MAKEUP IN SAOPAULO 2016... TWO DAYS TO GO BEFORE THE KICK-OFF!

Press release – MakeUp in SaoPaulo – December, 5th, 2016
	
  
       MAKEUP IN SAOPAULO 2016... TWO DAYS TO GO BEFORE
                        THE KICK-OFF!

This third edition of MakeUp in SaoPaulo looks very promising. Only two
days to go before the doors of the Centro Rebouças open on this makeup
event dedicated to an entire professional sector. Here is the complete list of
the main events that will highlight these fourty eight hours.
See for yourself !

The complete programme!

Day 1 (Wednesday December 7th)

1:00pm – 1:45pm: "Global beauty trends in Make Up"
Conference by: Juliana Martins, MINTEL

Press release – MakeUp in SaoPaulo – December, 5th, 2016
	
  
2:00pm – 2:45pm: "What's in & What's hot from Asia"
The recent and impactful makeup trends & products from Asia.
Conference by: Fei Xu, Information & Inspiration.

3:00pm – 4:30pm: "What's up in Nails and Make Up in Brazil?"

3:15pm – 3:45 pm: "Global Nail Trend Forecast: Upcoming Key Colors &
Textures"
Conference by: Fernanda Pigatto, BeautyStreams
Join a special Nail presentation by global beauty trend authority Beautystreams.
Discover an exciting breakdown of not-to-miss trends from the Spring/Summer
2017 international runways. Find out what's new in nail color, texture and
application from the latest runway shows in New York, London, Milan, and Paris.
Fernanda Pigatto, Beautystreams' Trend and Marketing Manager Brazil, will
present editorial picks curated by their team of international runway editors.
Beautystreams will also give an exclusive preview of their forecasted future
trends to come. Ms. Pigatto will present the Beautystreams trend forecast based
on the overarching theme is "Heroes".

03:45pm – 04:30pm: Nail Polish – The Brazilian exception"
Round Table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and
Vincent Gallon, Brazil Beauty News with the following participants:
- Gustavo Boaventura, Cosmética em Foco and Gisely Spósito
- Fernanda Pigatto, Brazil Trend & Marketing, BeautyStreams

04:45pm – 06:00pm: "Formulas: The growing importance of Minerals &
Natural Ingredients in Make Up formulations"
International Consultant: A brief introduction about trends and natural brands
positioning in Brazil.
Followed by a round Table moderated by Vincent Gallon, Brazil Beauty News and
Dr. Luisa Oliva, with the participation of:
- Alessandro Mendes, Natura
- Angelica Bekanich, Intercos
- Cristina Brito, Chromavis do Brasil -Fareva Group
- Thiago Terada, BeracaIngredientes Naturais
- Cristiane de Moares, UEBT- Union for Ethical BioTrade
- Jens Schmitt, LabPhyto

Day 2 (Thursday December 8th)

12:15pm – 1:00pm: « The history of Make-up and the Brazilian labor market »
Conference by : Simone Tinelli, Ateliê de Maquillagem

Press release – MakeUp in SaoPaulo – December, 5th, 2016
	
  
1:00pm – 2:00pm: "The transformation of beauty retail in Brazil: Towards an
Omnichannel model?"
- Evolution in the POS
Conference by: Valeria Grossman, 100 Degrés Brazil
- Digital Beauty in Brazil
Conference by: Walteno S. B. Da Silva, Arcade Beauty; Daniel Almeida, ADHESPACK

2:00pm – 2:30pm: "How to achieve successful Omnichannel Retailing?"
Roundtable moderated by Vincent Gallon, Premium Beauty News with the
participation of:
- Valeria Grossman, 100 Degrés Brazil
- Walteno S. B. Da Silva, Arcade Beauty
- Daniel Almeida, ADHESPACK

2:45pm – 3:45pm: "What kind of packaging and applicators for a recovering
industry in Brazil"
Round table moderated by Charles-Emmanuel Gounod, Beautyworld
With the participation of:
- Paola Froes, Sales & Marketing Director, Albéa Brazil
- Ludivine Dervaux, Project Manager Brazil, Cosmogen
Press release – MakeUp in SaoPaulo – November, 15th, 2016
- Flavio Unikowsky, Latin America Director, Cosmogen
- Mariana Fonseca, Sales Director Brazil & Latam, Geka Brazil
- Meire Tescer, Commercial Director, Qualipac Brazil

4:00pm – 4:15pm: "Political & Economic Overview on Personal Hygiene,
Perfumery and Cosmetics"
Conference by : Joao Carlos Basilio da Silva, President ABIHPEC

4:15pm – 4:45pm: "The Brazilian Market for Make-Up"
Conference by Daniel Fernandez de Oliveira, Market Intelligence Manager,
ABIHPEC

4:45pm – 6:00pm: "3 Ideas how to move out from the crisis in Brazil?"
During this round table, we will debate on 3 ideas:
- The Lipstick factor; How lipsticks survive or even grow in crisis time?
- Export; in a difficult domestic market, is export a good way to grow our
business?
- Product Innovation; despite the crisis, how consumers continue to search for
new and innovative products?

Press release – MakeUp in SaoPaulo – December, 5th, 2016
	
  
Charles-Emmanuel Gounod, Beautyworld Connexions & Vincent Gallon, Brazil
Beauty News will moderate this round table with the participation of:
- Sabine Oelschlegel, Weckerle Cosmetics
- Nazish Munchenbach, Granado
- Fernanda Pigatto, BeautyStreams
- Marina Kobayashi, Abihpec-Itehpec
	
  
IT PRODUCTS
For its fourth edition, MakeUp in SaoPaulo will once again take place in an
atmosphere of innovation. More than twenty products werein competition and
the most "innovative" ones will be hung and visible at the entrance of the show on
the famous "Tree of Innovation", a real mascot of the MakeUp in…™ shows across
the world.

A Relaxation area offered by the Granado Group
For the second consecutive year, the Granado Group will welcome visitors at
MakeUp in SaoPaulo in an area fully dedicated to relaxation. Visitors will be invited
to enjoy the peaceful atmosphere of the area to relax with a hands massage or
with foot reflexology and to discover the Méditerranée PHEBO range that
stimulates senses and takes consumers on a genuine imaginary journey to the
shores of the Mediterranean.

BEAUTY PARLOUR MAKEUP DEMOS
To stimulate their creativity and foster the challenge between the different
schools, students of make-up schools, “ateliê de Maquiagem”, “SENAC
Tatuapé”, “Studio JMakeup” and	
  “Universidade Anhembi Morumbi”
accompanied by their models will create a special make-up show
inspired by the great beauty of old style beauty parlours, pin-ups and divas,
icons from the 40’s, 50’s, 60’s, 70’s and 80’s, in a classic style barber shop
setting. This animation will be coordinated by Mily Serebrenik, Makeup
Artist and a faithful friend of MakeUp in ...™ shows.

Making one’s nails… Quite an art!
Not to be missed this year at MakeUp in SaoPaulo, a new animation by Luciana
Makihara, coach, teacher and nail designer who will perform some spectacular
nail art demos on two models dressed up in vintage outfits and make-up by Mily
Serebrenik.

Press release – MakeUp in SaoPaulo – December, 5th, 2016
	
  
Partner:

                MakeUp in SaoPaulo
                2016 7 & 8 December
           Centro de Convenções Rebouças
                    12pm to 6pm