Digital media kit, 2020 - Condé Nast Germany
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High -imp act formats Billboard ad and mobile billboard ad Billboard ad Mobile billboard ad (2:1) 09.12.2019 3
Technical sp ecifications Billboard ad and mobile billboard ad BILLBOARD AD MOBILE BILLBOARD AD Format 1,000 x 250 px, 970 x 250 px, Format 320 x 160 px* 850 x 250 px or 800 x 250 px File size max. 800 KB File size max. 800 KB Fallback Required Physical submission jpg/gif Physical submission jpg/gif/HTML5** 3rd party tag submission* jpg/gif/HTML5** 3rd party tag submission jpg/gif/HTML5** Tracking View pixel, Click command 3rd party tag streaming • 3rd party tag only Landing page Mobile-enabled, no Flash • Polite loading max. 2 MB • Sound and repetitions must *) Image files can be submitted in the format 640 x 320 px for be initiated by retina displays. All HTML5 ad formats must be responsive to the the user (on-click) container or have a fixed size of 320 x160 px. Ads via a third- party tag must exhibit the format 320 x 160 px. **) See the submission guidelines for HTML5 specifications 09.12.2019 4
High -imp act formats Premium billboard ad Technical specifications Format 1,000 x 400 px File size max. 800 KB Premium billboard ad Fallback Required Physical submission jpg/gif/HTML5* 3rd party tag submission jpg/gif/HTML5* 3rd party tag streaming • 3rd party tag only • Polite loading max. 2 MB • Sound and repetitions must be initiated by the user (on-click) *) See the submission guidelines for HTML5 specifications 09.12.2019 5
High -imp act formats Responsive billboard ad Technical specifications Format Dynamic x 250 px Responsive billboard ad Production by Condé Nast ADJUSTING ADJUSTING Material required Images, video (hi-res), logos, CI, campaign layouts Fallback Required Alternative 3rd party tag via Celtra 3rd party tag streaming • 3rd party tag only • Polite loading max. 2 MB • Sound and repetitions must be initiated by the user (on-click) *) See the submission guidelines for HTML5 specifications 09.12.2019 6
High -imp act formats Half-page ad Technical specifications Format 300 x 600 px File size max. 800 KB Fallback Required Half-page ad Physical submission jpg/gif/HTML5* 3rd party tag submission jpg/gif/HTML5* 3rd party tag streaming • 3rd party tag only • Polite loading max. 2 MB • Sound and repetitions must be initiated by the user (on-click) *) See the submission guidelines for HTML5 specifications 09.12.2019 7
High -imp act formats Multi-device takeover Billboard ad Medium rectangle Medium Half-page rectangle ad 09.12.2019 8
Technical sp ecifications Multi-device takeover Format Billboard ad: 1,000 x 250 px, 970 x 250 px, 850 x 250 px or 800 x 250 px Half-page ad: 300 x 600 px Medium rectangle: 300 x 250 px File size Max. 800 KB per format Fallback Required Physical submission jpg/gif/HTML5* 3rd party tag submission jpg/gif/HTML5* 3rd party tag streaming • 3rd party tag only • Polite loading max. 2 MB • Sound and repetitions must be initiated by the user (on-click) *) See the submission guidelines for HTML5 specifications 09.12.2019 9
High -imp act formats Rollover ad Technical specifications Format Landscape: 16:9 Portrait: 9:16 Guideline width: 1,920 px File size max. 800 KB Rollover ad Fallback Required (jpg) Physical submission jpg/gif/HTML5*/mp4** Rollover ad Details: Submission as a 3rd party tag is possible, but this option requires prior testing. CN reserves the right to accept submission via third parties. The advertising material needs to adjust dynamically to the responsive size of the website. For example, it cannot be embedded in an inline frame with a fixed size. *) See the submission guidelines for HTML5 specifications **) A video file may be used for the rollover ad. In this case, a video in mp4 format 16:9 is required. 09.12.2019 10
V ideo formats InRead video Technical specifications Format Max. 1,920 x 1,080 px, min. 640 x 360 px (720 px recommended) Aspect ratio 16:9 (4:3 not supported) File size Desktop: Max. 20 MB Mobile: Max. 5 MB Length: 10–30 sec. Physical submission Video formats (mov, fla, mpeg, mp4, etc.) InRead Codec All video codecs except ProRes 4444, HDV 720p60, Go2 Meeting 3&4, ER AAC LD and REDCODE Sound On URL redirect (click command ) + trackers (optional) OR VAST redirect (max. 5 MB, if hosted by agency ad server) 09.12.2019 11
