2018 DIGITAL ADVERTISING SPECS - Ad Age
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2018 DIGITAL ADVERTISING SPECS Overview 2 Takeovers 5 Run of site, home page targeting and contextually targeted impressions 7 HTML email newsletters and channel sponsorships 8 Online sponsorships 10 Additional ad units 11 New products: newsletter & video series sponsorship 15
Overview 2018
Materials submission Rich media Third-party networks
Creative units must be submitted to your Rich media is defined as advertisements • We accept creative from most major ad
Digital Campaign Specialist a minimum of: that users can interact within a web page serving networks (please inquire).
• Standard media: Three business days format (as opposed to simple animation • Third party tags must be live at the
prior to campaign launch. without click through functionality). time of submission to enable thorough
• Rich media: Five business days prior These advertisements can include sound, testing before launch.
to campaign launch to enable thorough video. Rich media may appear in ad for- • Reporting access must be provided for
testing or campaign launch may be mats such as banners and buttons as well all third party served campaigns and a
delayed. as transitionals and various over-the-page third party login must be set up to be
• Pre-roll: 10 business days prior to units such as floating ads, expandable/ linked to adops-adage@crain.com.
campaign launch to enable thorough retractable units and tear-backs. Rich • JavaScript tags are preferred.
testing or campaign launch may be media also includes in-page and intext Tags not accepted: Modernizr
delayed. digital video advertisements where the JavaScript
associated content is not streaming in a
Send creative files attached, not player environment.
embedded. Audio Creative
Please contact your sales representative Any sound must be user-intiated and is
Text ads must be sent formatted exactly for submission guidelines relating to over- defined as a click-based interaction rather
how they are supposed to show. Crain the-page units and video inbanner units. than a mouseover or rollover.
Ad Ops does not format text ads. All expenses related to serving third party
rich media ads will be the responsibility of All ads must be clearly labeled with “Play”
Linking URL: Linking URLs must be the advertiser. and “Stop” controls.
domain name based and cannot be the IP
address (i.e., http://207.123.456.78).
HTML5 ads
Send materials to: HTML5 creatives can be served directly
adops-adage@crain.com in our ad server as a raw file or served
through a third party rich media vendor
such as Doubleclick or Pointroll.
Basic .gif and .jpg
Static .jpg and animated .gif files accepted. Initial load
Asset files are immediately loaded when
the ad tag is inserted in the page.
Static ads • Desktop (970x90/970x250, 300x600,
15-second maximum or three times loop- 300x250): 200kb
ing maximum (five seconds per loop). • Tablet (728x90, 300x600, 300x250):
200kb
Creative with a white background must • Mobile (300x250) (300x50) (mWeb or
have a minimum of 1-pixel border to dif- In-App): 50kb for 300x50, 200kb for
ferentiate ad from editorial content. 300x250
Politely loaded:
All of the creative’s subsequent assets are
loaded once the host webpage has com-
pleted loading.
• Desktop (970x90/970x250, 300x600,
300x250): 2.2 mb
• Tablet (728x90, 300x600, 300x250):
2.2 mb
• Mobile (300x250, 300x50)
(mWeb or In-App): 2.2 mb
Effective 2/5/18 ©Crain Communications Inc. 2
Overview 2018
Additional creative guidelines Email ad specifications Pre-roll video specs
• Creative must match ad size and con- • Only static .jpg and .gif files accepted. • .mp4 (H.264 encoding with any
form to specifications outlined herein. Please specify the clickthrough link(s) profiles or levels and AAC or HE-AAC
• Expansion can begin again on click, that will be used. audio codes) format suggested, .flv
but must close with click. • Rich media is not accepted for email will not play on Apple (iOS) devices.
• Creative with a white background advertisements. • Video length: up to :15 maximum.
must have a minimum 1-pixel border • Creative with a white background • Dimensions: 480x360 (4:3 standard)
to differentiate ad from editorial must have a minimum 1-pixel border or 480x270 (16:9 widescreen).
content. to differentiate ad from editorial • Frame rate: same as source or 1/2 of
• Up to 100K in polite download is content. source (15 to 30 fps).
allowed. Polite download is the • Crain Ad Ops is not responsible for any • Video data rate: 700-1500 kbps.
portion of the ad that loads once changes to the ad creative itself. All • Audio data rate: 200 kbps.
content loads. changes have to be made by the client • Total data rate: 648 kbps.
