WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
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SECURE YOUR EXHIBITION SPACE NOW!
WELCOME TO ISM – THE WORLD’S LARGEST TRADE FAIR FOR
SWEETS AND SNACKS 31.01.-03.02.2021
www.ism-cologne.com
LET‘S GO »
1
THE TRADE FAIR
A heart for sweets & snacks
Establish contacts, discover trends, exchange ideas: This
and much more is what has made ISM in Cologne the focal
attraction for the industry.
Every year, the manufacturers and decision-makers of the
Start leading trading companies worldwide are meeting up at the
>> The trade fair world's leading trade fair for sweets and snacks. This is the
Segments only place where industry and retail trade meet up in such a
targeted manner: As the most important business platform of
Exhibitors
its sector, ISM provides the ideal setting for winning over new
Visitors
customers and grooming contacts.
Arguments
Contact Secure your stand area now and profit
from the perfect presentation platform in an
internationally competitive environment!
2
SEGMENTS
Centrepiece of ISM
Once again in 2021 the focus lies on chocolate, chocolate products, sugar confectionery, biscuits, snack foods,
ice cream and pastes.
A variety of offers from over 75 countries provides the 38,000 trade visitors with a comprehensive overview of the
market. It is rounded off by an attractive event programme and special areas for trend products. You shouldn't miss
the following highlights:
Start
The trade fair
>> Segments Trend and Natural Snacks Sweet Kitchen@ISM
Exhibitors • Special exhibition area in hall 5.2 • Show area in hall 3.1
• Snacking and to-go offers • Culinary pieces of art
Visitors
• Coffee, tea, bean-to-bar chocolate, raw snacks • Baking, candy and chocolatier sessions
Arguments • Display window special event "Trend and Natural Snacks"
Contact
Trend Court@ISM New Product Showcase
• The latest trends in hall 5.2 • The top innovations of ISM in our new hall 1
• Young companies in the Start-up Area • High-quality special event for secondary placements
• Special event „Sweet Trends • Award for the best innovations and most innovative
presented by Innova Market Insights“ packaging
3
EXHIBITORS
Global market leaders at ISM 2020
ABK, Arcor, Baronie, Bazooka, Cacau Show, Canel’s, Cemoi, Cloetta, Colian, Dori, Elvan, Embare, Fazer, Fini Sweets,
Griesson-de Beukelaer, ICAM, Jelly Belly, Kambly, Katjes, Kras, Krüger, Lambertz, Loacker, Manner, Millano, Natra,
Neuhaus, Orkla, Promotion in Motion, Ragolds, Ricola, Ritter, Roshen, Rübezahl, Sölen, Toms Confectionery, Trolli,
United Confectioners, Valor, Vidal, Wawel, Wawi and many more…
Start 1,774 exhibitors (+7.5 %)
The trade fair from 76 countries
Segments 87.5 % from abroad 1
>> Exhibitors
Italy 2
Belgium 3 4
Visitors Spain
Great
Arguments Britain 5
6 Poland
Contact France 7
The Ne-
therlands 8
Turkey 9
China 10
Greece
TOP 10 COUNTRIES OF ORIGIN 2020
(not including Germany)
4
“The ISM is the best way
to meet all important sup-
pliers on 1-2 days and get
informed about the latest
trends.“
VISITORS
Peter Misamer, Buyer,
Hussel GmbH
“The ISM fair has been an First-class trade audience Top retail chains at ISM 2020
incredible source of new
product inspirations due The top buyers from the big trading companies Aeon, Ahold, Amazon, Aldi, Carrefour, Coop, Costco,
to the great variety of
many international quality and importers from abroad attended the trade fair Edeka, E. Leclerc, El Corte Inglés, ITM, Kaufhof, Lidl,
suppliers.”
Arjan Both, Senior Vice
again in 2020. The German trade was also strongly Metro, Migros, REWE, Target, Tesco, TJX, Walgreens,
President Global Sourcing,
Walmart Inc. represented once again. 90.5 % of the ISM visitors Walmart, Whole Foods and many more…
are involved in making purchasing decisions at their
respective companies.
Start
The trade fair 38,000 visitors 70 % from abroad
Segments from 148 countries
Exhibitors
Economic sectors of the trade visitors Position within the company
>> Visitors
Top 10 countries of the visitors
Arguments (excl. Germany) 31 % Wholesale trade 28 % Self-employed entrepreneurs, co-owners
Contact 1. The Netherlands
25 % Retail trade 19 % Other employees/civil servants
2. Great Britain
3. Belgium 20 % Importers 16 % Department Manager, Group Manager
4. Italy
5. Spain 5% Suppliers for the out-of-home market 15 % CEOs, Board Members
6. USA 5% Gastronomy, communal feeding 13 % Division, Plant and Subsidiary Managers
7. Russsia
94 % of the visitors 8. France 5% Others 4% Trainees
would recommend 9. Poland
a good business 4% Online trade 4% Other professional sections
partner to visit ISM. 10. Israel
4% Confectioneries, cafés 1% Lecturers, teachers
Trade visitor survey
5
ISM 2020
1% petrol station chains, forecourt stores
ARGUMENTS
Good reasons for your trade fair presence
1. Industry meeting point: Year for year approx. 6. Presentation of new products: The New Product
38,000 trade visitors meet up in Cologne. ISM offers Showcase in Hall 1 offers the exhibitors of ISM an
around 1,800 exhibitors from 76 countries a top eye-catching presentation area for their innovations.
platform for their products.
7. International appeal: More than 600 journalists
2. Top retail chains: The 20 leading global trading from 27 countries write 4,000 articles for the press,
Start companies visit ISM as well as 28 of the German top Internet, TV and radio.
The trade fair 30 trading companies.
8. High satisfaction among the exhibitors: 88 % would
Segments 3. H
igh visitor quality: 73 % of the visitors hold recommend the trade fair, 80 % are (very) satisfied
Exhibitors executive positions. 90.5 % are involved in purchasing with the services of ISM.
Visitors and procurement decisions.
9. First-class Cologne trade fair location:
>> Arguments 4. H
igh internationality: Visitors from 148 countries Infrastructure, major economic hub, hotels/food
Contact visit ISM, from A to Australia to Z for Zambia. service, media city - the Cathedral City definitely has
plenty to offer!
5. Trendsetter and source of ideas: ISM is a
trendsetter and source of ideas for the sweets 10. P
roSweets Cologne: At ProSweets Cologne that is
and snacks industry. This is the only place you staged simultaneously you can inform yourself about
can comprehensively inform yourself about all new solutions and further developments for reci-
the trends, market action and your competitors' pes, and the production and packing of sweets and
activities. snacks.
6
Exhibitor service
Your contacts will be pleased to advise you:
CONTACT
Sabine Schommer Claudia Majchrowicz
Director Sales Manager
Tel. +49 221 821-3923 Tel. +49 221 821-3899
Fax +49 221 821 99-3340 Fax +49 221 821 99-3340
s.schommer@koelnmesse.de c.majchrowicz@koelnmesse.de
Francesco Voncken Tyhardi Soemansah
Project Assistant Sales Manager
Start
Tel. +49 221 821-3061 Tel. +49 221 821-2712
The trade fair Fax +49 221 821-3440 Fax +49 221 821 99-3340
Segments f.voncken@koelnmesse.de t.soemansah@koelnmesse.de
Exhibitors
Visitors
Arguments
>> Contact Yes, I
would like
to register!
ISM
Pro Sweets
7
Cologne
www.ism-cologne.com
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