V ideo formats Vertical video Technical specifications Material required Images, videos (hi-res), logos, CI, campaign layouts. Video must be in portrait format. Production by Condé Nast Alternative 3rd party tag via Celtra Vertical video SCROLLING Vertical video 09.12.2019 12
S tandard fo rmats Ad bundle Skyscra Leader board per Medium rectangle Medium rectangle 09.12.2019 13
Technical sp ecifications Ad bundle Format Leader board: 728 x 90 px or 1,000 x 90 px Skyscraper: 160 x 600 px or 120 x 600 px or 200 x 600 px Medium rectangle: 300 x 250 px File size Max. 800 KB per format Fallback Required Physical submission jpg/gif/HTML5* 3rd party tag submission jpg/gif/HTML5* 3rd party tag streaming • 3rd party tag only • Polite loading max. 2 MB • Sound and repetitions must be initiated by the user (on-click) *) See the submission guidelines for HTML5 specifications 09.12.2019 14
S tandard fo rmats Large mobile banner (4:1) Technical specifications Format 320 x 100 px or 300 x 100 px* File size Max. 800 KB per format Fallback Required Physical submission jpg/gif/HTML5** Large mobile banner (4:1) 3rd party tag submission jpg/gif/HTML5** 3rd party tag streaming • 3rd party tag only • Polite loading max. 2 MB • Sound and repetitions must be initiated by the user (on-click) *) Image files can be submitted in the format 640 x 200 px or 600 x 200 px for retina displays. All HTML5 ad formats must be responsive to the container or have a size of 320 x100 px or 300 x 100 px. Ads via a third-party tag must exhibit the format 320 x 100 px or 300 x 100 px. **) See the submission guidelines for HTML5 specifications 09.12.2019 15
S ocial media
S ocial media Instagram Story read – editorial story integration, incl. push Benefit from the credibility of GLAMOUR and let your brand be part of our editorial Instagram Stories. Technical specifications: Platform IG Stories Sender GLAMOUR and client Material Thematic input, required product for photo shoot Submission 4 weeks EDITORIAL STORY slide 1 Slide 2 Slide 3 Slide 4 Slide 5 deadline before launch 09.12.2019 17
Paid p ush Instagram Story read bundle Expand your audience and maximise reach with an additional Story advertising campaign. See slide 17 for technical specifications. Execution in FB and IG feeds and Stories. Details depend on format (photo ad, video ad, carousel ad, etc.) STORY ad campaign 18
S ocial media Facebook/Instagram ad – boost your profile and generate conversions Achieve maximum gross range with a CPM-optimised photo or carousel ad – or a CPC-optimised ad to boost traffic and conversions. Technical specifications Photo ad Carousel ad Platform IG and FB IG and FB newsfeed or Stories newsfeed or Stories Sender GLAMOUR and GLAMOUR and client client Material Thematic input, Thematic input, required images, copy images (max. 10 thumbnails), copy Swiping Submission 5 working days 5 working days deadline before launch Facebook photo ad INSTAGRAM carousel ad 09.12.2019 19
S ocial media Facebook collection ad Let your audience explore every single detail of your product, as recommended by GLAMOUR, and generate conversions using a CPC-optimised collection ad. Technical specifications Platform IG and FB newsfeed Sender GLAMOUR and client Material required Thematic input The title image or video displayed in the collection ad uses the first creative motif from your selection. Images and videos will, where necessary, be converted to an aspect ratio of 1:1 Submission deadline 5 working days before launch FACEBOOK collection ad 20
S ocial media Facebook/Instagram – instant experience (mobile landing page) Create an attention-grabbing and user-friendly landing page for mobile devices in order to boost interaction with your content. Technical specifications Platform FB and IG newsfeed or Stories Sender GLAMOUR and client Material Thematic input, required images, copy, videos, product details Submission 5 working days deadline Facebook canvas, screen #1 Facebook canvas, screen #2 Facebook canvas, screen #3 before launch 09.12.2019 21
S ocial media Facebook/Instagram and YouTube ad – to increase video views (CPV) Generate video views with a CPV- optimised video campaign. Technical specifications Platform FB and IG: newsfeed or Stories, YouTube Sender GLAMOUR and client Material Thematic input, required images, video (Instagram: max. 2 min.) Submission 5 working days deadline before launch FACEBOOK video ad INSTAGRAM video ad YouTube video ad 09.12.2019 22
