MAP MEDIA KIT 2021 - WhereTraveler
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MAP MEDIA KIT 2021
LAS VEGAS
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 2 ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 3
WHERE Traveler Map Las Vegas WhereTraveler Las Vegas Map Benefits
The City In Your Pocket
WhereTraveler® Maps is a trusted brand, guiding visitors in 22 cities nationwide
with an annual circulation of 12.8 million
1.2 million WhereTraveler® Las Vegas Map distributed at 300-plus concierge and
information desks at hotels, corporate residences & visitors centers throughout
the year
Prominently displaying your ad in WhereTraveler® Las Vegas Map guarantees
that travelers will know about your business and how to find you
An address locator pinpointing your location
will bring visitors directly to your door
“Our Mission is to inspire and help
ABOUT US our audience have amazing travel
P2
OUR AUDIENCE
experiences.”
P4
STATISTICS
P5
WhereTraveler Maps offer the single best visual overview
DISTRIBUTION of the city. A must-have for visitors on the go, as well
P6
as an essential resource for hotel concierges—who offer
SPECIFICATIONS
P8 hotel guests recommendations on what to
RATES
experience in their destination.
P8
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 4 ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 5
Our Audience
Demographic Profile
WhereTraveler Every year, 41 million visitors spend $39 billion in Las Vegas, and WhereTraveler®
Las Vegas Map guides these travelers around town—influencing their dining, shopping and
entertainment selections. Featuring Las Vegas neighborhood-highlighted city, theater and
subway maps, as well as traveler-friendly navigation tools, WhereTraveler® Las Vegas Map is a
must-have, user-friendly guide for the city’s most active visitors—and an essential resource for
hotel concierges.
8,000,000 260,000 WHERE Traveler Map Reader Stats
Readers Copies Bi Monthly
Reader Engagement AFFLUENCE AVERAGE AGE
66% of readers pick up their issue of WhereTraveler in the hotel. GENDER
65% are repeat readers of WhereTraveler.
Readers spend an average of 41 minutes, in total, reading WhereTraveler.
MALE – 35%
FEMALE – 64%
Average Household Income: $ 97,100 < 45
Average Household Income: $127,100 > 45
47
Visitors refer to the Map 4 times during their trip.
Readers share the information with others: each issue has 4.5 readers per copy.
MARITAL STATUS EDUCATION AND EMPLOYMENT STATS
WhereTraveler is the primary source of visitor information for 100% of readers.
MARRIED 42% Graduated College +67% Dines Out Everyday
86% of readers have taken an action as a result of reading WhereTraveler UNMARRIED – 24% Post-Graduate Study/Degree 30% Shops 365 A Year
Source: 2015 WhereTraveler Map Reader Profile Study, GfK, MRI
*single, partnered, separated, Professional/Managerial Employment 70% Attends Shows/
widowed, divorced Attractions Daily
Our Reader Audience Statistics
Total Annual Visitor Expenditures: 46.4 Billion A Year; Up 4.9% V, YAG
ACCOMMODATIONS DINING ENTERTAINMENT SHOPPING TRANSPORTATION
13.5 10.2 5.5 8 8.1
Billion Billion Billion Billion Billion
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 6 ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 7
OFFERING MORE EXPOSURE THAN PRINT ALONE
To complement our extensive distribution and circulation, WhereTraveler® also provides you with added-value opportunities
like no other. Our database includes partnerships with 1,500+ major concierges in Las Vegas, VIP lounges, hotels, timeshare
properties, ticketing companies and much more.
Concierge Events
With our concierge network of more than 1,500 concierges
in Las Vegas, our WhereTraveler concierge events are an
opportunity for our advertising partners to showcase their
venue by hosting an event to remember! This added-value
opportunity allows our partners to familiarize themselves
with the concierge community in one night—a task that
would otherwise take months of costly and time-consuming
networking within the hotel community.
Minimum Investment of $20,000 Annually
Concierge E-blasts Social Media Outreach
When WhereTraveler sends your message via timely Just Ask. Where will ensure your exposure to the lucrative
e-mail alerts, you’re guaranteed your message is read convention market serving more than 35 major Las Vegas
by concierges who depend on us as a reliable source of conventions annually! SHOT Show, World of Concrete,
information. MAGIC, Nightclub and Bar, NAB, ASD, Hospitality Design
Minimum Investment of $20,000 Annually Expo, ISC West and more. Investment of $20,000
Social Media Outreach
Want to reach our large follower fan base and take
advantage of our hundreds of local and visitor fans? Like
our e-blasts, WhereTraveler can post breaking news, last-
minute deals and vital information about your business all in
real time via our Facebook business page, Twitter account
and YouTube channel. Be hip to modern technology and
let WhereTraveler disseminate your information through
marketing’s fastest method.