• Up to three additional polite down- and resubmitted for trafficking. • Keyframe: every 30 or 60 frames
loads of up to 50K each may be initi- • Any ads submitted over 40k run the (two seconds).
ated after a user moves their cursor risk of being read as spam by some • It is recommended to crop to TV-safe
over or clicks on the ad. email programs. area and de-interlace.
• Crain Ad Ops is not responsible for any • Impression trackers are not accepted • Video ad is clickable, please supply
changes to the ad creative itself. All for email. a click-thru URL. A third party click
changes have to be made by the client command is allowed for the click-
and resubmitted for trafficking. Video pre-roll thru. iPhone does not support click
• Creative must have branding. Crain Communications websites pre- function.
• No fake HTML or simulated dominantly utilize the BrightCove Video • Video should not include a leader.
interactivity. Platform. The Brightcove platform is a • If third party tracking is desired, the
• No obscene or otherwise Flash environment and therefore the advertiser can provide a VAST tag or
objectionable images. advertising campaigns that run against a tracking pixel (in standard form)
• Creative cannot use the ‘Publication’ the players must be developed in a format to track the video pod. The video pod
name or logo without pre-approval. that Flash supports. The specs listed consists of the pre-roll and any com-
• Ads click through to provided URL in a below are reproduced from Brightcove panion banners.
new browser. and are for our most common execution. • For maximum compatibility, use ste-
• Expandable ads can expand to two Please confirm execution with your sales reo or mono audio and avoid 5.1
times the size of one side of the representative. • Sample rates above 44. kHz do not
creative. work on all players so they will be
re-sampled. Avoid this by sticking to
44.1 kHz or less.
• Normalize the audio tracks to stan-
dard levels such that you avoid
“clipping” while also avoiding a low
volume.
• Make sure that audio levels are con-
sistent across media that might be
viewed together.
Effective 2/5/18 ©Crain Communications Inc. 3
Overview 2018
Important Disclaimers Policy guidelines for ads that collect
Writing methods and properties to any Click-through tracking is not available on personal information:
Flash object’s prototype property will the following advertising elements: Crain Communications websites allow
cause it to be added to all instances of that • HTML advertising elements that use advertisers to collect personal identifying
object. Avoid modifying the prototypes method=“POST” for form submittal. information; however you may be asked
of Flash’s built-in objects like MovieClip, • Rich media elements that use embed- to make changes to the ad units or include
TextField or Button in the creatives. ded or compiled URL information additional disclosure in order to be accept-
Doing so will modify all instances of these (Macromedia Flash creatives that do able for advertising.
objects in the Brightcove player, bloating not use the FS command, for example).
the player and possibly causing erratic If you wish to collect personal information
behavior. The recommended method for Cache-busting is available automatically within advertisements, those ad units will
developing in Flash using ActionScript for preapproved third party served agen- need to:
2.0 is that prototypes are not modified cies, others by request only. Exception: • Clearly identify your organization.
and that instead classes are created that Third party served click URLs for hard- • Provide a direct link to your privacy
extend the built-in objects. coded placements (text links, etc.) are policy, adjacent to the submit button.
not cache busted. Therefore, click data • Clearly identify the purpose for collect-
Data reported for hard-coded placements using third ing the information.
If requested, Crain Communications party served click URLs may not match
will provide reporting on campaign click data from the third party agency. Additional disclosure may be required.
impressions, clicks and CTR. Crain Please enter the Cache busting tags; Crain Please see your sales representative for
Communications will attempt to provide Communications is not responsible for more information on required notices.
the same reporting for third party served entering these tags.
ads, but may be limited based on tagging
configurations. Crain Communications reserves the right
to preserve the user experience of its
sites, and reserves the right to remove any
advertisement which is deemed annoying
and/or harmful to our users at any time.
