Opportunities and challenges under the new trend of the electronics industry - Speaker: Jingjing Huang Deputy principal analyst of ESM ...

Page created by Edwin Dawson
 
CONTINUE READING
Opportunities and challenges under the new trend of the electronics industry - Speaker: Jingjing Huang Deputy principal analyst of ESM ...
Opportunities and challenges under the
 new trend of the electronics industry

            Speaker: Jingjing Huang
                    Deputy principal analyst of ESM
            Tel/WeChat: 18565808961
Opportunities and challenges under the new trend of the electronics industry - Speaker: Jingjing Huang Deputy principal analyst of ESM ...
• 1. Global and Chinese semiconductor markets

• 2. The situation of the various applications

• 3. The technologies and challenges of components

• 4. Summary
2018 Sales forecast of the global semiconductor market

• According to the data published by WSTS (World Semiconductor Trade Statistics),
  the global semiconductor market reached $412.2 billion in 2017 with a growth rate
  of 21.6%, which sets a new record.

• It will reach US $451.2 billion in 2018, an increase of 9% from 2017.

• The industry scale is expected to be US $530 billion in 2020.
Demand scale of Chinese IC Market
Chinese IC market demand grew by 18.2% year-on-year, reaching $211.91 billion in
2017. It is expected that the annual growth rate will remain above 13% in 2018-2020,
and the market demand will be over $330 billion by 2020.

                                      The prediction of the increase of the Chinese IC market scale
                     30.0                                                                                           3332.0   3500.0
                                                                                                    2922.8
                     25.0                                                                                                    3000.0
                                                                                  2567.8
                                                                  2199.1                                                     2500.0
                     20.0
                                                  1859.9                                                                     2000.0
                                  1645.4                                   18.2
                     15.0                                  18.2
                                                                                                             14.0            1500.0
                                           13.0                                              13.8
                     10.0
                                                                                                                             1000.0

                      5.0                                                                                                    500.0
                            0.6
                      0.0                                                                                                    0.0
                                  2015            2016            2017            2018*             2019*           2020*
                                                     Scale of Chinese market
                                                       中国IC市场规模(亿美元)                       Growth rate (%)
                                                                                            同比增长(%)
                                                     (US $100 million)

                     Source: EET-China/ EDN-China/ESM-China/Robotics-China market research
Sales growth and forecast of domestic IC

According to statistics, the sales of Chinese IC in 2017 reached 541.1 billion yuan (about
80 billion US dollars), an increase of 24.8% year-on-year. It is expected to grow by ~20%
from 2018 to 2020 consistently and reach 950 billion yuan ($150 billion) by 2020.

                                               Sales growth and forecast of domestic IC
                         10000                                                                        9500    30
                                                            24.8
                         9000
                                                                                       7920                   25
                         8000
                                 19.7          20.1                 22.0 6600
                         7000
                                                                                                              20
                                                                                20.0
                         6000                               5411                               20.0
                         5000                     4335                                                        15
                         4000           3610
                                                                                                              10
                         3000
                         2000
                                                                                                              5
                         1000
                             0                                                                                0
                                        2015      2016       2017       2018*          2019*          2020*
                                                  Domestic sales
                                                 本地IC销售额(亿元RMB)
                                                  (¥100 million)                 Growth rate (%)
                                                                                同比增长(%)

                          Source: 1. EET-China/ EDN-China/ESM-China/Robotics-China market research
Production growth and forecast of domestic IC
156.5 billion domestic ICs were produced in 2017, grew by 18.2% compared with
the same period of last year. The number is expected to reach 185 billion pieces in
2018.
                                 中国国产IC产量增长与预测
                             Production growth and forecast of domestic
                                                                (单位:亿块) IC
              3000                   (One hundred million pieces )                          60
              2800
                                                                                    2576
              2600
                                                                                            50
              2400
                                                                        2183
              2200
              2000                                           1850                           40
              1800
                                                   1565
              1600
                                     1324                                                   30
              1400
              1200         1087   21.8
              1000                                        18.2       18.0       18.0        20
               800                          18.2
               600
                                                                                            10
               400
                     5.0
               200
                 0                                                                          0
                           2015      2016          2017      2018*      2019*      2020*

