LOTTERY RETAILER BECOMING A - NWT and ...
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S0 YOU ARE
INTERESTED
IN
BECOMING A
LOTTERY
RETAILER
NWT/NU LOTTERIES
01.
How can I become
a retailer?
Reading this brochure is a great first step. After reading it, please complete the
checklist found on our website at whenyouplay.ca/wanttobecomealotteryretailer. The
checklist will help you determine if your location would be a good fit for Lotteries. If the
answer is yes you gain access to our on-line Lottery application form. Please note that
unlike the ‘southern’ Lottery market, there is a limit to the number of terminals that can
be released into the NWT/NU Lottery network. This is primarily due to the population
size and competition levels in the North. Not all who apply will receive a terminal.
02. Is there a cost to become
a retailer?
There will be a $500 non-refundable application fee. The retailer is responsible for the
installation of a dedicated electrical outlet, a phone that is accessible to the ticket ter-
minal, fire, theft and vandalism insurance for lottery equipment, and electrical charges
for power to the terminal. NWT/NU Lotteries covers the costs to install and maintain
on-line network lines, provide and maintain assets (table, signs, terminal). We also pay
for a helpline service, ticket ordering and delivery, and marketing materials. Retailers
are required to provide a security deposit of $15,000 or irrevocable letter of credit.
Any renovation costs, due to modifications at your location to
accommodate lottery equipment is the sole responsibility of the retailer.
2 Becoming a Retailer
03.
Completed application forms are
reviewed by the Lottery Commission.
Members of the Lottery Commission are
appointed by the Minister of Municipal
Who determines and Community Affairs (MACA). The
Commission is responsible for the
who gets a oversight of Lottery operations. Through
terminal? the review and selection process, each
application is scored against
predetermined evaluation criteria.
The Commission’s objective in reviewing
applications is to determine which prospective retailers will maximize returns for
sport and recreation by selling Lottery products in a socially-responsible way. It is
imperative to get a return on each and every one of our terminals. The Commission
submits recommendations for new retailers to the Minister of MACA who ultimately
approves new terminal operators.
BOOST TRAFFIC
Large Lottery jackpots create buzz and attract
customers to your business. Lottery players
regularly check draw results at retail locations,
which means more customers in your store.
3 Becoming a Retailer
04.
What kind of equipment will I need?
A retailer is supplied with all the equipment required to sell Lottery products.
Supplies include a terminal, ticket checker, a Zing merchandiser, a selection slip table
and a jackpot sign. You may need to make modifications at your store to
accommodate these items. Any renovation costs are the sole responsibility of the
retailer. A retailer must have access to the Internet and a telephone must be within
reach of the ticket terminal so that a retailer can simultaneously carry on a telephone
conversation with customer support (HOTLINE) while accessing the terminal. To
support the equipment an electrical Double Duplex “U” isolated ground outlet on a
dedicated line from the fuse box (24-hour service) is required. This outlet must be
within 5 feet of the proposed ticket terminal. Please note, a terminal cannot be moved
from an approved location. If relocation is necessary you must contact the Lotteries
office.
Touch screen terminal and printer
15.5” (H) x 15” (D) x 13.5” (W) Zing Product Merchandiser
36 3/4” (W) x 25 1/2” (D) x 2 7/16” (H)
Lottery Half Table
56 1/8” (H) x 37 3/16”( W) x 20” (D)
OR
Mini-table
51 11/16” (H) x 23 7/8” (W) x 12 ¼” (D)
Mini-table
Lottery Half Table
4 Becoming a Retailer
Jackpot Sign
16” (H) x 26” (W) x 3” (D)
Ticket Checker
12.5” (H) x 5.5” (D) x 8.8” (W)
SOLID SUPPORT
»» Live customer support is available sev-
en days a week via a dedicated
Retailer Hotline for quick assistance.
»» Attractive point-of-sale materials which are provided at
no cost
»» Access to Lottolearn – an online training course so that
staff can train when it is most convenient for you.
5 Becoming a Retailer
05.
Do I have to apply for a license or get
permission to sell Lottery products?
A license is not required. If your application to become a retailer is approved, you
must sign an agreement with NWT/NU Lotteries and Western Canada Lottery
Corporation. Once signed you agree to comply with the terms and conditions of the
agreement, directives, rules and regulations, codes of conduct, policies and
procedures.
**If you reside in a First Nations community, hamlet or charter community which does
not already have a lottery terminal, you are required to get the local government’s
permission to sell Lottery products. A copy of the resolution must accompany
your application.
6 Becoming a Retailer
06.
When and how do
I pay for Lottery
products?
Retailers are able to obtain daily and weekly sales reports from their lottery
terminal. All lottery products are invoiced weekly at the end of the business day on
Tuesdays. Funds are drawn from the retailer’s bank account on Wednesday.
When a retailer places a Zing (scratch ‘n win) order, the tickets become part of that
retailer’s inventory. Tickets must be activated to be sold and once activated the
retailer will be charged for the cost of the book of Zing tickets.
07.
How many hours
will I have to
dedicate to the
management of a
terminal?
On average 5-8 hours a week must be dedicated to the operation of a Lottery
terminal. These hours are above and beyond the hours needed to sell Lottery
products. Tasks include but are not limited to ordering Lottery products and supplies,
tracking and reconciliation of Lottery product inventory, maintenance and
cleanliness of Lottery table, and keeping marketing materials current. All staff that will
be operating the lottery terminal must complete Lottolearn, an online training course.
Participants who successfully complete the program are recognized as certified
operators and receive a certificate.
7 Becoming a Retailer
08.
How much money can I make from selling
Lottery tickets?
There are two ways to make money from lottery
1. Western Canada Lottery Corporation provides a 5% commission on the sale of Lottery
tickets. The more time you invest in selling the product the more you will make. Having a
well-stocked Zing merchandiser throughout the day or simply asking for the sale” Have you
got your ticket for tonight’s lottery draw?” can go a long way!
2.When winning tickets of $1000 and less are paid out, the retailer receives 2%
commission on the payout. In addition to the commissions received by retailers, the sale of
Lottery tickets may enhance your existing business. Many customers prefer the
‘one-stop’ shopping experience.
Please note all new retailers are placed on a probationary period of 3 months with a
minimum sales of $20-25,000 per month in order to keep their terminal. NWT/NU Lotteries
also does regular reviews of low performing retailers and makes adjustments accordingly.
Boost Sales
Almost 40% of Lottery players initially
visit a retail location with the intention of
solely purchasing their Lottery products,
but often add additional purchases to
their baskets. Lottery players buy more.
On average customers who buy Lottery
products spend around $6 more per visit
then those who don’t buy Lottery.
8 Becoming a Retailer
09.
What kind of Lottery products can I
sell?
The Lottery ticket centre retailer agreement requires retailers to sell on-line tickets
(Lotto Max, 6/49, Western Max etc.) Zing (scratch ‘n win tickets) and Sport Select.
Your hours of operation will reflect your sales, more time open means more sales.
The sale of Lottery products must coincide with store hours.
DO GOOD
When you join the Western Canada Lottery
network you can help your territory do good
things. Proceeds from the sale of lottery
products are used to support a variety of sport
and recreation initiatives in the North.
9 Becoming a Retailer
NWT & NUNAVUT Lotteries whenyouplay.ca
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