S ocial media Classic Pinterest pins A Get yourself recommended by GLAMOUR while your audience plans day-to-day decisions and life moments on Pinterest. Technical specifications: Platform Pinterest feed and search Sender GLAMOUR Material Thematic input required (native, service/product Promoted pin Promoted app pin Promoted video pin Promoted carousel character) CPM or CPC CPC CPV pin Submission 5 working days deadline before launch 09.12.2019 23
S ocial media Pinterest sponsored board GLAMOUR X DIOR BEAUTY BOARD – Unreine Haut Special themed sponsorship on Pinterest with co-branded GLAMOUR Pinterest channel header. Shared board between GLAMOUR and client incl. editorial pins, two service pins and three product pins of the client, linking to the client’s website. To boost the range and profile of the ad special, we recommend a bundle including reach push (200,000 AIs on service pins). To boost traffic to the ad special or the website, we recommend a bundle including traffic push (2,800 clicks on service pins). GLAMOUR X DIOR BEAUTY BOARD Unreine Haut jetzt See ‘Classic pins’ for technical specifications Submission deadline: 25 working days entdecken Diese Beauty Tipps helfen garantiert bei unreiner Haut GLAMOUR 24
Custom solutions
Custom solutions Classic advertorial (incl. traffic -driver bundle) TRAFFIC-DRIVER BUNDLE Harness the native and enticing character of an advertorial powered by Co-branded ad bundle a traffic-driver bundle. Promotional teaser LINKS TO Social media ads Newsletter integration Classic advertorial GUARANTEE: 500,000 AIs 09.12.2019 26
Technical sp ecifications Classic advertorial Material required for advertorial Thematic input, copy, images, videos, links to landing pages, designs and logos, video graphics, image credits Material required for traffic driver Images, text Format type jpg, TIFF, BMP, PNG Submission deadline before 15 working days launch Creation of proposal 5 working days Tracking Click command 09.12.2019 27
Custom solutions Special themed sponsorship (incl. traffic -driver bundle) TRAFFIC-DRIVER BUNDLE Become the exclusive sponsor of a special on a specific topic, powered Co-branded ad bundle by a traffic-driver bundle. O´Zopft is! Promotional teaser LINKS TO Mobile billboard ad (2:1) Social media ads Newsletter integration Themed special with fixed billboard ad and mobile billboard ad GUARANTEE: 750,000 AIs 09.12.2019 28
Technical sp ecifications Special themed sponsorship Required ad formats Billboard ad: 1,000 x 250 px, 970 x 250 px, 850 x 250 px or 800 x 250 px Mobile billboard ad: 320 x 160 px (see specifications for billboard ad and mobile billboard ad) Material required for traffic driver Images, text Format type jpg, TIFF, BMP, PNG Submission deadline before 25 working days launch Creation of proposal 5 working days 09.12.2019 29
Custom solutions Customised newsletter Send your content straight to the inboxes of newsletter subscribers thanks to a customised newsletter that has been specially developed for you. Technical specifications Material required Thematic input, copy samples, subject line, target links, single motifs in the design of the page/medium concerned, logos as video graphics, image credits Format type jpg, TIFF, BMP, PNG Submission deadline 15 working days before launch Creation of proposal 3 working days If submitting an HTML max. 500 KB, width of 680 px, height newsletter variable, optional: 1,500 px, resolution: 150 dpi Tracking Click command (no JavaScript) 120,000 RECIPIENTS 09.12.2019 30
Custom solutions Newsletter sponsorship Generate attention and traffic as the sponsor of an editorial newsletter. Technical specifications Material required Banner Format 600 x 200 px File size Max. 80 KB Submission Physical Sponsorship Tracking Click command (no JavaScript) Submission deadline 5 working days before launch Creation of proposal 1 working day 120,000 RECIPIENTS 09.12.2019 31
Crea tiv e studio p ro duc tio ns
Creativ e studio p roductions Photo S bundle (advertorial or microsite incl. stills shoot by Condé Nast) TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE Benefit from full native integration of your ROS promotional teaser products with a stills shoot by CN, Co-branded ROS ad bundle presented in an LINKS TO advertorial or on a microsite.* Newsletter integration Social media ads Advertorial/microsite with stills of your product GUARANTEE: 500,000 AIs 09.12.2019 33 * Production by CN includes: stills shoot at the Condé Nast photo studio, in-house photographer, standard props, travel expenses not included.