               Source: 1. EET-China/ EDN-China/ESM-China/Robotics-China market research ;
                       2. China monthly statistics
Growth trend

                                                                               Year         2015   2016   2017   2018*   2019*   2020*

                                                                           Increase of IC
                                                                            market scale    0.6     13    13.9    12      11      10
            Comparison of the growth trend of Chinese electronic
                                                                                (%)
                              component markets
                                                                            Increase of
16                                                     Increase of IC
                                                     IC市场规模同比增长             market scale
                                                       market scale (%)
14                                                   (%)                    for discrete    -1.4   9.3    12.3   14.6     9.7     9.4
12                                                                          component
                                                      Increase of market
10                                                    scale for discrete
                                                     分立器件市场规模同比增                (%)
                                                      component (%)
                                                     长(%)
8                                                                            Increase of
6                                                     Increase of market    market scale
                                                      scale for passive
                                                     被动电子元件市场规模同                            0.8    11.2   5.3    12.8     9       9
                                                                             for passive
4                                                     component (%)
                                                     比增长(%)
                                                                           component (%)
2
0                                                     Total growth (%)
                                                     合计同比增长(%)
                                                                            Total growth
     2015    2016   2017   2018*   2019*   2020*                                            0.6    7.7    10.7   10.9     9.9     9.4
-2                                                                              (%)
-4
Manufacturing PMI maintained over 50% in the
first half of 2018 and keeps growing
According to the China Purchasing Manager Index (PMI) released by the Service Industry Survey
Center of the National Bureau of Statistics and the China Logistics and Purchasing Federation, the
Chinese Manufacturing PMI was 51.5% in June, and continued to increase overall.
(Note: PMI, Purchasing Manager Index, usually takes 50% as the dividing point of the economic
strength. PMI higher than 50% indicates an overall economic expansion, otherwise an overall
economic contraction.)

Since the beginning of this year, manufacturing PMI maintained above 50%, with a mean value of
51.3% in the first half.
                                       Manufacturing PMI (Seasonally adjusted)

                            50%-No change compared with last month

                           Jun. Jul.   Aug.   Sep.   Oct.   Nov.   Dec.   Jan.   Feb.   Mar.   Apr.   May.   Jun.
                           2017                                           2018

                          Source: National Bureau of Statistics
Output statistics of Chinese major electronic
         products from Jan.2018 to May. 2018

From January to May 2018, the output of industrial robots, color
TV sets, household air conditioners, integrated circuits, solar
cells, lithium-ion batteries increased by 33.7%, 17.8%, 16.1%,
14.6%, 13.7% and 13.4% respectively, while from January to
May, the output of the products with great decline was SPC
switches, dropped by 14.2% year on year. (as can be seen from
the table on the next page)
2017 Jan.-Dec.                     2018 Jan.-May.
      Name of the products                      Unit
                                                                    Cumulative output       Growth (%)   Cumulative output     Growth (%)
 Mobile communication handset           Hundreds of millions             19.221                1.6            7.085               3.8
          SPC exchange                Tens of thousands of lines         1240.8               -17.8           324.1              -14.2
Mobile communication base station   Tens of thousands of channels       27233.4               -19.4          11466.1              -2.7
          Fax machine                    Tens of thousands               228.3                30.0             79.8               -5.9
         Microcomputer                   Tens of thousands              30678.4                6.8           11223.9              -0.2
               IC                       Hundreds of millions             1564.9               18.2            692.7              14.6
    Photoelectron component             Hundreds of millions            11770.7               16.9            4536.2              2.7
       Lithium-ion battery              Hundreds of millions            111.128               31.3            45.838             13.4
            Solar cell                Tens of thousands of KW            9453.9               30.6            3762.8             13.7
   Instrument and apparatuse             Tens of thousands              22378.4               -5.6            8377.8              6.2
           Color TV set                  Tens of thousands              17233.1                1.6            7339.3             17.8
    Household air conditioner            Tens of thousands              18039.8               26.4            9025.4             16.1
     Household refrigerator              Tens of thousands               8670.3               13.6            3268.6              4.4
   Household washing machine             Tens of thousands               7500.9                3.2            2856.6              1.2
         Industrial robot                Tens of thousands               13.108               68.1            6.007              33.7
           Automobile                    Tens of thousands               2994.2                3.2            1199.3              2.0
       Among them: sedan                 Tens of thousands               1199.0               -0.8            487.7               4.3
                SUV                      Tens of thousands               1033.4                9.1            406.8               2.6
               Truck                     Tens of thousands               344.1                19.7            161.0              10.3
• 1. Global and Chinese semiconductor markets

