MEDIA KIT DIGITAL 2019 - bei Condé Nast
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MEDIA KIT
DIGITAL
2019
1
CONTENT
• GQ DIGITAL //3
• ADVERTISING FORMATS //7
• DISPLAY ADS //8
• SOCIAL MEDIA ADS //19
• CUSTOM SOLUTIONS //24
• CREATIVE STUDIO PRODUCTIONS //29
• SPECS //36
• CLIENT REFERENCES //55
2
GQ DIGITAL
3
… operates like a digital COACH for modern men
… introduces us to the world of PREMIUM LIFESTYLE
… awakens DESIRE FOR LUXURIOUS MUST HAVE PRODUCTS
… is the perfect partner for BUSINESS ADVICE and PERSONAL FULFILMENT
… collects all worth knowing content about FASHION, GROOMING and ENTERTAINMENT
4
THE DIGITAL WORLD OF GQ
141K LIKES
890.000 UU*
1,64 MIO. VISITS**
66K FOLLOWERS
6,34 MIO. PIs**
1.450 FOLLOWERS
7K SUBSCRIBERS
78K FOLLOWERS
80.000 NEWSLETTER RECIPIENTS
Period of M easurement: Ø M onthly – Social M edia: Status Quo October 2018
Source: *AGOF digital facts (06/18), **IVW (06/18)
5
GQ users are…
YOUNG & DYNAMIC: 66% are between 20-49 years old
WEALTHY: 41% have a HHNE of €3,000 or more
SUCCESSFUL: 45% have A levels / university degree
FASHION LOVERS: 44% are interested in men’s fashion
*Source: AGOF digital facts (10/17) 6
ADVERTISING FORMATS
7
DISPLAY ADS
8
DISPLAY ADS
High Impact Formats – Billboard Ad & Mobile Billboard Ad
Mobile Billboard Ad (2:1)
Billboard Ad
9
DISPLAY ADS
High Impact Formats – Halfpage Ad
Halfpage Ad
10DISPLAY ADS
High Impact Formats – Wallpaper
Wallpaper (Superbanner + Sky)
11DISPLAY ADS
High Impact Formats – Fireplace
Fireplace
12DISPLAY ADS
High Impact Formats – Homepage Coloring
Homepage Coloring
Homepage Coloring
13DISPLAY ADS
High Impact Formats – Mobile Gesture Ad
Mobile Billboard
Mobile GestureAd
Ad(2:1)
Mobile Gesture Ad
SWIPING SWIPING
14DISPLAY ADS
High Impact Formats – Video InRead
InRead
15DISPLAY ADS
High Impact Formats – Video Vertical Video
Mobile Gesture Ad
SCROLLING Vertical Video
Vertical Video
16DISPLAY ADS
Standard Formats – Adbundle
Superbanner
Medium
Rectangle
Medium
Sky Rectangle
17DISPLAY ADS
Standard Formats – Large Mobile Banner (4:1)
Large Mobile Banner (4:1)
18SOCIAL MEDIA ADS
19SOCIAL MEDIA ADS
Facebook/Instagram Ad – Optimization on Awareness (CPM)
Get maximum gross reach with a photo or carousel ad optimised on CPM.
FACEBOOK Photo Ad INSTAGRAM Photo Ad
20SOCIAL MEDIA ADS
Facebook/Instagram Ad – Optimization on Video Views (CPVV)
Get maximum video views on your spot with a video ad optimised on CPVV.
FACEBOOK Video Ad INSTAGRAM Video Ad INSTAGRAM STORIES Video Ad
21SOCIAL MEDIA ADS
Facebook/Instagram Ad – Optimization on Traffic (CPC) Collection Ad
with Canvas
Lead traffic to your website with photo, carousel or collection ad on Facebook or Instagram. only!
(see next chart)
FACEBOOK Photo Ad INSTAGRAM Photo Ad FACEBOOK Collection Ad
22SOCIAL MEDIA ADS
Facebook/Instagram – Canvas (mobile landing page)
Create a prominent and user friendly landing page for mobile devices to increase engagement with your content.
