PRODUCT OVERVIEW BRAND STUDIOS
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PRODUCT OVERVIEW
BRAND STUDIOS
1
A X E L S P R I N G E R B R A N D ST U D I O S
WHO WE ARE – AND WHAT WE DO
Since Employees Teams
we are producing campaigns of implement your campaigns holistically – Consisting of the most relevant and best
various extents for all industry sectors starting from the idea to the final people: journalists, video producers, digital
and media brands. realisation. We reach target groups in a strategists & social media experts translate
Our tailor-made, individual, native safe environment with a maximum the brand goals of the clients die
content results in maximum reach as reach. Our campaign KPIs are Markenziele der Kunden into tailor-made
well as maximum user engagement scheduled individually and optimized storytelling and 360 degree campaigns
and is matched optimally to the target continuosly. Success becomes with a maximum advertising impact.
group and communicational message transparent and measurable.
of the client.
2
#SOLUTION
Journalists, video producers, digital
strategists & social media experts
turn Your brand goals into tailor-made
storytelling and 360campaigns with
maximum advertising effect.
SUCCESS STORIES FOR MATCH.
POWERFUL BRANDS #Storytelling-DNA
#PowerfulMediaBrands
CREATE.
#User-Engagement
#TailorMade-Content
#HighestReach
MEASURE.
#Success-KPI
#MaximumEffect
#Transparency
3
YO U R 3 6 0 ° C O M F O R T P RO G R A M
STORY TELLING WITH EVERY SENSE
You have a topic? You need one? You want reach? Or do you prefer branding? No matter what you need – we have
it! Our product portfolio has an answer to every of your desires.
EXCITING STORIES …FOR THE EAR …AND THE EYE
Brand Story, Product Story, Advertorial or Branded or sponsored – together with us Moving pictures and BILD are THE topics
Brand Concept. Storytelling, creative the trending topic podcast becomes right now. With the help of editorial and self
expertise, reach and performance are our another success driver for you in a made formats we lift your story up to the
prime discipline. heartbeat! big stage of moving pictures!
4
J U ST W H AT YO U N E E D !
OUR PRODUCTS
PRODUCT
BRAND STORY ADVERTORIAL
STORY
MARKEN-
BILD LIVE PODCAST BRAND
KONZEPTE
CONCEPTS
5
BRAND
STORY
6
W E T U R N YO U R TO P I C I N TO TA L K O F TO W N
BR AND STORY
Best Case: Coca Cola Best Case: I Travel Jerusalem
The best journalists and photographers of our Brand Studios editorial
team stage Your topic individually with an exciting, as well as informative
story, written and designed in the style
of Germany‘s most relevant media!
This is how stories, which really matter, are born:
Stories generating real emotions, stories, which will turn
You into the agenda setter of the country!
Top of the line:
Clients act as a directors.
All steps, from the idea, down to realisation, are coordinated with them.
7
RUNTIME: 4-6 WEEKS YO UR I N DI V I DUA L STAG E FO R N ATI V E STO RI E S
M I N I M U M 2 A N D M A X I M U M 4 B R A N D STO R I E S
BRAND HUB
I N C LU D I N G T R A F F I C S U P P LY
B OT H TO H U B A N D TO B R A N D STO R I E S
A Brand Hub is your individual thematic microsite on BILD.de or WELT.de.
A Brand Hub consists of your Brand Stories, in which your message is natively
presented and communicated in look & feel of the respectively carrying
media brand and with optional editorial articles.
An indivudual Vanity-URL, specifically created for this concept
(e.g. bild.de/erkaeltung* oder welt.de/nachhaltigkeit*) can be used by clients
for their specific communication.
HOW ?
− Traffic supply with various native teaser surfaces, which are optimised
throughout the complete campaign run by means of A/B testing.
− Editorial content within relevant thematic environment is added.
− Integration of native banners with internal link to Brand Story of choice
possible.
Best Case: Aktion Mensch Best Case: Saturn
* cold/** sustainabilty
8
T R A F F I C S U P P LY
BR AND STORY & -HUB COMPONENTS ON BILD.DE
We know how to make it
work, we know what our
readers like and place
Your communication close
to top news of the day.