• 2. The situation of the various applications

• 3. The technologies and challenges of components

• 4. Summary
Smartphone market

●Annual sales of smartphones in China declined in 2017, and the demand
remains weak in 2018.
● In the second quarter of 2018, HUAWEI surpassed Apple and ranked second.
The top five are SAMSUNG, HUAWEI, Apple, Mi and OPPO.

          Time                               Sales of the smartphone                       Decline            Remarks
          2017                                     459 million (China)                       4%             The first fall
          2017                                1462 million (Worldwide)                      0.5%            The first fall

  Jan.–Mar. 2018                    81 million and 870 thousand (China)                    27.0%           Continue to fall

       Q1, 2018                                334 million (Worldwide)                      2.9%
  Jan.–Jun. 2018                                   185 million (China)                     17.8%

                                                                                                     HUAWEI surpassed Apple and
       Q2, 2018                                342 million (Worldwide)                      1.8%
                                                                                                          ranked second
Source: IDC, Canalys, China Academy of Information and Communications Technology (CAICT)
Brand concentration
Worldwide:
The top five mobile phone brands are SAMSUNG, HUAWEI, Apple, Mi and OPPO.
Their sales accounted for 59.9% of the total market in the second quarter of 2017,
while that for 2018 was 66.8%.

China:
The top five are HUAWEI, OPPO, vivo, Mi and Apple.
Their sales accounted for 67% of the total market in 2016, while that for 2017 was
77%.

The share of other mobile phone brands is decreasing, and the trend of shipments to
the head is obvious.
●Innovations in 3D face recognition, In-display fingerprint scanning, and
comprehensive screen
Driven by ‘Face ID’ used in iPhone X , 3D face recognition has become a new trend and is
sought after by mainstream mobile phone manufacturers.

       Smartphone          3D face recognition      Technical characteristics        Date released
                             Speckle type 3D
         iPhoneX                                     3000 infrared dot matrix          Sep. 2017
                             structured light
                           Coded 3D structured
       Mi 8 Explorer                                Geometric coded graphics          May. 2018
                                  light
                                                  Time difference of the Infrared
           VIVO                    TOF                                                 Jun. 2018
                                                             reflection
                                                 3D degree of the structured light
       OPPO Find X           Speckle pattern                                           Jun. 2018
                                                     projected onto objects
                                                  Time difference of the Infrared
      OPPO R17 Pro                 TOF                                                Aug. 2018
                                                             reflection
   Three next generation     Speckle type 3D
    iPhone and two new       structured light        3000 infrared dot matrix          Sep. 2018
           iPad
Android mobile pioneered the upsurge of fingerprint application

                          In-Display
     Smartphone           Fingerprint     Chip supplier     Date released
                           Scanning
     VIVO X20 plus
 In-Display Fingerprint     Optical         Synaptics         Jan. 2018
       Scanning
       VIVO X21             Optical         Synaptics         Mar. 2018
   HUAWEI mate RS
                            Optical     Synaptics, GOODIX     Apr. 2018
      Porsche
     Mi 8 Explorer          Optical     Synaptics, GOODIX    May. 2018
      VIVO NEX              Optical         GOODIX            Jun. 2018
      OPPO R17              Optical          SILEAD          Aug. 2018
    SAMSUNG S10           Ultrasonic       Qualcomm             2019
Comprehensive Screen

Supply chain support

AMOLED、Chips of in-display fingerprint scanning、VSCEL、TDDI
chips
5G is around the corner
   Company    5G chips                     Basic situation                         Schedule
   Qualcomm   Modem Snapdragon X50,        They support operation under wave       The launch of mobile
              Chipset Snapdragon 855       spectrum below 6 GHz and multi band     phones may be at the end
                                           millimeter wave.                        of 2018 or early 2019, start
                                                                                   with Lenovo.