Creativ e studio p roductions Photo M bundle (advertorial or microsite incl. model shoot by Condé Nast) TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE Let a professional ROS promotional teaser model showcase your product or collection Co-branded ROS ad bundle in an advertorial or on a microsite.* Co-branded ROS billboard and mobile LINKS TO billboard Newsletter integration Social media ads Advertorial/microsite with model shoot GUARANTEE: 1,450,000 AIs 09.12.2019 34 * Production by CN includes: shots of the model at an external photo studio, up-and-coming model, travel expenses not included
Creativ e studio p roductions Photo L bundle (advertorial or microsite incl. shoot at a unique location by Condé Nast) TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE Get a genuine high-end ROS promotional teaser production with a professional model at a Co-branded ROS ad bundle unique location.* Co-branded ROS billboard and mobile LINKS TO billboard Newsletter integration Social media ads Advertorial/microsite with model shoot at a special location. GUARANTEE: 2,800,000 AIs 09.12.2019 35 * Production by CN includes: model shots at an external photo studio or location of your choice, model, travel expenses not included.
Creativ e studio p roductions Video S bundle (advertorial or microsite incl. video production by Condé Nast) TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE ROS promotional teaser Harness the Co-branded ROS ad bundle promotional power of a video with exclusive Co-branded ROS billboard and mobile CN production, billboard showcased in an Newsletter integration LINKS TO advertorial or on a microsite.* Social media ads Social video ads and YouTube TrueViews Co-branded header on YouTube channel Advertorial/microsite with video content GUARANTEE: 750,000 AIs/50,000 video views 09.12.2019 36 * Production by CN includes: basic video, 1 full version, 1 short version, single setting, one day of filming, standard props, travel expenses not included.
Creativ e studio p roductions Video M bundle (advertorial or microsite incl. video production by Condé Nast) TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE ROS promotional teaser Showcase the variety Co-branded ROS ad bundle of your brand in multiple settings in an Co-branded ROS billboard and mobile exclusive CN video billboard production, promoted Newsletter integration LINKS TO in an advertorial or on a microsite.* Social media ads Social video ads and YouTube TrueViews Co-branded header on YouTube channel Advertorial/microsite with video content GUARANTEE: 1,450,000 AIs/100,000 video views 09.12.2019 * Production by CN includes: premium video, 1 full version, 1 short version, multiple settings, one day of filming, location scouting or set styling, travel 37 expenses not included.
Creativ e studio p roductions Video series bundle (advertorial or microsite incl. video production by Condé Nast) TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE ROS promotional teaser Benefit from 360° Co-branded ROS ad bundle communication with an exclusive video Co-branded ROS billboard and mobile series for digital media billboard and an additional Newsletter integration LINKS TO photo shoot for print media*. Social media ads Social video ads and YouTube TrueViews Co-branded header on YouTube channel Advertorial/microsite with video content GUARANTEE: 2,800,000 AIs/200,000 video views 09.12.2019 • Production by CN includes: premium video, 3 full versions, 3 short versions,38unique location, three days of filming, location scouting and set styling, travel expenses not included.