Effective 2/5/18 ©Crain Communications Inc. 4
Takeovers
Advertiser must provide all Interstitial ads stop. AdAge.com will take care of the
following units: General specifications redirect to www.AdAge.com.
• Interstitial ad: 640x480 (GIF/ HTML5 creative must be served through
JPEG/3P) for desktop and tablet, a third party rich media vendor such Files required for submissions
300x100 (GIF/JPEG/3P) for mobile as Doubleclick or Pointroll. We cannot • GIF/JPEG/third party tag
• Desktop ads (for Ad Age): 970x90 accept HTML5 assets to serve directly in • The page featuring the introductory
or 970x250, 300x600, 300x250 (GIF/ our ad server. message will have an Ad Age logo and a
JPEG/3P/rich media) link directly to AdAge.com.
• Desktop ads (for Creativity Online): Desktop & tablet
970x90 or 970x250, 300x250 (GIF/ • 640x480 in dimension Rich media
JPEG/3P/rich media) • 80 kb max file size We accept Java, HTML and others (please
• Tablet ads (for Ad Age): 728x90, • Five to eight seconds max inquire). All expenses related to serving
300x600, 300x250 (GIF/JPEG/3P) • Due five days prior to run date rich media ads will be the responsibility
• Tablet ads (for Creativity Online): of the advertiser. Note: Third party tags
728x90, 300x250 (GIF/JPEG/3P) Mobile: 300x100 static are accepted for mobile placements.
• Mobile ads: 300x250, 300x50
(GIF/JPEG/3P) GIF/JPEG/3P: 75 kb max file size; 15 sec- Third party networks
onds max; due five days prior to run date We accept creative from most major third
party networks (please inquire).
When submitting a third party
served interstitial Send materials to:
Interstitial needs to play message and adops-adage@crain.com
Ad units (file sizes/types/dimensions)
Accepted Static HTML5 HTML5 Animation
Platform Dimensions Max. loops
creative type (GIF or JPEG) (initial load) (politely loaded) length
640x480 GIF/
80 kb 5-8 seconds n/a
interstitial JPEG/3P
970x90 or
Desktop 970x250 200 kb 2.2 mb
GIF/
3 loops of
300x600 JPEG/3P/ 40 kb 15 seconds
5 seconds
rich media
300x250
640x480
80 kb 5-8 seconds n/a
interstitial
728x90 GIF/
Tablet 200 kb 2.2 mb
JPEG/3P 3 loops of
300x600 40 kb 15 seconds
5 seconds
300x250
300x100 3 loops of
75 kb 200 kb
interstitial 5 seconds
GIF/
Mobile 2.2 mb 15 seconds
300x250 JPEG/3P 40 kb 200 kb 3 loops of
300x50 40 kb 50 kb 5 seconds
Effective 2/5/18 ©Crain Communications Inc. 5
Takeovers
Desktop/Tablet Interstitial Tablet banner ads
970x90 or 970x250
640x480
300x600
Mobile Interstitial Mobile Banner Ads
300x250
300x50 300x250
300x100
On-site banner ads
300x250
300x600
970x90 or 970x250
Effective 2/5/18 ©Crain Communications Inc. 6
Run of site, home page
targeting and contextually
targeted impressions
Advertiser must provide all Rich media Materials submission
following units: We accept Java-script, HTML and others All creative must be received at least
• Desktop ads (for Ad Age): (please inquire). three business days prior to start of
970x90 or 970x250, 300x600, schedule.
300x250 (GIF/JPEG/3P/rich media) All expenses related to serving rich
• Desktop ads (for Creativity Online): media ads will be the responsibility of the Send materials to:
970x90 or 970x250, 300x250 advertiser. adops-adage@crain.com
(GIF/JPEG/3P/rich media)
• Tablet ads (for Ad Age): 728x90, Third party networks See page 5 for examples of ad units.
300x600, 300x250 (GIF/JPEG/3P) We accept creative from most major ad
• Tablet ads (for Creativity Online): serving networks (please inquire).
728x90, 300x250 (GIF/JPEG/3P) Note: Third party tags are accepted for
• Mobile ads: 300x250, 300x50 mobile placements.