FACEBOOK Collection Ad FACEBOOK Canvas View #1 FACEBOOK Canvas View #2 FACEBOOK Canvas View #3
23CUSTOM SOLUTIONS
24CUSTOM SOLUTIONS
Classic Advertorial (incl. Traffic Drivers Bundle)
Use the native power of a highly engaging advertorial supported by a bundle of different traffic drivers.
TRAFFIC DRIVERS BUNDLE
Promoteaser Co-branded Adbundle
LINKING
LINKING
TO
TO
Social Media Ads Newsletter Integration Classic Advertorial
GUARANTEE: 500,000 AIs
25CUSTOM SOLUTIONS
Editorial Special Sponsoring (incl. Traffic Drivers Bundle)
Become an exclusive sponsor of an editorial special about a specific topic supported by a bundle of traffic drivers.
TRAFFIC DRIVERS BUNDLE
Promoteaser
Co-branded Adbundle
LINKING
LINKING
TO
TO
Social Media Ads Newsletter Integration Editorial Special with sponsored ad formats
Billboard Ad & Mobile Billboard Ad
GUARANTEE: 750,000 AIs
26CUSTOM SOLUTIONS
Customized Newsletter
Share your topics directly with newsletter subscribers via a Customized Newsletter, designed especially for you.
80,000 RECIPIENTS
27CUSTOM SOLUTIONS
Newsletter Sponsoring
Raise awareness of your brand claim among subscribers as a sponsor of the editorial newsletter.
Newsletter Sponsoring
80,000 RECIPIENTS
28CREATIVE STUDIO PRODUCTIONS
29CREATIVE STUDIO PRODUCTIONS
Photo S Bundle (Advertorial or Microsite incl. Still Shooting by Condé Nast)
Get a full native integration of your products with a still shooting by CN shown in an advertorial or microsite.*
TRAFFIC DRIVERS BUNDLE
Promoteaser RoS
Co-branded Adbundle RoS
LINKING
TO
Newsletter Integration
Social Media Ads
Advertorial / Microsite with stills of your product
GUARANTEE: 500,000 AIs WATCH BEST CASES HERE
* Scope of production by CN: Still shooting at the photo studio of Condé Nast, inhouse photographer, basic props, travel expenses not included. 30CREATIVE STUDIO PRODUCTIONS
Photo M Bundle (Advertorial or Microsite incl. Model Shooting by Condé Nast)
Show your product or collection represented by a professional model within an advertorial or microsite.*
TRAFFIC DRIVERS BUNDLE
Promoteaser RoS
Co-branded Adbundle RoS
LINKING
Co-branded Billboard & Mobile Billboard RoS TO
Newsletter Integration
Social Media Ads
Advertorial / Microsite with model shots
GUARANTEE: 1,450,000 AIs WATCH BEST CASES HERE
* Scope of production by CN: Model shooting at an external photo studio, development model, travel expenses not included. 31CREATIVE STUDIO PRODUCTIONS
Photo L Bundle (Advertorial or Microsite incl. Shooting at Special Location by Condé Nast)
Get a real high end production with a special location and a successful image model shot by CN.*
TRAFFIC DRIVERS BUNDLE
Promoteaser RoS
Co-branded Adbundle RoS
LINKING
Co-branded Billboard & Mobile Billboard RoS TO
Newsletter Integration
Social Media Ads
Advertorial / Microsite with model shots at a special location
GUARANTEE: 2,800,000 AIs WATCH BEST CASES HERE
* Scope of production by CN: Model shooting at an external photo studio or location up to your choice, image model, travel expenses not included. 32CREATIVE STUDIO PRODUCTIONS