S ub mission guidelines
S ub mission guidelines Technical specifications/HTML5 advertising materials HTML file The HTML5 advertising material should be supplied in a single HTML file. None of the HTML files supplied should be named ‘index.html’. File hierarchy and folder structure The layer and folder structure should contain a maximum of one layer (scripts, images). File number and code compression In order to minimise server requests, the number of individual elements should be kept as low as possible. Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. CPU and GPU utilisation should be borne in mind when using CSS3 or JavaScript animations. Browser compatibility and fallback Since not all desired features or libraries are supported by all browsers, we advise that you submit fallback JPG or GIF files if a lack of browser support leads to non-representable advertisements. The advertisement materials are to be tested on all browsers by the client. Condé Nast reserves the right to exclude specific browser versions from the submission of advertising material. Frameworks, libraries and HTML5 advertising materials are played on the websites within a frame in order to avoid complications with functionalities of the namespaces website. Frameworks and libraries (e.g. Bootstrap) can be included within our frame. When global JavaScript variables are used, they should run in their own namespace or alternatively be clearly named. Likewise, names for the assignment of HTML IDs and ID, class and type selectors in CSS must be clearly selected. Guidelines Please find the IAB guidelines regarding HTML5 advertising material by accessing the following link: http://www.iab.net/html5 Submission The HTML5 advertising material will be delivered to the brand or agency as a compressed zip archive, which has to include all elements of the advertising material, with the exception of external added libraries or fonts. The zip archive must be a .html document (not index.html ) and all included scripts and elements have to be linked relatively. In the event of external hosting, absolute links must be used. Alternatively, a redirect may be supplied. In this case, all aforementioned standards regarding document size and file number must be adhered to. 09.12.2019 40
S ub mission guidelines Technical specifications/ad formats with sound (polite banners) Advertising materials with initial sound are not permitted, with the exception of advertising materials that start in mute mode and that are activated by means of clicking on the speaker icon. The maximum duration is 30 seconds. We recommend a highly visible audio bar with the commands ‘Volume’, ‘Start’ and ‘Stop’. Sound should not be activated by means of mouseover. Custom solutions: Please contact us if your advert does not comply with our specifications. We will be happy to plan your campaign individually and advise you on what is feasible. 09.12.2019 41
S ub mission guidelines Additional guidelines for social media ads Ads will only be shown on the public newsfeed and not on fan pages. This ensures that the post can be optimised in order to achieve the best results based on your campaign objectives. The advantage of this is that the promoted brand is presented in a closed environment that does not come into conflict with other advertisers or editorial content. It is also necessary for the Condé Nast brands (VOGUE, GQ, GLAMOUR, AD) to tag the client’s fan page with the ‘branded content tag’ (handshake). Branded content tag: • In the case of sponsored posts (both on Facebook and on Instagram), Condé Nast is obliged to name the business partner. • The business partner must have an official Facebook page. • Each Condé Nast publication must be approved by the business partner as a ‘branded content partner’ on a one-off basis. • The page approval must be granted by the business partner on their own fan page under ‘Branded content’: https://www.facebook.com/business/help/212566145960789?helpref=page_content 09.12.2019 42
S ub mission guidelines Additional guidelines for social media ads Images: • Use of high-resolution, high-contrast images and a visual style that is in keeping with Condé Nast • Coherence between images and copy (message) • A lack of text on images will be ‘penalised’ or will not even get through the Facebook algorithm • Ideally, at least two or three different image motifs should be tested Copy: • The ideal copy length is no more than 60 characters. • Too much copy is distracting and can have a negative impact on reach • No advertising copy: a ‘native’ message that fits the brand identity helps generate more credibility and interaction • Clear user targeting and a focus on one message per ad • Moderate use of emojis • Hashtags have no positive influence on performance on Facebook On Instagram, a few punchy hashtags improve clarity • Calls for interaction (e.g. asking questions, competitions/contests) boost engagement and increase organic reach 09.12.2019 43
S ub mission guidelines Contact details and deadlines The following submission and booking deadlines apply: Five working days for: • Display ads Please send display and video material by email to: • Social media ads condenast.campaigning@adtechfactory.com • Newsletter sponsorship Please send materials for custom solutions and social ads to: creativestudio@condenast.de 15 working days for: Please always quote the following: • Classic advertorials • Client name and contact person • Customised newsletters • Period 25 working days for: • Placement • Special themed sponsorship • Advertising material(s) • Pinterest sponsored boards • Target URL Please arrange deadlines for Condé Nast Creative Studio productions individually by emailing: creativstudio@condenast.de 09.12.2019 44
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