A-Teaser
BILD.de Home*
As of package M , our
A-Teaser on BILD.de
starting page is Yours.
Social Media Posts
Native teasers, as well as
Brand Story / Brand Hub
social posts with BILD.de
A/B-testing provide
Your story with the
powerful level of attention,
it really deserves! Native Teaser
BILD.de ROS
10 with packages M & L , as well as Brand Hub.
* Only
T R A F F I C S U P P LY
BR AND STORY COMPONENTS ON WELT.DE
Informative and specifically tailored
to the needs of our readers:
Not just
A tailor-made brand story, but also
Native Teaser WELT.de Power Teaser, Newsblock natively integrated ad formats,
Homepage WELT.de Homepage
ensuring authenticity, as well as
boosting of click rates.
Brand Story / Brand
Hub
WELT.de
Native Article- Social
Recommendations Media
WELT.de ROS Posts
11O U R B R A N D STO RY P A C K A G E S
PRICING
BR AND
L M S PRINT 3
2 2 2
HUB 1
250,000 views 200,000 views 110,000 views 40,000 views 1/1 page 545,700,- €
½ page 343,200,- €
400,000.-- € 300,000.-- € 220,000.-- € 100,000.-- €
1.000e format 157,600,- €
125,000 views 100,000 views 50,000 views 30,000.-- views 1/1 page 81,312,- €
1/2 page 45,175,- €
260,000.-- € 200,000.-- € 125,000.-- € 90,000.-- €
¼ page corner 31,944,- €
1 Plus creation costs: 25,000.-- € (neither discounts, nor agency commission can be granted on such costs)
12 2 Plus creation costs: Package S: 8,000.-- € | Package M: 10,000.-- € | Package L: 12,000.-- € (neither discounts, nor agency commission can be granted on such costs)
3 Plus creation costs: 1/1 page: 7,000,- € | ½ page, 1.000e format, ¼ page each 6,500,- € (neither discounts, nor agency commission can be granted on such costs). Additional cross-media combination offers upon request.
All rates plus VAT, where applicable. Subject to alteration and printing errors.BILD OR WELT BRAND STORY? NOW YOU CAN GET A BOOKS, SPORT1 OR BUSINESS INSIDER BRAND STORY ON TOP
SPECIAL BR AND STORY OFFER
And you get an additional Brand Story
You book your Brand Story on BILD.de package S on the Books, Sport1 or Business
or WELT.de! insider with the same content for only
*AGOF daily digital facts; basis: digitale WNK 16+ years, single month december 2020
10,000,- € net****(instead of 35,000,- €)
** offer is only valid until the 30th of april 2021 – later execution of the campaign possible
*** Stylebook, Travelbook, myHomebook, Techbook, Fitbook
13 ****plus 3,500,- € creation costs (not discountable)THE VIDEO Sample visualization
BRAND STORY
ON SPORT1
BRAND STORY SPECIAL: FOCUS ON YOUR BRAND
A picture says more than a thousand words. A video even more!
Transfer your emotions even more intensively with videos: with the new
Video Brand Story.
We integrate your video into the story and social media which leads to big
results:
− Guarenteed Reach: 15,000 views
− Duration: 4 – 6 weeks (lead time of 4 weeks)
− Gross price: 50,000,- €*
− Plus creation costs: 14,000,- €***(length of the video 3-4 minutes)
(costs for the video production is included)
* Paket M: Other packages available upon request
14 ** video production via Media Impact, non binding price calculation, more expenditure might lead to additonal costs, testimonials
are not included in the creation costs and might lead to additonal costs. Usage on the clients website possible upon request.STA G I N G YO U R TO P I C S W I T H I N O U R C O S M O S
BR AND STORY PACK AGES PORTFOLIO
BR AND
HUB 1 L 2 M 2 S 2
25,000 views 20,000 views 15,000 views 10,000 views
79,000,- € 62,500,- € 50,000,- € 35,000,- €
FINANCE LIFESTYLE TECHNOLOGY MUSIC SPORTS
15 1Available for Business Insider, AUTO BILD and SPORT BILD. Plus 10,000,- € creation costs which are not discountable.
