Insights Portal Promote and share insights - Run an insights-driven business - Market Logic Software
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Run an insights-driven business
Insights Portal
Promote and share insights
Promote and share insights Your organization is filled with valuable projects. Ask a question and get the best knowledge from past research, but you just answer, without opening and reading a can’t find it. In fact, sometimes it’s even single document. Effortlessly upload new easier and faster to commission new work results to build your knowledge asset. - so you end up wasting money buying Then invest the time you’ve saved to shift knowledge you already own. An Insights gears from ‘market research’ to ‘marketing Portal is a super easy way to find insights your research’ as a proactive advisor to the fast, so there’s no need to duplicate business. Insights Portal Market Logic © 2019 CONFIDENTIAL | 2
10 hours Time spent answering a business
Stop wasting time question the old-fashioned way
hunting for answers
The best researchers invest up to
10 hours searching for answers to
questions the old-fashioned way.
Inside your portal, the Market
Logic® understands your business,
and the meaning behind your
question, to instantly deliver
answers from all your data.
There’s no need to waste time
finding, reading and summarizing
documents.
25M
3M
Transform research costs
5M 5M into a knowledge asset
When past research is hard to find, it’s
8M
1M
8M
1M
8M impossible to re-use. Market Logic’s search
2M 2M 2M expirience means anyone can find and
10M
re-use valuable insights from the past. You
10M 10M 10M 10M 10M 10M 10M 10M can extend the shelf life of your research
projects from one to three years or more,
0M
transforming your annual spend into a
100 20 10 % market research re-use without Market Logic
100 80 50 30 % market research re-use with Market Logic valuable knowledge asset.
Sébastien Lion, VP CMI Petcare Mars
Every research manager is responsible for a $100 million budget – that’s the value
of the knowledge asset they use to generate insights from Synapse, our Market
Logic portal.
Insights Portal Market Logic © 2019 CONFIDENTIAL | 3
Harness the power of AI with the Market Logic®
segments
The Market Logic® is a holistic knowledge
benefits brands graph that connects the dots across
all your consumer and market data, by
applying marketing best practices and your
own taxonomy. This provides a unique
foundation for advanced AI capabilities
that deliver automated summaries and
needs
transcriptions, effortless content uploads
and a personalized user experience.
A user experience to
engage your millennial
workforce
A beautifully designed user experience is
just as important as software functionality
and speed. That’s why we apply design
thinking principles in a human-centered
approach to software development, with
detailed UX research. The result is Millennial
Design™ – engaging software that reflects
the mobile and social behavior of your
growing millennial workforce, with exclusive
personalized experiences for insights and
business roles.
Insights Portal Market Logic © 2019 CONFIDENTIAL | 4
Find your insights
Intelligent home
A personalized, intelligent homepage with content updates from all your
research sources and industry newsfeeds. AI algorithms learn to prioritize the
information you like to read and need to know about. If you’re interested in
specific types of content, instantly open a dedicated feed.
Search with content analyzer
Get all the answers to your questions, not just hits to documents. Inside your
portal, the Market Logic® understands your business, and the meaning behind
your search question, to scope all the topics mentioned in the results.
Search with auto-summarizer
Search and see key findings from all results without opening and reading
a single document. The Market Logic® understands your business to
automatically extract takeaways inside each document in a summary window
for your review. Any repetitions are deleted, and the most important aspects
are selected so your summary is crisp and to the point.
Insights Portal Market Logic © 2019 CONFIDENTIAL | 5
Video with auto-transcription
Automatically transcribe videos so you can jump straight to where your topic
is revealed. Then snip highlights to create a sizzle reel. Auto-translations
present dialog in any language.
Notebook with collections
Save and cluster collections of content on any topic of interest. Share the
collections or selected items with relevant stakeholders. Use your notebook to
create a personalized reading list.
Upload with auto-tagging
No more manual effort – let the machine do the hard work. Simply click
to upload projects, reports, slide decks and videos to share with access
permissions. The Market Logic® understands your business to automatically
analyze content, detect language, classify research documents (briefing,
stimulus, etc.), generate summaries and tag content with your taxonomy.
Insights popularity tracking
See who is reading, sharing and liking your content. Identify popular and
trending business questions and your most valuable content to scope
opportunities for new research. Analyze usage across teams to understand
where insights could be better used.
Market Logic® connected data
The Market Logic® is a holistic knowledge graph that connects the dots across
all your consumer and market data. This provides a unique foundation for
advanced AI capabilities that deliver instant answers, automated summaries and
transcriptions, effortless content uploads and a personalized user experience.
Paul Bould, VP Global Marketing Insights, Abbott
Insight managers used to spend five hours a week hunting for answers to
marketers’ questions from past research. Today, we simply search and get all
the answers, in an instant.
