFY & Stock Take Sales, Buy Local Campaign, Buy
Swan Hill / Local Loop radio advertising campaign,
annual Market Day & Christmas Shopping
campaign.
$200,500
Christmas Decorations - Every year Swan Hill Inc.
ensures that the greater Swan Hill business centres
are adorned with colourful Christmas decorations
to create a festive atmosphere in town.
$45,500
Sponsorships
Swan Hill Inc. provides funding and marketing
assistance to numerous community projects. Since
2014 we have provided support to the following
festivals, events and projects:
Festival of Motorsports, Bowls Victoria, CBD Street
Flags, Lake Boga Easter Regatta, Farmers Market,
George Fairfax Festival, Heartbeat of the Murray
Laser Light Show, Jazz Convention, Lake Boga
Brochures, Nyah Harness Racing Sponsorship, Da
Vinci Exhibition, Harmony Day, Country Week Tennis,
Swan Hill Show, Swan Hill Show and Shine.
$86,000
Other activities undertaken by Swan Hill Inc.
Successfully presented an annual Food and Wine
Festival held over the Labour Day long weekend
which attracts visitors from across the country to
our region. Visitor numbers through the gate have
increased by 115% for the past 4 years in comparison
to the previous 4 years.
$242,500
Produced 2 Official Visitor Guides which are
distributed nationally in visitor information centres.
$120,000
Average annual income Business support and advocacy
Swan Hill Inc. receives from Swan Hill Inc. hosts bi annual advocacy and
Swan Hill Rural City Council business support events.
$353,500 $60,200
Our
PLANS
The Special Rate must continue in its current form We will continue to use all available funds to market
to ensure the region continues to grow and prosper. the region as a place to visit and shop. As always, we
The amount raised each year will be the previous will scrutinise our spending and ensure all projects
year’s figure plus CPI, this ensures we remain are aligned with our charter.
competitive which is vital.
This will happen by conducting regular reviews with
We understand that these are economically the 22 local business people who make up our Board
challenging times and as a result there has never and committees. We know it’s not all about tourism,
been a greater need to market our region but we also understand that all businesses are
strategically and effectively. It is imperative we affected by visitation to our region. The mechanic,
continue to support local businesses by keeping hairdresser and accountant are all affected by visitors
our costs as low as possible. to our region either directly by servicing the visitor or
indirectly by providing a service to the employees of
Like the businesses within our region, Swan Hill Inc businesses that benefit directly from visitors (ie.
needs to experience the necessary growth to servicing the cars of hotel employees).
enable it to compete with other destinations.
We need the involvement of all businesses to drive the
Swan Hill region as a successful destination.
You will be receiving a letter from Council advising businesses of their intention to renew the Special
Rate. Please return the submission form enclosed herewith stating that you support the Special Rate
program to Swan Hill Incorporated to P.O. Box 1588 or drop it off for attention Julie Wiggins at the
Swan Hill Region Information Centre.
Any
QUESTIONS?
Many local business people are involved in Swan Hill Inc, they make up our Board and the four committees. Feel
free to approach any one of them to discuss the Special Rate.
SWAN HILL INC BOARD TRADERS COMMITTEE
Murray Ray (Chairman), phone 0409 215 755 Colin McAlpine (Chairman), Worklocker –
Greg Roberts (Vice Chairman), Murray Downs phone 0428 758 659
Golf & Country Club and associated businesses Paul Dillon, Mallee Rising
Sebastian Parseghian, Swan Hill Toyota and Kia Terry Jennings, Northern Shoe Store
Colin McAlpine, Worklocker Carolyn Willox, Ultimate Fashion
Claire Billing, Swan Hill Disposals Renee McCaig, Ultimate Fashion
Paul Dillon, Mallee Rising Colin Hayward, Stihl Shop Swan Hill
Stuart King, Swan Hill Hire & Nifty’s Car Hire Paul McKee, Home Hardware
Brian Richardson, Jane Eliza Motor Inn Stephen Colombo, Colombo’s Pasta Bar & Café
Chris Jeffery, Swan Hill Rural City Council Rob Duffield, The Guardian
Gary Blencowe, Ace Radio
MARKETING COMMITTEE BUSINESS SUPPORT COMMITTEE
Janelle Earle (Chairlady), Pioneer Settlement - Sebastian Parseghian, Swan Hill Toyota and Kia
phone 0428 315 558 Claire Billing, Swan Hill Disposals
Greg Roberts, Murray Downs Golf & Country Club
and associated businesses For further information on our plans for the next 12
Brian Richardson, Jane Eliza Motor Inn months, you can request a copy of our 2018/2019
Jessica Warburton, Pioneer Settlement Marketing Plan and Budget by contacting
Ainsley O’ Bryan, Swan Hill Big4 Riverside Julie Wiggins on 0407 826 177, e-mail
Lauren Schmidt, Murray Downs Golf & Country marketing@visitswanhill.com.au or our website
Club, Spoons Riverside & Swan Hill Club swanhillincorporated.com.au – Resources -
Strategic Plans.
Without the Special Rate how will the Swan Hill region be promoted?
There is no plan B currently in place by Council to continue to market
our region.
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