2 Pluscreation costs package S: 3,500,- € I package M: 4,000,- € I package L: 4,500,- € which are not discountable.
Paket L not available for ICONIST.PRODUCT
STORY
16FO C US O N YO UR PRO DUCT
PRODUCT
STORY
Your product / brand is at the centre of our story.
Particularly suitable for products needing detailed
explanation, for new features and for current special
offers by our partners.
Your content is reproduced authentically.
We create our own teasers and advertising
material for this specific purpose.
With our Product Story, You will achieve multiple goals: Best Case: Verti
Both performance and product awareness
will be in focus.
17Best Case: Bosch Best Case: Porsche
YO UR MO N OTHE MATI C A N D I N DI V I DUA L
T HE MAT I C S I T E
PRODUCT HUB
A Product Hub is a monothematic, individual thematic site on BILD.de or
WELT.de. A Product Hub consists of Your Product Stories, with focus
on Your product.
HOW ?
− Traffic supply with variuos ad banners, which are optimised by means
of A/B testing throughout campaign run.
− Integration of ad banners with external linking to the required landing page.
Runtime of 4-6 weeks - Minimum 2 and maximum 4 Product Stories
REASON WHY possible.
RE AC H MULTI PLE O BJE CTI V E S. FO C US O N − Traffic is driven to Hub, as well as to Product Stories.
PE RFO RMA N C E A N D AWA RE N E SS
O F YO UR PRO DUCT.
18T R A F F I C S U P P LY
PRODUCT STORY AND – HUB BILD
Ad formats on BILD.de as Promo Teaser
to drive additional traffic to Your Product Story
Best Case: MHK
Product Hub
on BILD.de
Werbemittel
Facebook and Instagram
sponsored posts
1 of up to 4 Product Storys
BILD.de
Channel A Teaser
(only included in the package L and Product Hub)
19 on BILD.de starting pageT R A F F I C S U P P LY
PRODUCT- STORY AND HUB WELT
Best Case: Bosch
Ad formats on WELT.de as Promo Teaser, to
drive additional traffic to Your Product Story
Product Hub on WELT.de
1 of up to 4 Product Storys
WELT.de
FB and Instagram sponsored posts
20O U R P RO D U C T STO RY P A C K A G E S
PRICING
PRODUCT
HUB 1 L 2 M 2 PRINT
42,000 views 30.000 Views 20,000 views 1/1 page 1/2 page 1000e
11,250,000 AIs 8.400.000 AIs 6,200,000 BILD/BamS3 BILD/BamS 4 format 4
110,000,- € 79.000,- € 55,00,- € 545,700,- €/ 343.200 €/ 157.600 €
99,900,- € 69.200 €
26,500 views 23.000 Views 12.000 Views 1/1 page 1/2 page
9,500,000 AIs 8.400.000 AIs 4.700.000 AIs WELT 3 WELT 4
80,000,- € 70,000,- € 47,000,- € 81,312,- € 45,175,- €
18,000 views 8,000 Views
2,500,000 AIs 1,500,000 AIs
60,000,- €5 30,000,- €
1 Plus creation costs: 12,000,- € (neither discounts, nor agency commission can be granted on such costs)
2 Plus creation costs: BILD and WELT Package M 6,000.- € | Paket L: 8.000,- € | Sport1, ComputerBILD and AutoBILD: 3,000.- € (neither discounts, nor agency commission can be granted on such costs)
24 3 Plus creation costs: 3,000.-- € (neither discounts, nor agency commission can be granted on such costs)
4 Plus creation costs: 2,500.-- € (neither discounts, nor agency commission can be granted on such costs)
All rates plus VAT, where applicable. Subject to alteration and printing errors.PODCAST
HUB
25T HE STAG E FO R YO UR B R A N DE D PO DC AST
PODCAST HUB
With a Podcast Hub you get an innovative stage on BILD.de or WELT.de. The
Podcast Hub consist of your Podcast Storys, with a focus on your Branded
Podcast.
HOW ?
− Traffic supply via different advertising formats, which are optimized
during the whole campagin via A/B-testing.
− Integration of the Podcast players with your Branded Podcast
(available on all known Podcast platforms like Spotify and Deezer)
within the Storys and the Hub.
REASON WHY − Integration of advertisements within the hub which link to your
desired landing page. Minimum duration of the campaign of 4
weeks and integration of 4-8 Podcast Storys within the Hub.