   MediaTek   5G Baseband chip Helio M70   It supports independent (SA) and non-   Launch in 2019
                                           independent (NSA) network
                                           architecture. It supports sub-6GHz
                                           band, millimeter wave band, high
                                           power terminal (HPUE) and other 5G
                                           key technologies. The download rate
                                           can be up to 5Gbps.
   Intel      Modem XMM8060                It supports 28GHz, Sub-6GHz bands,      Launch in the middle of
                                           and is downward compatible with         2019
                                           2G/3G/4G networks through dual
                                           connections, including CDMA.
   SAMSUNG    Chipset Exynos 9820          5100 covers 5G bands below 6GHz and     Samsung S10 in 2019
              Exynos Modem 5100            millimeter wave bands, and is           5100 will be sampled at
                                           downward compatible with all            the end of 2018
                                           2G/3G/4G communication standards
                                           except CDMA2000.
   HUAWEI     5G chip01 Balong             It supports current mainstream 5G       In June of next year, 5G
                                           bands, including low frequency          mobile phone Mate 30 will
                                           (Sub6GHz) and high frequency            be launched, the 5G chip
                                           millimeter wave, the highest downlink   Kirin will be integrated
                                           reaches 2.3Gbps.                        with Balong baseband.
Tablet PC
●From the fourth quarter of 2014, tablet shipments kept declining for 15 consecutive quarter.
                                        Tablet PC shipments kept declining
                        6000

                        5000
                                                                             7.9%
                        4000
                                8.6%              3.4% 13.5%        5.4%
                        3000           11.7%

                        2000

                        1000

                          0

                         Source: IDC
●Removable tablet computers stimulated the demand of new tablet and the replacement of old
computers.
●Top five tablet producers: Apple, SAMSUNG, HUAWEI, Lenovo, Amazon
According to IDC, Apple, SAMSUNG and HUAWEI ranked top three of the global tablet Market in the
second quarter of 2018. Their shipments were 11.6 million, 5 million and 3.7 million seperately, with an
increase of 1% for Apple, a decrease of 13% for Samsung and an increase of 17% for Huawei compared
with the same period of last year. In terms of growth, HUAWEI is the only brand that has seen significant
growth, with all but Apple and Huawei falling.
PC
• According to Gartner, global PC shipments in 2017 totaled 262.5 million units,
  2.8% lower than that in 2016. In the second quarter of 2018, the global PC market
  grew for the first time in six years.
• Demand for business use is rising, while consumer market is still falling effected
  by smartphone.
• Thinner and lighter, always online

 Wearable devices

 The shipments of wearable equipment reached 115 million units in 2017 with
 an increase of 10.3% compared with 2016, while the increase is lower than
 27.3% from 2015 to 2016. The growth rate slowed down.
Intelligent Home

• Intelligent home products include smart appliances, loudspeakers, door
  locks, lightening, smoke detectors, security cameras and so on.
• It is estimated that the sales of smart home devices will exceed that of
  smartphone in 2023.
Strategy Analytics points out that global consumers bought 663 million smart
home devices in 2017, which will increase to 1.94 billion in 2023, while the
sales of smartphones will be 1.86 billion by then.
Growth and forecast of global Intelligent home market

                                   Growth and forecast of global Intelligent home market
     30.0                                                                                                                          1000
                                                                                                                           918
                                                                                                                                   900
     25.0                                                                                                   809
                                                                                                                                   800
                                                                                             710
                                                                                                                                   700
     20.0                                                                      626
                                                            550                                                                    600
                                          485
     15.0                                                                                                                          500
                            422
              365                                                                                    13.9           14.0
                                                                                                                                   400
                                   13.0           13.4             14.0               13.5
     10.0            12.5
       12.0                                                                                                                        300