Video S Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)
Use the power of video with an own video production by CN as part of an advertorial or microsite.*
TRAFFIC DRIVERS BUNDLE
Promoteaser RoS
Co-branded Adbundle RoS
Co-branded Billboard & Mobile Billboard RoS
Newsletter Integration LINKING
TO
Social Media Ads
Social Video Ads & Youtube TrueViews
Youtube Channel Co-branded Header
Advertorial / Microsite with video content
GUARANTEE: 750,000 AIs/50,000 VideoViews WATCH BEST CASES HERE
* Scope of production by CN: Basic video, 1 full version, 1 short version, single setting, one day of shooting, basic props, travel expenses not included. 33CREATIVE STUDIO PRODUCTIONS
Video M Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)
Get multiple settings for your video production by CN to show the variety of your brand in an advertorial or microsite.*
TRAFFIC DRIVERS BUNDLE
Promoteaser RoS
Co-branded Adbundle RoS
Co-branded Billboard & Mobile Billboard RoS
Newsletter Integration LINKING
TO
Social Media Ads
Social Video Ads & Youtube TrueViews
Youtube Channel Co-branded Header
Advertorial / Microsite with video content
GUARANTEE: 1,450,000 AIs/100,000 VideoViews WATCH BEST CASES HERE
* Scope of production by CN: Premium video, 1 full version, 1 short version, multiple settings, one day of shooting, location scouting or set styli ng, travel expenses not included. 34CREATIVE STUDIO PRODUCTIONS
Video Series Bundle (Advertorial or Microsite incl. Video Production & Shooting by CN)
Get a 360° communication with a video series for digital and an additional photo shooting for print.*
TRAFFIC DRIVERS BUNDLE 1/1
Page
Promoteaser RoS
Co-branded Adbundle RoS
Co-branded Billboard & Mobile Billboard RoS
Newsletter Integration LINKING
TO
Social Media Ads
Social Video Ads & Youtube TrueViews
Youtube Channel Co-branded Header
Advertorial / Microsite with video content
GUARANTEE: 2,800,000 AIs/200,000 VideoViews WATCH BEST CASES HERE
* Scope of production by CN: Premium video, 3 full versions, 3 short versions, special location, three days of shooting, location scouting & set st yling, travel expenses not included. 35SPECS
36DISPLAY ADS
High Impact Formats – Billboard Ad & Mobile Billboard Ad
BILLBOARD AD MOBILE BILLBOARD AD
Standard size 1000x250 px or 970x250 px or Standard size 320x160 px*
850x250 px or 800x250 px
File size Max. 200kb
File size Max. 200kb
Fallback Required Physical delivery jpg/gif
Physical delivery jpg/gif/HTML5* Delivery 3rd party tag jpg/gif/HTML5**
Delivery 3rd party tag jpg/gif/HTML5* Tracking View pixel, ClickCommand
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB Landing page mobile enabled, no Flash
• Sound and repetitions must *Image files can be provided in a bigger size for retina
be initiated by user displays (640x320px). All forms of HTML5 Ads must adjust
(OnClick) itself responsively to the container or have a fixed size of
320x160px. Creatives provided with a thidr party tag need to
*For HTML5 specifications see page 52
have standard size 320x160px in all cases.