Minimum Investment of $20,000 Annually
E-Newsletter Outreach
Want more press? WhereTraveler will put you in the
spotlight! Be featured in our monthly Concierge Newsletter
that is sent to 1,500+ concierge association members and
hotel industry employees.
Minimum Investment of $10,000 Annually
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 8 ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 9
Distribution
WhereTraveler Map Quarterly circulation of 300,000 (1.2 million maps distributed annually).
Berkley, The Convention Center
Elara - Front Desk
EAST OF STRIP Staybridge Suites Best Western, McCarran
-Front Desk
Alexis Park -Front Desk -Front Desk
-Marketing Cancun Resort -Front Desk
-Diamond Resort Concierge Desk
Tahiti Resort Candlewood Suites
Encore Resort and Casino
Boulevard Mall -Somerpointe–Concierge Desk -Main Lobby
-Concierge Desk Courtyard by Marriott- -Guest Services Desk
-Bell Desk
Dean Martin
-Front Desk DOWNTOWN Desert Rose Resort
Fashion Show Las Vegas Desert Eagle RV Park California Hotel
-Concierge Desk
-Concierge Desk -Somerpointe Desk -Lobby
Fox Rental Car -Bell Desk
-Lobby
Holiday Inn Vacations Carpenters International
Club-Desert Club Resort Training Center
Grand Canal* Shoppes -Concierge Desk D Hotel and Casino, The -Lobby
-Diamond Resorts (4)
Grandview Resort -Concierge Desk
-Front Desk
New York New York Howard Johnson-Tropicana Doubletree
-Main Lobby CONVENTION CENTER -Main Lobby
-Concierge Desk
-Valet Booth Outside
Henderson Executive Courtyard by Marriott-
Airport Paradise
-Front Desk
Park Towers -Front Desk
HENDERSON
Palazzo Hotel -Lobby Axe Monkeys
-Lobby
-Concierge Desk
Highland Inn Best Western Mardi Gras
-VIP Lounge
-Front Desk
Red Roof Inn - Paradise Inn
-23rd Floor Concierge Desk -Main Lobby
-Front Desk Green Valley Ranch
-Front Desk
-Concierge Desk
Las Vegas Motor Coach
MAJOR RESORTS Resort Wyndham WorldMark- Marriott-Las Vegas
& CASINOS Trump International Hotel -Lobby Spencer Hawthorn Henderson
-Hilton Grand Vacation Club Desk Convention Center
-Concierge Desk
-Lobby -Front Desk
MAIN STRIP
Oasis RV Park
Aria Sky Suites Veer Towers -Main Lobby West of Strip
-VIP Lounge -East Tower Residence Inn by Marriott- International School of
-Tower Suites -West Tower
Club De Soleil* Paradise Hospitality
-Concierge One Las Vegas -Somerpointe- Concierge Desk -Front Desk -Front Desk
(Appt Only)
-Concierge Desk
Venetian Resort Hotel &
Bellagio Casino Allure Rita, The
-Concierge Desk -Concierge Desk -Front Desk KOA - Sam’s Town
-Concierge Desk -Front Desk Residence Inn by Marriott -Front Desk
-VIP Lounge Dean Martin
Casino Royale -Front Desk Desert Paradise Resort Siegel Suites Convention
-Front Desk Wynn Las Vegas -Diamond Resort Desk Center SUMMERLIN
-Front Desk Hampton Inn & Suites-
-Concierge Desk -Tower Suites VIP Tahiti Village Grand Canyon
Cosmopolitan Las Vegas -Somerpointe–Concierge Desk Panorama -Front Desk
-Autograph Lounge
SOUTH OF STRIP
-Concierge Desk Springhill Suites by
-Concierge Desk
Town Square Las Vegas Marriott
-Bell Desk 24/7 Vegas Limo Red Rock
-VIP Lounge -Concierge & Information Center -Valet Pink Jeep -Front Desk
-Concierge Desk
-Lobby
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 10 ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 11
Rates and Specifications Advertising Deadlines
Artwork to be supplied as a press-optimized PDF le (Acrobat- generated) with all fonts and hi-res
images (300dpi) embedded. Failure to embed high-res images will result in pixelated output.