                                                                                                                                   200
      5.0
                                                                                                                                   100

      0.0                                                                                                                          0
              2013          2014          2015             2016                2017          2018*          2019*          *2020

                                            Global market scale of the intelligent
                                            全球智能家居市场规模(亿美元)                             Growth rate (%)
                                                                                       同比增长(%)
                                             home (US $100 million)

     Source: EE Times-China/ ESM-China/ED-China/Robotics Market Research
Scale of Chinese Intelligent home market in 2018
The smart home market in mainland China grew by 49.8% year-on-year in 2017, reaching
90.8 billion yuan. It is expected that the smart home market will grow by 46.9% in 2018,
exceeding 130 billion yuan.

                                Growth and forecast of Chinese Intelligent home market
          100.0                                                                                                                                3500

           90.0                                                                                                                        2942
                                                                                                                                               3000
           80.0

           70.0                                                                                                                                2500

           60.0                                                                                                         1975
                                                                    50.4            49.8                                                       2000
                                                                                                  46.9           48.1           49.0
           50.0
                  36.7            39.5          40.9                                                     1334                                  1500
           40.0

           30.0                                                                            908                                                 1000
           20.0
                                                                           606
                                                        403                                                                                    500
                         205             286
           10.0

            0.0                                                                                                                                0
                         2013            2014           2015               2016            2017          2018*          2019*          *2020
                                                       Chinese market scale of the intelligent
                                                       中国智能家居市场规模(亿元RMB)                             Growth rate (%)
                                                                                                    同比增长(%)
                                                       home (US $100 million)

           Source: EE Times-China/ ESM-China/ED-China/Robotics Market Research
Market share of intelligent home products in China

                             Market share of smart home products in China(%)
   30
             27.7

                      24.7
   25

                                 19.7
   20

   15
                                            11.9

   10                                              8.9

                                                            5.9
   5

                                                                    0.9
                                                                               0.2   0.1
   0

        CD

  Source: China Industrial Information Network
Intelligent door lock
• More than 300 intelligent door lock enterprises
• According to National Lock Industry Information Center, compared with 8 million sets in
  2017, the number of order reached 8.3 million in the first half of 2018 and about 8 million of
  them were sold.
• The application rate of smart door lock in China is only 5%, while those in Japan and Korea
  reached 80%-90%
• The average price is around 2000 yuan.

Intelligent loudspeaker
• According to Canalys, more than 30 million smart loudspeakers were shipped in 2017, 25.8
  million in the first half of 2018, and the number is estimated to be 56.3 million in 2018.
• Global market: Amazon accounts for 50%, Google Home and Home Mini grow fast.
• Chinese market: Tmall Genie accounted for 50%, Mi AI Mini grows fast.
• There are about 50 to 100 manufacturers in China.
Sales growth of MCU
IC Insights: the shipment of MCU reached 22.4 billion pieces in 2016, and the sale was close to US
$16.6 billion. The global MCU market will peak in 2020 with sales amounting to US $20 billion 900
million, and 26.7 billion chips will be sold.
In the past two years, due to the shortage of 8-inch silicon wafer, the MCU delivery time is expanded,
which cause the demand grows and exceeds the supply.

Shipment growth of Bluetooth devices
                                                                  Shipment of
                                                               Bluetooth devices
                                                                    (billion)

The shipment of Bluetooth equipment reached
3.6 billion in 2017. It is expected to be 5.2
billion in 2022, and the compound annual
growth rate (CAGR) will be 12% from 2013 to
2022.

                                                                CAGR of 10 years
Automotive electronics
New energy vehicle
•   According to the data released by the China Automobile Industry Association, the total production
    and sales of Chinese new energy vehicles in 2017 were 794,000 and 777,000, respectively, with increase
    of 53.8% and 53.3% year-on-year respectively. In 2017, the output of Chinese motor vehicle reached
    29,015,400 with an increase of 3.19% over the same period last year, and the number of sold
    amounted 28,878,900 with an increase of 3.04%. Sales of new energy vehicles accounted for 2.7%.
•   According to EV Sales, more than 1,220,000 vehicles were sold in the 2017, 58% higher than that in
    2016. The sales of electric vehicles accounted for more than 1% of global vehicle sales.
•   Countries and times planning to impose a total ban on the sale of fuel vehicles, such as France's plan
    to start a complete ban on petrol and diesel vehicles by 2040, Germany and India by 2030, Norway
    and the Netherlands by 2025.

