Manitoba's Hockey Community - 2020-2021 Season
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2020-2021 Season
PRINT + DIGITAL MEDIA KIT
Manitoba’s
Hockey For advertising, please contact:
Community SEAN DAVIS
Publisher
sean@davismediaco.com
Phone: (888) 705-8871
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE 2020 GAME ON MEDIA KIT | 2
TO BE CANADIAN IS TO LOVE HOCKEY
Even more so in Manitoba, hockey season is what we live for. Game On magazine
delivers content on everything most important to Manitoba’s hockey fans ...
And that should include your business.
#1
HOCKEY IS THE
MOST POPULAR SPORT IN CANADA
1.3M 64% 83%
CANADIAN ADULTS PLAY
HOCKEY ON A WEEKLY
OF CANADIANS SUPPORT
THEIR CHILDREN PLAYING
OF CANADIANS
WATCH HOCKEY
BASIS HOCKEY EVERY WEEK
http://assets.numeris.ca/DNAInsights/How%20Canadians%20Watched%20the%202018%20NHL%20Playoffs.PDF
https://www.newswire.ca/news-releases/canadas-commitment-to-hockey-remains-strong-eight-in-10-watch-hockey-everyweek-539804511.html
Hockey is the top sport in Canada And one of the strongest audiences to target, Canada-wide! Game On is Manitoba’s magazine for hockey fans. For eight years, Game On has been delivering the most important hockey news in Manitoba, covering everything from the Winnipeg Jets to the rising stars in local leagues. GAME ON IS MANITOBA’S HOCKEY MAGAZINE! Game On is Manitoba’s award-winning, premier magazine where hockey fans meet the stars of the game. With newsstand, retail and arena distribution on top of a paid subscriber base, Game On delivers regular high-value content to those most engaged with Canada’s favourite sport. HIGH-VALUE MARKETING On average, more than half of all readers take action on magazine ads. By aligning your brand with Game On, you communicate directly with the hockey fans in Manitoba. The Manitoba hockey community is comprised of established families with above- average incomes and spending power, who are looking to work with new companies across a variety of industries.
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE 2020 GAME ON MEDIA KIT | 4
READERSHIP: 25,000
Game On magazine boasts over 25,000 readers per issue varying from Jets and
Moose hockey fans, active hockey families across our province to the Sunday
morning beer league old-timers and the up-and-coming junior hockey stars.
Whether it’s the hockey mom parked in front of Bell MTS IcePlex in the middle of
winter, waiting for her daughter’s practice to end, or the father stopping at Tim’s
to pick up hot chocolates for his son’s coach on the way to an early Saturday
morning playoff game, Game On magazine is but a few steps away.
Game On features one of the highest value audiences in all of
Canada. Our readers make and spend more money, especially
with companies that support their favourite sport!
$104,000
AVERAGE HOUSEHOLD INCOME
1 IN 4 BOUGHT A NEW
33% 20% 27% CAR IN THE PAST 2 YEARS
$100K+ $75-$100K $40-75K
21% UNDER $40K 68% 32% 28% 35% 37%
AVERAGE PERSONAL INCOME MALE FEMALE OVER 55 35-54 UNDER 35
EDITORIAL CALENDAR
SEASON PREVIEW EDITION – SEPTEMBER 2020
Featuring an in-depth look at some of Manitoba’s greatest amateur athletes in all the
hockey leagues across the province, with an outlook on the upcoming season.
AD BOOKING/MATERIALS DEADLINE: AUGUST 28, 2020
HOLIDAY EDITION – NOVEMBER 2020
A perfect stocking stuffer featuring the annual Winnipeg Jets Hockey Challenge minor
hockey tournament at Bell MTS IcePlex.
AD BOOKING/MATERIALS DEADLINE: OCTOBER 23, 2020
MANITOBA'S HOCKEY COMMUNITY G A M E O N H O C K E Y. C A
G A M E O N M A N I T O B A’ S H O C K E Y C O M M U N I T Y
REGULAR SEASON EDITION – JANUARY 2021
A look into some of the more exciting storylines highlighting the 2019-20 hockey season,
with stops in the MMJHL, MJHL, WHL, AHL and the NHL.
REGULAR SEASON EDITION
JACK
ROSLOVIC
A LIFELONG LOVE FOR
THE JETS’ LOGO
AD BOOKING/MATERIALS DEADLINE: DECEMBER 18, 2020
THE IRCOM PROGRAM FROM THE AHL
NEW CANADIANS SKATE THEIR WAY INTO
HOCKEY CULTURE TO THE NHL
IT’S JUST A FEW STEPS
EYES ON THE PRIZE DOWN THE HALL
YEAR 8 / EDITION 4
SCOUTS HAVE THE WINNIPEG WARRIORS 13 THINGS TO MAKE YOU
IN THEIR SIGHTS MORE AWESOME
YOUR GUIDE TO BUYING
HIGH-END HOCKEY STICKS
$10 CND / $8.50 US • YEAR 8 EDITION 4
PLAYOFF EDITION – MARCH 2021
With the regular season now behind us and the post-season dead ahead, Game On’s Playoff
Edition features stories in preparation for the most exciting time of the year: Playoffs!