(GIF/JPEG/3P)
Ad units (file sizes/types/dimensions)
Accepted Static HTML5 HTML5 Animation
Platform Dimensions Max. loops
creative type (GIF or JPEG) (initial load) (politely loaded) length
970x90 or
970x250 GIF/
3 loops of
Desktop 300x600 JPEG/3P/ 40 kb 200 kb 2.2 mb 15 seconds
5 seconds
rich media
300x250
728x90
GIF/ 3 loops of
Tablet 300x600 40 kb 200 kb 2.2 mb 15 seconds
JPEG/3P 5 seconds
300x250
300x250 GIF/ 40 kb 200 kb 2.2 mb 3 loops of
Mobile 15 seconds
300x50 JPEG/3P 40 kb 50 kb 2.2 mb 5 seconds
Effective 2/5/18 ©Crain Communications Inc. 7
HTML email newsletters and
channel sponsorships
Newsletters include Mediabuzz, Rich media (excludes email newsletter Third party networks
Digital, Agency News, CMO Strategy banner ads and mobile ads) • For on site banner ads and mobile ads:
and Creativity We accept Java-script, HTML and others We accept creative from most major ad
Advertiser must provide all (please inquire). All expenses related to serving networks (please inquire).
following units: serving rich media ads will be the respon- • For newsletter banner ads: We accept
• Email newsletter banner ads: 300x250 sibility of the advertiser. click tracking tags but do not accept
(GIF/JPEG only) third-party impression tags.
• Channel sponsorship banner ads: 970x90
or 970x250, 300x600, 300x250, 728X90, Note: Third party tags are accepted
300x50 (GIF/JPEG or rich media) for mobile placements, except on the
newsletter.
Special note about 2007 Outlook users:
Animated GIFS are not well supported. Send materials to:
Image defaults to first image in the ani- adops-adage@crain.com
mation series.
Newsletter Sponsorship Ad Units
Platform Dimensions GIF or JPEG
Desktop 300x250 40 kb
Tablet 300x250 40 kb
Mobile 300x250 40 kb
Channel Sponsorship Ad units (file sizes/types/dimensions)
Accepted Static HTML5 HTML5 Animation
Platform Dimensions Max. loops
creative type (gif or jpeg) (initial load) (politely loaded) length
970x90 or
970x250 GIF/
3 loops of
Desktop 300x600 JPEG/3P/ 40 kb 200 kb 2.2 mb 15 seconds
5 seconds
rich media
300x250
728x90
GIF/ 3 loops of
Tablet 300x600 40 kb 200 kb 2.2 mb 15 seconds
JPEG/3P 5 seconds
300x250
300x250 GIF/ 40 kb 200 kb 2.2 mb 3 loops of
Mobile 15 seconds
300x50 JPEG/3P 40 kb 50 kb 2.2 mb 5 seconds
Effective 2/5/18 ©Crain Communications Inc. 8
HTML email newsletters
Best practice recommendations: Email client deliverability Lotus Notes
• Animated gifs will only display the Post-Outlook 2007 • Using too many images or images that
first image in the series when viewed • No support for forms regardless of are too large can cause them to be
in Outlook 2007, so make sure that how simple they are. misconfigured.
important info is not included in later • Background images will not load, and • Lotus Notes does not support forms.
images. should not be used. • Lotus Notes strips out javascript (may
• Do not use javascript since most • Animated gifs are not well supported. vary by version).
email clients do not support it due Image defaults to first frame in the
to security concerns. animation series. Gmail, Yahoo, Hotmail/MSN
• Forms, such as search boxes, are not • Javascript doesn’t work and should
recommended because they are not Pre-2007 Outlook/Mac mail not be used.
well supported by email clients. • Image maps work correctly. • Single background images defined in
• Combat image suppression by adding • Background images can be used as the tag will appear, while back-
alt text to your images. That way, long as user clicks to view images. ground images defined in the
if the image is not downloaded the • Javascript doesn’t work and should tag do not.
subscriber will still be able to see a not be used.
description of the content.