Charging point
Statistics show that the utilization rate of public charging points of electric vehicles in China is less than 15%
now. The number of charging points reached 450 thousand nationwide in 2017, an increase of 51% over the
same period last year. According to the "Development Guidelines of the Charging Infrastructure for Electric
Vehicle (2015-2020)" issued jointly by the four ministries and commissions, China will build more than 12,000
charging and replacing power station points and 4.8 million distributed charging points by 2020 to meet the
charging needs of 5 million electric vehicles.
Vehicle electronics, the increasing consumption of electronic components
  The use of new energy vehicles increased the consumption of automotive semiconductors.
  In particular, the consumption of discrete components has increased several times.
    Name                               Consumption of                     Consumption of pure   Description
                                       traditional vehicle                electric vehicle
    Automotive                         US $338                            US $703               Doubled
    semiconductors
    Discrete components                US $71                             US $387               5 times
    MLCC                               3000 pieces                        18000 pieces          6 times

    Connector                          500                                800-1000              1.6-2 times
    Source: EE Times-China/ ESM-China/ED-China/Robotics Market Research

  Semiconductor manufacturers are also shifting their capacity to automotive electronics, such
  as Infineon, a power device giant, and Murata, a global leader in MLCC. Murata expanded its
  capacity in MLCC and its vehicle market revenue increased from 13% to 20%-30%.
• 1. Global and Chinese semiconductor markets

• 2. The situation of the various applications

• 3. The technologies and challenges of components

• 4. Summary
• Miniaturization and refinement
The application of inductors, resistors and capacitors of passive components has
entered the specification of 01005 (0.4mm*0.2mm).
In the future, more MLCC will be used in 5G mobile phones and the proportion of ultra
micro MLCC will keep increasing. It is estimated that the proportion of 0201 MLCC will
reach 40% in 2018 with the dosage of 01005 specification ranking third.
Pitch is narrowing down to 0.35mm, plate to plate connector

• Integration and modularization
Power modules and RF modules
Providing integrated solutions to the downstream which is conducive for downstream
to reducing the difficulty in design and adapting to a faster product cycle.
• Changes and match of production plans
For example, due to the shortage of passive components, the
manufacturers modified their production plans and reduced the usage.
Change specifications, redesign the PCB circuit
Reduced the dosage by one-third or even half
                                                                              With the shortage of MLCC, whether
           With the shortage of MLCC, any alternative                            or not increase MLCC orders
                     measure been taken?

                                      12%

                                                        35%

                               53%

               Change plans, reduce             Search for other
              更换方案,减少MLCC用量                 寻找其他器件替换MLCC
                                             components to replace   Others
                                                                     其他                            No
                    the usage                                                                Yes
                                                     MLCC

 Source: EE Times-China/ ESM-China/ED-China/Robotics Market Research
Summary

●The application market is shifting from centralization to decentralization, from
traditional to emerging.
Traditional consumer electronics extend to intelligent hardware and intelligent home,
while traditional cars evolved gradually into new energy vehicles.

●The facilitation of industrial upgrading, consumption upgrading and technology
innovation
Internet of things devices, WIFI components, Bluetooth, sensors, MCU, etc.

●The ripple effect of internal and external fluctuations in semiconductor industry
The impact of upstream supply and demand on downstream manufacturing is dynamic
Downstream demand
Trade wars, tariffs, exchange rates
• The scale of semiconductor industry is expected to reach 530 billion dollars by 2020.
Emerging areas such as Internet of Things, intelligent manufacturing, artificial
intelligence, big data, smart medical care and smart vehicles will greatly promote the
development of domestic IC industry.

                          Thank you for listening!

                              Personal WeChat QR code
You can also read