AD BOOKING/MATERIALS DEADLINE: FEBRUARY 26, 2021
FINALS EDITION – MAY 2021
It’s now or never. The make-or-break point of the year. Who moves on? Who takes home
Manitoba’s most important hardware this season?
AD BOOKING/MATERIALS DEADLINE: APRIL 30, 2021
CHAMPIONS EDITION – JULY 2021
An issue dedicated to all of the champions of the past season of Manitoba hockey - one
final look at the teams of the year, players of distinction and the summer ahead.
AD BOOKING/MATERIALS DEADLINE: JUNE 25, 2021
GAME ON IS DISTRIBUTED TO OVER 2,000 PAID SUBSCRIBERS AND CAN BE PURCHASED ONLINE AT WWW.GAMEONHOCKEY.CA/STORE! IN ADDITION TO PAID SUBSCRIPTIONS, COPIES OF GAME ON ARE AVAILABLE AT: • Chapters Indigo • Terry Sawchuk Arena • Sargent Park Arena • McNally Robinson • Transcona East End CC • Wayne Fleming Arena - U of M • IceTime Sports • Jonathan Toews Sportsplex • Bertrand Arena • Bell MTS Iceplex • Southdale Community Centre • Charles Barbour Arena • Seven Oaks Arena • Notre Dame Arena • Maginot Arena • The Rink Training Centre • Bill Mosienko Arena • Sport Manitoba • Keith Bodley Arena • Eric Coy Arena • Keystone Centre (Brandon) • St. Vital Centennial Arena • Century Arena • T.G. Smith Centre (Steinbach) • Gateway Arena • Sam Southern Arena • Rural Manitoba Arenas • St. James Civic Centre • River East Arena • And many more! Game On‘s digital edition delivers our audience a rich, immersive digital reading experience. Our digital edition is capable of displaying dynamic content like embedded videos and direct links back to our advertising partners’ websites. All advertising placements in print are included in our easy-to-navigate digital edition. FULLY MOBILE-RESPONSIVE!
RATE CARD &
SPECIFICATIONS
PREMIUM POSITIONS 1x 3x 6x DIMENSIONS TRIM VIDEO IN DIGITAL
2nd Cover $2,049.50 $1,849.50 $1,550 8.38” x 11” 8.25” x 10.75” Complimentary
3rd Cover $2,049.50 $1,849.50 $1,550 8.38” x 11” 8.25” x 10.75” Complimentary
4th Cover $2,199.50 $1,999.50 $1,700 8.38” x 11” 8.25” x 10.75” Complimentary
Cover Gatefold $3,099.50 $2,899.50 $2,300 16.76” x 11” 16.5” x 10.75” Complimentary
DISPLAY ADVERTISING 1x 3x 6x DIMENSIONS TRIM VIDEO IN DIGITAL
2-Page Spread $2,649.50 $2,449.50 $1,850 16.76” x 11” 16.5” x 10.75” Complimentary
Full Page $1,749.50 $1,549.50 $1,250 8.38” x 11” 8.25” x 10.75” $395
Half Page $1,149.50 $949.50 $750 6.75” x 4.75” N/A $445
1/3 Page $949.50 $749.50 $550 2" x 9.25” N/A $495
SPECIAL PLACEMENTS 1x 3x 6x ADD TO RATE
Opposite 2nd Cover $450 $200 $200 Guaranteed Positioning
Within Article of Choice $425 $175 $175 Guaranteed Positioning
First 10 Pages $400 $150 $150 Guaranteed Positioning
Right-Hand Page $400 $150 $150 Guaranteed Positioning
SAFETY
All live matter must be 1/4 inch from trim on all sides. GUTTER SAFETY: 3/16 inch on each side (total 3/8 inch). Note:
Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
FILES ACCEPTED
Artwork to be supplied as a press-optimized PDF (Acrobat-generated) with all fonts and hi-res images (300 DPI)
embedded. Failure to embed high-res images will result in pixelated output.
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE 2020 GAME ON MEDIA KIT | 8
WWW.GAMEONHOCKEY.CA
Banner Ads Native Ads Video Ads
Web banners appear in Native ads appear across Web banners appear in
rotation on a number of the website in a variety of rotation on a number of
site positions positions and categories site positions
With over 165,000 ad impressions and more than 30,000 unique visitors monthly, Game On’s website is rapidly growing
and will help you reach Manitoba’s hockey fans, families and local players. Game On readers love our printed magazine!