O UR PO DC AST HUB W I TH I N TE G R ATE D
BR A N DE D PO DC AST O FFE RS THE PE RFE CT − The traffic supply can lead both to the Hub or the Storys.
I N N OVATI V E BR A N DI N G I N STRUME N T FO R YO UR
C O MPA N Y
26T R A F F I C S U P P LY
HOW WE DRIVE TR AFFIC TO YOUR BILD PODCAST HUB
-
W
-
Contentbar and Mrec Multiscreen Home Understitial (mobile) and Sitebar (desktop)
Podcast Hub
BILD.de
Channel A-Teaser Cube Ad (multiscreen) Social Media
Channel depending on topic Sponsored Posts
27 Sample visualization
Facebook, Instagram One of the four Podcast Storys
BILD.deT R A F F I C S U P P LY
HOW WE DRIVE TR AFFIC TO YOUR WELT PODCAST HUB
MRec Multiscreen ROS and Home (mobile)
Cube Ad (multiscreen)
Podcast Hub
WELT.de
Billboard (Home) Social Media
Sponsored Posts
28 Sample visualization
Facebook, Instagram One of the four Podcast Storys
WELT.de1 0 0 % S H A R E O F VO I C E
PODCAST HUB – CONTENT
COMPONENTS OF PRICE OF THE
LENGTH GUARANTEED PACKAGE1
THE PACKAGE
BILD: 91,000,- € gross price plus
creation of a Podcast Hub and a 12,000,- € creation costs (not
BILD: 10 M. AIs & 33,000 page views
10-20 minutes Product Story for all 4 of your discountable)
PODCAST HUB S WELT: 6 M. AIs & 17,500 page views
per episode podcast episodes you brought WELT: 65,000,- € brutto gross price plus
along + small traffic package 12,000,- € creation costs (not
discountable)
10-20 minutes BILD: 91,000,- € gross price plus 47,000,-
creation of 4 Branded Podcast episodes
PODCAST HUB M per episode for you plus one Product Story per
BILD: 10 M. AIs & 33,000 page views € creation costs (not discountable)
WELT: 6 M. AIs & 17,500 page views WELT: 65,000,- € gross price plus
episode and a Podcast Hub + small
47,000,- € creation costs (not
traffic package
discountable)
BILD: 127,000,- € gross price plus
creation of 8 Branded Podcast episodes BILD: 13.3 M. AIs & 48,000 page 90,000,- € creation costs (not
10-20 minutes views discountable)
PODCAST HUB L per episode
for you plus one Product Story per
episode and a Podcast Hub + big traffic WELT: 10.7 M. AIs & 35,000 page WELT: 105,000,- € gross price plus
package views 90,000,- € creation costs (not
discountable)
29 1) Creation costs include: Projectmanagement, creation of the Hub, creation of the traffic supplying advertisements, conception and writing of the Podcast Storys, Podcast production: Scripting, high sound quality, Audio CI, sound effects, cutting, topic
selcetion and so on..; individual packages (e.g. creation of 4 Branded Podcast episodes for you + big traffic package is possible on demand)VERTICAL
STORY
30R E A C H A N A D D I T I O N A L TA RG E T G RO U P W I T H T H E V E R T I C A L STO RY
VERTICAL STORY TELLING AS AN INNOVATIVE FORMAT
The perfect target group addition
to our brand studios products: Vertical videos are the format of the future
YouTube, Snapchat or Instagram – all of them offer vertical videos. The reason is simple:
Especially young users don‘t turn around their mobile phones anymore to consume
- 39% of the users on videos.1
Snapchat are between 13
and 17 years old Vertical videos emotionalize
- 50% of the users on
Vertical videos reach a high advertising impact, are perfectly suitable for branding and
Snapchat are between 18
emotionalize the users.2
and 34 years old
- 74% of the Instagram Differentiation via vertical storytelling
users are aged between
18 and 34 Vertical storytelling is a disruptive, new format and differentiates a company from the
mass of competitors.3 Because of that and the snackable content the story becomes
something special and tends to stick better in the mind set of the user.