On-site banner ads Email newsletter banner ads
970x90 or 970x250
300x250
300x600
300x250
Effective 2/5/18 ©Crain Communications Inc. 9
Online sponsorships
Includes Special Reports, AdAge@ Video Pre-Roll • It is recommended to crop to
and Honorifics Crain Communications websites TV-safe area and de-interlace.
Advertiser must provide all predominantly utilize the BrightCove • Video ad is clickable, please
following units: Video Platform. The Brightcove platform supply a click-thru URL. A third party
• For co-branded promotions: is a Flash environment and therefore the click command is allowed for the click-
Advertiser logo (EPS, vector-graphic) advertising campaigns that run against thru. iPhone does not support click
• Desktop ads: 970x90 or 970x250, the players must be developed in a format function.
300x600, 300x250 (GIF/JPEG or rich that Flash supports. The specs listed • Video should not include a leader.
media) below are reproduced from Brightcove • If third party tracking is desired, the
• Table ads: 728x90, 300x600, 300x250 and are for our most common execution. advertiser can provide a VAST tag or
(GIF/JPEG/3P) Please confirm execution with your sales a tracking pixel (in standard form)
• Mobile ads: 300x250, 300x50 (GIF/ representative. to track the video pod. The video
JPEG/3P) podconsists of the pre-roll and any
• Logo: 130x65 (GIF/JPEG + Click URL) • mp4 (H.264 encoding with any profiles companion banners.
or levels and AAC or HE-AAC audio • For maximum compatibility, use stereo
Rich media codes.) format suggested, .flv will not or mono audio and avoid 5.1
We accept Java-script, HTML and others play on Apple (iOS) devices. • Sample rates above 44. kHz do not work
(please inquire). All expenses related to • Video length: up to :15 maximum. on all players so they will be re-sampled.
serving rich media ads will be the respon- • Dimensions: 480x360 (4:3 Standard) or Avoid this by sticking to 44.1 kHz or less.
sibility of the advertiser. 480x270 (16:9 Widescreen). • Normalize the audio tracks to standard
• Frame rate: same as source or 1/2 levels such that you avoid “clipping”
Third party networks Wof source (15 to 30 fps). while also avoiding a low volume.
We accept creative from most major ad • Video data rate: 700-1500 kbps. • Make sure that audio levels are
serving networks (please inquire). • Audio data rate: 200 kbps. consistent across media that might be
Note: Third party tags are accepted for • Total data rate: 648 kbps. viewed together.
mobile placements • Keyframe: every 30 or 60 frames
(two seconds).
Ad units (file sizes/types/dimensions)
Accepted Static HTML5 HTML5 Animation
Platform Dimensions Max. loops
creative type (GIF or JPEG) (initial load) (politely loaded) length
970x90 or
970x250 GIF/
3 loops of
Desktop 300x600 JPEG/3P/ 40 kb 200 kb 2.2 mb 15 seconds
5 seconds
rich media
300x250
728x90
GIF/ 3 loops of
Tablet 300x600 40 kb 200 kb 2.2 mb 15 seconds
JPEG/3P 5 seconds
300x250
300x250 GIF/ 40 kb 200 kb 2.2 mb 3 loops of
Mobile 15 seconds
300x50 JPEG/3P 40 kb 50 kb 2.2 mb 5 seconds
GIF/JPEG/
All 130x65 (logo) 40 kb N/A N/A N/A N/A
Click URL
Effective 2/5/18 ©Crain Communications Inc. 10Additional ad units
Interscroller, desktop and tablet Miniscroller, mobile only Sponsored logo
General specifications General specifications General specifications
• Image formats: PNG, GIF or JPG • Image formats: PNG, GIF or JPG • Static GIF or JPEG
• Max image weight: 80 kb • Max image weight: 40 kb • 130x65 pixels
• Image dimensions: 970x90/970x600, • Image dimensions: 320x356, 20px • 40 kb file load
20px buffer on the top and bottom buffer on the top and bottom to
to accommodate the “Notice” bars. accommodate the “Notice” bars
Unit begins at 970x90 and expands to • Video formats: MOV, AVI, MP4
970x600. • Maximum video size: 3 mb
• Video formats: MOV, AVI, MP4 • Video dimensions: 640x360