And with so many real-time daily updates on Manitoba’s hockey community, Game On has a website like no other for
local sports updates and time-sensitive hockey news! Redesigned and re-imagined, Game On features a new website that
has been developed to include faster loading times and a responsive design that renders content as well as banner ad
placements across any screen size.
Page views/month Ad impressions/year Registered users
45,000 2,000,000 3,000
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE 2020 GAME ON MEDIA KIT | 9
BANNER & VIDEO
ADVERTISING
FEATURE YOUR COMPANY ON
MANITOBA’S HOCKEY WEBSITE!
Nothing complements your print advertising campaign like a banner ad placement on our site! What’s more, we ensure
your static or animated banner ads are placed strategically, resulting in higher visibility and increased click-through rates!
1. Game On web advertising is fast, flexible and trackable! 4. Promote to Manitoba’s hockey community!
2. Drive traffic to your website & increase conversions. 5. Target hard-to-reach millennials!
3. Increase brand awareness, credibility & trust. 6. Adjust your ads with new offers and promotions!
BANNER ADS 3M 12M SIZE VIDEO/GIF ADS 3M 12M SIZE
SITE WALLPAPER $1,050 $3,350 1,700 x 600 px SITE WALLPAPER $1,245 $3,975 1,700 x 600 px
LEADERBOARD $675 $2,150 970 x 90 px LEADERBOARD $855 $2,725 970 x 90 px
LARGE RECTANGLE $600 $1,950 336 x 280 px LARGE RECTANGLE $900 $2,875 336 x 280 px
Mobile Leaderboard: 320 x 50 px, mobile Large Rectangle: 300 x 250 px. Artwork may be submitted in .gif or mp4 format. For video ads, running
Please supply creative in .jpg or .png format, 72 dpi, RGB format, and less time should be under 90 seconds and optimized for web. Site takeover is
than 100kb in size with valid click-through link. not eligible for video and must be submitted in .gif format.
NATIVE ADVERTISING BECOME THE STORY Native advertising is a powerful way to reach new potential customers in an effective and non-invasive manner. By posting informative content that has real, practical value in either Game On magazine, Game On’s website or a combination of both alongside our editorial content, you build tremendous amounts of trust with the audience and make the reader far more likely to purchase from your business. We can run articles anywhere from 500 to 1,500 words that will always be available to our subscriber audience and our web traffic. This means long-lasting effects for your business! Your article will link back to the landing page of your choice to drive traffic back to your website. Create immersive, dynamic content by incorporating images and videos along with your editorial features. Inline images are proven to boost engagement and make consumption easier for readers. Take advantage of this by including pictures and videos with your article. Now is your opportunity to tell a story that captures the reader’s attention and introduces your company as exactly what the reader is looking for! Branded author pages keep all of your content in one place and easy for readers to find later on! Every author on the Game On website has their own archive page featuring all of their features. You’ll get a picture, byline, social media links and a short bio along with your article. Content marketing is all about creating relationships and building trust, and the best place to start is by introducing yourself. All advertising partners who book a 6-issue advertising campaign with Game On magazine will receive a complimentary 500-word native advertising placement!
NATIVE AD RATES &
ARTWORK REQUIREMENTS
PRINT & DIGITAL COMBO
DIGITAL NATIVE ADS EACH 3-PACK 10-PACK NATIVE ADS EACH
500 WORDS, 2 IMAGES $325 $900 $2,600 500 WORDS, 1 PAGE $1,250
1,000 WORDS, 3 IMAGES $385 $950 $3,050 1,000 WORDS, 2 PAGES $1,995
1,500 WORDS, 5 IMAGES OR VIDEOS $425 $1,050 $3,400 1,500 WORDS, 4-PAGE FEATURE $3,250
ARTWORK REQUIREMENTS
Please Supply:
• Author description (up to 50 words) • Featured image or video (1,000 x 600 px)
• Thumbnail image • Body images/videos (up to 5)
• Social media/website links • Up to 3 categories to be listed under
• Headline (up to 45 characters) • Click-through URL
• Editorial (up to 1,500 words)
All content will be reviewed by our editorial staff to ensure spelling, grammar and adherence to Game On brand guidelines.
Game On reserves the right to refuse any submissions that don’t meet our content standards. Please submit all materials 10
business days before the scheduled posting date.EDITORIAL & PUBLISHING
SCOTT TAYLOR JAY AVERBACH SEAN DAVIS
Editor-in-Chief President Publisher
scott@gameonhockey.ca jay@gameonhockey.ca sean@davismediaco.com
Phone: (204) 292-7175 Phone: (204) 510-0855 Phone: (888) 705-8871
602, 63 Albert St. Winnipeg, MB R3B 1G4You can also read