31 Sources: Internetworld 2018, Lead Digital
2018, Visupixel 2019, Snapchat 2021,
Statista 2021T H E STO RY O N I N STA G R A M A N D S N A P C H AT L I N K S TO YO U R B R A N D O R P RO D U C T STO RY
VERTICAL STORY ALS REICHWEITENBOOSTER
With full-screen vertical
videos or photos with text,
Your story is played, in the
style of the young
generation, on the popular
social media platforms
Snapchat and Instagram.
The requested message is
spread across more than
5 story chapters.
VERT I CAL STORY ON VERT I CAL STORY BR AND OR PRODUCT
I N S TA G R A M O N S N A P C H AT STORY
ON OUR MEDIA
BRANDS
Beispielvisualisierungen
32T H E STO RY O N I N STA G R A M A N D S N A P C H AT L I N K S TO YO U R L A N D I N G P A G E
VERTICAL STORY AS A CONVERSION DRIVER
YO U R L AND I NG
VERT I CAL STORY ON VERT I CAL STORY
PAGE
I N S TA G R A M O N S N A P C H AT
Beispielvisualisierungen
33PRICES &
PACKAGES
What is actually a Vertical Story?
With just one click, You will find out (DAK Best Case)!
PAC K AG E G UA R A N T E E PRI C E
Story Booster 15,000 views 40,000.-- €1
Stand Alone 30,000 views 80,000.-- €2
34 1 plus creation costs: 5,000.-- € (Neither discounts, nor agency commission can be granted on such costs); can be booked
only in combination with a regular Brand or Product Story
2 plus creation costs: 8,000.-- € (Neither discounts, nor agency commission can be granted on such costs)ADVERTORIAL 35
YO U R C O N T E N T I N LO O K A N D F E E L O F O U R M E D I A B R A N D S
ADVERTORIAL
Best Case: The Vegetarian Butcher Best Case: KFW
P RO D U C T- & B R A N D C E N T R E D
CONTENT FOR SPECIFIC
P RO D U C TS , N E W F E AT U R E S
A N D O F F E RS
I N C LU D I N G
P R I Z E - C O M M U N I C AT I O N
BENEFIT
Individual design of standard Pure Partner content –
advertising formats Your content on our Focus on awareness and performance
& guaranteed AIs brands!
36G E N E R AT I N G T R A F F I C O N A D V E R TO R I A L
TR AFFIC SUPPLY
Ad format for traffic supply
Ad format for traffic supply
(Mobile Medium Rectangle)
(Mobile Medium Rectangle)
Facebook Sponsored Facebook Sponsored
Post Post
37O U R A D V E R TO R I A L P A C K A G E S
PRICING
DIGITAL 1 PRINT
1/1 page 1/2 page 1000e
9,000,000 AIs BILD/BamS 2 BILD/BamS 3 format 3
50,000.- € 545,700.- €/ 343,200.- €/ 157,600,- €
99,900.- € 69,200.- €
1/1 page 1/2 page
4,000,000 AIs WELT 2 WELT 3
25,000.- € 81,312.- € 46,175.- €
1 Plus creation costs: 3,500.-- € (neither discounts, nor agency commission can be granted on such costs)
38
2 Plus creation costs: 3,000.--€ (neither discounts, nor agency commission can be granted on such costs)
3 Plus creation costs: 2,500.--€ (neither discounts, nor agency commission can be granted on such costs).
All rates plus VAT, where applicable. Subject to alteration and printing errors.BRAND
CONCEPTS
39O UR SA LE S BO OSTE R
VOLKS-PRODUKT
AT T E N T I O N - C ATC H I N G R E A L I S AT I O N
− Realisation and language in look & feel of BILD
− Communication focus on product image
− Cross-media staging
E X T E N S I O N O F TA RG E T G RO U P
− Differentiated approach through various BILD group media channels
generates new and different target groups.
POSITIVE IMAGE TR ANSFER
− High credibilty and competence with co-branding and integration
of testimonials.
− Recommendation character – Experience shows:
BILD readers trust in our BILD brand.
M A S S I V E C O M M U N I C AT I O N P R E S S U R E
RUNTIME: − Exclusive online action microsite and prominent ad formats
during action run
4-6 WEEKS − Ads with recommendation character in BILD/BamS
− Mobile integrations.