• Maximum video size: 20 mb • File length: 15 to 30 sec
• Video dimensions: 640x360
• File length: 15 to 30 sec This unit is built by Ad Age but clients
need to provide assets listed above
This unit is built by Ad Age but clients
need to provide assets listed above
LOGO
Effective 2/5/18 ©Crain Communications Inc. 11Additional ad units
Inread video unit • Video formats: All video formats : FLV, • Codec: any Video Codecs format,
General specifications MP4, MOV, VAST, VPAID*, and YouTube excepted: ProRes4444, HDV 720p60,
A video file is all we need. Runs across video key Go2 Meeting 3 & 4, ER AAC LD,
desktop, tablet and mobile. • Video Length: 30 sec desktop, 15 sec REDCODE
• Resolution: max 1920x1080 – mobile recommended lengths • Sound Setting: on
min 640x360 • Aspect ratio: 16:9 (4:3 not supported) *VPAID does not currently work on mobile
• Maximum file size: 10 mb
Desktop Mobile
16:9 INREAD VIDEO
16:9 INREAD VIDEO
Tablet
16:9 INREAD VIDEO
Effective 2/5/18 ©Crain Communications Inc. 12Additional ad units
Facebook instant articles, mobile If in-banner-video 2. If built by Ad Age: Video file + Click
General specifications, statics Advertiser can provide third party tags URL or 1x1 impression/click tracker
• Dimensions: 300x250 or 300x450 or Ad Age can create custom ad units and • Resolution 640x360
• Static: GIF/JPEG 40 kb provide third party reporting (additional • File size: 5 mb
• Animation: 15-sec cap (maximum production fees apply) • File format: MP4, MOV, FLV, or WMV
loops: 3 loops of 5 seconds) 1. If provided by client: In-Banner- • File length: 15 to 30 seconds
• File Size: 40 kb Video tag:
• HTML5 initial load: 200 kb Materials submissions
• HTML polite load: 2.2 mb All creative must be received at least five
• Animation: 15 to 30 seconds business days prior to start of schedule.
300X250 VIDEO OR
STANDARD MOBILE UNIT 300X450 VIDEO OR
STANDARD MOBILE UNIT
Expandable rich media units Additional notes Materials Submission
• Desktop ads (for Ad Age): 970x90, • Expansion and sound must be All creative must be received at least five
300x600, 300x250 user-initiated business days prior to start of schedule.
• Desktop ads (for Creativity Online): • Click to expand/click to close
970x90, 300x250 • Banner must be in closed state on Send materials to:
page load adops-adage@crain.com
Ad units (file sizes/types/dimensions)
Maximum Maximum
Direction of HTML5 HTML5
Platform Dimensions expanded in-banner -video
expansion (initial load) (polite load)
dimensions length
970x90 or 970x250 970x418 Down
Desktop 300x600 600x600 Left 200 kb 2.2 mb 30 seconds
300x250 600x250 Left
Effective 2/5/18 ©Crain Communications Inc. 13Additional ad units
Programmatic advertising • reatives cannot include inaccurate
C • ny audio and video must be user
A
spec guidelines imagery or content. initiated with a clearly recognizable
• A 1-pixel border is required, or the • Creatives should have a clean aes- on/off button.
ad must be clearly defined within the thetic look. • The action of clicking on an ad must
allowable ad space. • Disruptive designs intended only to not initiate a download.
• Ads cannot be designed to blend into attract attention using inappropriate • Ad units must launch a new browser
page content. imagery, revealing imagery is not window when clicked.
• Ads may not blink, shake, flicker or allowed. • SWF files are not allowed
flash in a disruptive manner. • The look and feel of the ad cannot • All ads are subject to review
• Animation should be limited to no match any device’s alert scheme (such
more than 3 loops and no more than 15 as an iOS pop-up)
seconds • No expandable ad units are allowed.
• Ads may not falsify information or • All rich media ads must have a fallback
mislead users; they must reflect the static creative.
service or product being advertised.