UNIT INCLUDES TRIM BLEED OPEN RATE ISSUE MATERIALS DUE
Front Cover Star on Maps and Coupon 4” x 7” n/a $9,270 July 2021 June 8th, 2021
Full Panel Star on Maps 3 1/8” x 8” n/a $7,570
1/2 Panel Star on Maps 3 1/8 x 3 7/8” n/a $4,165 October 2021 September 7, 2021
1/3 Panel Star on Maps 3 1/8 x 2 1/2” n/a $3,090
1/4 Panel Star on Maps 3 1/8 x 1 13/16” n/a $2,180 January 2022 December 6, 2021
Back Panel Star on Maps 3/1/8” x 8” 3 7/8” x 8 3/4” $9,085
1/8 Panel Coupon Star on Maps 3 1/8” x 15/16” n/a $1,760 April 2022 March 9, 2022
BAREBONES SPECIFICATIONS
Colors: CMYK process only
Fonts: Use ONLY PostScript Type1 or OpenType (or create
outlines of all text)
Files: We prefer PDF/x1a when properly created from files
that conform to our specifications. We can accept native files
InDesign and Quark, with Photoshop (bitmap) and Illustrator
USEFUL MEASUREMENTS
(vector) images.
Live Area: All critical matter must be kept within the non- 1/8 = .125 3/4 = .75
bleed live area dimension. Add 1/2” on each side of center line 3/8 = .375 5/8 = .625
of spine for safety margin. Ads not conforming to the above
7/8 = .875 13/16 = .8125
dimensions will be modified to fit the appropriate space at
the advertiser’s expense.
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 12 ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 13
MECHANICAL REQUIREMENTS press color, as the inks used are not true press
• WhereTraveler is produced in accordance with
®
colors (i.e.they cannot always be achieved in process
accepted standards for web offset printing (SWOP), printing). If you have color critical ad, please work
using four-color process inks (CMYK). Please refer with your sales rep to ensure that color expectations
to these standards for more information. You may are achieved.
obtain these at
http://www.idealliance.org/specifications/swop/. GENERAL INFORMATION
• Final digital ads should be supplied as PDF/ GoVisit Media, LLC is not responsible for, nor does
x1-a or Press format PDFs, saved as version 1.3 it guarantee, the accuracy or reproduction quality
(Acrobat 4.x) with high-resolution transparency of materials that do not meet these specifications.
flattening. Include all fonts subsetted at 100%. These Changes to supplied material will be made at the
files must be created using one or more of the written request of the client or agency and must be
following software programs only: Adobe InDesign, received within 2 days of sales close. GoVisit Media,
PhotoShop or Illustrator, and QuarkXpress. PDFs LLC can accept native files in a limited number of
may be generated directly from the application or formats (see Mechanical Requirements). Changes
distilled from PostScript files using Acrobat Distiller. can only be made if the source graphics are supplied.
Please GoVisit Media, LLC endeavors to comply with all
do not use Microsoft Publisher or Office applications, advertiser’s changes. However, GoVisit Media, LLC
as these cannot create acceptable PDFs. assumes no responsibility for errors and omissions
resulting from such changes.
Build your ad so that it conforms to these
specifications AT FINAL SIZE: Digital/Web:
• Image (photo) files should be 300 pixels per inch in • Be sure to include your Web address in your ad
CMYK, in Tiff or EPS formats. One-bit images (such creative.
as black-and-white logos) should be minimum 600 • Online editions will include your ad exactly as it
pixels per inch. appears in print, but for us
to legally link the ad to your website, your Web
• Check that all colors used are 4/C process colors
address must be included
(CMYK). No Pantone, RGB, or Lab Color.
in the ad.
• Check that the maximum total ink coverage (TAC)
does not exceed 300%.
SHIPPING INFORMATION
• Provide 1/4" bleeds (image beyond trim) in bleed
All materials must be received on or before sales
ads.
close date.
Please contact your sales rep regarding digital transfer
• Keep all live matter 1/4” from the trim on all four
and acceptance of ad materials. We do not have a
sides.
“common use” FTP for security reasons.
• All ads must conform to the spec sheet dimensions,
if they do not, the ad will be modified to fit the
appropriate space at the advertiser’s expense. CANCELLATIONS
• Files must be in .zip format if compression software Cancellations not received in writing prior to the space
is used. reservation date will
not be accepted. Advertisers not completing contract
• Ad Proofs: We follow industry standards on press.
schedule are subject
If running a color ad, you may supply a color proof,
to short rate.
which we will check for content. Please note that
consumer inkjet cannot be relied upon to predict
Map MEDIA KIT 2021 LAS VEGAS
You can also read