**For HTML5 specifications see page 52
37DISPLAY ADS
High Impact Formats – Halfpage Ad
HALFPAGE AD
Standard size 300x600 px
File size Max. 200kb
Fallback Required
Physical delivery jpg/gif/HTML5*
Delivery 3rd party tag jpg/gif/HTML5*
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB
• Sound and repetitions must
be initiated by user
(OnClick)
*For HTML5 specifications see page 52
38DISPLAY ADS
High Impact Formats – Wallpaper
WALLPAPER
Standard size Leaderboard: 850x90 px
Skyscraper: 200x600 px
File size Max. 200kb per format
Fallback Required
Physical delivery jpg/gif/HTML5*
Delivery 3rd party tag jpg/gif/HTML5*
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB
• Sound and repetitions must
be initiated by user
(OnClick)
• A complete rendering of the format is guaranteed at a
resolution of 1,600 px
• The skyscrapers dock to right of the Leaderboard
*For HTML5 specifications see page 52
39DISPLAY ADS
High Impact Formats – Fireplace
FIREPLACE
Standard size Leaderboard: 850x90 px
Skyscraper left: 120x600 px up to 200x600 px
Skyscraper right: 200x600 px
File size Max. 200kb per format
Fallback Required
Physical delivery jpg/gif/HTML5*
Delivery 3rd party tag jpg/gif/HTML5*
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB
• Sound and repetitions must be initiated by
user (OnClick)
• A complete rendering of the format is guaranteed at a resolution of 1,600 px
• The skyscrapers dock to right of the Leaderboard
*For HTML5 specifications see page 52
40DISPLAY ADS
High Impact Formats – Homepage Coloring
HOMEPAGE COLORING MOBILE COLORING
• Static Background Colouring of the website with • This format contains a Mobile Billboard Ad (delivered by client)
look & feel of the client • Production via Condé Nast
• Production via Condé Nast Required material • High resolution images (jpg/gif)
Required material • High resolution images, mock- • The included Billboard Ad has to be delivered
up if necessary by agency/client
• CD/CI guidelines of your • HEX code for background: only pastel colours
brand permitted
• Ornaments and logos as vector • Click-to-Video possible
graphic Standard Size 320x300 px*
• HEX code for colouring and
background colour Physical delivery jpg/gif/HTML5**
Tracking Viewpixel, Clickcommand Tracking View pixel, ClickCommand
*Image files can be provided in a bigger size for retina displays
(640x600px). All forms of HTML5 Ads must adjust itself responsively
Creation of 10 workdays to the container or have a fixed size of 320x300px. Creatives provided
proposal with a thidr party tag need to have standard size 320x300px in all cases.
*For HTML5 specifications see page 52 **For HTML5 specifications see page 52
41DISPLAY ADS
High Impact Formats – Mobile Gesture Ad
MOBILE GESTURE AD
Standard size 320x160 px
• Delivery of min. 3-5 pictures (size see above)
• Picture order has to be marked clearly
• Use a call to action that animates the users to swipe within the ad
File size Max. 200kb per creative
Physical delivery jpg/gif
Tracking View pixel, ClickCommand
Landing page mobile enabled, no Flash
42DISPLAY ADS
High Impact Formats – Video InRead & Vertical Video
VIDEO INREAD VERTICAL VIDEO
Standard size Max. 1920x1080 px, min. 640x360 px Required Material pictures, videos (high
(720 px recommended) res.), logos, CI, p.r.n.
campaign layouts.
Aspect ratio 16:9 (4:3 not supported)
Video has to be shot
File size Desktop: Max. 20MB vertically.
Mobile: Max. 5MB Production via Condé Nast
Length 10-30 sec. Alternative Delivery as 3rd Party
Physical delivery All video formats (mov, fla, mpeg, Tag via Celtra
mp4, etc.)
Codec All video codecs except ProRes 4444,
HDV 720p60, Go2 Meeting 3&4, ER
AAC LD, REDCODE
Sound On
URL redirect (click command) + Trackers (optional) OR VAST redirect (max.
5MB, if hosted by agency server)
*For HTML5 specifications see page 52
43DISPLAY ADS
Standard Formats – Adbundle
SUPERBANNER, SKYSCRAPER, MRT
Standard size • 728x90 px or 1000x90 px
• 160x600 px or 120x600 px or
200x600 px
• 300x250 px
File size Max. 200kb per format
Fallback Required
Physical delivery jpg/gif/HTML5*
Delivery 3rd party tag jpg/gif/HTML5*
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB
• Sound and repetitions must be
initiated by user (OnClick)
*For HTML5 specifications see page 52
44DISPLAY ADS
Standard Formats – Large Mobile Banner (4:1)
LARGE MOBILE BANNER
Standard size 320x100 px or 300x100 px*
File size Max. 200kb per format
Fallback Required
Physical delivery jpg/gif/HTML5**
Delivery 3rd party tag jpg/gif/HTML5**
3rd party tag streaming • Only 3rd party tag
• Polite loading max. 2MB
• Sound and repetitions must be initiated by user (OnClick)
*Image files can be provided in a bigger size for retina displays (640x200px or 600x200px). All forms of HTML5 Ads must
adjust itself responsively to the container or have a fixed size of 320x100px or 300x100px. Creatives provided with a third
party tag need to have standard size 320x100px or 300x100px in all cases.