Ad Age Online specs
Accepted Static HTML5 HTML5 Animation
Platform Dimensions Max. loops
creative type (GIF or JPEG) (initial load) (politely loaded) length
970x90
GIF/
3 loops of
Desktop 300x600 JPEG/3P/ 40 kb 200 kb 2.2 mb 15 seconds
5 seconds
rich media
300x250
728x90
GIF/ 3 loops of
Tablet 300x600 40 kb 200 kb 2.2 mb 15 seconds
JPEG/3P 5 seconds
300x250
300x250 GIF/ 40 kb 200 kb 2.2 mb 3 loops of
Mobile 15 seconds
300x50 JPEG/3P 40 kb 50 kb 2.2 mb 5 seconds
Creativity specs
Accepted Static HTML5 HTML5 Animation
Platform Dimensions Max. loops
creative type (GIF or JPEG) (initial load) (politely loaded) length
970x90 GIF/
3 loops of
Desktop JPEG/3P/ 40 kb 200 kb 2.2 mb 15 seconds
300x250 5 seconds
rich media
728x90 GIF/ 3 loops of
Tablet 40 kb 200 kb 2.2 mb 15 seconds
300x250 JPEG/3P 5 seconds
300x250 GIF/ 40 kb 200 kb 2.2 mb 3 loops of
Mobile 15 seconds
300x50 JPEG/3P 40 kb 50 kb 2.2 mb 5 seconds
Effective 2/5/18 ©Crain Communications Inc. 14New products: newsletter &
video series sponsorship
Wakeup Call Newsletter or Super Bowl News Alert
Static (Max
Platform Dimensions Unit description Accepted creative type Animation
file size)
300x250 Desktop rectangle GIF/JPEG + Click Tracker
Desktop PNG with transparent background + 40 kb N/A
75x15 Desktop logo
Click Tracker
300x250 Tablet rectangle GIF/JPEG + Click Tracker
Tablet PNG with transparent background + 40 kb N/A
75x15 Tablet logo
Click Tracker
300x250 Mobile rectangle GIF/JPEG + Click Tracker
Mobile PNG with transparent background + 40 kb N/A
75x15 Mobile logo
Click Tracker
Video Series Sponsorship — Display + Pre-Roll
Static HTML5
Unit Accepted HTML5 Animation
Platform Dimensions (GIF or (politely Max. loops
description creative type (initial load) length
JPEG) loaded)
GIF/
970x90 or Desktop 3 loops of
JPEG/3P/rich 200 kb 2.2 mb 15 seconds
970x250 leaderboard 5 seconds
media
GIF/
Desktop 3 loops of
Desktop 300x250 JPEG/3P/rich 40 kb 200 kb 2.2 mb 15 seconds
rectangle 5 seconds
media
Transparent
Desktop
130x65 PNG + click N/A N/A N/A N/A
logo
URL
Tablet 3 loops of
728x90 GIF/JPEG/3P 200 kb 2.2 mb 15 seconds
leaderboard 5 seconds
Tablet 3 loops of
300x250 GIF/JPEG/3P 200 kb 2.2 mb 15 seconds
Tablet rectangle 40 kb 5 seconds
Transparent
130X65 Tablet logo PNG + click N/A N/A N/A N/A
URL
Mobile 3 loops of
300x250 GIF/JPEG 200 kb 2.2 mb 15 seconds
leaderboard 5 seconds
Mobile
Mobile 3 loops of
300x50 GIF/JPEG 50 kb 2.2 mb 15 seconds
rectangle 40 kb 5 seconds
Transparent
130X65 Mobile logo PNG + click N/A N/A N/A N/A
URL
Video Series Sponsorship — Display + Pre-Roll
Video Audio
Accepted Unit Dimensions Pre-roll Key Frame
Ad Unit Aspect ratio File Size data data
file format description (WxH) length frame rate
bitrate bitrate
every
Desktop 4:3 full screen 700-
MP4 or 480x360 or 15 sec. 10 mb 200 30 or 60
Pre-Roll Tablet/ or 16:9 1500 30 fps
VAST 480x270 max max kbps frames
Mobile widescreen kbps
(2 sec)
Effective 2/5/18 ©Crain Communications Inc. 15You can also read