Insights Portal Market Logic © 2019 CONFIDENTIAL | 6
Advise your business
Knowledge zones
Promote valuable knowledge and advise the business on categories, brands
and strategic topics in engaging online magazines. Select a template, create a
chapter outline, then drag and drop content. Add your narrative, publish and
push to relevant user groups. Experts get alerts when new content enters the
portal to update their zone; subscribers get alerts whenever content is updated.
Self-service news
Anyone can stay up-to-date with industry, competitor and market news
dashboards. Simply define your topic of interest, trigger a search, and select
the best results to get started. The Market Logic® uses AI to understand your
business and learn what good results look like to cut through irrelevant noise,
so you can read less and know more.
Insights Portal Market Logic © 2019 CONFIDENTIAL | 7
News screening
Let the machine automatically organize the mass of incoming news and
published content in defined intelligence areas that meet your business
needs. Then auto-publish, or manually review and select the best items to
publish, based on expert opinions.
News channels
Make sure your stakeholders see the news they need to see. Authorized
experts can curate trustworthy newsfeeds with the latest research and push
them to users’ homepages. Easily curate and publish email newsletters, too.
Benchmark libraries
Empower your marketers and innovation teams to learn from experience.
Organize past concept, product, pack, copy and claims tests in libraries. Each
test is presented with creative, KPI scores and learnings, so users can browse
and compare results to benefit from past successes and failures.
Project calendar
Review your personal in-flight research projects or manage work in progress
across your team. Analyze activities by any dimension: brand, category,
supplier, researcher, topic, etc.
Agency interface
Equip your supplier agencies to securely upload completed projects without
manual effort. Issue briefs and set delivery dates with notifications to monitor
progress. AI algorithms automatically tag projects and documents with your
taxonomy, ready to publish at your discretion.
Chet Henderson, VP CMI Personal Care, Unilever
Market Logic’s PeopleWorld helps our insights managers shift gears from
‘market research’ to ‘marketing the research.’
Insights Portal Market Logic © 2019 CONFIDENTIAL | 8
Advance your data
Integrated reporting
Bring all your business reports and trackers together on one portal with
custom research to understand what is happening (from the reports) and why
(from custom research). Reports are organized to show business context and
wave histories, with relevant dashboards (e.g. Tableau). Users can set alerts to
get updates when new waves are published.
Survey data analysis
Data should not live in PowerPoints. Search for a question and get
machine-aggregated single-response data from custom research projects
and time series tracker data. Slice, dice, visualize and explore results
without being a data scientist, to re-use existing surveys instead of
commissioning another one.
Data onboarding
Easily upload survey, time series, and cross-sectional data sets in common
formats. Essential details like data type and variable labels are extracted
when available for speedy onboarding. This ensures a smooth business user
experience in data search when telling data-driven stories.
Insights Portal Market Logic © 2019 CONFIDENTIAL | 9
Digital insights through open APIs
Inject digital insights from Market Logic into other business tools to ensure
the right insights are always available. Easily integrate third party tools and
data with a framework of managed APIs.
Partners on a swift journey
to success
Your Market Logic team will get you up
and running in no time with a portal that
showcases your brand and team identity,
connects all your content and sources, and
triggers awareness with an exciting launch
campaign. Going forward, we’ll partner with
you to continuously monitor usage and seek
out opportunities to extend reach across
your business.
Martin Egger, Senior Director, Data Strategy and Performance Management
Market Logic’s AI search integrates answers from validated research with our social
listening platforms. When a researcher asks “What do we know about purchase
triggers” the portal understands the semantics, to search for different types of
triggers.
Insights Portal Market Logic © 2019 CONFIDENTIAL | 10Protect your data Market Logic portals store, protect and distribute valuable knowledge that drives differentiation in the marketplace, so data security is paramount. All data is encrypted at rest and in transit. We use web applications and enterprise-scale infrastructure firewalls. Certifications include SOC 2, SOC 3, ISO:27001 and ISO:9001 About Market Logic Market Logic helps the world‘s best brands centricity in CPG, healthcare, retail, finance to run insights-driven businesses. We do this & insurance, telecom, travel and media with insights portals to share and promote sectors, where our clients collaborate with knowledge, intelligence portals to analyze 600+ research agencies online. We employ markets and competitors, and market 300+ software developers, data scientists insights platforms to generate insights from and marketing professionals at regional data and inject these in business processes. headquarters in Berlin, Chicago, Pune and Our software is used to drive customer Singapore. www.marketlogicsoftware.com info@marketlogicsoftware.com Insights Portal Market Logic © 2019 CONFIDENTIAL | 11
EUROPE NORTH AMERICA APAC INDIA Franklinstrasse 28 223 W. Jackson Blvd, Odeon Towers #02-01 Wing-B, Ground Floor 10587, Berlin, Suite 900, Chicago, 331 North Bridge Road Business @ Mantri Nagar Road, Germany IL 60606, USA 188720 Singapore Pune 411014 Maharashtra, India 2019 © Market Logic AG. The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Market Logic Software AG, Franklinstraße 28, 10587 Berlin, VAT Nr. DE 249354497
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