GROSS PRCE:
40 Subject to alteration and printing errors.
ABOUT 2 MILLION €AKTION FÜR
DEUTSCHLAND
With our „Aktion für Deutschland“ we lay our focus
on Your products and services.
Content is suitable for mass market, inspiring the whole nation.
The difference in comparison with a „Volks-Produkt“ is, that a
testimonial, add-ons or yearly exclusivity
are not absolutely necessary.
Cross-media advertising across all channels and
co-branding with BILD and BILD.de
Runtime:
4-6 weeks
Gross price: About 1.2 mill. €
41
All rates plus VAT, where applicable. Subject to alteration and printing errors.PRODUKT-TIPP
Best Case: Hochland
− Your product at the centre of attention!
Our Produkt-Tipp is an advertising
action with recommendation character.
− Your product is labelled
as Produkt-Tipp, providing credibility
of Your advertising message.
− Cross-media realisation across all
channels, as well as co-branding
with BILD and BILD.de
42O UR FO RMAT FO R PRO DUCTS N E E DI N G
E XPLA N ATI O N
Best Case: Bosch
WELT ERKLÄRT*
W E E X P L A I N YO U R TO P I C S O F I N T E R E ST
− Crossmedial advertising with a premium format and co-branding of
you and WELT
− Preparation of complex topics and products that need to be
explained, in the language of our readers
M E A N I N G F U L I N T E G R AT I O N O F YO U R C O N T E N T
− Infographics, statistics and background information to visualize the
topic clearly
− Creative implemantation with the highest degree of journalistic quality
R E A C H T H E F O L LO W I N G G O A L S W I T H W E LT E R K L Ä R T
− Awareness for the new features of your product or your new product
itself
43 Realisation examples *Explained by WELT“O UR FO RMATS FO R PRO DUCT N OV E LTI E S
WELT PREMIERE
Best Case: Mercedes
H I G H - Q U A L I T Y A N D C R E AT I V E P R E S E N TAT I O N O F
YO U R N E W P RO D U C TS
− Crossmedial advertising with a premium format and co-branding of
you and WELT
− Your product/brand at the heart of our story.
Partcicularly suitable for new features and current offers.
O U R R E A D E RS T E ST YO U R P RO D U C T
− Part of the concept can be a reader test of your product during which
readers of WELT rate your product authentically - proximity to the
consumer and authentic test results guarenteed
R E A C H T H E F O L LO W I N G G O A L S W I T H W E LT
PREMIERE
− Image boost and generation of qualified responses
44BILD LIVE 45
PURE ENTERTAINMENT
BILD
LIVE
No strict broadcasting schedule
and always the first one
on the spot, whenever anything happens.
Brand power with BILD co-branding.
Integration of partner into editorial
environment, as well as native integration
secure a high level of acceptance.
Please click to play!
46LI V E E N TE RTA I N ME N T | LI V E STRE A MS, RE PLAYS & C LI PS
OUR BILD LIVE SHOWS
WER WILLST DU SEIN? # H E I M AT L I E B E HAUSARZT BIBLIOTHEK
COMING SOON COMING SOON COMING SOON
REIF IST LIVE JETZT KOMMT PREMIER LEAGUE BILD BOXX
SCHOLL SHOW
30 3X 45 1X 45 1X 5 1-2 X
MINUTES PER WEEK MINUTES PER WEEK MINUTES PER WEEK MINUTES PER WEEK
PLACE TO B
DER SPARFOCHS STA DT L A N D B I L D STA R S & STO R I E S
30 11h 20-30 1X 15-20 1X
47 MINUTES DURING WORKING DAYS MINUTES PER WEEK MINUTES PER WEEKYOUR OWN BILD LIVE SHOW You want your own content non-stop? You are agenda setter and we realize your topics in your own BILD Live show. In your show you are the director. With our storytelling expertise we lead you to the big stage and turn you into the talk of town. With BILD Live you are the star! LET‘S TALK! 48
CONTACT
Fellin Wolter
Head of International Sales
Media Impact GmbH & Co. KG
+49 151 440 47 064 twitter.com/mediaimpact.de
fellin.wolter@axelspringer.com facebook.com/mediaimpact.de
Zimmerstraße 50
D- 10888 Berlin
www.mediaimpact.de
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