**For HTML5 specifications see page 52
45SOCIAL MEDIA ADS
Facebook / Instagram Ads – Photo Ad, Carousel Ad, Video Ad, Canvas
PHOTO AD CAROUSEL AD VIDEO AD
Platform Newsfeed or Stories Platform Newsfeed or Stories Platform Newsfeed or Stories
Sender GLAMOUR and client Sender GLAMOUR and client Sender GLAMOUR and client
Required Input on topic, images, text Required Input on topic, images Required Input on topic, images,
material material (max. 10 tiles), text material video (Insta Feed: max. 60
Delivery 5 workdays sec. / Insta Stories: max. 15
Delivery 5 workdays
deadline deadline sec.)
before start before start Delivery 5 workdays
deadline
CANVAS before start
Platform Newsfeed or Stories
Sender GLAMOUR and client
Required Input on topic, images,
material text, videos, product details
Delivery 5 workdays
deadline
before start
46SOCIAL MEDIA ADS
Additional Guidelines
• Examples for ad formats and technical specifications: https://www.facebook.com/business/ads-guide
• Ad means that the posts will appear only on the public newsfeed, not on the fanpages. This ensures that the post can
be optimised to deliver the best results based on the campaign goal.
• The advantage of this is that the promoted brand stays in a contained environment that does not conflict with other
advertisers or editorial content.
• It is also required that Condé Nast brands (VOGUE, GQ, GLAMOUR, AD, WIRED) tag the client’s fanpage using
the Branded Content Tag (Handshake).
• Branded Content Tag:
With sponsored posts (both on Facebook and Instagram) Condé Nast must always specify the cooperation partner
The cooperation partner must have an official Facebook page
Each Condé Nast title must be approved once by the cooperation partner as a Branded Content Partner
The tagging approval must be given by the cooperation partner on its own fansite under “Branded Content”:
https://www.facebook.com/business/help/212566145960789?helpref=page_content
47SOCIAL MEDIA ADS
Additional Guidelines
IMAGES:
• High-quality, contrasting images
• Visual language that fits the Condé Nast brand
• Consistency between image and text (message)
• No text on pictures: will be “punished” or not released at all by the Facebook algorithm
• Ideally, test at least two to three different image motifs
TEXT:
• Optimum text length – up to 60 characters. Text that is too long is distracting and can have a negative effect on the
reach
• No advertising texts – a “native” message that matches the brand tone contributes to better credibility and more
interaction
• Clear user targeting and focus on one message per ad
• Moderate emoji use
• Hashtags have no positive impact on performance on Facebook. On Instagram, a few meaningful hashtags ensure
better performance
• Call for interaction (e.g. asking questions, competitions/prize draws) leads to a better engagement rate and a
greater organic reach
48CUSTOM SOLUTIONS
Classic Advertorial (incl. Traffic Drivers Bundle)
CLASSIC ADVERTORIAL
Required material for advertorial Input on topic, text samples,
images, videos, target links,
ornaments and logos as video
graphics, image credits
Required material for traffic Images, text
drivers
Format type jpg, TIFF, BMP, PNG
Delivery deadline before start 15 workdays
Creation of proposal 5 workdays
Tracking ClickCommand
49CUSTOM SOLUTIONS
Editorial Special Sponsoring (incl. Traffic Drivers Bundle)
EDITORIAL SPECIAL SPONSORING
Required ads for special Billboard Ad: 1000x250 px or
970x250 px or 850x250 px or
800x250 px
& Mobile Billboard Ad: 320x160 px
(see specifications Billboard Ad &
Mobile Billboard Ad)
Required material for traffic drivers Images, text
Format type jpg, TIFF, BMP, PNG
Delivery deadline before start 25 workdays
Creation of proposal 5 workdays
50CUSTOM SOLUTIONS
Customized Newsletter & Newsletter Sponsoring
CUSTOMIZED NEWSLETTER NEWSLETTER SPONSORING
Required material for Input on topic, text samples, Required material for Input on topic, text, images
advertorial subject line, target links, single advertorial
motifs in design of the specific
Standard Size 600x200 px
site/medium, ornaments and
logos as video graphics, image File Size Max. 80kb
credits
Format type jpg, TIFF, BMP, PNG Delivery Physical
Delivery deadline before start 15 workdays
Tracking Clickcommand
Creation of proposal 3 workdays
If providing a ready-for- max. size 500kb, Width 680 Delivery deadline before start 5 workdays
delivery px, Height (var.) optional:
html newsletter 1,500 px, Resolution 150 dpi Creation of proposal 1 workday
Tracking Clickcommand
51Technical specs/HTML 5 Advertising material
HTML File The executing HTML5 advertising material should be run within one single .html file.
None of the delivered .html files should be named index.html.
File hierarchy and folder The layer and folder structure should contain a maximu m of one layer (scripts, images).
structure
File number und code In order to minimise server requests, the number of individual elements should be kept as low as possible.
compression
Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or JavaScript animat ions
should be selected with regards to the CPU and GPU utilisation.
Browser compatibility and Since not all desired features or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of
support by browsers that lead to non-representable advertisements. The advertisement materials are to be tested on all browsers by the
Fallback agency. Condé Nast reserves the right to exclude specific browser versions from delivery of advertising material.
Frameworks, Libraries and HTML5 advertising materials are played on the websites within a frame in order to avoid complications with functionalities of the
website. Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included. When global JavaScript variables are used, they
Namespaces should run in their own namespace or alternatively be clearly named. Likewise, names for the assignment of HTML IDs as well a s ID,
Class and Type selectors in CSS have to be clearly selected.
Guidelines Please find the IAB guidelines regarding HTML5 advertising material by accessing the following link: http://www.iab.net/html5
Delivery The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all
elements of the advertising material, excluding external added Libraries or Fonts. The ZipArchive must be a .html document (not
index.html) and all included scripts and elements have to be linked relatively. In case of external hosting, absolute links must be use d.
Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file numb er must be
adhered to.
52Technical Specs/Advertising formats with sound (Polite Banner)
• Promotional tools with initial sounds are not permitted.
• Exceptions are streaming promotional tools, which initially are adjusted to mute mode and activated in the case of
a click on the speaker pictogram. The maximum duration is 30 seconds. We recommend a highly visible audio bar
with the commands “Volume”, “Start” and “Stop”. Sound should not be initiated through MouseOver.
Custom Solutions
• In the case of advertisements that do not comply with our specifications, please submit a special request to our
account team. We would be happy to plan your campaign individually and discuss with you what can be realised.
53Contact and deadlines for material delivery
The delivery and booking deadlines are as follows: The delivery and booking deadlines for Creative Studio
5 working days for: Productions bundles have to be coordinated individually
• Display Ads with the Condé Nast Creative Studio Team. Please find
contact details below.
• Video Ads
• Social Media Ads
Please submit display and video ad material via email to:
• Newsletter Sponsoring
condenast.campaigning@adtechfactory.com
15 working days for:
Please submit Custom Solution and Social material via
• Classic Advertorial email to:
• Customized Newsletter
creativestudio@condenast.de
25 working days for: including the following information:
• Editorial Special Sponsoring • Client name and point of contact
• Period
• Placement
• Promotional tools
• Target URL
54CLIENT REFERENCES
55CLIENT REFERENCES
Selection
• Acer • Fiat • Moet Hennessy
• Adidas • For • Nespresso
• Apple • Hilfiger • Opel
• Armani • Huawei • Porsche
• Audi • yesguar Land Rover • Procter&Gamble
• Bacardi • Joop • Replay
• Bose • Kia • Rolex
• Boss • Lacoste • Sabo
• Campari • Levi’s • Timberland
• Daimler • Massimo Dutti • Volkswagen
• Diesel • Microsoft • Zalando
56You can also read
